MEMBERSHIP ENGAGEMENT The huge role that this year's marketer and members will have to play in increasing and maintaining Key Club at Plano East Senior High School.
Since 2019, Plano East Key Club
students 9th through 12th grade and
has incorporated a marketer spot on
also because of the easy accessibility
the officer team. The job
to information through this way.
responsibilities of the marketer include
Returning members of Plano East
designing and developing club
Key Club have found a family and
advertising, taking photos during
extending our family is a huge goal
meetings and volunteer events,
this year. At Plano East, Key Club is
helping design t-shirts, managing the
an underdog in terms of service clubs,
club’s Instagram account, and sending
but many members have expressed
out messages on Remind.
interest in spreading the word of Key
This year’s marketer is Kayla Ngo
Club to friends that are entering 11th
who already has some experience in
grade of the IB program in 9th grade.
graphic publishing and plans to be
Sanjana Pemmeraju has been a part
active on the Plano East Key Club
of Key Club for the past year and
Instagram Page by reaching out to
counting. Pemmeraju has plans to
followers and students from Plano
share Key Club to lowerclassmen and
East feeder schools such as McMillen
new students by “telling them about
High School and Williams High
the value of service.” In terms of
School. Social media is going to play a
numbers, last year’s membership
big part in recruiting new members this
count was about seventy students,
2020-2021 school year due to the
and this year we hope to see an
popularity of such platforms among
increase of about ten to twenty percent as the school year progresses into the Spring.
THE KEY POINTS | 14
