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EDITOR'S LETTER

Dear Readers, February is here with the 86th edition of MBE Business Magazine

With January in our rear view mirror, we say goodbye to a very reasonable month weather wise, excluding last week's first major snowfall of the year. In the GTA, temperatures tended to be above freezing and more days than not, we saw the green of our grass instead of the white of the snow.

As we turn the calendar to February, unofficially the last month of winter before our thoughts turn to spring and warmer temperatures come March/April.

February is the shortest month of the year with 28 days. Every four years, a leap day is added to the end of February to adjust for the fact that the calendar is 365 days long but the Earth’s revolution around the sun actually takes 365 days and 6 hours.

Three of the most influential days of the month are Feb. 2nd, Feb. 14th and the third Monday of the month known as Family Day.

Feb. 2nd is the day that either Wiarton Willy (Canada) or Punxsutawney Phil (U.S.), otherwise known as Ground Hogs, come out from their burrow. Folklore will tell you that if the Groundhog comes out of his burrow and sees his shadow, it signifies six more weeks of wintry weather. If he comes out and does not see his shadow, it signifies the early arrival of spring like weather.

February 14th is Valentine’s Day. A day to show that someone special in your life how much you care about them. Be it flowers, gifts, dinner or even a card, these are some of the ways of showing how much you care and how much that person means to you.

Family Day is celebrated on the third Monday in February in most Canadian provinces. It is a provincial statutory holiday in Alberta, British Columbia, Ontario, New Brunswick, and Saskatchewan. The third Monday of February is observed as Louis Riel Day in Manitoba, in Nova Scotia, it’s called Nova Scotia Heritage Day, and in Prince Edward Island it is observed as Islander Day. In general, the third Monday in February has also been celebrated as Heritage Day across Canada but it’s not listed as a statutory holiday in the Canadian Labour Code. In Newfoundland and Labrador, Northwest Territories, Quebec, and Nunavut the third Monday in February is a regular working day.

In this issue, you will find contributing articles from many different personalities including the management team of MBEMr. Mansoor Naqvi, Mr. Mahmood Naqvi and Mr. Alamdar Hussain

You will find this issue just as interesting and informative as before. Our team has worked tirelessly to bring this issue to you on our digital and social media platforms. We have also launched our magazine website as well enabling us to reach the maximum number of people via electronic media.

Your feedback is highly valuable to us. If you have suggestions or comments, feel free to call us at 1-866-667-1377 or email us at info@mbeforyou.com to tell us what you think about this issue.

For ad placements and marketing related queries, please email us at digitalmedia@mbeforyou.com

Thank you,

Aurora Zabala, Editor In Chief.

Publisher MB Enterprises

Editor-in-chief Aurora Zabala

Senior Editor

Peter Z. Vaisey

Managing Editors

Steve Montgomery

Mahmood Naqvi

Design

Cynthia Tolson

A. Khan

Production, Technology & Print

Simon Wilson

R.J

Advertising

S. Hassan

Shoeib Kamal

Administration

Alamdar Hussein

Erum Asghar

HOW TO REACH US

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Mail: 100 Dynamic Drive, Unit 104, Scarborough, ON, M1V 5C4. Fax: 1-866-204-6888

JOB OR BUSINESS

‘WHAT’S BETTER FOR YOUR BREAD & BUTTER?’

A job or business as a career have different tracks & in both areas of earning money you can get immediate success for yourself. What matters here is the attitude that is a huge necessity. However, something that needs to be kept in mind here is that the disciplines to do business & the criteria to do the job are two variables, i.e. different things, but both matter for your success.

How I did this in my own life is part of a very interesting journey of success which I have shared with you in my Autobiography, i.e. The Book of My Life. It's a fact that to achieve something in life, you have to worship a dream. It seems very simple. However, it's hard to worship a dream & before that, what's more vital is to see one. Like in the Islamic faith, there is a concept that either you shall see heaven after your life or hell. Most people would love to see heaven. Everyone wants that. But you have to die first, and for that, you have to prepare for your death. What counts here is the highly critical preparation part. Similarly, before doing business or opting for a job, it's important to prepare for that in advance.

The most prior or initial thing is to bring a dream or a thought into your mind & your life. You can't bring a change in your life unless there is a dream that you see or worship.

MAKE SURE WHAT YOU PLAN IN YOUR LIFE IS SOMETHING UNIQUE:

Before planning a business, ensure that the business idea you are planning is unique. What's true is that you have to

SYED MANSOOR NAQVI PRESIDENT MBE

give a unique performance or something unique to succeed. Obviously, you can only be successful in life if your achievements are unique. You can't copy anyone. You need to plan every stage in your innings of success if you want it to be a long one. You can even select a mentor in life, but you still have to make your way as your mentor can only be a guide.

In my book, I have mentioned my journey & shared my thoughts with you in regards to why everyone wants to make money. However, if it's a dream for most people, you must dedicate a roadmap as a necessity and compilation of some unique ideas. It's the uniqueness that will make you different from others.

A MIDDLE-CLASS FAMILY BACKGROUND:

Coming from a middle-class family background didn't stop me from dreaming because the strength that my family gave me was education. My goal was to take my family somewhere, to a stage where my family is always distinguished from others. I also had a dream , where I had so much success in life and with that came every father's dream - Their son will grow up to be exactly like him.

At every step of my life, I took challenges and my wishes and dreams, either big or small became my challenges. Your wishes can take you up, however, what you need to do next is the most important thing. Ultimately, that's the fuel that drives your life's engine & makes you work hard, harder and finally, hardest.

It is all about earning your bread & butter in the best possible way. However, becoming a successful businessman was the hardest part that I had to accomplish. I made sure that whatever I do is unique & had the power of success. Born in Karachi, I started my career at DHA College & as a scientist at the National Institute of Oceanography. I needed more than the two jobs to make ends meet, but I still managed to make a name for myself. I also worked in a coaching centre and was a private tutor as well. In short, I worked 22 hours a day and that was no joke or a story.

I always kept myself busy & kept looking for opportunities & did scheduling & multi-tasking. As soon as I reached my threshold & got a degree, I applied to Canadian immigration. After getting to Canada, my challenges changed & I had to work harder. I started in the bedding business and eventually I opened Coffee Time (Coffee Shop) and later I established other businesses like ATM and POS and formed DMM and later a Call Centre.

I just wanted to create more & more opportunities for jobs for my people in Pakistan & my vision helped me create thousands of job opportunities in Pakistan. My aim in Canada was to protect my family & stabilize them as I always thought with unity of goals. I aligned my interests with my family's interests & later with the interests of the people I worked with

expanded in the form of a protected bubble.

SOME KEY TIPS THAT WILL HELP YOU GAIN SUCCESS IN BUSINESS:

Some of the most important tips that will help you in business are as follows;

1. To become a successful businessman, start taking responsibility.

2. Always create a unique idea.

3. Be good to people around you

4. Don't be a greedy person

5. Be thankful to the creator at every step of your success in life while you move ahead.

6. Don't ever restrict your vision & your thinking as a businessman.

7. Always keep planning for options in the futur, let's say 10, 15 or 20 years.

Whatever you do, i.e. job or business, it has to be unique & and requires 100% of your effort. If from sharing my unique life experiences in business & practical life, I can change someone's thinking and life, that would be a huge accomplishment and a success story for me. Whatever you do, believe in yourself, as you need the power in your thinking to be successful.

FIRST IMPRESSION IS NOT ALWAYS THE LAST IMPRESSION

SYED MAHMOOD NAQVI Vice President | MB Enterprises

A common saying in regards to the first impression is ‘First impression is the last impression.’ This doesn't always apply everywhere as it’s not every time that the first impression is the last. But, what’s true is that the first impression is a memorable one indeed & holds an image of a person.

For example, if it’s your first interview after your graduation & your father wants you to remember the saying ‘First impression is the last impression,’ just for the sake of the best & most proactive results, so that you get the job that you have been studying for since your graduation. However, a key fact is that it doesn’t apply

everywhere, as obviously, the saying is not applicable in the business world.

Few people in their first meeting are so open and most intelligent people don't reveal all the dimensions of their personality. They say, ‘You still have to see, The Best of Me,’ as the best comes when it’s the best time to demonstrate true talent.

DON’T JUDGE THE PEOPLE BY THEIR FIRST IMPRESSION:

Another famous saying is ‘Never judge a book by its cover.’ Similarly, don’t judge people by your first impression be it through meeting, talking to them or interacting.

You should not be passing judgment with your first impression when it comes to someones attire or attitude or someone who has not shaved for more than a month. Wait and hold your judgment. Not everyone is qualified to judge someone on their first meeting.

Similarly, it’s true if you are getting married & looking for your soulmate. Never make a first impression in the first meeting. Just give yourself time to think, evaluate & understand the person in at least 3-4 meetings to make a decision or final verdict.

NOT EVERYONE IS CAPABLE ENOUGH TO MAKE AN IMPRESSION AS POSITIVE OR NEGATIVE:

Not everybody is capable of making an impression, positive or negative. It doesn’t exactly mean that the person is someone who lacks an education background or is somebody who is weak in terms of academics. On the contrary. The supreme fact is that not everyone can make a positive or a negative decision over someone’s personality, attributes or behaviours. Simply put, they lack the attitude of judging human behaviours & how behaviours count forward. They can’t make the right judgement, or they might need more time than normal people.

IT’S IMPORTANT TO JUDGE PEOPLE ACCORDING TO WHAT YOU WANT FROM THEM:

What’s more important is to judge people according to what you need from them, how the person is good for you & if you have a valid point while making that decision. You should know what personality of a person you like in him. There are many different aspects & dimensions to a person’s

personality; you just have to spend the right time with the person to know about those dimensions. These dimensions differ from one personality to another personality. However, it’s the changing behaviours that help you in judging that. Either it’s a personality trait that you need to avoid, or it’s a personality or characteristics that you admire.

It’s best to give adequate time to an individual before making a final decision regarding his/her personality. What values matter to you is something that you must decide in the first place. However, it’s best to look at people with a positive dimension rather than a negative eye. It's a practice that will help you align your thinking toward being more positive.

BEFORE MAKING A FINAL JUDGEMENT, SPEND ADEQUATE TIME:

Before making a final judgement, don’t be someone who wants to avoid or doesn’t want to give time. You need to give yourself adequate moments of your time so you don’t regret it later in life. This is true as a professional, as a businessman & also as someone who

is looking for a sincere friend. However, your words of wisdom should be closer to the saying, ‘Never judge a book by its cover.’

Expand your visions with regards to making judgements for people. A thing that will be really worthwhile for you in your professional life as well as your personal life, will obviously be something that will help you make relationships & not only that; the relationships are taken forward to the next level. Ironically, this means that if you have judged someone well enough, that person might become your closest friend. Thus, later on, they might even become your business partner. A partnership that you might turn into a partnership of success or a partnership of a lifetime, all comes from making the right judgment with regards to a person’s personality or a certain characteristic or dimension of a person’s personality that might be important for you. Obviously, you need to be far more practical in making judgements, as there is always room for improvement.

TAKING INITIATIVES & EAGERNESS TO LEARN ARE THE TWO MOST VITAL ASPECTS

SYED ALAMDAR HUSSAIN Country Head - MB Enterprises

Taking the initiative while working in a 9-5 Corporate Environment, apart from showing an attitude with eagerness to learn, are the two most vital aspects. It shows an employee's attitude not only to learn but also to demonstrate skills that are key for the sake of competition in a corporate setting. An employee who is highly eager to take the initiative is a keen learner, apart from someone who knows how to be a problem solver.

Keep taking the initiative consistently so that your work becomes your ultimate priority & you always know

well the direction you need to take. For instance, while working in a team environment or a group, your ability to take the initiative is a highly wanted attribute for mutual goals. It shows your passion for working in a team environment & keep working for mutual goals, as mutual goals count for mutual success in a dynamic team environment.

An initiative taker is highly responsible in a team environment for goals that are highly defined for the sake of organizational goals. A very target-oriented part of a corporate environment

where targets are always the priority for individuals, as the management keeps on laying emphasis with regards to the agendas & how to be part of the family. What's more integral is setting a vision in employees' minds for the sake of taking ownership. This means employee ownership values, i.e. owning the company as a second home & being highly responsible for all tasks that relate to the company apart from human development.

Taking Initiatives Makes You A Problem Solver:

Taking initiative regularly shall make a

counts forward while the employee becomes a problem solver. Someone who knows how well to be an asset for the company rather than just being someone with complaints regarding mismanagement of things & relating to some unwanted issues.

Being a situation handler is a key necessity for someone who is a problem solver or a situation handler. The person should have the ability & the tendency to handle situations easily rather than taking unwanted pressures. Yes, we are talking about undue pressures that can spoil things more than solve the puzzle.

Eagerness To Learn Makes Your Attitude More Professional:

An attitude filled up with the eagerness to learn obviously shall make you more professional & more competent. An attitude nurtured at the corporate or professional level is developed inside the school premises. Yes, that's true; eagerness is what is seen inside an individual and inside the classroom & later, it develops into an attitude that is inside your head. More constructively, it's part of your head at the backside of the brain & all of a sudden you are enriched with the attitude. As an employee, you just need to show the right & due eagerness at the most accurate time. The time factor is far more appealing & far more captivating.

Brilliance Comes From Eagerness To Learn & Has No Answer:

The brilliance in a person at the professional level is an attribute that comes from showing the eagerness to learn. A vital attribute in the armoury that has no answer. Being brilliant is not important. However, looking to attain brilliance

the professional level, learning & development is different from that which you used to have at the school or the university level. It is something which you need to seek as an individual looking for respect at the professional corporate level.

As they say, at the corporate level, learning & development never end. Ironically, it's a never-ending process & something that keeps grooming you for bigger & better reasons. Our goals at the corporate level set our mission not only for career development, but also for the sake of attaining unified company goals & vision. Your goals are now merged for good with the company goals & vice versa.

Learning & Development Is A Never Ending Process:

In the corporate world, it's learning & development that is a never-ending process. A process that has no end means it only ends when you are not working or when your retirement age comes. It's important & with due eagerness, it's wise to understand the process of learning & development. A degree, academic certificate, or qualification is just a gateway toward a company or an organization. However, the fuel to stay there with efficiency, eagerness & effectiveness is sure, 'learning & development.'

Initiatives & eagerness to learn certainly are key role players for an employee. It helps in setting the tone for far more professional goals that are aligned. Obviously, as a keen individual one has to keep demonstrating both for success which is mostly mutual success.

Human and/or Animal: The Morals, Ethics and Responsibilities of the Highly Intelligent Part Two

DAVID RALPH MACKERETH dmackereth@canimac.com

Continuing the thinking on whether highly intelligent Humans have developed this intelligence or was it an attribute Nature has arbitrarily provided.

One is born a Mammal and can become a Human “The mass of mankind are evidently slavish in their tastes, preferring a life suitable to beasts.” (Aristotle, 384-322 BCE) “I challenge you to look at one of your cells down a microscope and distinguish it from the cells of a mushroom. Onions, wheat and amoebae have more genes and DNA than we do.” (Nick Lane)

But “Just the same, it is time to remember that the first thing we belong to is humanity. (Aleksandr Isayevich Solzhenitsyn) There are no Natural Laws requiring a HI person to unquestionably contribute to Mankind and the Biosphere; however, if they do not commit a segment of Humanity’s Natural Resource (superior human brainpower) to do that: should it be considered acceptable Human Behaviour? As with Existentialism: Existence precedes Essence; HIs need to choose!

“There existed a natural man; an artificial man was introduced within this man; and within this cavern a civil war breaks out which lasts for life.” (Denis Diderot, 1713-1784) Proving burdensome for HIs!

“Most people do not really want freedom, because freedom involves responsibility, and most people are frightened of responsibility.” (Sigmund Freud, 1856-1939) For HIs, this burden may come with inherent competence!

“A man’s character is his fate.” (Heraclitus of Ephesus, c.6-c.5 century BCE)

“Everyone is really responsible to all men and for everything.” (Fyodor Mikhailovich Dostoevsky, 1821-1881) To the best of their essential qualities!

More Citizens to participate in the decision-making process

“To be possessed of a vigorous mind is not enough; the prime requisite is rightly to apply it.” (Rene Descartes, 1596-1650) And become a HumEnvitarian!

“The word ‘idiot’ is of Greek origin and referred to people who were not active citizens.” (Eugen Loebl) Are there more ‘Idiots’ today, as a percentage of the population?

“Individuals have rights […] so strong and far-reaching are these rights that they raise the question of what, if anything the state and officials may do.” (Robert Nozick)

“We get the democracy we deserve.” (George Bernard Shaw, 1856-1950)

In his 2015 ‘The Challenge of Things’, Anthony Clifford Grayling advises; “What such people offer is exactly what the public conversation needs: ideas, perspectives, criticism and commentary. […] Whether ideas come to be accepted or rejected, everyone gains by having them discussed.” ‘Such people’ include HIs who need courage establishing their thoughts within the Public Sphere, even if they are ‘Rebuffed’.

“We therefore require the clearest [HI] minds to predict by understanding those which are on the horizon and to sort them out by calculation and courage.” (George Parkin Grant) “A philosopher [or HI] who is not taking part in discussions is like a boxer who never goes into the ring.” (Ludwig Josef Johann Wittgenstein, 1889-1951)

In 1750 Jean-Jacques Rousseau won the essay prize set by the Academy of Dijon on: ‘Has the restoration of the sciences and arts contributed to the purification of morals?’ with his ‘A Discourse on the Moral Effects of the Arts and Sciences”.

Humanity and the Biosphere should benefit having Humans participating in essay type contests respecting major issues. And this means all the people: in a country with a 200 million population (includes 4 million HIs), there should be abundant interesting and valuable solutions: say tens of thousands on most topics – from the young through to Great Grandparents – providing useful feedback; in addition to those accepted from the customary ‘Professionals/Experts’.

“A political act, to be done only once in a few years, and for which nothing in the daily habits of the citizen has prepared him, leaves his intellect and his moral positions very much as it found them.” (John Stuart Mill, 1806-1873)

“[…] democratic theory is concerned with the processes by which ordinary citizens exert a relatively high degree of control over leaders.” (Robert Alan Dahl)

“[…] the spread and vitality of knowledge in a free society is best assured by the lively interest of many different types of association with it.” (Gilbert Arthur Highet) Including vigorous HIs input!

“How do I know what I think until I hear what I say?” (Francis Harry Compton Crick)

Level of Civil-Disobedience required for a Healthy Society

“Never doubt that a small group of thoughtful committed citizens can change the world; it is the only thing that ever has.” (Margaret Mead)

“[…] a person usually has to be a whistle-blower, given that he will most likely lose his job for telling the truth.” (Sam Benjamin Harris)

“Every great advance in natural knowledge has involved the absolute rejection of authority.” (Thomas Henry Huxley, 1825-1895)

“Adversity has the effect of eliciting talents which, in prosperous circumstances, would have lain dormant.” (Quintus Horatius Flaccus [Horace], 65-8 BCE) HIs should identify misfortunes and encourage active discussion that may not normally occur.

A minimum level of Civil-Disobedience should be a requirement for a Healthy Society (resembling ‘Mutation’ function in the evolutionary process). Admirable examples: in 1964, American university students began to protest the Vietnam War, and the Government reacted by leaving Vietnam. The U.S. Civil Rights movement was a meaningful Civil-Disobedience activity, resulting in the Civil Rights Act of 1964. “The May 1968 [civil unrest] affected French society for decades afterward. It is considered to this day, as a cultural, social and turning point in the history of the country.” (Wikipedia: May 68)

“The saving of our world from pending doom will come […] through the creative maladjustment of a nonconforming/minority.” (Martin Luther King Jr.) And Albert Einstein (1879-1955) has guidance with: “The world is a dangerous place to live; not because of the people who are evil, but because of the people who don’t do anything about it.” […] Unthinking respect for authority is the greatest enemy of truth.”

“At this point in history [1981] the capacity to doubt, to criticize and to disobey may be all that stands between a future for mankind and the end of civilization.” (Erich Seligmann Fromm) A pertinent 2022 HI slogan!

“My idea of society is that while we are born equal, meaning that we have a right to equal opportunity, all have not the same capacity.” (Mohandas Karamchand Gandhi, 1869-1948) And for HIs to maintain their Human status, they may have to use their asset to furtherance Humanity and the Biosphere. In 1939, Edward Morgan Forster noted in his essay ‘What I Believe’ that “Democracy has another merit. It allows criticism, and if there isn’t public criticism there are bound to be hushed-up scandals.”

Prejudices and Biases of Leaders

“Is it more probable that nature should go out of her course,

or that a man should tell a lie?” (Thomas Paine, 1737-1809) “Facts do not cease to exist because they are ignored.” (Aldous Huxley, 1894-1963) And today facts need a boost to permeate Social Media!

“It is the responsibility of all of us to invest time and effort in uncovering our biases and in verifying our sources of information.” (Yuval Noah Harari)

“Fortunately for serious minds, a bias recognized is a bias sterilized.” (Albert Eustace Haydon, 1880-1975)

“Prejudice is the child of ignorance.” (William Hazlitt, 1778-1830)

‘The Presidency is not merely an administrative office. That’s the least of it. […] It is preeminently a place of moral leadership.” (Franklin Delano Roosevelt, 1882-1945) Surveying world leaders today; brings this issue to the forefront! And “[…] the leader has to be a team player.” (Herman Northrop Frye, 1988)

“If the man turns out to be good and wise, then and only then should be given office. […] If one’s aim is wealth one cannot be benevolent; if one’s aim in benevolence one cannot be wealthy.” (Mencius, 372-289 BCE)

Have we progressed or regressed since Thomas Jefferson (1743-1826) “sent his protégé, Madison, some three hundred books on politics and government to help formulate a written critique of the Confederation’s weakness and the abuses in the individual states.” To avoid personal Prejudices and Biases!

Should we consider having three or five people occupying the Government leader’s position, covering different age groups (say 25 to 40, 41 to 60, and over 60). You could have three/five different views on any given issue, and with having three or five voting, there would always be a majority decision. Reducing the brunt of Leaders’ Prejudices and Biases! “To act intelligently in human affairs is only possible if an attempt is made to understand the thoughts, motives, and apprehensions of one’s opponent so fully that one can see the world through his eyes.” (Albert Einstein, 1879-1955)

“When individuals cannot allow their religious loyalties to be trumped by their public responsibilities, they should resign. […] it would be a great advantage to everyone to have atheists in leading government positions.” (Anthony Clifford Grayling) And most certainly applies to a country’s Judiciary!

Transparency and Governments

“By the late 1970s the conversation within the sealed and cloistered rooms of Washington’s diplomatic establishment

had begun to resemble the dialogue in a play by Samuel Beckett.” (Lewis Henry Lapham)

Inadequate Government transparency guidelines inject potential bias: providing a secure place to shield problematic information. Additionally, countries like the United States have developed infamous creative ‘Rider Bills’ (bills with additional provisions added to the original version having little or no relationship to the primary legislation), adding opaqueness.

Canadians have become quite skilled at this ‘Rider Bill’ behaviour, as John Ralston Saul states: “The invention of the secret is perhaps the most damaging outgrowth of the power produced when control over knowledge was combined with the protective amour of specialization. […] In 2012, Bill C-38 –in which the stripping of protection from fish habitats is mixed up with unemployment insurance eligibility – was 425 pages long with 753 clauses changing 69 unrelated laws.”

“[…] the media, which is now the only mechanism whereby plans or policies can be communicated to the people, must accept the responsibility of objective, unemotional, non-sensational and positive analysis and explanation of what it is all about.”, reported by Frank S. Capon in 1984. Living in the Digital Age with its extraordinary Social Media capabilities, one should conclude reporting would have upgraded. But populations everywhere appear more perplexed than ever! Obviously the ‘Press’ must be independent – without direct Government or Corporate interference and most certainly represented by as diverse ownership as is possible. The operating structure supporting news/information generated for the Public requires rigorous (public approved) legislation: to remove any one human ‘Personalizing’ reporting performance. The populace is obligated to enhance competence in differentiating truth from deception, among the limitless daily information flow! With HIs applying their indispensable influence!

“First [you] build the tools, then they build you.” (Herbert Marshall McLuhan)

“One extreme speaks of an ‘information explosion’ as a feature of our time [1990], without apparently noticing how much of this information comes in pre-packaged containers.” (Herman Northrop Frye) Bypassing dialectic debate!

The default location for all Government Information is the Public Sphere, unless it meets the most stringent established Government ‘Classified’ guidelines.

Eliminate the consequence of Money on the Democratic Process

“The difference between a large campaign contribution and a bribe is almost a hairline’s difference.” (U. S. Senator, Russell Billiu Long)

“Economic dominance feeds political power, and political power further enlarges economic dominance.” (Robert Bernard Reich)

“The odd American idea that giving money to political campaigns is free speech means that the very rich have far more speech, and so in effect far more voting power, than other citizens.” (Timothy David Snyder)

“Every man to count for one and no one for more than one [vote]. […] Nevertheless it appears, more than any other formula, to constitute the irreducible minimum of the ideal of equality.” (Isaiah Berlin)

“[…] elections have become public relations operations. […] Somehow people don’t see how profoundly contemptuous that is of democracy.” (Avram Noam Chomsky) One must be diligent to avoid being influenced by the constant repetition of simple inane ‘Rallying Cries’.

Adequate technology exists to establish solutions removing the Draconian impact money/funding has on Democratic Elections. Here’s a simple outline for consideration and discussion. All voters have some form of identification number which governments could use to accumulate the voters most urgent and longer term needs and wants. Say through Income Tax Returns providing a section where the Taxpayer can list their 10 or 20 demands. The total can be listed on a Government Website in descending order. Going into an election Candidates and Parties would be mandated to post their personal (Candidate) or Party platform positions on their websites addressing the top 25. Each Candidate and Party would also be restricted to a small, say, $ 75,000 for a Candidate and $ 2,000,000 for a Party Campaign Budget (e.g., for the U.S. and adjusted to accommodate other countries).

The democratically elected winners would be required to have their 25 Point Election Platform registered on an independent Government Managed Electoral Website (with Public Oversight). This site would be updated with real time results, including a mechanism allowing for unusual agreed upon dilemmas (say war, financial and natural disasters etc.) “Especially with the [US] Supreme Court’s disastrous 2010 Citizens United decision that opened the floodgates to virtually unlimited corporate spending in campaigns and allowed big money to buy elections, […]” (Bernie Sanders) It

may prove advantageous having a maximum dollar limit allowing every eligible voter to contribute equitably to a Candidate or Political Party – say $ 50.00! Then all voters (not corporations and organizations since they do not vote) could decently contribute. However, it may be more useful having limited comparable funding provided by the Government; thereby removing Monetary Electoral Bias.

Federal Government Releases Regulations on Prohibition on the Purchase of Residential Property by Non Canadians Act

and comply with the law.

The Canadian Real Estate Association (CREA) is extremely disappointed by the government’s decision to move forward with this legislation and the rollout of its regulations. Parliamentarians that supported the introduction of this measure need to recognize it will have a detrimental impact on Canada’s reputation, labour market, economy and severely hinder our ability to attract global talent. Our CEO Michael Bourque recently spoke at the Senate Committee on National Finance where he stated why CREA believes this piece of legislation does not address the core of Canada’s housing crisis.

the order is made and notice requirements have been met. The Act provides any person knowingly assisting or attempting to assist a Non-Canadian in the purchase of a prohibited property may be subject to a summary conviction offence under the Criminal Code and a fine of up to $10,000.

CREA recognizes the regulatory analysis states “the regulations do not impose information collection, processing or reporting requirements on Canadian professionals, nor do they impose requirements with respect to the completion of forms or other types of documentation.”

Despite record keeping not being a mandatory obligation, CREA recommends REALTORS® perform due diligence. To better assist REALTORS® with risk mitigation, CREA has

developed a certificate entitled Certification and Consent of Purchaser.

With limited information available on how this law and its regulations will be interpreted and enforced, please be aware the certificate is a risk mitigation tool to try and help REALTORS® comply with the law.

The certificate should be completed before assisting or advising a potential purchaser, and it should be used in combination with other due diligence practices. Other due diligence practices may include reviewing and keeping a record of the purchaser’s valid and current identification (such as a passport) to determine the purchaser’s citizenship, residency, or exempt status.

As you are aware, REALTORS® already have an obligation to Know Your Client pursuant to the FINTRAC Regime. This includes ID’ing clients and recording certain information. The key difference is that under the FINTRAC Regime you may ID your client at the time of the transaction, whereas pursuant to this law, REALTORS® should ID clients before assisting or advising them on the purchase of a property.

As real estate is provincially regulated, REALTORS should ensure they comply with any guidance provided by their provincial regulator, board, and association.

What is the Prohibition on the Purchase of Residential Property by Non-Canadians Act?

On June 23, 2022, Parliament passed the Prohibition on the Purchase of Residential Property by Non-Canadians Act. Coming into force Sunday, January 1, 2023, this Act:

• Does not apply to Canadian citizens or permanent residents.

• Applies to non-Canadians directly or indirectly purchasing residential property in Canada for a period of two years.

• Applies to residential property, including detached houses or similar buildings of one to three dwelling units, as well as parts of buildings such as semi-detached houses, condominium units, or other similar premises.

• Applies to direct or indirect purchases of residential property, including purchases made through corporations, trusts or other legal entities.

• Establishes penalties for non-compliance applicable to non-Canadians, as well as any person or entity knowingly assisting a non-Canadian in violating the prohibition.

What are some of the key elements covered in the regulations? Purchase

The regulations broadly define the term purchase to include the direct or indirect acquisition of a right or interest in Residential Property. The regulations then specifically exclude, among other things, acquisitions of interests resulting from transitional or life events such as death, divorce, separation, or a gift.

Application of Prohibition to Non-Canadian corporations and other entities:

The term Non-Canadian, as it relates to corporations and other entities, has been defined as:

• An entity not formed pursuant to the laws of Canada or one of its provinces; and

• An entity formed under Canada’s laws that has direct or indirect ownership by a Non-Canadian of 3% or more of the value of the entity’s equity or voting rights.

Excluded residential properties

Properties located outside of a Census Agglomeration (CA) or Census Metropolitan Area (CMA) are excluded from this prohibition.

Exceptions

Exceptions to the prohibition are permitted for international students, temporary residents, foreign nationals, and refugee claimants, subject to varying conditions, such as tax filing and residency obligations. For further details, please consult the regulations and/or ensure the buyer who may fall into one of these exception groups seeks legal advice on their eligibility.

Additional Guidance

Further to the information that has been provided in the regulations, Canada Mortgage and Housing Corporation (CMHC) has released additional information and FAQs with respect to the interpretation of the Act and regulations.

This guidance provided above is not a substitute for obtaining legal advice. REALTORS® should consult legal counsel should they have any questions or concerns regarding this legislation.

2

FEB THURSDAY

14

FEB TUESDAY

Valentine's Day

Valentine's Day is an opportunity for people in Canada to tell somebody that they love them in a romantic way. It falls on February 14, the name day of two saints, St Valentine of Rome and St Valentine of Terni.

15

FEB WEDNESDAY

20

20

Many Muslims in Canada observe Isra and Mi'raj (Al Isra' wal Miraj, Lailat al Mi’raj, or Laylat al Miraj). This event commemorates the Prophet Muhammad’s journey from Mecca to Jerusalem and his ascent into heaven. It is observed on the 27th day of Rajab, the seventh month in the Islamic calendar. FEB SATURDAY

Isra and Mi'raj

Family Day

Nova Scotia Heritage Day

Starting in 2015, Nova Scotia Heritage Day will be on the third Monday in February, celebrating provincial heroes and events. FEB MONDAY

Ash Wednesday

Many Christians in Canada mark Ash Wednesday as the first day of Lent. It is the beginning of the Lenten fast and is the day after Shrove Tuesday.

Yukon Heritage Day

Many people in the Yukon, Canada, celebrate the territory’s Heritage Day, usually held on the Friday before the last Sunday of February.

CROSSWORD

PUZZLE SOLUTION MONTH JANUARY

JUST WHAT ARE SOCIAL MEDIA?

Social media exploded onto the world stage like a barrage of fireworks: loud colourful, shocking and impossible to ignore. The sudden change – at the turn of the millennium no one knew what it was, 20 years later half the world was posting to Facebook or tweeting – was utterly unprecedented.

But a fireworks show, once it is done, tends to leave one looking around, a little bit lost, asking one another: “Ok… now what?”

That is about where we are now. Social media – they form a collective noun – as we knew it is in decline. Meta, parent company of Facebook, laid off 11,000 people as it faced

serious headwinds, with its stock plunging 65% in a year. Snapchat is somehow still losing money. Instagram is ceding cultural ground to TikTok, but even TikTok, itself, has missed revenue expectations.

Even the most generous reading of the mess that is Twitter can’t exactly inspire confidence: “Without significant subscription revenue, there is a good chance Twitter will not survive the upcoming economic downturn,” Elon Musk wrote in a memo to staff. Whatever social media was for the past couple of decades, it appears this phase of it is coming to an end. Major industries that become like utilities rarely flame out in spectacular fashion. Instead, like electricity, which

was once transformative, they can persist in the background and become unremarkable. Perhaps they are supplanted but still linger, like linear TV, or they transform just as cable TV has now emerged into a set of competing streaming services. And of course, they can, in fact, disappear, as home video did, because they simple aren’t useful any more.

Whether social media falls into one of those categories is a question of considerable debate, mostly because it’s not entirely clear what social media actually is. Is it a place to connect with friends? Is it a place to broadcast to others? Is it a place to earn a living by promoting content or

But there were a lot of consequences of turning how we socialize into a way to also broadcast – especially when you consider that, economically, it was necessarily a system that ran on ads.

You needed attention to make it all work. People wanted an audience and did whatever they could to find and foster one, whether through inflammatory content or the common approach of subject matter that represented the lowest common denominator. Quantity mattered more than quality; after all, you had to keep people engaged.

We cannot make social media good, because it is fundamentally bad. The argument is that social media was less a declining business than a world historical mistake. The history of media has been one where normal human things – stories, communication, the desire for information –have been turned into external objects we can consume away from the people who made it.

Print turned spoken language into portable text. Radio turned human speech into a broadcast. TV and film turned story and theatre into shared culture. And social media turned our socializing, voyeurism and desire to let others know who we are into an online media phenomenon.

Yet, it would be foolish to dismiss social media in its entirety. It’s troubling and hard to unravel, but its flaws are also its strengths. It has given a voice to millions, particularly those who might not have otherwise had it. It is a lifeline among dissidents, the marginalized.

Perhaps, then, that means that if social emerges evolves, the economic model must change. Perhaps it means we must think of it in smaller terms, not as a gigantic global town square, but an array of smaller more local ones.

Perhaps we just need to demand something better.

The hope is that something new and better will emerge from the rubble, something not so corrupted by the persistence and pervasiveness of capital.

SKY’S THE LIMIT FOR TECH THAT HELPS SENIORS

NAVNEET ALANG

As an industry, technology is often found shooting for the stars –sometimes literally. Whether online

Canada, and is testing it in an establishment in Orleans, just outside Ottawa.

It sounds simple enough, and it is. But perhaps those small, day to day improvements to life, particularly for those such as our elders, who are often underserved by tech, are precisely where the digital giants should be placing their focus.

I am rarely more acutely reminded of the gulf between technology’s grand aims and its everyday applications than when I watch one of my elderly parents poke at their phone or gingerly speak to the Google smart speaker they have in their kitchen. What is often clear in those moments is that tech can be confounding for those not familiar with its language. The Amazon experiment in integrating its tech into seniors homes is, thus a little promising. For one thing, voice is vastly easier as an interface as it requires neither manual dexterity, nor the acquired skills, such as typing, which those of us who grew up with computers possess.

It also uses generally familiar terminology; you don’t only ask Alexa what the weather is, you also ask more ordinary questions, such as: “Do I need a jacket today?”

So, at least in the idealized world of Amazon’s press release, someone using the system might say “Alexa, call my grandkids!” or “Let my team know I’m ready for lunch!”

take: making ordinary things such as staying in touch more manageable and accessible, particularly for those who might find everyday options, such as video chats or texting, more intimating.

We shouldn’t be excessively optimistic about the motivations here. As with any device, that is actively listening, there are primary concerns. But, reached for comment, Amazon Canada stated that “all resident interactions with Alexa in a property are designed to be anonymous… and no personal information is shared with Alexa.

Obviously, this is a business ploy, not charity; if Grandma has an Alexa in her room to make it easy to call her family, then her family might need an Alexa, too. Companies such as Amazon, like setting themselves up as a kind of infrastructure, and then it can feel like you have little choice but to play along.

As the world of bitcoin collapses and Elon Musk makes depositions in court claiming that he wants to make us an interplanetary species, it might be worth asking what tech can do to serve ordinary people better.

Seniors are a prime example; as we age and our mobility decreases and mental acuity or memory slips, tech could be used to augment our minds. Then there is simply accessibility – everything from remembering passwords, to filling in and signing forms, to simply managing our finances online is vastly too complicated.

There are positive signs on the horizon. Apple appears to be releasing a new mode for the iPhone that includes large,

people with limited vision or dexterity. Google is working on smart glasses that will translate language in real time, showing text in one’s field of vision while someone else speaks.

But these seemingly smart, useful features are coming later than the flashy ones because their creation is guided by a truism of markets: you have to appeal to the masses, because the masses is where the money is.

What could people achieve by making tech for the marginalized? Rather than devise apps that see food for the well-heeled delivered by recent immigrants on bikes, what if tech tried to address the problem of feeding people? What if it attempted to tackle the housing crisis? How might it reduce, not compound inequality?

Yes, there are idealistic thoughts, but perhaps only because the prevailing logic makes them so. And, if the availability of markets are the concern, we are hardly running short of seniors or those for whom tech could do so much more. Is it not time tech stopped gazing up at the sky and worked for us on the ground?

‘HOW BUSINESS INTELLIGENCE HELPS IN STRATEGIC DECISION MAKING?’

DMM DEPARTMENT MB Enterprises

Business intelligence plays a role in what is clearly defined as strategic decision-making. Making a strategy that is worth the difference & then bringing that strategy into action. The role of the business leader in devising strategies for change, especially in making key decisions, is the most vital aspect of an organization. As it clearly states, ‘Strategic decision making’ means thinking out of the box, i.e. creatively & for the sake of a purely dignified strategic vision. An insight or a vision far beyond the horizon, i.e. relating to the future & events from the future. The strategy is for the sake of the future, which is unseen.

Naturally, something that is not evident or unseen needs to have an eye to combat future challenges with a highly proactive corporate vision. In its purest forms, BI or Business

Intelligence helps extract crucial facts from a vast amount of unstructured data and transform them into actionable information that enables companies to make informed strategic decisions. Also, at the same time, improving efficiency and business productivity. Both are deeply linked with the values of Business Intelligence in the corporate sector.

Business intelligence can also arm companies with rich data resources. These can help them achieve their business goals and targets by guiding timely strategic decisions. Yes, we are dealing here with customer interactions in the form of voice calls, chatting interactions, emails etc. All these can be analyzed thoroughly by the business intelligence gathering

customer preferences & their likes and dislikes. Customer preferences hold high & dynamic values with regard to Business Intelligence at the highest level. Technical difficulties faced by customers & their online shopping experiences for future decision-making.

More advantages of using Business Intelligence for companies include;

A GOOD (ROI) OR RETURN ON INVESTMENT:

Business intelligence for the companies is a source of good ROI or Return on Investment. Via BI, companies ensure stronger ROI as the companies can significantly reduce costs. Also, enhance the revenues, improve the margin, drive cost avoidance & plenty more. It also ensures the qualitative ROI, which includes process efficiency, the productivity of an employee, better strategic decision-making, & most significantly, customer satisfaction.

Those that deeply rely on BI or Business Intelligence can reduce costs. These are more precisely known as operational costs. These operational costs occur due to highly improved operational efficiency and optimized business processes.

A good ROI automatically sums it up as being good BI, i.e. Business Intelligence, as it reflects similarly to a mirror image reflection.

HIGHLY INFORMED DECISION-MAKING:

Reporting based on very accurate and timely information helps companies measure the performance of their processes. BI or Business Intelligence is always useful in decision-making, transforming into being highly informed. This is decision-making based on historical data, trends, customer responses, in-depth reports & statistical analysis of different results. The most important analysis as BI or Business Intelligence for decision making is regarding current & previous trends. Lastly, customer behaviours, i.e., consumer behaviour or consumer dynamics, are also part of highly informed decision-making via BI or Business Intelligence.

EASY & FAST ACCESS TO CRITICAL INFORMATION:

BI or Business Intelligence provides crucial information to companies which improves their ability for the sake of making quick decisions. In addition to this, also generating a competitive advantage.

With the help of Business Intelligence, the easy & fast access of very critical information is easily extracted. Apart from the extraction of the information which is critical information, it’s the information safety, i.e. records are far safer to handle.

BUSINESS PRODUCTIVITY IS IMPROVED:

The best part finally is the level of improvement it brings to the business productivity. An improvement in business productivity via BI or Business Intelligence is ‘Outsourcing’. Also, in business as creating channels for better & more systematically utilizing the resources from other channels or streams into your very own. Another example, for better business productivity is the BPR or Business Process Re-Engineering. That is, re-engineering a process for the sake of change management associated with improving the levels of productivity. Various businesses can channel their vital resources & workforce to foster business productivity. Obviously, as they need the diversion of their resources to business intelligence gathering work.

All these advantages in business intelligence helps in achieving plenty of milestones in strategic decision making. Obviously, as strategic decision making is a process that is highly refined in terms of making future business strategies of growth, expansions, mergers, alliances & takeovers. ‘Strategy’ is indeed a key word while bringing that strategy into action for the sake of far more affirmative results. Business Intelligence holds vital levels of importance in a result-oriented corporate world which is not picture perfect. Obviously, as it seems to be, but BI helps in making good & powerful

‘BRITISH COLUMBIA HOTEL ASSOCIATION- BCHA & CREATING VALUES OF HOSPITALITY & TOURISM’

DMM DEPARTMENT

MB Enterprises

The BCHA, or British Columbia Hotel Association, is an organization that was formed on 9th April 1917. The aim was to promote & restore Hospitality & Tourism in British Columbia, a province which is gorgeous in terms of values of Tourism & international exposure. British Columbia province has cities which include Vancouver & Victoria, the capital city. Both are known for the sake of international Tourism & Hospitality as having a status far more international than other cities of British Columbia.

The history of the accommodation industry dates back to its association

tied to liquor, while the BCHA origins are no different. It was in the year 1924 that a bill was passed in the legislature, thus giving hotels the most exclusive right to sell beer by the glass. Ironically, it helped boost hotel construction to keep up with the licenses issued to sell draft beer. The close link between liquor & hotel paved the way for the hospitality industry.

For the past years, the association has been working closely with the Canadian Govt. as well as the regulatory authorities to ensure a positive operating environment. A culture that determines the hotel

industry to thrive, particularly, especially during economically challenging times. It has been a benchmark for many other associations & orgs. With the similar aims & objectives for the sake of promoting Hospitality & Tourism in Canada. The representation is to a massive extent that BCHA acts as the voice of the hotel industry at the federal, provincial and community levels. It is acknowledged as the champion of hotel-related issues.

MISSION & VALUES OF BCHA:

The mission is to act as a benchmark & a master in providing hotel-related issues in a country like Canada. It’s a

vast country & there are many other hotel associations which Canada is benefiting from. However, BCHA, unlike others, is different as it acts as a supreme watchdog or a master in providing solutions to hotel-related issues.

The mission also aims largely at shaping the future of Hospitality. Also, act as an advocate, communicate for a larger agenda and educate people about everything that relates to the hospitality industry. It’s an industry that is booming every day & the challenges are increasing daily.

HOW IS THE HOSPITALITY INDUSTRY LINKED WITH TOURISM VALUES?

The hospitality industry is very deeply linked with Tourism values in Canada. These are values that promote Tourism, promote cultural Tourism, enhance Tourism in all the provinces & finally, arranges seminars & conferences regards to the Hospitality Industry in Canada.

The hospitality industry is the key to Tourism in Canada, & BCHA or British Columbia Hotel Association, has been shaping these values for the sake of promoting tourism since almost last century. The role of globalization in this regard has helped a great deal as Canada has transformed into a global country since BCHA was formed.

BRINGING SUSTAINABILITY TO THE HOSPITALITY INDUSTRY:

Sustainability in the hospitality industry has always been challenging for the Canadian government. & BCHA has acted very wisely & smartly for the sake of improving the levels of sustainability to gain a competitive advantage. By levels of sustainability, we mean the values of change associated while making the hospitality industry more robust & more authentic for better reasons.

The levels of sustainability have improved to massive extents, and BCHA has over 800 member hotels in their corporate governance. Also, representing 65,000 employees and 85K rooms, contributing more than $3.5 Billion in revenue. It’s a fact

that the hotel industry’s value to the hospitality sector, the tourism industry and the economy of British Columbia is significant.

The economy of British Columbia now deeply relies on the hospitality sector & tourism Industry compared to what it was before. The shift in economic reliance is found to be very friendly indeed.

CONTRIBUTIONS OF BCHA TOWARDS LABOUR SHORTAGES:

As Canada is facing the highest labour shortages in history, its BCHA or British Columbia Hotel Association, contributes to massive levels for the sake of change. The hospitality sector needs the Temporary Foreign Worker Program to open to the hospitality sector and offer a similar program to the Seasonal Agricultural Worker Program. This is a program that allows employers to hire temporary workers when Canadians and permanent residents are not available.

This is in collaboration with the Hotel Association of Canada, also known as HAC, that the Federal Govt. develop & implement a program to address the seasonal shortages.

British Columbia Hotel Association, BCHA is playing a key part in promoting Hospitality & tourism every day. Even though, the organization has done fairly well in terms of sustainability measures as well as CSR or the Corporate Social Responsibility elements. The organization is further dedicated towards Leadership, Respect & Collaboration. The last one holds many values of change for the hospitality sector which is deeply involved with true values of tourism. The first one, i.e. Leadership is a key requirement of BCHA for the sake of innovation, creativity & understanding the rising issues & hotel-related issues in Canada. A country which covers an area larger than the United States that makes it the biggest in terms of the area in North America. Obviously, the bigger the country, the larger are the problems in terms of the magnitude in any sector or region.

‘BRANDS WITH BRILLIANT FACEBOOK MARKETING STRATEGIES’

DMM DEPARTMENT

MB Enterprises

With the rising digital media platforms that include Instagram, YouTube, LinkedIn, TikTok and the likes with over 2.4 billion users. It’s surprising that Facebook is still the world’s largest social media platform. A huge population spends at least an hour on Facebook daily. These people use Facebook to watch videos and marketing of brands on Facebook, which includes brand marketing that influences the customers in terms of liking. So many users spend so much time on Facebook, mainly due to its appeal, which is tremendous. Then the strategies used on Facebook for the sake of significance related to brand marketing with no other

counterpart or competitor. Indeed, it might not necessarily break any news as far as Twitter. However, whenever it does. Facebook provides greater details and a platform for discussion.

In terms of the levels of engagement, the content used on Facebook is far more engaging & more appealing than other digital media platforms. An edge that Facebook enjoys & keeps improving for the sake of better results & far better performances.

However, apart from all these facts, another fact that is of significant value is that 93% of businesses which are old & new, use Facebook actively.

Which surely means how can you make your brand stand out?

Below are some of the famous & some new brands that have used & are using Facebook for their brand marketing. It is also known as Facebook marketing & it has been taken to the next level. Do remember that the strategies used by these companies vary, as not all brands are equal in magnitude.

NIKE:

Nike is, without any doubt, the biggest athletic brand name out there. With the slogan ‘Just Do It,’ the brand Nike doesn’t over-emphasize the need to buy its products, which is

evident on Facebook. Still, they are the number one brand with an image that is so powerful compared to other brands in a similar industry.

They have such powerful competitors, including Adidas and Under Armour, which isn’t just going to sit back & relax & allow Nike to enjoy Lion’s portion of the market share. What does Nike have to do extra so they have a unique presence they can enjoy on social media, especially Facebook?

The best part is that its Facebook page of Nike is indeed a balance of new products, science, encouragement & charitable initiatives. Their slogan ‘Just Do It’ is evident in their Facebook marketing & brand image online, which has helped them achieve wonders in terms of the online customer base. The products of Nike are seen as a result of extensive engineering or science experiments which evokes the idea that these items are cutting-edge and high-quality.

NATIONAL GEOGRAPHIC:

The famous media brand National Geographic, which also has a monthly magazine with a similar name, is a trustworthy brand for wildlife & space research with unique pictures from National Geographic, especially & highly trained photographers. In terms of the number of likes, its 46 million, as the numbers are big. It’s a brand that consistently ranks number one amongst the brands on social media in the United States. Thus, with over 2.6 billion social engagements across several platforms.

A particularly dedicated area of National Geographic that highly excels & is a key feature on Facebook is real-time audience engagement. Something which was on full display in their “Safari Live “series. Well, throughout the series, what’s interesting for the viewers, is that the National Geographic scientists, photographers, and other teams broadcast their assignments in real-time using Facebook Live.

This is the usage of Facebook Live for live coverage of Safari, a way of attracting so many customers & people who are amongst the strong influences of National Geographic. The two unique aspects covered by National Geographic to attract Millions of likes are engagement & communication going parallel together. At the same time, they are the best and most effective when it’s a two-way street.

NETFLIX:

With 65 Million likes, Netflix is far more effective than National Geographic. It is a brand used for the sake of viewership of films & T.V. series worldwide. A famous brand with a highly defined picture quality that has influenced many people all over

the globe in terms of customer base. It is easily one of the most well-known video streaming services around the globe. At the end of 2019, i.e. three years from today, the streaming powerhouse had over 170 million subscribers and nearly one-third of the subscribers from the U.S.

The brand also has a huge social media presence, with its social media strategy deeply attached to Facebook. Among others, a unique thing that Netflix does well on social media Facebook is creating value. This is done by pulling back the curtain and delivering exclusive content found only on Facebook. A marketing strategy that helps gain more customers for Netflix and, at the end of the day, increases their subscribers.

TASTY:

A relatively new & less popular brand, Tasty is a brand that has 95 Million likes. If you are a regular on Facebook, you can’t just ignore Tasty, owned by BuzzFeed, which produces engaging content videos about making delicious food items quickly.

Its dynamic food videos do a very good and unique job of captivating users. They are appealing & short & are about food that is cooked differently & uniquely. Surprisingly, its liking is on the rise amongst the masses as the idea is very interesting & unique.

Facebook’s auto-play strategy while scrolling through the newsfeed makes these videos evident in front of the users, even without audio.

IS A BETTER MODE OF TRANSPORT FOR MULTIPLE REASONS’

Cycling has been identified in many countries as a far better mode of transport for multiple reasons. These reasons are environmental and fitness purposes obviously, which means commuting to work & getting back as well as exercising which is the best exercise for the abdomen & lower body workout. For concerns related to the environment, a huge population commute daily to work while they use their cycles as a means of transport. We are talking about Denmark, Norway, the U.K., Sweden, France, Finland & Italy. At the same time, people are becoming more environmentally friendly as well as more environmentally aware. For far more obvious reasons, this has increased the use of bicycles.

Walking & cycling are more than low-carbon modes of transport that

enhance urban quality and facilitate social cohesion. Both are regarded as cheap as well as flexible modes. These are modes of transportation without which most people in low & middle-income countries would be unable to participate in an economy & community. Also, access to education, healthcare & other urban services. A cycle is handier than your legs as it will make you less tired, & the time factor also is the key.

This is according to the U.N. Environment’s Global Report on walking & cycling as means of transport. The report was published in the year 2016. The report claims that at least 60% of the trips are made by bike in Chinese cities. However, in the African cities, i.e. the developing world, the share is closer to 5%, which is also rising. In the Netherlands, i.e. also known as

Holland, it is reported that there are a total of approx. 4 billion cycle trips. A distance span of 15 billion K.M.s approximately.

According To the Institute for Transportation:

According to the Institute for Transportation & Development Policy’s bike-share planning guide reports, these are stats. The report claims that as of today, more than 600 cities worldwide have their bike-share systems, and more interesting programs are starting every year. According to this transportation report, the largest bike-sharing systems are in the most populated cities in China, where commuting is an issue. These are systems in Hangzhou and Shanghai. In the giant European economies, i.e. in Paris, the French capital & London, the capital city of

DIGITAL MEDIA MARKETING MB Enterprises

‘CYCLING

the U.K., there are highly successful systems. These systems have helped to promote the use of cycles as a viable & valued transport option. The third city, apart from the two Chinese cities in the list, is the capital city of the United States, i.e. Washington D.C.

Cycling Leads to Better Longevity & A Healthier Life:

It leads to better longevity or life expectancy as well as a stronger life, i.e. a life which is healthy & strong. The popularity levels have increased for various reasons rather than just quality or longevity of life. Helps you very effectively reduce the risk of diabetes, some forms of Cancer, CV or Cardiovascular diseases and finally, depression is reduced alarmingly well.

UK-based research has revealed that cycling to the workplace is linked to a 44% lower risk of developing cancer. A 46% lower risk of CV or Cardiovascular disease compared to commuting by car or public transport.

A daily exercise routine, i.e. using a cycle on short routes or cycling as an exercise routine, is a huge cause of prolonged life expectancy. This L.E. or Life-expectancy is approximately increased by at least 3.3 years, three years & 3 months. The usage of cycling regularly for exercise & for commuting to work also is a massive boost towards physical fitness. Thus, while being an efficient way of preventing obesity.

Is A Massive Cause Of Positive Feeling & An Easy Exercise?

Are you looking for an exercise which is easier for you to help you get in shape? Also, you need to think far more positively & your positive thinking is good for your career & your emotional life. Cycling is something that is the answer for both. It is a unique & most admirable source of positive feeling & thinking positive always.

Again, in the Capital of the US, Washington, the transport Research board’s 92 Annual meetings reported that people who walk or cycle are more satisfied. They are less stressed, far more relaxed & experience greater feelings of freedom. This is as compared to people who drive to work. The use of the bicycle is recommended as it improves physical health. However, also has a positive impact on mental health as well as subjective well-being?

Positive feelings & feeling good about yourself & your health is a key part of a human’s life. Cycling drastically improves a person’s psychology & makes them more optimistic and the mental healing process. A process that is good for life while encountering life challenges.

Lowers The GHG Emissions:

Cycling helps in reducing GHG or Greenhouse Gas emissions to interesting levels. According to environmental-based research, each 7 km by bicycle will surely save an emission of 1KG of CO2 compared to a similar distance by car. The most active country has been the Netherlands, as Dutch people have avoided 1.40 million tonnes of Carbon dioxide each year by cycling. Greenhouse Gases are very dangerous gases & have lots of environmental hazards.

This sums it up as the benefits of cycling are multiple & have helped people groom themselves in terms of their physical health & emotional well-being. The environmental benefits are obvious ones that stand tall while people are getting more aware of using cycling for environmental concerns. Lastly, it’s an exercise that reduces fuel costs. Something great for your

Faw wad Mehdi Head Chef

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FAMILY DAY- ‘FAMILY IS ALWAYS FIRST’ FEBRUARY 20TH, 2023

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Family Day falls on 20th Feb 2023 this year. It's a day celebrated all over Canada as an observance on the 3rd Monday of February every year. Keep in mind the values associated with family day all over Canada, as it's a country that truly values family values and bindings while creating emotions and family trust. As they say, the 'Family comes first,' the family values are deeply attached to true values of trust, emotions, good gestures & love for family above all. The day is not technically a national or federally-mandated holiday. However, most Canadians live in areas where the day holds significance & is celebrated as a provincial-level statutory holiday. These Provinces include British Columbia, Alberta, Ontario, New Brunswick, & Saskatchewan as 'Family Day.' However, in other

provinces, i.e. in Manitoba as 'Louis Reil Day,' in Nova Scotia as Heritage Day and PEI or Prince Edward Island, it is celebrated as 'Islander Day.' The theme is giving the due share of importance to the family values associated with gestures of love & affection for the family obviously, as a family is a deep attachment for most Canadians. As they love their family wherever they go. While working in the offices' people love to keep admirable photographs of their family on desks so that they keep looking at them every now & then. They love to admire moments shared with family, known prestigiously as family moments. For most people, family always comes first.

On family day, especially in bigger Provinces like Ontario & B.C., people

do family get-togethers to appreciate the day & mark its importance for the people of Canada. A day dedicated to family affection above all.

A Brief History of a Unique DayFeb 20th, 2023:

It truly is a unique significance in history that associates and binds Canadian families together for mutual goals of affection. A family day in Canada is an indicator or a litmus to the level of trust that binds a family together to celebrate togetherness. It's a day that was first celebrated & observed in the Province of Alberta. Thus, a key reason why Alberta province is the most associated with family values & values of love & affection. It was observed as 'Family Day' in 1990, i.e. 32 years from today. Thus, after a few years, i.e. not many

Saskatchewan & Ontario followed suit. Thus, in 2012, the province of British Columbia followed their footsteps. They followed the footsteps of the above provinces and changed the date from the 2nd Monday of Feb to the 3rd Monday of Feb as the day of celebration.

Effectively, and giving the day more national pride, the province of New Brunswick announced its holiday in 2018. The provinces Manitoba, PEI & Nova Scotia joined the party in the years 2007, 2009 & 2013.

There are no strings attached, which means that no traditions that are associated with the Family day. That is, like many other national days that are declared holidays. These are New Year's Day, Christmas Day and Canada Day, as an example. However, many Canadians literally use this day to stay actively close with their families. They like spending nights eating out & spending dining moments. Also, family parties and get-to-gathers. Furthermore, exploring the Canadian outdoors, i.e. rivers, streams, waterfalls, & forests. Apart from these, the road trips and spending great time on the roads while making it a time to have a blast.

The celebrants find different ways to overcome the cold weather and have a warm & a relaxing family day.

How to Be Close To Your Family on the Day?

It's a day on which you need to be close, closer or indeed closest to your family. You need to show them or let them know that how much you love them. Give thanksgiving to the poor & needy while celebrating the day as your family's most admirable moments might catch an eye.

A family feast at your home or outside or even a barbeque in your backyard might suit you & your family for more family time. Start planning a family vacation within Canada desirably or outside if you feel so. A family vacation always is the best way to ease the ups & the downs between the family members. It's a day that will make you talk to yourself about how much you owe to your family in the form of love. Obviously, as a family, time is always the best time that you might spend with your loved ones.

With your extended family, i.e. your uncles, aunts or your grandfather or grandmother. Just pop-in with a cake or a sweet dish and show them how much you love them & value them. The moments spent together are the best, most admirable & highly cheerful family moments that you would love to spend time & again. Just keep adoring them for most valuable time in the future.

TOP 100 TO LIVE IN’

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While we are so affirmative about Canada being a heaven & a key destination for immigrants, it’s also a fact that international competition is increasing simultaneously. This is a fact due to the large increase in immigration numbers or the number of migrants coming to Canada. The five top Canadian cities that have made it to the list are Toronto, Montreal, Calgary, Vancouver & Ottawa. Toronto & Ottawa, two major economic hubs in the Province of Ontario, attracts many migrations annually. Not only that, the numbers are more than in any other Province. The other ones include Vancouver, the biggest & the brightest in the cities of British Columbia Province. The other key one is the capital city Victoria, which was unable

to make it to the Top five list. Calgary city, Alberta, is growing every day in terms of the dynamic increase in the number of migrants coming to Alberta due to the University experience as well as the experience of earning & learn. The last one & being one of the most important ones is a key city in the Province of Quebec.

Montreal, from the French-speaking province of Quebec, is a major hub of finance, Trade & Education for thousands coming to the city. The list is obviously bigger than we think, but the Canadian cities have made it to the list. Thanks to the lifestyle, the rich values & the teaching standards, they have been able to cope.

Toronto, the Capital city of Ontario Province, is the one that is ranked 24th place in the Top 100 listings. These are stats according to Resonance Consultancy, i.e. a B.C.-based marketing consultancy.

CANADA’S HIGHEST-EVER IMMIGRATION MILESTONES:

The country Canada has released its immigration level plans for 2023-2025. These are plans which target to welcome 500,000 new permanent residents a year by 2025. These are new targets, i.e. the ones that continue to break the records set in 2021 at 405,000 and approximately 435,000 in the current year 2022.

This is, more specifically, the plan that aims for more than 60% of new permanent residents to immigrate through an economic immigration pathway. This economic immigration pathway is similar in nature such as an Express Entry program.

There is an immediate need for skilled workers in the country’s labour force as the labour deficit needs to be filled. Obviously, as the aging population, which is a fast aging population, reaches the retirement age. As an economic issue, the national birth rate is too low to sort out or resolve the shortage. Therefore, the country relies heavily on immigration to keep the economy strong.

Canada is also a country which, according to stats, is the second largest country w.r.t. the area covered. Therefore, what’s necessary is that a desired number of people are

The city on the official top spot went to London from the U.K, i.e. for the seventh year running continuously. Moscow city, which is the Capital city of Russia, took fourth place in the year 2022. It has been completely wiped out from the list along with St. Petersburg city from Russia. The ranking of London, i.e. consistently on the top spot, being number one, is due to high rankings in many sectors. These include global investments, Luxury Real Estate, Tourism & thriving nightlife. The other top 10 cities, which are international cities, also include Paris, the French Capital city, New York (USA) & the Japanese capital city Tokyo. It also includes Dubai & Barcelona, a city in Spain. Other major hubs also include the Italian capital city Rome, Madrid (Spain), Singapore & the Dutch capital city, Amsterdam.

Apart from Toronto being the 24th in the rankings of Top 100. The other Canadian cities on the list are Montreal, at 57th

‘SUSTAINABILITY IN THE REAL ESTATE INDUSTRY & WHY REAL ESTATE IS A GOOD INVESTMENT’

Sustainability in the Real Estate sector, especially in Canada, has been achieved after a long struggle. It is still a challenge as more innovation & digitization have taken the industry to new heights. It has been declared a vital ingredient for achieving better results in the Real Estate environment. An ecosystem that varies from one place to another. Investors these days are increasing their interest in sustainable Real Estate. Investing in these properties can reduce a portfolio's operational risk. The most vital innovation drivers here are proving to be digital technology and networking.

The Role of Green Buildings Offer Sustainability More Potential For Investors:

It's the role of Green buildings that offers sustainability a larger potential. This is valued potential for the investors for future investments. Thus, it's a good answer to WHY Real Estate is a good & Sustainable Investment. Green buildings & more vitally sustainable buildings are modern concepts in buildings, also known as intelligent buildings. When the investors follow what are known as ESG or Environmental, Social, and Governance investment practices in the context of medium-to-long-term return expectations, in terms of the strong potential, a green property may also offer the potential for development in terms of value-add strategy.

Digitization as an Innovation Driver for the Real Estate Industry:

As an innovation driver for the Real Estate Industry, its

digitization has been realized for a far improved sustainable vision. In addition to the efficient building systems for the sake of temperature control, i.e. cooling & heating systems. Also, air conditioning & lighting systems are controlled digitally via computers. The greatest sustainability in intelligent buildings lies in intelligently connecting these systems. For example,

temperature & air quality can be readjusted to the room's current occupancy. Digital networking is a key part of the Real Estate industry's bright future. The Real estate's future is ironically bright as it is linked so nicely & so maturely with the digitization aspects. According to Real Estate experts, the use of 'Smart' real estate technologies and Property Technology, also known as PropTech, can cut property management costs.

Property Management is a very technical field & needs strong attention as the demands for intellectual properties are increasing quickly. The factor that needs to be kept in mind here for environmental concerns is energy efficiency. It can already be optimized on a small scale by digitally collecting consumption data, i.e. smart metering. Furthermore, the sensor-controlled elevator, lighting, heating, and other heating systems are known as 'Smart Homes.' The appliances connected to the internet continuously exchange data, a key part of the 'Internet of Things.' According to environmental & energy experts, digital networking, a modern phenomenon in Real Estate, will reduce buildings' energy consumption by a massive 12%-13%.

The Replacement of Modern Construction Methods with Sustainability in Mind:

The replacement of the modern constructions methods gives in a fresh & more enchanting vision for sustainability in Real Estate. Obviously, the construction industry is yet another most vital aspect in the sustainability in Real Estate. In these modern times, since it started a decade ago. The construction mecha-

The change is an improved one not only for sustainability in the Real Estate environment. However, for a focus that is more towards a sustainable & greener environment that is according to the principles of climate change & Go Green.

The Canadian construction industry has seriously involved sustainability in the mind for the sake of modern constructions that are far more sustainable. A vision for Canada's Real Estate which is booming in terms of the profits.

Doing The Real Estate Business Sustainably Addresses Both The Tenants & The Markets:

The vision has changed slightly in the Real Estate Business, which in current times addresses both the tenants & the markets. The needs of the markets are the third priority that is being targeted with far more sustainable vision. For those stakeholders doing the business sustainably, there are more target audiences. One of the key ones is the market, which means both investors & the tenants of the properties. The investors as a matter of fact are increasingly taking a building's sustainability features into account in their investment decisions. This is particularly true for the sake of future developments that are termed as most vital & key significances. The project developers are expected to inform far more regularly to the investors updates regards to sustainability & the challenges encountered in meeting the sustainability goals.

Obviously, the vision for sustainability is the key for the sake of

‘WORLD’S MOST ENDANGERED

The world's most endangered animals & their locations, according to the WWF, i.e. World Wildlife Federation, are saturated in various parts of the world. Mostly, animals are found in the African continent. A continent where most Wildlife is found, i.e. in rich abundance. This is according to the stats from IUCN. Currently, more than 40,000 species have been accessed to be under threat of extinction. Endangered animals tend to extinction, which means the rarely-found species are on the brink of finishing or becoming extinct as one of the species. Many animal species are found in this world on almost all continents. These originate from the basic ones and can even be known as subspecies.

A reason for the extinction is that as our modern societies are getting more resource-intensive, the biological species are shrinking, and the wildlife numbers are the ones that are declining. While there are stories of extinction, also there are amazing & inspirational wildlife successes and stories in the past. Many animals are still in danger, mostly due to unsus-

tainable human-led activities. The IUCN or The Int. Union for Conservation of Nature is a body dedicated to the conservation & efforts needed to save nature, especially Wildlife. The red list of IUCN has revealed that approximately 40K species are accessed to be under threat of extinction. By the word extinction, we mean that their species are under threat of getting finished or terminated fully in terms of numbers. According to the list of the IUCN, below we have a list of the Top 10 world's most endangered animals & where they are surviving, i.e. in terms of the location. They are as follows;

JAVAN RHINOS:

Javan Rhinos is one of the Rhino species once found throughout South-East Asia. These Rhinos, also known as Javan Rhinos, have suffered a staggering decline in their numbers. The two most important reasons being due to hunting & habitat loss. The only wild population of the Rhino species is rare now. It's the rarest of the Rhino species, i.e.,

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only 75 individuals left. These are the ones found on Java Island, Indonesia. A beautiful & famous Island in gorgeous Indonesia is one of the hottest tourist places in Indonesia. The other heritage site, i.e. a World Heritage site for Javan Rhinos, is the Ujung Kulon National Park. However, the area also needs help with the invading Arenga Palm, due to which there is less food to eat for the Rhinos & less area to roam. Other reasons for extinction include natural catastrophes, diseases, poaching, and potential inbreeding.

AMUR LEOPARDS:

It's one of the rarest big cats worldwide and is known as the Amur Leopard. There are only around 100 individual Amur Leopards left in the wild. However, the wild population is stable and increasing in terms of numbers. These leopard subspecies are still critically endangered for the last 26 years, i.e. 1995-96. Furthermore, there is also a good reason that leopards can only be found in a relatively small region of the far-east of Russia and North-East China. Amur Leopards, toward their survival, face multiple threats. This is known as the survival of the fittest. These threats include habitat loss and fragmentation. Also includes prey scarcity and transportation & infrastructure such as roads. Still, there is hope regarding this big cat's positive survival. Most of their home range lies in protected areas of China & Russia. There are also noticed movements towards suitable habitats from the protected areas where they are currently present.

SUNDA ISLAND TIGER:

The Sunda Island Tiger, or the Sumatran Tiger, is the smallest tiger subspecies in the world. The weight of this Tiger is up to 140kg which is far lesser than a Tiger's average weight. Something that makes it the smallest of the Tiger subspecies. They are only found on the Indonesian Island of Sumatra, a key reason why they are also known as Sumatran Tiger. However, the numbers left in the world are six times that of the Amur Leopard, i.e. 600 individual Tigers left in this world. These are numbers that make these Tigers one of the rarest species.

A major reason why the number of Tigers left on Sumatran Island is declining is because of a fast-increasing human population. Thus, this increase in the human population has also increased the human-tiger conflict, directly affecting them. Tiger poaching and illegal trading of tiger parts and products are also of serious concern for their survival.

MOUNTAIN GORILLAS:

It's the Mountain Gorillas that are the subspecies of the Eastern Gorillas. These are the Gorillas species that are

divided into the mountain regions of the Democratic Republic of Congo and Uganda and in the Bwindi Impenetrable National Park of Uganda.

Presently, mountain Gorillas are listed as endangered species as just over 1000 individuals are left in the wild. Although they are still in a thousand, the extinction rate is fast. Multiple threats remain that can hinder the recovery progress of this species.

BLACK RHINOS:

Due to large-scale poaching, the black Rhinos suffered heavily from 1960 to 1995, i.e. consistently for 35 years. Although, due to efforts to remedy numbers in Africa, still the Black Rhinos are listed by IUCN as a critically endangered species. There are around 5,600 individuals left in the wild.

AFRICAN FOREST ELEPHANT:

While we dig deep into the dense humid forest of West & Central Africa, we can find an elusive forest elephant. These are one of two African Elephant species. It's difficult to find their exact numbers due to their shy nature. However, in the last 30 years, they have declined tremendously by 85%. The main reason is Elephant poaching, especially in Central Africa. Also, an alarming increase in human-elephant conflict has risen.

Currently, the African forest elephants occupy around 25% of their historic range. These are scattered all over Africa, i.e. at least 20 different African nations. They are mostly found in Gabon & the Republic of Congo.

All these endangered species & many more on the list are due to things such as poaching that can be controlled. Legislation & hunting laws have helped a lot in the restoration, a reason why there is still hope concerning endangered species & their natural habitat.

‘LEAVING YOUR COMFORT ZONE & ENTERING YOUR GROWTH ZONE’

Part & parcel of the motivational goals of success & while being goal-oriented, it’s important to recognize what time is the best to switch to your growth zone. A zone that will act as your ladder to success while your comfort zone is under consideration or scrutiny.

All positive psychologies are for the sake of positive only thinking & measures while your comfort zone is a bit under consideration. It would help if you worked harder for success to transform your journey of success from a comfort zone to a more productive one, i.e. the growth zone. There are plenty of benefits of leaving the comfort zone: self-actualization, the development of a growth mindset, resilience & anti-fragility & greater self-efficacy. According to Maslow’s Hierarchy of needs, it’s self-actualization on top of the pyramid model, followed by Esteem needs, Belongingness & love needs, Safety needs and psychological needs.

Your goal surely matters for you in terms of the success agendas & how well you can move from your comfort zone towards your growth zone.

Life is all but full of opportunities which are there in front of you to grab & to step outside your comfort zone. However, grabbing hold of them can be rather difficult, as taking

advantage of a situation is more important than losing sight of your vision or your goal. In short, & to be precise, what’s more, important is to analyze your goal & understand it for your future vision.

In psychology or the study of psychology, the comfort zone is a behavioural state within which the person operates in an anxiety-neutral condition, using a limited set of behaviours to deliver a steady level of performance, usually without a sense of risk.

THE BENEFITS OF LEAVING THE COMFORT ZONE:

There are plenty of vital benefits of leaving the comfort zone while you enter the growth zone for good results. By good results, we mean positive-only results, as positive-only psychology is key to success while delivering in the growth zone.

Self-Actualization:

Self-actualization is achieving one’s full potential, including one’s creative activities. For many people, it is very powerful as it acts as a powerful incentive to leave their comfort zone. This is a key concept popularized through Abraham Maslow’s (1943) Theory that relates to human motivation & behaviours of change. Maslow described it as follows “What a man can be, he must be. This need we may call Self-Actualization.”

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These are the needs. That acts like a ladder of success with the satisfaction of our ‘basic’ & ‘psychological’ needs.

As long as a person’s decision to leave the comfort zone aligns with the person’s values, this is a shift akin to making a bid for self-actualization. This is important as someone not striving for growth could fall into inertia later in life.

The Development of a Growth Mindset:

The second most important one is how it changes a person’s mindset. That is, how a mindset is transformed into a positive mindset as we have two contrasting ones, i.e. the fixed vs the growth mindset.

While discussing the fixed mindset, it’s the belief of people who have set doses of each ability, with a corresponding ceiling on how much they can achieve. There are barriers set in the mind which are from others as well as from some incidents in life. Thus, failure reveals inadequacy, and criticism becomes a fatal blow to self-esteem.

On the contrary, the growth mindset means recognizing humans as malleable. For this kind of stance, setbacks become learning opportunities, and human potential becomes unlimited. In such a mindset, challenges are taken seriously to overcome many obstacles and finally learn to fight your own fears.

Intentionally, leaving the comfort zone goes hand-in-hand with developing a growth mindset. The growth mindset is the one that acts as inspirational, i.e. it inspires us to learn and take healthy risks. These are risks that can easily lead to positive outcomes across life domains.

Resilience & Antifragility:

Practically speaking, life isn’t exactly a predictable affair for many people. This is sooner rather than later that everyone in life faces adversity. This also leads to a habit of expanding our comfort zone, which equips people with the sake of better handling of change and ambiguity with more poise. Hence, this also leads to resilience and, later, consistent resilience.

The confusion & ambiguity in the minds of people is always balanced or become less with the desirable ingredient of resilience.

Greater Self-Efficacy:

Self-efficacy is the belief or the self-belief in being able to execute the necessary actions in service of achieving a goal. This can be one goal or might be more than one goal that relates to that goal. The goals leading to higher self-efficacy are rather specific, not too difficult to handle and are short-term.

Like the many other benefits of leaving the comfort zone, this also might not happen overnight. However, despite this, the cumulative upward spiral of achievement and confidence levels can be a powerful asset for anyone. This can be anyone striving for positive change.

Achieving positivity or a positive always psychology is something that is difficult to achieve. However, while moving from one zone to another, i.e. from comfort zone to growth zone, an individual can achieve this with amazingly better results. Eventually, we need to always realize this fact in our minds that nothing can happen overnight, just as ‘Rome wasn’t built in a day.’

‘MOST INCREDIBLE NATURE DESTINATIONS TO VISIT IN CANADA’

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Canada is a country that is not only vast in terms of its area, but it's also blessed to have so many nature destinations. These are highly attractive must visit nature destinations for outdoor lovers that make Canada a gorgeous & very beautiful land. Niagara Falls, near Toronto, is an example of the most attractive & most appealing nature destination. What attracts outdoor lovers are the true & purest elements of natural beauty that Canadians can't miss. Especially the lovers of outdoors & Outdoor Tourism.

This giant North American country has an amazing history and tons of natural beauty to experience. The country amazingly has the world's

most extensive coastline. It is a country with a 100% guarantee in the list of nature & outdoor lovers. Stands tall next to beautiful countries like New Zealand & Switzerland that are not only blessed with natural beauty but are most lively & most appealing for tourism values.

Canada's biggest highlights are some of the most unique, enormous & simply gorgeous national parks in terms of attractiveness. Saturated equally & with true attributes of nature are these national parks in the ten provinces & three territories of Canada. Wildlife is also an attraction for tourists valuing not only the natural

habitat, i.e. the ecosystem, but also the national heritage & national pride of Canada. Gorgeous lakes & waterfalls makes Canada not only a unique country in terms of nature, i.e. the elements of natural beauty. But, also a place where people come to give due prestige on a very regular basis.

Below is the list of the many nature destinations regarded as a must-see in Canada.

AUYUITTUQ NATIONAL PARK‘NUNAVUT’:

Nunavut is Canada's largest territory in terms of covered area & the largest

of all the territories & provinces of Canada. The territory is covered with snow all the yearlong, and temperatures of -35 to -40 degrees are common in winter. It is not that different in the summers, though, with slight variance in parts of Nunavut. The sweeping glaciers and polar sea ice meet jagged granite mountains in the Auyuittuq National Park. It is a National Park located in the Eastern Arctic, on Southern Baffin Island. The Park includes the highest peaks of the Canadian Shield, the Penny Ice Cap, and the Akshayuk Pass. It was established in 1972, some 50 years from today and means' Land never melts'.

destination loved by people who are lovers of adventure in the outdoors. These activities include wildlife watching, water activities, hiking, canoeing, outdoor activities that include preparing food & dining outdoors, camping & others. People who were visiting Ontario loved to visit the Algonquin Provincial Park, the first Provincial Park in Canada. It is home to 40 mammals, over 30 kinds of reptiles, amphibians & more than 130 breeding birds. It's not possible to visit the Park all in one go. Therefore, it is visited by tourists under the supervision of guides & under authoritative supervision to combat wild life. Lovers of nature & outdoors highly admire many other

NOVA SCOTIA HERITAGE DAY‘CELEBRATING THE CULTURAL HERITAGE OF NOVA SCOTIA’

Nova Scotia is a province in Canada that ranks 12th among the thirteen Canadian provinces & territories. Furthermore, it's seventh in rank according to population numbers. It's a province with the capital city Halifax, which attracts several international immigrants coming to Canada & working apart from choosing Nova Scotia for their degrees or academic experiences. Similarly, if people wants to work in the province of Nova Scotia to make money & to experience the work environment. It's indeed a province which is also an attraction for the people in terms of rich tourism & cultural tourism values. Both are important values for a country or a province to grow in tourism.

Also, celebrating the national & cultural heritage to mingle & mix with the rest of the country on common celebrations. Preserving national pride & heritage is for the beloved people. The ones who love their province, & eventually, the land Canada is on an everyday basis.

The heritage day of Nova Scotia province is celebrated on the 3rd Monday of February every year, like it will be celebrated this year on the 20th Feb 2023. The day will be an observance in the Province of Nova Scotia only, thus restoring the pride of the Province for creating more 'Titanic values.' Titanic values mean more massive values for the province of Nova Scotia, which is one of the gorgeous provinces in terms of

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relate to Scotland as well. A gorgeous country from the United Kingdom.

Celebrating The Heritage Day On the Third Monday Of Feb Every Year:

This is very recent, i.e. nine years from today when the Provincial Govt. introduced the day. That is, in 2013, the year of the bill's passing for 1st celebration of the day on the 3rd Monday of Feb in 2015. It is one of Canada's easternmost provinces. The province of Nova Scotia is the most populous of the Maritime Provinces and an important settlement area for the indigenous people. However, later the French & the British colonists.

Nova Scotia, the beautiful province, ironically claims the title of the world's largest exporter of lobster and other fish. Hence, exporting seafood to over 90 countries worldwide.

History of Nova Scotia Heritage Day:

It's the day's history, which means huge numbers for those linked with the day. The Province of Nova Scotia, or 'New Scotland,' has got a very long & diverse history which is worth the value for the historians. It was first inhabited by the First Nations, i.e. the Indigenous People. Later, the area was invaded by the Europeans starting in the 1600s. Then the French came, and France established its first Non-American settlement at Port Royal. This port served for a century as an important port until the French gave up their claim in 1763. During the American War of Independence against Britain, thousands of British loyalists fled to Nova Scotia.

Finally, it was in the year 1867 & the date precisely was 1st July 1867, i.e. day of Canada Day celebrations. On this day, the fascinating Province joined with New Brunswick & present-day Ontario & Quebec to form the beginnings of the modern Canadian nation.

The Nova Scotia Heritage Day Timeline:

The Nova Scotia Heritage Day timelines are key dates in the day's celebrations. This started in 1605, many years ago, and ended in 2015, 7 years later. The motive or mission is to establish a day that holds pride & rich cultural values for the people of Nova Scotia or 'New Scotland.'

1605- First European Settlement:

The French were the first to establish their first permanent settlement at Port Royal. Beginning of the colonization of Nova Scotia & the first nations, i.e. the Indigenous People.

1713- End of French Rule:

With the Peace of Utrecht, the French surrendered control of peninsular Acadia to the British.

1773- The First Scottish Settlers:

Although the Province Nova Scotia is one that was claimed for King James VI of Scotland in the year 1621, later, it was in the year 1773, the period when the first significant & prominent influx of Scottish settlers arrived aboard the ship Hector.

2015- First Nova Scotia Heritage Day:

Celebrations of the First Nova Scotia Heritage Day took place in 2015, as the bill was passed two years back in 2013. The

february 2023 Aquarius

Career

The Aquarius 2023 Career Horoscope based on Vedic Astrology predicts that this year, Aquarius people will need to exercise extreme caution in their careers as some circumstances will arise that you could not have anticipated earlier. Your coworkers could enjoy bothering you at work and plots may also be planned against you.Because of this you could encounter situations at work that are really difficult.

Aquarius Horoscope 2023 reveals that your start to the year will be good you'll stay committed to your work and your opponents won't hold it against you. You can attempt to change jobs between March and April and if you've previously attempted you could do it again. From May to August your adversaries will be powerful and you will experience a challenging period in your line of work. However things will start to change gradually starting in September and your career will flourish in November and December.

Finance

The Aquarius financial horoscope for 2023 predicts that

Aquarius natives will experience financial ups and downs this year but only at the start of the year since Saturn and Jupiter will be occupying your twelfth house at that time. The Sun will also be transiting in your twelfth house in January. There will be obvious indications of an increase in spending during this time but thanks to Jupiter in the second house, your financial condition will be favorable and you'll be able to keep your finances in check. Conditions will improve and you will be able to manage your funds well once Saturn transits through your zodiac. You will have a fantastic opportunity to invest in a variety of savings plans this year and if you want to make money on the stock market, you can expect to see a lot of success in that area as well. You may find that the months of June and July in particular are quite advantageous to you.

Health

Your health-related issues should be taken seriously, according to the Aquarius health horoscope for 2023. There will be some investment on health at the start of this year when Saturn is still in the twelfth house. Eye issues, eye illnesses, watery eyes, a strained or broken leg, or rheuma toid arthritis could all be issues. Success will follow the

Saturn transit, and there is a chance that your health will improve. However, starting in April, when Jupiter, the Sun, and Rahu will all be in the third house, there is a chance that you could sustain shoulder injuries.

Additionally, during this time, issues like a sore throat, a growth in tonsils, etc., can also happen. There will be a minor improvement in these issues as the Sun moves on, but between May and August, a Guru-Chandal dosha caused by Jupiter and Rahu can cause bodily issues. In order to overcome these issues and enjoy good health in the remaining months of the year, you will need to maintain a decent routine and healthy eating habits.

Love/Marriage/Personal Relations

According to the Aquarius love horoscope for 2023 Aquarius sign individuals will experience compatibility in their romantic partnerships at the start of the year. You and your loved one will have a friendly conversation as a result of the Sun and Mercury's influence on the fifth house and your hearts will stay with each other. Happiness will be experienced during the months of January and February, but the relationship will become more tense in March when Mars transits the fifth house on the 13th. There's a chance that you two might argue during this and if you can't work out your differences amicably it could ruin your relationship.

Aquarius Horoscope 2023 predicts that the period after this, nevertheless will be nice and gradually your relationship will be filled with love as you would hope. Especially in the months of April and May the situation will get better. You'll feel incredibly romantic in May and get closer to each other. Intimate connections could become more prevalent. You can also propose your lover for marriage between July and August and he may agree. After that, you'll have more chances to share lovely moments in the months of November and December.

Family & Friends

The Aquarius Family Horoscope 2023 predicts that Aquarians could experience some difficulties in their family relationships at the beginning of the year because Mars will be in retrograde in the fourth house Jupiter will be in the second house but Saturn will be above them in the twelfth house due to its position in the sky. There will be vision. Your family and family life will experience strain and conflict as a result of these planetary alignments. The family members won't be able to communicate effectively because of a lack of harmony which could ruin the house's environment.

However, after January 17, when Saturn's zodiac changes things will get better. Your words will also be acknowledged in the house and your speech will become sweeter which will help you manage the family issue. Avoid any type of conflict with siblings between April and August since they may be bothered by bodily issues. The environment in the home will be upbeat in September to October, and you can go for a walk with family members in November through December. A joyful home and family life can be attained by going on a pilgrimage or taking family members to a good location.

Trade & Finance

Aquarius Horoscope 2023 says that this year should be favorable for those involved in the business world according to Aquarius. Shani Maharaj who is seated in the first house for the entire year will have total vision of the seventh house. Your tenth house and third house will also be seen along with this. This year you'll attempt to create some significant commercial agreements by taking chances as a result of its unique effect which will turn out to be advantageous for you. You'll take your task very seriously and put in a lot of effort. You will succeed as a result of your diligence.

You'll make new connections. Business will be stable and you'll gain from having contacts abroad. Particularly in this year the months of March through May and subsequently November through December will prove to be the months of business success. April will bring you business challenges but you can overcome them. You will need the assistance of a specialist with solid governance experience for that. Following that you'll achieve success and steer your company in the appropriate way.

INDUSTRY KPI’s & THE KEY METRICS’

In the retail industry, the KPIs or the Key Performance Indicators are the most vital metrics for the sake of determining the performance of retailers & making useful comparisons with competitors. These KPIs help the retailers achieve their monthly, quarterly, half-yearly or annual targets. These are the most vital targets that are retail industry goals to bring improvements. The retail KPIs define the business objectives, which dynamically revolve around the growth of your teams, locations, online revenue, and more.

The next & most vital step is to create growth strategies to reach those objectives. Furthermore, track the results of those strategies (metrics). If

you are a retailer, your business might use all or just a combination of the following metrics. These include sales per sq. foot, Gross margin ROI or Return on Investment, Avg. transaction value, Customer retention, Conversion rate, Foot traffic & digital traffic and finally, inventory turnover.

GOALS THAT MATTER FOR SUCCESS IN THE RETAIL INDUSTRY:

Like any other industry, there are goals & objectives that matter for success in the retail sector. A sector that is highly dependent on the key factors that are associated with the KPIs. The customer-centric ones, i.e. customer retention & customer foot traffic, are for the sake of determining

the goals associated with the customers. How do customers need to be retained in a retail environment & what are the measures necessary for the customers? Other metrics or KPIs are the ones that are linked with the profitability of the retail industry & determining factors for the revenue. The most common indicator for growth in the retail sector is the sales volume.

Improved processes linked with improved sales can mean becoming efficient in reaching more customers. Also, improving employee morale and cost-effectively expanding or shrinking your inventory. The FIFO, or First-In-First-Out or LIFO Last-In-First-Out, doesn’t apply here.

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However, what applies are the stats or numbers far more practical.

Below are some of the most common KPIs to measure success in the Retail Industry;

SALES PER SQUARE FOOT:

The formula for Sales per Sq. foot is Total Net Sales / Total Square Foot Sales per square foot. It is indeed a compelling metric if you have a physical retail space. It determines the effectiveness of how well the area has been used and the store productivity via sales per sq. inch. Hence, while offering insights into the store & merchandise layouts.

As a retailer, as soon as it gets evident to you how well the store layout is performing. Instantly, you can improve it as well as improve the sales results. Merchandising has a lot to do with this, as this research has found that products at the eye level are more popular than products higher or lower on the shelves.

CUSTOMER RETENTION RATE:

One of the most important KPIs for the customers is the customer retention rate. It is another key KPI for the sake of measuring growth. With digital sales, some tools can track the number of new customers versus repeat customers.

The CRR or Customer retention rate helps determine the progress w.r.t. the customers & how well the retention process of the customers is taking control. It is indeed another vital metric for determining growth in the retail industry.

CUSTOMER FOOT TRAFFIC OR DIGITAL TRAFFIC:

CFT, or Customer Foot Traffic & Digital Traffic, is yet another KPI or Key Performance Indicator used to determine future prospects in the retail environment. CFT, or Customer Foot Traffic, is vital as it determines the number of people coming into a retail environment or store at a specific time.

With this most valuable KPI, you can improve or generate key strategies to generate more visits to your physical locations. Furthermore, to your digital presence, that is a website.

Stats related to Customer Foot Traffic, also known as CFT, always helps as strategists use these figures to ascertain key values & numbers in a digital environment. In simple words, it’s a digital environment’s key KPI. However, in the modern retail environment, digital traffic is a very interesting metric due to the power & influence of social media towards

marketing, sales & other promotional strategies. Also includes online buying & selling, which are modern-day influence makers & have key dependencies that relate to digital traffic.

CONVERSION RATES:

This is yet another KPI that gives useful information regarding what turns browsers into customers. Known as the conversion rates & helps retailers know more insights regarding their online digital presence. The only way towards growth is to ensure that your visitors turn into paying customers. Obviously, regarding your reach, your promotions and marketing campaigns make you more known amongst the customers.

It’s more of a digital KPI but a significantly very useful one as

CROSSWORD PUZZLE

See previous issue answers on page # 21

‘WAYS TO GAIN A SUSTAINABLE COMPETITIVE ADVANTAGE IN SERVICES SECTOR’

The professional services industry is a thriving industry with many benefits associated with the people & for those associated professionally. Gaining a sustainable competitive advantage in the services industry needs highly professional planning & understanding of many focused infrastructures. In the developed world, the services industry is the most professional & is deeply connected with the Govt. bodies for improvements & improvisations. From a manager’s perspective, it is though exciting as well as frustrating at the same time. Exciting because of the astonishing amount of opportunities involved & frustrating because of the number of challenges rising daily. As the demands increase, so do the challenges.

As we get deeper into the challenges, some primary challenges include a shortage of labour, maximizing the billable hours, planning for the outgoing demand & finally, waiting for client payments. Some of the competitive advantages that you shall find in the professional services industry are as follows;

UPDATING CLIENTS WITH THE RIGHT DATA ASAP:

The ability to update clients with the most accurate data in the minimum possible time is a huge competitive advantage in the services industry. It sums up that a client is the most important stakeholder amongst the many. One of the qualities & attributes of running an ongoing project with success is to

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means business for the company, & to make sure at all levels of the project that they remain cool regarding the progress.

The most vital & key information that you need to share with the clients is the upcoming payments and project plan baselines. For the sake of information sharing & reporting there has to be a better mechanism which is more fast, updated & instant than via email. A more suitable alternative is having a centralized hub or platform that makes retrieving communications faster if the need arises. Gaining competitive advantage this way improves transparency, customer satisfaction & finally, accountability. Improves future client relationships & finally being referred to other clients with more trust & level of confidence.

AN IMPROVED CASH FLOW:

An improved cash flow is the sustainable competitive advantage that one must seek in the services industry. Cash flow or net cash flow is the difference in the amount of cash coming to the amount of cash leaving. The net cash flow for better results should be positive. A positive cash flow means profit; otherwise, it’s a loss scenario that a company is encountering. According to US-based research, the reason for most companies failing, i.e. almost 84% is due to cash flow challenges or negative cash flows.

The effects of poor cash flow on a company include strained relationships with the vendors, difficulty covering overhead costs & finally, missed opportunities due to insufficient funds.

TECHNOLOGY FACTOR:

In these modern times, the tech factor is a key to gaining a highly sustainable competitive advantage. Hence, arguably the biggest disruptor in the modern-day business ecosystem is technology. It’s an integral part of the business ecosystem for convenience that ultimately matters for the customers.

Organizations that are capable enough & have enough capacity to adapt to technology can gain a sustainable competitive advantage. Precisely, in the services industry, as we have discussed, rather than in other industries.

The key technology tools to gain a sustainable competitive advantage include financial, resource & Project Management software. It doesn’t matter regarding the number of tools you have in the system. However, what’s more important is the effectiveness of the tools and, secondly, the ability to connect. This will make the processes more efficient and ultimately affect your bottom line. The effectiveness of the tools most desirably means the effectiveness of the technology factor in gaining a sustainable competitive advantage. An advantage that is most important to gain for best results.

SETTING YOUR OWN PACE IN THE INDUSTRY:

Setting your own pace in the industry, or rather set the pace for better competitive advantage, is a big advantage. Set your tunes & be the change along with being the key drivers towards the change process. As we all know, the professional services sector is highly lucrative & is accompanied by a number of unique challenges. These challenges can affect the pace of the industry & act as hindrances. It’s the role of the team & the environment overall to manage their own pace & to manage their own time.

The best way is to invest in the right tools at the right time and to streamline processes & improve efficiency levels. You have to stay one step ahead of your competition to seek sustainable competitive advantage.

All these things will allow you to gain a sustainable competitive advantage. An advantage in the services sector that shall

Career Overview

As a resort manager, your job will include managing all aspects of a resort, including lodging, food and beverage management, human resources, housekeeping, attractions, and guest services. You'll be in charge of employees, finances, customer service, promotions, and quality control. Resort managers often have to work nights and weekends, putting in long hours to ensure the success of their establishment.

Job Description

Includes duties in three major areas: Daily Operations - Finances and Marketing; Customer Service and Human Resources

Daily Operations, Financial, and Marketing Duties

Resort managers oversee product stocking, accounting, and marketing efforts at the resort. As a resort manager, you'll hire contractors to perform services, such as painting or plumbing. You'll ensure that all supplies, from housekeeping materials to furniture, are in good condition and in stock. You'll monitor payroll, customer billing, and expense accounts.

Customer Service

Resort managers ensure positive customer experiences by maintaining high-quality facilities and remedying problems. At the resort, you'll conduct room, kitchen, and grounds inspections to make sure that they are all up to code. You'll greet guests at arrival, create standards surveys, and find acceptable solutions to problems that may arise.

Human Resources Responsibilities

As a resort manager, you'll be in charge of hiring, training, and scheduling new staff members. You'll set goals for employees and help your staff achieve these goals. You might also have assistant managers who you'll work with to manage departments, such as housekeeping, dining, security, and desk personnel.

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These days it’s the world of digital media & promoting your restaurant or food business is far easier & trendier than before. More than just word-of-mouth or viral marketing, it’s the digital media involvement that counts largely. Also, the creativity that is needed for promoting your restaurant business which is, in these modern times, a massive need for most people.

Your restaurant business or if, for instance, you have just stepped into the food business as a new entrant. You would indeed love to experiment with some new things that are best for the sake of promotions that will surely make your business more worthwhile & interesting for you. Interesting, of course, in many ways, as the restaurant business is more technically challenging than it seems

in the early days. So, be more practical & try digital media for your promotions, i.e. video promotions are the most suitable strategy for creative aspects.

According to a study concerning the restaurant business, 55% of consumers want to see more video content from a brand or business they support. Furthermore, this holds for your restaurant. The digital arena of today, i.e. the modern times, is more eagerly & effectively focused on interesting, catchy and unique videos that draw customers in. These restaurant videos can entice diners with mouthwatering videography and also keep your restaurant top of the mind. The most amazing thing is the competitive environment it creates for the many restaurants in town. While travelling around you would

realize that a particular restaurant might be very fun in terms of food quality & deliciousness. However, when you try a dish, you are not impressed. It is here you realize the true importance of video marketing.

Here are some key tips;

CHEF INTERVIEW VIDEOS:

The chef interview videos are one of the best in video marketing for those who would love to meet the Chef. Impressively, there is a section on the website, ‘Meet the Chef,’ which makes you meet the guy who is the person behind some smooth & deliciously cooked food.

Throughout the year, there are plenty of offers that are exclusive and are termed as the Chef’s most special. It defines the deals obviously that are

‘THE BEST & THE MOST CREATIVE WAYS FOR YOUR RESTAURANT PROMOTIONS’

By exclusively giving your website visitors and social media followers an inside look into the life of your Chef. You personalize your restaurant and make people want to visit the restaurant at far more frequent intervals. Engaging the customers or potential ones with the Chef is integral to relationship marketing.

Interesting questions would make it more appealing by asking where you learned to cook. Also, what are your favourite at-home meals?

DINER TESTIMONIAL VIDEOS- ‘Amazing Dining’:

The diner testimonial videos as restaurant reviews are a powerful marketing tool for your restaurant. These diner testimonials can be used in your video marketing for the sake of your restaurant promotional strategies. Is via good customer reviews that can be a potential source or amount of business to your restaurant. It’s the power that these videos hold that can turn them into innovative marketing videos for marketing your restaurant.

HOME DELIVERY VIDEOS ‘Health & Safety Is Priority’:

There are many restaurants that use home delivery videos for marketing their restaurant, especially safe food delivery options. It was in the era of the pandemic when most of the places were just using home delivery options. These home delivery videos as a promotional marketing strategy were used by many restaurants precisely to promote a safe culture. Everyone dealing with food items was found wearing masks in the videos also with gloves while handling food. The food packaging was shown very clearly for the sake of better customer attention.

Similarly, after the pandemic, i.e. Post, Covid-19, these videos were found as the survivor of the restaurant & food business in a pre-pandemic era. During post-pandemic, the culture of food health & safety is what carried on with the trend. However, these days home delivery videos are more taken as part of the trendsetter videos for promoting a culture of health & safety in the restaurant business.

Obviously, you can make a creative video following a customer’s order from the initial order and then from the restaurant, including the cooking, packaging, and delivery of meals to the customer’s home.

MENU VIDEOS- ‘The Diversity in Your Menu’:

The menu videos are an interesting part of promoting your restaurant as they show the diversity in your menu. They clearly demonstrate how diversity in the menu is a key attraction for so many customers coming to your restaurant.

Different food menu items on different tables and what customers have to say is a very influence-generating way of video marketing. It shows what different customers let’s say a sample of five customers, have to say regards to a particular dish on your menu.

The goal is to attract potential customers via video marketing. A modern & very effective way of attracting customers to your restaurant. Also, a unique way if used effectively, as there are many attractions in a restaurant other than just food. Importantly, it must show variety, as ‘Variety is the spice of life.’

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VALENTINE’S DAY

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Valentine’s Day, a global celebration on 14th Feb every year is a day celebrated all over the globe. It’s a day that celebrates romance, emotions of love & feelings of compassion for each other as couples show their emotions & bonds of love for each other in the form of gifts, chocolates & sharing Valentine’s Day cards.

A Valentine’s Day card is usually shared between boys & girls in schools, colleges, and Universities & shows passion & emotions that include crushes, expressing first love, and even sharing love if you are husband & wife or girlfriend & boyfriend. These celebrations of expressions of love & sentiments are

shown as traditionally on this day specifically as there is significant history related to Valentine’s Day.

ORIGINS OF THE DAY WITH BRIEF

HISTORY OF ST. VALENTINE: The origins of the Day could be clearer. However, some people agree that the Day became more popular in the 1840s in countries including the UK and the USA. However, the specific historical roots of the celebrations still need to be clarified amongst the masses. Some traditions say that this day began with the Roman pagan festival Lupercalia, which is a fertility festival from 13th Feb to 15th Feb. The festival Lupercalia involves the sacrifice of animals. Also, a shadow of

some activities that are part of the modern-day celebrations of Valentine’s Day.

However, there is a very strong belief regards to St. Valentine & that this Day known as Valentine’s Day, is a day remembered & celebrated in his name. According to myths & legends, St. Valentine signed a letter “From Your Valentine” to his jailer’s daughter, whom he had befriended & healed from blindness. Another common myth states that he defied the order of Emperor Claudius and secretly married couples to spare the husbands from war.

‘A DAY FULL OF CELEBRATIONS OF LOVE & ROMANCE’

‘14th FEB 2023’

VALENTINE’S DAY & ITS COMMERCIAL IMPORTANCE?

Valentine’s Day & its commercial importance has increased over the years & since the last half a century it’s a celebration which is getting more global on 14th Feb all over the world. The countries where it is celebrated with huge passion & feelings of love are the USA, Canada, UK, Australia, Israel, New Zealand, Italy, France, Argentina, Brazil, Mexico, Spain & many other countries. It is celebrated with far more passion than before in Latin America & European nations. The commercial values & importance have grown far more significantly & it is thanks to print media & digital media. The digital media includes YouTube, Facebook & Instagram, and the commercialization of Valentine’s Day has taken it to new heights.

A day that largely belongs to musical concerts, get-to-gathers, dinners, parties & wild celebrations is commercially significant due to media power. Moreover, it’s the love that needs to be celebrated as how a feeling of a man’s compassion for his love grows over time, also for the feelings & desires of first love or a crush.

SHARING OF EMOTIONS IN THE FORM OF GIFTS, CARDS & CHOCOLATES:

For the sake of expressing some bonding or a relationship, there needs to be some intensity & some vital commitment. Similarly, on 14th Feb, as part of the growing celebrations of Valentine’s Day in memory of St. Valentine, presents are exchanged between the couples. Valentine’s Day cards with sentiments expressed in the form of inspirational writings, poetry or expressing first love in the form of chocolates are all

These trends & customs have transformed since the Valentine’s Day celebrations started to take place & the era is round-about 1840s as it originated from the UK & the USA. From these two countries, it has spread as a global day for lovers to show emotions of strength between each other.

REAL ESSENCE OF THE VALENTINE’S DAY:

The essence of Valentine’s Day is like the value of taste in a sweet dish or fine wine. Valentine’s Day special cards, special chocolates & special cakes easily define the real essence of the day. A special day in terms of the values of emotions of bonds & strong emotions of trust. It’s a day of its kind & also known as “The Lover’s Day.” It’s a day that gives due importance to showing someone that you care for them & you have expressions of love & compassion for the person.

It will be a global celebration in Canada on 14th Feb 2023 & again; the significance revolves heavily around the ‘Feelings’ that need to be unique & highly expressive. Defines your relationship in the form of romance either you celebrate your Valentine’s Day in the form of a candlelight dinner in the ‘City of Romance,’ i.e. Paris, or you take your girlfriend or wife to Venice. Your emotions of belongingness for the day & for the person matters indeed.

Although Valentine’s Day has no cultural or religious significance that makes it a must to be celebrated worldwide, it still has grown more towards its cultural values rather than social ones. It is yet another day of gathering together & celebrating. However, the beautiful day is more dedicated to feelings of ‘Love & Romance.’

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