‘BRANDS WITH BRILLIANT FACEBOOK MARKETING STRATEGIES’

Dmm Department

MB Enterprises

With the rising digital media platforms that include Instagram, YouTube, LinkedIn, TikTok and the likes with over 2.4 billion users. It’s surprising that Facebook is still the world’s largest social media platform. A huge population spends at least an hour on Facebook daily. These people use Facebook to watch videos and marketing of brands on Facebook, which includes brand marketing that influences the customers in terms of liking. So many users spend so much time on Facebook, mainly due to its appeal, which is tremendous. Then the strategies used on Facebook for the sake of significance related to brand marketing with no other counterpart or competitor. Indeed, it might not necessarily break any news as far as Twitter. However, whenever it does. Facebook provides greater details and a platform for discussion.

In terms of the levels of engagement, the content used on Facebook is far more engaging & more appealing than other digital media platforms. An edge that Facebook enjoys & keeps improving for the sake of better results & far better performances.

However, apart from all these facts, another fact that is of significant value is that 93% of businesses which are old & new, use Facebook actively.

Which surely means how can you make your brand stand out?

Below are some of the famous & some new brands that have used & are using Facebook for their brand marketing. It is also known as Facebook marketing & it has been taken to the next level. Do remember that the strategies used by these companies vary, as not all brands are equal in magnitude.

NIKE:

Nike is, without any doubt, the biggest athletic brand name out there. With the slogan ‘Just Do It,’ the brand Nike doesn’t over-emphasize the need to buy its products, which is evident on Facebook. Still, they are the number one brand with an image that is so powerful compared to other brands in a similar industry.

They have such powerful competitors, including Adidas and Under Armour, which isn’t just going to sit back & relax & allow Nike to enjoy Lion’s portion of the market share. What does Nike have to do extra so they have a unique presence they can enjoy on social media, especially Facebook?

The best part is that its Facebook page of Nike is indeed a balance of new products, science, encouragement & charitable initiatives. Their slogan ‘Just Do It’ is evident in their Facebook marketing & brand image online, which has helped them achieve wonders in terms of the online customer base. The products of Nike are seen as a result of extensive engineering or science experiments which evokes the idea that these items are cutting-edge and high-quality.

NATIONAL GEOGRAPHIC:

The famous media brand National Geographic, which also has a monthly magazine with a similar name, is a trustworthy brand for wildlife & space research with unique pictures from National Geographic, especially & highly trained photographers. In terms of the number of likes, its 46 million, as the numbers are big. It’s a brand that consistently ranks number one amongst the brands on social media in the United States. Thus, with over 2.6 billion social engagements across several platforms.

A particularly dedicated area of National Geographic that highly excels & is a key feature on Facebook is real-time audience engagement. Something which was on full display in their “Safari Live “series. Well, throughout the series, what’s interesting for the viewers, is that the National Geographic scientists, photographers, and other teams broadcast their assignments in real-time using Facebook Live.

This is the usage of Facebook Live for live coverage of Safari, a way of attracting so many customers & people who are amongst the strong influences of National Geographic. The two unique aspects covered by National Geographic to attract Millions of likes are engagement & communication going parallel together. At the same time, they are the best and most effective when it’s a two-way street.

NETFLIX:

With 65 Million likes, Netflix is far more effective than National Geographic. It is a brand used for the sake of viewership of films & T.V. series worldwide. A famous brand with a highly defined picture quality that has influenced many people all over the globe in terms of customer base. It is easily one of the most well-known video streaming services around the globe. At the end of 2019, i.e. three years from today, the streaming powerhouse had over 170 million subscribers and nearly one-third of the subscribers from the U.S.

The brand also has a huge social media presence, with its social media strategy deeply attached to Facebook. Among others, a unique thing that Netflix does well on social media Facebook is creating value. This is done by pulling back the curtain and delivering exclusive content found only on Facebook. A marketing strategy that helps gain more customers for Netflix and, at the end of the day, increases their subscribers.

TASTY:

A relatively new & less popular brand, Tasty is a brand that has 95 Million likes. If you are a regular on Facebook, you can’t just ignore Tasty, owned by BuzzFeed, which produces engaging content videos about making delicious food items quickly.

Its dynamic food videos do a very good and unique job of captivating users. They are appealing & short & are about food that is cooked differently & uniquely. Surprisingly, its liking is on the rise amongst the masses as the idea is very interesting & unique.

Facebook’s auto-play strategy while scrolling through the newsfeed makes these videos evident in front of the users, even without audio.