CHOOSE THE RIGHT IMMIGRATION PATH TO CANADA FOR THE YEAR 2023 - MBE BUSINESS MAGAZINE

EDITOR'S LETTER

Dear Readers,

January is here with the 85th Edition of MBE Business Magazine. Welcome to 2023! From everyone at MBE, we hope that you all had a happy holiday season and a Happy New Year. We hope that whatever New Year’s resolution you strive for, you are able to keep and even exceed as we start the New Year.

With winter upon us, the eternal optimist will say, “We only have three months to go until spring” and the eternal pessimist will say “We have three long months and maybe longer until the snow melts and temperatures become a little more tolerable”. What happens in January in Canada?

January marks the coldest month in Canada (although some will say February). Most of Canada is blanketed in snow, making it the perfect time to enjoy winter activities such as skiing and snowboarding. However, if you're not a fan of the cold weather, don't worry! There are plenty of indoor activities to enjoy as well. Is January a good to month to go to Canada?

The weather is pleasant (although cold) and snow conditions are generally good. Due to weather conditions, there are fewer tourists, making January the least expensive month for winter travel in Canada.

If you are reluctant to grasp below zero temperatures, you will be happy to know that not all of Canada is frosty cool in the winter. You can have the best of both worlds if you visit Vancouver and Victoria in Western Canada. They have moderate temperatures and little snow but if you travel two hours north, you can be on the slopes at the famous Whistler resort with some of the best skiing the country has to offer.

In this issue, you will find contributing articles from many different personalities including the management team of MBE - Mr. Mansoor Naqvi, Mr. Mahmood Naqvi and Mr. Alamdar Hussain You will find this issue just as interesting and informative as before. Our team has worked tirelessly to bring this issue to you on our digital and social media platforms. We have also launched our magazine website as well enabling us to reach the maximum number of people via electronic media.

Your feedback is highly valuable to us. If you have suggestions or comments, feel free to call us at 1-866-667-1377 or email us at info@mbeforyou.com to tell us what you think about this issue. For ad placements and marketing related queries, please email us at digitalmedia@mbeforyou.com

Thank you, Aurora Zabala, Editor In Chief.

MBE Business Magazine is a monthly issue business magazine published by MBE. Inc. Ontario, Canada.

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RESPECTING TALENTED PEOPLE IDENTIFYING THEIR STRENGTHS

SYED MANSOOR NAQVI PRESIDENT MBE

In the business world, if you want to expand your vision for success, it’s really important to respect & acknowledge talented people. The more talented people under your umbrella, the more it will bring you up as ‘Talent Management’ & identification of talent is always a huge plus while you start moving up the ladder. In the corporate & business world, the more we think we are the best, the more we ignore the importance of talent, as Talent Management is significant for people to gain success. In the process of extracting raw talent, it’s the mingling with the talented people that shall enable you to learn more & progress with far more values. The energy that counts as mingling with talent consistently will make you more effective.

The other day I was reading this very important book, ‘Seven Habits of Highly Effective People’ by Stephen Covey. The book interestingly revolves around the most vital & most key importance of talent & how it needs to be identified & nurtured.

IDENTIFICATION OF THE SPARK:

Identifying the spark in a person is most important if you want to utilize his talent in your company or any other way. What is the best thing that you have identified & the thing that can make him an asset which is a key asset for the company? Identify aspects such as how you can modify his talent for your best utilization. For instance, if you have a Mercedes, but the motor mechanic available to work for you is mainly someone who is more experienced with Toyota cars. What can you change to make him your very own mechanic?

Someone who can explore that quality in the Motor mechanic, which can make him your very own. Just like a captain knows well how to utilize a utility cricketer to break a partnership or to stick around as a batsman when needed.

USING & UTILIZING THE TALENT OF OTHERS IS KEY:

If you want to celebrate success as an entrepreneur, believe me, what’s most important is that you must know how to utilize the talent of others. Utilize the talent & identify the big spark in that person for reasons that can make him stand out from the crowd.

If you need to utilize him properly, you should work it out for him. If you need work, you definitely would need him ample amount of liberties. Liberty or leverage shall always help. Most importantly, in terms of managing the levels of loyalty.

The importance & significance of transparency can never be violated, as transparency is something that always needs to be created. Transparency always helps manage the pathways to success for both the employees & the employer.

IT’S A MANAGEMENT FAILURE, NOT ANY INDIVIDUAL’S FAILURE:

The failure to use the talent best to the abilities is a management’s big failure rather than the failure of any individual. Therefore, it’s the management’s role to be flexible according to the talent of the individuals as they know where the person belongs well. ‘Everyone is gifted, but some people never open their packages.’ However, it’s the eye of the entrepreneur or a

business owner to know how to use or utilize a certain person according to the demands of the company & the demands of the management.

Who will be justifying the calibre of an individual? It’s your core responsibility as you are the one running the umbrella & responsible for what people do & how people think in your company.

TALENT IDENTIFICATION IS MOST IMPORTANT FOR RUNNING A BUSINESS:

You are doing a business where you need a lawnmower, i.e. a machine for cutting the grass daily for your premises. You are using the lawnmower every day & you suddenly forget that it needs to be given the scheduled maintenance. You might be undergoing a loss scenario if you keep on ignoring the maintenance needed for your lawnmower. Similarly, for the smooth running of your business, one needs to have an eye that is vital for the raw identification of talent. Here, what’s the priority is first. It would help if you were a giver with your attitude. Give time & resources so that you can adapt talent & hold it.

As a person responsible for absolutely everything, you must set directions for someone exceeding their benchmarks. It’s the set benchmark that the person is exceeding, which means he is going beyond boundaries. You must figure out what needs to be done if they are going beyond boundaries.

As per an old saying, “Man is known by the company he keeps”, stick around with talented people & keep looking how they can be an asset to you. What good you can extract from them, & how well you can use their talent. Talent management is one of the most important aspects for accomplishing goals & vitally to keep performing well in the business world. It expands a person’s vision, and as a businessman, you are gifted with recognizing someone’s good qualities rather than just looking at their weaknesses. Always helps in identifying key strengths.

CANADA IS A LAND OPEN FOR ALL ACCORDING TO THE LATEST MIGRATION POLICIES- 2023

SYED MAHMOOD NAQVI Vice President | MB Enterprises

Canada is a very open land in terms of migrations & the number of people coming to Canada annually. The maximum number of inflow are being taken from countries all over the globe as Canada is a nation which is open to all. This includes people from various walk of life like services sector, engineering field, medical profession, social sciences, research, law, finance, management and IT. The policies are merged accordingly for people who wish to work in Canada in different sectors & fields.

The largest North-American country in terms of Area & the Second-Largest country in the world needs people due

to the lower levels of population density. However, in almost all professional sectors, people are needed in Canada, especially after COVID-19, a pandemic that dented the Canadian economy in almost all sectors specially concerning the job crisis, as the Canadian economy is still in the process of recovery.

Compared to other countries, including Germany, the UK, the USA & Australia, Canada requires the highest population for permanent settlements. Their famous entry programs, including GTS, Federal & PNP or Provincial Nominee Program, and Express Entry programs, are specially

designed for people of almost all ages. The best part regards to the flexibility levels that are highly increased so that the maximum amount of people avail the flexibility in migration policies & the demands of the Govt. of Canada.

WHY ARE THE DEMANDS OF THE CANADIAN GOVT. INCREASING?

The demands of the Govt. of Canada are increasing primarily due to labor shortages as they need to meet the demands rapidly. Applicants from all over the world, including Asia, Europe, and Africa & Latin America are applying in Canada for the sake of

safe & secure land for people coming to study for the sake of work & most importantly for permanent settlements. A land enriched with resources as well as academic resources for the immigrants.

The policy framework demands the applicants to strictly meet the requirements that are very flexible for the sake of people coming to Canada annually. The goal of the policies that are specifically the immigration policies, is to focus on the maximum amount of people who needs to come to Canada. Furthermore, they should be from all over the globe as Canada meets the demands of people worldwide. Apart from meeting the demands, Canada needs people from all over the world to dynamically keep up with their rising challenge of filling the gaps, i.e. the labor shortages. These policies reflect the openness of Canada as an immigration country & the tendency of the Canadian Govt. to be more open & relaxed in terms of the policies. There is no compromise regarding meeting the demands, but the openness is very obvious for inflow coming to Canada in 2023.

world is amazing. Furthermore, it has been very challenging. It shows the level of flexibility that Immigration Refugees and Citizenship Canada (IRCC) and the Govt. of Canada meets, including programs like GTS, Federal & PNP or Provincial Nominee Program.

CANADA GLOBAL TALENT STREAM (GTS):

The Canada Global Talent Stream (GTS) is a program for global talent hunt & talent management in Canada. A country that demands talent from all over the world; as for the Govt. of Canada, people coming to their country must have the desired talent & skills for what they are applying for. The program was initially launched in 2017 due to a partnership between the IRCC and ESDC (Employment & Social Development Canada). IRCC obviously is the pivotal body that is responsible for immigration into Canada.

The GTS helps certain & selected Canadian employers to hire highly-skilled talent from around the world, enabling them to compete on a more international scale. The employ-

expedite the process of hiring foreign nationals via the Global Skills Strategy.

A program that is particularly focused on globalization & hunt for talent from many countries outside Canada. Vitally, Canada every day becomes a hub for the best exploitation of talent due to the rich resources of the Canadian Govt.

Other programs like Federal Nominee Programs (FNP) or Provincial Nominee Programs (PNP) are slightly different as they are more centered towards strictly meeting the demands & shortages that are provincial & Federal. The aim is to entertain people according to where they fit without compromising the standards. Canadian Govt. along with the IRCC, has been strictly focused on standards & goals that should be met for the sake of development that is much focused. The goal of the Govt. is not that they give permanent residency to everyone. However, the best shouldn’t be ignored for the sake of future development strategies & goals.

A GOAL-ORIENTED WORK FORCE TRULY MEANS SUCCESS FOR A COMPANY

A goal-oriented workforce is the true meaning of success for a company. This is irrespective of the size of the company & its location. It's the coordination & teamwork in a workforce that counts for larger success & mutual goals. Suppose the goals of the firm are aligned together for the sake of mutual goals, in that case there will be no obstacles that are higher amid the goals. This is regardless of ability, as the resources & the dynamics in these days are enough for the sake of being goal-oriented.

It's the focus which is increased to a larger extent for the sake of achieving

success & also at a far higher rate. Being goal-oriented not only increases the focus but also is a huge factor in the overall motivation of the company & the levels of commitment associated. It is a huge factor in achieving the business's goals and success. Web accessibility, a factor that increases goal orientation, is essential as it helps your company website to become more efficient in terms of customer navigation. Also, in terms of interaction, perceptions and more.

How it helps in increasing the customer-orientation is amazing to see. The company's vision is now a fresh one & holds the most dynamic element of

being more customer-oriented than before. Thanks to being goal-oriented, the customer is one of a company's goals. As a firm, you tend to think about the many aspects related to being goal-oriented. According to famous American author Napoleon Hill, "Goals are the dreams with a deadline." They are the ones that help you calculate or estimate the amount of hard work you need to put in as a team member.

The Benefits Associated With A Goal-Oriented Behavior:

There are several benefits associated with goal-oriented behavior. These benefits determine the focus, the

SYED ALAMDAR HUSSAIN

Country Head - MB Enterprises

helps when it's needed. Otherwise, you will miss that time or that precious moment in your life.

The next big thing is motivation, which is every worker's power. It surely benefits the workers & the company if the motivation to do better every day is increased at the workplace. Workplace motivation is one of the most acknowledged benefits associated with goal-oriented behavior.

The next on the list is achievement, as naturally, achieving goals results from being goal-oriented. Ultimately, it is something that benefits both the workers & the company. It's a score which counts largely due to the result-oriented nature of being goal-oriented. How it benefits both the workers & the company? The answer to this is simply in multiple ways, as the worker's benefits are enough to sustain their career & career development goals. For the company & the vision, collective goals are achieved.

Key Skills That Support Goal-Oriented Employees To Achieve Success:

Several skills support goal-oriented employees for the sake of achieving success. They are key skills that determine these success factors for the support needed for goal-oriented employees. These include planning, self-awareness, decision-making, Time Management & finally, analysis. Planning is the most critical of the skills needed as support skills for achieving success for goal-oriented employees.

useful ones. In most cases, it determines the usefulness of an employee & their motivation in making key decisions for success. The time management skills that are part & parcel of the support skills to attain success truly mean business for the employees & the company as well. It's time management that is a determining factor while planning a project or a task. Finally, the skills of analysis are what make employees more professional for the sake of goal orientation & reaping the benefits of the change. Also, helps in being the driving force while being a key driver for change.

A Failure In The Process Doesn't Exactly Mean Defeat:

For a goal-oriented workforce, failure doesn't means defeat in any way, as defeat is something which is a harsh word. There are falls and rises while achieving the goals for success, especially in a goal-oriented environment. Your failure shouldn't be taken to your mind, but what's more important is that as a goal-oriented workforce, you need to learn from your failures. In short, failure can be yet another way to achieve success or an alternate way to be part & parcel of the process of success attainment. As a goal-oriented workforce, you just need to set some realistic targets, break them into pieces for convenience, have a plan to achieve them & finally, come up with a backup plan. The involvement in having a backup plan means that you are highly knowledgeable about having a contingency plan for the company's goals.

Human and/or Animal: The Morals, Ethics and Responsibilities of the Highly Intelligent Part One

PREFACE

There are intelligent Humans and is their ingenuity something they have developed or is it an attribute Nature has arbitrarily provided. If Nature granted this favourable ability; was it for the advantage of those fortunate Humans?

“The power of a fresh mind taking a fresh look at a problem is one of the wonders of the world.” (Lee Smolin)

“No one came to be wise who did not know how to revise an opinion.” (Anthony Clifford Grayling)

“We must stop trying to force new facts to conform to obsolete systems.” (Frank S. Capon, 1984)

“Every new opinion, at its starting, is precisely in a minority of one.” (Thomas Carlyle, 1795-1881)

“You are not only responsible for what you say [or do], but also for what you do not say [or not do].” (Martin Luther, 1483-1546)

“Intelligence is an accident of evolution and not necessarily an advantage.” (Isaac Asimov)

“It has [yet] to be proven that intelligence has any survival value.” (Arthur Charles Clarke) “[…] that what is true is what we [Humans] have made true.” (Giambattista Vico, 1668-1744)

“To recognize you could do something to contribute to a better, fairer world does not place you under an obligation to actually do it.” (Julian Baggini)

DAVID RALPH MACKERETH dmackereth@canimac.com

“You have your way. I have my way. As for the right way, the correct way, and the only way, it does not exist.” (Friedrich Wilhelm Nietzsche, 1844-1900)

“Equality is the result of human organization. We are not born equal.” (Hannah Arendt)

“No one can be a great thinker who does not recognize, that as a thinker it is his first duty to follow his intellect to whatever conclusions it may lead.” (John Stuart Mill, 1806-1873) Supporting an obligation for the Highly Intelligent!

“The most thought-provoking thing in our thought-provoking time is that we are still not thinking.” (Martin Heidegger, 1889-1976)

First, we need a definition of whom should be included in this Highly Intelligent (HI) Category. We can use the Mensa qualification of the 98 th percentile or higher on a standardized intelligence test as a foundation. Since there are approximately eight billion Humans, there would be 160 million or so of these brainy folks available to service Humanity and Nature, with each individual country having a comparative two percent of its population included.

The following five questions may assist your efforts determining the source of your extraordinary Human skills, traits and attributes:

1

– Did you ask to be born? Yes / No

2 – Did you request the skills, traits and attributes you were born with? Yes / No

3 – Did you choose your birthdate? Yes / No

4

– Did you stipulate the location of your birth? Yes / No

5 – Did you organize the education/training for your formative years? Yes / No

The argument can be made that absolutely everything that made/makes you a potential Human had/has nothing to do with you – you cannot help being who you are! Your DNA is the result of millions of years of Nature’s efforts, and trillions of mutations (none of your choosing). But HI folks (with remarkable innate capabilities) may be able to adjust their attributes and attitudes through diligent exertion benefiting Humankind and the Biosphere. “He [Human] discovered in himself an ability to choose his own way of life without being tied to any single one like the other animals.” (Immanuel Kant, 1724-1804)

This essay includes my conceivable solutions addressing important issues confronting Humanity and the Biosphere and HIs may wish to make contributions (will be most welcomed), as these are an individual perspective.

Issues considered:

- Eliminate the consequence of Money on the Democratic Process

- New approach to Tax on Corporate Profits to benefit all Stakeholders

- Improvements to Binary Politics

- Climate Change: not just in Human Terms

- Adding NOTA (None of the Above) to Elections

- Paying taxes: an honourable exercise

- Redefining GDP to account for Gross Dominant Position countries

- Human Law Versus Natural Law: possible new language

- Humans evolved within small groups

- Individualism: benefit and/or mistake

- Freewill: Physics and Humans

- Increase Separation to include State, Church and Business

- Status of the Military in a Democracy

- United Nations Security Council: eliminate leading Arms Exporters

- Medical research and Public Health Care

- Role of the Stock Market

- Understanding and Addressing: Too Big to Fail

- More Citizens to participate in the decision-making process

- Do markets self-organize

- Human evolution through Mutual Aid/Cooperation

- Level of Civil-Disobedience required for a Healthy Society

- Revenge: non-Humane attribute

- Language/words matter

- Derivatives: calculus and/or economics

- Do interest rates reflect the Economy or Inequality

- Arms Expenditures: ROI or enhanced Entropy

- Are all Debts Equal

- Transparency and Governments

- Prejudices and Biases of Leaders

- Private and Public Compensation

- What do Humans owe to the Future

- Management of Death

- Improvements to the Binary Legal System

- Decisions on a country going to war

- When and how Religion was invented

- The Benefits of Praying

- Maturity: living in the Digital Age

- Charity/Philanthropy: Scorecard of Society

- Carbon, Digital and Humane Personal Footprint Goals

- Before reading/learning anything - first develop an opinion

- The advantages of the Final Exam on the First Day of the School Year

- Excessive Personal Wealth: is there a benefit to Humanity/Biosphere

- Ownership of Human Intelligence

- Animal, Mammal, HumanLess, Human, Humenvitarian, HumAIn Progression

- Profit: a simpler calculation than Quality

- Minimum wage requirements: consequence of Capitalism

- Addressing the basic needs of citizens in Sanctioned Countries

- One is born a Mammal and can become a Human - Digital Age: Apocryphal Geniuses

- Artists: Creators or Businesspeople

- Professional Athletes: Participants or Businesspeople

- Zero-based budgeting: benefits - Self-control: being Human - Animals and effective populations - Existentialism and Nihilism

- Punishment: Humane Justification

- Progress: A Human Addiction

- Lowest living standard: true measure of a country’s status

Prior to reviewing the thoughts and discussions presented, you may wish to reconsider your answers to the five initial questions. And if you recorded one or more ‘Yes’ responses; you may wish to forgo the rest of this essay.

Assisting further, we can scrutinize Bill Gates, who is obviously an outstanding Human. However, in addition to his five Nos above (my assumption), Malcolm Timothy Gladwell highlights in his 2008 ‘Outliers’ an interesting series of events aiding Bill:

- His Lakeside high school had access to a time-sharing terminal in 1968

- One of the interested parents worked at C-Cubed - C-Cubed needed someone to check code on the weekends

- ISI needed someone to work on its payroll software

- Lived within walking distance of the University of Washington

- The University had free computer time between 3 and 6 AM

- Bill was recommended as a best programmer to TRW

- Lakeside allowed Bill to write this TRW code during spring term

If Bill was born in either 1925 or 1985 instead of 1955, and/or started life out in either the Sudan or Suriname instead of Seattle; Bill’s life would probably have followed a much different scenario!

PART ONE

“You will perhaps wonder that an obscure person who has not the honour to be known to your lordship [you] should presume to address you in this manner.” (George Berkeley, 1685-1753)

Part One will discuss and outline observations and potential resolutions concerned with Democracy, Voting, Cooperation, Smaller Groups, Citizen Participation, Civil-Disobedience, Government Transparency, Electoral Financing, Binary Politics, Leaders, Human Progression and the Separation of State, Church and Business.

“Intelligence is characterized by a natural comprehension of life […] for a conscious being, to exist is to change, to change is to mature, to mature is to go on creating oneself endlessly.” (Henri-Louis Bergson, 1859-1941)

“[…] that according to my ability and judgment I will carry this out [using my Intelligence to benefit Humanity and the Biosphere].” (Hippocrates of Kos, 460-370 BCE)

Human evolution through Mutual Aid/Cooperation “But man can neither be understood nor saved alone.” (Mary Beatrice Midgley)

“I failed to find – although I was eagerly looking for it – that bitter struggle for the means of existence, among animals belonging to the same species, which was considered by most Darwinists (though not always by Darwin himself) as the dominant characteristic of struggle for life, and the main factor of evolution.” (Pyotr Alexeyevich Kropotkin, 1842-1921) There is expert recognition that evolution was greatly enhanced by mutual aid and cooperation. Charles Robert Darwin (1809-1882) identified, “[…] those communities, which included the greatest number of sympathetic members, would flourish against the strong.” A survey of Planet Earth may indicate many Humans are currently apprehensive (with the strong; the wealthy and powerful minority dominating) and could use the assistance of thoughtful and workable alternatives.

“[Civilization] came about only when humans learned to live together collectively, to abide by rules and structures for the common good in which the weak are protected against the strong.” (Frank S. Capon)

Do HIs have an obligation to intervene wherever possible to decrease suffering throughout the Biosphere? No, they are not mandated to do so, as Nature does not provide them with a right and/or wrong decision-making manual. They are free to choose how best to use Nature’s endowment!

In ‘Mutual Aid: A Factor in Evolution’ by Pyotr Alexeyevich Kropotkin (1902) we discover, “In the great struggle for life –for the greatest possible fulness and intensity of life with the least waste of energy – natural selection continually seeks out the ways precisely for avoiding competition as much as possible.”

Humans evolved within Small Groups

Humans need to better understand how Billions of Humans can ‘now’ and ‘in the future’ exist within the Biosphere recognizing many of the Human inherent tools were developed within small groups, over hundreds of thousands of years. “[…] [Ian MacDonald Robin] Dunbar’s number holds that we can only really maintain about 150 [human] connections at once.” (BBC.com)

Massive cities have and are being developed and becoming more condensed – corporations have hundreds of thousands of employees, millions of customers – Facebook has a billion and a half of users – Walmart revenues of $ 560 Billion and Amazon $ 470 billion. Can the diverse motivations of Humans effectively administer large countries and/or corporations? But there’s hope: “Considering our technical instrumentalities of communication and tabulation, it is possible to reintroduce the principle of the town meeting into contemporary mass society.” (Erich Seligmann Fromm)

In 1957, Scientist Fred Hoyle observed, “I fail to see any great difference between the social conventions of our modern civilization and those of primitive barbaric peoples.” Compare a barbaric society to an Apple, Facebook, Microsoft, Amazon, Walmart, Money Driven Elections, the Super Wealthy dominated one!

“The first and most evidently adverse tendency of organization in particular, is that discipline is substituted for thought.” (John Kenneth Galbraith) HIs can substitute thought for discipline!

Aldous Leonard Huxley cautiously assists in 1941: “The quality of moral behavior varies in inverse ratio to the number

of human beings involved. […] Good is a product of the ethical and spiritual artistry of individuals ; it cannot be mass-produced.”

“Small rooms or dwellings set the mind in the right path, large ones cause it to go astray.” (Leonardo di ser Piero da Vinci, 1452-1519)

Animal, Mammal, HumanLess, Human, HumEnvitarian, HumAIn Progression

“That man is the product of causes which had no provision of the end they were achieving; […] are but the outcome of accidental collocations of atoms.” (Bertrand Arthur William Russell, 1872-1970)

“Man’s intellectual, social, and spiritual natures are altogether exceptional among animals in degree, but they arose by organic evolution.” (George Gaylord Simpson) And not by individual composition!

“A member of an animal species inherits, in the form of instincts, the collective experience of that species.” (Vere Gordon Childe, 1892-1957)

“Evolution has managed to unshackle humans from the environment in ways that most animals, at least cannot change.” (Simon Blackburn)

Broadening the definition of what it means to be Human may prove useful. An in-depth personal observation may indicate Human Animals maintain Animal traits, can choose to be a Human and, with effort, even become HumEnvitarian.

Some clarification on terminology used: HumanLess – underdeveloped Human abstract thinking Human – a bipedal primate with abstract capabilities Humenvitarian – progressive behaviour towards Humanity and the Biosphere HumAIn – Artificial Intelligence Human

“It is by now a platitude to say that understanding human thought and action is in large measure understanding what problems and perplexities they strive with.” (Isaiah Berlin) Many HIs are adequately suited to assist Mankind and the Biosphere, if they so wish. “The idea of freedom is authentically. If not exclusively, human. Outside the human universe it is unknown and inconceivable.” (Milovan Djilas) “Men are mistaken in thinking themselves free; their opinion is made up of consciousness of their own actions, and ignorance of the causes by which they are conditioned” (Baruch Spinoza, 1632-1677). Answering the original ‘Questions’ with Five Nos may equate to Humans having no Free Thought/Will capabili-

ties (although superior intelligence may enable specific overriding).

A ‘HumEnvitarian’: “[…] responsibility is much greater than we might have supposed, because it involves all mankind” (Jean-Paul Charles Aymard Sartre). And “If we are to have any quality of life, large numbers of citizens must devote their efforts to such activities as teaching, health care, social work, recreation facilities, museums, restaurants and countless other ‘non-productive’ occupations” (Frank S. Capon, 1984).

“We have created a Star Wars civilization, with Stone Age emotion, medieval institutions, and godlike technology.” (Edward Osborne Wilson), without allowing evolutionary forces the time/opportunity to generate the necessary adaptations to Human intelligence/abilities.

Humans: “[…] the only animal species that in not only animal, the only species that is partly not natural.” (George Kateb) With abstract thinking credentials!

“Humanitarian consists in never sacrificing a human being to a purpose.” (Ludwig Philipp Albert Schweitzer, 1875-1965) Possibly a HumEnvitarian!

“A man’s genius is always, in the beginning of life, as much unknown to himself as to others; and it is only after frequent trials, attended with success, that he dares think himself equal to those undertakings, in which those, who have succeeded, have fixed the admiration of mankind.” (David Hume, 1711-1776)

“A man is like a fraction whose numerator is what he is and whose denominator is what he thinks of himself.” (Lev Nikolayevich Tolstoy, 1828-1910) Try a calculation, and watch out for those zeros and infinities!

“Knowledge acquired and extended for its own sake is the specific quality that makes us human.” (Gilbert Arthur Highet) And it is how Humans use that knowledge in positively enhancing Humanity and the Biosphere that allows one becoming HumEnvitarian.

AMAZONS BROKEN

heaven help me! I couldn’t resist. In a corner of my office now sits a shiny new Amazon Echo smart speaker that I neither needed, nor can I justify. But at half off – a mere $65.00 – it was hard to say no.

Maybe this is why Amazon has sold over 100 million of them. It’s predicated on that classic “razor and blade” business model: sell the razor for cheap, make it up on the blades. Alas, despite huge sales, Amazon is facing two tiny problems with that approach: One, it isn’t working; and two, it’s losing the company billions of dollars.

As has been widely reported, Amazon’s “Worldwide Digital” group, responsible for all those devices who use “Alexa”, the company’s voice

or play your favourite radio station, is facing huge cuts.

In a report from Business Insider, it was revealed that the division is on track to lose a staggering $10 billion this year, and will be the main focus of 10,000 job cuts at the company. One former employee described the Alexa voice products as a “colossal failure of imagination.”

In retrospect, none of this should be surprising – neither the zeal with which Amazon pursued the strategy, nor the fact that a revenue stream hasn’t materialized.

Now, as the future of Amazon’s Alexa line is in doubt, it’s worth asking: What is a smart speaker even supposed to do?

for Alexa likely made sense at the time. Building out a business and figuring out how to monetize it after acquiring a huge user base was the norm for digital businesses for years. Google, Facebook, and others grew their way to billions using just that approach.

For their part, Amazon execs assumed their voice products would eventually translate into voice based shopping. As people grew accustomed to this virtual assistant in their home, asking it questions and using it for basic tasks, it would spur them to ask “Alexa, reorder toilet paper.”

That never happened, for perhaps obvious reasons. For one, if occasionally asking Alexa to “play Dire Straits” results in it telling you what Diet Coke is, one is hardly going

compelling.

Amazon’s other plan – that third party companies such as Domino’s or Uber would have voice based transactions, while Amazon got a cut – simply never materialized , for reasons very similar to why Alexa-based shopping never took off.

Of course, hindsight is 20/20, but one might still ask: Why did an e-commerce company ever delve into smart speakers at all?

The answer is AWS, Amazon’s cloud computing business, which turned out to be Amazon’s most profitable division.

Netflix, for example, doesn’t run all that streaming video off its own hardware; it uses Amazon’s. Instead of only selling its capacity to others, Amazon decided it could also be used to crunch requests for its own products – everything from “Alexa, do I need an umbrella today?” to “Alexa, who was the actor in Mission Impossible?”

It seemed like the perfect synergy… at least, until it became clear there’s no clear revenue stream.

Now Amazon seems faced with a choice: find a way to make Alexa profitable, or cut its losses and move on.

The latter option is unlikely, both for the hit to its brand –imagine millions with now useless Echo devices! And that voice is genuinely helpful. Using voice is not just easy, but also more accessible to many such as seniors.

acknowledge that a razor and blades model only works when people actually want or need blades.

One possibility is to find a service, which is actually useful, attached to Alexa devices – likely related to the smart home – and charge a monthly fee for it to bring in recurring revenue.

There are, however, significant challenges there: whether it is privacy, or the consumer pushback against paying to make things they own work or keep working.

If, however, there is nothing to recoup the loss of selling something at cost, then Amazon needs to do something radical: pitch the Alexa line as a product worth paying for. If a device is actually useful – based on my many Alexa products, they are – then it makes sense to simply charge more for them.

In that sense, Amazon needs to think more like Apple: That company’s Siri-based HomePod line may not have set the world on fire, but like everything Apple sells, it price means Apple still make a healthy margin.

Cuts will help. So, too, will a leaner, more aggressive focus on the devices themselves.

But for Alexa to finally become profitable, the company will have to focus on something very simple: making a product that people want to buy because of what it can do for them… not what it might do for the company that makes it.

JANUARY EVENT CALENDAR 2023

1 JAN SUNDAY

New Year's Day

According to the Gregorian calendar, used in Canada and many other countries, January 1 is the first day of a new year. This date is commonly known as New Year's Day and is a statutory holiday in all Canadian provinces and territories.

2

JAN MONDAY

Day After New Year’s Day

The day after New Year’s Day, which is on January 2 in the Gregorian calendar, is an annual public holiday for many banks and government offices in Quebec, Canada.

6 JAN

FRIDAY

Epiphany

Epiphany is celebrated in Canada on January 6 each year. It remembers the three wise men’s visit to baby Jesus and his baptism, according to events in the Christian Bible. Mummers or naluyuks may visit homes in Newfoundland and Labrador at this time of the year.

7

JAN SATURDAY

Orthodox Christmas Day

Many Orthodox Christians in Canada celebrate Christmas Day on or near January 7 in the Gregorian calendar. This date works to be December 25 in the Julian calendar, which pre-dates the Gregorian calendar. It is a time to celebrate the birth of Jesus Christ, who is believed to be the son of God.

14 JAN

SATURDAY

Orthodox New Year

Many Orthodox Christian Canadians celebrate the New Year on January 1 in the Julian calendar, which pre-dates the more widely used Gregorian calendar. This date falls on or near January 14 in the Gregorian calendar.

ADAPTING TO THE CANADIAN WORK CULTURE AS A NEW COMER

As a fresh comer arriving in Canada for work, you might have some difficulties that can be called adjustment issues. This is important as Canada is a new environment for you if you are arriving outside Canada & more so, alien if you are arriving from outside North America. The work culture is an ‘Egalitarian Culture’ that is mainly practiced all over Canada. In addition, the environment is hard to adapt to for some people, while it can be comparatively easier for others. In most cases, employers are more likely to hire you if you show some alignment with the local work culture. Your alignment is necessary for the Canadian people as they like to mingle and work in teams. However,

once you have started working, indeed, your ability & expertise to adjust and adapt to your company’s organizational culture quickly can actually impact your ability to work well with your team. Apart from this, earning recognition, rewards and career growth.

While working in Canada, obviously a place where the weather stays colder than the countries you might have been arriving from. It doesn’t necessarily mean that you can be cold at work. Your coldness can also be misunderstood as an attitude or anger management issue. Be flexible with your colleagues, and be far more communicative than you might have

been in the work culture you belong to. A key reason behind this is that you might even have to initiate to ‘break the ice. A common terminology & an exercise that people in the corporate world use to know each other far better.

These issues are apart from the importance of Time management & being on time with your projects.

BODY LANGUAGE SPEAKS VOLUMES:

In Canada, body language speaks volumes more than in other work cultures. You must train your body language slowly but gradually to show your intent to learn & work

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together for the company. Your body language must always be optimistic & must always be communicative in good ways. It must demonstrate how you feel about the company & your involvement with the company for mutual growth.

WHY ARE SOFT SKILLS SO CRUCIAL IN THE CANADIAN WORKPLACES?

The importance of soft skills in the Canadian workplace culture, if you are a new comer, shall give you the ultimate edge. These are skills that help you in mingling with people, being communicative & interpersonal skills.

Technical skills related to your career in terms of technological growth are highly acknowledged. Still, the importance of soft skills means that you have the potential to learn together while being communicative. You have demonstrated good command over your communications with your team members and the management. The importance of leadership and decision-making abilities in the Canadian work culture are some handy attributes in the armoury.

Decision-making is seen in the Canadian work culture as something that helps you manage change if you are initiating or starting change. However, even if you are a change mediator, your soft skills and your softness guarantee success in Canada in most circumstances.

SMALL TALK- ‘A VITAL ATTRIBUTE OF THE CANADIAN

Let’s talk small. Are we talking bits & pieces, or what exactly is meant by small talk? It exactly means to be communicative on a far broader & wide scale. It is undoubtedly integral to the Canadian work culture, i.e. both inside and outside the workplace. Make sure that if you are a newcomer in Canada, you allocate some time for small talk. Significantly, while creating your meeting agendas. Don’t just come to the point straight away. However, be more “Small Talkative” or an “ice

Small talk is also a great way to know people you are meeting outside of their professional lives. Also, finding interests, you may have in common. It usually involves talking about a cultural gathering last night, a football match, discussing the weather or any other topic of discussion that might act as a platform for professional talks. Thus, small talk importantly shows the personality of the colleague & the capacity to mingle. Usually, people avoid discussing politics and religion while making small talks or just informal discussions. It also shows your eagerness for the real agenda that

GIVING & TAKING FEEDBACK THE CANADIAN WAY:

Receiving feedback & giving feedback the Canadian way is a different thing that shows the difference in work cultures. In other countries where the management is more direct in giving feedbacks. Relatively & comparatively in Canada it’s a bit different as negative feedback needs to be neutralized first. The aim is not to let down someone & demotivate. An aspect of the Canadian work culture that makes it unique from the rest of the world.

BEST PLACES TO VISIT

IN THE CANADIAN CAPITAL OTTAWA IN 2023

The Canadian capital city in the gorgeous province of Ontario is Ottawa & it is the federal capital & the city that is the hub of the highest international activity in the country. The city is not only home to ambassadors & politicians but is a highly visited one by many tourists who visit the city of Ottawa annually. Holds some historical, attractive, & heritage sites, including the Parliament Hill, Rideau Canal, The Canadian War Museum, the National Gallery of Canada, Notre Dame Basilica, The Canadian Museum of Nature, Canadian Aviation & Space Museum, National War Memorial, The Royal Canadian Mint & many others in the highly diverse & prestigious list of tourism destinations.

The capital of Canada is also a hot destination for the immigration people & those who love to visit Canada for the sake of studies & work. Annually the numbers are growing regarding the people coming to Canada & landing here for the sake of studies & for work purposes as Canada is now a land of dreams & cultural heritage apart from being a hub of many other activities that are taking place. Who can forget in the list of destinations, the Dows lake Pavilion & the Byward Market? The city excels in the number of museums which are mostly war museums & memorial museums. The city has ideal weather for the people, i.e. the tourists that come to Ottawa in the summers. In the winters, the cold weather has also reduced to a huge

extent, mainly due to the increasing number of climate change activities. Here are some of the most visited & famous tourist destinations in Ottawa city.

1. The Parliament Hill: Parliament Hill is the top destination in Ottawa's list of places considered the most favorite in 2023. It is the grand Parliament building that also houses the Canadian Govt. It's a very

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capturing & lavish-looking ‘Political Masterpiece,' as the building holds the most significant Canadian Political significance. The building was built between 1859 & 1927 & features three imposing edifices, i.e. East block, West Block & the Centre Block. The architectural style is very iconic & it's medieval Gothic-style architecture. Hence, the unrivalled 360-degree vistas of the city from the observation deck of the Peace Tower are a must-see for a captivating experience.

Free tours are offered to the visitors & these are tours arranged at different times & are subject to the month of your visit.

2. Rideau Canal:

Rideau Canal is a world-famous UNESCO World Heritage Site. UNESCO, or United Nations Educational Scientific & Cultural Organization, is a body responsible for promoting World Peace & Security through international cooperation in the field of education, arts, Science & culture. The Canal is a 200-km long Canal & that connects Ottawa & Kingston. The construction was completed between the years 1826 to 1832 & is one of the best places for people to visit in winter when the water is freezing & transforms fully into snow. The Canal is a hot visiting spot for tourists indulging in skating rink activities. Tourists planning to visit Ottawa must visit in winter & should be part of the adventure for a highly magical experience.

3.

The Canadian War Museum:

Canadian War Museum is a war museum in Ottawa & it's not a place to visit just on Remembrance Day. However, also by tourists are always interested in knowing the War history of Canada. A history that is not the same as the United States or the United Kingdom. However, some significance still relates to the history associated with World War I.

The historical museum houses residues and the leftovers from Canada's several epic military undertakings & vast collections of weapons & vehicles used in both Wars, i.e.

World War I & World War II. For example, in the War Museum, an iconic crowd puller highly historic in terms of its values is a bulletproof vehicle of Adolf Hitler. We are talking about Hitler's bulletproof Mercedes-Benz limo, heavily modified with extensive armour plating.

If you plan to visit soon, it is ok to visit as it has enough fun with knowledge & an iconic experience.

4. The National Gallery of Canada:

It's the National Gallery of Canada, the most famous art Gallery, an award-winning masterpiece. Throughout the year, tourists come to Ottawa & almost 100% visit the National Gallery of Canada religiously. The national gallery is the one that exhibits some of the world's largest Canadian collections from the 18th Century. It explores some of the finest works of legendary artists that date from the 15th & 17th Centuries.

It is an incredible wooden chapel & is almost a Century old. Hence, after exploring the gallery, people enjoy having a good lunch at Café la Entrée or dining at Cafeteria des Beaux-Arts, located within the gallery premises. A huge number of artists visit the National Gallery of Canada every year.

5. Canada Aviation & Space Museum:

It's the Canada Aviation & Space museum which is a massive highlight in Ottawa, the Capital City & is a huge symbol of Canada's national & strategic pride. The museum is home to more than 130 military & civilian aircraft. Furthermore, the museum will take you on a journey through Canada's aviation & space history. It's a history that is highly respected globally & is one of the most respected & loved tourist places to visit in Ottawa. The famous highlights include the very popular Avro Arrow & the Lancaster bomber from World War II.

Best Relationship Marketing Strategies for a Business Growth?

Relationship marketing is a very technical part of marketing & it has its dependencies on how to create relationships that are important for business growth. An RM or relationship marketing strategy is a mix for the sake of making strong relationships with the customers & usually, it involves methods for improving the customer experiences. The strategy involves different aspects: attracting, connecting, courting, relationship and marriage. The attract part, i.e. the attraction between the two, is the initial stage & takes place when the brand and the customers first engage. As they say,

the first impression is the last impression when it comes to attracting, i.e. the initial stage in relationship marketing. Secondly, it’s the connect stage, as it is up to the brand to pique the customer’s interest. Thirdly, it is courting, and you have got their interest, now turn them into a relationship. Make a start by asking for the name and the e-mail address. A key stage in relationship marketing. Fourth, it’s the relationship part, as your nurturing campaign worked well. Thus, you need to nurture the relationship and change or transform that into the next level. Ironically, as the customer is your new

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beau, don’t let them go. Lastly, it’s the marriage; you have treated the customer so well that they have accepted your proposal. It’s a big congrats as now you have a lifetime customer.

Relationship marketing is about maintaining that relationship with the customer and making it more sustainable with good campaigns and branding. The various strategies in relationship marketing then become a key for the company for good customer retention.

How Do Various Brands Use Relationship Marketing?

Initially, we shall discuss the coffee brand Starbucks, a global coffee brand that changed the way the world consumes coffee. Starbucks now uses digital marketing, i.e. social media, to make good connections with loyal customers. This is done using their social channels and apps to send special offers to their followers and build anticipation for product launches. These are campaigns that are relationship marketing campaigns that bring back loyal customers. Other includes quick and short videos of customers drinking Starbucks coffee and sharing them on Instagram. How it increases the weight amongst loyal customers is indeed a vital aspect to know.

The next one is the very popular Swedish furniture brand IKEA. The brand which is getting popular every day, i.e. IKEA, uses customer feedback as the means to drive the direction of its branding. IKEA is also a world-famous brand that offers perks to its customers to bring them back & create a relationship of loyalty, trust & respect. Examples include the babysitting services and their popular Swedish meatballs. As they say, let it be the Director’s cut. Some of the most effective relationship marketing strategies are as follows;

Listening To Customer Feedback:

Listening to customer feedback is the strategy most companies adopt for their relationship marketing campaigns. Companies value customer feedback as they perceive that customers make the right decision for them in terms of valuable feedback. Companies also take advantage of this by soliciting customer feedback and asking them about their requests, ideas and challenges. Importantly, the customers can be accommodated in much better and improved ways.

Investing In Technologies That Help With The CRM:

A vital strategy in relationship marketing is investing in technologies that help with CRM or customer relationship management. CRM software can help build these relationships, i.e. managing the customers, personalized messages,

and maintaining regular communication and touchpoints. A vital CRM tool is ERP or Enterprise resource planning, which streamlines operations and eliminates departmental silos.

Building an Excellent Customer Service Team:

Building an excellent customer service team always helps in relationship marketing & creating good standards that are proved worthwhile at the end. A factor that can make or break a customer’s experience with a brand is its customer service. Also, it can be worthwhile for companies to create a Q&A template based on the demands of different customers. A Q&A template definitely will help you realize the needs & demands of the customers and what are they looking for in a relationship.

Reward Customer Loyalty:

The relationship marketing is all about rewards and perks, and it’s important to reward the customer loyalty while saluting the customer. A loyalty program or a system that is built in the company that rewards automatically a customer when they use your services & products is the best part of loyalty management & customer retention. It basically sums up how you make your customers feel special by rewarding them & urging them or motivating them to use the products and services time and again. As a company you can also reward customers for referring the leads that can convert into paying customers.

Relationship marketing & relationship marketing strategies also depends on the size of the company & how far they can invest for rapid results. Once you are into a loop than you can experiment with the minds of different customers and establish a unique pattern for your company.

IMPORTANCE OF TAKING A VACATION IN TODAY’S BUSY WORK ENVIORNMENTS

Taking a vacation is essential these days, especially for working with relaxing in modern work environments. All year long, hectic work schedules are given the most important while working nine while five constantly in modern work environments. It’s the demanding culture of the work environment and the needs of the modern workforce that must be perfectly suitable to take the competition.

The reliance is largely on perfect medical & mental conditions that the

employees have to maintain to meet the increasing demands in the corporate environment. A corporate work culture includes challenges that are not only hard to maintain & cope with and take the necessary breaks. The employ well-being is a huge priority for organizations of all sizes & irrespective of the type of industry. The expectations from the employees get comparatively difficult to meet obviously when they suffer mentally or physically & well-being is a critical element of company culture. It can be difficult in most cases to figure out what exactly an employer is looking

for the employees. Although a commonly perceived solution, the answer isn’t just a monetary reward.

Therefore, a simple solution is giving time off to the employees in the form of paid vacations. Vacation time can even be wrongly seen as a detractor from work. Hence, it is seen as a detractor that can shift employee focus elsewhere.

Some of the benefits of employee vacations are mentioned below that are good for an employee to sustain in a company;

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Improves The Physical & Mental Well-Being:

One of the most vital benefits of taking a vacation is that it improves the physical & mental well-being of employees working in a company. It also improves their image as their mood swings are minimized & the employees feel much better in terms of relaxation. The time spent by the workers away from work, even while working bits & pieces from home. Allows the employees to relax apart from a recovery period for the employees. Also, improves the workability of the employees to the extent of improving it for the long term.

The biggest advantage you shall attain as an employer is that you will surely have harder working & dedicated employees. When they feel good physically & mentally.

Increases Employee Retention:

As far as employee retention is concerned, it automatically increases employee retention to a far greater extent. Employee retention is largely improved with improved well-being, better performance & and increased motivation. Thus, you can even create loyalty amongst the employees.

Regularly offering vacations to the employees lets them know

stress of the COVID-19 pandemic. This has been evident with research that the time spent away from work reduces the strain & can even reduce the existing burnout levels. The research has also shown that it has also been a cause of reducing overall absenteeism. By the word ‘Absenteeism,’ we mean the rate of getting absent from work due to illness or other issues.

It Is A Result Of A Motivated Workforce:

Spending time on vacations which is not only a mental requirement but a physical requirement as well as a result of motivated work force. A work force at the work that is ready to take all the challenges of work with perfection. It improves the positive vibes & not only the positive vibes as well as the motivational vibes. It’s indeed a start of a culture of change where change is initiated for the sake of motivation & positivity at the workplace. It ironically engineers success within the minds of the employees. Thus while bringing them close to connectivity for a far more positive outlook. It helps manage the employees’ bank themselves more in the corporate culture & the employers can utilize their human resources with more affection. Thus, in simple words, the relationships of employees with employer are improved instantly for the sake of better & revolutionary change.

IT’S TIME TO TAKE IMMEDIATE CLIMATE ACTION RATHER THAN GIVING UP HOPE

It’s the best time to take immediate climate action rather than giving up hope as the COP27, i.e. The UN Climate Change Conference, finished on 20th November 2022’. This is the Sharm El-Sheikh, Egypt conference, from 6th November 2022 to 20th November 2022. Hence, this is the next one after COP26 Conference in Glasgow, Scotland and an event organized in alliance with Italy. Climate change is the conference's agenda, which has been occurring annually since the first UN Climate agreement in 1992. This week, the scientific community has made clear that not enough is being done to limit global warming to the crucial 1.5 Degree Celsius threshold. However, it’s about time to take action now, and if not now, when is the best time is a question on the global platform.

The environmentalist & activist from

Sweden, Greta Thunberg, is the one who is the youngest to have made demonstrations against climate change in front of the Swedish parliament in Stockholm. Thus, something that has created more in-depth awareness amongst children worldwide who want to give a message? A message that very clearly says, “Please Don’t Mess with My Future.”

Change is the need of the hour & a need that is arising due to the many global & environmental concerns. There are enough reasons for people not to give up but take immediate climate action. Here are some of the reasons mentioned below;

The Use Of Electric Vehicles Is On The Rise:

The usage of Electric Vehicles, and EVs is now more on the rise than ever.

It’s not only Canada but also Scandinavia, i.e. the Nordic region, where the electric vehicles are on the rise, especially in Norway and Sweden. This use of electric vehicles is powered by low-carbon electricity hence, as they are reducing the greenhouse gas emissions from land-based support.

The IPCC highlights that sustainable biofuel can offer additional mitigation benefits in land-based transport. This is in short and the medium term. A huge way to invest in the future is in terms of environmental security which highly benefits land-based transport.

There Is Still A Possibility To Change Industrial Emissions: According to experts, net-zero carbon emissions from the industrial sector, while challenging on an industrial scale, are still a possibility.

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Thus, reducing the industry emissions will further promote all mitigation options, including demand management and energy & materials efficiency. Also included prominently in the list are the circular material flows and abatement technologies. Finally, the transformational changes in the production processes.

To make rapid progress toward net-zero industrial emissions. Industries can easily take advantage of the new production processes using renewable energies. Also includes green hydrogen, biofuels and controlling carbon management. The latter is a necessary step towards net-zero industrial emissions.

People Awareness Is Increasing As More People Are Engaged:

The increase in the number of people in the climate change movement is now far more than before, let’s say, five years ago. People engagement was evident last year in Glasgow during the Conference COP26, where a crowd of thousands gathered on the roads for demonstrations.

The authors from the IPCC recognize very well in their assessments that there are many people who are motivated, committed and involved for the sake of mutual efforts for the sake of engaging in climate action. Ironically, the level of awareness is sufficient, thanks to social media & awareness campaigns. This is apart from the number of environmental conferences taking place every year all over the world. Environmental protection is now a concern that is most people’s concern about, while a huge number of them are proactively taking part in practical measures and activities.

An assessment report regards to feasibility clearly shows that public acceptability is higher when the costs and the benefits are distributed in fairways. Also, when fair and transparent decision procedures have been followed.

CO2 Removal Is An Essential To Reach The Goals: The assessment report also shows that getting to the targets of net-zero greenhouse emissions requires not only emission reductions. Furthermore, also involves an option called CDR or Carbon-di-oxide removal. The process involves removing carbon dioxide from the atmosphere while storing it on the land, in the ground or in the Ocean, as explains the author Masahiro Sugiyama.

Apart from this & in addition to the deep, rapid and sustained emission reductions. The CO2 reductions or removal can also fulfill three variable and complimentary roles. These are both at the international, i.e. global or national, i.e. country level. These include lowering the net CO2 or net greenhouse emissions in the near term. Achieving the net negative CO2 or Greenhouse gas emissions in the long term. That is if deployed at all levels exceeding the annual residual emissions. Finally, counterbalancing ‘hard-to-abate’ residual emissions.

All these efforts mean it’s no point to give up hope, as it’s the best time to take immediate climate action. Actions speak louder than words, and it’s better to be more proactive at all levels rather than being reactive & waiting for things to happen.

JOB SECURITY & ITS BENEFITS FOR THE EMPLOYEES & THE EMPLOYERS

Job security is a reliable entity with several benefits for the employees and some vital ones for the employers. Assuming things are normal, i.e. under normal circumstances, the elements related to job security make an employee work with satisfaction rather than working for satisfaction & satisfactory results. Primarily, results matter for the employees, while for the employer, it’s the reliability factor. Job security has a huge relationship with job satisfaction as it guarantees job satisfaction to higher numbers. For instance, the higher numbers of job satisfaction in the ranking zone from 1-10 mean higher job security levels. Thus, the relationship is related in correlation, i.e. direct proportional relationship & vice versa.

Employees reap the benefits of job security after some years of working with the same company rather than switching companies after a year, maybe less than a year, or more than six months. This means the more time you give the company, the more you will feel satisfaction levels. We are talking about ideal circumstances or, to be exact, in most circumstances. For instance, if you are making an application for a job switch, your potential employer would love to see how much time you spent with your existing employer. They would consider at least 3-4 years to be a decent time, and for more than 4-5 years, they might also give you some bonus points in an interview. However, working in a company for less than a year or three to six months might not be that appreciated regarding the

employer’s satisfaction levels. Thus, your ID to success is leaving or switching your job while in a good relationship with your existing employer.

Most Vital Boundaries to Identify Over Job Security:

Some most important boundaries need to be identified regarding job security. Both of them, i.e. the employees and the employers alike, need to realize at the same time when pursuing job security becomes toxic. Employers must realize that the employees might get into mental stress because of too much work or work overload. They might also experience burnout and depression that leads to low job productivity.

For the sake of job security at both

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ends, it’s important that the employers and employees realize the right balance between work and overwork. Avoid all sorts of mental pressures, stress and burnout.

Also, the employees seeking or looking for job security are desperate. They shouldn’t sacrifice their sense of purpose and other vital things that yield toxic working standards, obviously, which means being a work freak, working late nights and taking work pressures very seriously.

What do You need To Do If You Are Living Without Job Security?

Living without job security is like you are on the roads while driving with failed breaks. You won’t be able to stop your car & this is a hazard as most chances say that you might end up in an accident. Ironically, no one likes to live with job insecurity as this might also lead to mental health & stress. Some things you need to do or actions you need to take are mentioned below in the order of priorities.

Priority #1:

Make your mental well-being a key priority. It would help if you were stable to find a new job. A new job doesn’t mean another job without job security. However, a secure job will make you more mentally secure.

Priortiy#2:

You need to invest some time and work with a coach very seriously, as you need to identify the key strengths in a different role. Otherwise, a psychologist in your company

needs to make you and your thoughts more optimistic for the best results.

Priority#3:

You must seek new and innovative ways to manage your finances dynamically. You might get caught unaware, leading to something like failure. Be cautious and be aware always.

Priority#4:

Keep a circle of the most positive people who are the ones who encourage you not to give up on your search.

Update Yourself Concerning Your Career Trends:

Know more about yourself and your career, as your career trends need to be updated. This shows that you have got respect for your career as it’s your job that pays you, pays off your bills, your rent and all sort of your expenses if it’s your only way of earning money.

How you need to update yourself in terms of skill development, also known as upskilling, is what you need to do. It’s just like playing a game of football if you are not trying hard to make a goal. Obviously, you might end up on the other side of the celebrations, i.e. concede a goal. With priority, don’t waste your time to score one so that you feel secure. You just need to improve your retention as an employee as employees that are out of touch with regards to their upskilling or career development. Obviously, these are the ones who are likely to be replaced.

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Google’s Pixels Deserve A Look

The history of capitalism is littered with products that were great, but still failed. The video format Betamax is one such famous flop: technically better than VHS, but usurped due to its lack of customer friendliness and marketing.

And for a while, it seemed like Google’s Pixel smartphone line was doomed to a similar fate: overlooked, underfunded and despite some

month, it seems Google might, after many years, be taking the Pixel brand seriously again – and based on Google’s own optimism, there may well be reason for consumers to as well.

At an event, held last month, Google announced a new Pixel 7 and Pixel 7 Pro with the expected improvements in performance camera quality. There is now finally a Pixel Watch, which

What’s more, the Pixels are aggressively priced at $799 for the Pixel 7 and $1179 for the Pixel 7 Pro. While certainly not cheap, those numbers significantly undercut phones with similar specs from Apple or Samsung.

So for $800, you can buy a phone with a screen and camera nearly as good as the best high end phones, which cost almost twice as much.

It’s an aggressive move from Google, and one expected to have an effect. Nikkei reports that the company doubled orders to eight million units. Keep in mind that Apple sells 10 times that amount a year; but given that some past models have sold 200,000 units in a quarter, it’s a sign of optimism nonetheless.

It represents a change in approach by Google – that is, it feels more purposeful, thoughtful and targeted.

For the unfamiliar: Google’s Pixel phone was first released in 2013 and was always meant to be a sort of halo product from the maker of Android, the world’s most popular smartphone operating system. The idea was that rather than a slew of different varieties of Android from Samsung, HTC, OnePlus and others, a Pixel phone would give pure Android

cameras match or exceed the best from Samsung and Apple.

Where it did not succeed, however, was in sales or in moving the market much. What Google wanted with Pixel was akin to what Microsoft did and is still doing with the Surface line: produce the best example of what an operating system could do to both create a new hardware revenue stream for the parent company, but also encourage partner companies to up their game.

Unlike Microsoft’s slow success with Surface, however, Pixel sales were always paltry, and things were made worse by the fact that early models were plagued by bugs.

But the more recent Pixel 6 models were well reviewed and sold slightly better. The camera is as great as everyone says and, unlike the Android of yesteryear, the software is clean and fast.

The new Pixel 7 and Pixel 7 Pro look to follow on that success. There is also a Pixel Watch that seems likely to finally give Android users an equivalent device to the Apple Watch. Early looks are cautiously optimistic.

The company also showcased a Pixel Tablet that will launch in 2023. While it will function as a normal iPad-like tablet, the device will also be able to be docked on a base that will both charge the device and turn into a smart speaker.

It’s clever: Rather than trying to compete with Apple and make a strict iPad competitor – and likely failing in the

any smart home tech from any Pixel device – it adds another potentially alluring feature.

It’s the kind of thing Google needs to do. The lucrative higher end of the tech market is dominated by Apple because the products work well, and work well together.

It is unlikely Google will ever really compete at that level, and indeed that may not be its aim. Instead, it may simply be willing to produce a compelling product lineup that produces a comparatively small but growing amount of revenue, and encourages its Android partners to do the same.

It’s a long climb. But with the most recent announcements, what once seemed implausible – that Google could turn the Pixel line into something worth taking seriously – now seems a little more possible.

NEW YEAR’S DAY IN CANADA

& ITS SIGNIFICANCE AS A HOLIDAY IN CANADA

1st JAN 2023

The New Year’s Day, i.e. 1st Jan, is a holiday in Canada & is the same on 1st Jan 2023. It’s the start of the New Year, & a day just after New Year’s Eve, i.e. 31st Dec. The significance of a holiday is for the workers and in Canada, like in the UK, USA, Australia & New Zealand & some other countries, they are paid either double time or time & a half. The day holds significance for the people in Canada regarding their objectives which are new goals & being confident regarding what they need to accomplish in the rest of the New Year. Just after the fireworks end, i.e. as they start at midnight, people mostly get involved in activities that demand future planning for the year & how they shall

distribute their time monthly to achieve their most important & most vital objectives.

The passing year & the upcoming one holds differences in terms of what they have achieved, i.e. the milestones & what milestones will be their future milestones. Either you are a ruler of a country, a horseman, a police officer, a banker or a professional who works in a management position in a multinational company. Everyone has an objective that is necessary to achieve to play an innings of success in the year that comes with all the challenges standing tall in the form of massive challenges of the New Year. 1st Jan, the first day of the year in

both the Julian and Gregorian calendars, is an important day for Canadians as it is for the many people of different nationalities all across the globe.

The World Is In 2023:

The world is in 2023 & for most people, 1st Jan is practically their start time in 2023. It’s the tick-tock, i.e. the big clock which is moving fast towards 2024 with 364 days left practically. On the other hand, individuals & companies mustn’t forget that their implementation of goals is more important than what they have planned for the future. The future holds for success if designed that way, while implementing the targets is key at every step. More

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globalization goals, & more mergers & acquisitions are taking place globally. However, to be more practical, the transformation should be more practical than it would have been from 2021 to 2022.

The challenges of 2023 are far more in terms of magnitude & need to be broken down for the sake of achieving success for good reasons.

The Environmental Goals in 2023: Canada’s environmental goals in 2023 are more for the sake of efforts regarding climate change & making people more aware of the hazards of the same. It’s the dangerous greenhouse gases that have many dangers associated & the impacts of which need to be a point of vital awareness for the common people. That is the common Canadian man who is worried about environmental hazards & challenges. Apart from this, the motive of electric vehicle manufacturing firms shall be to sell more electric vehicle locomotives so that the environmental impacts are encountered on a larger & more defined scale.

Bringing Change into Action:

Bringing the Change into action is as important as moving towards the Change. 2023 is at least two years after the COVID-19 pandemic, which has impacted the economies & the vision of many nations for at least 2.5 years. It’s important to realize the impacts of something similar taking place again & how practically to fight with such a scenario at full strength. Part & parcel of the objectives of 2023 should be to make

relevant contingency plans that shall be improving things for future better options.

Canada’s Relations with Other Countries:

On a more global format, Canada must make more alliances that are termed global alliances. The relations that are termed international relations need to be improved not only on a continental or regional basis but also outside the continent of North America. Whether it is sports, its environment, its global trade or other economic alliances. Canada needs to be far more sustainable so that it shall be able to attain its New Year objectives with a statement. Thus, a statement that says, ‘Change we Need’. In his inaugural speech, Barack Obama, the 44th US President, clearly mentioned the importance of Change. Significantly, he used the famous phrase in his speech, ‘Change we need.

Other relations that need to be improved are with the United States of America, a country in North America that shares its border with Canada. Thus, being the largest border according to the covered area.

2023 can even be termed a year of Change in many areas, including immigration. Obviously, to help Canada sustain the prestigious list of the top countries of the world in terms of Total GDP & other economical calculations.

* N ew a cco un t s o n l y Vali d a t p a r t i cip a t in g E s s o l oc a t i o ns Re ba te s ea r n e d w ill b e cre di t e d dire c t l y to y o ur a cco un t (s) E li g ib l e o n y fo r m e m b e r s of * * E ss o an d E ss o E x t r a are re g is te re d t r a d e - ma r k s of I mp e r ia l O il L im i te d I mp e r ia l O il l i ce n s e e S p ee dp as s is a re g is t e re d t r a d e ma r k of E x xo n M o b il C o r p o r a t i o n, o r o n e of i t s sub si dia r i e s A e ro p lan is a re gis te re d t r a d e mar k of A im ia C a na da I n c O f f e r v al i d a t p a r t i cip a t in g E s s o s t a t o n s S p ee dp as s ke y t a g s re ce i v e d n C a na da are o n l y

ONTARIO & SASKATCHEWAN ADD

400,000 NEW JOBS, AS THE VACANCIES REMAINS HIGH

The latest report concerning Immigration Canada has confirmed an addition of approximately 400,000 jobs as the vacancies in both provinces remains high. This latest development is for the sake of people so that they invest in their future in the two provinces.

The job vacancy rate, i.e. the total number of vacancies or vacant positions in proportion to the demand for labour, is increased to a huge 5.7%. This increase for the two provinces is being termed the most annual increase in any province of Canada. This is due to the indication of a continued need to fill the positions amid employee shortages. The employee

shortages in the two provinces are found in various sectors, as identified by the concerned parties.

The Identified Sectors For Sake Of Job Vacancies: According to the statistics in Canada, there are various sectors with job vacancies. However, only some are the ones that continue to have job vacancies due to the procedures in play. The health care & social assistance sector saw approximately 160,000 vacant positions in September. This is year-over-year that saw an increase of at least 25% in job vacancies, likely tied to the continued high demand for professionals in this sector. Also, including doctors, nurses,

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physicians & surgeons etc., in the wake of the COVID-19 pandemic.

The other one is the accommodation & food services sector. It's a sector that is in continuous search for labour. The accommodation & food services sector saw at least 150,000 positions found vacant in September, i.e. an increase of 11% from August. A massive reason for a high increase is the seasonal effects, as the normalization efforts to Pre-Pandemic protocols are yet another cause of the growth in hiring. There are encouraging signs for the future in this sector as it has remained at a high throughout the year.

Now comes the Retail Trade, where the demand for people increased automatically after the pandemic. However, the retail trade saw a very slight increase in job vacancies, i.e. approximately 118,000 vacant positions in September. The job vacancy rate of 5.5 %, i.e. close to 6%, is an indication which is ironic that this is the sector where there is a continued need for workers.

The last one is the Manufacturing sector & this is the only one which has seen a decline from almost 92K to 77K in a month from August to September.

Canada Faces A Record Number Of Job Vacancies:

The answer to this record number of job vacancies is immigration. It's immigration that continues to be at the forefront of grappling with the labour shortages in the country.

It's the Canadian Govt. along with the IRCC, i.e. Immigration Refugees & Citizenship Canada, which continues to play its role effectively. That is, for the sake of solving the labour shortages issues strategically. The IRCC continues to measure to solve these labour issues and demand for work as many old Canadian Citizens are fast getting into their retirement options. Further, the Canadian Govt. is improvising the laws to confront labour shortages with the immigration of skilled foreign workers. The government's efforts are also evident in an expansion of economic immigration pathways like Express Entry & the PNP program, also known as the Provincial Nominee Program. The Govt. also introduced an aggressive immigration plan to welcome close to 500,000 newcomers to Canada on an annual basis.

Key Note on Payroll Increases:

The payroll employment figures increased naturally by 0.5% in September & the largest gains were seen in Alberta, British Columbia & Quebec provinces. The following are the sectors that saw the biggest uptick in employment. These are Health & Social Assistance, Accommodation & Food Services &

Retail Trade. These are seen as some positive signs in these three sectors in Canada. All these three sectors have also experienced, in the month of August, an increase in job vacancies, i.e. hiring activities, increases in payroll employees, i.e. the people hired and finally, an increase in the overall value of goods and services produced.

All these are highly positive signs as the country Canada moves forward from the effects of the COVID-19 pandemic towards the pre-pandemic levels of economic output.

The IRCC & the Canadian Govt. are making efforts together to cope effectively with the demands. These are the rising demands of the Canadian Govt. which are also termed labour demands. Hence, both share a relationship which is highly connected with the demand for labour after making an analysis of labour shortages & the economic conditions, also known as economic turmoil. However, in case a country or a Province is facing one, especially due to certain circumstances. Canada has faced a record number of job vacancies in almost all sectors including Professional Scientific & Technical Services.

OPTIMISTS HAS A LONGER LIFE EXPECTANCY THAN THE PESSIMISTS

A study claims that optimists tend to live longer than pessimists. This is according to research on the thinking & paradigm of optimists people compared to pessimists' people. Amazingly, the power of optimism or positive thinking directly relates to an increase in the life expectancy ratio, which can increase to surprisingly higher levels.

It's the benefits of positive thinking that people enjoy in the form of a happily lived long life. It has a lot to do with fitness, health & well-being. However, apart from the vital factor of well-being. Positive thinking is something that is alone a huge factor that helps people to live more. It's not necessarily that they are amazingly placed concerning the well-being factor. However, still, their thinking is enough to help them live a life longer than the average life expectancy.

A new study adds to a body of research linking optimism with better health outcomes. A pessimist approach & thinking also is not suitable for fighting a disease or a life-taking health problem. This is according to a 2019 study that readily & most convincingly claims that the most optimistic men & women lived 12 % to 16% compared to the least optimistic people. This is even after controlling for confounding factors such as chronic disease, educational attainment, and health behaviors like exercise, diet & a very high usage of alcohol.

The Negative Impacts of Pessimist Thinking:

The negative impacts that are associated with pessimism or pessimist thinking involve taking too much stress and negative states of mind. These mental states weaken the neuroendocrine and immune responses of the body. This adds to causing vulnerability to disease or weaker recovery from diseases as the body cannot mount a strong response to stress & disease. As age grows, the person must think optimistically to fight the diseases & to be more vulnerable to fight diseases mentally. Something that relates to neural science is known as neurology.

Longevity is a complex & complicated field of study & it has a lot to do with people's thinking. That is, how they think, & regard their approach, i.e. positive or negative thinking. Life expectancy is a calculation that varies from one place to another and from one continent to another continent. Life expectancy in the UK for the male gender is found on the higher side, compared to male life expectancy in the Sub-continent (Asia). Longevity can increase according to the level of thinking but also depends on the country. In a country where L/E is low, thus, even positive thinking & optimistic approach toward life can increase L/E levels to certain limitations. It can't increase the Life Expectancy to that of the male gender in the United Kingdom.

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According to various studies on the relationship of positive thinking with life expectancy & longevity. What's true is that according to the experts, pessimism can weaken the immune system & diminish the overall strength of the body.

Optimistic Thinking Secures You More Mentally:

Optimistic thinking is a far more approved mental security than negative thinking & pessimism. It's the famous Chinese proverb of a glass half-filled & half empty. You are fighting the challenges of life like a tiger & on top of that, staying positive always. It generates positive mental vibes and helps you live a better life, far better than your more pessimistic counterparts. From the point-of-view of health, it's a whole way of living life entirely as it's the only way of thinking that helps fight diseases & illnesses. This is in addition to the mental illnesses that only a positive thinking approach can resolve as part of a vital mental issue.

According to a different study conducted on a sample of over 235 men over the age of 22 years. That is from young age towards middle-aged. It reported that the study participants who had a far more optimistic attitude had much higher levels of emotional well-being. Also, their ability to stress handling is more composed, and they experience stress very differently than those who are more pessimistic.

Optimists Are More Into Fitness For Well-Being Than Pessimists:

It's the positive approach of the positive thinking people, i.e. optimists who are more into fitness for healthy life & well-being as compared to the pessimistic. They are the ones who know well how to make good use of their age & good health & cash the most for handling a struggling age, i.e. old age. Obviously, their levels of motivation come from thinking positively about life in order to fight their diseases, their health issues & obesity levels if they have weight issues.

Optimism or being optimistic in goals is not only necessary for longevity or having a long & prosperous life. It is something that improves the paradigm which needs to be more positive. It makes people think in different dimensions to achieve success as optimism is a critical aspect in career development when you are really down & out. It helps you revise your plans for better options & goals.

Reasons Why Self-checkout Is Beneficial In The Retail Environment

The retail industry these days revolves heavily around the most innovative concept of self-checkouts. A modern phenomenon or a concept that has given shopping some new, creative, innovative & highly competitive dimensions. Highly improves the customer's checkout time and foot traffic for best & most improved results. It's self-checkout that suits many customers these days & why not? It's a self-checkout option for many customers' psychology, i.e. minimum interactions & maximum convenience.

According to retail research, the self-checkout was used & highly

utilized in times of the pandemic, COVID-19. The times when social distancing was something that was termed a mandatory thing for customers in the retail industry to follow. Not only the customers but also the staff members as standing in long queues can get hard to maintain social distancing. By social distance in queues, we mean the ideal distance between person-to-person to avoid or break the law of social distancing.

Regarding human psychology, only some are willing to cooperate or interact. Especially if they are undergoing a domestic issue, i.e. personal issues or any particular issue in the

office or the corporate environment, most people in certain situations would like to avoid the orthodox customer service checkout option with a smile on their face & a humble thanks gesture. The self-checkout is regarded as the most convenient option for rather those who are regarded as the ones with mood swings.

It is also a good option in seasonal sales when controlling customer traffic in a retail environment is hard. Here are some of the ways why self-check-out is regarded as a good option;

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Shorter Queues:

A self-checkout is a good option for customers, especially those who prefer shorter queues or hate waiting in long queues. It allows more customers to be served in a shorter period. It's a fact based on results from the retail industry that shorter queues results in happier customers & these would want to come back time & again.

Improves In-Store Productivity:

Ideally speaking, for the retail or floor managers, it improves in-store productivity ironically, as the human resources needed for checkouts are utilized elsewhere. Thus, improving the in-store productivity too much better or far more ideal levels.

Most Customers Love It:

Most of the customers are ones that love the option of self-checkout. As it gives them minimum service time and minimum time in long queues, and they are not dependent on anyone to serve them. Customers who are seen as temperamental customers. They are the ones who prefer self-checkout as they can lose their cool while standing in a queue. Also is a preferable option for those who prefer to avoid chatting or mingling with the customer service rep.

Customers also love this option as they can scan their shopping easily while chatting on the phone with their hands-free or while listening to an audiobook. The language option at the self-checkout also makes it easier for those who speak a different language.

Better Store Capacity:

In terms of the storage capacity, it's a very good option. The self-checkouts take up lesser space and can easily handle more customers than normal checkouts. Obviously, this makes the customers more surface efficient than the standard till.

Peace of Mind:

In terms of the customer's peace of mind, unless there is something very important that they need to ask the Customer service rep. it's a blessed option. By 'peace of mind' obviously means that the customer is highly satisfied in terms of product bar-code scanning. In person-to-person contact option, they can have a peace of mind issue while shopping that a product might have been over scanned or the rep. might have missed to scan a product. These issues are obviously easily dealt with & are regarded as customer's peace of mind.

Regards to the trust issues, not all customers love to see their receipts and tally the products with those in their trolley.

Usually most customers prefer to trust the customer service rep. However, their peace of mind is violated if they later find out something might have been missed or something or the other is wrong. Eventually, for the sake of peace of mind, its best to use the self-checkout option.

Always Enough Cashiers:

The capacity of a self-service till is not limited to the number of free cashiers. However, it is instead down to the number of available machines. This is something that reduces the impact of the human factor which includes the staff illness or the training periods for new employees.

All these are factors that claim that self-checkout options are regarded as the best options for the shoppers. However, there might be some pros and cons, but it's a fact that many people prefer the option of self-checkout if it's available in-store. Otherwise, they tend to prefer shopping from those retail outlets where self-checkout options are readily available.

RICHEST COMPANIES IN THE WORLD BY MARKET CAP 2022

The richest companies in the world are termed as richest because of their profitability & market capitalization, which is mostly referred to as market cap in stock market terminology. Finance experts & analysts use different metrics & measurements to evaluate & calculate the richness of a company. However, one such evaluation is based on market capitalization, also known in short as market cap. The richest companies are the most famous ones, whether or not it is guaranteed. However, the richest ones tend to be the most famous brands as their brand performance in the market is par with any other company. Ironically, Bill Gates has consistently been the richest man in the world for some years, and so has his company Microsoft, which is a huge credit for market capitalization.

The reliance on big companies is the profitability margins & hence everything connects ideally well with each other like a spider's web. As they say, London & New York are the most highly-ranked cities in the world, as they are Alpha ++ in terms of the global city ranking parameters. The criteria are simple, how well these cities connect with the outside world in terms of finance, trade, e-commerce, stock exchange & others. Similarly, the determining factor of the richness of the companies is not only their global presence but how well they have been performing consistently in terms of the profitability margins & the market capitalization, i.e. on the stock market. Let it be LSE, i.e. the London Stock Exchange, or NYSE, i.e. New York Stock Exchange.

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Here are the Top Five richest companies in the world;

APPLE INC. – 2.294 Trillion USD:

The industry that Apple Inc., the famous brand from the United States, operates in is Electronics and IT or Information Technology. The company was founded by Steve Jobs, who died in 2011. Its famous products include mobiles, iPods, Personal Computers, and tablets known as Apple Tablets. According to the most recent stats, Apple Inc. is a Cupertino-based American tech company and is the most valuable company in the world. It is the most successful brand, with a revenue of $275 billion US Dollars as of 2021. The company was founded in 1976 by Steve Wozniak, Ronald Wayne and Steve Jobs. The latter being the most famous & prominent of the owners of the company.

According to the statistics, it is the first publicly traded company in the world to achieve a 2 Trillion market cap in 2020. The company has nearly 517 retail stores all over the globe and employs approximately 147,000 employees.

Saudi Aramco- 2.206 Trillion USD

The company is a Saudi-based company that deals in oil & gas production & refining. The major products include Crude oil, Natural Gas and petrochemical derivatives. Saudi Aramco (Saudi Arabian Oil Company) is the world's second-largest company, with a market capitalization of 2.206 Trillion Dollars. The company's ownership is the Saudi Govt. It is the world's second-largest company, with approximately 270 billion crude oil reserves.

Saudi Arabia is the largest Arabic nation & the largest in the Middle East, as well as part of the organization of Petroleum Exporting, also known as OPEC. This org. Also includes 12 other countries that contribute to 44% of global oil production.

The company is a Multinational, just like Apple Inc. and is also based in Durban, South Africa. It has subsidiaries in China, Japan, and Russia, UAE, USA, Great Britain and many other countries. The company employs around 67,000 people worldwide, and the Govt. of Saudi Arabia holds the major stake, i.e. almost 99%.

Microsoft- 1.979 Trillion USD:

The company Microsoft is an American-based Multinational company which Bill Gates founded. The entrepreneur has consistently been the richest man in the world and owner of one of the world's biggest charity companies, the Bill & Melinda Gates Foundation. The company operates in the industry called Software Development, Information Technology, and Consumer electronics. The famous products include

Windows Operating System, Microsoft Office, Xbox and Search Engine.

It's the third largest company in the world, with a Market cap of $1.979 Trillion. The company was founded by owner and entrepreneur Bill Gates and Paul Allen in 1975 and became the market leader in the personal computer software market.

The headquarters are obviously in Redmond, Washington, and the company achieved a revenue of $143 Billion and has the most employees on the list, i.e. 167,000 people almost on its payroll.

Alphabet – 1.524 Trillion USD:

The industry in which the global company Alphabet deals is Internet and Software Services. The key & most vital products include operating systems, search engines, and the mobile phone.

It's an American company, and the parent company of Alphabet is the famous & most prominent search engine Google LLC and several other subsidiary companies. It's the fourth largest company in the world, with a market capitalization of $1.524 Trillion. Larry Page and Sergey Brin 1998 founded the company. Both of them formed the company during their degree, i.e. while studying at Stanford University.

Amazon- 1.158 Trillion USD:

The name Amazon is adopted from South America's famous Amazon river & Amazon forests. The company is a global MNC, and it is an e-commerce company. Other industries of operations include retail business & AI or Artificial Intelligence. Famous and sound products include the Kindle, Software, Fire TV & Echo.

It is the fifth largest company in the world, with a market cap of $1.158 Trillion. The company's owner is Jeff Bezos, who is currently in the list of the world's richest man. He founded the company Amazon in his garage in the year 1994. The company is a famous brand for online shopping & it is very commonly used in the United States and Europe, especially in the UK.

WHY PAY $8.00 FOR TWITTER BLUE

The first thing I think you should understand about Elon Musk’s brief time as the owner of Twitter is that it’s a bit like if an English professor bought a dumpster on fire. Things weren’t going great already and, though an English professor might be smart, dumpster fires are not part of their expertise.

But as Musk has taken control of the platform and shaken things up radically – most notably with a plan to charge users $8.00 U.S. a month to be verified – it’s clear at the very least that change is in the air. What seems much less obvious is if

Musk will in fact save twitter or set it alight.

To recap: in April of this year Musk made an offer to buy Twitter at $52.40 a share. In July, however, he said he planned to terminate the deal, accusing Twitter of misrepresenting the state of the platform. Meanwhile, the market had tanked and the value of both Tesla and Twitter stock has dropped precipitously. Twitter countersued Musk to complete the deal and in September, many of Musk’s texts and messages were published as part of the legal proceedings. Then in October,

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perhaps realizing he was about to lose the case or worried about further embarrassment, Musk closed the deal at the agreed upon price and became, as he put it, “Chief Twit.”

There are multiple things happening here at once. A highly driven if erratic CEO has taken control of a company in a field with which he has little experience, and is now undergoing a steep learning curve. At the same time, Twitter was a poorly run company which, in the 16 years of its existence, has rarely and barely been profitable.

Meanwhile and perhaps more pertinently, the $13 billion debt Musk took on to acquire the company means he will be on the hook for about $1 billion a year in interest payments – which to be clear, is more money than Twitter made in all of 2021.

Looked at in that light, it’s obvious why Musk wants to introduce his new version of the subscription product, Twitter Blue; despite being the world’s richest man, he needs the money.

According to reports, as of last month, for $8 a month, you can have a blue check next to your name in addition to features such as being prioritized in searches or other people’s replies.

Will it work? When it comes to Musk, never say never – but right now it’s hard to see how.

The blue check was initially introduced to verify users as being real – that is, if Justin Trudeau announced something on Twitter, you could trust it was him and not a jokester just pretending.

The program was thus meant to instill trust in users. What happened, though, is that in an effort to include both people of note and reputable media in the program, “being verified” captured both real celebrities and politicians with millions of followers but also an editor at a local news site with 500.

It was not only a little odd, but at least among some, created a perceived hierarchy on the platform between who got the blue mark and who didn’t.

Musk’s new idea, then, is to let anyone pay to get that status. Not only might it create revenue, it also (in theory) smashes the hierarchy of who is seen as legitimate.

The potential upside: large organizations might pony up the cost to verify their employees as real. Ordinary users might pay to improve their experience. And those who previously felt excluded might fork out their eight dollars regardless to join the cool kids club.

An issue though: status is a value derived through scarcity. Why pay $8 a month for something with few ostensible benefits and that becomes increasingly less valuable the more people buy in?

Then there are the numbers. In order to generate real revenue, Musk would need millions of users to sign on to Twitter Blue. Currently there are around 400,000 verified accounts. That is a massive hill to climb.

What’s more, there have been hints that Musk’s plan to reduce content moderation would embolden the very worst users. It could be that fewer rather than more people use Twitter, at least if Musk can’t get bigotry, harassment and spam under control.

Then again, if 10 years ago you had said to me that electric cars would soon be commonplace, I would have scoffed. Tesla’s success has been remarkable and an angry billionaire in debt is the very definition of a motivated party. What is clear, though, is that Musk and his team face a significant challenge ahead.

As a long time user of Twitter (yes, with a blue check) I’m very curious to see how it all plays out.

Whether I or millions of others are willing to pay each month for the privilege though? That is the question – and seems altogether much less certain.

horoscopes

january 2023 capricorn

Personal

Your hardworking home planet Saturn is the most ambitious of the outer planets, and as 2023 begins with a harmonious union with airy Aquarius, you’ll be searching to restore a sense of balance most likely involving finances. Capricorn, your life this year is all about doing what you have to do in order to reach your goals. Playing up your unique talents and abilities will help you succeed early this year.

When Saturn moves into intuitive Pisces and your house of communication in early March, the need for security and achievement will start to affect your thought process and how you express your ideas. This transit is calling attention to your need to reflect on the way you try to get your point across, and it urges you to take action to make any necessary adjustments.

There’s a lot of debate about how the mysterious dwarf planet Pluto has been demoted in the past, but this year its influence deserves your attention! Its powerful journey through your determined sign from January to late March (and again as it retrogrades from May to mid-October, then moves direct for the rest of the year) puts you through some dramatic shifts and changes and can cause vulnerability and

instability in both your personal and professional lives. In many cases, it will be up to you to take charge and make sure nothing gets too far out of control, especially if no one else steps up.

Love

You take your relationship responsibilities very seriously, Capricorn, and as a new moon rises in mid-February in idealistic Pisces and your house of communication, you’ve got a lot of thoughts and emotions swirling around in that head of yours. While yes, this is a sensitive, forgiving energy that urges you to help keep the peace and avoid confrontation at all costs, this lunation also gives you the ability to communicate intuitively and sync up with your partner on a spiritual level and higher plane. If there’s something that needs to be addressed, you do so in the most loving and compassionate way.

Your practical earth sign might not be the most romantic, but when love goddess Venus partners with emotional water sign Cancer and your relationship zone in early May, you’re ready to ramp up your efforts. You’ll be seeking a harmonious, balanced union with bae now, and you’ll be willing to

mise, which is an amazing step in the right direction.

The full moon and lunar eclipse in fellow earth sign Taurus and your expressive house of pleasure at the end of October send you on something of an emotional roller-coaster ride. This is an excellent time to slow down and be patient when it comes to bringing up any new issues in the relationship. You’re definitely more fun and less inhibited than usual, but there are serious things looming in the background that you can’t ignore. Try not to use a shopping spree to mask what’s really going on. Spending money together is fun, but it’s sometimes just a distraction from facing what’s really going on during this lunation.

Career

With your ruling planet Saturn driving your goals and motivation, its position in Aquarius for the first two months of the year gives you a little less control but offers a whole lot more freedom to explore innovative and experimental thoughts and ideas related to your career. Networking will be very important as well, Capricorn, and you’ll want to play up your unique abilities and talents when talking business. As a strict but upwardly mobile Goat, you tend to follow rules and not want to step too far out of bounds, but this rebellious influence has you trying new things and experimenting with different options to find your greatest career-related success.

August. If you’re willing to take the initiative now, you can make some excellent professional contacts. You know what you deserve, but you’re also willing to compromise for the right position. Be sure to let potential employers know that you’re willing to do what it takes to make things work.

The sun shines on your serious, disciplined sign at the end of December, so celebrating your birthday might not be very high on your priority list if you still have a lot of goals and deadlines you want to reach before the EOY. Your work ethic is admirable, but putting yourself last isn’t fair. Your hard work deserves to be rewarded, and what better way to do that than by splurging on yourself? Spending some of that hard-earned cash on something you really want is a fantastic way to wrap up the year.

7 LEAD GENERATION MISTAKES MARKETERS MUST AVOID

Some marketers make multiple lead generation mistakes without knowing it, and these lead gen errors are costing you money. The primary objective of your business is to generate more leads.

You may develop the best products or create the finest services, but if you can't drive leads to your business, it will fail.

This article will cover some critical lead-generation mistakes you must avoid.

1. Not achieving product-market fit from the start

Product-market fit (PMF) is when your products or services satisfy your target market so much that they become your brand salespeople. You achieve PMF when your product meets and satisfies market demand.

According to a post on Andreessen Horowitz's blog, you can split a startup's life into two segments.

1. Pre-product market fit (pre-PMF)

2. Post-product market fit (post-PMF)

However, I'm focusing on the first part — pre-PMF. This segment is about learning about your target market and how to solve your prospects' pain problems.

How to avoid this lead generation mistake

Achieve product-market fit before investing in lead generation. And the best way is to learn about your audience to understand their needs.

2. You're applying a one-size-fits-all technique. There is no one-sized-fit-all technique in marketing, as every brand has its formula for success. For example, go to Google and search for a topic and see piles of results.

I Googled "ecommerce marketing best practices." See some of the results I got in the screenshot below.

The result shows tons of strategies for ecommerce marketing success; the same applies to lead generation. It means there's no one-sized solution for every business.

Your products are similar to other competing brands and

tackle the same issue. But the solutions might solve your audience's problem in slightly different ways using varying features.

Let me illustrate two types of SaaS product adoption strategies:

1. Enterprise SaaS product

2. Self-service SaaS products

Enterprise SaaS products are software apps purchased by a business and installed on its computer. The enterprise SaaS app is more expensive and targets enterprise-level customers. Hence, generating leads for a self-service SaaS is more channel-centered. It requires driving traffic to your free trial landing page.

How to fix the problem

Develop different marketing strategies for each product and test your approach to determine what works best. Remember, the technique that works for your competitor may not work for you since you're at different levels of growth.

3. You buy leads instead of generating them organically

Another lead generation mistake you should avoid is buying leads. Indeed, if you're struggling to drive leads to your business, the urge to purchase email contacts can be tempting. How to avoid this lead generation mistake

Generating leads who opted in to receive content from you offers you multiple opportunities for growth through building genuine relationships.

Use these lead-gen strategies:

1. Create gated content assets

2. Promote your gated content on various marketing channels

3. Create lead capture forms

4. Give out free resources, etc.

4. You're not delivering lead-gen content at each stage of the funnel

Your readers are also at different levels of the sale funnel or customer journey. For this, they need different types of content at every stage of their journey to entertain and nurture them. For instance, top-of-the-funnel (TOFU) first-time visitors to your site are just becoming aware of your brand. The same is true of readers at the middle funnel and those at the bottom of their journey. Every stride of the reader transports him from one stage of the sales funnel to the next and, finally, to the bottom of the funnel (BOFU), where they commit to your brand.

How to solve the problem

Deliver lead-gen content at every stage of the reader's journey to engage potential customers and build authority. Therefore, deliver content for all client levels and use customized CTAs

with a compelling copy to wow your audience.

5. You're not using lead-generation tools

The proper lead generation tools enable you to simplify your workflow, increase marketing campaigns, and boost ROIs. Indeed, with B2B lead generation tools, you can;

• Trace where your leads are coming from

• Determine keywords they're using to find your business

• Identify pages they interact with the most

• Improve your marketing techniques

How to fix this lead generation blonder

Invest in the best lead generation tools to get a quick return. Use the right mix of software apps to automate your marketing activities and take your business to new heights.

6. Your top pages are not optimized to convert leads

You're not alone in this, as several marketers undermine their top pages. If you scrutinize your traffic sources, you will see that only a handful of web pages drive the bulk of your traffic.

It could be your:

1. Home/landing page

2. Service page

3. Cornerstone content page

4. Contact page, etc.

How to fix this lead generation mistake

Determine pages that drive the most traffic. Use a tool like Google Analytics, Google Search Console (GSC), or Ubersuggest to find your top-performing traffic pages. Use the data to optimize those pages to generate and convert leads.

7. Your lead capture forms are not balanced

Long and short forms drive results, but what lead quality comes from those forms? Longer-form leads are more qualified because they took their time to fill out all the form sections.

How to fix the issue

There are no defined rules of thumb for the number of form fields in your lead capture.

But, it helps to find a balance between short and long-form fields to accommodate the quantity and quality of the leads you generate.

Ready to Avoid These Lead Generation Mistakes?

Remember, leads are your target audience who have shown interest in your product or service by giving you their contacts. Whatever lead gen tips or channels you use, learn values from your mistakes. Adopt new techniques and keep testing your campaigns to find the sweet spot.az

TOP BUILDING

SYSTEM COMPANIES IN THE WORLD & THEIR VISION FOR AUTOMATED SYSTEMS

The growing technological advancements are the thing that owes plenty to people from many different walks of life. Likewise, in the field of building management, there are plenty of automated systems that are linked with the modern building management sciences. These systems include changing the temperatures remotely with the help of a software or automated systems, light controls, automated locks for the automatic doors in the buildings & other similar systems. The BMS or building management systems are automation and control systems often used in buildings for the sake of monitoring & managing electrical, mechanical & electromechanical services in a

MANAGEMENT

facility. Modern facilities are designed in such a way that they can be controlled remotely with the help of BMS or building management systems.

Intelligent buildings are one of the emerging concepts & it’s a concept in which the modern infrastructure is equipped with a huge variety of automated as well as manned control systems and monitoring devices. The concept of intelligent buildings is for the sake of managing buildings with the dimension of environmental. For instance, motion sensors equipped in modern buildings are automated systems for the sake of energy savings. A huge milestone achieved

in building management systems is saving energy as well as the costs of maintenance dedicated to the buildings. BMS or building management companies are playing a massive part in the same concept, i.e. energy efficiency & improving the buildings for the sake of making them highly intelligent. In fact, the concept that revolves around building management is nothing without energy efficiency & intelligent buildings. These companies are dedicated to developing & improving the most energy-efficient systems based on the concepts of AI & intelligent systems.

DMM DEPARTMENT

MB Enterprises

Some of the top companies in BMS are as follows;

Cisco:

The company Cisco was founded in the year 1984 & its headquarters are in the USA. The company is a dedicated one that specializes in the technology market. They excel in the technology market by offering a wide range of networking hardware, high-tech products & services and telecommunication equipment. The company also offers DBS or Digital building solutions for the sake of making smart buildings. This is achieved through optimized lighting, building automation & the Internet of Things (IoT) Technology.

Honeywell:

Honeywell is yet another company which is headquartered in the US. Since it was founded in the year 1906, the company has been involved in making a variety of commercial & consumer products. Currently, the company is one of the top employers in the field of Building management systems and approximately 135,000 employees all over the world work in Honeywell. These employees all across the globe have been able to operate through key business units that include Honeywell Aerospace, Home & Building Technologies (HBT), Safety & Productivity Solutions (SPS) and finally, Honeywell Performance Materials & Technologies. All of them are dedicated to the sake of BMS systems & smarter buildings.

In the year 2018 in June, Honeywell reached a milestone that has been a landmark in BMS systems. They produced the Honeywell Vector Space Sense, which is a software solution that shows building accessibility in detail. Precisely when, where and how building spaces and facilities are being used at any given point in time.

Siemens:

Siemens is a German Multinational company that was founded in the year 1847. The company Siemens has been active in building automation systems with various offerings that include Design, Synco, and GAMMA's portfolio of products. The Design control point is a highly emerging concept for the sake of simplifying the operation and monitoring of HVAC, lighting and shading in small or medium-sized buildings. In short, the lighting control mechanisms of the buildings through the help of motion sensors.

Building Logix:

Building Logix, a dedicated company for Building automated systems, offers a wide range of building management solutions. These are solutions that include access control in buildings, video control, building energy management, smart building, system integration and other services.

Currently, the company Building Logix has a dedicated focus on offering customized building analytics platforms. This is for the sake of achieving cost savings, i.e. huge cost reductions and increasing the efficiency of the buildings, i.e. making them more energy efficient.

Emerson Electric: The company Emerson Electric was founded in the year 1890, and its headquarters are also in the USA. One of the experts in the world in Building automation systems, Emerson Electric, has achieved plenty in the field with dedicated efforts toward environmental sustenance & smart buildings. The company all over the globe is currently employing approximately 120,000 employees and is ranked amongst the top building management companies. The key business segments include automation solutions and commercial and residential solutions. This is in the year March 2018, the month when the company Emerson Electric launched supervisory control systems for large facilities. This was intended to bring customers more control over their facility operation capabilities. Emerson Electric’s full dedicated list of supervisory controls includes the system supervisor, refrigerator supervisor, kitchen supervisor, and other building automation control systems.

Schneider Electric: Schneider Electric is a French company which was founded in the year 1836 and had its headquarters in France. The company that excels in providing building automation systems is dedicated to making partnerships that are engaging partnerships & strategic partnerships for their vision, i.e. expansion in BMS boundaries and jurisdictions. These are highly strategic moves that have helped Schneider Electric to gain a highly significant position in the Top building management system companies in the world.

Career Overview

As a resort manager,

Job Description

Includes duties in three major areas: Daily Operations - Finances and Marketing; Customer Service and Human Resources

Daily Operations, Financial, and Marketing Duties

Resort managers oversee product stocking, accounting, and marketing efforts at the resort. As a resort manager, you'll hire contractors to perform services, such as painting or plumbing. You'll ensure that all supplies, from housekeeping materials to furniture, are in good condition and in stock. You'll monitor payroll, customer billing, and expense accounts.

Customer Service

Resort managers ensure positive customer experiences by maintaining high-quality facilities and remedying problems. At the resort, you'll conduct room, kitchen, and grounds inspections to make sure that they are all up to code. You'll greet guests at arrival, create standards surveys, and find acceptable solutions to problems that may arise.

Human Resources Responsibilities

As a resort manager, you'll be in charge of hiring, training, and scheduling new staff members. You'll set goals for employees and help your staff achieve these goals. You might also have assistant managers who you'll work with to manage departments, such as housekeeping, dining, security, and desk personnel.

WE ARE HIRING! RESORT MANAGER

Contact: 4382 HWY # 60, RR#1 DWIGHT, ONTARIO, P0A 1H0, CANADA 1-800-387-2244 stay@algonquininn.com

Will The Housing Market

combat inflated prices, but this won’t do much for affordability.

The BoC has kept interest rates very low throughout the pandemic but began hiking them in April when they pivoted from quantitative easing to quantitative tightening. This response could cause a huge drop in real estate prices. Keep reading to find details on the possibility of a Canadian housing market crash in 2023, as well as information on why prices may continue falling.

What The Bank of Canada Says

With the current overnight rate sitting at 3.25%, the Bank of Canada says that the Canadian economy is evolving in line with its projected targets. Inflation is still quite high across the world, and most central banks are doing their best to tighten things up.

inflation is expected to remain high.

Canada’s central bank is expected to continue hiking rates in an attempt to hit its inflation target of 2%. Current estimates put inflation between 5–5.5%, but the actual numbers could be much higher.

The Housing Market Downturn

Canadian housing markets have been in a steep downturn for the last six months or so, largely in response to the interest rate hikes easing mortgage and housing demand. Reports such as this one from TD Bank indicate that home prices could fall by as much as 20–25%.

While lower home prices may sound like a good thing, it is unlikely that the decrease in home prices will increase affordability, since high mortgage rates make it harder for buyers to qualify for a mortgage.

if benchmark house prices fall another 30% nationally, this will just put housing prices back to February 2020 levels”

What Banks Have To Say About Home Prices

RBC economist Robert Hogue noted in a recent report that the housing crash has affected Canada’s housing market. In places like Toronto and Vancouver, this drop is steeper than most other declines across the last half century.

As mentioned before, a recent report released by TD Bank indicates that real estate prices could fall 20–25% by the end of 2022, and the downturn will likely continue into 2023. This would make it the steepest decline since data collection started in the 1980s.

TD also projects the volume of home sales to decline by up to 35%, falling just short of similar drops experienced during the recession of 2008. Experts say condo sales will drop even more steeply compared to single detached homes. Although personal incomes are rising slowly, they were largely outpaced by skyrocketing real estate prices during the pandemic. It is unlikely that a large pullback will make things much more affordable, given how much home price growth is outpacing income growth.

Will Houses Be Affordable?

Housing supply affordability is driven by a large number of

exacerbated by increasing immigration targets throughout 2023 and 2024.

Final Thoughts

The Bank of Canada fueled the pandemic housing boom with sustained low-interest rates throughout 2020, further propping up Canada’s housing market with large purchases of mortgage bonds.

Now that the BoC has pivoted into quantitative tightening, prices have begun to plummet, particularly in large metropolitan areas such as Vancouver and Toronto. Sales volumes have also taken a large tumble across the board.

The downturn is expected to continue as the Bank continues raising its overnight rate in pursuit of its inflation target of 2%. The current inflation rate is estimated between 5–5.5% based on CPI numbers and projections from economists. Despite the expected drop in average home prices, it is unlikely that homes will return to an affordable level any time soon. Sustained immigration and large amounts of foreign investment are expected to exacerbate the affordability crisis in the near future.

Choice Hotels ® includes Comfort TM , Quality ® , Clarion ® and others like the upscale Ascend Hotel Collection ® . There are over 330 Choice locations across Canada – and over 7,000 worldwide. Hotels are conveniently located near major airports, key highways, and business districts. You’ll also be able to connect easily with colleagues and friends using free high-speed Internet, and jump-start your day with free breakfast at most locations. How

DESKTOP: Click here for direct access to Preferred Rates online or visit ChoiceHot els. com and f rom the drop down rate menu enter your Rate ID XXXXXXXX in the Special Rate/Corporate ID box before you search for locations.

MOBILE APP: Download the Choice Hotels app and enter your Special Rate/Corporate ID XXXXXXXX to the Company Information section of your online profile: My Account > Update Profile >Company Information .

CALL CENTRE: Call 800.424.6423 (800.4CHOICE) and provide the call agent with your Special Rate/Corporate ID XXXXXXXX before requesting location and dates.

Your well-being is top of mind for Choice Hotels and our thousands of independently owned and operated locations. With our Commitment to Clean initiative, we’ve built on our longstanding dedication to cleanliness with enhanced protocols for cleaning, disinfecting and hygiene. Face covering and social distancing requirements may vary by location. Please refer to local regulations.

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ClientServices@ChoiceHotels.ca

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Retail Merchants Association of Canada

SYED MANSOOR ALI NAQVI AUTOBIOGRAPHY

“A Successful Canadian Entrepreneur”

The Autobiography of Mr. Syed MansoorNaqvi,The man who made it possible with just a vision and a dream in his eyes.

"As a mentor a person gets paramount importance from their followers, but success comes from true following & demonstration of work."

MENTOR – CHAPTER 11

Guide to Planning a Holiday Getaway to Algonquin Provincial Park in 2023

Let’s be honest: planning any trip can often be stressful, especially in the post-COVID-19 era, when a viral disease/pandemic can easily limit or drastically alter your vacation plans. However, you can still make your travel experience anywhere unforgettable if you take certain precautions. One destination that continues to be highly popular is Algonquin Provincial Park, which is located in Ontario, Canada between the Ottawa River and Georgian Bay. If you have recently gotten married and are planning on going to this beautiful park for your honeymoon — or simply want a holiday getaway in nature with your significant other — here is a guide to visiting one of the most prominent landmarks in North America in 2023.

Essential Travel Items to Pack

Before discussing what you can do at Algonquin Park, it’s first important to know what items you should pack in order to have a successful and enjoyable trip. These items include:

PABLO MENA

• Bug spray: This is especially important to bring if you plan to visit Algonquin Park during the summer or fall.

• Sunblock/sunglasses: Like bug spray, don’t forget this during warm-weather seasons!

• Hiking gear and backpack: You want to make sure you have the right clothing for outdoor activities. This means gym shorts, leggings, tank tops, t-shirts, sneakers, and hats. Hiking poles may also be helpful if you think you’ll have trouble walking in certain sections of the park.

• Extra pair of shoes (including water shoes for activities like canoeing and kayaking) or sandals.

• First-aid kit: After all, you never know when an injury can occur!

• Water bottle/thermos: Regular hydration during hiking is critical.

• Tent and sleeping bags (if you don’t plan to stay in a lodge or hotel).

• Plastic/Ziploc bags (for wet shoes or delicate items).

Things to Make Sure You Do Before You Leave

Before you embark on your holiday getaway to Algonquin Park, there are a few things you should ensure you do, such as:

1. Set a Plan/Itinerary for Each Day

Even if it’s a rough plan, this can help you determine what you want to get out of your trip. Be flexible and adjust your itinerary if necessary (a contingency plan is never a bad thing!), but be sure to decide where you want to go, what you want to do, and approximately how long you wish to stay in each part of the park or how much time you want to devote to each activity. Researching what is open at the park and what isn’t can help with this.

2. Set a budget and stick to it

You don’t want to come back from your holiday trip and feel like you overspent. Set a rough budget before you leave and try to stick to it as closely as possible. You may want to look up gas prices before leaving if you’re traveling by car, or

prices for flight and train tickets if you’re choosing one of these transportation methods.

3. Set aside time for R&R: Relaxation & Romance

If you are on a holiday getaway with your partner, it will truly feel enjoyable if you don’t make time for resting and being together. This can mean going for a swim in the pool, relaxing in your hotel room, or spending time at the spa to get massages.

Things to do in Algonquin Park:

There is a wide variety of things to do in Algonquin Park that can appeal to people of different interests, ages, genders, and backgrounds. Here are the top activities you can enjoy at this great park:

Visiting the campgrounds

As for the top places to visit within Algonquin Park, these include the High Falls, the lakes, Barron Canyon, and the backcountry. Each of these sites offers breathtaking views and so much more. If there’s one thing there’s no short supply of at Algonquin Park, it’s genuine beauty.

DESTINATION

NORTHERN ONTARIO

The ultimate experience of a lifetime. Presented by Saba Tours.

Saba Travels is pleased to organize tours for you to experience Northern Ontario covering arts and culture, entertainment, food and drinks, indigenous, wellness, outdoors and sports.

We are now embarking on the Northern Ontario Ultimate Experience covering: Algonquin Provincial Park | Mattawa | North bay | Temiscaming | Kirkland Lake Timmins | Cochrane and many other destinations in Northern Ontario.

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Saba Travel in business since 1984.