Trade & Logistics
ZIMARK: Revolutionizing the logistics world with flying colors THROUGH ITS ADVANCED REMOTE SCANNING SOLUTIONS, THE COMPANY IS TAKING THE EFFICIENCY OF THE GLOBAL SUPPLY CHAIN TO NEW HEIGHTS. During the peak of the pandemic, when travel restrictions and lockdowns were imposed all across the globe, the importance of remote automated methods for carrying out operations in the shipping and logistics sector became clearer than even before. During this period, various advanced digital solutions were born, one of them being ZIMARK. Through the collaboration of ZIM, an ocean carrier known for its uncompromising maritime shipping and logistics solutions, and SODYO, a high-tech company known for its next-generation interactive scanning technology, ZIMARK was born. The joint venture aims to offer the logistics industry and the global supply chain the best of both worlds, using a groundbreaking patented scanning technology for connecting offline content to the online world. During her conversation with The Zone, ZIMARK’s CEO Karin Levy, highlighted the ways in which ZIMARK aims to transform the logistics sector worldwide.
What does ZIMARK bring to the world of logistics? ZIMARK has introduced an advanced and easyto-use scanning technology, in order to simplify the entire logistics and supply chain process, making it much more efficient and streamlined. ZIMARK’s small colorful markers are placed on assets for easily connecting offline content with
edented growth in the logistics, e-commerce, and supply chain sectors. As a result of this, customers expect improved, transparent, superior service, and speedy delivery. Everyday logistical tasks such as locating assets, vehicles, containers and packages in warehouses and terminals, are done using traditional methods, which require close physical contact, and are done mostly manually. This requires a lot of time, resources, and is naturally susceptible to human error. With the help of ZIMARK’s innovative scanning solutions, all these tasks can be automated, therefore are a lot more simplified, efficient and streamlined. KARIN LEVY CEO, ZIMARK
the online world, using our CVP (Color Vertex Points) patented technology and advanced algorithms. ZIMARK solutions can facilitate smart inventory management and immensely improve the tools companies are currently using to streamline and transform the way logistics is being performed across the supply chain.
What is ZIMARK’s promise to the global logistic market? Globalization and the recent impacts of the COVID-19 pandemic have generated unprec-
Download the ZIMARK app and scan the colorful marker
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Issue 63 | March - April 2022
What makes ZIMARK unique compared to other existing methods and technologies? The ability of our technology to scan assets from virtually any distance is quite exceptional. This is coupled with the ability to perform multi-asset scans, which allows simultaneous scans of as many markers as can fit in the frame. Moreover, since the marker content is stored on the back-end systems, it can be changed at any time, thus providing our customers with great flexibility. The content can also be personalized as per the users’ needs. Different users can scan the same marker, and each will get their own tai-
