The Zone: Edition 65

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A ROADMAP FOR GLOBAL FOOD SECURITY VIA INNOVATIVE SOLUTIONS

TODAY, OUR FLAGSHIP JEBEL ALI FREE ZONE (JAFZA) IS INTEGRAL TO THE F&B SECTOR THAT PROVIDES LIVELIHOODS TO FARMERS, MANUFACTURERS, TRADERS AND OTHERS IN THE FOOD SUPPLY CHAIN. THE SECTOR PLAYS A CRITICAL ROLE IN REDUCING FOOD INSECURITY ACROSS THE GLOBE WHILE ACCOUNTING FOR 10 PER CENT OF THE WORLD’S GDP, EMPLOYING 1.5 BILLION PEOPLE.

With support from Jafza’s robust multimodal connectivity, unmatched logistics services and industrial facilities, we are working towards reducing the yield gap and depressurising the food system. With confidence, I can say that we have indeed contributed in a big way to the growth of Dubai’s external foodstuff trade, which increased by 13% year-on-year to reach AED74 billion in 2021 compared to AED 65.8 billion in 2020.

In line with the UAE’s National Food Strategy 2051, we at DP World, are continuously strengthening the capabilities of Jafza’s F&B cluster. Efforts have become fruitful in many ways as the free zone is recognised by local and international F&B companies as a preferred destination for F&B manufacturing. To date, we have gained the confidence of 600 companies from 70 countries, who have facilities in our dedicated 1.7 million sqm Food Cluster. These companies enable 3.1 million metric tonne (MT) of trade, valued at AED 15.9 billion. In terms of trade value, this accounts for over 20 per cent of Dubai’s total F&B trade worth AED 74 billion.

While enabling global trade, our goal is to increase domestic food production by 30-40 per cent in 10 years. Currently, in Jebel Ali, we have a facility for the production of locally-farmed Atlantic salmon, the second-largest tea facility in the world and the world’s largest port-based sugar refinery. Earlier this year,

we signed a partnership to build the region’s first shrimp-recirculating aquaculture system farm. Our Food and Agriculture Terminal is another pioneering development, aligned with the country’s vision to establish the UAE through Dubai as a leading innovation and F&B hub. To enhance the Agri sector, we have leased 61,000 sqm of the quayside facilities spread over 1 million sqm to multinational agricultural commodity processors. Furthermore, staying true to our commitment to utilising the power of modern technologies, we have in place ZADI, Dubai Trade’s unified food import platform, to ease F&B trade. We are not only ensuring transparency in trade, but also protecting the supply chain from monopoly and preventing potential disruptions in food supplies. We are now embracing metaverse to solve real-world supply chain challenges and are certain that it will boost the F&B sector’s resilience and sustainability too.

In line with the UAE’s food security strategy and its ambitions to achieve zero hunger worldwide, through our assets in Jebel Ali we are focusing on providing global and regional communities access to safe, nutritious, and sufficient food supplies all year round. We will continue exploring and adopting new and innovative agri-food technologies by collaborating with partners and nurturing business communities that support our vision for a better tomorrow. Our ultimate aim is to achieve the country’s ambition of becoming one of the top-10 food secure countries in the world.

SULTAN AHMED BIN SULAYEM GROUP CHAIRMAN AND CEO OF DP WORLD AND CHAIRMAN OF PORTS, CUSTOMS AND FREE ZONE CORPORATION

DP World to expand Jafza’s Agri Terminal’s capabilities via key partnerships

Dubai has become a key global trade hub for the F&B sector, thanks to DP World UAE’s innovative and cutting-edge Food and Agriculture Terminal at the Jebel Ali Port. This is underpinned by the double-digit growth in exports and a 13 per cent year-on-year increase in foodstuff trade in the Emirate. As a result, the increase in trade volume translated into AED 74 billion in revenue within the sector last year, compared to 65.8 billion in 2020.

However, this constant growth did not stop DP World UAE from further strengthening its F&B cluster’s capabilities in Jafza. Recently, DP World signed two major development projects with top-ranking multinational agricultural commodity processors, namely, Adroit Canada and Al Amir Foods. This endeavour will further support the UAE’s National Food Security Strategy for 2051, which aims to achieve zero hunger worldwide by facilitating the trade of food across the globe. The strat-

egy also aims at strengthening the supply chain while diversifying food import sources and identifying alternative supply methods.

Abdulla bin Damithan, CEO & Managing Director, DP World UAE and Jafza, said: “DP World has been a key contributor to the growth of the F&B sector. Our vision is always set on achieving the country’s national goals by supporting initiatives such as the National Food Security Strategy 2051. In alignment with this, we look forward to amplifying trade for the UAE and the Middle East by enabling agri-trade and through our new developments in the Jebel Ali Port. Our flagship port has continually reaffirmed its leading position as a strategic trade and logistics hub. Once functional, the facilities will certainly take advantage of our capabilities, resulting in sizeable new trade volumes for Dubai and increased investments for the port and the free zone in Jebel Ali. Most importantly, through these projects, we hope to support the “Make it in the

Emirates” initiative and Operation 300bn, which aims to raise the industrial sector’s contribution to AED300 billion by 2031.”

Yogesh Raipuria, Chief Executive Officer, Adroit Canada, said: “It is an honour to build on our relationship with DP World UAE. Our successful collaboration started from our presence in Jafza and continues with our new agri-facility in Jebel Ali. The port’s strategic location, combined with the expertise offered by the company in delivering end-to-end services across the supply chain and our capabilities, will undoubtedly amplify our business.”

Yasin Abdul Majid Ranani, Managing Director, Al Amir Foods, said: “Our new facility in the Jebel Ali Port will serve as a gateway to the world, expanding our reach and preparing us to meet the demands of the rapidly growing pulses market. We look forward to effectively utilising the port’s seamless import and export facilities, extensive logistics network and DP World’s comprehensive digital platforms to expedite our global agri-food and pulse trade, contributing to the F&B trade globally.”

The collaboration with Adroit Canada and Al Amir Foods will result in new integrated quayside facilities which will enhance the year-round availability and production of

essential grains and pulses. This will result in a more dependable and safe agricultural value chain that will support the entire region.

The project will incur an estimated investment of AED 200 million. The resulting facilities will have singular, silo-based bulk storage, and agri-processing ecosystems. As part of the project, the DP World will also make hefty investments in versatile and technologically advanced automatic grain and pulse handling and ferrying systems.

In addition to that, in line with DP World’s greater ambition to position Dubai as a world leader in food security as well as

supply chain, the new facilities will commence operations within a time span of two years with plans for further expansion that will come in phases.

We hope to support the “Make it in the Emirates” initiative and Operation 300bn, which aims to raise the industrial sector’s contribution to AED300 billion by 2031.”

DP World’s Tumoohi empowers Emirati Youth with Maersk’s apprenticeship

In line with the UAE government’s efforts to develop Emirati youth, DP World empowers the communities it serves through its various initiatives including the Tumoohi programme. Providing young Emiratis mentorship by connecting them with experienced industry veterans, the programme equips them with practical problem-solving skills. It also empowers

them to develop soft skills imperative for thriving in their chosen careers. Tumoohi also enables young Emiratis to work on projects inside Jafza, DP World’s trade and logistics hub in Jebel Ali.

Recently, as part of the initiative, 16 graduates worked with Maersk, one of the largest container shipping lines and

vessel operators. The internship provided graduates with hands-on experience and the ability to understand the inner workings of fields such as customer service, human resources, supply chain and sales. Participants also had an opportunity to rub shoulders with industry leaders and learn from their experiences in the logistics sector.

As part of the initiative, 16 graduates worked with Maersk, and had the opportunity to rub shoulders with industry leaders and learn from their experiences in the logistics sector.”

Daikin unveils 515kWp solar plant at JAFZA headquarters

Daikin Middle East and Africa unveiled a solar plant at its headquarters in the free zone. The project that aligns with the UAE’s Clean Energy Strategy and the Net Zero by 2050 Strategic Initiative was delivered through a solar lease with UAEbased sustainable energy provider Yellow Door Energy.

The plant has a capacity of 515 kilowatt-peak (kWp) and is expected to generate 826,000kw-hours of clean electricity in the first year of operation.

Close to 1,000 solar panels have been installed on the roof of the facility, meeting more than 80 per cent of the energy consumption needs. The plant will also

reduce carbon emissions by over 300 tonnes annually.

The headquarters in Dubai’s Jafza was launched in 2019 to boost business in the MEA region. It features the latest product solutions promoted across the region, including a chiller, smart VRV, AHU, FCU, and BMS systems

Shell offloads Jafza oil storage terminal in Dubai to Tristar

Shell Markets (Middle East), a subsidiary of Shell, has divested its Jafza oil terminal to UAE-based energy logistics company Tristar Group. The agreement will enable Shell to continue providing high-quality bitumen and lubricants products and services, reflecting their commitment to customers in the UAE and beyond. The strategic asset will also boost the company’s capacity to serve customers better and offer a fully integrated service, including storage and distribution of bulk bitumen and lubricants.

Tristar Group has taken full ownership of the Shell oil products storage terminal. The financial terms of the deal have not been disclosed. Earlier in 2018, Tristar Group acquired a Shell Chemicals terminal situated on a 21,000km² water lot in Jafza.

Hotpack’s technologically advanced manufacturing plant in National Industries Park targets zero waste

UAE-based Hotpack Global’s vision to become the world’s premier food packaging manufacturer by 2030 has received a significant boost with the launch of its largest and most technologically advanced manufacturing plant yet in Dubai’s National Industries Park (NIP).

Hotpack Global, the largest food packaging manufacturer in the Middle East with over 3,500 products in its portfolio, has invested around AED 250 million in a new 500,000 ft2 eco-friendly facility, which is set to enhance the company’s logistics capabilities and export growth strategy while generating zero per cent waste.

Driving sustainability and innovation

“In keeping with our pledge to spearhead the eco-friendly food packaging products initiatives to decrease pollution, the plant generates zero per cent waste and is environmentally friendly. The NIP plant is equipped to consume 100 per cent post-consumer recycled (PCR) polyethylene terephthalate (PET) material in the extrusion process, ensuring a circular supply chain,” said Abdul Jebbar PB, Group Managing Director of Hotpack Global.

The plant will also function as a one-stop-shop for other Hotpack arms, such as e-commerce, logistics and marketing. He added, “We are also integrating a number of divisions under one roof and localising our operations to increase efficiency. With our large warehouse that has a capacity of 35,000 pallet storage spaces, this facility will also function as our export hub.”

“The facility successfully achieves complete automation of the process by incorporating robotic packaging systems, automatic roll handling systems and vendor-neutral archives for warehouse material handling. This allows us to reduce human intervention and provide one of the most hygienic and efficient food packaging solutions in the world,” explained Zainudeen PB, Group Executive Director of Hotpack Global.

Boosting R&D

The NIP plant will enable the company to bring sustainable packaging solutions to its global customers rather than the traditional food packaging currently available in the market.

Anwar PB, Group Technical Director at Hotpack Global said, “We are ready to launch thermal-resistant PET cups – Compressed PET lite – which can withstand 100-degree temperatures. The Hotpack research and development (R&D) team continuously looks ahead to new projects, working closely with stakeholders to incorporate the latest technologies and developments evolving globally.”

The NIP

Advantage

Hotpack’s entry into the 21-square-kilometre NIP that is in proximity to the Dubai Logistics Corridor, including the Jebel Ali Port and Al Maktoum International Airport will enhance its trade operations, while also strengthening its manufacturing capabilities.

Abdulla Al Jasmi, Head of National Industries Park, said, “At NIP, we always align our work with the developmental goals of the UAE’s wise leadership. The addition of manufacturers like Hotpack will significantly contribute to our position as a leader

in the UAE’s industrial sector. The government aims to boost the manufacturing sector’s contribution to the economy over the next few years by creating an industrial identity to support domestic products and promote the sector globally. NIP will work with manufacturers like Hotpack to support this goal.”

Global Expansion

Hotpack Global, which exports its products to over 100 countries and has direct operations in 15 countries, has exercised an aggressive expansion strategy in the Middle East. It recently opened its first manufacturing plant in Qatar to produce Hotpack paper products and has also expanded its e-commerce operations to all Gulf Cooperation Council (GCC) countries, besides launching numerous sales centres in Oman, Saudi Arabia and Bahrain.

The company, established in 1995, has already announced the launch of new manufacturing plants in Saudi Arabia, India, Malaysia and Serbia in the coming months. It was also recently certified as a “verified exporter” by Dubai Industries and Exports, the trade promotion entity of the Department of Economy and Tourism.

The government aims to boost the manufacturing sector’s contribution to the economy over the next few years by creating an industrial identity to support domestic products and promote the sector globally.”

ABDULLA AL HASHMI CHIEF OPERATING OFFICER PARKS AND ZONES - DP WORLD UAE

The UAE’s climate is not suited for food production; as a result, it relies on imports to address 80-90% of its food consumption requirements. Global supply chain disruptions and recent geo-political instability have further heightened the importance of having secure food sources in times of turmoil. During the COVID-19 global pandemic, food supply chains were strained due to factory closures, port closures and an overall decrease in food production. More recently, the geopolitical conflicts in many places around the world have severely impacted the exports of food products from main food exporters globally.

Through the National Food Security Strategy 2051, launched in 2018, the UAE has made significant progress towards achieving its long-term objective of becoming number one globally in the Food Security Index. As of 2022, the UAE ranks 23rd worldwide and 1st in the Arab world. To reach its objective, the UAE is focusing on using new technologies to achieve sustainable food production; increasing local food production and diversifying its sources of food imports.

The Jebel Ali Free Zone (Jafza) has been a significant contributor to the UAE’s food sector and will play a leading role in supporting the UAE’s long-term objectives.

The free zone is home to over 600 food and agri-commodity companies from 70 countries. Jafza’s food initiatives cover many sectors and enable new technologies for sustainable food production deployment across the region. Since its earliest years, Jafza developed food-grade facilities to house processing, storage and distribution activities. Most recently, it has also focused on attracting global food technology and sustainable production companies in agricultural irrigation, vertical farming, and energy efficiency.

The launch of Jebel Ali’s Agri Terminal aims to enhance the year-round availability and production of essential grains and pulses; it facilitates trade growth and diversification of food import sources. Jafza is working with existing and new partners to develop additional infrastructure and services that directly support the UAE’s strategy and position Jebel Ali as a global gateway for global trade in the F&B sector.

When completed, the F&B Terminal will be equipped to process cereals, meat and seafood products, bottled water, and dairy products with specialised facilities for oil, tea, coffee, cacao, spices, and various Agri commodities.

We believe that the steady growth that the F&B industry continues to witness is

a catalyst for businesses to set up trading and processing activities in Jafza. In 2021, F&B trade in Jafza reached AED 15.9 billion. Despite current economic headwinds, industry experts forecast a continued yearly increase of 7 per cent through 2027. Therefore, we are creating an ecosystem that enjoys multiple growth opportunities for food, livestock, and agriculture businesses.

Moreover, intending to reduce the complexity of time-sensitive food imports and re-exports, Jafza’s single-window digital solutions partner, Dubai Trade, developed the Zadi platform: an online cross-border trade facilitation platform for food shipments. Zadi eliminates redundancies and connects all food inspection and border control authorities under a single window that provides all trade-related services. One direct result from its implementation is increased efficiency and market access for suppliers across global markets.

The F&B industry is rapidly evolving, and Jafza is supporting the UAE’s efforts to embrace technological advancements and adopt sustainable food practices that secure the nation’s food supply requirements. Jafza today can effectively cater to all the growing needs of diverse F&B industries, from storage and processing to customised farm-to-shelf supply chain activities. online F&B sales grew by 255% during 2020

The

Globally, the UAE clinched 23rd place in the Global Food Security Index 2022, marking an improvement of 12 points from last year, and stayed ahead of China, Italy, and Singapore

2nd 1st

The

The country scored 83.1 points overall for its supply chain infrastructure including planning and logistics

The UAE

Rank in the Global Food Security Index 2022

The UAE scored 80.4 points out of 100 for having a policy framework that facilitates the development of innovative agricultural technology

F&B Sector in the UAE and Dubai... Facts and Maps

Jafza’s

ABHIROOP CHUCKARBUTTY PRESIDENT OF AFRICA, MIDDLE EAST AND TURKEY OPERATIONS, EKATERRA

Working exclusively with iconic global tea brands such as Lipton, Brooke Bond, and others, ekaterra, a pioneer in tea production is on a mission to help the world appreciate the regenerative power of plants. Staying true to its name that is inspired by ‘being one with nature’, the company is at the forefront of sustainable sourcing.

ekaterra is the largest tea company globally with two billion Euros in yearly revenues. Its 11,000 sq metre state-of-the-art tea production facility in Jafza is one of the largest and most technologically-advanced in the region. Today with the future-proof technologies it has adopted and the company’s focus on sustainability, ekaterra is making the beloved beverage more relevant.

Highlighting the benefits of tea Tea is one of the healthiest and most commonly consumed beverages in the world, second only to water. In the UAE, Lipton is synonymous with tea. Seven out of every 10 households consume a cup of ekaterra’s tea in the country. “Over the last decade, we have seen varied beverages make great progress. Our goal is to reinforce tea as the beverage of choice and Lipton as the brand of choice for our consumers,” explained Abhiroop Chuckarbutty, President of Africa, Middle East and Turkey operations, ekaterra.

Tracking ekaterra’s history ekaterra’s Jebel Ali factory was inaugurated in December 1998. It is home to the company’s regional head office for Africa, the Middle East, and Turkey regions. As a brand that is well known for sourcing tea of the finest quali-

ty from various tea gardens around the world, the Jafza facility has helped them maintain its inherent focus on sustainability.

“Our commitment to eco-conscious business practices was recognised when our flagship Jafza-based site won the Dubai Green Industry award in 2020, the Mohammed Bin Rashid Al Maktoum (MRM) Business Excellence Award for the third time in 2021, and the Dubai Smart Industry Award in 2022. We were the first site in the UAE to be zero waste to landfill and set the trend in sustainability at a regional level,” he added.

Sustainability first

ekaterra is now focused on further reducing its carbon footprint by increasing its reliance on alternate sources of energy including solar power. The company started to pivot towards sustainable sources of energy in early 2021 and expects the change in its energy consumption framework to be complete by early 2023.

As the market leader in tea, ekaterra recognises the responsibility they hold as a major buyer and are continually working to make its supply chain more sustainable. This starts with helping to improve the lives of the people who pick their leaves and how they blend and package their products, through to the environmental impact tea production has on the planet.

Bolstering agility through Jafza ekaterra’s location in Jafza has yielded many benefits, strengthening their 23-year-long partnership with the free zone. “The strategic

location of Jafza and the UAE, their proximity to vital tea gardens around the world as well as key consumer markets make them an optimal location for our establishment. Given our massive export base and distribution network spanning 50 countries, we also benefit extensively from Jafza’s duty-free operating model.”

Additionally, due to the logistics capabilities of the Jebel Ali Port, ekaterra can ensure quick turnarounds and short lead times, a key component that has enabled the company to expand its business exponentially year after year.

He added, “We want the Dubai factory to be the largest such in the world and that’s not too far away. We can safely say that we owe a big part of our success to Jafza’s vision. The strong logistics network of DP World has helped unlock key markets for ekaterra, especially within the southern hemisphere.”

Embracing cutting-edge technologies

ekaterra believes that the adoption of future-focused technologies lies at the heart of what they do. The organisation is fully focused on two vital areas including automation and digitisation.

Chuckarbutty said, “Our facility in Jafza is fully automated. We use multiple 4IR technologies in our manufacturing processes to ensure the highest product quality and optimised operations. We have also adopted digitisation including the use of machine learning, AI and Internet of Things.”

ekaterra is focused on reducing its carbon footprint and is increasing its reliance on alternate sources of energy, including solar power. Given its massive export base and distribution network spanning 50 countries, ekaterra benefits extensively from Jafza’s duty-free operating model

Intagulf’s facility in Dubai contributes to over 70% of its business

MARK ROGERS MANAGING DIRECTOR INTAGULF

Intagulf: 20 years of leadership in the F&B industry

ESTABLISHED IN THE EARLY 2000’S, INTAGULF IS A DIPLOMATIC SUPPLY COMPANY. FOR OVER TWO DECADES, THE COMPANY HAS CEMENTED ITS REPUTATION AS ONE OF THE MOST RELIABLE SUPPLIERS OF HIGH-QUALITY BEVERAGES AND SPIRITS ACROSS THE GLOBE. INTAGULF CURRENTLY HAS FOUR OFFICES AROUND THE WORLD, WITH ITS 3000 SQM FACILITY IN JAFZA AS ITS HEAD OFFICE.

In conversation with The Zone, Mark Rogers, Managing Director, Intagulf, speaks at length about the company’s expansion strategies, goals and more.

How did Jafza help in improving your trade and logistics operations?

If you look forward to starting a business in this part of the world, Dubai is really the only city where you would want to be. The Emirate has achieved this recognition by offering one of the best connection links. With airlines such as Emirates and now flydubai flying to various countries across the globe, the city really connects businesses to all parts of the world. Dubai attracts some of the most qualified and skilled professionals worldwide, and has enabled us to have a fantastic workforce that is hard-working, dedicated and absolutely give their all for this business.

The city also offers a tax-free environment, which attracts investment and opportunities for growth. If you are setting up a business in Dubai which involves moving

goods from one place to another, Jafza is the only trade zone to be in.

How has the company evolved over the years?

We have been through a lot of changes in the past 20 years of our existence in the F&B industry. Starting from one person working in an office of his own, to having a team of over 70 professionals in our office in Jafza, the journey has been beautiful. Although our global headquarters is in Jafza, we do have a facility in Miami, an office in London, and another branch in Brussels. We believe Jafza has been integral to our success as it gives us the flexibility to be able to do business in an easy and efficient manner.

Jafza’s salient features include its close proximity to the Jebel Ali Port, one of the largest ports between Rotterdam and Singapore. Which is why, Dubai still remains the main hub for us. Our office in the Emirate contributes to over 70 per cent of our business, while the other offices cater to geographical routes that are not covered by Jafza.

Our existence in a free zone such as Jafza has helped us a lot in our business growth. Our goods are excisable, we operate in a duty-free environment, and our products and services do not involve VAT charges. Moreover, our presence in Jafza allows us to export our products to various parts of the world, including East Africa, the Middle East, the Indian subcontinent, and the far East Asia region. We supply our products to a total of 74 countries, out of which, more than 45 are supplied via Dubai.

What kind of products do you produce and supply?

We supply beverages and spirits principally from here, while from London, Brussels, and Miami, we supply food and homeware products. From Jafza, we supply products to east Africa, the Middle East, the Indian subcontinent, and Asia. The reason we have targeted these markets is because of the fact that consumers in these countries would buy our products for several reasons. If you go somewhere like Singapore,

the goods are very expensive, because the tax rate is very high, so pricing is one of the reasons.

Additionally, our products are imported in reefer containers, and stored in an air-conditioned environment, making them far better in terms of quality than the ones that are locally produced. Therefore, it reaches people in perfect condition, and in duty-free pricing. Our emphasis on quality has thus made our products the most preferred among customers.

Jafza’s salient features include its close proximity to the Jebel Ali Port, one of the largest ports between Rotterdam and Singapore. Which is why, Dubai still remains the main hub for us.

Going from local to global: Al Bayader

International’s story of success

After establishing a facility in Jafza more than a decade ago, Al Bayader International grew to have a dedicated team of over 1,000 employees, 3,500 plus products, 400 business partners, 9,000 happy business customers, and millions of consumers worldwide.

The Zone speaks to Ali Taha, the Head of Marketing and Communications at Al Bayader International, who sheds light on the company’s incredible journey, which started 15 years ago, when they first opened an office in Jafza. Their free zone facilities started as a way to strengthen the company’s export and import operations, but Jafza’s multi-level support enabled the group to experience impressive growth.

During the recent supply chain disruptions and the threats posed by COVID-19 to businesses across the globe, Al Bayader International continued to seamlessly distribute stellar products throughout the UAE, the region and beyond. Their teams worked tirelessly to enhance local partnerships. For this, their presence in Jafza, the vital trading hub of the region has played a crucial role.

The power of ecommerce

While highlighting Jafza’s capabilities, Taha talked about the DUBUY platform and said, “One of the key ways that we received Jafza’s support was by being part of their robust e-commerce platform called DUBUY.com - the single platform for exports, imports and regional trade. The B2B e-marketplace allowed us to widen our consumer base.”

“While DP World’s DUBUY has opened up access to different parts of the world, our own e-commerce platforms have bolstered our expansion within the UAE and the wider GCC region. In addition to this, over the years, we have increased our sales channels by also opening several retail shops.”

With a total of nine retail shops, seven in the UAE and two in other GCC countries, Al Bayader International is eyeing mul-

ti-digit growth in the coming years in terms of their locations as well as the number of customers.

A secure business ecosystem

The Free Zone continues to offer novel solutions that improve the business environment. Jafza’s collaboration with Etihad Credit Insurance (ECI) is a milestone that is enabling business growth, lowering the cost of export, mitigating the

JAFZA, A HUB FOR ENTREPRENEURS AND SMART BUSINESSES FROM AROUND THE WORLD, POWERS LOCAL BUSINESSES TO GO GLOBAL. THE METEORIC RISE OF AL BAYADER INTERNATIONAL THAT CREATES PRACTICAL, SAFE AND INNOVATIVE FOOD PACKAGING SOLUTIONS FOR THE GLOBAL RETAIL AND FOOD SERVICE INDUSTRIES, IS A TESTAMENT TO THIS.

risk of non-payment, and lowering pre and post-shipment funding, among its other tailored solutions.

“ECI is definitely another key benefit. It has supported our expansion, increased our exporting capacity, and diluted the impact of COVID-19 on the local business environment,” explains Taha.

Sustainability at the heart of everything

With time, Al Bayader International’s Jafza facilities became one of the main industrial complexes for the company. Today, the company isn’t just a market leader for its value-added products, it is also highly focused on sustainability. This is evident throughout their ISO-certified location within Jafza. Their facilities are powered by a solar farm on the building’s rooftop. They also have a flourishing botanical garden and a sewerage water treatment plant that reuses water for irrigation.

Truly ‘made in the UAE’ Al Bayader International is making its mark globally by producing and supplying millions of products with the ‘Made in the UAE’ stamp. The company is successfully reaching markets throughout the GCC region, Africa, Europe and North America. “Jafza is one of the most important transit complexes in the world with its multi-modal connectivity through land, sea, and air. We owe a big part of our success to them,” concludes Taha.

TAHA HEAD OF MARKETING & COMMUNICATIONS

AL BAYADER INTERNATIONAL

During the recent supply chain disruptions caused by COVID, Al Bayader International continued to seamlessly distribute stellar products throughout its key markets.”

ALI

EMIRATES AIRLINE achieves international recognition with business excellence

The airline has been supporting Dubai and the wider UAE’s business community and innovation ecosystem, which today includes Intelak and Aviation X-lab, both UAE incubator programmes focused on future solutions for travel and aviation. As a result, these businesses have benefitted from showcasing their products to a global travel audience.

Emirates currently has over 20,000 small and medium sized businesses enrolled

in its Business Rewards programme and is providing a gamut of benefits including simplified enrolment, easier earning and redemptions, greater flexibility on retaining and using points in addition to upgrade opportunities.

Effective collaboration with Jafza Dubai’s vibrant business environment continues to gain momentum in attracting new companies and foreign firms, start-

ups and talented entrepreneurs across a wide range of industries.

Emirates Airline and Jafza have collaborated to explore opportunities offering several travel-related incentives for new and existing SMEs and larger businesses, including potential enrolment in the airline’s Business Rewards programme. The partnership aims at boosting growth with new travel offerings to attract global investors and venture capitalists who can

utilise the vast opportunities available here.

Adnan Kazim, Chief Commercial Officer for Emirates Airline, said: “We are pleased to partner with Jafza to support Dubai’s efforts in cementing its leadership position as one of the world’s preferred investment destinations. Emirates has been a long-standing supporter of many initiatives targeted to support SMEs and innovative start-ups in our home base the UAE, and our collaboration with Jafza reinforces our commitment to helping stimulate diverse economic activity in Dubai by providing companies with a range of highly competitive travel incentives so they can scale up their businesses both regionally and globally.”

Recognised for excellence

Travellers around the world have recognised Emirates for Best Wi-Fi and Best Food & Beverage in the Middle East, with the airline bagging these awards at the prestigious 2022 APEX Regional Passenger Choice Awards ceremony held in Dublin, Ireland.

For the awards this year, verified passengers flying on over one million flights on nearly 600 airlines from around the world were asked to rate their airline experiences in five subcategories: seat comfort, cabin service, food and beverage, entertainment, and Wi-Fi.

The two awards crown Emirates’ continual efforts to deliver the best possible cus-

tomer experiences on board and take the total count of APEX awards presented to Emirates, to 30 since the awards’ launch in 2010.

The Best Food & Beverage award recognises Emirates’ consistently high quality, regionally inspired cuisine and extensive drinks menu. The airline’s attention to detail ensures a clockwork operation where over 110 meals from close to 4600 recipes that cater to every palate are loaded onto its flights each year. Emirates also pays special attention to its beverage offering which ranges from fresh mocktails and vitality boost drinks, to a wide

selection of hand-picked teas and coffee, alongside the very best champagnes and special vintages of wines and spirits that any sommelier would envy.

Committed to ensuring its customers always “Fly Better”, Emirates is heavily investing to further elevate its signature services and products for travellers in all cabin classes. Emirates will soon begin a massive cabin retrofit programme to fit out 120 aircraft with its latest Premium Economy cabin, as well as its latest interiors across other cabins.

We are pleased to partner with Jafza to support Dubai’s efforts in cementing its leadership position as one of the world’s preferred investment destinations.”

DMCC at the heart of the global coffee and tea trade

It is no secret that Dubai always aims to do things bigger and better – setting an example for the rest of the world. The ambitious plans to continuously expand its coffee and tea commodity sectors is testimony to this.

Today, the UAE is one of the largest re-exporters of tea worldwide, with a global share of approximately 60 per cent – a remarkable feat that was achieved in just a little over a decade. Dubai also retains a leading position as a global coffee trading hub. In fact, external coffee trade has generated over AED 3.5 billion during the last decade.

The state-of-the-art DMCC Tea Centre and DMCC Coffee Centre in Jebel Ali are at the heart of this success journey, allowing Dubai to remain the trusted partner for the different stakeholders across the global supply chain of these commodities. The centres provide worldclass facilities and infrastructure, extensive logistical support and a wide range of services to develop and grow the coffee and tea trade in the region and beyond.

The march to success

Only a few years ago, it has been questioned how Dubai, a city that did not produce a sin-

gle tea leaf or coffee bean, could become the nerve centre of commodities trade on a global stage.

In 2005, the DMCC Tea Centre was launched with a vision of positioning Dubai as a global

leader in the tea industry. A purpose-built facility that provides tea storage, processing, packing, and trading services, alongside networking opportunities between its members., the Centre has become a major player that connects top tea producers in Southeast Asia and Africa with consumers in Europe and the rest of the world.

While it was a long journey to witness the great success it is today, the DMCC Coffee Centre, rose to prominence overnight. Launched in 2019, the Centre is a first-of-its-kind facility in the Middle East, with a capacity to process 20,000 tonnes each green coffee beans per year. The 15,000 m2 temperature-controlled facility provides a wide range of services to the entire coffee value chain, from crop to cup, including inbound/outbound logistics support, warehousing, roasting, packaging and distribution services.

Swift business setup DMCC, through its integration with Jafza, finds great strength in the exceptional nexus of trade routes that connect with the entire world. It offers an extensive range of business services, access to a growing community of relevant stakeholders and unparalleled networking opportunities for traders and entrepreneurs seeking to grow their businesses. Companies can store merchandise, meet

Premium member benefits

With a DMCC license, traders and business owners can access the Dubai Trade Portal, the single window solution for cross-border trade. Each and every stakeholder across the supply chain, from farmers and exporters to traders, roasters and retailers, can benefit from access to world-class facilities, a busi-

ness friendly ecosystem and dynamic community.

At the heart of re-exports

Owing to its great share of re-exports from a global perspective, it is evident that multinationals, SMEs and entrepreneurs are all provided with a host of opportunities to thrive and succeed by doing business in Dubai. The DMCC Tea and Coffee Centres are always on the lookout to open doors for new trading opportunities by liaising with Dubai Customs to give members access to the latest data and analytics. This helps members seize trading opportunities by getting an accurate, high-level overview of the changing trends within the sector.

suppliers and manufacturers and connect with peers while benefitting from cutting-edge solutions and tax-friendly policies.

The DMCC Tea and Coffee Centres are always on the lookup to open doors to new trading opportunities through liaising with Dubai Customs to give members access to the latest data and analytics.

60% global re-exports of tea happen from the UAE

JAFZA : A PROFITABLE AND SUSTAINABLE BASE FOR THE F&B SECTOR

Abhiroop Chuckarbutty

President of Africa, Middle East and Turkey operations, ekaterra

Our commitment to eco-conscious business practices was recognised when our flagship Jafza-based site won the Dubai Green Industry award in 2020, the Mohammed Bin Rashid Al Maktoum (MRM) Business Excellence Award for the third time in 2021, and the Dubai Smart Industry Award in 2022. We were the first site in the UAE to be zero waste to landfill and set the trend in sustainability at a regional level

Pereira Chief Operating Officer for Enhance Group – Manufacturing

The pandemic severely impacted our business. At one point, we lost over 80 per cent of our sales. But since then, thanks to Jafza and the efforts of the UAE government, we’ve risen above that and are now back on track in terms of growth. Gulf Seafood was posting eight per cent compounded annual growth before the pandemic.

Richard

Arnaud Thulliez CEO, Indoguna

Productions

Our products are perfect for all food aficionados, including vegan, vegetarian, as well as meat lovers. The company is known in the retail industry for going above and beyond to exceed customer expectations. We like to work closely with our customers, and offer tasting opportunities to clients to ensure that the taste of our products meets their expectations before they make a purchase. We are 100 per cent halal, ESMA certified, and SFDA-approved

Ali Taha Head of Marketing & Communications Al Bayader International

One of the key ways that we received Jafza’s support was by being part of their robust e-commerce platform called DUBUY.com - the single platform for exports, imports and regional trade. The B2B e-marketplace allowed us to widen our consumer base. While DP World’s DUBUY has opened up access to different parts of the world, our own e-commerce platforms have bolstered our expansion within the UAE and the wider GCC region.

Mark Rogers Managing Director Intagulf

Our existence in a free zone such as Jafza has helped us a lot in our business growth. Our goods are excisable, we operate in a duty-free environment, and our products and services do not involve VAT charges. Moreover, our presence in Jafza allows us to export our products to various parts of the world, including East Africa, the Middle East, the Indian subcontinent, and the far East Asia region. We supply our products to a total of 74 countries, out of which, more than 45 are supplied via Dubai.

McCormick Kutas:

Mastering the art of flavours

With every milestone in McCormick Kutas’s 130+ year history, the global leader in food manufacturing has raised the bar of the art, science and passion of flavour, improving the universal experience of eating. The company’s unmatched track record of serving across 170 countries and territories, has helped them strengthen customers’ confidence in its iconic brands and products that offer the highest quality, flavour, aroma and integrity.

In conversation with the Zone, Kate Brooks, Managing Director, McCormick Kutas Middle East, sheds light on its corporate ethos, people-focused approach and more.

At McCormick Kutas, we are passionate about flavour. For more than a century, we’ve thrived because our flavours have brought people together across the table worldwide, igniting shared experiences and shared purpose. As the global leader in flavour, we know it is foundational to our food and our shared future. Flavour has untapped potential to enhance our health, our communities, and our planet in ways that taste great. That is why we are working towards a flavorful future where healthy, sustainable, and delicious go hand in hand.

Through our work, we focus on the needs of all our stakeholders, growing value for both our business and our world. Our purpose is not just to

sell our delicious products – but to strengthen the people, communities, and planet we serve. This means standing with the farmers who grow our delicious flavours and innovating farming techniques that do more good for them and the planet. It means standing with the communities where we work and grow, partnering to ensure they can thrive for future generations. It means standing with our employees and creating great places to work that offer opportunities for all. And it means standing with our customers and consumers, innovating new products that make good food taste great while contributing to healthier, happy lives.

Can you tell us about your people-first approach to the workplace?

At McCormick Kutas, one of our foundational principles is the Power of People which encompasses an unwavering commitment to our people-first, high-performance culture and a focus on respecting and valuing every person.

How does being in Jafza support your business and operations?

The range of businesses within Jafza enables us to source other services quickly and easily from within the free zone’s holistic ecosystem. Additionally, being close to the Jebel Ali Port is a great advantage for both importing raw materials and exporting finished goods.

How are you catering to the spike in demand or shortage in supplies, in particular during the current supply chain disruptions?

We work in a highly collaborative way with both our suppliers and customers, ensuring the best possible forecasts are used, enabling us to plan ahead, and adjust stock levels as required.

To what extent do you rely on technology adoption in your operational and business processes, and do you utilise the power of data to improve your profits?

We are constantly embracing technology and digitalisation to help us deliver for customers and consumers. We continue to invest in capacity expansion and are using leading-edge technology to help us do this including the installation of a new paddle blender this year.

From a data point of view, we are investing in local and regional insights to drive consumer-relevant new product development. We also look at

CREATING GLOBAL FLAVOUR EXPERIENCES AND PROVIDING FOOD CONNOISSEURS EVERYTHING THEY NEED TO UP THEIR KITCHEN GAME, THE COMPANY IS STRENGTHENING FARMING COMMUNITIES AND PROTECTING THE PLANET

the future of Global Flavour trends and what will be the next big flavours through our annual Flavour Forecast Report.

What are your plans for the near future in this region and beyond?

Our Dubai plant recently celebrated its sixth anniversary. We have been on a positive growth trajectory since we opened our doors here in 2016 and this is set to continue. We aim to build on existing customer relationships, ensuring we develop and supply products which delight the end consumer, while also attracting additional business with new customers within the GCC.

At a global level, we are confident that the strength of our business model and the value of our products and capabilities position us well for the long term and will allow us to successfully navigate the current dynamic global environment. We continue to benefit from the longterm consumer trends that have accelerated since the beginning of the pandemic, including the sustained shift to cooking more at home, increased digital engagement, clean and flavorful eating, and trusted brands. Our alignment with these trends, in combination with the breadth and reach of our portfolio and our strategic investments, provides a strong foundation for sustainable growth. McCormick Kutas’s long-term performance, including through the pandemic and other periods of volatility, has been industry-leading. The fundamentals that have driven our historical performance remain strong and our experienced leaders are executing our proven strategies while adapting to challenges accordingly.

From a data point of view, we are investing in local and regional insights to drive consumer-relevant new product development. We also look at the future of Global Flavour trends and what will be the next big flavours through our annual Flavour Forecast Report.

Gulf Seafood marches from strength to strength, reignites post-COVID growth

BEST-IN-CLASS TECHNOLOGIES, SPECTACULAR PRODUCTS AND ITS STRONG BASE IN JAFZA ARE ENABLING THE COMPANY’S UPWARD TRAJECTORY, DESPITE THE ODDS

Gulf Seafood is one of the UAE’s leading food service focused seafood processing companies. Headquartered in Dubai’s Jebel Ali Free Zone (Jafza), the company has been serving the world with premium quality frozen seafood for more than three decades. Owing to its high standards of quality and service, the company has a loyal customer base including the likes of 5-star hotels, fine dining and chain restaurants, flight kitchens, catering companies and distributors.

The Zone speaks to Richard Pereira, Chief Operating Officer for Enhance Group –Manufacturing, to know more about the company’s stellar offerings, sustainability measures, Jafza’s crucial role in enhancing business in the post-COVID era and future expansion plans.

Elaborate on the company’s growth and expansion plans.

Gulf Seafood has been operating in Jafza for almost 30 years. We have quite literally progressed alongside the free zone. Our business is 100 per cent food service focused. The pandemic severely impacted our business. At one point, we lost over 80 per cent of our sales.

But since then, thanks to Jafza and the efforts of the UAE government, we’ve risen above that and are now back on track in terms of growth. Gulf Seafood was posting eight per cent compounded annual growth before the pandemic. We once again look forward to expanding our business consistently in the UAE and beyond

RICHARD PEREIRA CHIEF OPERATING OFFICER

and are very excited for what the future holds.

How does the company’s facility in Jafza enable its growth?

Jafza has definitely played a crucial role in our growth over the years. Being in the free zone has been a real blessing for us, as we started as an export company and sold primarily to Europe. Having our headquarters in the free zone has allowed us to be close to and well connected with our core markets across the world. We can export and import goods in a speedy and seamless way. The infrastructure here and the continuous support for businesses makes working here just outstanding.

What role has Jafza played in enhancing business?

With Jafza’s support, we have been able to consistently grow our business. The

technology platforms that exist in the free zone are remarkable and make it very easy to do business. The processes are simple, clear, and efficient. But best of all is that operating from the free zone has allowed us to remain agile and quickly respond to our customer needs irrespective of their location in any corner of the world.

Which markets does Gulf Seafood serve?

We serve several countries in the GCC and beyond. Our primary business is here in the UAE and we also sell in Oman, Bahrain, Qatar, Saudi Arabia and Kuwait. We also ship our products to the US, Canada, Mexico, Maldives, and Mauritius.

What latest technologies has Gulf Seafood adopted?

Cooking and freezing technologies are critical to our business model. We current-

ly have the region’s only freeze drying processing technology which allows us to retain the nutritional value of our products. The process also preserves the actual colour, shape, and texture of the products and ensures that consumers enjoy superior quality foods every single time.

We are also growing our business across multiple sectors which is why we have a wide range of cooked products on offer.

Tell us about your sustainability initiatives

We are an eco-conscious business constantly working to reduce our environmental footprint. Our rooftop solar system produces clean energy and constitutes 30 per cent of our total energy consumption. We have an Effluent Treatment Plant (ETP) that allows us to treat industrial wastewater from our factory for reuse or safe disposal. Our ETP also brings the water up to irrigation standards to be used in the facility here in the UAE. This has made the entire space green and beautiful. Our other initiatives include the use of oxo-biodegradable plastic instead of the standard plastic bags. The former biodegrades naturally and harmlessly without causing environmental damage.

Freeze drying gives us a unique advantage and is enabling us to look at new avenues for growth in the coming years.

Halal-certified Universal Islamic Meat’s ‘healthy’ products set to conquer new markets

Universal Islamic Meat, a leading, halal-certified food manufacturing and distribution company, has been producing the finest quality meat and poultry products for over 28 years. With 500 varieties of meats in delectable flavours, the company takes pride in its ‘healthy’ Sharia-compliant products, food-grade packaging and its relentless focus on customer satisfaction. Ayoob Khan, Managing Director talks to The Zone about the halal food market, the company’s USPs and future plans.

Can you tell us about the Halal food market, your products and what makes them appealing to customers? We have been in this region since 1994. As a halal-certified company, we only work with suppliers who follow Sharia when it comes to raising livestock for meat. Halal food is not only preferred because of religious reasons, but also due to its health benefits such as hygiene and quality, as well as superior taste. This is why we have a loyal customer base. Our products are also Saudi Food and Drug Authority (SFDA) approved and audited every year. This is another reason why our business is flourishing throughout the region.

What enabled the company’s expansion outside the UAE and in countries such as Iraq and Saudi Arabia?

As one of the first halal-certified brands within the region, we produce everything from cold cuts to fully cooked items. A few years into the business, we developed brands such as Bibi, LoLo Family and Prime that catered the Saudi Arabia and Kuwait markets. Over the years, these brands have become familiar among our custom-

ers because of our halal assurance, high-quality products and exceptional taste.

Can you shed light on financing benefits received through Jafza’s partner banks?

We only collaborate with Islamic banks to ensure a complete cycle of halal compliance. We are taking advantage of being a Jafza company to gain the trust of banks and financing institutions. This is one of the key benefits of being based in Jafza. Currently, we work with Sharia-compliant banks such as Emirates Islamic Bank, Abu Dhabi Islamic Bank, and the National Bank of Fujairah Islamic. How does Jafza support your business operations and expansion plans?

We are importing a majority of raw materials from Brazil, Australia and many European countries. In this regard, we are benefiting a lot from the Jebel Ali Port as most of our products arrive through the port and a percentage of them also reach our Jafza facilities by air.

Every month, we store around 60-70 containers of meat products in Jafza’s cutting-edge temperature-controlled warehouses. They hold the bulk of our raw materials that are kept fresh for further processes, as meat and food products are sensitive to even the most minute change in temperature.

We also use the Jebel Ali Port to export our products to Iraq. For GCC countries, we supply a majority of our products by land. We are getting great support from the authorities at Jafza and service providers in the free zone.

AYOOB KHAN MANAGING DIRECTOR UNIVERSAL ISLAMIC MEAT

Strategy, drive, innovation: The secret behind Hunter Foods’ success

DISTRIBUTING DELICIOUS AND INDULGENT PREMIUM SNACKS TO OVER 60 COUNTRIES, HUNTER FOODS HAS GROWN TO BECOME A LEADING MANUFACTURER OF BETTER-FOR-YOU AND GOURMET SNACKS

Headquartered in the region’s largest free zone Jafza and operational since 1986, Hunter Foods grew steadily and consistently in the early decades of its launch. By 2014, the company had reached an inflection point that led to rapid, multifold growth. The company has since then doubled its revenue and captured newer markets from Dubai.

Its expansion plans, combined with an impressive market strategy, promise more robust growth in the next three years. Managing Director Ananya Narayan talks about the company’s stellar growth and shares the recipe to their success.

Doing things ‘differently’ Hunter Foods manufactures and distributes everything from hand-cooked potato

chips to vegetable, pretzel, quinoa, protein chips, and rice crackers. The company also packs superfoods and works directly with farmers in countries such as Peru.

“We distribute granola from Wales, oats from Ireland, and biscuits from Scotland and offer a complete alternative snacks solution to our customers. Our crisps and truffle collections are particular favourites. Our black truffle does really well in Japan, which is one of our core markets in Asia,” said Narayan.

In a short span of time, Hunter Foods has become one of the top five brands of snacks in Japan. Over the last year, the company successfully cemented its presence in international markets such as Japan, through mouthwatering snacks. “It’s something we’re very proud of,” she added.

“We changed our strategy and started building brands with a deep focus on innovation. Hunter’s Gourmet is one such brand that allowed us to create special, betterfor-you, and gourmet products that our health-conscious customers were craving.”

The company has introduced a wide range of flavours outside of its classic offerings. These include wasabi and turmeric, Quattro formaggi, pesto parmesan, and its top customer favourites such as Black Truffle, Black Truffle with Parmesan, White Truffle, White Truffle with Porcini. Its Middle Eastern range is also very popular and offers super-hit regional flavours such as Shawarma, Shakshouka, and Fattoush. More re-

ANANYA NARAYAN MANAGING DIRECTOR HUNTER FOODS

cently, Hunter Foods also launched black caviar under its Platinum Selection.

Serving five continents

Another reason for Hunter Foods’ massive growth has been the UAE’s location between Europe, Asia and Africa. “Thanks to the Emirates’ unique placement on the world map, we are able to quickly and seamlessly deliver our products to around 70 per cent of the world’s population. We currently distribute our products across five continents. Asia is where the majority of our exports go. From Japan and Korea to the Philippines and Thailand, Hunter Foods has successfully captured all these markets. We also export to markets as far away as Brazil, the USA and Australia,” stated Narayan.

A UAE success story

When the world came to a standstill due to the pandemic, Hunter Foods continued its upward growth trajectory and successfully captured newer markets from the heart of Dubai.

“Jafza, where Hunter Foods is headquartered, isn’t just a free zone. It specialises in the business of ‘conducting trade’. And that has helped us immensely. During COVID-19, the Jebel Ali Port that is in close proximity to Jafza did not close down for even a single day. This gave us access to bigger markets and literally doubled the number of countries we were serving during the last two years.”

Jafza‘s partnership has been vital for Hunter Foods on several fronts. The free

zone’s world-class infrastructure and the port’s capabilities have allowed Hunter Foods to competitively, safely, and securely distribute its products in different markets regardless of global supply chain disruptions.

Narayan revealed, “The speed at which we sent and received containers helped us tremendously during this time. We were able to get containers within hours of a ship’s docking, something which would take anywhere from several days to weeks in other countries. This enabled us to send more containers, much faster and also receive repeat orders quicker. These efficiencies became major factors that allowed us to double our export markets from 30 to 60 during the pandemic.”

The company owes a major portion of its success to its robust e-commerce strategy and its wide network of distributors. Hunter Foods is working to triple its growth over the next three years by focusing on its key markets which include the UAE, Japan and Saudi Arabia. Part of their strategy is to build a new facility in

National Industrial Park with four times the capacity of the current factory. “Dubai is synonymous with luxury and quality. And we will continue to live up to that,” concludes Narayan.

Jafza’s efficiencies during the pandemic allowed us to double our export markets as well as revenue at the height of THE PANDEMIC.”

Compliance in Jafza: towards a secure business environment

Compliance is an essential and important part of any business, regardless of what sector the company is operating in. The purpose of compliance is to adhere to both internal policies and procedures as well as governmental laws. Implementing compliance procedures protects your company’s reputational risk, improves your company’s vision and value, and helps prevent and detect violations of rules. Non-compliance with the standards set by law would lead to fines and penalties, as stipulated for in the applicable laws.

Manual of Compliance

Having a solid compliance manual that all stakeholders and employees follow will help you avoid fraud, waste, discrimination, and other issues that could jeopardize your company. Your company’s compliance manual should include all compliance practices relevant to the company’s entire scope, such as the management of external regulations and internal policies, as well as an extensive employee training program. The company compliance manual will ensure that all departments and employees collaborate in order to meet company and legal requirements. This will reduce the likelihood of major problems or violations.

An effective manual improves all levels of communication and interaction between management and employees in a company. The following items should be included in the compliance manual:

• Creation, implementation, revision, and delivery processes.

• Revision of compliance policies in accordance with any new or updated regulations.

• All members of the company should be aware of all the rules and laws that govern how business is done.

Jebel Ali Free Zone (Jafza) announced that UBO registration controls would be implemented for licensed companies in the free zone. With this done, more than 9,000 companies registered in Jafza, and offshore companies can work in a safe environment.

Jafza sends out bulletins and circulars to clients regularly about compliance procedures and any changes related to.

Compliance Procedures in JAFZA

To comply with UAE government rules for regulating compliance procedures, “Cabinet Resolution No. 58 of 2020 regarding the procedures of the ultimate beneficiary owner “UBO” and Cabinet Resolution No. 53 of 2021 regarding administrative penalties for Resolution No. 58 violators,”

The Compliance Department of Jebel Ali Free Zone works to identify and prevent the occurrence of regulatory risks for registered companies as well as their directors and employees by examining and auditing the identities of the owners and owners of companies and their suitability with Jafza’s terms and conditions. It also provides guidance on how to manage and resolve these risks in order to protect firms from them through effective procedural mechanisms and instructions, such as frequent monitoring and inspection, periodic audits, and clarification of the procedures followed.

THE JEBEL ALI FREE ZONE IS ONE OF THE LARGEST FREE ZONES IN THE WORLD, WITH A TOTAL OF 9,000 COMPANIES IN A VARIETY FIELDS. IN ITS RELENTLESS PURSUIT TO PROVIDE BUSINESS WITH THE BEST SERVICES IN LINE WITH LOCAL AND INTERNATIONAL LAWS, RULES, AND BEST PRACTICES, JAFZA HAS ESTABLISHED A CLEAR AND DEFINED FRAMEWORK OF COMPLIANCE PROCEDURES TO ENSURE THAT ALL ITS OPERATIONS COMPLY WITH RELEVANT LAWS AND LEGISLATIONS.

Enrolment Requirements

The client submits all the documents required by the Compliance Department.

If the customer is a branch of a company, the customer must provide the commercial license of the parent company.

Violations of the compliance rules & regulations

In case of violation of the provisions of Cabinet Resolution No. 53, the penalties stated in the resolution will be imposed. During periodic companies’ inspections, the Compliance Department conducts a comprehensive investigation in the event of suspected activity such as money laundering or terrorist activities, and if this is proven, the Financial Intelligence Unit is notified to take the necessary action. Otherwise, the company is classified as high-risk, and close and continuous monitoring procedures are initiated in order to achieve full compliance.

The customer provides copies of the passport, the ultimate beneficiary form, and the DMS Jafza application.

If any additional information or documents are required, such requirements must be submitted by the customer.

1 4 2 5 3 6

The customer submits Jafza registration application and a Know Your Customer form (KYC), with all data filled in.

The Compliance Department provides all information about the company's structure, legal form, ultimate beneficiary owner model, and KYC.

ARNAUD THULLIEZ CEO INDOGUNA

The company’s halal food manufacturing plant boasts the highest standards in food hygiene and quality in Jafza. Arnaud Thulliez, CEO, Indoguna Productions, comes from a culinary background, understands what goes into the making of extraordinary food, and has extensive experience with Michelin-Star restaurants and 5-star hotels around the world.

During his exclusive interview with the Zone, Arnaud shared insights into how the company became a fast-growing convenience food producer and distributor in the UAE and beyond.

Attention to detail and dedication to quality

The Carne Meats butchery and charcuterie range of products are handcrafted works of art, known for being exquisite in taste. However, it’s not just the meat that Indoguna Productions is known for, it’s also their vegan and plant-based product line, Arlene, which has won the hearts of people around the world.

“Our products are perfect for all food aficionados, including vegan, vegetarian, as well as meat lovers.” The company is known in the retail industry for going above and beyond to exceed customer expectations. “We like to work closely with our customers, and offer tasting opportunities to clients to ensure that the taste of our products meets their expectations before they make a purchase.”

What makes them different from other food producers is the quality of the raw ingredients used. Their specialty, however, is air-dried meat. The absence of wa-

ter creates an environment that prevents bacteria from growing, making the meat healthy and delicious to consume. “The seasoning used to create these masterpieces as well as the equipment is imported from Europe, while our dry meat is produced right here in Dubai. We are 100 per cent halal, ESMA certified, and SFDA-approved.”

Indoguna products aren’t just consumed in the UAE but are also loved by customers in Singapore, Hong Kong, Kuwait, Bahrain, Qatar, and Saudi Arabia. Currently, Indoguna Productions is exploring opportunities to get a stronger foothold in France, Canada, and Australia, where their vegan product line, Arlene, is expected to gain wide appeal.

Sustainable development

Apart from creating exceptional quality products for the F&B industry, the company is doing its part to reduce its carbon footprint. “We have implemented a wastewater treatment plant that allows us to regenerate water and use it to make our facilities greener.” They also use LED lights throughout their factories to reduce power consumption and are installing

solar panels to utilize more sustainable means of energy.

Success in the UAE

Today, Indoguna products are being distributed across several retail chains in the UAE including Waitrose, Kibsons, and Spinneys. The company also produces OEM and private labels with several brands in the region to provide innovative solutions that push the entire industry forward.

Despite its exceptional success trajectory, Indoguna Productions continue to create benchmark solutions for the industry. More recently, they have introduced a consultancy program where the company enables clients to build top-rated facilities from the ground up. Through this program, Indoguna helps its clients fulfill the requirements of various local authorities, secure properties, source the right equipment, and supports them throughout the implementation phase. The solution enables customers to go straight to the market with their products and reach profitability faster.

Indoguna Productions is also providing central kitchen solutions to restaurant chains so quality products can be standardised in one facility, and distributed throughout to facilitate the expansion of the group while maintaining quality and consistency in food flavor and standards.

According to Arnaud, the company owes a big part of its success to Jafza. “Being located inside Jafza is one of our biggest benefits. We benefit massively from the access and convenience of being so close to a major port. This enables us to clear containers and export goods efficiently. We receive constant support from the Jafza team that works alongside us to support our growth.”

Americana: Reinforcing its leadership in QSR & food production

WITH A STRONG PRESENCE IN 13 COUNTRIES, 2,050 RESTAURANTS AND HUNDREDS OF READY-TO-EAT CANNED PRODUCTS THAT ARE CONTINUOUSLY GROWING, THE COMPANY HAS A FOOTPRINT LIKE NO OTHER IN THIS REGION

The Americana Group is one of the largest food companies and one of the leading Quick Service Restaurant (QSR) Operators in the MENA region. With its strong presence in 13 countries, 2,050 restaurants and hundreds of ready-to-eat canned products that are continuously growing, the Americana Group has a footprint like no other in this region.

It has become a preferred global partner for iconic international brands and they owe a portion of their success to its strong worldwide distribution network that it has built through supply chain partners like Jafza, a free economic zone located in the Jebel Ali area at the far western end of Dubai. Americana Group has become

a trusted name as it has been serving millions of customers in the region and beyond every single day for the last 58 years.

The Journey

The company’s foundation was laid in 1964 in Kuwait. Just six years after its inception, Americana introduced the concept of QSRs in the regional market as early as 1970. It was a time when the idea was still relatively new. It consolidated its market position as a leader with the launch of Wimpy. It was followed by the successful launch of a long list of iconic international brands, including KFC, Pizza Hut, Hardee’s, TGI Fridays, Krispy Creme, and Peet’s Coffee in 2022. Today, these

brands generate an average of USD 2 billion for the Americana Group.

Moreover, Americana’s ready-to-eat food gained just as much popularity ever since the group’s food manufacturing division started operations in 1972 with frozen burgers and minced meat. The company’s food portfolio has been increasing with the passage of each year since 1972. Today, Americana has more than 29 production lines, managed by around 60,000 employees worldwide. Recently, Americana Group is planning to launch new food production lines in Egypt with an investment of USD 26 million. Their highly efficient supply chain partners such as Jafza enable their frozen food products to reach

customers in optimum condition irrespective of their location.

From East to the West

Americana Group has an ever-expanding list of restaurants, stretching from Kazakhstan in the east to Morocco in the west. Thanks to the organisation’s knowledge about its playfield, it is a dominant player in its core markets with still a lot of headroom to grow.

Americana’s success begins with its people - the communities they impact, their employees and partners, and of course their customers. Their belief in forging deep relationships and always keeping people at the centre has allowed the company to grow year after year. This is why they are immensely focused on the internal procedures, including employee empowerment and ownership.

Superior-quality sub-brands

Over the years, the Americana Group has introduced a variety of sub-brands within its food manufacturing division. One of them, California Garden, has become a pioneer in packaged ambient foods around the world. From fava beans, red kidney beans, baked beans to mixed vegetables, fruits, and seafood, California Garden offers it all.

California Garden’s success is driven by its relentless focus on the superior quality of its raw materials, advanced technological equipment and processes, canning methodologies, storage facilities and supply chain management. Jafza competencies in many ways have bolstered the company’s capabilities.

Data-driven decisions

Today, technology and smarter digitisation strategies are allowing Americana to reach a much wider customer base in numerous different ways and do so far more swiftly. As the industry is transforming, the company has remained at the forefront of change. Designing a data-driven ecosystem to improve visibility and decision-making has enabled Americana to penetrate markets faster with more efficiency. The secret is its combination of disruptive innovation and operational excellence.

Americana Group introduced the California Garden, which has now become one of the leading names around the world for packaged food products.

Jafza, which is part of DP World’s Jebel Ali hub plays a pivotal role in food security at the regional level. It does so by securing stable supplies of food and beverages and ensuring supply chain efficiency, regionally and globally. While food and beverage companies benefit from the flexible and integrated system in Jafza, they can also take advantage of the robust service offerings of the Jebel Ali Port.

Business Incubators

Jafza provides multinationals and SMEs from the UAE and beyond with growth opportunities and access to the region’s markets. Its business incubation initiative specifically supports investors of small and medium-sized enterprises (SMEs) to establish a business in the free zone and regional markets at the lowest costs.

The iconic Jafza One hosts two business incubators exclusively for food and beverage companies. The first is the Halal F&B Trade Incubation Centre which strengthens Dubai’s position as the capital of the Islamic economy. The second is the Latin American (LATAM) Incubation Centre which presents a gateway for companies operating in the Latin American region to enter the UAE and the wider GCC with ease.

Import and Export Licencing

Jafza offers a variety of import and export licences for companies specialising

in the food trade along with well-equipped and furnished offices. The Jafza-issued trade licence enables companies to perform dual activities, which can potentially double the return on investment for businesses.

Moreover, companies can make use of the many strategic partnerships, with companies such as Etihad Credit insurance and several leading banks, that Jafza has formed. This allows businesses to access easy financing for export of ‘Made in the UAE’ products.

Dubai Trade Portal

Once a company obtains a licence issued by Jafza, it will automatically get access to the Dubai Trade Portal. A single window for trade across borders, the integrated platform gives traders quick access to government services.

It also allows businesses to work efficiently with supply chains and get the best instant shipping rates from global shipping lines. The EDO Service (Electronic Delivery Order) allows shipments

to be tracked from their starting point (country of origin) until they reach Jafza or the merchant’s warehouses in Dubai.

ZADI Platform

Dubai Trade’s ‘ZADI’ is an integrated service for companies importing and re-exporting food products. Users can view the best offers for products live from the country of origin.

When reaching Jebel Ali Port, the products will go through a unified inspection process by Dubai Municipality and Dubai Customs, saving time and associated costs.

Food and Beverage Terminal

The food and beverage terminal in Jebel Ali Port includes world-class food and beverage processing facilities. Most notably, these include grain bins, food product storage warehouses, and dairy and meat processing facilities, in addition to tea and coffee processing, packaging, and canning facilities.

Comprehensive Warehousing Solutions

Jafza offers a plethora of covered, cooled, and refrigerated warehouses with flexible contracts for shorter and longer periods. Businesses rely on Jafza and its facilities to maintain strategic supplies of food and beverages across the world. Additionally, the container yards in Jebel Ali Port have electrical power supply points for refrigerated food product containers.

Regional Headquarters and Factories

Jafza’s current trade volume stands at 3.1 million Metric Tonnes and its F&B sector is valued at AED 15.9 billion. The free zone hosts more than 600 companies specialising in food products from 70 countries.

At their current make up, 48 per cent of Jafza’s F&B companies are from the Middle East, 20 per cent are from Asia, 16 per cent are from Europe, 9 per cent from Africa, 6 per cent from North America, and 1 percent each from South America and Oceania.

The free zone employs 6,800 employees and offers 1.70 million sqm of combined facilities to F&B businesses including plots, offices, and wareshouses. It’s key trading partners include Brazil, India, USA, UK, The Netherlands, Saudi Arabia, Kuwait and Iraq and its robust supply chain reaches all parts of the world.

Jafza provides fully serviced plots with all the necessary infrastructure to build state-of-the-art food and beverage factories. Many major global brands have established their regional headquarters in Jafza, including the likes of Unilever, Nestlé, Heinz, Bayara, and several others.

Logistics Corridor

Jafza-based companies can also benefit from the multi-modal connectivity by land, air, and sea through the Jebel Ali

Port as well as the nearby Al Maktoum International Airport.

So, whether you are a budding startup or a global manufacturer, looking to drive the success of the food and beverage

The free zone offers 1.70 million sqm of combined facilities to F&B businesses

Jafza’s F&B sector is valued at AED 15.9 billion

sector, you can rely on Jafza’s capabilities to accelerate business growth and help local, regional and global communities overcome food-related challenges caused by the disruption in the food supply chain.

At it’s current make up, 48% of Jafza’s F&B sector comprise of companies from the Middle East

Nadiya: Giving traditional dates a modern twist

NADIYA CAME INTO EXISTENCE IN 2002 WITH A DESIRE TO IMPROVE THE FEEL AND LOOK OF DATES, A TRADITIONAL EXPRESSION OF ARABIAN HOSPITALITY. THE COMPANY MANUFACTURES A WIDE VARIETY OF CHOCOLATE, STUFFED, AND WHOLE DATES WHICH ARE

IN VARIOUS KINDS OF LUXURIOUS WOODEN AND RETAIL BOXES, FOR SPECIAL OCCASIONS.

In a span of merely two decades, the company has expanded its reach in the UAE, Saudi Arabia, Turkey, India, Oman, Bahrain, China, and different parts of Africa.

We have made our presence felt strongly at various corporate conferences and exhibitions, including Gulfood, and Tax Free World Association (TFWA) in Cannes and Singapore.

We developed relations with some of the biggest customer names and brands locally, such as Burj Al Arab, Jumeirah hotel group, Dubai Duty-Free, Spinneys, Carrefour, EmiratesNBD, etc..

Accomplishments

Danfoss:

ZIAD AL-BAWALIZ REGIONAL PRESIDENT, TURKEY, MIDDLE EAST AND AFRICA REGION

Jafza: Fostering Business Growth and Success

As a leading trade and logistics centre, the free zone has been a major contributor to Dubai’s economy. In 2021, the free zone facilitated over AED 454.7 Billion in trade and recorded a 19% year-on-year trade growth. Last year, the free zone also witnessed an 18.6% Increase in the number of new companies registered, taking the total number of companies operating in the free zone to over 9,000. Through its trade accelerators, business incubators, and strategic partnerships, the free zone offers companies unprecedented growth opportunities.

Momin Oil Industry: A pioneer in industrial lubricants and edible oils

Momin Oils Industry is a market leader in industrial lubricants and edible oils. With its headquarters in Jafza, the company benefits from a top-notch corporate environment for effective business operations. Its presence in the free zone has helped it achieve its 300 metric tonnes per day of industrial-scale output poten-

tial. The company’s 10,000-square-meter Jafza factory produces a variety of food oils, including vegetable ghee and sunflower oils, as well as a variety of automotive, industrial, and marine lubricants for the petrochemical industry. Currently, the Group exports its goods to all nations in the Middle East, the GCC, South East Asia,

and Africa. Its proximity to the Jebel Ali Port also gives it access to regional and international markets.

Building on its success in the free zone, over the years, Momin Group has branched out, opening offices in Afghanistan, Pakistan and Malaysia.

Valmont Industries: Making the world a better place

Valmont Industries was founded in 1946 with a vision to conserve resources and improve lives throughout the globe. In 1986, the company moved its headquarters to Jafza. As a global market leader in vital infrastructure, its high-quality products and services keep roads safer and enable a robust and reliable power grid. The company’s expansion is aided by Jafza’s multimodal connectivity by land, air, and sea, flexible storage facilities, integrated business ecosystem, and smart logistics services.Serving eight diverse markets: Utility, Lighting and

Transportation, Telecom, Solar, Coatings, Irrigation, Ag Tech and Tubing, the company is committed to creating renewable solutions for a sustainable future. This vision aligns with Jafza’s and DP World’s Our World, Our Future global programme that promotes Responsible business practices and aims to bring sustainability into every aspect of work. The free zone, thus, has been supporting Valmont Industries in achieving its sustainability goals by providing them with the right tools, technologies and platforms for seamless and efficient dealings.

Fitco Irrigation: A market leader in irrigation systems

Fitco Irrigation, a British business provides its clients with a full selection of irrigation-related goods and key services including irrigation designs, testing and commissioning. With its highly skilled workforce of engineers and specialists, Fitco has been at the forefront of the business for the past three decades.

In Jafza, Fitco runs its central operations and warehousing for the Middle East, South Asian and African regions. As the re-

gion’s go-to source for end-to-end irrigation solutions, the company represents several important US, European, and Australian irrigation brands. Jafza’s top-notch smart digital logistics infrastructure, scalable technology, strong supply chain and distribution network and multimodal transportation have made it easier for Fitco to serve more than 20 markets in the Middle East, South Asia, and Africa.

Alokozay: Achieving a brighter tomorrow

The Alokozay Group of Companies, headquartered in the Jebel Ali Free Zone, has a rich history that dates back more than a century. The ISO-certified corporation has established itself as an industry leader in almost all facets of the business. Right from investing in top-notch production facilities and sourcing the highest quality raw materials to manufacturing quality

products and creating a comprehensive research and development (R&D) strategy, the company has ticked all the right boxes to become one of the largest FMCG brands in the Middle East.

The robust infrastructure and integrated business ecosystem of Jafza enabled Alokozay to maintain stable productiv -

ity and reach the global market with its “Made in the UAE’ premium products. Additionally, Jebel Ali Port’s strong supply chain networks and vast reach, underpin Alokozay’s extensive distribution network that covers 40+ countries in the Middle East, Asia, Africa, North America and Europe.

Gulfood 20 - 24 Feb 2023

DUBAI WORLD TRADE CENTRE

Gulfood underscores the UAE’s status at the forefront of sector change and leading the role in tackling global issues. Driving creativity and change, in February 2023, the 28th edition of Gulfood will continue to unite food and beverage communities around the world, and act as an industry trend springboard and a global sourcing powerhouse.

Global Dairy Innovation Congress MENA 22 - 23 Feb 2023 Dubai, UAE

5th Global Dairy Innovation Congress MENA 2023 is the only event platform for local and international dairy stakeholders to grasp MENA countries’ market opportunities, dairy product demands and preferences, channel and trade strategies, novel farming & processing technologies, together with innovative dairy products showcase to enhance business growth in MENA.

International Conference on Nutrition and Food Science (ICNFS) 27 - 28 Mar 2023 Dubai, UAE

United

Globoil International 8 - 10 May 2023 Dubai, UAE

Globoil International is a lavish event in the month of May where the key players from the Edible Oil and Agri Trade will meet. The event consists of Interactive Discussions, Awards & Celebrations, and Networking opportunities in the bucket for you. We will be taking Globoil International to Malaysia, Singapore, Thailand, Indonesia, and several other Edible Oil & Agri Trade hotspots around the globe in the coming years.

Dubai Africa Trade Expo 1 - 4 May 2023 Dubai World Trade Centre

Dubai Africa Trade Expo is an opportunity for large numbers of African buyers and sellers in an industry to come into direct contact with each other – at the same time. 150 VIP-hosted buyers conducted 800 meetings with exhibitors via the match.

Agra Middle East Exhibition (AgraME) 9 - 10 Oct 2023 Dubai, UAE

AgraME is the largest gathering of agriculture and trade professionals in the Middle East. The agriculture industry is advancing at a fast pace with innovations, new technologies, and to secure food, meet farmers’ daily challenges and customers’ expectations. The 2023 edition of the event will welcome 120 exhibiting companies from 30 countries and will open door to 4,000 visitors and buyers.

Research Forum UK is proud to host a 4th International Conference on Nutrition and Food Sciences going to bring together a unique and international mix of experts scientists researchers and students to exchange and share their experiences and research outcomes on all elements of Food Technology and Nutritional Sciences.

يتلا ،ةيكذلا ةيمقرلا اهتاصنم للاــخ نــم ربع انتراجت عيسوت انيلع لهسلا نم لعجت .ةيبايسناو ةسلاسب انتايلمع ذيفنتو ،دودحلا انتردق وه ازفاج يف هب عتمتن ام لضفأ نكل تاجايتحا ةيبلتو ةعيرسلا ةباجتسلاا ىلع يأ يف مهعقوم نع رظنلا ضغب ،انئلامع .ملاعلا يف ناكم ؟اهنومدخت يتلا قاوسلأا يه ام عزوــنو ،تاراــــملإا ةـــلود وــه لولأا انقوس سلجم لود

مهاست فيك ؟ةكرشلا لامعأ تاونس ىدم ىلع ازفاج يف انتأشنم تبعل ثيح ؛انلامعأ ومن يف امهم ارود ةليوط ةسيئر ةزيم ةرحلا ةقطنملا يف اندوجو ناك عيبو ريدصتب لولأا ماقملا يف انأدب امدنع انعقوم نم اندفتساو .ابوروأ ىلإ انتاجتنم نم ملاعلا

ةمواقم ثحبلا قيرف علطتيو .ةيوئم ةجرد 100 ىلإ

ةرارح تاجرد لمحت ،ةديدج عيراشم ذيفنت ىلإ رارمتساب كابتوه ةكرش يف ريوطتلاو متي يتلا تاينقتلا ثدحأ جمدل نيينعملا عم قيثو لكشب لمعلاو .»يملاعلا ديعصلا ىلع لصاوتم لكشب اهريوطت ةينطولا تاعانصلا عمجم ايازم ةينطولا تاعانصلا عمجم ىــلإ »كاــب توــه« ةكرش لوــخد ززعيس 21 عمجملا ةحاسم غلبت ثيح ؛ةيعينصتلا اهتاردقو ةيراجتلا اهتايلمع ،يتسجوللا يبد رمم نم بيرقلا هعقومب زاتميو ،اعبرم ارتموليك .يلودلا موتكم لآ راطمو يلع لبج ءانيم نيب طبري يذلاو لمعن« :ةينطولا تاعانصلا عمجم ريدم ،يمسجلا هللادبع لاــقو ةيومنتلا فادهلأا عم مءاوتي امب ةينطولا

وضعلا لبج ءانيم يف ةديدجلا انتأشنم حبصتس« ريبك رــثأ هل نوكيس ام ،ملاعلل ةباوب يلع قاوـــسأ ىـــلإ اــنــلوــصو قاــطــن عــيــسوــت يــف بلطلا ةيبلت يف انتءافك نم عفريو ،ةديدج .ومنلا ةعيرس لوقبلا قوس ىلع ديازتملا ىوــصــقــلا ةداــفــتــسلاا ىـــلإ علطتن نــحــنو ةيعونلا رــيدــصــتــلاو دارــيــتــسلاا قــفارــم نــم

ةديدجلا قفارملا نأ كش نم اــمو .اسيئر ءانيملا ةطحم يف ايلاح اهريوطت متي يتلا مجح عفرل ةيعونلا انتاردق نم ديفتستس ةدايزو ،يبد يف تابورشملاو ةيذغلأا ةراجت ةرحلا ةقطنملاو ءانيملل تارامثتسلاا قفدت قفارملا كلت مهاستسو .يلع لبج يف »تاراــــملإا يــف عــنــصا« ةرداــبــم مــعد يــف فدهت يتلا ،»رايلم 300 عورشم« ةردابمو يف يعانصلا عاطقلا ةمهاسم ةداــيز ىلإ تاراـــملإا ةــلودــل يــلاــمــجلإا يلحملا جتانلا ماع لولحب مـــهرد رايلم 300 ىــلإ لصيل .»2031 يذيفنتلا سيئرلا ،اــيروــبــيار شيغوي لاــقو انتقلاعب رــخــفــن« :ادـــنـــك تـــــيوردأ ةــكرــشــل »تاراــــملإا - دـــلرو يــب يد«