In-talk
New East General Trading: leading supplier of automotive aftermarket
AHMED JUMA AHLI CEO OF NEW EAST GENERAL TRADING
SERVING THE AUTOMOTIVE BUSINESSES SINCE 1992, NEW EAST IS THE LARGEST IMPORTER & DISTRIBUTOR OF AFTERMARKET AUTOMOTIVE PARTS IN THE UAE. A MEMBER OF AUTO PARTS MEMBER GROUP (APMG), AN INDUSTRY-RECOGNISED ORGANISATION THAT CERTIFIES AND AIMS TO CREATE A SUPPORT COMMUNITY FOR ALL AUTO PARTS MERCHANTS IN DUBAI, NEW EAST CONTINUALLY INVESTS TO ADVANCE THE ORGANISATION AND MEET THE FUTURE NEEDS OF THE AUTOMOTIVE AFTERMARKET FROM ITS FACILITY IN JAFZA. THE ZONE CHATS WITH AHMED JUMA AHLI, CEO OF NEW EAST GENERAL TRADING TO KNOW MORE Why did New East General Trading come into existence as an automotive aftermarket supplier? In a world of increasingly sophisticated engineering, there is a huge demand for high-quality and reliable aftermarket automotive spare parts. New East was born from one simple idea – a local automobile distributor serving international needs. In March 1991, New East opened its doors for business in the UAE, helping automobile trade between UAE and other GCC countries. New East Group offers the best of the brands, great products, and outstanding customer service. We have been successfully serving the automation business since 24
Issue 63 | March - April 2022
1992. We are also the largest importer and exporter of aftermarket automotive parts in the UAE; moreover, New East Group operates worldwide and provides support through phone, email, and online to our customers in Europe, the Middle East and South-East Asia. New East Group and Aisin’s joint venture business intends to focus on sales and cover the customer needs in the Middle Eastern and African territories. What products and services does your company offer? New East is one of the largest importers and distributors of Korean aftermarket spare parts, adhering to the highest stand-
ards of quality & safety. We also supply an extensive range of aftermarket Japanese auto spare parts to our customers globally, both in bulk and individually. We put auto spare parts, engines, gearboxes, and other car accessories of the customers’ choice, and offer an entire range of intelligently designed lubricant additives. Our company stocks a very large range of oils, car batteries and lubricants, and we are the authorized distributors for Hitachi Car Battery, Aisin lubricants and fk massiomo car lubricants. New East is centred on importing and exporting a range of Original Equipment Manufacturer (OEM) spare
