In Focus
Cleveland Cable Trading: Providing the right cable solutions across the globe ONE BRAND THAT CATERS TO VARIOUS INDUSTRIES AND THEIR NEEDS Established in 1978 and with over 40 years of experience in the field of cables and cable accessories, Cleveland Cable Trading offers 360 degrees of cable solutions to some of the world’s most critical and demanding industries. With an established client base in Europe, the company successfully opened its facility in Dubai’s Jebel Ali Free Zone in 2016, to offer its services to the Middle East and Africa through its 20,000 square meter facility. During his interview with the Zone, Michael Powell, General Manager, Cleveland Cable, shed light on the way in which the company has made use of e-commerce platforms to drive its growth.
Would you like to provide details on what kind of cable solutions you offer to your customers, and which are the industries you cater to? CCT provides full power, Instrument, control, data, and communications cable solutions for a wide range of industries which include Con-
struction, Power Generation, Oil and Gas, and data centres. Wherever possible, we source cables from within and around the UAE to minimise our carbon footprint and to assist the local economies wherever possible.
During the 40 years of your existence in the market, what kind of strategies have you adopted to ensure growth in business?
We have learned to adapt and embrace change as it happens. It started as early as the mid 1980’s. Suddenly Telecom operators were moving away from copper and looking into glass fibre as the main cable source for communication. Since then, we have seen a decline in lead-lined / oil-filled cables which have been replaced with far better materials in terms of insulation and sheathing. We have been through the development of more rigid and harder wearing polymers for outer sheaths to replace external cables that may have previously been armoured, the use of finer strands that create flexible cables, the
move away from carcinogenic plastics inside buildings which have been replaced by a low smoke, and zero halogen polymers. We ensure that we are always at the cutting edge when a new technology presents itself, we can only do this because of our unique relationships with our trusted manufacturers. Because of this approach, each of our branches and companies have vast stocks of both new and traditional legacy cables available for immediate use.
What aspect of your company do you think serves as your competitive advantage over your competitors?
We believe that our stockholding is unrivalled, we carry a large range of cables in-house for immediate pickup or delivery, throughout all our branches and companies. Due to our relationship with manufacturers, we receive the best pricing and best lead times that are available. The business this brings is a major competitive edge and we often find that we
40 years of experience in the field of cables and cable accessories
enabled by our Fully featured e-commerce website, developed from the ground up with a bespoke data strucure
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Issue 63 | March - April 2022
