Tech-Innovation
NCH combats industry challenges with innovative solutions WITH RESILIENCE, AND STATE-OF-THE-ART TECHNOLOGY AND FACILITIES, NCH OVERCAME THE CHALLENGES OF THE UNSTABLE MARKET AND ENSURED EFFICIENT SUPPLY OF MEDICAL PRODUCTS TO THE COMMUNITY
Dr. Emad Rizkalla, Chief Operating Officer of New Country Healthcare (NCH), and Dr. Ashraf Sabry, Chief Commercial and Marketing Officer of New Country Healthcare, discuss New Country Healthcare’s approach on technology and innovation for growth and expansion. What makes New Country Healthcare a leading distributor in the UAE and the Middle East? Rizkalla: New Country Healthcare was established in1978 as ‘Country Pharmacy,’ which is still present in Bur Dubai. In 1989, New Country Healthcare started importing products and distributing them in the market. We cover a wide range
of categories such as pharmaceutical, nutraceutical, healthy food, and personal care products. For a long time, New Country Healthcare has worked towards improving the quality of its products, and the services provided to its consumers. What makes us stand out in this competitive market is the fact that our products and services are focused on ensuring that people consume good quality food, in order to have enough vitamins and minerals through healthy supplements. Moreover, we provide our customers with proper treatment during times of illness through our pharmaceutical products sold throughout the country. Furthermore,
we are always willing to develop our team with up-to-date information, skills, and knowledge. Lastly, we have partnered with international distributors from different parts of the world to provide the community with one of the most innovative and beneficial products available in the world. What strategies has the company employed to stand out in this competitive market? Rizkalla: Our employees are always up-to-date and are constantly developing themselves to become competitive individuals that will drive the growth of the pharmaceutical industry. We choose our employees based on the highest standards set to compete and thrive in this rapidly developing market. All of our employees belong to the medical background and we have integrated all the departments of the company to ensure an effective and well-coordinated workforce. How did you tackle the challenges of the pandemic? Sabry: Of course the challenge of the pandemic was huge. We were dealing with something that did not happen before. So we had to set our priorities right from the beginning. Our priorities included serving our customers in the best way possible and ensuring the well-being of our team, i.e. the NCH family. Our aim was to ensure that we make our products available in all the pharmacies,
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Issue 61 | May - June 2021
