DP WORLD, UAE REGION’S AND JAFZA’S

DP World, UAE Region, and Jafza, lead in sustainability and smart trade enablement

AS PART OF ITS COMMITMENT TO FAIR TRADE, AND ACHIEVING ECONOMIC AND COMMERCIAL DEVELOPMENT FOR A REGION WITH MORE THAN 3.5 BILLION USERS, DP WORLD, UAE REGION, AND JAFZA PRESENT A UNIQUE MODEL IN ADOPTING SUSTAINABILITY IN ALL ITS COMMERCIAL AND OPERATIONAL ACTIVITIES AND BUSINESSES. THE COMPANY LEADS BY EXAMPLE AND HAS CONTRIBUTED SIGNIFICANTLY TO ACHIEVE HUMAN DEVELOPMENT, ALONG WITH ECONOMIC GROWTH.

For the good of humanity Sustainability is entrenched in the corporate culture of DP World, UAE Region, and Jafza, through well-established processes and methodologies. The company is inspired by these principles from the great life of the late Sheikh Zayed bin Sultan Al Nahyan, may his soul rest in peace. Therefore, the company’s strategy was built according to the principle of “people first”, whether it’s an employee, a customer, or a business partner, to reach all members of society.

In light of these principles, social responsibility initiatives were diversified at DP World, UAE Region, and Jafza and were divided into four levels: Internally among employees, within the Jafza community, locally within the country, and globally to serve communities in different countries.

Change starts from within DP World, UAE Region, and Jafza is an incubator for sustainability initiatives. Some of the key initiatives include the blood donation campaign, participation in the third round of the volunteer relay race “I Deserve Life”, as part of the global initiative organised by Friends Of Cancer Patients in the UAE, in which, DP World, UAE Region, ranked first among the participating entities. Apart from this, DP World focuses on the development of its employees. The #MentorHer initiative was aimed at polishing the skills of women working in the organization.

Serving the community The second level of social responsibility work for DP World, UAE Region, and Jafza, is targeting the Jafza community, which includes thousands of workers from companies based in Jafza. Since the beginning of the pandemic, DP World has been working tirelessly to support the community. During the month of Ramadan, they launched numerous initiatives.

In terms of providing care to the workers in Jafza companies, several inspection and prevention measures were undertaken, more than 10,000 hygiene kits were distributed to workers, and sterilisation procedures were intensified in nearly 150 buildings

of workers’ accommodations and the headquarters of companies operating in Jafza.

The company also donated AED2 million to the “100 Million Meals” campaign, and distributed Ramadan Iftar meals and food supplies to the workers’ accommodation and the operations team in the port, which includes crane operators, supervisors and evening shifts. Nationwide, every day, more than 19,000 Ramadan Iftar meals were provided to the accommodations of labourers. This summed up to more than half a million meals during the Holy Month of Ramadan. The “Give the Gift of Hope” campaign took care of four health cases. In addition, 285 greeting cards were presented to the cleaners working in Jafza.

Supporting the nation DP World, UAE Region, and Jafza, consider the UAE community as the main supporter for all the success they have achieved. To showcase their appreciation for the nation, they launched a number of initiatives to support citizens in the UAE. The main community engagement partners include Dubai Cares, the UAE Red Crescent, the Community Development Authority, the Dubai Club for People of Determination, Al Jalila Children’s Hospital,

The Al Noor Rehabilitation Center in Abu Dhabi was supported and assistance was provided to 32 students of determination, and during the Sahem campaign, nearly 1,500 parcels of Ramadan meir were donated to needy families. The Eid and Eid clothing campaign provided greeting cards to approximately 150 orphans. In the Ramadan as part of the “Give and Earn” campaign, 8.25 million steps were donated, in exchange for which sums of money were donated to the needy.

For a sustainable world Fulfilling the vision of “Ensuring Long-Term Benefits Through Everything We Do”, DP World launched ‘Our World, Our Future’ sustainability strategy guides. It helped the entity work in a responsible way by prioritising sustainability and reducing the negative impact on the people, communities and environment in which they operate.

DP World’s ‘Our World, Our Future’ strategy is split into two components which align with the UN Sustainable Development Goals. The first, ‘Our World’, focuses on the efforts they are making to operate as a responsible business across seven priority areas, including safety, security, wellbeing, ethics, community engagement, climate change, and people development. It is delivered through ambitious commitments, to be achieved by 2030. The second part of the strategy, ‘Our Future’, looks at the lasting legacy they will leave on the industry and society. It focuses on three areas where they hope to make a difference for future generations: Education, Women and Oceans. Nationwide, every day, more than 19,000 Ramadan Iftar meals were provided to the accommodations of labourers. This summed up to more than half a million meals during the Holy Month of Ramadan

Supporting seafarers with a first-of-its-kind initiative in the MENA region

UAE-BASED PERFUME LABEL, SALVA LAUNCHED “HOPE”, A FRAGRANCE DEDICATED TO SEAFARERS AROUND THE WORLD, STRESSING THE SIGNIFICANT ROLE THEY PLAY

As the COVID-19 pandemic spread across the world, many things changed for people, including their way of life, jobs, and interactions with others. In the midst of the lockdowns and travel bans imposed by governments worldwide, seafarers around the world faced numerous challenges.

UAE-based perfume label, Salva, recognised the struggles of seafarers and unveiled its new fragrance named “Hope,” dedicated to their efforts and ceaseless work. Through this initiative, H.E. Eng. Hessa Al Malek, President of Arab Women in Maritime Association (AWIMA) and Founder of Salva, aimed to spread awareness about the plight of seafarers around the world and offer support to them, while also addressing the impact of Covid-19 on the shipping industry and crew changes during the pandemic. In line with the goal of this initiative, 50 per cent from the sales of the fragrance is being utilised to aid seafarers with the “hope” of making their lives better and their future brighter.

A ray of hope As of January, 2021, over 400,000 seafarers were trapped on-board cargo ships, with some of them being stranded on their vessels for over 18 months. Despite this, seafarers were the heroes of the industry and ensured the uninterrupted transportation of essentials such as medical supplies and food. However, they too were a part of the unfolding pandemic and had to deal with the difficulties that came with it. Since travel bans and prohibitions were enforced in most countries, seafarers were forced to stay on-board and were not permitted to perform crew changes despite the end of their service period.

H.E. Eng. Hessa Al Malek, Founder of Salva and President of AWIMA said, “Approximately 80 per cent of world trade by volume is carried out by the maritime industry and at the helm of this crucial job is the army of seafarers, who are a significant part of the global maritime industry. Despite them being professionals who are critical to the operations in the industry, there is a long way to go in terms of safeguarding their interests.”

“The concerted efforts of The International Maritime Organization, the United Nations General Assembly, the International Labour Organization and governments around the world are helping in a big way. Their call to designate seafarers and ma-

rine professionals as key workers is noteworthy. In spite of all this and more, it is our responsibility at a personal level as maritime professionals to support seafarers. It is an honour to be able to do something for the benefit of these seafarers. I am confident that this endeavour will help to attract the attention of the world to the problems that these warriors face on a day-to-day basis,” Eng. Al Malek added.

A local initiative “Hope” is one of the first “Made in the UAE” products dedicated to seafarers around the globe. Through this collaboration, Eng. Al Malek hopes to draw the attention of the world to the hardships that seafarers face.

Eng. Al Malek is confident that her initiative will amplify her goal of extending a helping hand to seafarers, and garner the support of key leaders and influential names from the maritime industry in the UAE and the Middle East region. Through “Hope,” Eng. Al Malek aims to set an example for others in the industry to follow, and ensure that steps are taken to safeguard the interest of seafarers. 50% from the sales of “Hope” is utilised to aid seafarers

January, 2021: 400,000+ seafarers trapped on-board cargo ships for 18+ months

80% of world trade is carried by the maritime industry

Despite them (seafarers) being professionals who are critical to the operations in the industry, there is a long way to go in terms of safeguarding their interests

H.E. ENG. HESSA AL MALEK FOUNDER OF SALVA AND PRESIDENT OF AWIMA

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