GEP Digital Newsletter Spring 2023

digital update

Spring 2023

The X Factor, Got Talent, Family Feud & The Greatest Dancer

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Stacey Noble Global Entertainment Production

Welcome to the latest edition of the Global Entertainment Production Digital newsletter. With everyone back to personalised / hybrid working in the UK it’s good to get back to some normality over the last year.

With some of the our productions still casting with local restrictions it shows the importance of social media platforms across all our shows.

Thank you very much to all the digital teams who have been vital in providing these creative ideas for us to share and to Tom Hoffman and Sandy Reyes from Digital & Branded Entertainment who have provided the Platform Update.

Enjoy!

highlights in this edition include:

Australian Idols returned to our screens after a 13 year break. The production used Instagram to give little backstage peeks including this clip of the judges arriving for the auditions. Also the new judges linked their own social media pages to the show page with fun and cute content

With a brand new ‘Special’ of Idols to mark the 20th Anniversary, the team in France created a fun clip with the winner of their series in 2007 seeing how he would have got on if he auditioned in 2023 … shown exclusively on Twitter

With the 21st series of American Idols launching in February, the digital team used Instagram to promote the new series. They also recorded with their judges, asking what they did for their 21st Birthday plus why the audience should tune in to the brand new season

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In Sweden the team have started to use TikTok to attract a younger demographic to the show. Their most viewed clip was a behind the scene footage of a young contestant before she went on stage, which was released just before the show.

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In the USA they produced a new Got Talent adaptation called AGT: All Stars. This ‘all star’ version features winners, finalists and viewers favourites from GT around the world. The team used ‘Twitter’ to play fun games with the judges, including this clip called ‘Who’s Who’

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a young Flamenco dancer returned to GT after 5 years as his original audition (when he was just 4) has had over 2.2million views on TikTok . Showing the influence of TikTok on the viewers, his new audition got over 40 million views!

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THE X

They also created social media buzz with TikTok and Duets where members of the public could sing online with one of the finalists.

In Italy the team have had huge success on all the different platforms, including 73M views on TikTok. For this season they used TikTok for unique backstage content of the contestants, including this clip asking the finalist who they believe will win the final and a funny backstage dance from one of the acts!

In Indonesia, the last series of X Factor was cast during covid conditions so the team created an Instagram page called “Original Song” and asked contestants to put forward a 1 minute clip of their own song as a casting tool CLICK TO VIEW CLICK

MASKED SINGER / GREATEST DANCER

In Norway the team used the shows TikTok account to upload ‘hint’ videos of the contestants throughout the series with unique footage to see if the viewers at home could work out who the ‘Masked Singer’ was CLICK TO VIEW

In the last series of Masked Singer in Finland, one of the judges said that he would eat his ‘Binoculars’ if it got the identity of one of the contestants wrong (which he did). The team used Instagram to show the judge keeping his promise …

With a brand new series in Belgium, the broadcaster used TikTok to launch the promo which revealed a clip of their very first episode and showcased the new captains.

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For the last series of Farmer Wants a Wife in Australia, the team used Instagram to host a Q&A with the Farmers where the audience could write in with a question and the Farmer’s would respond with a clip exclusively online

WIFE

With the first ever season of Farmer Wants a Wife to to be commissioned in English speaking Canada on CTV - the production used Instagram to launch unique content with the host looking for Farmers and contestants

For the new series of Farmer in the USA, which launched early March, the team used Instagram to give sneak peeks of upcoming episodes, including this ‘meet the girls’. They also uploaded fun pictures for Valentines Day to introduce the new Farmers

In the Philippines the team used Instagram and FaceBook to give viewers a sneak peek into the following days episode with a montage of clips from the show. Including this clip with the headline - who will get the most top answersTeam Ecstatic or Team Cruise

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In France the digital team used FaceBook Watch to upload some fun, unique backstage videos of the celebrities teams that were appearing in the next episode. Including this one from the cast of Asterix vs Obelix.

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In the UK, the team used the shows Instagram account to announce when the new series of Family Fortune would return to the UK:

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They also used clips from the previous series for play along games, where you could guess if the answer was going to be the first top answer.

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LET’S MAKE A DEAL / PASSWORD

In the US , the Let’s Make a Deal team used Facebook Watch to show highlights of the episodes and sneak peeks.. They also included this clip (which wasn’t shown on the main episodes) of a fun sketch with Wayne Brady and Jonathan Mangum doing a scene from Hairspray

The team on Let’s Make a Deal in Indonesia used FaceBook Watch to record a unique promo with their host as a call to contestants / audience for the next round of recordings for the new series

The US launched a brand new series of Password at the end of 2022 after being off air for over 9 years. Jimmy Fallon used he’s own Instagram page to give clues to one of the questions on the evening show, to see if the viewers could get the correct answer …

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Look out for more Password news in the next newsletter with launches in Mexico / Israel and Spain for 2023

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Creator Studio Tools Are Now Moving To The New Meta Business Suite

Creator Studio tools are moving to Meta Business Suite Users will still have access to many of the same features to create, manage and monetize content all in one place. With Meta Business Suite, users can save time with simplified tools that help users connect with their audience and track their performance on both Facebook and Instagram.

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TikTok Introduces Series, A New Way Creators Can Share Premium Content

TikTok is adding another way for creators to make money on the platform: by putting exclusive content behind a paywall. And those videos can be much longer than the typical TikTok, too. The company announced a new program, Series, that allows content creators to make collections of videos available for purchase. Each collection can have up to 80 videos, and clips can be up to 20 minutes long.

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Users Can Reply To Comments With Their YouTube Shorts

YouTube’s added another way to utilize Shorts within its community engagement process. First, users need to find the comment on their video or Short that they want to respond to. Then hit reply, then the Create Shorts icon, this will make the comment appear on the Short as a sticker, which can move or adjust the sizing. Then they can hit record or upload a previously recorded response from your gallery.

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Twitter Updates Checkmarks

Twitter launched a modified version of its verification system, which includes gold checkmarks for businesses and unique labels for official accounts. The new system aims to correct problems that surfaced during the initial rollout of Twitter’s Blue Verified program, which allowed anyone to purchase a blue checkmark for an eight-dollar monthly subscription. Now, the blue checkmark is for accounts verified under previous criteria or the account has an active subscription to Twitter Blue, gold is for organizations, and grey is for government institutions.

Instagram Introduces Broadcast Channels

Instagram introduces a new way for creators to deepen connections with followers. Broadcast channels are a public, one-to-many messaging tool for creators to invite their followers in and engage with their most interested fans. Creators can use broadcast channels as a casual, quick way to keep followers up-to-date. They can use text, photos, video, and voice notes to share their latest updates and behind-the-scenes moments and even create polls to crowdsource fan feedback. Only creators can send messages, while followers can react to content and vote in polls.

Facebook Reels Can Now Be Up to 90 Seconds Long

Facebook has increased the maximum length of the reels one can post on its platforms. Users can now publish reels of up to 90 seconds. Meta-owned social media platforms previously limited reels length to 60 seconds. Besides this change, Facebook has made several minor changes to the reels platform. Users can now easily create reels using memories and pre-built templates with just a few clicks.