THE X

They also created social media buzz with TikTok and Duets where members of the public could sing online with one of the finalists.

In Italy the team have had huge success on all the different platforms, including 73M views on TikTok. For this season they used TikTok for unique backstage content of the contestants, including this clip asking the finalist who they believe will win the final and a funny backstage dance from one of the acts!

In Indonesia, the last series of X factor was cast during covid conditions so the team created an Instagram page called “Original Song” and asked contestants to put forward a 1 minute clip of their own song as a casting tool CLICK TO VIEW CLICK