Global Entertainment Production_Digital Newsletter_May 2020

AROUND THE WORLD

GEP

GEP digital update

GLOBAL ENTERTAINMENT PRODUCTION

AROUND THE WORLD

digital

update A global update of show digital and social activity, including Idols, Got Talent, Eating with My Ex and Family Feud.

/FremantleHQ /fremantle /FremantleHQ

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AROUND THE WORLD

GEP digital update

welcome Stacey Noble Global Entertainment Production Welcome to the second edition of the Global Entertainment Production Digital newsletter. With the difficult challenges that we have been facing around the world, this newsletter highlights all the amazing unique digital content that has been happening across our territories before and during these strange and unprecedented times.

Thank you very much to all the digital teams who have been vital in providing these creative ideas for us to share at the beginning of this newsletter and to Tom Hoffman in the DBE team who has provided the Platform Update.

Stay safe all and the next newsletter will hopefully come from my desk in Stephen Street, not my kitchen table!

Enjoy!

highlights in this edition include:

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TALENT SHOWS The American Idol team created a fun game on Instagram to find out which American Idol Contestant Are You?

CLICK TO VIEW

They also created scavenger hunt on Instagram Stories. This is where they place “front of the line” passes in spots around town before an audition bus gets there and people find them and claim them.

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On Friday 1st May we saw the America’s Got Talent judges audition potential contestants for this season from their homes. This was the first year that these unique on-line home auditions were opened after the main auditions were interrupted due to COVID-19. Launched on FaceBook entitled “The Show Must Go On Line - The Pyjama Party” CLICK TO VIEW

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TALENT SHOWS In the UK, Season 2 of The Greatest Dancer launched at the beginning of January. This year they had a new receptionist, professional Ball Room Dancer Curtis Pritchard. Below is a link to his Masterclass shown exclusively on YouTube The TGD team also created extra unseen content for their social pages, including Instagram, YouTube and Facebook, including this fun ‘blooper video’

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Continuing in the UK, The Thames Digital team made compilation episodes called Britain’s Got Talent Unseen. All unique content from the auditions not broadcast on the main show. These were shown directly onto ITV Hub and Youtube as additional content: CLICK TO VIEW

Staying with BGT the digital team launched “Which BGT Legend are you”.

A filter on their Instagram Stories, as modelled by Alesha (a judge on BGT).

CLICK TO VIEW

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TALENT SHOWS X Factor Italy: Online applicants were asked to sing the same song to mark Liberation Day in Italy. Unknown to the home singer they were actually making a video to appear alongside Skunk Anansie lead singer, and former X Factor Judge, Skin, in a brand-new online video.

CLICK TO VIEW They also launched their first call to action for the next season entitled Quarantine Compilation, with lots of clips from artists and contestants at home CLICK TO VIEW

In France , La France a un Incroyable Talent launched the LFAUIT ChezVous challenge for the show – on both TikTok and Instagram. Post a video of your talent in your home, tag the shows social accounts and get a chance to be published on their social media pages. The plan was to unleash creativity on the communities CLICK TO VIEW

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GEP digital update

TALENT SHOWS

Got Talent @ Casa first launched on Facebook on 22nd March, after Spain was in isolation due to COVID -19. Using past contestants, they asked them to deliver a specific ‘at home’ performance. Airing nightly they include a video from last series show winner ‘Hugo’.

CLICK TO VIEW Continuing with the Got Talent @ Home theme the team also launched on Instagram TV, @ Home with Sante the host and the GT judges CLICK TO VIEW

The digital team for Got Talent Espana also used the shows TikTok account to give access to unique content of the contestants and judges, backstage throughout the season CLICK TO VIEW

Got Talent Czech / Slovak: The team at Prima decided to have an online Facebook Live stream of the Final episode. During the show they featured backstage footage with judges and contestants in the commercial breaks and also superimposed a voting graphic for the final vote.

CLICK TO VIEW

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GAMESHOWS Eating with My Ex - Season 4 has been commissioned in the UK, for joint transmission on both BBC1 and BBC3 (the on-line digital platform) They used their official Instagram pages as call to action for contestants alongside content from the previous series.

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After launching a new version of TMO: Mother Knows Best in Spain, the team created a fun on-line game called ‘Guess Who’. Show the contestant and you have to try and work out who the mother is! It’s the classic "Guess Who”game, with extra clues along the way CLICK TO VIEW

In Love Comes Where You Least Expect It the Spanish team used Instagram stories to ask the viewer who they thought had the most connection or chance with the ‘unusual contestants’ looking for love!

CLICK TO VIEW

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GEP digital update

GAMESHOWS The Family Feud team created different “Best of” compilations exclusively for the shows global YouTube channel These included, dumbest answers, best answer ever and we refuse to answer!

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Let’s Make A Deal, was thankfully all recorded before the outbreak of COVID -19, but the team decided to created an @ Home version of this classic gameshow, with the Host Wayne Brady and Co Host Jonathan Mangum for the shows Twitter account. They played virtual quickie deals with lucky contestants at home, also while they were at home.

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The team in Mexico created a new game with ‘Alexa’ the Amazon smart speaker which has the top 4 answers to over 400 Family Feud / 100 Mexicanos Dijeron questions, which made a great fun edition to the show. Below is a short audio recording from the Mexican version. Do let me know if you would like further info.

CLICK TO VIEW

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PLATFORMS UPDATE

Tom Hoffman, Vice President, Digital & Social Media

Stories are not just a Snapchat and Instagram thing anymore. YouTube has added them, and they are more of a secret weapon than they look. 3 of our channels averaged adding 67k subscribers in 60 days by using them.

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Facebook is all about LIVE and has several new features that could prove handy. Preroll and midroll ads are in beta testing for live streaming that are being explored in the US. And since Twitch has proven to be a leader in live streaming and creator monetisation, FB is launching their own comparable live tools.

And FB Messenger has been rolling out their own Zoom competitor called Rooms for group VCs that might have some features you like.

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Instagram launched the challenge sticker. Challenge stickers work the same way hashtags or location stickers do. You can browse through the challenge database by typing in keywords like "dance challenge" or "art challenge" to find something new. For the moment, a limited number of challenges will be available, but that will hopefully be expanded.

CLICK TO VIEW

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AROUND THE WORLD

GEP digital update

PLATFORMS UPDATE Tom Hoffman, Vice President, Digital & Social Media

The TikTok Creator Marketplace is a platform run by TikTok that houses thousands of profiles of TikTok creators. Brands can search the marketplace for creators whose audiences best fit the target market of their campaign.

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GIFLYTICS is a handy new tool that gives you hourly updates on trending topics within messaging apps by analysing GIF search data. It’s like social listening, except it shows what people are actually talking about privately, not just what people are talking about publicly on social channels. It was built to be a quick tool for digital/social teams to use to get a pulse on trending topics each day so you can stay on top of pop culture moments and adapt in real-time across your digital strategy.

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Tenor is launching a remote GIF creation tool. It will create a custom link to send to talent, who can then easily open the tool on any device with a camera. The experience will guide them through a few steps to capture video with a reaction prompt.

They'll have the option to send it to themselves to share on social, and Tenor will also capture all output in a private gallery.

Tenor can work with you to choose your favourites, edit, add logos, and crop and upload to your Tenor page.

CLICK TO VIEW Summer 2020 | !10