GEP Digital Newsletter - 2021 RoundUp

AROUND THE WORLD

digital

GEP digital update

update Highlights from 2021 A global update of show digital and social activity from 2021

/FremantleHQ /fremantle /FremantleHQ

Recap 2021

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AROUND THE WORLD

GEP digital update

welcome Stacey Noble Global Entertainment Production

Welcome back and Hello 2022.

As we all return from our Christmas and Holiday breaks, we thought that we would send a highlight of all the amazing unique digital content that our territories produced during the unprecedented year that was 2021.

Thank you very much to all the digital teams who have been vital in providing these creative ideas for us to share, plus Tom Hoffman and Sandy Reyes in the DBE team who provided the Platform Updates throughout 2021 As we start the New Year with renewed hope and optimism, I look forward to sharing some more amazing content in 2022.

Enjoy

highlights in this edition include:

Recap 2021

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AROUND THE WORLD

GEP digital update

ENTERTAINMENT

In France, the team created a new tool for auditions in partnership with FaceBook and Messenger. They created unique sponsor ads which were shown on all social media platforms with a note of how to sign up for the casting.

CLICK TO VIEW They also used TikTok throughout the series so that viewers could upload their own talent to the platform and linked it directly to the show’s TikTok handle.

CLICK TO VIEW

When the the show in the USA finished in 2021, the team had fun repurposing clips from the previous season. Including this compilation with one of the judges Sophia Vergara CLICK TO VIEW

In China they launched a brand new version of Got Talent on TikTok in October - the first time that the show has launched on this platform in conjunction with Jiangsu. More exciting updates on this project to come in the first 2022 Newsletter Recap 2021

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AROUND THE WORLD

GEP digital update

ENTERTAINMENT

Series 1 launched in the US on 10th March in 2021 and the team created some great unique content on their social media channels. They also created a filter on Instagram and got their host Wayne Brady to upload some clips to see if he could re-create the talent coming up. The filter was also available for all to try at home

CLICK TO VIEW

For the new season of American Idol the judges recorded a fun, unique promo just for FaceBook on how and why you should audition on Idols Across America!

CLICK TO VIEW

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AROUND THE WORLD

GEP digital update

ENTERTAINMENT

Spain launched their first series of The Greatest Dancer on the 5th April 2021with a a very exciting digital companion show for the broadcasters online platform.

All VIEW episodes where launched on the CLICK TO Channel’s website with lots of exclusive footage on both Instagram and Twitter.

Below are two links, the first one shows the ‘Dance’ of one of finalists to get through to the final and the second clip is their reaction.

CLICK TO VIEW

CLICK TO VIEW

FACTUAL

In France, Series 16 of Farmer Wants a Wife launched in August. The digital team used their social media accounts to keep the viewers engaged between the two series. On Instagram they got the farmers who would be appearing on Series 16, to view the previous season’s ‘Speed Dates’ and give their opinion on what they were hoping to find.

CLICK TO VIEW Recap 2021

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AROUND THE WORLD

GEP digital update

ENTERTAINMENT

With the new season of The X Factor Italy launching in 2021, the team created some fun on social media prior to launch keeping the viewers waiting for the first show.

On Facebook Watch they tricked the new host into believing that he had one final interview, and revealed live on camera that actually he was the new host! His reaction …. Amazing CLICK TO VIEW

The team in Ukraine created their own TikTok page for Maska and used unique content of their detectives talking with the ‘backstage host’ about what the contestants must be going through with the big heavy costumes CLICK TO VIEW

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AROUND THE WORLD

GEP digital update

GAMESHOWS We launched Family Feud for the first time in South Africa and Ghana hosted by the legendary Steve Harvey. The team created compilation clips from the series, with hilarious results. Including “What did you say?!?! Somebody help Steve out!”

CLICK TO VIEW

In France they launched the classic gameshow Password again after a 5 year break and used Instagram to create unique content with their guests. Asking ‘What is your favourite French word as well as official debriefs with the guests looking back on the moments and highlights of the week, exclusively for Instagram CLICK TO VIEW

The classic music gameshow Never Mind The Buzzcocks is back on in the UK after 7 years. The channel and Fremantle used their social media accounts to let viewers know of the launch. On Twitter they featured fun clips from the show, with headlines such as ‘That’s exactly what we were thinking …

CLICK TO VIEW Recap 2021

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digital updateupdate

PLATFORMS UPDATE 2021 RECAP Digital & Branded Entertainment

YOUTUBE SHORTS INTRODUCED 4 NEW FEATURES IN MAY • 60 Second Recordings: Creators can now toggle video length to 60 seconds. However, when recording Shorts videos with music from the YouTube library, videos are still capped at 15 seconds.

• Shorts Video Filters: Filters enable users to color correct footage or change the look & feel of a video.

• Video Captions: Creators can either allow YouTube to add the captions automatically, or manually add their own.

• Shorts Tab on Home Page: In the mobile app, users can explore more Shorts content via a new tab on the bottom of the screen.

CLICK FOR MORE DETAILS

4 WAY LIVE ROOMS WAS INTRODUCED IN MARCH Instagram introduced Live Rooms, which gives you the ability to go Live on Instagram with up to three people.

Previously, you could go live with only one other person in a stream, but they now let you “double-up” on your live broadcast.

CLICK FOR MORE DETAILS

SPACES ON TWITTER BECAME AVAILABLE TO EVERYONE Twitter announced that its audio-based Spaces would allow users to gather with another person or a group of users for live conversations.

You'll see them appear while they're happening, and once they've ended, they will no longer be available publicly on Twitter. Anyone can join, listen, and speak in a Space on Twitter for iOS and Android.

Currently, starting a Space on web is not possible, but anyone can join and listen in a Space.

CLICK FOR MORE DETAILS Contact Tom Hoffman & Sandy Reyes in Digital & Branded Entertainment for more information.

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THE WORLD GEP AROUNDAROUND THE WORLD GEP digital

digital updateupdate

PLATFORMS UPDATE 2021 RECAP Digital & Branded Entertainment

TIKTOK AND SHOPIFY PARTNERSHIP TikTok announced an expanded partnership with Shopify a few months ago and a pilot test of TikTok Shopping among select Shopify merchants across the U.S., U.K., and Canada. The checkout takes place through Shopify by clicking the storefront or product link within TikTok; the user is directed to the merchant website to make the purchase and complete the transaction.

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Snapchat SPOTLIGHT WAS INTRODUCED TO A WIDER AUDIENCE Snapchat launched “Spotlight,” and expanded it to a broader audience this year. Spotlight highlights viral public snaps into a feed similar to TikTok’s to its users. To encourage posts from users, Snapchat paid actual money to people whose posts make it to Spotlight, from a pot of about $1 million every day, which ended in May. CLICK FOR MORE DETAILS

REELS NOW SUPPORTS 60 SECOND VIDEOS After increasing the duration of Reels from 15 seconds to 30 seconds in September last year, Instagram this year now lets creators upload up to 60second clips on Reels. This update also adds a captions sticker on Reels, which transcribes audio to text. Previously, Instagram only supported Reels of up to 30 seconds, while TikTok recently made it possible for users to create videos up to three minutes long.

CLICK FOR MORE DETAILS Contact Tom Hoffman & Sandy Reyes in Digital & Branded Entertainment for more information.

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