MASKED SINGER / GREATEST DANCER

In Norway the team used the shows TikTok account to upload ‘hint’ videos of the contestants throughout the series with unique footage to see if the viewers at home could work out who the ‘Masked Singer’ was CLICK TO VIEW

In the last series of Masked Singer in Finland, one of the judges said that he would eat his ‘Binoculars’ if it got the identity of one of the contestants wrong (which he did). The team used Instagram to show the judge keeping his promise …

With a brand new series in Belgium, the broadcaster used TikTok to launch the promo revealing the a clip of their very first episode and the reveal of the judges. CLICK TO VIEW

For the last series of Farmer Wants a Wife in Australia, the team used Instagram to host a Q&A with the Farmers where the audience could write in with a question and the Farmer’s would respond with a clip exclusively online