Distributors qnd deolers hove lecrrned Irom experience that Rockport stands {or the very best there is in Redwood; alwoys iuily up to R.l.S. groding.
Nothing surpcsses Hockport's Certified Dry Redwood Bevel Sidinq. <rnd it is loctory sealed with Woodtox woter-repellent cri no extrq cost.
Fast service, complete inventories for all basic building needs - lumber, mouldings, plywood, millwork. Speeialty products too -fencing, hardwood, beams, to name a few.
ll[hatever your customers' construction needs you'll do better at Tarter, Webster
A Remanufacturing Plants \ & Johnson distribution yards. a $uying Offices
Buildine materials for any needs at these ten conuenient locations :
LOS ANGELES
42OO Bandini Blvd.
LOS ANGELES (Hardwoodl
4230 Bandini Blvd.
VAN NUYS
15150 Erwin St.
LANCASTER
4O5 West Newgrove Ave.
STOCKTON
Stockton Box Company
laOO Marshall Ave.
NATIONAL CITY
1640 Tidelands Ave.
RIALTO
555 West Rialto Ave.
FRESNO
1266 North Maple Ave.
NEWARK
5526 Central Ave.
PHOENIX, ARIZONA
Arizona Box Company
3203 Grand Ave.
Cost-conscious builders appreciate this roof decking/subfloor product. Combines appearance with economy. Keeps costs down, quality up.
B0ND-DECK is2" x 6" T&G selected white fir assembled into oanels 2I" wide and available in exact lengths to 24 feet.
Actual experience shows B0ND-DECK can be installed for less than half labor expense of conventional2" x 6" decking.
SAVES INSTALLATI0N / BOND-DECK saves five to seven cents a foot over conventional decking.
SAVES MATERIAL / Buy only what is needed. Precise specified lengths are available pre-cut.
SUPERI0R APPEARANCE / Fine grained texture of white fir BOND-DECK presents handsome appearance.
QUALITY C0NTROLLED / Every panel of BONDDECK carries stamp of Western Wood Products Association.
Retailers contact your TW&J offi'ce lor details.
IU,I{IEI AND IU'TO'NG l| TET'Ats
, AGAZ'NE Of TttE WES'-STNCE '?n ond WESTERN BUlLDlllG REVIEW
FEATU R ES
APRIL 1966
voL. M NO. 10
UNION'S FT. BRAGG LUMBER IS A LUMBERMAN'S YARD
SIMPSON TIMBER BUILDS A FOREST PRODUCTS IDEA HOUSE
.WIN A REAL LIVE GIRL" CONTEST AT GRAND OPENING
WESTERN WOOD PRODUCTS ASSOCIATION ANNUAL CONVENTION
SIERRA-CASCADE LOGGING CONFERENCE
THE MERCHANT'S PLAN OF THE MONTH
GOOD YEAR FORECAST BY PLYWOOD ASSOCIATION OFFICIALS
L.A. CLUB HAS ANNUAL VALENTINE GET-TOGETHER
STANDARDS COMMITTEE OVERTURNS 1YZ" SIZES
THE MERCHANT'S OLE MAY RETIRES
LMA'S ANNUAL CONVENTION MOVES TO LAI(E TAIIOE WOOD MARKETING, INC. TO GO LOCAL
GOOD CHANCES SEEN FOR WOOD DISPLAY CENTER
VACATION HOME MARKET PROBED BY SURVEY DEALER BOOSTS SALES WITH BUILDER SEMINARS
Publlcher A. D, B€ll, Jr.
Monaqlns Etlltor - - Davld Cutler
Advertlslng Proaluctilon Manegot Wadlow Trump 'ClrculatloDAndieaDepa,rhcntFHere
Publtrhorr n€preletttatlvoa
NORTIIEBN CAIITOB,IYIA
trfiox Cook. advertlslng and new8' 420 Market'Street, San Franclsqo' calttointa 94111,' Phone (415) Yukon 2-4?9?.
SOUTIIEBN CALITON^TYIA
Jerry lllckey, advertislng qnd news. -412 West Slxth Street' Los Anseies. Callfornia 90014, Phone (213) ,MAdtson 2-4565 or MAdlEon 2-0670. recn'rc NonirrwPsl
Pete f,.lanor. advertlslng and news. Terminal Sales BuUdlnS' Portl'and, Oregon 97205, Phone (503) CAPttol 7-4993.
CIIICAGO
N.o. "Budit" B€uow, advertlslng and news, 11250 South Halsted Sir&t. chlcago, rlllnols 60628, Phone (312) 568-71u2.
EDITOBIAL O.EXTCES
CALIFON,NIA LI'MBER' MER. Cf,IAIifT ts publlshed monthly at 412 Wost Slxth Streot, Ins Anselos. Celltornio 00014. Phone (21S) iltAdison 2-4606 or MAdlson 2-0070 bv Caltlornia Lumber Merchant, Iic. Please address all correspondence to oflice of publicatlon. Second-class postage rates Pald at Los Angele;s, Calltornla. Advertls' ing rates upon reque8t. Subrorlrtlol B.to.-U.S., Canaqa, I\r,.xlco-and Lattn Amerlcas t{- one veari t7 - two yeaE. Over!ea3! E5 - one year; $8 - two Year3. Slnsle coples 50 cents. Back coples ?5 dents when avallable.
Chanco of Adalrest-Send 8ubscrip- tion orders and address changes to Clrculatlon Department, Calilornla Lumber Merch-ant, 412 West Slxth St., Los Angeles, Calif. 90014. Incldde addreiss label from recent lssue lf pgsslble, Plus new address, zone numDer or zrp cooe.
ReDrlnt Sorvlc€rReprlnts, Pre- prl-nts, cover folders (in-both black hnd vi'hlte and color) on California Lumber Merchant artlcles and advertlsins are available on reouest withln the month ol issue. Contact our editorlal oftices for lnlormation and Prices on anY quanttty.
CATIFORIIIA TUMBER MERGHAI{f i.s an ind,epend'ent flLagaz'i,ne publi,shed, nlonthW f or those nxenxbers of the lumber anil buildi,ng materinls i'ndustri,es uho need and wa'nt factual, aceurate ncws and an obiectiue and,Wsi'l of eaents and, products of con' cern to them in busi,ness.
OST DELEGATES TO the Western Wood Products Association convention in San Fran' cisco in early March left with a sense of indirection. As one weary lumberman put it, "['ve never been more confused in my life."
But for the man at the point of sale there emerged one solid accomplishment that should prove of vait benefit to thoae in an area who wish to band together to promote the sale of forest products. The Forest Products Promotion Council became a going concern with the adoption of articles of association and a set of byJaws' Its stated purpose: '"fo promote greater acceptance and use of forest products." Membership is open by board invitation to 'oin' dividuals, firms, corporations and associations who are concerned with promotion of forest products."
In attendance at its first meeting' were representatives from most of the major associations who have been interested in the formation of the coun' cil. A fifteen man board was elected. From this group Bronson J. Lewis of the American Plywood Association was chosen as chairman; Bud Witten' berg, National Association of T'umber Salesmen, vice chairman, and Paul Beattig Wood Marketing, Inc., secretary-treasurer. Principle office will be at WMI headquarters in Washington, D. C.
The council has been formed primarily to o'en' courage, foster and develop local level wood pro' motion groups." The principal means of communication will be the Wood Promotion Bulletin of the Hoo-Hoo Log & Tally, which has already demonstrated its value by the quality of the articles ooHow To Prepare Wood Publicity," and ooThe Interior Designer: A Lumberman's Best Friend," which kicked ofi the FPPC program in the January and February issues.
The officers, until the next meeting in September, will be principally concerned with developing from all sources information on what and who is available from industry associations to local groups de-
siring help with their programs. This data will soon be "rn"ilubl", and should prove invaluable both to association personnel and local officials.
The board voted to establish a very nominal$25 lor local groups, $50 for larger associations-voluntary dues structure, principally to cover mail' ing expenses. Primary financial support in dollars, or in kind, will be provided by Hoo-Hoo Interna' tional and Wood Marketing, Inc., the sponsors of this well-conceived and organized joint venture.
We would be remiss here if we did not give credit for bringing this new child successfully into the world to that active, dynamic chairman of the steer' ing committee, Hoo-Hoo trophy winner Tom Gal' lagher, the president of New Mexico Timber Prod' ucts in Albuquerque, and his able temporary secretary, Bob Holder, Hoo-Hoo's executive vice-president. Those of us whir will eventually benefit owe thern a real vote of thanks.
In these turbulent times when the lumber industry gives continuing evidence of inability to agree on many matters, it is encouraging to find at least one field in which cooperation can and has been achieved. We are hopeful there will soon be more -many more.
Those among our readers looking for ideas that can be put to constructive action to stimulate in' creased and more profitable sales, would do well to keep in touch with FPPC developments through the medium of the Wood Promotion Bulletin.
,THE LUMBER standards, due to be dropped from I the government's list of standards on September 15 if the lumber industry can't agree on sizes, are making more news by their continuing ability to cause controversy.
For details on the industry's saddest story see the WWPA convention rundown on page 12 and a re' port of the standards committee on page 26.
The best way to make every sale is to keep an inventory of everything you could possibly need. You know that's impractical in your yard because slowmoving items would take up space you can't spare for occasional sales.
+ SOLUTION: Use our warehouse as you would your own inventory. Pick up directly from us and deliver to your customer. lt's the fastest way to do business. And we've got everything... all the time... at a Iocal competitive price planned to help you make a better prof it.
Paneling Siding . Sheathing Moulding . Overlaid plywoods
Hardwood Plywoods . Bestwall Gypsum . Hardboards
Flakeboards Doors . Redwood . Suspended Ceilings
A S A FIRST TIME visitor lo Fort Bragg I Lumber Company. pcrhaps thc initial question "*hy" pops into your mind. A subsidiary of Union Lumber Company, the brand-new retail outlet almost seems out of place in the rustic Mendocino County community.
Fort Bragg Lumber Company is truly a lumberman's lum'beryard, sleek and mod-
ern in every respect and (Hallelujah!) built entirely out of that modern building material wood.
Of course, being its parent company is the largest producer of CRA graded redwood, this beautiful wood unique to California is prominent in the construction of the new 12,000 sq. ft. showroom-warehouse building.
And there is the first answer to the question "why." What better way to display the many products produced by the veteran (established 1885) redwood producer?
With hundreds of out-o{-state retailers visiting their facilities each year, Union Lumber Company has long heen interested in a way to better display its products. Using them as components in a modern retail building material yarda dream yard, if you will, was the answer. Besides the obvious redwood "pitch," many of the visiting firemen will benefit enormouslv because there are dozens of merchandising pointers to be had by a simple eyes-open tour of the yard.
The second answer to the question "whv" is the phenomenon that has taken placc on the Mendocino Coast in recenl years. There is a full-fledged housing and resort boom going on along the rugged Mendo'
coastline. Retirement homes, second homes, artist colonies very reminiscent of Carmel. resorts. motels ad infinitum.
In short, besides its long standing customers in the area, a new outside buying influence is making itself felt in Fort Bragg. Merchandise not formerly carried, such as garden equipment, hardware and power tools, now occupy prominent positions in the new store,
The new 13,000 sq. ft. store layout was designed by Garehime Corporation and the package included Daley Store Fixtures as well as the complete Stanley tool and hardware line.
Perhaps one o{ the most striking features of the new store is its roof system. Bothersome center posts were eliminated by using
(Continued on Page 73)
WELL.UGHTED SAIESR0OM features wide aisles between display islands, cheery, sales-inducing atmosphere. MANtIING THE counter are salesmen Dave Jordan, Bob Saylor and (right) store "super" Clarence Lang. The soft cotor of the redwood siding on store {ront presents pleasing appearance (belowt. MAIIAGIR 0t the Fort Bragg Lumber Co. is personable Fred Dias, a seasoned veteran in the business.0ld store (below) now thankfully departed. cino IARGE WAREH0USE connected to the back of the showroom offers easy access for customer pickuo
I A texture between burlap and grasscloth offers builders and do-it-yourselfers exciting (and low cost) design possibilities...stained, painted or left in its natural warm wood finish. I Oh yes, Homespun comes in 4' x 8' sheets, y4" and Ye" thick. I Doesn't this sound like a product you can use to build extra sales and profits? Why not find out foryourself ...send for literature and samples of Allwood Homespun and other Hines textured and printed hardboards. They are designed for sales and profit building.
Other embossed hardboards by ALLwood. Samples sent gtadty.
.. A UNIQUE EXPRESSION of archiA tectural design, new building products and home furnishings" is the way Simpson Timber Company describes its redwood Idea House recently completed near San Francisco.
The house exemplifies maximum house performance on a narrow pie-shaped suburban development environment where there is close proximity to other houses.
Certified kiln-dried California redwood siding, rough-sawn redwood plywood panel' ing, a new, experimental redwood weatherlap roof system, doors used as structural window wall units, a new prefinished wood floorine and the latest innovations in kitchen appliances, lighting and bathroom fixtures are featured in this exciting show' case of building ideas.
The house was desigrred to meet the universal needs of housing performance in building markets where land costs are ap' proaching construction value. The three' ,bedroomo three-bathroom house features the concept of indoor-outdoor living so synonymous with California. This same design can be adapted, with minor modifications, to reflect geographic regionalism wherever it may be built, such as the Northwest.
The house is a tribute to the use of forest products.
Simpson Timber Company products featured in the house include: three patterns of 1x6, 1x8 and 1x10 channel lap certified kiln-dried California redwood vertical siding for the exterior; Ruf-sawn redwood plywood for soffits; Douglas fir for all structural and framing lumber; a special
weatherlap roof system of certified kilndried all-heart redwood created for this project by the architect; woodfiber roof insulation; Staccato Symphonic doors for entry and interior doors; woodfiber in' sulating sheathing; Forestone fissured acoustical-insulating roof deck for the roof deck of the low-sloping roof, insulation and finished interior ceiling; California redwood for all decks. fascia and trim.
New suspended Redwood Ceiling Sys' tem with luminous drop-in panels in the kitchen and bathrooms and Forestone Petite acoustical ceiling board in the master bedroom; Ruf-sawn redwood PlYwood, grooved with a saw kerf l'l/rt' on center for paneling throughout the house; Skid Guard non-skid plywood for the boat dock; (Continued on Page 72)
Patio is an extension of the living room. Entire house is all wood and an effective forest products showcase. Dining room is Ruf-sawn redwood. Kitchen features suspended redwood ceiling system. Sunken living room blends wood and brick effectively. ALL PHOTOGRAPHS COURTESY OF SIMPSON TIMBER CO. Den has corner windows, light, airy look.
"l'M AtL Y0URS for five days if your name is drawn at Cooper's Grand 0pening," was the pitch that attracted thousands of customers to the new yard for a look-see. "Miss Grand Prize" (above) was Carol Andreson, a professional model, actress and nurse.
OMING UP WITH a {resh idea for a grand opening ceremony is harder than putting toothpaste back in the tube. Such events generally turn to the musty old cliche of a ribbon'cutting ceremony followed by cofiee and cake for the customers.
An energetic young Los Angeles dealer, however, swung open the doors to his new store last month with the most unusualand efiective-grand opening promotion in the history of the ,business. How's this for openers:
"Win a real live girl! AU yours for five days! Nothing to buy, just come see Cooper's fabulous new store and sign the register. If you don't need another person around the house, you can have $250 worth of free merchandise instead."
sustained the interest in the grand opening with newspaper ads and a direct mail piece mailed to thousands of local homeowners.
The result? The store was jammed throughout the four-day grand opening period. Over the weekend, more than 9,000 visitors came to look over the new store. They also came to buy, attested to by the fact that 45 percent of the trade during the opening was in cash sales.
"Miss Grand Prize" was lovely Carol Andreson, a professional model, actress and registered nurse. And the lucky win' ner was Valter Hennig, a 64 year'old furniture plant worker.
A l(lSS F()R THE Wlilt{ER, Walter Hennig, a 64-year' old furniture plant worker, who took home the lovely "grand prize'' at the opening. Second prize was a DeWalt oower shop and third prize was a tv set, shown hbre (right) being awarded to a smiling youngster by Coopei Lumber's Bill Cooper. Dealer Cooper, who rlces'speedboats in his "off-duty" hours, reported crowds of 4,500 visitors per day during the weekend of the four-day grand opening ceremony.
The "win-a-person" drawing, the brainchild of dealer Bill Cooper, president of the new Cooper Lumber Store, set off a wave oI enthusiasm throughout Los Angeles. Local papers picked-up the story and ten radio stations discussed the drawing on their conversation programs. Cooper
As Hennig's name was drawn, Cooper asked if he would take Miss Andreson or the free merchandise. Smiling, Hennig slipped his arm around the lovely lass and retorted, o'I'll take ,his merchandise'"
Second prize was a D'eW'alt power shop and the third prize winner took home a portable tv set. Hundreds of other prizes were given away including power tools, glue guns, electric drills, hand tools, tool chests and pre-finished paneling.
Throughout the grand opening, Cooper Lumber conducted a series of product demonstrations and how-to-do-it clinics. These sessions included an antiquing clinic, power shop demonstrations, and other clinics on how to install wall paneling, how to use power tools and how to work with plastics.
The new Cooper Lumber Store (which their advertising says is "even nicer than a warm puppy") is the culmination of many years of careful planning and study by Bill Cooper, a dynamic, third geni:ration lum' berman.
In 1957, Cooper, fresh out of the Marines, took over the family business when his dad passed away. Founded in 1930, Cooper Lumber had long been a leading Los Angeles yard and had at one time operated a wholesale division. Soon after
DIRECT MAlt A0 sent to thousands of howeowners in Coooer Lumber's marketins area sustained interest in the grand opening. 0utside of mailer read, "Win a Real Live Girl. See inside for lovely particulars."
yoLrng Bill touk over opt'ration of the company, hc lregan to cast about for means to up-date the husiness.
The first stcp was a self--servicc shed completed several vears ago adjacent to the existing showroom. The shed incorporatcd several of Cooper's merchandising ideas. Sales immediately spurted. The average cash sale rosc from $3.-tr6 to $5.40. Soon Cooper began planning an e'r'er larger expansion that resulted in the present 30,000 sq. ft. showroom.
"That self serr.ice shed served as a pilot for our remodeling." says Cooper. "After trying it for several years. I'm sold that self service doesn't work. I've found that only about l0-15 percent of our customers know what they want. 'fhe rest want to browse or want help."
To solve this problem, the new Cooper store offers customers a choice of two buttons as they come in. If the customer picks a red button that reads "Help, and smile at me," a salesman offers assistance. If the customer just wants to look around, however, he can wear a blue button that says "Just browsing, thank you. Your store is fascinating and I'm about to spend a considerable amount of rnoney."
Cooper's new store literally abounds with new merchandising ideas. gleaned from hundreds of different sources.
There is no directory in the store, and managers constantly move displays to different areas in the showroom. "I want a customer to hunt for what he wants. Wrile he's hunting. he'll probably find something else he necds," says Cooper.
A firm believer in pricing each item. Cooper will soon institute a polic,v that "If you find something without a price tag, you can have itl"
All the managers of the store have their "office" in a circular "information desk" in the center of the showroom. "l want mv managers out front where the customers can get to them if they need help," muses Cooper. "And I've found that if you put a man behind a dcsk, there's a temptation for
him to just stay there."
Another new concept being initiated at the Cooper yard is the splitting of the shoulder trade and the contractor trade. The new Cooper store is a "one price to all" operation. The firm operates another yard on a rail spur in nearby Inglewood to serve contractors and industrials.
"I didn't want my contractor customers (Continued on Page 75)
rf.'HE WESTERN WOOD PRODI CTS
I Association. wrt-stling with the thorniest dragon in the businessthe lumber standards -- came up with a new set of sizes at their annual convention, only to see them discarded before the month was out by the American Lumber Standards Com' mittee. (See stand,ards story on page 26).
What the lumbermen had agr'eed to on sizes at their March 9-11 meeting was that thickness {or dry nominal 2" framing lumber be set at a minimum ol l7/2" and the thickness of green at | 9/16" with the widths of both dry and green remaining at 4tt-35/B't, 6-5Y2" , B't-7L/2", )0"-91/2", and 12"-1112". Minimum widths of common and selects would b." 3/g,, ofi nominal Ior 5" and narrower stock, a1ll le" off. nominal for 6" and rvidt-r stock.
The new rules would plovide for a dry s7*" and a dry il/-rtt board and a green ")/*t' board.
Another casualty o{ the ALSC actiott was WWPA's move to go ahead with the publication of a new grading book to includc the sizes adopted at the San Francisco meeting. Thc ALSC meeting passed a resolution forbidding all rules writing agencies {rom publishing non-standard sizes. WWPA had
planned to include them, fully marked as such, in a special section of the grading book they publish.
In response to these and othcr ALSC ac' tions, Wendell Barnes, executive vice-president of S/WPA, said, "We are seriously concerned over certain legal and technical aspects of SPR as suggested by the Ameri' can Lumber Standards Committee." WWPA legal counsel Manley Strayer had earlier warned the ALSC that he was seriously concerned over the restraint of trade implication of any action prohibiting the publication of non-standard sizes when properly identified.
But all the business at the convention certainly wasn't on the standards, and the giant WWPA again ran a smooth, wellorganized show.
A Chicago dealer. Robert S. Friedman. of the successful McGrrw Lumber Co. gavc the manufacturers some plain talk to chew on at one of the luncheon meetings.
He pointed out that most any modern dealer will sell whatever building material that gives him the most profit. He warned the lumbermen that, "We'll sell rvall panels with ping-pong balls as insulation if it is profitable to do so."
Regarding distribution. Friedman observed, "if you manufacturers by'pass the dealer, you'll pr<rbably find yourselves still selline to dealers. hecause the dealers will besin to function as builders or as component fabricators, wht-'re brand product specifications are made by the fabricator."
Loran L. Stewart, 55, of Bohemia Lumber Co., a progressive and dynamic lumbermen, was named president of WWPA. Stewart's election to the top post in the nowerful }2-western state association was confirmed at the closing session.
A lumberman's lumberman, he is the son of Lane County, Oregon pioneers, and his grandfather was J. B. Hills, an early-day logger on the Willamette river. Born in Cottage Grove, Oregon, January 19, I9Il, he graduated {rom Oregon State College at Corvallis, with a degree in logging engineering.
At the Friday membership meeting, Irvin H. Luiten, director o[ public affairs for Oregon, Weyerhaeuser Company, told lumbermen that they must initiate a strong grass' roots efiort on governmental and public re-
Iations action within its own membership, and that it rnust educate the public to the benefits derived by society from well-man' aeed forest resources.
Luiten reminded the lum'bermen that the increased governmental regulation of indus' try operations and the threat of recreation' ists' influence on the acquisition of private Iorest land and the use of both private and public land, lvas mounting. He stressed that no lumberman could disregard local land problems in any area of the West, conclud' ing that "When the bell tolls for one of us, it tolls for all of us."
The lumbermcn faced up to thc growing national trend for industrial beautification with a special award to Grant ll. Potter, i)inuba. California lor his imaginative industry leadership in thc bcautification of his Dinuba plant, and in providing Western lumbermen an inspiring example itl com' munity relations.
Frank R. Gilchrist of Gilchrist Timber Co. in Gilchrist, Oregon, was elected vice president and James H. Witty, Al Pierce Lumber Co., Coos Bay, Oregon, treasurer.
Annual meeting date for the 1967 meetine in San Francisco was scheduled for Febr.,ary 28 through March 3. 1968 ses' sion, San Francisco, Nlarch 5-8.
In other industry-wide action: The association's powerful forest conservation com' mittee under the chairmanship oI Walter W. Black of Custer, South Dakota urged support for Congressional appropriations {or incrcased forest road construction and encourased thc Chief oI the F-orest Service to requiie timber management assistants to meet regularly and often with industry rep' resentatives; and that the Forest Service stress the compatibility of timber harvesting to recreation in public information pro' srams,
The traffic committee resolved that WV/PA join forces with other forest product associations to do all possi'ble to secure mor'e lumber carrying equipment from all types of carriers
The forest practice committee reaffirmed support o{ oral auction bidding procedures in preference to sealed bidding.
The safety committee approved the State of Oregon division of continuing education as the official training agency for WWPA's program of upgrading the skills of person' nel in the wood products industry.
Retailer John Suverkrup says,
John Suverkrup, president of Southern California's John Suverkrup Lumber Co., selected San Antonio rigid pole warehouses "after discnssing our project with other lumbermen in my area. Turned out that they l.'ere ex:rctly l.hat rve needed for our type of retail operation. Our plans for the future inclnde anothel expansion and you can be sure our u'arehouse problems will be handled by Frank Ruggieri and his fine San Antonio organization."
Give us a call! Our staff of engineers will be happy to help you design the building that best suics your particular needs.
r' All .buildings engineered and designed by licensed engrneefs
y' Insurance rates considerably less-yet full coverage
y' All poles cemented to a depth of six feet
y' Never needs painting-won't rub off on clothes
y' No odor
y' Safe against earthquake, wind and weather hazards
y' Designs meet all building code requirements
"San Antonio solved our warehouse problems... at a price tbati rigbt !"
TIAVID M. WILLIAMS. I'. S. PIYI-f *oo4', logging supervisor in Redding, Calif., was elected president of the Sierra-Cascade Logging Convention for 1966-67 at the group's 17th annual convention held recently in Sacramento, Calif. Williams succeeds Ray Crane of Crane Mills, Corning.
The newly-elected vice president is Tom Taylor, American Forest Products Corp., Northfork, Calif. Re-elected secretarytreasurer was L. D. Wambold, Redding, Calif.
Dedicating its program to the 25th an' niversary of the American Tree Farm System, the theme for the three-day conference was o'A Public TrustTree Farming and Good Logging'"
During the opening day's program, President Ray Crane presented a plaque to the nation's oldest tree farm at Clemons, IVash., accepted by Robert Ramstad, forest engineer, Ifleyerhaeuser Company, Clemons. Another -pl*que was presented to California's oldest tree farm at Chico, Calif., with acceptance by Joe Akers, manager, California Lands and Timber, Diamond International Corp., Red Bluff, Calif.
High on the program was an equipment clinic, billed as 'oThe Big ShowLogging Machinery, 1966." More than 60
manufacturers displayed their wares filling more than 100 exhibit spaces at the Cali{ornia State Fairgrounds, according to Max Christensen, equipment chairman for the meet.
The conference featured a three-day series of profit-packed panel discussions and speeches covering such subjects as "Logging Road Maintenance," "How to Manage a Tree Farm," "How to Bid a Logging Contract," and "New Harvesting Ideas."
Directors elected for a two year term at the meet were: Hank Abraham, American
Forests Products Corp., Johnsondale; Joe Lebo, Georgia-Pacific Corp., Feather Falls; S. C. Linebaugh, S. C. Linebaugh Logging Co., White Pines; Jim Thompson, Stockton Box Company, Foresthill; Dan Gellerman, Glenco Forest Products, Sacramento; Doug Whittaker, Fruit Growers Supply, Hilt; Mike Balcom, International Paper Co., Weed; Bob Leatherman, U. S. Plywood Corp., McCloud; Jim Fisher, J. W. Fisher Logging Co., Redding; Edward Murrison, L. K. Hollenbeak Logging Co., (Continued, on Page 74)
In o fiercely contested PloY'off, the world's chompion "Teller of Tqll Timber Toles," Don Molson of D. E. Molson Forest Products Co., Gross Volley, Colif., retoined his title ogoinsf five chollengers ol the conference.
Motson iold of the fontostic success of his logging compony-profits up 5000 percent. RePorting to the "slockholders," he disclosed thot o bottle of vitomin toblets occidenfolly dropped by one of the compony's loggers hod revolutionized the techniques of logging.
Grubworms, eoting the toblets, hod grown to monstrous size-bigger thon the lorgest logging lroclor' The firm hornessed these giont lorvoe ond used them for skidding ond colddecking logs. In o motter of weeks, lhe creotures hqd put 150 million feet of logs in the decks.
When the giont lorvoe chonged to their qdult form-immense horntoiled wospsthe comPonY fobricoted greol wire rope slings, four inches in diometer, ond utilized these "helio-wosps" for flying ten truck loods of logs ot o time to the sow' mill.
The entire operotion wos kept o secret from competitors by flying only ot night, ond operoting in lhe woods behind o smoke screen creoted by burning tremendous loods of old truck tires.
Motson reporled thot the comPony is now using the giont wosps for export of lumber ocross lhe oceoniust o 24 hour round lrip, ond the firm is negotioting with lhe oerospoce industry, looking lo new horizons for its helio-wosp.
Millions of READY HUNG DOORS have been installed by the Nation's leading builders. THEY NOW WANT THE PACKAGE, NOT THE PIECES. THERE ARE SEVET.J PROF]TS IN EACH SALE. Aggressive advertising, honest selling and faithfulness to quality have created wide acceptance for READY HUNG DOORS. Home builders, remodelers and "do it yourselfers" need this complete packaged door unit with the patented features thev want most.
The Door-and-Frame Packaged unit Pat. Nos. 2489029, 3032837, 2893049
Others PendinE READY HUNG DOOR MFG, CO, P.O. Box 707 BURBANK. CALIF.
SO EASY TO INSTALL... LESS THAN 15 MINUTES!
Here's the fi rst of th ree easy steps: Lift the door and grooved half up into the opening. Plumb and nail to wall.
From the opposite side of the opening, slide tongued half of the frame into the grooved half. Nail trim to wall.
(Complete diagrammed instructions come with every packaged READY HUNG DOOR unit.) Squeeze both halves together and nail through stop and jambs into trimmers. Check swing and final clearance of door. That's it-in less than 15 minutes!
I
BY BUILDERS
BY "WEEK-EN D CONTRACTORS'' BY ARCHITECTS
tor all types of new construction for "do-it-yourself"
These excellenl house plons ore for sole os ore Mr. Estes populor Plon 8ooks. Mony retoilers olreody sell or provide his Plon Eooks qs o customer seryice of proven populority. Mr. Estes house plon column oppeors in mony publicctions in the West. Use the coupon on this poge for informotion without obligotion.
Clip
llationwide Plan Book Go. Dept C.L.M., Box 404
Northridge, Galif.
Please send me complete information about the special volume discQunts to retail dealers, on complete working plans and a full selection of home plan books. I realize there is no obligation involved.
NY FAMILY that particularly enjoys t-heir privacy and outdoor living will be
enchanted by this plan. Here is a home that has been desigrred for casual country living. It turns its back to the street as the family, living and master bedroom all face the rear yard through glass doors which open to the huge patio.
From the entry and its double front doors, traffic is channeled to every area of the house and even to the patio at the rear oI the plan! This is really a centerhall plan extraordinary.
The kitchen and informal dining room have been combined with only cabinets separating the two areas. Part of these cabinets is a wide eating bar which can be used efficiently for the serving of family meals. The kitchen has absolutely everything. The wide pantry is ideal for storing large quantities of canned and bottled goods as well as other supplies' There is access from the kitchen to both the garage and service.
The feature of the large living room is the recessed fireplace which is surrounded by three cloaets. This, plus the halls, isolate the living room from the remainder of the house.
The ability to close ofi the family room from the rest of the home when desired adds tremendous flexibility to the design as does the location of the family room. Al' though there are four openings to this room, they have been arranged so they interfere very little with wall space and furniture arrangement.
bedhave
To increase privacy, none of the rooms has a common wall. They all an unusual amount of wardrobe space. Especially the master bedroom which has two wardrobes, back-to-back.
The luxurious master bedroom suite consists of a dressing room with a table plus a private bath. A high window at one end of the bedroom provides cross ventila.tion but does not interfere with furniture arrangement.
A SUCCESSFUL and profitable 1966 fl" and a doubling of plywood sales in the next decade were the predictions of the American Ply*o"d Association's two top officials in a double-header speech before southern California plywood men last month.
C. L. 'oChuck" Morey of St. Regis, Inc., president of APA, joined James R. Turnbull, association executive vice president, as speakers at thb spring dinner meeting of the Southern California Plywood Asso' ciation in [,os Angeles' Almost 100 whole,rclers, dealers and mill representatives ,were on hand for the confab.
Morey pointed out that Los Angeles is an "if" market for the housing industry.
He said that if Los Angeles markets are strong, the country's housing level is strong. But if Los Angeles markets are not strong, he said, the national level isn't either. The Los Angeles area's annual outlay for private construction is almost a billion dollars, a figure higher than in 44 of the 50 states.
The predicted l0 percent decline in residential housing starts in the Los AngelesLone Beach area from 1965 levels is not as iad as it seems, Morey indicated. Figures released by the National Association of Home Builders, he said, indicate a 9 percent gain in single family unit starts.
The American Plywood Association's 6-point promotional program for 1966 was
outlined by Morey. He listed residential plywood siding, cargo shipping containers, plywood crates' commercial roof decks, military and government use and expansion of sheathing applications in light commer' cial construction.
Since southern California represents the biggest single market for plywood in the country, "A good part of our planning for 1966 was done in light of the market sit' uation you face herer" MoreY said.
He concluded with the hope that "if our programs are successful, and we think they will be, both the plywood industry and this great market you represent will have a successful and profitable 1966."
Association executive vice president Turn' bull forecast a total plywood production oL 24-26 billion sq. ft. by 1976, a doubling of this year's probable total of 13 billion sq. ft.
He told the group that the association ir anticipating more t\an a 50 percent in' crease in the construction market for ply' wood and a 100 percent increase in over' the-counter retail sales and in the industrial market within the next decade.
The executive also spoke of the vast new markets for plywood opening up through large-scale urban rehabilitation projects, which he said oorepresent a major chal' lenge and a major opportunity' To rneet it," he added, o'we are going to have to come up with new products and new tech' niques."
Turnbull also touched on the subject of quality, referring to recent concern of the Los Angeles City Building Department over some low-quality plywood being shipped into the area. He pointed out that there has been no call for reinspection of ply' wood in the city since last July. "We have come out of a crisis in Los Angeles with a stronger quality story than ever before and are pleased to report a corres' ponding decline in complaints nationally'"
The uplifting of quality standards has been costly to the American Plywood Association. "We are still operating without those mills that quit because they wouldn't ----or couldn't-conform to our tougher policies." He said this membership loss totals $600 thousand a year in lost dues to the association.
Turnbull concluded by seconding President Morey's forecast of a profitable year in 1966. 'oThe last half o{ '66 could be a real 'wing-dinger'," he enthused.
Concluding the meeting, the plywood group welcomed their new president, Irwin Goldenberg of Goldenberg Plywood, [,os Angeles. He succeeds Don Braleyn who died suddenly several months ago.
Yord qnd Cqrlood Sqles
*Philippine Mohogony Our Speciolty West Coqst Softwoods
Engineered Wood Products
Remonufoclurers with ComPlele
San Francisco Hoo-Iloo-Ette Club 3-April 12, Monthly dinner, place to be announced.
Induitrial Forestry Assn.-April 13, Annual meeting, Benson Hotel, Portland, Oregon.
San Fernando Hoo-Hoo-Ette Club 6-April 13, Monthly dinner, Far East Restaurant, North Hollywood, Calif'
Arizona Retail Lumber and Builders Supply Assn.-April 14-16, Annual convention, San Marcos Hotel, Chandler, Arizona.
National-American Wholesale Lumber Assn.April 14-16' 74th annual meeting, Arizona Biltmore Hotel, Phoenix, Arizona. Dubs, Ltd.-April 15, monthly tourrrament, Santa Rosa Golf Club' Chet Dennis sponsor.
San Diego Hoo-Hoo Club 3-April 15, Bosses and OId Timers Night. Gift for oldest Hoo-Hoo, plus general drawing on a portable TV. Quails Inn, 1025 La Bonita Dr., San Marcos. Starts 7:29 p.m.
Los Angeles Hoo-Hoo Club 2-April 15, Golf and dinner, Lakewood Country CIub, Long Beach, Calif.
Peninsula Hoo-Hoo-Ette Club 8-April 15, Annual Bcsses Nite, Hillsdale Inn, San Mateo, Amy Halrinton, McElroy Lumber Co., in charge.
Northwest Hardwood Assn.-April 21-22, Semi-annual meeting, Winthrop Hotel, Tacoma, Wash.
Lumber Association of Southern California-April 22-23' Quarterly Board of Directors and general membership meeting, Del Coronado Hotel, Coronado, Calif,
Pacific Lumber Inspection Bureau-April 22, Annual directors meeting, Washington Athletic Club, Seattle, Wash.
National Building llaterial Distributors Assn.April 24-27' 14th Annual Spring Convention, Mountain Shadows Hotel, Scottsdale, Arizona.
San Francisco Hoo-Hoo Club 9-Oakland Hoo-Hoo Club 39-April 26' Annual Baseball Nite, dinner and Giants vs, Atlanta, Candlestick Park.
Lumber Merchants Association-May 1-3, LMA 26th Annual Convention, Harvey's Wagon Wheel Hotel, Lake Tahoe' Redwood Region Conservation Council-May 1-4, 14th annual Junior Logging Conference, Mendocino Woodlands near Fort Blagg. John Sweeley, chairman.
t93OO South Alqmedn
Compton, Colif. SPruce 4'2220
4770 Disfiict Blvd.
Vernon, Colifornio
Phone: LUdlow 9-5581
Wood Products Association of Hawaii-May 2, Annual meeting at association office, Honolulu, Hawaii.
National Forest Products Assn.-May 2-4, Annual meeting, Shoreham Hotel, Washington, D.C.
Los Angeles Hoo-Hoo-Ette Club 10May 5, Monthly meeting, Hollyroe Restaurant, Inglewood, Calif.
Western Dry Kiln Clubs-May 12-13, 18th Annual Meeting, Eureka Inn, Eureka, Redwood Seasoning Committee host.
California Building Material Dealers Assn.May 13-14' Second annual Mid-Year Conference, Sahara Tahoe, Lake Tahoe, Calif. Humboldt IIoo-Hoo Club 63-May 13, Annual Bay Blast, cr"uise Eureka Bay with refreshments and dinner at Samoa.
Lumber Association of Southern CaliforniaMay 17'18, Financial management seminar and joint meeting with Arizona Association in PaIm Springs, Calif.
Dubs, Ltd.-May 20, monthly tournament in conjunction with Annual Reveille, Castlewood Country Club, Pleasanton.
Los Angeles Hoo-IIoo Club 2-May 20, Golf, dinner and entertainment. Tee off: 11:30 a.m., Western Ave. Golf Course, L.A.
National Hoo-Hoo-Ette ConventionMay 20-22, Lnrual convention, Eugene, Oregon.
Oakland Hoo-Hoo CIub 39-May 20, Lumbermen's 34th Annual Reveille, Castlewood Country CIub, Pleasanton, golf on the Iower course, cocktails, dinner and all-star show starts 6:09 p.m., Vic Roth general chairman.
Timber Products Manufacturers Assn.-May 25-26, Annual convention, Ridpath Hotel, Spokane, Wash.
JUNE
Los Angeles Hoo-Hoo Club 2-June 10, Golf, dinner and entertainment, California Country Club, Whittier, Calif.
Lumbermen's Annual Invitational-June 10, Alta Sierra Country CIub, Grass Valley.
California Redwood Assn.-June 13, Board of directors meeting, CRA Office, San Francisco, Calif.
In 1965, approxim.ately $L3,000,000,000 was spent for hotne modernization. Sources indicate a.$69 billion backlog of modernization exists in the lJnited States, with art additional $16 billion deueloping each year.
The National Home fmprovement Council exists to aid in the full development of the remodeling industry. Representing all segments of the industry builders, Iumber dealers, contractors, manufacturerJand associations, it encourages home owners to spend within their means for home improvements as an investment in better living.
As your spohesman.. the N. H.I. C. meets with FHA, congressional committees and industry leaders to lecommend home improvement stimulating progmms. Asyour educator,itholds management clinics for local businessmen, pointing the way toward home improvement promotions. It publishei remodeling training manuals, reports industry trends with a newsletter, and has distributed 10,000 training courses to remodelels by mail. As your public relations counsel, it will reach national magazines and countless newspapers with news material and feature stories on the advantages of remodeling plus distlibute booklets Uv i"dividual industries directed at increasing the total home-improvement market.
N. H. I. C. can institute a program which'will stimulate remocleling throughout your area. Home improve-mentschools...newspapersections...aHomelmprovementTime...theseand.manyotherpromotions can be outlined by the National Home Improvement Council. And. rvith theHomefmprovenintCouncil sticker on your door, you benefit directly from a nationwide program which points to N.H.I.C. members as reliable home improvers.
It gives you an opportunity to work with other leading firms on an industry level. and. to make more sales and profits accordingly. You can use the council as an advisory sewice to keep abreast of developments. participate in education, publicity, promotion and public service programs. fn short, it is the quickest way to develop more sales and profits in the home improvementbusiness.
HO\^/ CAN YOU LEARN MORE ABOUT THE N. H. I. C.?
Fill out the coupon below for further information about the N. H. I. C. . anrl your free copy of "The National Home fmprovement Council and What it Means to You!"
rhe ocriviries of Norionol Home tmprovemenr Council ore supporred 1956-1966 l0 YEARS 0F SERVICE T0 THE IIfDUSTRY
by the folloving orgonizotions, omong ofhers;
U.S. GyDsum ComDsnt
Wcycrhreuscr Coinpahy
il.sonitc CorDontion -
Fo-rcst f ibcr- Products Company
TIME thl|tanc
Owcns{orning Flbcrgla3 Corporatlon
Glorgh-P.cltic Corporation -
Clrt in-tccd Producb CorDoration
Gr3 Appli.ncc lf,anufacturbrs Assn.
llatl. Lunbrr & Bldg. Materi.l Dealers Assn.
Elcctrlc llcrtlng Association. Inc.
Homc lmp. lllr. Consultrntlr, lnc.
Alcoa Euildinl Products, Inc.
Anow Metal. products Corporation
Inyestors Syndicate Credii Corporation
Westi nghouse Electr jc Corporation
Sears, Roebuck & ComDant
Roberts Manuf acturing Company
Andersen Corporation
American Plywood Association
House Eeautiful Magazine
U.S. Plywood Corporation
Whirlpool Corporation
Montgomery lllard
American Gas Association
Formica Corpontion
0iamond l{ational Corporation
Evans Products Company
The Flintkote Company
U.S. Savings & Loan League
Nolionol Home lmprovement Councilrlnc. ll Eqst 44 Slreet, New York, N. Y. 10017
Gentlenen: Please send ne additional infonation on how I can capture my share of the upcoming $14 billion home improvement market,
Aildtess-........
HEIIE IS AN ancient legend which tells us that when a man first achier.ed a most notable deed he wished to t:xplain to hi-s tribe what he had done. As soon as ht: began to speak. however. he was smitten with dumbn€ss, htr lacked words. and sat down. Then there arose-according to the story-a mastt'rlt'ss man. or)e who had taken no part in the action of his fellow, who had no special virtues, but a{flicted-that is the phrase-with the magic of thc necessary words. He saw, he told, he descrihed the merits of the notablt deed in such a {ashion, we are assured. that the words "ltecame alive and walked up and down in the hearts of all his hearers."
Thereupon" the tribe seeing that the words were certainly alive. and fearing lest the man with the words would hand down untrue tales about them to their children, they took and killed him. But later the,v saw that the magi<: was in the wor<ls, not in the man.
The only worth while things that havt' come to us in this Iife have come through work that has alwals lreen hard. and o{ten hitter. We believe that this has always bt'en trut' of mankind and that it alrvays will he true. We believe not in how little work, but how much; not in hor.r' few hour,*, but how many. America must not grow soft.-J. Kindleberger.
BY JACK DIONNE1882-1956
It is much morc difficult to live on the level than it is to think on the level. In your mind )ou may have a pack of splt'nditl ideals. You may admire fine actions. and abhor the other sort. But when it comes to putting these thoughts into practice, that is something else again. But it is better to think guld and do bad, than to think bad and do bad, also. We're not altogethersure that it isn't better than it is to think bad and do good. That marks eitht'r a coward or a hypocrite. But if you reallr. think right, a lot of your thinking is bound to crop out in your actions. Keep the old brain on the decent track, and it's apt to pull the rest of yotr along with it.
And when we have done our work on earih of nece-.sity. of labor, o{ Iover, or of duty like the ,.ilkrvorm that spins its little cocoon and dies, we too depart. But. short though our stay in li{e may be, it is the appointed sphere in which each has to work out the great aim and end of his heing to thtr lrest of his power; and when that is done, the accident o[ the flesh u'ill affect but little the immortality we shall at last put on. *
The great Frenchman Voltaire was once askcd why he was so particularly bombastic on a certain occasion. and he replied: "Among rvolves. one must howl a little."
"D" means DEpENDABLe here at Dant. DEpENDABLE source of. qnal'ity lumber, millwork, mouldings and cut stock. Manufacturers of Ponderosa Pine, Sugar Pine, \Zhite Fir, Douglas Fir, Hemlock, Spruce and Cedar.
DEeENDABLE service in dispatching orclers rvirhout delav by rail or truck and trailer.
\, H I\ {'f( )\\ -\. e,mplete rr ilh lunllrrts. littlt, lrells anr[ t'hop suev. \\as again the lor:ution for- l,os Angelt.s Hoo-Hoo Cluli 'l'rro's lrrrrual \Ialt'ntint's l)av tlinner dance.
'I'lrt' cvt'nt. one of two thc r:lub holds t,trt'h t'car u hcrt' the mt'mlrer-. bring their u'irt's or girl lricnds (st'ldom both)" had good attendtrn<:t' considt'ring that the rank-. of tht: I)art) goers had lx'cn thinned hr' thc flu bus.
The star performcr at this t'ear's Valentine Dav's show was an aptlv rramt'd girl
-l(s1sn Valcntine. Even murt' fittine. it
seerns tltat N[iss Valerrtirre originally hails frorn lhc rrortheltr (]ali[ornia logging town of Scbaslopol. Shc had l,t't'rr \liss Sonoma (lourrtv irr 196;l und Iratl lrt't'tt itt thr' \Iiss Cali[ornia pagcant lrt'iort' going to Hollyrvood to stucly at LlCl-A's rlrantu s<'ltool.
A post-prandial prizt parr:t'ling paced thc partv before the group st'ttled <lown to dancing. Some tert lur:k1' gals w(rrc rt:cipients of some well-chosen prizes that rrere au'arded bv club pre-xy l)on Johnson.
The February 17th evenl was hcld at thc Grand View Gardens rostaurant.
needs 2t/z feet of lumber
per month on a year 'round basis
Must Be Green Douglas Fir Cut To Size in a Standard & Better Grade. You May Quote on Allor Any Part.
l" Lumber Moy Be S-l-S2E Or 5-4-5.
7/8i' Lumber Moy Be S-lS-lE or S-4-S
3" lumber Must Be S-4-S
4" Lvmber Must Be S-4-S.
2x4x48" 3x8
BFt. 4x4x1y2" 3x8
10Ft. 4x6x5y2" 3x8
{ Lumber rnusl be marked os fo quontity ond lengfh
Lumber musf be bundled lor iork truck unlooding
Moy be shipped lruck ond lrailer, flclt or boxcor or by wqter
HUNTER woodworks, Inc.
| 235 E. 223d Slreel, Torronce, Colifornio
belween Avolon oni Wilmington Boulevord
PHONE: (Are<r Code 2l3l SPruce 5-254/ or TErminol 5-5671
C^nll U COLLECT witb Your Offerings !
FOR CREDIT REFERENCES CHECK
*Coos Heod Lumber & Plywood Co., Wilmington, Cqlif.
*United Stotes Plywood Compony, l-os Angeles; eofif.
*Weyerhoeuser Compony, Los Angeles, Colif.
THE FOTLOWING:
*Crocker-Citizens Bonk
south Gore (cqlif.l Brondr Phone: (2131 582-0661
The American Lumber Standards Committee, at a March 23 meeting in Chicago, has agreed that the ll/rtt stand,ards voted by Western Wood Products Association are not acceptable; that they would agree on a new set of green-based standards introduced by LASCs Wayne Gardner; and that they would not allow inclusion of nonstandard sizes in any rules book put out by a rules writing agency.
The proposed new standards that AISC agreed upon are generally based on leaving plesent green sizes as they are and equating dry sizes down.
That would be the IE/a', green by the present widths. The only exceptions would be in the nominal l/' and, I4' sizes. These would increase l/l€' to I 19/16" and t3 9/r('.
The new dry sizes would be:
I 9/16 x 2t/2
x 312
9/16 x 1t/a
I 9/16 x L3r/+
The vote is seen as a tremendous victory for the southern California association, who has long fought the lVz" dry size. Accord-
ing to Gardner, these new sizes will not appreciably upset their local building code. It will also retain their profitable market for resawn boards sold for sheathing, some. thing that would have been lost under the Il2" dry proposals.
The proposal, introduced by Lumber Association of Southern California's Gardner, was approved l7-2. Another vote tby the same count agreed to send the proposal with the amendments as adopted to the Department of Commerce for further processing. This will involve the department satisfying itself that the sizes are acceptable to them. Then the formality of returning the proposal back to AISC for a confirming vote. In the past Commerce has made minor changes in ALSC proposals. If confirmed by ALSC, the department would send the proposed new standards to an acceptor list for a final vote. Past experience, however, has shown that it has seldom been that simple.
The committee sharply rebuffed, by a vote of 15-1, a proposal ,by Al Agather, St. Regis Paper Co. and a former ALSC chair' man, to adopt the sizes agreed on by the Western Wood Products Association at
their March rneeting in San Francisco. (See WWPA conoentian story on page I2).
The committee also agreed, ,by a 9-8 vote, to uphold an earlier appeal by the Southern Pine Association prohibiting any rules writ' ing agency from including non-standard sizes in their rules book. There was some discussion at the meeting that this might be held as being in restraint of trade.
Observers noted that several of the regional associations have included, or plan to include, sizes that are not standard under ALSC and that this might trigger further intra-industry feuding.
Earlier in the meeting, which wtut chaired by Earl McGowin, an l1-8 voto okayed a proposal by Aaron Jones of Seneca Sawmills in Eugene, Oregono that forbids rules writing agencies from including working stresses in their rules book for any material grown outside of its rules writing area.
The nation's wholesale building material distributors expect an 8.77 percent sales increase this year wer l9i5 in ryite of a soft trend in residential construction.
According to a recent survey by the Na' tional Building Material Distributors As' sociation (NBMDA), it is a boost of 1.34 percent in sales over the 7964-65 period.
to more and more California dealers and distributors. For year around supplies of dimension lumber and precision-trimmed studs, depend on D & R and these 4 Oregon and Washington mills:
Old Growth Flr Dlmenslon from F.S.P. Lumber Co., Port Orford, Oregon
Hemlock Sluds from Warrenton Lumber Co., Warrenton, Oregon
Hemtock Dlmension from Westport Lumber Co., Westport, Oregon
Douglas Fir Studs from $hephgrd & Desher Lumber Co., Longvlew, Wash.
Ole Man for nearly fifteen years the friendly face of CaliJornia Lwnber Merchant in southern California, retired ftom the st"f, of the magazine at the end of March.
Ole. who is 65 but doesn't look it, says he just plain got sick of fighting the freeway every morning. (Can't say we blame him).
He and his attractive wife. Millie. are now basking in the sun on a cruise ship bound for Panama. Their itinerary includes stop - overs in Acapulco and Mazatlan. Upon his return, Ole, whom we suspect will be as active in retirernent as he was in business, will
SMltlNetY anticipating the joys of retirement, Ole May accepts a retirement check from GLM's Al Bell (righ0 at ceremony honoring Ole's years of service. do some freelancine along with the Boyi Club work he plans.
Few people have made more friends, or have been better known than Ole has in the Southland's lumber industry. We will mict the daily visits, but he has promised to stop by often and say hello and keep us posted. W'e'll pass the good word on to you.
From all of us, Good luck to you, Ole !
The American Forest Products Corporation's Wilseyville opera' tion established the best 1965 sawmill safety record among the corporation's ll sawmill installations.
Final figures showed total man hours worked at the mill to be 125,M3 with no lost time injuries during the entire year.
This mill, under the direction of J. D. Conger, resident manager, cut more than 28 million b.f. last year.
Now, over 5,000,000 feet of dimension lumber and studs monthly . manufactured especially for Southern California construction needs.
Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-1280 or 78i!-05t14.
American Forest Products Corporation has for the last 16 years conducted this competition among its manufacturing facilities to promote a higher degree of safety for workers.
Arnold Familian, the president of Nedco, Inc., has announced the merger o{ Nedco, Inc. of Los Angeles and Dura Steel Products Company, Santa Fe Springs, under the Dura Steel corporate name.
Harry Brown will serve the new corPoration as president, Arnold Familian as vice-president and Norman Dasher as vicepresident in charge of operations.
Dura Steel makes and distributes bathroom cabinets, bathroom accessories, apartment house main boxes, shower cabinets, kitchen ventilating hoods and ventilating fans.
The Lumber Merchants Association,of Northern California will hold its third and fourth "Dynamics of Selling" programs May 16-17 at San Luis Obispo, and May 19-20 at San Rafael. Devel' oped specifically to increase the sales ability of all lumber dealer employeeg this program provides numerous ways of making sales more profitable for all concerned. For further information contact LMA headquarte$ at 4.546 El Camino Real, Los Altos.
Loke Tohoe is the site this yeor
I r \l B E ri Ir I:RCH A \TS ASS( x :rAu 'l'l( )-\ ,,f \,rrlherrr ( lalilonria * ill move "where tht: action is" this year for its 26th Annual Oonvention, namell' Harver"s llt'sort Hotel on thc shores of beautiful Lake Tahoe. located just. inside tlrt' boundarit's of the silver state o[ \evada. Set for May l-3" LNIA's board of directors are anticipating arr all-time rcr:ord turnout {or this orre.
"Few places have thc drawing porver of Lake Tahoe." exulailrs LNIA con'r'ention
director Hamilton Knott. )-osernite I-unrbcr Co.. fresrto. "and ruc have sotte all out tcr line rrp un all-star l,usiness l)r()gram to matc:h the local attractions. l'his is a cottvention that no dcalt'r or associate memlrt'r should miss."
The lun side of thc converttiorr u-ill bt'gin Sunday, May l. rvith the anntral LNIA (lolf 'Iournament at 'l'ahoe's rrt'u Inclint: Villagt. (]olf Coursc trrttlt'r thc tliret'tion oI t,hairman Hudson Lt't'" head of Lt'e l-umlrer Company, Reno. IJuses will trallsport
golfcrs from Harvey's to mcet the ll a.m. to Noon tee-ofi timc.
"( )ur lrusiness ses-.ions lregin at 9:30 a.m. Ilrttrlav rvith a general mcmlicrship and lroartl of dircctors mecting which will be chairt'd by president Charlie Dart," comments erecutive vice-pre-.ident Bob Mc' Brien. "At the same hour, a spet:ial supplirrs meeting will be held under the direction of Ray Harrell. staff vice-president of the National l-umher trnd Building Material Dealers A-"sn."
The Nlonday men's luncheon will leature keynote speaker George V. Stein of Law' ton, Oklahoma, presidcnt of thc NLBMDA. Stcin will talk on "A Challenge to the Dealeror The Fable of Omar the Tent Supply Dt'alcr."
Another industry-sponsored cocktail par' ty will be held Mondal- evening before the annual banqtret which will be held across the strcet lrom Harvey's at Harrah's South Shore Room. An all-star entertainment pro' gram will he led by Andy Griffith.
Tue,*da-y's business session will begin at
9:30 a.m. with John Hagen, public relations director of National Plan Service, talking about how to "W'oo Women and W'in Sales."
Hagen will be lollowed by William Barkan of Wclls-Fargo Bank uho will explain "Why the Extra Nickel lor Mortgage Money Today." Itay Harrell will compleie the morning meeting by reporting on the Monday morning suppliers session as well as speaking on "National Research and How it is Vorkins For Dealers."
The ladies will be treated to a fashion show at breakfast and will join the men for the closing luncheon at Noon at which time the newly-elected president will make his acceptance speech.
The Imported Hardwood Plywood Association recently announced the addition o{ one new member and four new associatc members. The new regular member is Pine Ply, Inc., El Paso, Texas, headed by president Jack Jimerson.
The four new associate members are: C. L. Hutchins & Co., Inc.. San Dieeo; Norman C. Jensen. Inc." Palo Alto and l.ongview. Washington: Soulh Car,,lina Statc Port Authority, Charleston. South Carolina; and Frank S[. Stanley Company. Fort W'orth. Texas.
What has been called by some a "new generation" in building techniques has becn dcmonstratcd to builders in southern California by the Dow Chcmical Co.
The demonstration consisted of building on stase a six-foot in diameter circnlar dome u.ing "boards" of Styrofoam plastic which were bonded toeether as thev built up to form a eontinuoris structurc.
The spiral generation method o{ enclos. ing space was first announced by Dow in June, 1964. It is a semi-automated construction method which utilizes Styrofoam brand expanded polystyrene insulation material as the sole structural component for, rvhat have been up to now, dome-like units. These may be either hemispherical or low profile and, according to Dow. the technique may also be applied in the future to raising other shapes which can be continuously generated.
For exterior protection, structures erected so far have been covered with a variety o{ malerials such as latex paint. cpoxy coulings, plastic membranes, and concrete u'ith and without steel reinforcement. Interiors have been painted and sprav-plastered. Cor'ered with concrete, the dome structures are excellent insulated form liners which are completed without the time and labor disadvantagcs of cxtensive and expensive {alsc work erection.
Buildings up to 80 feet in diameter have been erected during the past year for such applications as the roof for a convention hall-theatre facility for the Park Place Motor Inn, Traverse City, Mich., and covers for municipal trickling filters in Midland, Mich.
The Southern Calilornia Plywood Association is accepting contributions for the establishment of the Don L. Braley Memorial Loan Fund to make loans to needy students at Los Angeles Trade-Technical Colleee.
The fund honors Don L. Braley, former president of the plywood group and Pacific South Division manager of U.S. Plywood Corp. Braley died January 22.
Loans will be made from the fund, without interest, to deserving students where financial hardship interferes with completing their education.
Los Angeles Tradc-Technical College specializes in vocational trade. semi-professional and technical education and offers a curriculum in woodworkine.
Donations and pledgr.s ro the fund should be addressed to Southcrn California Ply. wood Association, 2975 Wilshire Blvd., Los Angele-., Calif. 90005.
The Walter N. Boysen ComPanY's ad' vertisiirg and promotion plans for this year were shown at the Copeland Lumber Company's annual meeting held in Portland, earlier this year'
Copeland has 86 yards in Washington, Oregon, and California and is the fastest
growing chain on the West Coast. Their yards have handled Boysen Colorizer paints exclusively since 1939.
Wives of the Copeland yard managers were also treated to a preview showing of a new twenty-five minute Boysen Colorizer film entitled ooGood Taste in Decorating." Tea and refreshments were served by Mrs. Copeland to the assembled wives prior to the preview showing.
John D. Ritchie has been appointed to the new position of regional vice president of the American Plywood Association, James R. Turnbull, association executive vice president, has announced' He was suc' ceeded as director of the Information Services Division by George C. Cheek.
The association's board of trustees' de' cision to expand its Washington coverage was based on the desirability of maintain' ing closer liaison with the Department of Commerce, the Department of Housing and Urban Development and other gov' ernment agencies o'which are moving toward a deeper involvement in both product standards and performance stand' ards." Ritchie also will be concerned with such matters as government procurement, government controls and inter-association cooperation.
Some forty outstanding apprentice carpenters will match skills at the an' nual 42 Northern California Counties Con' test, being held this year at the Solana County Fairgrounds, April 22-23. As in the past, the lumber industry will donate lumber, plywood, paneling, hardboard and similar materials as a token of the indus' try's interest and support of the woodworkine craft.
From Eureka, Fresno, MontereY, Red' ding, Al Tahoe, and Fort Bragg will come young men between the ages of 1725 who have enrolled in the four year pro' gram of on-the'job training and classroomrelated instruction and now want to test their skills. The program also allows future carpenters to become acquainted with the construction industry's skill development program and the alliance it has with the wood industry which reflects the natural affinity between craftsman, construction and wood.
The contest is hosted by a Contra Costa and Solana County joint committee of con' struction industry leaders from both labor and management. It is supervised by the Contract Area 42 Counties Carpenters Joint Apprenticeship and Training Committee.
This years contest is being widely pub' licized in northern California high schools.
SIDING & S4S reody for immediote delivery-or pickup No Order Too Smoll
Just try us for PRICE & SERVICE
Willifs Redwood Producls Willits, Cqlif.
Mqnufocluren of: Certified Kiln Dried Redwood '
Bevel Sidings Foctory Primed r Wropping o Loth
o Rough & Milted Commons o Timbers r Member of c.R.A. & R.l.s.
Pockoged Lots o Truck & Troiler ShiPments t Less
Thon Corlood Lots r Mixed Cror Shipments o Dry Kilns
Ploning Mill r Ponderoso Pine o Boords o Siding
Art Masters, plesident of The King Lumber Company, Bakelsfield, is reported on the mend aftel a recent opelation to solve an old back ploblem.
O'Malley's general manager Bob Bluell has announced the sale of the company's Coolidge, Arizona, yard to H&H Hardware of Coolidge. H&H has reopened the yard with L. O. Butroughs, forner assistant at O'Malley's Casa Grande yard, as manager.
Albert B. McKee, who heads up the For'est Lumber Co. retail chain in southern California, recently completed his tern as national president of Ducks Unlimited, a conservation group credited rvith bringing back duck hunting in the Lr.S. The olganization raises money throughout the country to improve duck breeding grounds in Canada.
Max Hill. head of O. M. Hill Lumber Co., Pasadena, Calif., and his Margie, joined the L. A. Dodgers baseball team at Vero Beach, Florida March 10-17, to get a preview look at the club's spring training. This is Max and Margie's fourth trip to the Dodger training camp, and they haven't done badly * two out of four world champs ('63 and 'oD t.
Irving Symons of Hales & SYmons, Sonora, is a member of the local prison board t'olking to rehabilitate young men \\'ho have made a few too many mistakes.
Paul Woods recently moved his Woods Blos. Lumber Co. I'hoenix operation into the folmer location of Halstead Lumber Yald at Grand Avenue and Indian School Roacl in Phoenix and has just completed a store remodeling and a complete yard revamp job. Paul has also beefed up his crew by hiring Chet Brown, former O'Malley's Tempe manager, and Pat Lindley, until recently manager of Maryvale Handi-man Center:.
George Scrim of Robert S' Osgood, Inc., is on a month-long trip to the Orient visiting hardwood suppliers of the Los Angeles impor:t firm.
Stewart M. Snyder, forester and general superintendent of Paul B. Kelly Timber Company at Cloverdale, has been reapnointed chairman of the Fire Prevention Committee of the Redwood Region Conserwation Council for a second term.
Murl A, Wescott, former branch u'arehouse manager for U.S. Plywood in trlugene, has been named operational managel of the distribution facility. George L. Parks of the Seattle branch has been promoted to Eugene branch manager'
LMA board member Lyle Schafer' manager of Minton's Lumber & SuPPIY, has been elected president of the Downtown Mountain View Businessmen's Association.
John TV'. "Fitz" Fitzpatrick reports a ouiet retirement since last August when he Ieft Consolidated Lumber Co. in Wilmington. A little sightseeing is tentatively planned for later this Year.
Bill Bell, owner of Corbett's at Tucson, Arizona, has closed his yard and is now selling cement for Arizona-Portland Cement Co. Bill is currently serving as president of the Arizona Retail Lumber & Builders Supply Association.
Southern California lumberman, Burt Goebel. moved to Seattle March 7 to take a berth as senior buyer for Boeing Aircraft.
Frank Conter recently bought out his oartner Dave Batt at' 24th Street Lumber in Phoenix and will continue to operate this very active walk-in yard,
Clifr Rauch, formerly general manager of Evans Products Company's Los Angeles building materials distribution warehouse, has formed his own sales/marketing company in Fullerton, Calif. Dubbed Amatronics, Inc., the finn handles both building materials and electronic products, ranging from a vinyl-coated plylvood to an automatic pool alarm system. Associated with Cliff is George Bishara, formerly with Evans Products, White Front Stores' building materials division and Watco-Dennis Co.
Kelly Riedel has been named manager of Maryvale Handi-man Center, comer of Indian School Rd. and 51st Avenue in Phoenix.
I[el Fisher has been appointed eastern Washington sales representative for Kaiser Cement & Gypsum, according to M. S. Jared, Jr, Washington-Alaska division cement sales manager. Fisher replaces Darrel Gee, who has been assigned to the Seatile area.
Tom Webb, 21-year-old son of Lloyd W'ebb, general manager of F. M. Crawford Lumber's Los Angeles distribution yard, recently earned his "Green Beret,', graduat- ing first in his class of 800 at the U.S. {r'rny Special Forces School, Fort Bragg, N.C. Tom is currently completing an idvanced.communications course at the school.
Allan Gray, formerly with Union Lumber Co. and Reid & Wright, Inc., has been transferred into Union Lumber's North Bay Counties sales territory.
Paul and Lillie Penberthy, Sr., are on the three months round-the-world buying tour that they have taken every year foi. more than a decade. Itinerary is Japan, Hong Kong, Taiwan, Burma, New Guinea. Bangkok, Borneo and India. Then on to Africa, Europe and home. And all this after re.turning from a month,s buying trip in Brazil.
Larry Owen, president of San Francisco Hoo-Hoo CIub 9, recently spent a chilly, but successful 10 days in the Montreal-Toionto_ l*:t" area on Dyken Lumber Co. busi-
Well-known San Francisco wholesaler. Ben Ward, has joined the sales staff of Califo_r'nia Sugar & Western pine Agency, according to company prexy ,,Bo,' A-hreni,
Ray Lopp is heading up Babbitts ex- panded wholesale hardwaie division in Flagstafr which will include a larEe new building to house this division. Riy formerly managed Babbits yard at Hoibrook, Aizona.
Mike Hynes, a vice president at W. E. Cooper Lumber's nerv ietail store in Los Angeles, joined a group of friends at Sun Valley, Idaho, last month for a weekend ski session.
L_lovd Bowerman, manager of O'Malley's at Yuma, Arizona, has had a busy fall and winter what with completely remodeling his store, acquiring additional land for new storage-sheds, blacktopping, training new help and installing O'Malley's new elJctronic data processing and central bookkeeping s-ystems. Lioyd took over management of the Yuma yard from H. Marvin Smith last year,
Congratulations to Hallinan Mackin Lumber's Dave and Kristin Mackin who became the proud parents of their second girl child, name of Lisa Carol, on March 2.
Nick Nicolai has been named director of market research for Nicolai Co. in portland. Don Mosen has moved from plant engineer !9 Beneral manager - production to replace Nicolai.
James T. Ilreckenridge's retirement and the appointment of Robert S. Lewis to succeed ]rim as export manager of wood products has been announced by Weyerhazuser.
J. C. Wallenstrom, vice president, sales, said Lewis, will be responsible for sales of lumber, plywood and specialty wood products outside the continental U.S.
Oldtimer William G. Cuzner and his wife Wilma, Los Angeles, took a trip to Rio Vista, Calif.. last month to vislt their. daughter and three grandchildren. Cuzner, who for many years operated the KerchoffCuzner Lumber Co., is now retired and devotes much of his time to gardening and raising prize-winning flowers.
Ken Tinckler took a flying trip through the South in mid-March on Stahl Lumber Co. business. Ken made several stops enroute to New Orleans where he took in the Southern Hardwood Lumber Manufacturers Association convention.
Ham Knott celebrated the completion of his brand-new showroom and store at 4840 No. Blackstone, Fresno, with a three-day open house, March 18-20.
Charlie Wilson toured the mill countrv during early March on Woodside Lumber Company business.
(Continued, on Next Pag,e)
E. Y. MacClanahan has moved to Bossmore's Leisure World at Laguna Hills where he's enjoying daily rounds of golf. Mac recently retired as manager of O'Malley's at Nogales, Arizona.
Eomer Hayward, head of Homer T. HaYward Lumber Company, was elected to the board of NLBMDA's National Research Council at the gtoup's annual meeting earlier this month in Acapulco, Mexico.
C. Meek Lumber Company previewed its new Yuba City store and yard layout with a three-day grand opening, March 3-5. E. E. Haunschild, general manager of the Meek chain. was on hand for the festivities along with Yuba City manager Paul Carter.
Carl W'oods, Bisbee Lumber Co., Bisbee, Arizona, has announced the closing of the Henderson Lumber Co. yard at Lowell, Artzona, and the leasing of the property for other purposes.
David Eart has joined the team at Evans Co. in Corona. IIe will work in the tntemational dept. of the Plywall division.
Ken Conwan Southwest charger for Arcata Lumber Co., is back from a circuit trip with news that business is picking up in the area.
Fred and Mrs. Ylindeler are curr.ently on a 3 months vacation tour through Europe' Fred is well remembered to his many Bay Area friends from his years at the helm of the old George Windeler Co., Ltd., on Jerrold Street in San Francisco.
Frank Billings, skipper of the steamboat "Fearless" and manager of Cal-Pacific's San Francisco office, recently spent a rigorous two weeks booming down the slopes at Sun Valley and Aspen, Colorado.
O'Malley's recently opened a 'contractorrlistribution yard in Tucson, Arizona, on the site formerly occupied by Woods Bros. Lumber Co. following the closing of the company's South 6th operation in Tucson.
Earl Grabe, head of White Mountain Lumber Company, Pinetop, -lrrizona, vacationed for a couple of weeks along the southern California coast while the snows continued to build up at PinetoP.
Jim Giles has purchased Dave Ellison's interest in Monument Lumber Co., Pleasant Hill, and is contemplating closing the yard and putting the choice piece of property to other use.
Chuck Noble, head of Noble Lumber' Inc., San Rafael, has opened a southern California ofrce at 5421 Double Drive, Temple City, George Cammeron in charge. More recently at Palm Springs' Cammeron had spent several years with MarquartWolfe Lumber Company.
Bruce W. Mallery of Portland, Oregon, has been appointed administrative assist' ant to E. H. Keppler, general manager of Evans Products Company's Plywall Divi' sion in Corona. California.
A veteran of IB years service with Evans Products, Mallery has served for the past two years as manager of warehouse operations for the company's building materials division.
He is a 194I marketing graduate of the University of Chicago, a veteran of World 
o
o Immediate service on "will calls
o Complete milling facilities
o New, modern dry kilns
o Centrally located
o Competitively priced
Tum-A-Lum Lumber Co.'s Athena, Oregon branch, which had served residents of the area for 60 years, has closed its doors.
The company also has a store in Walla Walla (Tum-A'Lum) and one in Pendleton (Oregon Lumber yard).
Local Manager Fritz Hufiman will work in the Walla Walla store, but continue to reside in Athena. He will make deliveries from the Walla Walla branch to Athena.
Fritz has worked at Tum-A-Lum {or ten years, managing the store the past nine years, following the passing of J. A. t'Artt' Buehler, who ran the store for about 45 years.
Tum-A-Lum has operated the store since 1906.
The 198th Dubs, Ltd. monthly tournament was held Friday, February 18, at San Jose Country Club with 50 members and guests enjoying the excellent weather and golf. Dinner was Pre' sided over by president Bob Kilgore with the help of San Jose pro Eddie Duino who did a magnificent job of swelling the club treas' ury with fines for all.
Low gross ended in a tie between Chet Dennis and Jean Des' truel as did low net between Bill Bonnell and Bob Macfie with identical 66 cards. Other low net prize winners included Fred Ziese, Bob Greene, Bob Schneck, Dave Grabero Ed Pexton, Gran Geisert, Bill Johnson, Harry Hood, Rog Schuyler and Dick Kraft.
In team play it was a four way tie between Davis'Anderson' Cliker; Ziese-Hood-Cheim, Sr.; Graber-Sjolund'Greene; and Prime-Leonard-Macfie.
Second place team was that of Dennis-Schuyler-Macfie and third place team was Destruel-Bob Cheim'Johnson. Fourth team position was tied between Sherry-Kilgore-Jones and Geisert'Bon' nell-Harness.
Special recognition was given to Lloyd Swiger, Leo Cheim, Sr., Harry Hood and Fred Ziese, all of whom are active charter members of Dubs, Ltd.
The next outing of Bay Area dubbers will be April 15, at the Santa Rosa Golf Club, Chet Dennis host for the day.
Military requirements for lumber products are predicted to increase by $1.3 million a month during the next 12 months, according to U.S. government spokesmen.
The Defense Construction Supply Center has announced that contract awards lor Iumber and allied products are expected to average over $5 million a month during the next 12 months. Monthly lumber procurement for military requirements, the Center stated, had averaged slightly over $2 million during fiscal 1965and slightly over $3.? million during the first eight months of fiscal 1966.
"Guidelines for Profit '66" is the theme for the Arizona Retail Lumber and Builders Supply Association convention being held this month from the 14-l6th in Chandler, Ariz., according to association secretary-manager Frank E. Davis.
The annual golf tournament kicks-ofi the conclave at 7:30 a'm. at the San Marcos Hotel Country Club, the convention's head' quarters hotel. Six speakers on profit-oriented topics will address the dealers during the three day stint. Keynoter this year is William Lehrburger, director of dealer marketing for U.S. Ply' wood. A ladies program is also planned.
FROM TIME TO TIME each o{ us reads something that he feels r greatly expresses his personal sentiments. When he does so, often times he will pass the article along to his friends suggesting that they, too, read it and share the sentiments. Printed below is an excellent message sent to Kentucky retail lumber dealers by Don Campbell, executive vice president of the Kentucky Retail Lumber Dealers Association. I hope you will agree with me that the thoughts bear repeating and you will share it with all of your associates.-J. R. McBrien.
56The lumber dealer needs more competition, but competition in senices, not in prices. For too many years, we have blamed all our troubles on unethical distribution and cut-throat competition. The time has now come for us to throw away our little book of fairy tales and realistically appraise our position.
DEATERSNEED more competition, according to an article from a Kentucky association executive submitted this month by Bob McBrien.
There is no such thing as unethical distribution but there is such a thing as inefficient distribution. There is no such thing as cut-throat competition unless we use price as a bait, instead ofthe services we can render.
Prices, like water, always seek the lowest level. Many lumber yards are operating at a profit. The reason lies primarily in their method of selling. They emphasize service, not price. They point out values, not how much less their goods cost. They use a preplanned price list, not a method of auction.
Like a good physiciur,, tir.y Jo "oJnuu" to offer their services to the low bidder. They know the customer is no fool. They know he will come to them if he can be convinced that their services are the best. There is no more reason for competitive bidding on price among retail lumber yards than there is between professional men. The only yardstick should be the quality of the service each one can render.
If you doubt this, sit down and appraise every customer on your books and see how many of them bought from you strictly on a price basis. I wish it were possible for you to tell how many sales you have lost where you pitched your salesmanship on the altar of price, not on thc services you could offer. Most of our troublcs today result from bidding at*cost or less.
Now, if there is any doubt in your mind that a little extra service -will bring a lot of extra profit and that price is always incidental, then ask yourself these questions:
Do I send my family to the best physician because he gives me a cut rate? Do I select my lawyer because his fees are less? Do I stop at the same filling iationbecause the gas is cheaper?
How often have you torlh, ,"r, ulrt1, needs on price?
If the answer is what I think it is, then why should your customers' habits be any different???
P. S. Don't forget to attend the LMA Convention May I-3 at Harvey's, Lake Tahoe. We will be looking for you.
Western Retail Lumbermen's Association
TIWENTY-FIVE members of the Western I Retail Lumbermen's Association joined representatives of the Wood Products Asso' ciation of Hawaii in a two'day conference in Honolulu, Hawaii, February 14 and 15.
WRLA's immediate past president Ray C. Blackstock of Blackstock Lumber Com' pany in Seattle, served as chairman of the meeting, assisted by Putnam S. Robbins, executive director of the Wood Products Association of Hawaii.
In the round table portion of the meetting, Carl Lindquist, Editor of Build,ers Report Padfic, reported on past, present and potential construction activity in the Islands. He commented on another major industry-tourism-and that 700,000 persons were expected to be in this classifica-
mem' bers are seen with members of the Wood Products As' sociation of Hawaii during the WRLA-WPAH joint conference. Twenty-five Northwesterners went on the trip to the lslands.
tion during 1966. Other representatives of the Hawaiian association, serving as panel' ists at the round table were: Jim H. Johansen, Lewers & Cooke; Wayne Meredith, City Mill Company, Ltd.; Mit Sato and Mike Carrick, of MidPac Lumber Co.
Plant tours of the above firms, as well as construction tours through several housing developments, were a part of the confer' ence. The meeting wound up with a golf
tournament and banquet, the latter attended by over fifty conference participants and their wives.
From the success of this endeavor, the first ever attempted by the Western, it appears that others will be scheduled in the future if the association follows the recommendation of the Hawaiian tour par' ticipants.
Benefits from the conference with rep' resentatives of the other association are many, and appreciated as well was the hos' pitality of the Islanders. Many W'estern members commented on the unusual op' portunity afforded by the tour to exchange ideas and become better acquainted with other members of WRLA.
Wood Marketing, Inc. will go ahead with a local trading area promotion plan aimed at increasing the use of lumber and other wood products in residential construction . with primary emphasis on the new home market. Primary communications themes for the program will stress the idea that wood is the most versatile basic building material and that it ofiers the greatest economic, environmental and functional values for beter horne desigrr and modern living.
Directed toward consumers (home-buyers), home builders and wood product distributors, the program will use 30 minute local television backed ,by a solid schedule of newspaper advertising and publicity in each of four key residential construction markets. Activities projected provide special services for home builders currently building with wood and for others participating in a program of desigrr improvement.
WMI President, Boyce P. Price said that the projects and activities would begin immediately and peak during the 1966 fall home building and selling season. He pointed out that the local trading area con. cept would permit WMI su,bscribers and local wood promotion groups to be directly involved with the program. IVMI market managers will be active in the areas se-
lected to organize local activities and implement the basic program.
Steering committee chairman, John L. Robins, vice-president for marketing of Simpson Timber Company emphasized the need for increased promotion to and merchandising support for quality home builders to stimulate increased use of all types of wood building materials for residential construction. He also stated that the approved program was d,esigned, to etucourage greater p.rticip.tion in local, promotion ol wood, proilucts by iniliuid,ual, retaiJ onil wh,olesale d,ealers.
W'MI chairman of the board. Leonard K. Floan, vice-president, Potlatch Forests, Inc. said the program could be carried out within the framework of present WMI dues structure. He also said that increasing the number of trading areas or future programming . . or the addition of new projects would 'be contingent on the measured efiectiveness of currently approved activities.
Warren C. Hanchett, .Forttrna High School and College of the Redwoods forestry instructor, has been appointed chairman of the 1966 RRCC education and training committee, Bernard Z. Agrons,
Redwood Region Conservation Council president, has announced.
In tlle coming year, the committee will ' produce a new nature-trail type filmstrip :ri for elementary school use. Teacher train- ' {i ing aids, revision of existing teaching aids ' and development of new iterns will be produced.
Hanchett replaces Dr. Siilney McGaw, committee chairman for tle past fifteen '' years, .who resigned in 1965 to become dean of vocational education at San Jose .i City College.
Moore Oregon (Moore Dry Kiln Company of Oregon) has anounced their entry into the field of lathe decks, lathe chargers, lathes, tipples and tray systems as a means of augmenting their line of plywood machinery, according to Cameron J. Warren, president.
Requests for package deals with equipment dealer responsibility for the basic units was a motivating factor in broadening the product line. Moore Oregon has orders for two high-speed lathes to operate on small blocks. The first lathe is expected to be in production June 1. One of the basic features of tJre charger and lathe is its a,bility to operate at the rate of four (4) blocks per minute.
Stockton Box Company selected PBI to erect a building at their Tudockn Calif. plant. The reason? Big Sauings in price uitb no sacrifice in qual'itlt of natefial's and,
for making business decisions, today's progi roseive lumber and building material dealI ers are employing more scientific ap) proaches. I
One method found to be bxtremely help, ful in management planning, according to the National Lumber and Building Mar' terial Dealers Association, is use of market , analysis data by the Federal Housing Administration.
,
FHA information pinpoints a local area's housing supply and demand, trends in mortBage finance, vacancieg profit potential and , the like. It is of value to all sesments
of the industry, but to the lumber dealer specifically the data provides a basis for determining what his market is, or should be, and whether his firm is progressing or falling behind.
Up to last year, market analysis studies conducted by FHA were not available to the public, but in January, 1965 the administrationos policy was changed to allow public usage.
Over 60 separate local market analysis reports have been issued by FHA to date; many more are in the works and are expected to be completed this year. FHA has been averaging about one report every week. The market analysis contains the following statement of purpose: "While each report is designed specifically for FHA
use in administering its mortgage insur' ,ance operations, it is expected that the factual information and the findings and conclusions of these reports will be gen' erally useful also to builderq mortgagees, and others concerned with local housing problems."
The reports are well prepared, with the statistical data placed side by side witb the analyses in a manner easily under' standable. Other information not pertain' ing to housing necessarily relates to personal income patterns in the city and sur' rounding areas; forecasts of population growth; employment considerationsn and general economic conditions of the par' ticular locality.
The enthusiastic response from housing economists regarding the analyses is due in large part to the detail of the reports and the facts these details are brought down to the local level. With emphasis placed on local markets, the facts serve to graphically illustrate the many deviations in housing taking place from one area of the country to another. Such information is rapidly becoming a vital tool to most building induetry groups within a given market area. Lumber dealers etand to ben' efit with the others if they utilize the FHA market studies and correlate them to their business interests.
Copies of the market analyses may be obtained directly through local FHA offices.
The high mountains of southern Vietnam are the only known habitat ol Pinus kremp' fi, a unique pine with flattened needles. Torrey pine, common in southern Califor' nia gardens, grows naturally only on the blufis near San Diego and on Santa Rosa Island. These are among the rarest of the world's pines.
BAI(C
rire-netirdant
And easier to use: you can saw them, bore them, nail. notch or fasten to them. work with them as only wood works.. and now. more than ever. cut costs with them-spacing on 24" centers instead of 16".
BAXCO f ire- retardant wood studs are now almost univer- AFTER ALL-YOUR CUSTOME4S WOULD RATHER USE WOOD sally acceptable in Type I wouLD buildings for framing within one-hour, non- load- beari ng partitions. Fire tests prove BAxco-PYREsorE wood studs perform on 24" spacing. Each is U.L. labeled. For f ull information write, wire or
phone
Scotch pine, the most widely distributed of the pines, grows throughout northern Eurasia, from Scotland to Manchuria and the Pacific Ocean. Lodgepole pine extends from the Yukon to Mexico, and from sea level to the High Sierra timberline in Cali {ornia.
These facts, and much more about all of the 94 known species of pine, are included in a new publication, o'Geographic Distri' bution of the Pines of the World," by two U.S. Forest Service scientists. They are William B. Critchfield, a geneticist with the Forest Service Experiment Station at Berkeley and Etrbert L. Little, Jr., a Forest Service dendrologist in Washington, D.C.
Published as Miscellaneous Publication 991 of the U.S. Department of Agriculturg it is being sold for 75 cents by the Superintendent of Documents, U.S.'Government Printing Ofrce Washington, D.C.
CAIFOTNIA tU'IIBER MCICHA}JI
There's no shortage of old-growth redwood trees and they're rct being logged sig:nificantly faster than before, the state park cominission has been told by Califor' nia Redwood Association.
CRA was responding to charges made by a forestry professor from Arcata. His statement that the cut of Humboldt County redwoods had jumped 34 percent was called ooerroneous and unsustainable" in a detailed report filed by CRA Forester John T. Keane.
Keane claimed that the conclusions of Prof. Rudolf Becking "did not use official public data, ignored timber growth figures, used faulty conversion factors, made incorrect assumptions and included all species of timber instead of redwood only".
Becking had been invited by the commission to testify on the redwood park issue as a private citizen and member of a conservation club, not in his capacity as associate professor at Humboldt State College.
Keane explained that Becking apparently took the Humboldt County assessor's preliminary cut total for six companies in ,.^:196445 and compared it with the previous year's figure to conclude that redwood cut. ting had increased. These were tax roll depletion volumes, Keane said, rather than cpt figures. They applied to all species of timber and included two large companies
that do not cut redwoods. Furthern he charged, the 1963-64 figures later proved to be for a lO-month period instead of 12.
Becking was quoted as telling the com' mission in December that the county's sup' ply of old-growth timber would be gone in 1968. CRA's report cited governmental and private sources that indicate a 20 to 30' year supply of old-growth in Hum'boldt County at current cutting rates. The lumber industry has stated that a gradual change-over to sustained-yield cutting of young-growth timber will be made in this period.
"The Becking statement completely ignored net growth additions to timber inventbry and mistakenly charged all harvesting against old-growth inventories", Keane said. "Data is reported as ofrcial public data which difiers significantly from that available directly from the issuing public agency".
"The study does not indicate objectivity in approach or in analysis", he concluded.
Faced by a myriad of challenges and changes in marketing building materiab today, lumber and building material dealers are embracing the premise that research directed to their needs may be one of the best means of business survival in the uncertain future.
With dealers calling for increased re' search activitieso the National Lumber and Building Material Dealers Association's Na' tional Reseaich Council has stepped in. Aiding the council are 600 lumber dealere who *are research sustaining members. Their membership on a direct basis with the national association provides the fin' ancial assistance necessary. A group of manufacturers also s'upport the council through special membership as research associates.
Research for the lumber dealer industry is not a new activity. Founded in 1949 by a group of progress-minded dealers, the Lumber Dealers Research Council conducted many meaningful studies: its schools and its publications are well-known and respected by thousands of dealers. Its early pioneering work in the field of components helped lead the nation's construc' iion industry to its present use of com' ponents manufactured by retail dealgrl-^
In 1965, following action of the LDRC board of directors and the NLBMDA board, a merger between the two groups was negotiated, which was finalized in January.
The NLBMDA National Rcsearch C,oun' cil was thereby established as the research organization for the industry -headed by Raymon Harrell, formed LDRC executive vice president.
'
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, him to sell his houses. Better understand'
The possibility of a permanent lumber the information they require about lumbet irg of lumber and wood products will rearrd *ood prodnlts center fer the southern and wood products if we are to expect _in- sul"t in expanded use of the products in his California iuilding market looms as a dis- creased use and understanding oflumber constructitn. To create better understandtinct possibility af"ter recent action by the and wood products," -anhounced Richard ing the builder and architect must be able Lu-ber Employers Council. L.E.C. is the Lloyd, ch111an of the advertising com' to get immediate answers to his questions source of the wood promotion funds used mittee oI WIB' involvi.tg the use and availability of wood by the Wood Information Bureau of Lloyd went on to explain that *: ..t:- productsl Sluthern California. rent WIB advertising program' which- isThe Display Center would function as an
"The three year experience of WIB and directed specifically at builders responsible information and display center on a yearour promotion efiorts indicates conclusively for the bulk of new housing in the local round basis. It would maintain a file of that we must, at the local level, be of spe- market, is producing an increasing volume general and specific data relating to lumber cific service to architects, designers, build- o{ daily inquiries from builders for general ind wood products. The "Centei," as planers, and decorators in supplying them with and specific information about lumber' ned, woulJ also maintain a complete, pro' fessional display of lumber and wood prod-
ucts for the public as well as builders, archi' tects, designers, and decorators.
McDonqrd cedor producrs, Lrd.
lomford Cedor, Ltd.
the basis upon which such a center can be
T:P" fund' to start the study immediate' '
ly." It is expected to be completed by early Tumoc Lumber co', Inc-
center would further function as a training school for retail employees, with a professional curriculum designed to increase the knowledge of the product and selling techniques.
Charlie Dart, president of the Lumber Merchants Association, extended the welcome mat to four new associate members last month.
Busy Lloyd Carter has signed up Walter N. Boysen Co., Oakland, which will be rep' resented by Marion Snead. LMA treasurer Stan Gustafson got Nor-Cal Millwork, Inc., Sacramento, into the fold. Nor-Cal will be represented by Erick Ahlbom. President Charlie won the support of North Valley Lumber Sales, Inc., Redding, which will be represented by Marion Snead. And Bob Adams has signed up Hedlund Lumber Sales, Sacramento, with Jack Steiner rep' resenting that companY.
Now it's ofrcial.
Softwood plywood production for 1965 came in at 12,446,612,000 sq. ft. (3/s" basis) to set a new production record for the sixth year in a row.
Plywood production has steadily risen since World War II. In 1945, 31 plants made 1.2 billion sq. ft. By 1955 production had risen to 5.07 billion sq. ft' from 112 mills. There are about lB0 separate plants producing softwood plywood today'
The association hopes for a ten percent increase in production this year. If this goal is met, the 1966 figure will be about 13.7 billion sq. ft.
Vard & Harrington has purchased Frank Curran's yard in San Juan Capistrano, Calif., according to Bill Bellmore, Ward & Harrington's merchandising and advertising manager.
A comprehensive remodeling and face-lifting program is already in progress for the ex-Curran store. The planned changes will bring the operation more in linc with the merchandising philosophy of Ward & Harrington's Garden Grove store which has a wide line of lumber and building materials and appeals to the consumer. The Curran yard formerly sold primarilv to contractors.
Planned improvements include uddir,g complete paint, hardware and tool lines so the yard can offer anything a do-it-yourselfer would need. The parking lot will be paved and additional areas outside will be covered for patio selling areas.
The present staff of eight employees will be expanded. This makes the eighth retail yard in the Ward & Harrington chain.
Oakland Hoo-Hoo Club 39 will stase its 34th Annual Lumbermen's Reveille at Castlewood Country Club near Pleasanton on May 20, according to Reveille chairrnan Vic Roth.
In deference to "older type" hackers the golf scene will be Castlewood's Lower Course, tee-ofi time 9:09 a.m., Jud Hughes of Sun Valley Lumber Co. and Jack Crane of Crane Redwood running this part of the show. The tournament will also be the scene of the 200th monthly Dubs. Ltd. tourrrev. , The general Reveille theme will be "Count Down at Cape Castlewood" with the count beginning promptly at 6:09 p.m. for libations, dinner and the always sreat Reveille show.
Al Mury oI Evans Products, Ouilarid, is in charge of advance ticket sales and overnight reservations are yours for the askine by calling Milt Cook, Eastshore Mill & Lumber. Oakland.
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Frank Osgood, owner of Osgood Lumber Co., BeIl, has remodeled his office and has installed a Targe and attractive display room.
D. D. McDuffee and C. C. "Sti' Stibich of TarLer, Webster & Johnson, San Francisco, returned from a trip to the Pine mills in Northern California and Southern Oregon.
Earl M. McGowin, vice-president of the W. T. Smith Lumber Co., Chapman, Alabama, was elected president of the Southern Pine Assn. at its 26th annual meeting in New Orleans.
Glick Brothers Lumber Co., Los Angeles, has opened a branch store in South Gate. They will carry a complete stock of building materials.
Leonard J. Kupps, office manager of Van Ardale Harris Lumber Co., San Francisco, is back at his desk after a trip to Los Angeles.
A. W. Green, manag'er of the Chicago office of the Union Lumber Co., San Francisco, is in San Francisco on a business and vacation trip.
R. S. Osgood, Frieder Brothers, Los Angeles, is on an eastera business trip.
Earl J. Doty, manager of the Pine department of Atkinson-Stutz Co., San Francisco, returned a week ago from calling on the Pine mills in Northern California and Southern Oregon.
R. E. (Bob) Caldwell, Hammond Redwood Co., San Francisco, is back on the job after an illness which kept him away for several weeks.
R- A. Mackin, Hallinan Mackin Co., Ltd., San Francisco, spent a few days last week at the company's Los Angeles office on business.
John L. Todd of Western Door & Sash Co., Oakland, is back on the job after spending nearly three months in Arizona.
Leroy H. Stanton, E. J. Stanton & Son, Los Angeles is back from a two weeks' trip in the Northwest u'here he visited the mills.
Lee Slaght of T. M. Cobb Co., Los Angeles, his wife and two boys are on a vacation trip to Watonga, Oklahoma.
W. W. \Yoodbridge, Seattle, Wash., manager of the Red Cedar Shingle Bureau, was a recent Los Angeles visitor while enroute to Galveston, Texas, to attend the annual convention of The Lumbermen's Association of Texas.
Don Philips, Lawrence-Philips Lumber Co., Los Angeles, was a recent visitor to New York City where he spent a few days on business. He traveled both ways by airplane,
F. "Tom" Tomlinson, S. F, Bay district lumber salesman, formerly with Paramino Lumber Co., San Francisco, is now with Wholesale Lumber Distributors, Inc., Oakland.
Donald E. Holcomb, San Francisco, sales manager, Arcata Lumber Co., Arcata, recently spent a week at the company's mill.
R. C. Peach, field representative for the Red Cedar Shingle Bureau, is spending a few weeks in Los Angeles with Jack Ivey, Southern California field representative, calling on the trade.
James R. Pierce, who has been in the office of Paramino Lumber Co., for some time, is now selling in the San Joaquin and Sacramento Valleys and Contra Costa and Sonoma Counties.
Charles L. Cheeseman has joined the sales staff of Hallinan Mackin Co., Ltd., of Los Angeles, and will cover the Souther:n California territory. Charlie was formerly with the Donovan Lumber Co.
. is not the way to pick materials, or brands, for your building jobs. Consult an expert, who knows the track record of every entry, and who has freed'om of cboice in tecommending the best. \7e're lnd,epend'ent; because that's how we can serve you best.
Superior, time-saving service on Fortnica , , and tbe best in soltutood and bard.utood Pfuuoods, Monkeypod. Plyutoods, and Masonite Brand Hatdboard.
What do people who buy plans for a vacation home actually do about turning .ttreir dream into reality? What kinds of second homes do they build and how many of them do it at all?
Factual clues to these and other unknowns about the second homes market , were gleaned from a recent survey made by the Western Wood Products Associa. tion, who quizzed, I,000 families who bought plans offered in its "Vacation Land Homes" booklet.
Building materials dealers can use the rfindings as clues toward a better understanding of their customers' needs.
More than one-third of those who bought WWPA plans had completed their vacation retreats, and another 40 percent had started work, or indicated they were ready.
A strong desire for bigger, roomier vacation homes than the plans would provide ran through the replies. Nearly half those who built or were building found ways to enlarge the total size of their structures. One-fourth added more storage, and 17 percent added decks to those already in the plans.
Two-thirds of those who reported they actually built, did the work themselves. Only 28 percent had a contractor do all or part of the job. So one of the most frequent suggestions was for simpler plans.
But they alsb want as many of the comforts of home as they can manage. Onethird put in continuous foundations, and many urged that plumbing layouts be provided with plans.
Largely because it has become a dra. matic symbol of rustic, relaxed living, the A-frame desigrr accounted for more than half of the plans purchased, including simple, modified and double structures. Desigas calling for unusual-shaped roofs, multiple structures, or large wall areas of glass were much less popular, especially with the do-it-yourself trade.
Two-thirds are considering using their vacation homes for retirement also. This may be a primary reason why few of the sites chosen are remote. Three-fourths are less than 200 miles from permanent homes, and all but four percent are within a town, or less than 20 miles from one.
The WWPA study of its plans purchasers showed that two,thirds of their vacation homes were financed out of savings. This is one reason why more than half of the units built cost leqs than $5,000, and only 14 percent'cost more than $10,000. Only 27 percent involved institutional loans.
Not surprisingly, incomes of most of these second-home owners are considerably above average. Well over half said they made more than $10,000 a year; 40 percent earned between $5,000 and $10,00O and only three percent made less than $5,000, which doubtless included manv retireril persons.
The Dow Chemical Company has established a service center in the Los Angeles
area for its buildine and construction in. dustry products, Paul Jensen of the com., pany said. -
The center is situated in the federal service center in Bell.
John Bodinger who has been handling construction materials sales assignments for Dow at the company's corporate headquarters in Midland, Michigan, has transferred' to [.os Angeles to be in charge of the new facilitv.
The Center provides special service on construction materials in less than car load quantities as well as a broader range of specialty construction materials than those normally handled by Dow distributors.
Hobbs represents over 55 lumber mills That's something to remembei
IUfULLIN LUMBER COMPANY is conIYI 4rr"11tt* "night schoolo' at their San Gabriel, Calif. yard in an efiort to boost sales to small builders in their marketing area.
During the past year, the yard has sponsored three evening seminars aimed at providing small builders with a working knowledge of new produets and how to use them.
ttour seminars have been a tremendous help in creating a closer relationship with our builder customers," commented Bill Doherty, energetic young manager of the San Gabriel branch. "They've also made a big difierence in sales. We've tripled our sales on the products discussed at each of the seminars," he added.
A recent evening seminar drew 72 builders to the yard where they boarded a char'
tered bus for a trip to City Plywood, Inc. in nearby Santa Ana' Here, the builders were treated to bufiet dinner followed by
KNOW? We Have Wood ltems. o o 65;n'j qttv STRABLE LUMBER CO. A complete inventorY of lumber and related items is stocked for your selection Telephone (Area Gode 415) 832-5584
a oocram course" on decorative carved doors, plant-ons and the numerous types of hardware carried by the wholesale dis' tribution firm. Builders had an opportu' nity to inspect various uses of the products and ask questions on how they might use them in their Projects.
Other seminars held during the past year include a session at the yard covering ceiling tile and suspended ceilings jointly sponsored by Stanline, Inc. and Armstrong Cork Co. Another dealt with recent innovations in exterior siding and prefinished paneling, sponsored by U.S. Plywood Corp.
Each seminar is aimed at ofiering new product information to the small builder who doesn't use an architect, manager Doherty explained.
"In this way, we hope to oeducate' the small builder up to a tract builder," he added.
The seminars have also proven valuable in cementing relations with builders with an eye to repeat business and aiding Doherty in his inventory control chores.
a DID OU 7 Y 4 ...gind
STRABLEWND QUALITY 255 SECOND STREET Oakland 7, California
"We don't have a dead item in the store," he enthused. "We work closely with our builders, find out what they want, and stock it."
Mullin's San Gabriel branch, a volume yard, caters to the contractor-builder trade for almost all their business, split about 50-50 between small builders and tracts' The firm hopes to begin a remodeling program in the near future which will include a face-lifting both inside and out and the addition of more merchandise.
CATIFORNIA IUIYTBER }IERCHANT "ALL AB0ARD," says dealer Bill Doherty, m.anager of Mullin Lumber Company's San Gabriel branch yard.'. as itre iiim;s ilictrool 'bus;' prepares to move-out with.a iiio bf uuiioers" Destidatibn was Citv Plvwood. in Santa Ana where Doherty hosted a product semlnar on'carved doors, plant-ons and hardware.Higb
Maple Bros., Inc. carries a complete stock of all standard Ponderosa Pine Moulding patterns all soft-textured and smooth-finishecl in uniform quality. Special patterns will be milled to your specifications. Your order receives prompt
. The lTth Annual Western States Hardware-Housewares-Paint
& Garden Supply Show was written into the books as the biggest
, ever held. The recent flu epidemic cut into this year's crowd but had little efiect on buying. Orders placed were equal to 1965.
Exhibitors on hand were at an all-time high with a ten percent in' . crease in booth space.
home. The research stridy was for Weyerhaeuser Company' manu' facturer of Versabord particleboard underlayment, plywood and other wood products.
The test results show that the two floor construction systems' one with Versabord underlayment and the other with plywood, both meet FHA's airborne noise requirements and impact noise recommendations for certain types of buildings. See FHA mini mum property standards for multifamily living.
.
Dealers saw new packaging for almost every product. Color hi,.,, seems to be the key in new package design with sellability built lT,,' into the package. Both new and old products are wrapped in r-ii' eye-catchingcolorful designs.
'Among the best sellers at the Show, paints and paint sundries were big on all buyers' lists. Power mowers continued to be good sellers. Teflon coated cookware was shown in wider lines and decorative hardware, personal care electrical items and key ,' machines were also high as buyer favorites this year.
Acoustical floor/ceiling systems using particleboard floor underlayment are equivalent in sound-deadening performance to similar systems using plywood, reports Robin M. Towne & Associates, Seattle, acoustical consultants. Their report was issued after actual field tests in a two'story
interested in joining National Hoo-Hoo-Ette Clubs, an organization for women in the lum' ber industry.
For Informotion, Contoct:
Anne Murroy, Founder c/o Roy Forest Products Co. 4419 Von Nuys Blvd., Shermon Ooks, Colif. Phone 0131788-l .|32 ' TWX (2.|3],783-1434
T'hc irroblcms ytrrrng-grorrtlr ri oorl l'ill lrling to (,alifornia's forlst irrrlLr-<tries tlc-,rnirratt'tl all plarining as tht: tt'r'hrrical atlrisorr lorrrrcil of IIre [-irrircrsitr r,[ (]llilorrria For't'sl l)roclucts Laliorutoll lr.r.r'ntlr scl ilr ttn 1 ('rr r'('-\(,arch guirlclines.
\\rhcthel the rarv rnatt'r'ial c,L tlrt.frrtrrlr. is lr:tlrt ood, pint-, or fir'. it l ill I't' rrt,u gron tlr fur learlr. ull nril[s ten vt'ars fi'orn ttrrrr, Ille r',,tttrcil cr,111 111111.r1.
,{nrl rrhetht.r- rt:searrr:h is corrr.t,rnt'rl u'itlr saling himht'r, 1rt'eline renecr for plluoorl and ghrinu it. lrulping, makins lrarlir:lt. lroard-." rlr rnanrrfat.luling somt' rrcn Pr,rrlrrct o{ thc [olcsl" the council nrt'nrl,t,rs r't,nlcled tht,il attctrl-ion oll t'olnrg !t'o\\ lh.
Tltcrc ll-ro 'will bc problt:rns irr suuirrg. pcelinl. drrirrg" arttl usins tootls otlrer than lltost rrrl liasil to the inrlustrr in lroth the rt dtr,,,,,l-l),,u-llt. fir 1r,:.1i1rr ,-,i Ilt,. lorth t:crastul corurlies trncl the pine' rt'uion o{ t}re Sicrra. llrt' (lorrnt.il delirletl.
l'ht-' sroup of woot'l inrlrrstn- research arrrl ntarrlgcnterrt learlt'rs r:onr:lu<le<i a series oI fa]l arrd rvinter rnt'ctings ainrcrl at dt'firrirrg rr:sctrrr'h goals of llrr: L-nir ersitr' uoorl scierrtists rlrrring. tlrt' rrt'rt ten ltals. (lourrcil Prt:sidc'nt Hlrrlr' l'rol,itz of Sinrlrsorr 'l'itnbr:r (iornparrr. u[ .{rr.ata. rL'tLLlt.rl llrc t'ssortial nccrl is inlornration ()n \"()urll litttl,,'t'irr trll r,I ils us,... lo fi.;,, llrr.fr,rr.-l r'rrrlrrstlics lLrrn lr-rrrng'gron th u'oorl irrto r; rrulitr- lrrotlrrrlts.
INDUSTRY PROBLEMS
SELL 'EIII _ RENT
Tlrtrad Pr-,,lrlt'nrs of the tirnlrtr irrrlrrstlr. r, itlr rll tlr,' rnrrl, riirl- rrailrrl,lr' lo it" rit t orcenrcrl rvitlr tht' nlaking o[ "rnorlilit'rl" rr oods sttclt as 1rl1'1r,,96t] arrd r ctrt't,r. u ork. ing l ith l oorl libcrs rtrtlrcr tlrarr traditional lunrl,r'r'. <lelising nrt'thod-s oI harvestirg fortst rt'sitlrrals. thirrnirrgs. ant[ srrrall timbcr'. forccastirrg mal'k('ts. r'orrtrollirrg air ancl ivult:r pollution. nrrrl rrsing rcsicluals irr srrch lrrorlrrc[s as prrllr. partitlel,oarrl. agricultural sarvdust antl l,ark. l.rrirluetterl l o,rtl. urrrl charcoal, -flrt'rt' is still nrrrtlr r,,onr lt'[t for rt:sca11'11 ,,,t rr oocl-lralk sclrar.atiorr. <lr-r ing. glrrirrg" finishine. thernical processinc. antl ('v('rr collvcntional l'oorl sau ing. it l l. rlt'r,idr:rl.
A ttn vear lroli<.,v. tht, r'ounr:il t.orrllrrrlt'rl. shorrlrl rt'main 3r'ncrul. '['hc grorrp st,ttlt'tl orr a three-ltoinl rt'r.ornmt'rrrlation: {l) rr'st'u lch in all areus r'onlcrred rr-i th timbc r sulrpll' shr-,ulrl ern|hirsizt' lhe rau nralcrial Io lre a'r-ailahle in llrr frrture: (2) that the t otrncil re(:ogniz(.(l irnportant sPt,t.ifit' ProlrIt'nrs llrt .qhorrltl lt'ur r lhe lrr.iorities ol *ork u1r lo tltr: lalr rlir.eclor. arrrl rj] t thal lhe funrlamr.ntal airn oI thc labor.atorv's fo1y;l 1,1'111j111 1s rcsr.arr'lr .lr,,rrl,I l,t. rlirr.,,lerl towalrl''rnarinrizirrg tire ttr>nonric utiliza. tiorr of all available matt'r.ials."
Pioneers of shop built frames, Vent Vue Window Products (formerly Coor-Pender Company) boasts over a quarter century of experience. We offer regular scheduled deliverY to retail lumber and sash and door dealers throughout Southern California. Give us a call for your specified orders
-they're our specialty ! Quality and Sentice
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\flall Pocket Sliding Door Frames
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Louvred Glass \Tindows Screens
Twenty-five years of trail-blazing achieve' ment by the vermiculite industry were reviewed at the 25th annual convention of the Vermiculite Institute of Chicago, held March I2-I7 at Chandler, Arizona.
Sharing the spotlight were reports of substantial sales gains in 1965, foreca3ts of further gains in 1966, and an address by J. Peter Grace, president of W. R. Grace & Co.
"The vermiculite industry has moved into a significant position in the national economy," Grace noted. "By any yardstick, the record over the past 25 years is extremely impressive, even in a growth economy like the United States.
toWe expect an even more dynamic fu' ture, because in our view the potential is tremendous. With our acquisition of the Zonolite Co. of Chicago, we hope that W. R. Grace & Co. can be a positive force in this growth."
J. G. Ordway, Jr. was elected president of the institute to succeed H. K. Sterrett' L. A. Barron was returned as managing director. D. J. Boone was elected treasurer, and J. B. Lyall, Jr. was named to the board of directors.
C. R. Babb, chairman of the concrete and roofing committee, told the delegates that
1965 set an all-time record in the number of bags of vermiculite concrete aggregate sold by the industry, and that the 1966 outlook is even better.
Sales of water-repellent vermiculite for insulating masonry walls were l5r/z Wr cent above 19@5 R. L. Upchurch, chairman of the insulation committeg stated.
E. L. Ostic, chairman of the build'up roofrng committee of the Asphalt Roofing Industry Bureau, said that a resolution passed opened a new market for materials, such as vermiculite concrete, that can be installed over structural roof decks to pro' vide slope for drainage. This resolution recommends that roo{ designs be sloped in order to eliminate conditions that result in standing water. From a design standpoint, tlrere are economies in constructing a dead level roof deck and providing drainage by the use of a fill or poured-in-place material, Ostic noted.
In summarizing the industry's past guarter-century, President Sterrett noted that vermiculite made possible the modern ooflyweight" skyscraper when a steel floor protected by vermiculite plaster less than one inch thick won a four-hour fire rating. This was the first test ever made of thin, lightweight fireproofing, a completely new
concept in 1939. he said.
Among other important milestones. ver. miculite 'r.r'as the first liehtneieht to he included in ASA and AS'IrNI speiificarions as standard plastcr rggregale: 6rst liglrtneight to hc included in thc National Buildins Code; first acou-.tic plaster to be fire-tcstecl, and thc first Luilding material [o earn a five-hour fire rating Irom Urrderwritcrs' Laboratorics, Inc.. of Chicago. Stt'rrett dcr'la rr.d.
Anotht:r "Iirst" from l-ndern riters' is saving owrrers from 8y' to lOd p(,r sguarc foot in construc.tion costs. A. \\r. lJamlrrc,,.. chairman of the Jrlast,,r lrr,l firc-1,roofii11g committee" ,statcd.
Despitc ther boom created br. the !'ietnam war, tht-. small and independent husiness contractor-builder appears to lre the "sick man" in the present econom\..
'l'his is irrdicalrrl irr err urrull:i: of a year-long field surlel' lrr thc \ational Fedt'ratiorr of Indept'rrdent I]usiness.
l'or all independent lnrsiness the ratio lrctwt'en new jobs crt'ated and jol,s dropped is 4, to 1. Howt'r'cr. among (.ontra(.torlrLrilders the ratio is I to 3.
Qucstions shorv that 3(r perct'nt of tht, lruildt:r-contractors rcl)ort nage and fringc bcnelit co-qts har-c forced a reduc.tion in payrolls, while 62 perr.ent rt'port a slolv-
ing dou'n of bu,*iness a-q thc reason. Closely ,rllied to this cause is the difficulty o{ securing construction loans as both poten. tial propertv buyers and mortgage lenders are showing strong resi-stance to increasetl labor and interest costs.
'I'hc indt'pendent huilder-contra(.tors gencrallv report tr sulrstantial rest'rr.oi r of skillcd lalror available. indir.atins that manl n,,rkcrs irr Ilrc l,rrilrlirrg lraclrs ure reluctant to movc to arcas whcre rclor:ation and war projects are undcr wa1 Gt'ncrally. thc lot'al independent buildt-.rs do not partir:ipate in tht"se tax finanr:ed proj('cts as thc awards art u-.ually made to the lrig corporate r:ontra<'ting fi rms.
National Plan Service has announced the publication of a unique new sales aid for the lumber and building material industry, "Home ImProvement Inspirations," a full color book of over 100 pages of home improvement ideas from exPert sources in the field. The big, impressive book (26"x15' when open) is especially designed to attract customers interested in home improvement and remodeling as well as custom homes.
"Dealers can use 'Inspirations' as a loaner to pull in more'customers, while financial institutions can use it to create a demand for home improvements. Builders and contractors find it helpful in explaining concePts to their clients or in stimulating the building of new homes and gdditions. The book is also hand. some enough to make it a Prestige advertising g:ift or a resale item," says Richard Tuchbreiter' director of product development at National Plan Service.
A distinctive line of low-cost aisle store directories featuring a modern design in three color combinations has been introduced by M & M Manufacturing Co., a division of Litton Industries' Kimball Systems division.
These attractive hanging directories are constructed of heavy gauge plastic for durability. Supplied with goldcolored chains, hooks and a gold-colored aluminum bar, the directories canbeinstalled withfur minutes by unskilled helP without special tools or additional hardware.
The directories are Priced at $36.50 for standard colors of white on blue or red on white and $42 for wood gtain.
Home Remodeling Folders from Filon banas, awnings, fences, garden lamps, luminoue c.eilings and a 1966 innovation, the "CarVilion." Latter is a combination carport and pavilion.
Pamphlets provide instructions as to installation and include diagrams and pictures as well as planning suggestions. Some plans detail how much lumber, hardware and translucent fiberglass is required.
WRITE: Filon Corp., 12333 S. Van Ness Ave., Hawthorne, Calif. 90250.
WRITE:M&MManufacturing Co., ?87 East Washington Blvd., Pasadena, Calif. 91104.
A free brochure, "The Wonderful World of Hardboard," demonstrates in 28 Pages of color photographs the revolution taking place today in finishes of hardboard siding, interior paneling and specialized Products.
The full panorama of hardboard finishes is shown, from rustic textured finishes to soft wood graining and delicatelY colored surfacing.
SatinTone Paints are featured in a first-edition, 224-Page book, ttHome Decorating Made Easy,tt co-authored by BettY PePis, internationally known interior' deeorator and newsPaPer columnist, and Harry Walton, former home workshop editor of PoPular Science MonthlY.
The new book will be available at SatinTone Paint dealers throughout the countrY, as well as being sold nationallY through book shops, drug and noveltY stores at 755 a coPY. It contains a coupon worth $1.00 off on the purchase of products mentioned. SatinTone Paints are manufactured by Old Colony Paint & Chemical Company in the West.
Containing 16 pages of fullcolor photographs, as well as many black and white photos, "Home Decorating Made Easy" tells in detail what can be done
Hundreds of Home lmprovement ldeas
National Plan Service Provides a promotional back uP for the book at no cost to the buYer. A special librarY identification plate gets loaned coPies back to the sponsor quicklY'
WRITE: National Plan Service, Inc., 1?00 W. Hubbard St.' Chicago 60622.
A series of home remodeling project folders, packaged in a "Creative Construction File," has been published for both consumer and trade use bY Filon Corp. Each proiect uses.translucent fiberglass-reinforced panels. The color folder contains pamphlets which outline do-ityourself plans for patios, ca-
How to cool the rooms below a hot attic, and how to prevent problems of condensation through use of ventilating cupolas is explained thoroughly in a free, fact-filled four-page brochure from Stephenson & Co., world's largest builder of cuPoIas and weathervanes.
Featured in this literature is a section describing the minimum FHA standards to insure proper ventilation of home atties.
I'he brochure discusses the improperly vented attic, and shows how trapped super heated hot air heats up rooms directlY below in the summer. Also describes the damage that maY be caused by water vapor which is not properly exhausted to the outside.
A formula is also provided to give the degree of cooling that can be obtained through an efficient ventilating cupola installation.
WRITE: for "Ventilating Bulletin," Stephenson & C'o., t6752 Industrial Parkway, Cleveland, Ohio 44135.
In addition to photos ofPaneling and exterior photos of sid-
Contains Coupon Worth $1.00 Off to make a home more attractiveand how to do it with a minimum of skill and efrort There are chapters on exteriors, interiors, floors, furniture refinishing, interesting ideas and decorating tricks.
Useful for in-the-Yard or onthe job-selling or as a readY office reference is the new catalog, "Masonite Interior Hardboard Panels," just released bY Masonite Corp. The free 20paEe booklet, illustrated in color-with room settings, details and describes 18 Panels and their applications.
WRITE: Masonite, Box B, Chicago, Ill. 60690.
lllustrates Full Line of Hardboard ing, the brochure defines the unioue characteristics of modern hardboard: extraordinary densiW and strength, non-shrinking qualities; easy sawing, drilling' nailing and other aPPlication benefits; paintabilitY, low maintenance and long life.
"Wonderful World" is an excellent promotional piece for the dealer in developing his sales pitch.
TilRITE: American Hardboard Assn.,20 N. Wacker, Chicago.
A new lath and Plaster Productscatalog, featuring afire and sound control sYstems chart, has been issued by CelotexThe eight-page booklet also contains complete descriPtions of Celotex gypsum lath and plasterS plus data on Preparation and application.
WRITE: The Celotex Corporation, 120 N. Florida Ave., Tampa, Fla. 33602.
Acting to ease a critical shortage of boxcars that has plagued the lumber industry for a long time, the Interstate Commirce Commission issued emergency orders March I? designed to get the cars returned from the East to the Great Northern and Northern Pacific railroads. The order is good for two months.
The effort was described by ICC Chairman John W. Bush as "the maximum we can do under our authority,, to relieve o,the severest boxcar shortage in peacetime history for railroads serving the Pacific Nortfrwest." The order requires all railroads to return GN and NP boxcars to their owners immediately. The number of their own cars that GN is currently running on its line is only 52 percent of the total owned.
Admitting that this was a temporary measure, Bush said, .I see, no easing of the situation because the normal spring upturn in business is practically upon us." He also said thai thJ current daily shortage of boxcars averages 13,000.
_,Tentative program for the eighteenth annual meeting of the Western Dry Kiln Clubs, to be held in Eureka, May Ii-13, has been revealed by Lee Rappleyea, secretary of the redwood seasoning committeg hosts for the event.
The meet will be divided into three technical sessions and a boat-andland tour of a local lumber manufacturer's facilities, with a concurrent program for the ladies. The final event will be a hosted banquet.
Pre-registration will be in the Eureka Inn from 6-8 p.m., May Il, _with official registration from B-9 a.m. both Thuisday and Friday.
The technical session on Thursday, will include ,'welcomes,, by Mayor Fred F. Thevenin of Eureka and Peter Johnson of the California Redwood Association. Papers to be delivered are: *Efi_ects of High Temperature Drying on Stud Quality,,, by David P. Lowery, Intermountain Forest and Range Experimental Station; and_'Cam Operated Kiln Control System Using Ninogen Gas," by Helmuth Resch, Glifornia Forest Products Laboratory and Bart Ecklund, Union Lumber Company.
The National Building Material Distributors Association convention will be held at Scottsdale, Arizona, April 24-27, Leonard H. Crofoot, NBMDA president, has announced.
Crofoot said that advance registration indicates total attendance for the 14th annual *"y t"""h-u record high of 41,50-500 persons, equally .divided between building material distributors ".rd .,rppliers. And that the three-day session will be equally divided between formal business sessions and recreational activities.
Olsigarificant import is "Project N.O.W"-New Opportunities for Wholesalers, which continues the in-depth sur.r"y made last fall from a questionnaire supplied to outstanding lumber dealers and wholesale distributors throughout the country.
A half-million dollar blaze destroyed two.thirds of the large Keith Brown Lumber Co. in Salem, Oregon in a fierce, paint-fed fire Mareh 2.
_ The next day, Frank Brown, company manager affirmed that they,would be back in business as soon as "we get a chance to get the mess straightened out." The south warehouse that was savgd became the nucleus fsr the rebuilding, The company records were saved, though the office was destroyed.
A pickup truck, two lift trucks and most of the inventorv in the retail store was beyond salvaging.
A new plywood and lumber dolly especially styled for the self-service lumber yard is the latest addition to the "Haul of Fame" line from Nalpak Corp., designers and manufacturers of material handling equipment.
-Measuring 24 inches wide, the new dolly is just wide enough to pass through a checkstand. The new design allows easy cus-
A corrugated, book-fold floor display showing the two styles of Colorlok X-ninety Siding is being distributed by Masonite Corporation salesmen to stocking dealers
The new Kito hand hoist, the result of intensive research for a small, rugged, lightweight hoist, has been announced by Cyclops, Inc.
Cyclops is preparing extensive marketing plans .and in the initial phase will franchise dealers throughout the 13 western states to handle the Kito hoist.
The Kito design is a departure from conventional hoists because it does not use aluminum altoy of any sort. Kito is all steel construction throughout including the frame, gear casing, and handwheel cover. In spite of the all-steel construction, the Kito is lighter than equal capacity conventional hoists: the one-ton capacity model weighs only 27 lbs.
The compact, lightweight design makes Kito easy to transport from place to placet and easy to install. It fits easily into those limited spaces where hoists are needed but could not be used before.
tomer browsing for plywood, 2x4's and lumber pieces.
The dolly has six casters for easy handling in any position and will turn in its own radius.
The unit is 47 inches high, 70 inches long and weighs approximately 70 lbs. It is painted industrial green.
- Nalpak's new dolly is currently being used at the W. E. Cooper Lumber Store in Los Angeles, one of the first dealers in the West to provide its customers with the well-designed new cart.
Information on the new unit or any item in the Nalpak line of material handling equipment is available on request.
-WRITE: Nalpak Corp., 2901 East Slauson Ave., Huntington Park, Calif.
A new four-color banner, featuring the new textured Wormy Chestnut panel, is available for dealers to display during MarIite Paneling's spring merchandising' campaign. The eye-catching banner can be used on the window, wall or counter front. It also can be used efrectively in combination with Marlite's new color selector display.
WRITE: Adv. Dept., Marlite Paneling, P. O. Box 250, Dover, Ohio 44622.
In the lap siding
samples of the colors. Labels point out the various features.
WRITE: Masonite Corp., 20 No. Wacker Dr., Chicago, 60606,
Nature's rosewood coloring and grain patterrrs, plus "switchable" decorator conlact tapes in the grooves, combine to make a chamelon of a new prestige hardwood plywood paneling recently announced by Georgia-Pacific.
Half-inch grooves every 16 inches can change color to match a secretary's hair (as often as necessary) or, in another case' blue tape matches bright blue carpeting. Balanced grain flguration and wood tones are achieved by careful bookmatching of veneers.
The factory finish is permanent and its low sheen is part of the architectural specification. This type of paneling with the "planked" effect is called GoId Crest.
- WRITE: Georgia-Pacific Corp., P.O. Box 311, Portland, Orc. 97207.
0neTon
Braking, releasing and holding features are smooth operating, stable and reliable. The efficient mechanical load brake requires little or no maintenance and is pro' tected from dust, dirt and weather elements by two separate covers.
WRITE: Cyclops, Inc., 1478 Donner Ave., San Francisco 94124.
One of the most recent developments in a successful merchandising tool oi the building material dealer is the Home Planning Library. While the library idea itself is not altogether new, the concept behind the one described here presents a more force- ful sales tool. If properly publicized, the Library will command attention, action, and tell the dealer's story direct to the public, in a manner designed to create desire for the complete package.
The many dealers who have built Home Planning Libraries have found that they attract both men and women, and spark big ticket salesnew homes and home improvementsand serve as the starting point of dealer sales control.
A Home Planning Library establishes the dealer as possessing a unique source of ideas from the enormous collection of idea materials he is able to obtain from the many sources available to him for those interested in new homes and home improvements.
The word library can mean anything from a few books on a table, to an atl::*1"" wall unit, to a complete library
A suggested basic library is simple to build. All of the material is from the dealer's regular stock. For free construction plans and a suggested "starter package" contact National Plan Service.
WRITE: National Plan Service, fnc., 1700 W. Hubbard St., Chicago, Tll. 60622.
A new home-or-office planter that looks and feels like stone has been introduced by Bolen International, Inc., manufacturers of Roxite Fiberglas stone panels.
Weighing only 45 lbs., the planter will be sold by building materials dealers completely assembled at $69.50 suggested retail or as a do-it-yourself kit for approximately $37.50.
The Roxite No, 100 planter is a companion piece for the large room divider planter successfully introduced in 1965. It is especially effective in brightening and enhancing the decor of the living and dining rooms and reception areas. As a self-liqui- dating floor display sample available to dealers, it d:monstrates uses of Roxite nanels, which are made with crushed natural stone embedded in tough fiberglas. A fullcolor brochure, including the list of materials to be purchased from the dealer and instructions for do-it-yourcelfers, is available in quantity.
Construction of the planter is by nailing Roxite panels onto a wooden frame. The non-porous panels with locked-in colors of Georgia marble or Sierra blend never need
H()ME
BRARY, an effective mer chandising tool, can be easily constructed from a dealer's regular materials stock. The library can serve as the starting point of dealer sales control on home improvement projects.
painting. Life-like evergreens, which consumers may order directly from the manufacturer, may be arrang:ed in the 2" Styrofoam base to suit any taste.
WRITE: Roxite Room Dividers. Bolen International, 5238 W. Belmont, Chicago.
Instead of trying to do too much in a Iimited space, the Deft sales story is told quickly and effectively in a compact new product exhibit.
The theme, "same day finishing system" begins at the left with panels of difrerent wood species each stained with one of the many Deft stain colors. Product literature and products are displayed in the center.
Immediately above are reader panels illuminated from behind on a rotating basis so that the viewer's eye follows the "same day finishing" story clockwise as each panel goes on and off. To the right are back-illuminated full size color transparencies.of home interiors flnished in Deft stains.
"It gets attention and gets our point across," said Bill Sawtell, marketing director for Deft, Inc. "We tried not to make the mistake so many exhibitors do in trying to make too many sales points too quickly. We think the color{ul simplicity of our exhibit is a much better deal." he concluded.
WRITE: Deft, Inc., 612 Maple St., Torrance. Calif.
A new vinyl siding, in a six-inch width duplicating the popular, colonial clapboard, has been developed by Monsanto Company's Building Products Department.
Designed for use as original or replacement siding, it is said to be the first sixinch-wide vinyl siding in the building industry.
The new siding offers homeowners and home builders the maintenance-free advantages of vinyl at an installed cost highly competitive to other sidings, according to Monsanto. The siding does not require paint and wiII not chip, dent, r-ust, wear away, peel, support fire or conduct electricity.
A completely integrated system of allwhite, vinyl components, the new six-inch siding is nailed directly to standard sheathing, eliminating the necessity of a special backerboard.
An innovation of Monsanto's new siding is a special nailing tab. It acts as a built-in spring insuring a secure but "floating" suspension of each siding course. Nailing holes are slotted so the siding may move during extremes in temperature.
The new siding can be installed as quickly and by the same methods as other available forms of non-wood sidings, according to Monsanto. It will be available in twelvefoot-six-inch lengths.
WRITE: Monsanto Co., 800 N. Lindberg BIvd., St. Louis, Mo. 63116.
Never a dull wall when shingles are around. Here's a new idea for interior shingle application developed by the Red Cedar Shingle & Handsplit Shake Bureau. No. 1 shingles are cut in "fancy butt" patterns, then stacked or staggered to achieve design effect.
These new patterns, practical for dens, recreation rooms and office or store interiors, are inexpensive and easy to install.
WRITE: Red Cedar Shingle & Handsplit Shake Bureau, 941 White Henry Stuart Bldg., Seattle 98101.
A new, economical fluorescent lighting unit, offering dealers substantial opportunity for higher ticket sales in the residential market, is the latest addition to the Armstrong Cork Company's line of suspended ceiling products.
Called "Gridmate," the new lighting unit attaches directly to the grid systemoffering homeowners unlimited flexibility in planning recessed lighting areas for ceiling remodeiing projects. The new unit may be used with any 2' x 4' Armstrong suspended ceiling grid system.
Retail prices for Gridmate will range from approximately $14.00 - $17.00 exclusive of the fluorescent lamps. Each unit will be individually packaged.
WRITE: Armstrong Cork Co., Lancaster, Pennsylvania.
NEYV lltEAS F()R lt{SIDE WA[[S using fancy cut shingles include: (Upper left) No.1 shingles, cut to uniiorm width and then on the bias are randomly stacked to achieve "crazy-quilt" of sharp line and shadow.
(Upper middle) Butt-ends of shingles are cut in "fishscale" pattern, then reversed on alternate rows to produce wave effect. (Upper right) Regular shingles
are alternated at random with rounded "fancy'butts." (Lower left) Shingles cut with "half cove" butts are laid end to end on alternate courses with wall paper inserts. and slats added for additional effect. (Lower middlei A random application of "octagon-ends." (Lower rieht) Rounded "fancv-butts" are doubled up and stagEered to give application a "toothy" look.
in Random or Specified Widths-%" r/r" or z/o" Thicknesses in Solid Stock.
IMF0RTED & D0MESTIC HARDW00DS (all species)
Matching Mouldings in all standard details . Smoothly milled, ready for finishing -- all lengths. Paneling furnished in T&G V Joint as standard Custom details to orderl
r90o E. 15th STREET . LoS ANGELES, cALlF. 90021 Tetephonet 749-423s
Colorqmo, Decorator Kit
A new merchandising kit is being offered by Masonite Corporation to lumber and building materials dealers for distribution to customers.
It includes a nine-inch color wheel; an eight-page, full color illustrated Mix n'Match booklet showing room settings; a sheet with a chart of House & Garden colors and an article, "The Swing to Subtlety"; and a full color brochure illustr.ating all of the Royalcote panels.
Customers can rotate the wheel to determine the con:ect color combinations for- a child's room, bedroom, living room or recreation room. They can buy the kit from Masonite dealers at 50 cents each.
WRITE: Masonite, Box B, Chicago, Illinois 60690.
NEW MERCHANl)ISII{G Kit from Masonite helos the dealer's customer select the correct combination for any room by merely rotating a 9-inch color wheel. Booklets and charts are included in the package.
We haven't the biggest inventory or the largest sales staff in Southern California. What we have is prompt, efficient service and all
sAoRAMENTo: Paul'Phelpl
Pfnm: o16l flI1ztl
P.0. Box 3158
North Sacramento
FRESil0: Marion lnead
Phone: (209) 439-1765
5587 North Moroa
A trailer that rvorks like a miniature concrete truck is the latest development by "IJ-Pour" for selling do-it-yourselfers small -quantities of ready-mixed eoncrete tlrrough their franchised building supply retail outlets.
The mixer-trailer was designed by UPour Systems of Portland, Oregon, as part of their marketing program. This includes mixer-trailers, dry concrete weighing and loading equipment, employee training, merchandising aids and a complete advertising campaign.
"IJ-Pour" is said to appeal to the do-ityourselfer by making his small concrete projects easier and more fun. He eliminates the lifting, mixing and mess. The U-Pour dealer simply attaches the trailer to the customer's car', loads it with up to a yard of concrete and starts the trailer motor. When the customer reaches his project, his concrete is ready to pour. Two levers used for dumping are the only controls handled by the customer.
The trailer has its own lights, surge brakes, 10 HP motor and power plant. Covered housings protect all moving parts. Dealers offer their customers free use of the trailer with their concrete purchase.
The system has met vrith enthusiastic response and dealers report their ready-mix
business showed them the highest earnings of all departments last year.
WRITE: U-Pour Systems, Inc., 2528 S.E. Holgate BIvd., Portland, Ore.
The plastics and gypsum industries have joined forces to speed application of gypsum drywall in both commercial and residential construction.
The new idea is a multi-purpose joint compound with a vinyl base. The unusual material can be bulk mixed for a wet life of 30 to 60 days, and in extensive field tests has performed equally well for taping, topping and texturing. It is called "Triple Duty Joint Compound" by Georgia-Pacific's Bestwall Gypsum Division, which developed the material and has just made it available nationally.
It is in the same price range as the company's standard casein based material in 25-pound or larger bags. In addition to multiple use advantages, savings also have been recorded by pre-mixing in large quantities at a central location. Spoilage is minimized by the long wet life and tolerance to wide temperature extremes, e\r'en freezing, it was indicated.
Green Commons o Bender o lolh
TWXz 707-827-0433 Phone:
Bill
Norm Hordy
Five different species and eight different grades, plus several patterns and saw-sizb or sand-blasted faces are included in a new line of decking now available from Ed Fountain Lumber Company, Los Angeles. Lam-Loc solid decking comes in cedarselect dex; hemlock-select dex, clear or select structural; Douglas fir---<lear or select structural; white fir-select decking and Engleman spruce-select decking. SelectDex in hemlock is also available in laminated material.
The Douglas fir and hemlock comes in 2" x 6" widths in specified lengths. They are designed for spans up to 8'with normal roof loading. Engleman spruce is available in 2" x 6" and 2" x 8" widths in snecified
Also Direct Rqil cnd T&T Shipments 7257 Telegtoph Rood, los Angeles OVerbrook 5-8741- PArkview 2-4593 Corl Duproy Joy Brouning
lengths. It's also recommended for g' spans. White fir is supplied in 2,, x 6,, random lengths and is recommended where appearance and strength requirements are not so critical. The cedar and hemlock select dex is supplied in 3" x 6" and 4" x 6', for deck- ing larger spans and to provide greater insulation.
To assist dealers in explaining the advantages of the various species and grades, Fountain has created a series of four-color jumbo postcards which show exactly how the material looks layed-up. These can be used for mailings to builders and architects or for handout to customers. The company is also supplying the cards encased in plastic pages for salesmen's books.
WRITE: Ed Fountain Lumber Co., 6218 So. Hooper Avenue, Los Angeles, 90001.
A new line of panel sidings by Vancouver Plywood Co. has been announced by Frank Johnson, vice presidentmanufacturing, and David Difford, vice president-marketing.
The new sidings, to be marketed under the trade name "Vanply Verti-Gruv Rough," features a rough-sawn texture and striated grooves, and will be available in fir, cedar, ind lauan and will be distributed initially in California.
The Vanply siding line will consist of five items in each of the three species. Tlte 6/e" thick panels will be available in reverse board and batten with a herringbone rough texture pattern, and in the regular horizontal texturing with %" grooves on 8"
Vanplys
centers. The 76" thick panels will be available with a modifled or shallow reverse
board and batten in the herringbone pat' tern, in the horizontal texturing with grooves, and with an applied batten. All siding panels are 4'wide and available in 8', 9', and 10' lengths.
Vanply's siding will be offered in two grades, premium and select. Premium grades will be marketed and branded under the name "Heritage," and select grades will carry the name "Pioneer."
Leon "Lee" Lambach, Sunnwale, Califomia, has been added to the Vanply sales staff to handle introduction to the new produets in the initial marketing area, working out of his home office in Sunnyvale to contact leading building materials distributors. He will also represent the complete Vanply nroduct line. - Vanply is also completing installation of
API|I, 1966.
equipment to finger-joint panels to any length or width. The primary market for these panels is as underlayment for the mobile home industry and other industrial applications. The panels are scheduled for production at Grants Pass immediately, where Verti-Gruv is produced.
TiIRITE: Vancouver Plywood Co., 116 Robin Way, Sunnyvale, Calif.
In line with the current popularity of Colonial styling in homes, the'Weathermate line of vinyl-covered styrene shutters has been expanded to include a Colonial raised panel style.
The new addition was announced by New
Vinyl-Covered Styrene Shutters in Colonial Style Castle Products, which also produces three different Modernfold liues of folding doors and room dividers for residential use.
The decision to produce the Colonial style 'Weathermate was due to the broad accept-
ance and demand indicated by builders who were shown a prototype of the new style at the Modemfold booth during the exposition held in connection with the recent annual meeting of the National Assoeiation of Home Builders in Chicago.
The pre-ffnished Weathermate is built to give lasting, maintenanrce-free service. trt will not dent, warp, rot, blister or peel and ne€d never be painted. However, if a color drange is desirable, it can be easily painted, since its vinyl finish gives a good bond and prevents moisture from penetrating and pushing ofr paint.
fire Colonial finish is available in white' or black and is being ofrered in a full range of 'sizes for standard windows and entrances, from 36" to 79" long and 16" wide.
WBITE: New Castle Products, Inc. 1716 "I" Ave., New Castle, Indiana 47362.
Knprnonnting
TWIN HARBORS LUMBER CO. IN CATIFORNIA
Monufocturers of West Coost Forest Products PAIO ALTO, CAIIF.
701 Welch Rd., Suite 2219
Jim Froser
Phone: (4151 327-4380
EUREKA, CALIF.
P.O. Box ]56
Frsnk FriedenbqchMott Kunon Phone' (7O7l, 443-7092
Alomedo, Colifornio
Whcilesole Forest Products
ANNOUNCES:
THE MOVE OF OUR OFFICES TO EUGENE, OREGON
P. O. BOX 654 . ]O8O PATTERSON ST.
PHONE 343-4124 (AREA CODE 503)
A Medford Corporqtion Represenlqtive
unal nas
SANTA ANA, CAIIF.
1621 E. lTth St.-Jim Rossmqn (213l. 625-9133 (Los Angeles) (714l. 547-8086 (Oronge Cty.)
Lite, Look, McCalls, Good Housekeeping, True, Saturday Evening Post, Sunset
g0l
that Popular Mechanics, Grit, Family Handyman, Mechanix lllustrated, House Beautituf Sports lllustrated also have?
llefl aduGt'll$ing
that's what !
Over 15,000,000 ad impressions monthly reach six out of seven of your customers.
Be sure you stock nationally advertised Deft Clear Wood Finish and Deft Wood Stainjust for the profit of it.
IIOW WE ilATE THE IVORTD'S F11{ESr W00D sTAn, T00!!
thewood finish people 612 Maple, Torrance, California
Two new types of Satinlac-high-gloss and low-gloss-have been added to U.S. Plywood's line of interior wood finishes. Modified urethane, high-gloss Satinlac, produces a deep, bright sur{ace while acrylic lacquer, low-gloss Satinlac achieves a soft, satin finish.
The one-step, clear Satinlac assures protection against water, alcohol, grease and kitchen solvents without the need for a sealer or prime coat, according to the company.
A new I8"x23" interior wood finishes display, free to dealers, shows on wood chips the end results of both Satinlac applications as well as those of Deep Firzite and white Firzite finishes.
\MRITE: United States Plywood Corp., 777 Third Ave.. New York 10017.
Hi-Form Guard, a superior high density overlaid plywood developed specifically for concrete forming, has been introduced by Simpson Timber CompanY.
The resin impregnated paper overlay used on Hi-Form Guard is manY times more resistant to abrasion and water absorption than ordinary plywood. It is bonded under both heat and pressure to either one or both sides of an exterior Douglas fir plywood substrate to form an unusually tough, smooth, impervious surface.
Hi-Form Guard can be nailed, sawed, machined, screw-fastened, drilled and otherwise worked with proven woodworking techniques and equiPment.
WRITE: Simpson Timber Co.,2107 Washington Bldg., Seattle 1, Wash.
A nevr banding and stlapping tabie designed to handle sheel rock, plastic laminates, paneling, steel, glass and similar sheets uu to 5 ft. x 12 ft. (other size.* available) has been introduced by Venture Associates. The table has telescoping ends. Model shown can be extended from a nolmal length of 8 ft. to a fullv extended length of l2 ft. Table makes use of a r.oundecl edee constluetion to minimize possi_ bility of so.atching mato.ial.
sheet carrier which easily carries up to one ton of material through natlow aisles. Equipped with floor lock for. safe loading, it is used in conjunction with banding and strapping table, this unit provides an excellent means of transporting material from the banding area to *.aiting trucks. Both units are of heavy gauge steel, welded constluction.
Free information on Venture Associates'line of material handling equipment is available on request.
WIiITII: Venture Associates, I'.O. Box 1513, Paterson, Ne'"r' Jersey.
California Lumber Merchant
Dear Mr. Bell,
With your editorial "Chaos or Compromise" in the March issue you have joined the ranks of many publishers and editors whose approach to the problem of lumber standards is altogether provineial, and indicates a lack of awareness of the prob-' lems involved.
Although the question has been before the fndustry for four years, no fresh approach has been advanced by any of the wizards of the trade press. This undoubtedly is attributable to the fact that few have so much as attempted to see more than one side of the story.
Your use of the statement, "Acceptance of the new standards will improve the sale of lumber, because more lumber will be sold as a result thereof" is completoly unsubstarttiated, thereby making the rest of the editorial of little consequence.
I would like to extend an invitation to you, for lunch or dinner, the next time you are in Los Angeles, so that we might
have an opportunity to discuss the Southland's "sawyt' lumbermen's side of the story.
Sincerely,
Wayne Gardner Exec. Vice President Lumber Association of Southern California Los Angeles, Calif.Dear Wayne:
Belore writing the ed,iloria,l to whi,ch yow reler, we studbd carelully the ALSC oft,cial report, to Corntnerce, as well as the letters ol substa,ntiation lor their positions talcen by members ol the cotnrni,ttee. We hat:e trieil to state luirly the lacts a^s they appeared, in tltese rePrts. Il we haae not, in your opini'on, d,onc so, woulil you be good enough to tell us wherein we erred? Eaenoowizard,s" haue d,ifficulty reading between the lines.
Now, woulil you do us an' other Jhaor? Would you teII us lww this problen con be .re' solaed,? We realize our state' ment that "acceptance will improue sale" is unsubstantiated,, It is based on a beliel tha't a worlmble cornpromis e would'
MAKE UNITED YOUR LUMBER SUPERMARKET for Pine & White Fir
1,n,n u Tl" S"htitute f*
Unlike mony wholesolers, our yord inventory is mointqined with the retoiler in mindyou con olwoys depend on United to fill oll your Pine ond White Fir needs. UNITED
1200 Mines Avenue, Montebello, Gslifornio OVe6rcok 5-5600
"Quolity Wesf Coost Lumber for Every Purpose"
prouide thc inilustry with a technbally engineered' product which coukl be arccessldly mer. chandised in competition wilh other materials. Il u)e are urong, tell us. Bul whiLe You ore doing so, please tell us what the lumber inilu,stry should' d'o n maintain anil intprooe its place in the market. You rePresent the Lumber Associatian ol Southern Calilornia. Do you haae an ansu)er tha will solae the indus' try's problem, whi'le at the same time satislying the needs ol your rnembership?
Your inoitation is appre' ciated,, anil will be accepted with pleasure on ny next trip south, Maybe we'll be calling you Solomon. I hope so deooutly.-Al BeIl, publisher.
A. D. Bell, Jr.
California Lumber Merchant
To you, and all your good People:
Both as, soon-to-retire president of the Lumber Merchants Association of Northera California and as a lumber dealer I want to thank "California Lumber Merchant" for the great support given our association. We are, however, well on the goals as set forth in your editorial in the issue following our convention at Monterey last year. We have not been able, in this short year, to accomplish anywhere near those objectives. We are. however. well on the road and our new administration, which takes over on May 3rd, will continue to further the work.
Thank you, again, for all your help.
Very truly yours,
Charles D. Dart K-Y Lumber Company Fresno, CaliforniaCalifornia Lumber Merchant
Gentlemen,
Last week, I flew to Puerto Vallarta to meet Mel and Grace Mclean, Ell River Sawmills. They had as their guests, his partner, Francis and Stanley Shaffer, It was a real pleasure to visit with old friends of the lumber business and be brought up to date about all my old friends around Eureka. Mel has real intestinal fortitude to rebuild Ell River Sawmills after the terrible damage of the floods a wear'ago. He deserves honorable mention.
Sincerely yours,
Ileny E. Whittemore Guadalajara, Mexicoto Sewo All Southcm Colifornia Deolers *
l7O3 N. 8rh Streel COLTON, Cqlifomio TAlbot 5-0672
ll38l Brodley Ave. PACOII A, Colifornio 899-5208
z'38 Eqst 59th Street tOS ANGELES, Colifornio Pleoscnt 2-3137
6807 McKinley Avenuc
tOS ANGEIES, Cqlifornio Pleosont 2-3t36
25lO N. Chico Sheet I[ MONTE, Colifornio Gllbert 2-3050 CUnbcrland 6E6-0641 *
MoR8Ail 000ns for Every Uso
M-400 Interchangeablo Pansls Entrance Ooors-All fypas *
SED0RC0 LouYen & Colonial-ilodern llardwood Flush Panel Doon *
ttusH ltoonsASH-ltlAll0CAI{Y -BlRCllMASOIIIIE_BEECII , flR PLYW000JAPIIIEST PTYWOOD t
NORDCO DOORS
TOUVER DOORS
3 PANET DOORS F-3
FOUR PANET RAISED T.44
X.BUCK TRONI DOORS
sAsH DOORS F-13
RAISE PANEI I.OUVER DOORS
SCREEN DOONS
FNENCH DOONS
DUTCH DOORS
FANCY FIN DOONS (ENTRANCEI
TOUVER BI,INDS
MONIEREY TYPE DOONS
.,SOUTHERN AIR" DOOTS t
Edqblishcd 1896
WHOIESATE ONIY t
lbnrbor
.
los Angele+-7l55 Telegroph Rood 90022
Son Frqncisco 24-1485 Boyshore Blvd.
The Western Forest Industries Association has elected Donald R. Barker of Eugene, Oregon, as its president for 19661967. He is the owner of Barker.Willamette Lumber Co., Barker Timber Co., and Cabax Lumber & Plvwood Mills. all of Eugene, and of Caba* Mills in Grants Pass, Oregon. Barker succeeds Welby Schneider of Schneider Lumber Co. in Brownsville, Oregon.
WFIA is an association of independent lumber and plywood producers in California, ldaho, Montana, Oregon, and Washington. Its annual convention, in Palm Springs, concluded March 26.
Also elected were Rodney G. Swanson, Superior Lumber Co., Glendale, Oregon, first vice-president, and, as vice-presidents, Robert V. Hardy, Siskiyou Mills, Yreka, California (but a resident of Ashland, Oregon), and Henry L. Kerr, Klamath Lumber Co., Klamath Falls, Oregon. New secretary-treasurer is E. P. ooBud" Johnson, C. & D. Lumber Co., Roseburg. Elected to WFIA's executive committee were: Richard D. Brauner. Brauner Lumber Co., Kettle Falls, I[iashington; Don Johnson, D. R. Johnson Lumber Co., Riddle, Oregon; Aaron Jones, Seneca Sawmill Co., Eugene, Oregon; Fred Sohn, Sun Studs, Inc., Roseburg, Oregon, and Evans
Phone 685-4506
Phone JUniper 4-6262
Wycoff, Seaboard Lumber Co., Seattle, Washington.
Guest speakers attending the three-day WFIA conclave included Wyoming Sen. ator Gale McGee, Oregon Congressmen Al Ullman and Wendell Wyau; California Congressman James C. Corman; Wash. ington Congressmen Thomas F. Foley and Lloyd Meeds; Interstate Commerce Com. missioner Paul J. Tierney; Assistant Sec. retary of the Interior Harry R. Anderson; the U.S. Forest Servicds deputy chiefs, Ira J. Mason and Burnett Payne; regional foresters; state foresters; a member of the Public Land Law Review Commission. and state legislators.
The C. R. Johnson Accident Prevention Committee has named Arcata Redwood Co. winner of their Safety Trophy for 1965.
Their winning rate (number of disabling injuries per one mil' lion man hours worked) was 3.330. It was the lowest ever recorded by a member company. Arcata also won the Logging Award with a frequency of 11.529, the Plant Award, frequency 1.946 and the Achievement Award for the greatest injury fre' quency reduction when compared to the average of the previous three years. Arcata Redwood showed an 87 percent reduction.
Union Lumber Co. won the Allied Products Award with a "0" injury frequency in their veneer plant operations.
Auditing of the 1965 records was done at the quarterly meeting in Scotia at The Pacific Lumber Company. Committee members also visited the new plywood plant at Scotia'
Ronald G. Frashour, manager of the particleboard division of Forrest Industries, has been re'elected president of the National Particleboard Association at the annual meeting of the l8'member association {or producers of mat-formed wood particleboard.
Also re-elected for one-year terms were Robert L. Bremhorsq U.S. Plywood Corporation, vice-president; and Robert Pauley of Weyerheuser, secretary-treasurer.
Named to the executive committee were Frashour, Bremhorst, Pauley, Frederick R. Loetscher, Formica Corporation and William W. Afrolter, Duraflake Company.
Kaiser Cement & Gypsum Corporation has acquired the San Leandro, California paper manulacturing plant of the Flintkote Company in a multi-million dollar sale, according to Kaiser Gypsum President Claude E. Harper.
Terms of the sale were not disclosed, but Harper said that Flintkote will continue to operate corrugated container manufac' turing facilities in the plant.
Harper said this is an important step in complete integration of the company's gypsum board manufacturing. Paper used in the facing and ,backing of gypsum wallboard and lath is the only major raw material not previously produced by company-owned facilities, he said.
The amount of money the homeowner will spend for remodel' ing is going to continue to increase, forecasts Sanford R. Goodkin, a Los Angeles building researcher.
He sbys that as today's individual homes are built bigger and bigger, and hence become more expensive, the number of people able to afiord them will decline. This will result in homeowners staying where they are and spending disposable dollars on remodeling their present home.
Another by-product of this development, according to Goodkin, is that the increasing house cost will result in more apartments, as soon as the present glut is absorbed.
Mannan Building Supplies has relocated to a new building on N.E. 43rd Ave., just ofi St. Johns Road in Vancouver. The firm had been located in downtown Vancouver, Oregon.
Home decorator service, complete retail paint department, and a complete line of building materials for new construction of re' modeling is ofiered in the new 120000-square-foot building.
A second edition of a comprehensive study that compares the costs of privately owned trucks and full-service leasing on an item-by-item basis has been issued by University Research Center of Chicago.
The 48-page study for top mana€iement is the only such comparison ever developed. It is entitled: ooTruck Costs: A Comparison ol Priaate Ownership and FullSeroi.ce Leasing."
It is based on a cost analysis of I,338 companies owning 7,359 trucks and of three national full-service truck leasing organizations owning 38,000 trucks. Analyzed are the usefulness of private trucks, actual
standing and running costs, the costs of full-service leasing, and the cost of capital. Six complete charts are included.
Highlight o{ the report is a detailed comparison of private trucking costs with full-service leasing charges, the first time this has ever been done in trucli literature. Two chapters of the study are devoted to this step-by-step comparison, both for heavy and light trucks. Costs.for singletruck ownership and fleet ownership are both covered.
Single free copies of this study may be obtained by writing to University Research Centrer, 209 South LaSalle Street, Chicago, Illincris 60604.
Owens-Illinois, Inc., a manufacturer of glass, plastic, and forest products, has announced that it is entering the plywood business with the purchase of a new plant in Texas.
The company operates four plants in' Los Angeles and eight in the Bay Areathree in Oakland and others in Pacific Grove, San Jose, Tracy, Richmond and Ione.
The modern plywood plant at Keltys, opened in April 1965, was bought from the Angelina County Lumber Co., Lufkin, Texas.
(Conti,nued lront Page 8) louvrcrl l-,i{old doors Ior all closet and storage areas; Dccra Cuard, Danish \\ralnut finish, for the kitt:hcn and bathroom cabinets. and Hr.r-.pitality doors fitted with operating glass jalousies for window units.
The total house plan is s.vmmetrically T-shaped rvith five major zones incorporatins eff('ctive ar:oustic and sountl conditioning principles. The first zone is thc stem o{ the T composed of a drivc-through, t$o-car garage and entrance court. The ground levcl portion of the house has three zont's: the ccnter contains the two-story entr,v hall and stair. sunkcn living room and Califorrtia room; the lower-left zone the ]redroom suite with two lrcdrooms and two bathrooms. and the lower-right zone, the kitchen-dining-family room suite with thc laundry ccnter. Thc master bedroom is in thc upper zone.
The Simpson Idea Housc is a house which fLrlly acknowledges the individual's nceds. Two of thc lrt'drooms havc prilate bathroom-dressing ak'oves. Thc {ront left lredroom can {unction as a gu('st room" nurser) or den. Its bathroorn is the one acccssible for all purposcs. including a front hall porvder room. The upper level master bedroom suite is a complete private retreat rvith unlimitt'd vistas front and back. In plan" the entry, closets and bath are organized to pt-rform in a dcluxe zoned manner for the individual" re-.ulting in t'w,o separatc dressing alcovcs complcte with vanity, closcts- lavatory and mirror. Retween and accessible to each of these two "His and Her" dressing areas is a toilet and tub zone. This second level. which dramatically accents the main architectural clement of this house, actually is framed as a roof area with two steep parallel surfaces roofed u'ith the original redwood weatherlap roo{ plank.
The plan also extends the house functions and privacy by borrowing and controlling erterior space as a part and continuation of the interiors. For cxample, the entrv r:ourt is containt'd b1' threc u'alls o{ tht: house artd of thc garagc and the California room is an outdoor ertensittn o{ thc living room. acce-ssible to both the bedroom u'ing rrrrd the kit, hen-din ing u ing.
The house acknowledgcs a clirnatic region that requirt's closc altention to climatic t'ontrol hut v'ithout a nccd for artificial cooling. Controlled vtrntilation and r:ross-ventilation is achieved by a unique corncr windon' detail combirring Simpson Ho-.pitalit1. doors fitted with an operating gla,*s jalousie insert.
The Simpson Idca House reflects a simplt' ,vet stron€r plan themt:; design continuity achieved through rept'titive usc of materials and detail used consistently- and design c'haracter strengthened by dogmatic refinement of the interrelation o{ plan themt' and materials detailing.
Weslern Hemlock Dimension, Boords & Studs
White Fir & Redwood Studs
Redwood Posts & Redwood Speciolties
13625-C Venlurq Blvd., Shermon Ocks, Colif.
Southern Cqlifomio Represeniotive for Dqnt & Russell, lnc.
(Continuad lrorn Page 6)
\o1olam redu'ood bt'ams manufactured by [-nion Lumbcr Company rvhich finished out at 7" by 22-:7"t' br' 52 feet. The roo{ decking is 1.1/," by 6" merch and better redwood, {actory finished with a bleached, Satinized treatment.
Showroom upper walls ur. 3/g" by 4, 6 and 8" Noyo redwood natural Satinized Thrift Paneling. Douglas fir and California tanoak paneling are featured in the hallways with clcar all heart redu,'ood panelins in
7834544
872-1280
managers I'-red l)ias's office.
The ndjoining 9.000 sq. It. lumber store includcs a mezzanine wherc doors and morc expensive rvall panelings are displayed. Here, as in thc showroom, center posts werc eliminated by the use of laminatecl beams, in this case l)ouglas fir Glulams manufactured by Speedspace of Santa llosa- 72 feet long and weighing approximatell 6,000 pounds each.
Personnel of Fort Bragg Lumber Company include: Fred Dias, manager; Clarence Lang, store supervisor; salt'smen David Jordan, Martin Kannus, Curtis Mitchell and Robert Saylor; and salcs trainee N{orton Swales. Jr.
430 40rh StreetOAKTAND (Moiling oddress: P.O. Box 304.|, PHONE: Olympic 8-2881
o Douglcrr Fir
a Ponderoso qnd Sugor Pine
o Redwood o Plnrood
o Shing'les ond loth rn-
TWX: OA-4|O
SALES:
Old Growth Redwood, Shorts P. E. T. Green Commons, Dry Uppers
A Million Feet to Serae You!
COMPLETE CUSTOM MILTING
Lorge Timbers qnd Wide Sizes
Our Speciolty
Box 156 Fred Gummerson
Cfoverdole TWinbrook 4-2248
EDgewood 6-1261 CITY OF
ANNUAT TOGGING CONFERENCE
(Continued lrom Page 14)
Hayfork; and Ed Norby, Norby Lumber Co.. Northfork.
Presiding over all sessions at the conference was out-going president Ray Crane, chief executive at Crane Mills, Corning, Calif. Ray's father, the Iate Harold Crane, headed the first conference" held in Chico. Calif. in 1950.
Fittingly, with the conference dedicated to the 25th anniversary of the American Tree Farm System, Crane is one of California's Ieading tree farmers. He manages the company's Yolla Bolly Memorial Tree Farm in western Tehama County.
Ray, who was born in 1923 in Klamath Falls, Oregon, has grown up with a generous sprinkling of sawdust and pine needles. His father and a partner. Walter Beane of Klamath lron Works, Klamath Falls, started Crane Mills at Bly, Oregon. Ray went to work at 15 and each summer he spent at the mill or in the woods.
He attended Oregon State University before and after the war, graduating with a degree in Forestry in 1948.
Ray joined his father in California in 1948, working first as grader and tallyman and then as sales manager for ten yearsuntil his father died in 1958.
Crane Mills is a {amily operation. Bro-
ther Don is sales manager and brother Wes is truck superintendent. Madelyn Mason, their sister, is receptionist, secretary and right hand "man" to the sales manager.
Duo-Fast Washingon, Inc', has moved to a new location at 4I0 South River Street, in Seattle.
The new location provides twice as much warehousing and servicing {acilities for their complete line of Duo-Fast staplers, tackers and nailers.
Ample customer parking space is also provided by the firm.
(Continued, trom Page tI) to have to stand in line behind the little old lady in tennis shoes," explains Cooper.
Separating the two yards also simplifies pricing and accounting chores.
o'It's cost us some business, but I think it'll pay off over the long haul,o' said Cooper.
"W'e're doing a lot of experimenting with different merchandising ideas," he continued. 'oSome of them will prove efiective and we'll keep them. Others we'll have to
change as we find they donnt work.o'
If immediate records are an accurate indicator, the new store should prove to be one of soutl.rdrn California's most successful operations. The current average cash sale stands at $lO and o' sales are getting better every day," concluded Cooper.
Heading up the staff of 70 employees at Cooper Lumber are vice presidents Mike Hynes, Cal Rene and Hugh Wilhoit.
Hynes, who handles personnel, credit and general administration, summed up the prevailing enthusiasm at the new store when he offered this advice to dealers: 'oStay flexible; don't be afraid to experiment."
John Sweeley will chair the Redwood Region Conservation Council's l4th annual Junior Logging Conference at the Mendocino Woodlands near Fort Bragg on May I-4, according to group spokesmen.
Sweeley has been with Masonite since 1950 and is now assistant forestry managef for Masonite.
He has been a charter member of the JLC committee serving as chairman of the 1956 and 196l conference. He is also a member of the State Forester's reforestation advisory committee and director of the Redwood Region Logging Conference.
CUSSFUI lllYERTlSlltGPosition Wanted $2.ffi per line, minimum $4.50. All ofier $3.$ per line, minimum S.00. Tryo lines of address (pur address or our box numbed count as one line. Closing date for copy is 20th.
ilames of Advertisers in this Departnent using a Bor Number cannot be released. All replies should be rG dressed to box shown in tre ad c,/o California Lumbct Merchant 412 W. Sixth St., Los Angeles, Calif. 9fl)14'
MANAGER OR ASST MANAGER of lumber operation in Los Angeles area. 75 years exper. in retail yards. Write Box 230.
LUMBER, bldg. matrls. & credit exper. Good education, Young (30's), flexible, responsible. Fit in whsle or retail or credit Northern/Central Calif. Write Box 232.
I NEED A JOB. Thirty years exper. as yard foreman, shipping clerk, wholesale & retail. Also mill experience: rating certificate in redwood (CRA) & in pine & fir (WWPA). Ref. on request. Write Box 237.
WHOLESALE LUMBER SALESMAN. Liberal salary plus percentage. Requirements: 8-10 years exper. selling industrial accts. and retail yards; must have following in So. Calif.; must be 45 yrs. of age or younger. Write Box 239.
POSITION OPEN for lumber products promotion to architects and industry. Salary plus auto and expense account. Prefer age 2l-35 with some experience desired. Call Hallinan Mackin Lumber Co., 1485 Bayshore Blvd., San Francisco, Phone (416) JU 4-6262,
GENERAL SALES MANAGER
For AAA1 bldg. supply house in Hawaii. Must have administrative & sales background in lumber and,/or bldg. supplies or wholesale & contractor level. Send complete resume to P.O. Box 22140' Los Angeles, Calif. 90022.
OUTSTANDING OPPORTUNITY AND FUTURE for experienced lumberman with long established retail lumberyard. Prefer a man having experience in outside sales and well acquainted with Bay Area trade. Salary open. All replies confidential. Write Box 235.
FOR SALE: complete lumber, hardware & bldg' matelals business. Main inters6ction westside San Jose, Cupertino, Calif' Est' over 15 years' New store bldg., ample parking' Call San Jose, Calif., 244-9500.
FOR SALE: old est. lumber & bldg. materials yard' Present ownet retiring after 35 years. For particulars write Milpitas Lumber Co', P.O. Box 84, Milpitas, Calif.
Valley. 6,000 sq. ft. storage space,Zty'z acres, all or part' Est' since 1948."Excellent potential. Wiite Tony Yatitz, P.O. Box K, Rosamond, Kern County, Calif.
LUMBER TRAILEB, Utility 1960 or '61, 20 ft. flatbed with 2 stationary rollers, one roll-er removable. Spare wheel q J* (lOxZZ), Z-itt. l"tt "*. Also truck bed. Excellent cond. Also l-G'E' iso fvf.C. mobile radio. Call Howard Lee, (213) Topaz 1-0881 (res.) or (213) NEvada 1-7740 (oftce).
2-TON CIIEV. Viking 60 truck with 14' roller bed, 2;gleed p11""4. naaio, heater, a-ir cond. Mileage 23,!75' Also 5"x13" Delta ,o*u"u planer, 16; Multiplex radial arm saw-7 1y'2 H.P. Call c *"it" W. F. Michaels, !2782 Coutt St., Garden Grove, Calif' Phone 537-6400.
"uif""" 1S A 1955 Utility, 6" brakes. $1500 each. Inland Lumber Co., Rialto, Calif' Call Gary Thomson (?14) 877'2001.
EQUIPMENT
matic, full
ASS'T MANAGER for bldg. materials & retail lumber firm. Advancement in near future. Salary open. Write Box 236 or call (707\ 964-2420 alter 6:00 p.m.
WANT TO BUY
WANT TO BUY: interest in est. lumber yard with other(s) who are building and,/or home improvement minded. Exp. all phases retail. Ambitious, sincere, not a "drebmer." Prefer Bay Area or medium to larger cities. Phone (415) 845-5361 or Write Box 233.
SERVICES OFFERED
HAYE EXPERIENCE _ WILL TRAYEL
Lumber, hardware or "store-front" counselor. 45 years in the business. Gross-net profit troubles? Call Harry Stewart, (415) 837-4L02, P.O. Box 623, Danville, Calif. 94526.
JOENNY THE LUMBER LOAD SIGN PRINTER
II9O TINCOLN AVE. SAN JOSE 25, CATIFORNIA O tnspection Services-DOUGLAS FIR o REDWOOD o PINE ' Mill Supervision-Tronsient Inspection-Speciol Services los Angeles suPerYisor: 665-5431 British Columbiq suPervisot: Komloops 374'4303 297-8071
IU'$8EI AND ]U,|[IEI PRODUCTS.
Ancricqn Hqrdwood Co. -------------------------719'1235
Angclur Hordwood Cornpony .-------.-.-.tUdlow 7'6168
Arcolra Redwood Co. lKcn Conwayl.-..WEbsler 6'4848
Acrociclcd Rcdwood lrtills ...------.OVcrbrook 5-8741
Allos lumbcr Co. ----....-------------.-.--.|tAdilon 7'2326
' Bock tumber, J. Wiltion ...-.---.-..----..tEpublic l'8726
lough Forert Products Corp...--------------1213) 330-7451
lliri lumbcr Co., Inc. .---..-RAymond 3'1681-3-345'l
Bohnhofi Lumbcr Co., Inc. -------------------.-------263'9361
Brooks-Dodge lumber Co. .-.--..-----OVcrbrook 5-8650
Brooks-Sconlon, lnc. ------------ -----------17 1 41 529'21 19
E. L. Bruce Co. lJin AAcFodden)----------l2l3l 622-9845
Brush lndustriol tumbcr Co. ----------RAymond 3-3301
€ot-Pociic Sotcs Corp. .------------------------685-6450
Col-Soc Lumber Soles.--------.-----------------(21 3l 685-5288
Connor lumber Soles ---.------------------------(21 31 681'21 02
Conrofidoled Lumber Co. .-------------------SPruce 5'3477
Crowford, lunber, F. rr,l'-----------.-- -------------f71'2161
Evons Producls Co. ([umberf------..--..----------------879-l 833
Evons Producls Co. (Plywoodt--.---.-.---Mymond 3-0281
Dooley & Co. .----.----.-.-.-------..---------EDgcwood 6'1261
Eckslrom Plywood & Door Co. ----..-.----(2131 233'1228
Cd Founloin Lumbcr Co. --.------------------tudlow 3'1381
Errlcy & Son, D. C. RAYmond 3'1147
Evoni Products Co. ..-.-------...--------.-----RAymond 3'0281
tlr & Pinc Lumbcr Co. ----..-------------Vlctorio 9'3100
Frcemon & C.o., Stephcn G. ....--.------.--ORiole 3-3500
Fremonl Forcrl Produclr ---.-----..---------RAymond 3-9643
Gollehcr Hordwood Co' --.-.----.---------Pleosonl 2-3796
Gcorglo-Pocific Corp. ([unber) -------RAymond 3-9261
Koppcrr Compony .--..(2131 830-2860
McCormick & Bqxlcr -l7l1l 871'8971
Ssn Anlonio Conslruclion Co. .-.---....UNderhill 5.1245
Treolcd Pof e Builderr.-..--------. ---------------(7 1 1l 986'1165 sAsH-DOORS-,|llLLWOnK-5CIEEN3 ,VIOUIDING-BU]tDING }IATETIATS
Arlesio Door Co., Inc. ..-...--.--.-.---UNdcrhill 5-1233
Associoted Molding Co. ..--.---..--.-..RAynrond 3-3221
Colif ornio Door Co.---........--..----.---..---tUdlow 8-2 l4l
Colifornio Ponel & Venecr Co. ....-.--MAdison 7-0057
Corlow Compony -------------.--.--.P[eosont 2-3136
Eckslrom Plywood & Door Co.------------(213) 233-1228
Mqplc Bros., lnc. ..----.-----.--..----..--.-.OXbow 8-2536
Moson Supilics, Inc. ---------.-----ANgelus 9-0657
Nordo hf lv{on ulocluri n g Co. .-.--.----.-..---- ------.819 -267 5
Reody Hung Door ilfg. Co. --.----.-----Vlctorio 9-5412
Shokerlown Corp. ------..------ --.-----------(71 41 529-21 19
So-Col Commerciol Sfcel--.----.--.----------(2131 685'5170
Slrait Door & Plywood Corp. ----CUrrberlond 3-8125
Torfer, Websler & Johnson ...--.--.----ANgelvs 9'7231
Torler, Webster & Johnson lsp.ciolty Div.) AN 8-8351
Venf Vue Window Producls--...-------- ---------------225'2288
SPEC|AI SEnVICES
Associoted Molding Co. .-..-.--....----RAymond 3'3221
Berkot Mfg. Co. ....-....-.----.-- 875-1163
Colif. [br. Inspeclion Service .-..--NOrmondy 5-5431
C-Q Trucking Co. ------..---..-.-..-..--..----RAymond 3-6557
Coosf Ploning Mill -------....-.-..----.-.--.MAdison 2'll8l
Hunlcr Woodworks ------------------------SPruce 5'2544
Sccurity Point Mfg. Co' -.-..---.--...--.--ANgelus l-0358
Willis-lvloorc Point Specioltics.------.--LOrroinc 4-1501
TUMBER HANDLINO AND SHIPPING; CARIIERS
Grren0cld & Son, Inc., H' l . .--..--.NEvodo 6'1783
Oroqio-Poclic Corp. .-.--.-.--------lllsnglc 7'55'f
Grortlo-?oclic Corp. (Plfrroodt ----tAymond 3'9261
Son Bernordino' RiversideSonto Ana Areo
Colifornio Door Co. of !.A. ....----.-.--------------825'7811
Corlow Compony -.-----------------------TAlbot 5-0672
Evonr Producls Co. (Plywoll Div.!----------(71't) 737-0551
Georgio-Pocific Worehouse --------*-OVerlond 4-5353
Horbor Lumber (Al Wilson)----------------------Ov 4'8956
Hobbs Woll Iumber Co', Inc.------------------------511-5197
f nfond [umber Compony .------------------TRinily 7'2@1
Key Corporolion --.--.----------.---------------------875-2060
So-Cof Com merciql Steel--.-------- ----------(7 1 1'l 825-6770
Torler,
Inc. .--------.---.-..-----..-...--.---Hlckory 2-8895
Reirz Co., E. f.. -------..----------....-.----------(711) Gt 9-lt166
South Boy tumber Co. (lor Angclesl----ZEnith 2261
Torter, Wcbster & Johnson ....--.---------GRidley 7'117 I
tUdlow 3'4511
Rockporl Redwood Co. ------------------.--------------'115'2996
Roy lorert Froduclr Co. -------------.-----TRiongle 2-1070
Sonlord-lursier, Inc. ..-----------------AXminster 2-9181
Sinnons Hordwood tumber Co. ---------SPruce 3'1910
Soulh Boy Lunbcr Co' --SPring 2-5258
South Boy tumber (Hcwthornel --------Osborne 6-2261
Stohl lumbcr Co. ----.--.-----.------------ANgelus 3-6844
Stondord tumber Co., lnc. ---------------------------655'71 5l
Stcnton & Son, E. J. --lUdlow 9-5581
Summil Lumber Co. .------..--------------ANgelus l-2151
Sutlle & Keller I'umber Co' ----------------.Gllberl 3-8909
Tocomo Lumber Ssles, lnc. .-.----------------lrtUrroy I -6361
Torler, Websler & Johnson, Inc. -------ANoelus 9'7231
Twin Horbors Iumber Co.-------.---------..----.---.----625-81 33
Union Lurnber Co. ..-------------------------V141 512-5669
United Whlse. Lunber Co. -----.------OVerbrook 5-560O
United Slotes Plywood Corp. ------------[Udlow 3-3441
U.S. Plywood Corp. (Glendole) ---------------Cltrus 4-2 I 33
U.S, Plywood Corp. ltong Beochl .----'HEmlock 2-39O1
U.S. Plywood CorP. (Sonto Anol ------Klmberly 7-1691
Wending-Nothon Co. --.-------.-----CUmberlond 3-9078
We3lern Hordwood [umber Co.---------------------655-8933
Wcyerhoeuser Conpony ----------------Rlchmond 8-5451
Worehouse (Anohcin) --------------PRospect 2-5880
, Whotesole Foresf Producls ..583-6013
TNEATED IUI'iBER_POLETPILINGS_TIES
Boxlcr & Co., J, H. ----DUnkirk 8-9591
Weycrhoeuser Compony .-...--...-----COngrcss 1-3312
BUITDING IIATERIAIS
Artesio Door Co.---.__-.-_..-..-_... _....-.-----------__--42-n 88
Georgio-Pocifi c Corp. .-...-..------------V 1 41 262'9955
So Cof Conmcrciol Steel-..--.-..-..------V l1t 234'l 851
Unlted Ststes Plywood Corp. --.----.--.-BElmont 2-5078
ARCATA
Arcolo Redwood Compony .-.-..-.....--.---Hlllside 3-5031
Associoted Redwood Mills .....--.-------VAndyke
------...-...--.-.(5031 752'2955
EUGENE
Fremont Forest Produclt -------......Dlomond 3'9267
Albert A. Kelley Co. ---15031 343-4124
Pocific Fir Solcs--.......----......-.-----....Dlomond 5'0154
U.S. Plpvood Corp. .....-.-.----.-.-..--.---Dlorrond 2-lllt
Cecil E, Wingord lumbcr Co. ---....-....-.--.---..--3'{5-0328
HOOD
Apnrl, 1966
EUII.DING
nt'l Popcr Co. (tong-Bell Div.)----..-.--.-(20 61 123-21 tO
SEATTTE US. Plyrood Corp. ----.-----.--..--.--.--.-------..---.PA--2-6500
lumoc Lunber Co. --..------------------.----.--------.AT 3.2260
Simpron Timber Co. .-.---.-.-MV 2-2829
Weyerhoeuser Co.
TACOMA ..?A 2-7015
Georgio-Pocific Corp. -.----.-.-...-..--..-..-..-.....FU 3-4528 Weyerhoeuser Co. .-----------*---.-----.-....--..FU 3-3361
VANCOWER
lnl'l Poper Co. (Long-Bell Div.l-.-.....--.-..(5031 285-l 3OO
wtNrocK
Shokertown Corp. ..-.-..---------.-.-_-.____.SUnset 5-3501
LUMEER AND TU'VIBER PRODUCIS
Arcofq Rcdwood Co, ...---.---.---.-----.--..-yUkon &2062
Col-Pociflc Soler Corp. YUkon l-862O
Evonr Produclr Co, ....-.----------.-- -----------------826-211 1
Gcorgio-Pociflc Corp. .-.-.-..-..---------.._DOugtos 2-3388
Holl Co., Jomqr l, .-----SU[er l-752O
Hoffinon Mockin lumbcr Co. ------.....JUniper 4-5262
Horbor lunbcr Compony .----.-------...----YU kon 2-9727
Higgins Lumber Co.. J. E. .--------.....--VAlencia 1-8711
Hobbr Woll Lumber Co., lnc. ---.--.--.--Flllmore 5-5O00
lomon lumber Co. .-.-------.-.-..--------------YUkon 2-4376
MocBcoth Hordwood Compony ---------JAlssion 7-0772
Torfcr, Websler & Johnson, Inc. ...-.PRorpecl 6-1200
Union lumber Compony --.--..-.---.------..-..Suttdr l-6170
Uniled Slotes Plywood Corp. --------.--JUniper 6-5005
Wendling-Nothon Co. ....----.---.--.-..--.-..--SUfrer t-5363
Wcslern Foresl Products of S.F. --.---tOnrbad 1-8760
Weyerhoeuser Compony -.----349-1414
Arlcsio Door Co....---.----.*....-..----..-..-.--589-9974
'$ATERIALS
Cofovcros Cemenl Co. ...--..----------Douglas 2-1221
TREATED IU'IIBEI-POIE3
lorfer & Co,; J. H. ----YUkon 2-0200
Holl Co- Jones L. ---.---SUtter l-7520
Koppcrs Co,, Inc. ------------------------YUkon 6-2660
lAcCormick & Boxter
Wcndling-Nothcn Co. -.-----------.----.-..-..SUtfer l -5363
Woodridc Lumber Co. 3-5641
SPECIAL SERVICES
Gilbrcoth Chenicol Co. -------.-----*---SUttcr l -7537
Rcdwood lnspeclion
LU,IABER AND LU'YIBER
Alkinson-Slulz Co. .-----..-. t62l Boldt-Beocom [umber Co. --------------------(41 51 527 -31 1 |
[umber Co. ..-..--.-.........-------Dlomond 2-1451
Eonninglon [umber Co. .-.----.---.-.--.---Otympic 8-2881
Cofif. lunber Inspection Svc.----(408) CYpress 7-8071
Colif. Sugor & Weslern Pine .....--,-Dlornond 21178
Donl Foresl Producls, lnc, ......------..1415t 322-1841 Evons Producls Co. -..---....-..-...-..---..-----...--..-.533-8865
Gcorgio-Poeific Corp. ...-.-.-.--..-...-.--.------...--8,[9-0561
Georgio-Pocific Corp. (Son Jose)...-.--.CYpress 7-78OO
Golden Gqla Lumber Co. .....----.----.THornwoll l-4730
Higgins lunbcr Co. (Son. Josef .-.---.-..CHerry 3-3120 Hill Whsle. Lumber & Supply Co..---[Andsccpe 5-10@
K-D Cedor Supply Co. ----Etgin 7-1053
Art J. Hogan, former owner of Art Hogan Lumber Co., 1701 Galvez Ave., San Francisco, suffered afatal fall at the apartment of his son on February 20. Mr. Hogan, who was 5?, had been living in Portland in recent months and had just arrived in San Francisco a day earlier.
A native of Canada, Mr. Hogan for years owned and operated Art Hogan Lumber Co., a retail lumber operation originally located on Bayshore Blvd., in San Francisco, and later at the Galvez Ave. address. The business was discontinued a year ago at which time Mr. Hogan moved to Portland with his wife and two younger daughters.
He leaves his widow, Margaret, of their Portland home; four daughters, Helen and Anne Hogan of Portland, and Margaret Mary and Irene Hogan of San Franciscol and a son, Michael Hogan of San Francisco.
R. M. "Bob" Ingram, widely known Aberdeen, Washington, lumberman died March 6. Born in Waitsburg, Washington on July 29, 1898, Ingram was president of the E. C. Miller Cedar Lumber Company and had been active in lumber association work for many yeaTs.
He was the past president of the Red Cedar Shingle Bureau, The West Coast Lumbermen's Association, the Western Red Cedar Lumber Association, and the National Lumber Manufacturers Association.
He was also active in the Harbor Plywood Association, Blagen Timber Company at Hoquiam, Washington, and Lumber Supplies, Inc., of Aberdeen. He served in the U.S. Naw in both World War I and IL
Mr. Ingram is survived by his widow' Catherine, and three sons, Robert, Ernest, and James.
Richard Edward Sewar{ pioneer western lumberman whose career spanned almost half a century, died February 5. He was 72.
A native of Exeter, New Hampshire' "Eddie" Seward was a graduate of Dartmouth College. He began his lumber career shortly after graduation in 1916 when he came West to take a job at a lumber yard in Bridal Falls, Ore., which was owned by the father of a college fraternity brother.
He enlisted in the Army when World War I broke out, returaing to lumber business in 1921 as a salesman with Art Twohey in Los Angeles. In 1925, he was named southern California representative for the Dolbeer-Carson Lumber Co., a position he held until the company was bought out and liquidated by Georgia-Pacific in 1950.
Mr. Seward then joined the sales staff at Orban Lumber Co., Pasadena, Calif., where he was employed for 10 years. He was later associated with Ray Van Ide in wholesale sales in Pasadena for several years before his retirement in 1966.
Seward was also a part owner and director of Lumber & Builders' Supply in Solano Beach, Calif. for over 20 years.
Mr. Seward leaves his widow Constance Mitchell Seward of Pasadena; a daughter, Janet Kettenhofen of Northridge; two granddaughters, and two brothers, James Seward of Exeter. N.H. and William A. Seward of Stoneham, Mass.
Brice Stokes, owner of Crestridge Lumber, Inc., Los Gatos, died February 19 at Kaiser Hospital in Santa Clara while undergoing major surgery to save his life. He was 68.
A native of Feradale, Califoraia, Mr. Stokes began his colorful career in lumber with Germain Lumber Company. He later was with Kent Lumber Company and C. T. O'Connor Lumber Co. in San Francisco prior to establishing his own business, Stokes Lumber Co., also located in San Francisco. A few years later, Ralph Steele became a partner and the business was
then operated as Stokes & Steele Lumber
Mr. Stokes later operated remanufacturing plants at Willits and Anderson in the po-"t-*a" years before joining the old Pa"ific Foresl Products Co. in Oakland' Prior to starting Crestridge Lumber, Inc. three years ago, he had been associated with Western- Lumber Company and Western Forest Products of S.F.
He is survived by his wife, Louise Stokes, of their Los Gatos home.
George W. Gibson, 64, of San Bernardino, died February 22.
A senior partner of Gibson Lumber Co' in San Bernardino, Victorville and Indio, he was also a sportsman and world traveler' He was a member of the Arrowhead Country Club, Elks Club, The California Club of Los Angeles, Wine and Food Society, San Bernardino Chamber of Commerce' California Indian and Arrowhead Skeet Club, National Skeet Shooting Assggiation, and Southern California Skeet Shooting Association and Phi Kappa Psi fraterntty.
Mr. Gibson is survived by his widow' Helen E., a brother, C. Dungan Gibson of San Bennardino and a sister, IIelen Gibson of San Bernardino.
Frank Deck, for the past seven years purchasing agent for Morgan-Davidson Lumber Co., Los Alamitos, Calif., died at his holqe on March 19, following a heart attack. He was 53.
Prior to his association with MorganDavidson, Mr. Deck was employed by Pine Ridge Lumber Co., and Paul Wright Lumber.
A native of Chico, Calif., he graduated from high school in Ventura, Calif. During World War II he served in the Merchant Marine.
He is survived by his widow, Marian; a son, James Lloyd; a daughter, Dawn Mary; his mother, Edythe Deck of Chico; a sister' Evelyne Garron of Chico, and a brother, Kenneth Deck of Norwalk, who is associated with Blue Star Lumber Co.
Self-reliant men and women won the West. Now the West, together with the rest of the America that we cherish, is being lost by men and women who look to the government to do for them that which they shou ld be doing for themselves.
