How to receive your share of the upcoming $14 BITLION Home Improvement Market !

In 1965, approxim.ately $L3,000,000,000 was spent for hotne modernization. Sources indicate a.$69 billion backlog of modernization exists in the lJnited States, with art additional $16 billion deueloping each year.

HO\^/ GAN YOU PENETRATE THIS MARKET?

The National Home fmprovement Council exists to aid in the full development of the remodeling industry. Representing all segments of the industry builders, Iumber dealers, contractors, manufacturerJand associations, it encourages home owners to spend within their means for home improvements as an investment in better living.

HO\^, DOES THE N. H.I. G. WORK?

As your spohesman.. the N. H.I. C. meets with FHA, congressional committees and industry leaders to lecommend home improvement stimulating progmms. Asyour educator,itholds management clinics for local businessmen, pointing the way toward home improvement promotions. It publishei remodeling training manuals, reports industry trends with a newsletter, and has distributed 10,000 training courses to remodelels by mail. As your public relations counsel, it will reach national magazines and countless newspapers with news material and feature stories on the advantages of remodeling plus distlibute booklets Uv i"dividual industries directed at increasing the total home-improvement market.

\^,HAT CAN BE DONE IN VOUR TRADING AREAS?

N. H. I. C. can institute a program which'will stimulate remocleling throughout your area. Home improve-mentschools...newspapersections...aHomelmprovementTime...theseand.manyotherpromotions can be outlined by the National Home Improvement Council. And. rvith theHomefmprovenintCouncil sticker on your door, you benefit directly from a nationwide program which points to N.H.I.C. members as reliable home improvers.

WHAT CAN IT DO FOR VOU DIRECTLY?

It gives you an opportunity to work with other leading firms on an industry level. and. to make more sales and profits accordingly. You can use the council as an advisory sewice to keep abreast of developments. participate in education, publicity, promotion and public service programs. fn short, it is the quickest way to develop more sales and profits in the home improvementbusiness.

HO\^/ CAN YOU LEARN MORE ABOUT THE N. H. I. C.?

Fill out the coupon below for further information about the N. H. I. C. . anrl your free copy of "The National Home fmprovement Council and What it Means to You!"

rhe ocriviries of Norionol Home tmprovemenr Council ore supporred 1956-1966 l0 YEARS 0F SERVICE T0 THE IIfDUSTRY by the folloving orgonizotions, omong ofhers;

U.S. GyDsum ComDsnt

Wcycrhreuscr Coinpahy il.sonitc CorDontion -

Fo-rcst f ibcr- Products Company

TIME thl|tanc

Owcns{orning Flbcrgla3 Corporatlon

Glorgh-P.cltic Corporation -

Clrt in-tccd Producb CorDoration llatl. Lunbrr & Bldg. Materi.l Dealers Assn.

Gr3 Appli.ncc lf,anufacturbrs Assn.

Elcctrlc llcrtlng Association. Inc.

Homc lmp. lllr. Consultrntlr, lnc.

Alcoa Euildinl Products, Inc.

Anow Metal. products Corporation

Inyestors Syndicate Credii Corporation

Westi nghouse Electr jc Corporation

Sears, Roebuck & ComDant

Roberts Manuf acturing Company

Andersen Corporation

American Plywood Association

House Eeautiful Magazine

U.S. Plywood Corporation

Whirlpool Corporation

Montgomery lllard

American Gas Association

Formica Corpontion

0iamond l{ational Corporation

Evans Products Company

The Flintkote Company

U.S. Savings & Loan League

Nolionol Home lmprovement Councilrlnc. ll Eqst 44 Slreet, New York, N. Y. 10017

Gentlenen: Please send ne additional infonation on how I can capture my share of the upcoming $14 billion home improvement market,

Aildtess-........

HEIIE IS AN ancient legend which tells us that when a man first achier.ed a most notable deed he wished to t:xplain to hi-s tribe what he had done. As soon as ht: began to speak. however. he was smitten with dumbn€ss, htr lacked words. and sat down. Then there arose-according to the story-a mastt'rlt'ss man. or)e who had taken no part in the action of his fellow, who had no special virtues, but a{flicted-that is the phrase-with the magic of thc necessary words. He saw, he told, he descrihed the merits of the notablt deed in such a {ashion, we are assured. that the words "ltecame alive and walked up and down in the hearts of all his hearers."

Thereupon" the tribe seeing that the words were certainly alive. and fearing lest the man with the words would hand down untrue tales about them to their children, they took and killed him. But later the,v saw that the magi<: was in the wor<ls, not in the man.

Work

The only worth while things that havt' come to us in this Iife have come through work that has alwals lreen hard. and o{ten hitter. We believe that this has always bt'en trut' of mankind and that it alrvays will he true. We believe not in how little work, but how much; not in hor.r' few hour,*, but how many. America must not grow soft.-J. Kindleberger.

BY JACK DIONNE

1882-1956

It is much morc difficult to live on the level than it is to think on the level. In your mind )ou may have a pack of splt'nditl ideals. You may admire fine actions. and abhor the other sort. But when it comes to putting these thoughts into practice, that is something else again. But it is better to think guld and do bad, than to think bad and do bad, also. We're not altogethersure that it isn't better than it is to think bad and do good. That marks eitht'r a coward or a hypocrite. But if you reallr. think right, a lot of your thinking is bound to crop out in your actions. Keep the old brain on the decent track, and it's apt to pull the rest of yotr along with it.

*, *o*r, wr srerp

And when we have done our work on earih of nece-.sity. of labor, o{ Iover, or of duty like the ,.ilkrvorm that spins its little cocoon and dies, we too depart. But. short though our stay in li{e may be, it is the appointed sphere in which each has to work out the great aim and end of his heing to thtr lrest of his power; and when that is done, the accident o[ the flesh u'ill affect but little the immortality we shall at last put on. *

The great Frenchman Voltaire was once askcd why he was so particularly bombastic on a certain occasion. and he replied: "Among rvolves. one must howl a little."