Products, promotions snd soles qids Ncw you con use to build soles ond profits! Fnodu@t Fnoffflfts

New Lumber, Plywood DollY ldeol for Self-Service Retqil 5fore

A new plywood and lumber dolly especially styled for the self-service lumber yard is the latest addition to the "Haul of Fame" line from Nalpak Corp., designers and manufacturers of material handling equipment.

-Measuring 24 inches wide, the new dolly is just wide enough to pass through a checkstand. The new design allows easy cus-

Colorlok X-ninety Floor Disploy

A corrugated, book-fold floor display showing the two styles of Colorlok X-ninety Siding is being distributed by Masonite Corporation salesmen to stocking dealers

New Hond Choin Hoist

The new Kito hand hoist, the result of intensive research for a small, rugged, lightweight hoist, has been announced by Cyclops, Inc.

Cyclops is preparing extensive marketing plans .and in the initial phase will franchise dealers throughout the 13 western states to handle the Kito hoist.

The Kito design is a departure from conventional hoists because it does not use aluminum altoy of any sort. Kito is all steel construction throughout including the frame, gear casing, and handwheel cover. In spite of the all-steel construction, the Kito is lighter than equal capacity conventional hoists: the one-ton capacity model weighs only 27 lbs.

The compact, lightweight design makes Kito easy to transport from place to placet and easy to install. It fits easily into those limited spaces where hoists are needed but could not be used before.

tomer browsing for plywood, 2x4's and lumber pieces.

The dolly has six casters for easy handling in any position and will turn in its own radius.

The unit is 47 inches high, 70 inches long and weighs approximately 70 lbs. It is painted industrial green.

- Nalpak's new dolly is currently being used at the W. E. Cooper Lumber Store in Los Angeles, one of the first dealers in the West to provide its customers with the well-designed new cart.

Information on the new unit or any item in the Nalpak line of material handling equipment is available on request.

-WRITE: Nalpak Corp., 2901 East Slauson Ave., Huntington Park, Calif.

Bonner for Spring DisPloY

A new four-color banner, featuring the new textured Wormy Chestnut panel, is available for dealers to display during MarIite Paneling's spring merchandising' campaign. The eye-catching banner can be used on the window, wall or counter front. It also can be used efrectively in combination with Marlite's new color selector display.

WRITE: Adv. Dept., Marlite Paneling, P. O. Box 250, Dover, Ohio 44622.

In the lap siding samples of the colors. Labels point out the various features.

WRITE: Masonite Corp., 20 No. Wacker Dr., Chicago, 60606,

Presfige Rosewood Poneling

Nature's rosewood coloring and grain patterrrs, plus "switchable" decorator conlact tapes in the grooves, combine to make a chamelon of a new prestige hardwood plywood paneling recently announced by Georgia-Pacific.

Half-inch grooves every 16 inches can change color to match a secretary's hair (as often as necessary) or, in another case' blue tape matches bright blue carpeting. Balanced grain flguration and wood tones are achieved by careful bookmatching of veneers.

The factory finish is permanent and its low sheen is part of the architectural specification. This type of paneling with the "planked" effect is called GoId Crest.

- WRITE: Georgia-Pacific Corp., P.O. Box 311, Portland, Orc. 97207.

0neTon

Capacity Hoist Weighs Only 27 Pounds

Braking, releasing and holding features are smooth operating, stable and reliable. The efficient mechanical load brake requires little or no maintenance and is pro' tected from dust, dirt and weather elements by two separate covers.

WRITE: Cyclops, Inc., 1478 Donner Ave., San Francisco 94124.

Home Plonning librory Ailrocts Women, Helps Sell lmprovements

One of the most recent developments in a successful merchandising tool oi the building material dealer is the Home Planning Library. While the library idea itself is not altogether new, the concept behind the one described here presents a more force- ful sales tool. If properly publicized, the Library will command attention, action, and tell the dealer's story direct to the public, in a manner designed to create desire for the complete package.

The many dealers who have built Home Planning Libraries have found that they attract both men and women, and spark big ticket salesnew homes and home improvementsand serve as the starting point of dealer sales control.

A Home Planning Library establishes the dealer as possessing a unique source of ideas from the enormous collection of idea materials he is able to obtain from the many sources available to him for those interested in new homes and home improvements.

The word library can mean anything from a few books on a table, to an atl::*1"" wall unit, to a complete library

A suggested basic library is simple to build. All of the material is from the dealer's regular stock. For free construction plans and a suggested "starter package" contact National Plan Service.

WRITE: National Plan Service, fnc., 1700 W. Hubbard St., Chicago, Tll. 60622.

Plonter Uses Roxite Pqnels

A new home-or-office planter that looks and feels like stone has been introduced by Bolen International, Inc., manufacturers of Roxite Fiberglas stone panels.

Weighing only 45 lbs., the planter will be sold by building materials dealers completely assembled at $69.50 suggested retail or as a do-it-yourself kit for approximately $37.50.

The Roxite No, 100 planter is a companion piece for the large room divider planter successfully introduced in 1965. It is especially effective in brightening and enhancing the decor of the living and dining rooms and reception areas. As a self-liqui- dating floor display sample available to dealers, it d:monstrates uses of Roxite nanels, which are made with crushed natural stone embedded in tough fiberglas. A fullcolor brochure, including the list of materials to be purchased from the dealer and instructions for do-it-yourcelfers, is available in quantity.

Construction of the planter is by nailing Roxite panels onto a wooden frame. The non-porous panels with locked-in colors of Georgia marble or Sierra blend never need

H()ME

PLANNITIG tI.

BRARY, an effective mer chandising tool, can be easily constructed from a dealer's regular materials stock. The library can serve as the starting point of dealer sales control on home improvement projects.

painting. Life-like evergreens, which consumers may order directly from the manufacturer, may be arrang:ed in the 2" Styrofoam base to suit any taste.

WRITE: Roxite Room Dividers. Bolen International, 5238 W. Belmont, Chicago.

Colorful Compoct Deft Exhibit

Instead of trying to do too much in a Iimited space, the Deft sales story is told quickly and effectively in a compact new product exhibit.

The theme, "same day finishing system" begins at the left with panels of difrerent wood species each stained with one of the many Deft stain colors. Product literature and products are displayed in the center.

Immediately above are reader panels illuminated from behind on a rotating basis so that the viewer's eye follows the "same day finishing" story clockwise as each panel goes on and off. To the right are back-illuminated full size color transparencies.of home interiors flnished in Deft stains.

"It gets attention and gets our point across," said Bill Sawtell, marketing director for Deft, Inc. "We tried not to make the mistake so many exhibitors do in trying to make too many sales points too quickly. We think the color{ul simplicity of our exhibit is a much better deal." he concluded.

WRITE: Deft, Inc., 612 Maple St., Torrance. Calif.

Vinyl Siding in Six-lnch Width

A new vinyl siding, in a six-inch width duplicating the popular, colonial clapboard, has been developed by Monsanto Company's Building Products Department.

Designed for use as original or replacement siding, it is said to be the first sixinch-wide vinyl siding in the building industry.

The new siding offers homeowners and home builders the maintenance-free advantages of vinyl at an installed cost highly competitive to other sidings, according to Monsanto. The siding does not require paint and wiII not chip, dent, r-ust, wear away, peel, support fire or conduct electricity.

A completely integrated system of allwhite, vinyl components, the new six-inch siding is nailed directly to standard sheathing, eliminating the necessity of a special backerboard.

An innovation of Monsanto's new siding is a special nailing tab. It acts as a built-in spring insuring a secure but "floating" suspension of each siding course. Nailing holes are slotted so the siding may move during extremes in temperature.

The new siding can be installed as quickly and by the same methods as other available forms of non-wood sidings, according to Monsanto. It will be available in twelvefoot-six-inch lengths.

WRITE: Monsanto Co., 800 N. Lindberg BIvd., St. Louis, Mo. 63116.

Shingles Cut o Foncy Pottern for Inside Wqlls

Never a dull wall when shingles are around. Here's a new idea for interior shingle application developed by the Red Cedar Shingle & Handsplit Shake Bureau. No. 1 shingles are cut in "fancy butt" patterns, then stacked or staggered to achieve design effect.

These new patterns, practical for dens, recreation rooms and office or store interiors, are inexpensive and easy to install.

WRITE: Red Cedar Shingle & Handsplit Shake Bureau, 941 White Henry Stuart Bldg., Seattle 98101.

Flourescent Lighring Unit

A new, economical fluorescent lighting unit, offering dealers substantial opportunity for higher ticket sales in the residential market, is the latest addition to the Armstrong Cork Company's line of suspended ceiling products.

Called "Gridmate," the new lighting unit attaches directly to the grid systemoffering homeowners unlimited flexibility in planning recessed lighting areas for ceiling remodeiing projects. The new unit may be used with any 2' x 4' Armstrong suspended ceiling grid system.

Retail prices for Gridmate will range from approximately $14.00 - $17.00 exclusive of the fluorescent lamps. Each unit will be individually packaged.

WRITE: Armstrong Cork Co., Lancaster, Pennsylvania.

NEYV lltEAS F()R lt{SIDE WA[[S using fancy cut shingles include: (Upper left) No.1 shingles, cut to uniiorm width and then on the bias are randomly stacked to achieve "crazy-quilt" of sharp line and shadow.

(Upper middle) Butt-ends of shingles are cut in "fishscale" pattern, then reversed on alternate rows to produce wave effect. (Upper right) Regular shingles are alternated at random with rounded "fancy'butts." (Lower left) Shingles cut with "half cove" butts are laid end to end on alternate courses with wall paper inserts. and slats added for additional effect. (Lower middlei A random application of "octagon-ends." (Lower rieht) Rounded "fancv-butts" are doubled up and stagEered to give application a "toothy" look.

*FULL LENGTHE available from YARD STOCKS!

* ALL HARDWOODS

in Random or Specified Widths-%" r/r" or z/o" Thicknesses in Solid Stock.

IMF0RTED & D0MESTIC HARDW00DS (all species)

Matching Mouldings in all standard details . Smoothly milled, ready for finishing -- all lengths. Paneling furnished in T&G V Joint as standard Custom details to orderl r90o E. 15th STREET . LoS ANGELES, cALlF. 90021 Tetephonet 749-423s

Colorqmo, Decorator Kit

A new merchandising kit is being offered by Masonite Corporation to lumber and building materials dealers for distribution to customers.

It includes a nine-inch color wheel; an eight-page, full color illustrated Mix n'Match booklet showing room settings; a sheet with a chart of House & Garden colors and an article, "The Swing to Subtlety"; and a full color brochure illustr.ating all of the Royalcote panels.

Customers can rotate the wheel to determine the con:ect color combinations for- a child's room, bedroom, living room or recreation room. They can buy the kit from Masonite dealers at 50 cents each.

WRITE: Masonite, Box B, Chicago, Illinois 60690.

NEW MERCHANl)ISII{G Kit from Masonite helos the dealer's customer select the correct combination for any room by merely rotating a 9-inch color wheel. Booklets and charts are included in the package.

We haven't the biggest inventory or the largest sales staff in Southern California. What we have is prompt, efficient service and all sAoRAMENTo: Paul'Phelpl

Pfnm: o16l flI1ztl

P.0. Box 3158

North Sacramento

FRESil0: Marion lnead

Phone: (209) 439-1765

5587 North Moroa

New U-Pour Mixer-Troiler

A trailer that rvorks like a miniature concrete truck is the latest development by "IJ-Pour" for selling do-it-yourselfers small -quantities of ready-mixed eoncrete tlrrough their franchised building supply retail outlets.

The mixer-trailer was designed by UPour Systems of Portland, Oregon, as part of their marketing program. This includes mixer-trailers, dry concrete weighing and loading equipment, employee training, merchandising aids and a complete advertising campaign.

"IJ-Pour" is said to appeal to the do-ityourselfer by making his small concrete projects easier and more fun. He eliminates the lifting, mixing and mess. The U-Pour dealer simply attaches the trailer to the customer's car', loads it with up to a yard of concrete and starts the trailer motor. When the customer reaches his project, his concrete is ready to pour. Two levers used for dumping are the only controls handled by the customer.

The trailer has its own lights, surge brakes, 10 HP motor and power plant. Covered housings protect all moving parts. Dealers offer their customers free use of the trailer with their concrete purchase.

The system has met vrith enthusiastic response and dealers report their ready-mix business showed them the highest earnings of all departments last year.

WRITE: U-Pour Systems, Inc., 2528 S.E. Holgate BIvd., Portland, Ore.

Plaslic, Gypsum lnduslries Join To lmprove Gypsum Drywall Use

The plastics and gypsum industries have joined forces to speed application of gypsum drywall in both commercial and residential construction.

The new idea is a multi-purpose joint compound with a vinyl base. The unusual material can be bulk mixed for a wet life of 30 to 60 days, and in extensive field tests has performed equally well for taping, topping and texturing. It is called "Triple Duty Joint Compound" by Georgia-Pacific's Bestwall Gypsum Division, which developed the material and has just made it available nationally.

It is in the same price range as the company's standard casein based material in 25-pound or larger bags. In addition to multiple use advantages, savings also have been recorded by pre-mixing in large quantities at a central location. Spoilage is minimized by the long wet life and tolerance to wide temperature extremes, e\r'en freezing, it was indicated.