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To Help You Plan Your Path To Profit

Home lmprovemenl

National Plan Service has announced the publication of a unique new sales aid for the lumber and building material industry, "Home ImProvement Inspirations," a full color book of over 100 pages of home improvement ideas from exPert sources in the field. The big, impressive book (26"x15' when open) is especially designed to attract customers interested in home improvement and remodeling as well as custom homes.

"Dealers can use 'Inspirations' as a loaner to pull in more'customers, while financial institutions can use it to create a demand for home improvements. Builders and contractors find it helpful in explaining concePts to their clients or in stimulating the building of new homes and gdditions. The book is also hand. some enough to make it a Prestige advertising g:ift or a resale item," says Richard Tuchbreiter' director of product development at National Plan Service.

Aisle Direclories

A distinctive line of low-cost aisle store directories featuring a modern design in three color combinations has been introduced by M & M Manufacturing Co., a division of Litton Industries' Kimball Systems division.

These attractive hanging directories are constructed of heavy gauge plastic for durability. Supplied with goldcolored chains, hooks and a gold-colored aluminum bar, the directories canbeinstalled withfur minutes by unskilled helP without special tools or additional hardware.

The directories are Priced at $36.50 for standard colors of white on blue or red on white and $42 for wood gtain.

Home Remodeling Folders from Filon banas, awnings, fences, garden lamps, luminoue c.eilings and a 1966 innovation, the "CarVilion." Latter is a combination carport and pavilion.

Pamphlets provide instructions as to installation and include diagrams and pictures as well as planning suggestions. Some plans detail how much lumber, hardware and translucent fiberglass is required.

WRITE: Filon Corp., 12333 S. Van Ness Ave., Hawthorne, Calif. 90250.

FHA-Approved Cupolos

WRITE:M&MManufacturing Co., ?87 East Washington Blvd., Pasadena, Calif. 91104.

"World of Hordboard"

A free brochure, "The Wonderful World of Hardboard," demonstrates in 28 Pages of color photographs the revolution taking place today in finishes of hardboard siding, interior paneling and specialized Products.

The full panorama of hardboard finishes is shown, from rustic textured finishes to soft wood graining and delicatelY colored surfacing.

Decoroling Mode EosY

SatinTone Paints are featured in a first-edition, 224-Page book, ttHome Decorating Made Easy,tt co-authored by BettY PePis, internationally known interior' deeorator and newsPaPer columnist, and Harry Walton, former home workshop editor of PoPular Science MonthlY.

The new book will be available at SatinTone Paint dealers throughout the countrY, as well as being sold nationallY through book shops, drug and noveltY stores at 755 a coPY. It contains a coupon worth $1.00 off on the purchase of products mentioned. SatinTone Paints are manufactured by Old Colony Paint & Chemical Company in the West.

Containing 16 pages of fullcolor photographs, as well as many black and white photos, "Home Decorating Made Easy" tells in detail what can be done

Hundreds of Home lmprovement ldeas

National Plan Service Provides a promotional back uP for the book at no cost to the buYer. A special librarY identification plate gets loaned coPies back to the sponsor quicklY'

WRITE: National Plan Service, Inc., 1?00 W. Hubbard St.' Chicago 60622.

Remodeling Proiects

A series of home remodeling project folders, packaged in a "Creative Construction File," has been published for both consumer and trade use bY Filon Corp. Each proiect uses.translucent fiberglass-reinforced panels. The color folder contains pamphlets which outline do-ityourself plans for patios, ca-

How to cool the rooms below a hot attic, and how to prevent problems of condensation through use of ventilating cupolas is explained thoroughly in a free, fact-filled four-page brochure from Stephenson & Co., world's largest builder of cuPoIas and weathervanes.

Featured in this literature is a section describing the minimum FHA standards to insure proper ventilation of home atties.

I'he brochure discusses the improperly vented attic, and shows how trapped super heated hot air heats up rooms directlY below in the summer. Also describes the damage that maY be caused by water vapor which is not properly exhausted to the outside.

A formula is also provided to give the degree of cooling that can be obtained through an efficient ventilating cupola installation.

WRITE: for "Ventilating Bulletin," Stephenson & C'o., t6752 Industrial Parkway, Cleveland, Ohio 44135.

In addition to photos ofPaneling and exterior photos of sid-

Contains Coupon Worth $1.00 Off to make a home more attractiveand how to do it with a minimum of skill and efrort There are chapters on exteriors, interiors, floors, furniture refinishing, interesting ideas and decorating tricks.

Mqsonite Ponels Cololog

Useful for in-the-Yard or onthe job-selling or as a readY office reference is the new catalog, "Masonite Interior Hardboard Panels," just released bY Masonite Corp. The free 20paEe booklet, illustrated in color-with room settings, details and describes 18 Panels and their applications.

WRITE: Masonite, Box B, Chicago, Ill. 60690.

lllustrates Full Line of Hardboard ing, the brochure defines the unioue characteristics of modern hardboard: extraordinary densiW and strength, non-shrinking qualities; easy sawing, drilling' nailing and other aPPlication benefits; paintabilitY, low maintenance and long life.

"Wonderful World" is an excellent promotional piece for the dealer in developing his sales pitch.

TilRITE: American Hardboard Assn.,20 N. Wacker, Chicago.

[oth, Ploster Cotolog

A new lath and Plaster Productscatalog, featuring afire and sound control sYstems chart, has been issued by CelotexThe eight-page booklet also contains complete descriPtions of Celotex gypsum lath and plasterS plus data on Preparation and application.

WRITE: The Celotex Corporation, 120 N. Florida Ave., Tampa, Fla. 33602.

ICC Orders Boxcqrs Returned

Acting to ease a critical shortage of boxcars that has plagued the lumber industry for a long time, the Interstate Commirce Commission issued emergency orders March I? designed to get the cars returned from the East to the Great Northern and Northern Pacific railroads. The order is good for two months.

The effort was described by ICC Chairman John W. Bush as "the maximum we can do under our authority,, to relieve o,the severest boxcar shortage in peacetime history for railroads serving the Pacific Nortfrwest." The order requires all railroads to return GN and NP boxcars to their owners immediately. The number of their own cars that GN is currently running on its line is only 52 percent of the total owned.

Admitting that this was a temporary measure, Bush said, .I see, no easing of the situation because the normal spring upturn in business is practically upon us." He also said thai thJ current daily shortage of boxcars averages 13,000.

9qr Kiln Club Progrom

_,Tentative program for the eighteenth annual meeting of the Western Dry Kiln Clubs, to be held in Eureka, May Ii-13, has been revealed by Lee Rappleyea, secretary of the redwood seasoning committeg hosts for the event.

The meet will be divided into three technical sessions and a boat-andland tour of a local lumber manufacturer's facilities, with a concurrent program for the ladies. The final event will be a hosted banquet.

Pre-registration will be in the Eureka Inn from 6-8 p.m., May Il, _with official registration from B-9 a.m. both Thuisday and Friday.

The technical session on Thursday, will include ,'welcomes,, by Mayor Fred F. Thevenin of Eureka and Peter Johnson of the California Redwood Association. Papers to be delivered are: *Efi_ects of High Temperature Drying on Stud Quality,,, by David P. Lowery, Intermountain Forest and Range Experimental Station; and_'Cam Operated Kiln Control System Using Ninogen Gas," by Helmuth Resch, Glifornia Forest Products Laboratory and Bart Ecklund, Union Lumber Company.

NBMDA Spring Meefing Set

The National Building Material Distributors Association convention will be held at Scottsdale, Arizona, April 24-27, Leonard H. Crofoot, NBMDA president, has announced.

Crofoot said that advance registration indicates total attendance for the 14th annual *"y t"""h-u record high of 41,50-500 persons, equally .divided between building material distributors ".rd .,rppliers. And that the three-day session will be equally divided between formal business sessions and recreational activities.

Olsigarificant import is "Project N.O.W"-New Opportunities for Wholesalers, which continues the in-depth sur.r"y made last fall from a questionnaire supplied to outstanding lumber dealers and wholesale distributors throughout the country.

Sqlem Store Rqzed

A half-million dollar blaze destroyed two.thirds of the large Keith Brown Lumber Co. in Salem, Oregon in a fierce, paint-fed fire Mareh 2.

_ The next day, Frank Brown, company manager affirmed that they,would be back in business as soon as "we get a chance to get the mess straightened out." The south warehouse that was savgd became the nucleus fsr the rebuilding, The company records were saved, though the office was destroyed.

A pickup truck, two lift trucks and most of the inventorv in the retail store was beyond salvaging.