Dealer Boosts Sales with Builder Seminars

IUfULLIN LUMBER COMPANY is conIYI 4rr"11tt* "night schoolo' at their San Gabriel, Calif. yard in an efiort to boost sales to small builders in their marketing area.

During the past year, the yard has sponsored three evening seminars aimed at providing small builders with a working knowledge of new produets and how to use them.

ttour seminars have been a tremendous help in creating a closer relationship with our builder customers," commented Bill Doherty, energetic young manager of the San Gabriel branch. "They've also made a big difierence in sales. We've tripled our sales on the products discussed at each of the seminars," he added.

A recent evening seminar drew 72 builders to the yard where they boarded a char' tered bus for a trip to City Plywood, Inc. in nearby Santa Ana' Here, the builders were treated to bufiet dinner followed by

KNOW? We Have Wood ltems. o o 65;n'j qttv STRABLE LUMBER CO. A complete inventorY of lumber and related items is stocked for your selection Telephone (Area Gode 415) 832-5584 a oocram course" on decorative carved doors, plant-ons and the numerous types of hardware carried by the wholesale dis' tribution firm. Builders had an opportu' nity to inspect various uses of the products and ask questions on how they might use them in their Projects.

Other seminars held during the past year include a session at the yard covering ceiling tile and suspended ceilings jointly sponsored by Stanline, Inc. and Armstrong Cork Co. Another dealt with recent innovations in exterior siding and prefinished paneling, sponsored by U.S. Plywood Corp.

Each seminar is aimed at ofiering new product information to the small builder who doesn't use an architect, manager Doherty explained.

,.EDUCATE'' SMAtt BUITDER

"In this way, we hope to oeducate' the small builder up to a tract builder," he added.

The seminars have also proven valuable in cementing relations with builders with an eye to repeat business and aiding Doherty in his inventory control chores.

a DID OU 7 Y 4 ...gind

STRABLEWND QUALITY 255 SECOND STREET Oakland 7, California

"We don't have a dead item in the store," he enthused. "We work closely with our builders, find out what they want, and stock it."

Mullin's San Gabriel branch, a volume yard, caters to the contractor-builder trade for almost all their business, split about 50-50 between small builders and tracts' The firm hopes to begin a remodeling program in the near future which will include a face-lifting both inside and out and the addition of more merchandise.

Higb

Maple Bros., Inc. carries a complete stock of all standard Ponderosa Pine Moulding patterns all soft-textured and smooth-finishecl in uniform quality. Special patterns will be milled to your specifications. Your order receives prompt

5620 Centrol Avenue Richmond, Colifornio

H<rrdwqre Show A Hit

. The lTth Annual Western States Hardware-Housewares-Paint

& Garden Supply Show was written into the books as the biggest home. The research stridy was for Weyerhaeuser Company' manu' facturer of Versabord particleboard underlayment, plywood and other wood products.

, ever held. The recent flu epidemic cut into this year's crowd but had little efiect on buying. Orders placed were equal to 1965.

Exhibitors on hand were at an all-time high with a ten percent in' . crease in booth space.

The test results show that the two floor construction systems' one with Versabord underlayment and the other with plywood, both meet FHA's airborne noise requirements and impact noise recommendations for certain types of buildings. See FHA mini mum property standards for multifamily living.

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Dealers saw new packaging for almost every product. Color hi,.,, seems to be the key in new package design with sellability built lT,,' into the package. Both new and old products are wrapped in r-ii' eye-catchingcolorful designs.

'Among the best sellers at the Show, paints and paint sundries were big on all buyers' lists. Power mowers continued to be good sellers. Teflon coated cookware was shown in wider lines and decorative hardware, personal care electrical items and key ,' machines were also high as buyer favorites this year.

Pqrficleboqrd in Floors

Acoustical floor/ceiling systems using particleboard floor underlayment are equivalent in sound-deadening performance to similar systems using plywood, reports Robin M. Towne & Associates, Seattle, acoustical consultants. Their report was issued after actual field tests in a two'story

ATTENTION' Lumbergols

interested in joining National Hoo-Hoo-Ette Clubs, an organization for women in the lum' ber industry.

For Informotion, Contoct:

Anne Murroy, Founder c/o Roy Forest Products Co. 4419 Von Nuys Blvd., Shermon Ooks, Colif. Phone 0131788-l .|32 ' TWX (2.|3],783-1434