U n ion's Ft. Lumber Co. ls a Lumberman's Lumber Yard

A S A FIRST TIME visitor lo Fort Bragg I Lumber Company. pcrhaps thc initial question "*hy" pops into your mind. A subsidiary of Union Lumber Company, the brand-new retail outlet almost seems out of place in the rustic Mendocino County community.

Fort Bragg Lumber Company is truly a lumberman's lum'beryard, sleek and mod- ern in every respect and (Hallelujah!) built entirely out of that modern building material wood.

Of course, being its parent company is the largest producer of CRA graded redwood, this beautiful wood unique to California is prominent in the construction of the new 12,000 sq. ft. showroom-warehouse building.

And there is the first answer to the question "why." What better way to display the many products produced by the veteran (established 1885) redwood producer?

With hundreds of out-o{-state retailers visiting their facilities each year, Union Lumber Company has long heen interested in a way to better display its products. Using them as components in a modern retail building material yarda dream yard, if you will, was the answer. Besides the obvious redwood "pitch," many of the visiting firemen will benefit enormouslv because there are dozens of merchandising pointers to be had by a simple eyes-open tour of the yard.

The second answer to the question "whv" is the phenomenon that has taken placc on the Mendocino Coast in recenl years. There is a full-fledged housing and resort boom going on along the rugged Mendo' coastline. Retirement homes, second homes, artist colonies very reminiscent of Carmel. resorts. motels ad infinitum.

In short, besides its long standing customers in the area, a new outside buying influence is making itself felt in Fort Bragg. Merchandise not formerly carried, such as garden equipment, hardware and power tools, now occupy prominent positions in the new store,

The new 13,000 sq. ft. store layout was designed by Garehime Corporation and the package included Daley Store Fixtures as well as the complete Stanley tool and hardware line.

Perhaps one o{ the most striking features of the new store is its roof system. Bothersome center posts were eliminated by using

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