Chances Good For Wood Display Center

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, him to sell his houses. Better understand'

The possibility of a permanent lumber the information they require about lumbet irg of lumber and wood products will rearrd *ood prodnlts center fer the southern and wood products if we are to expect _in- sul"t in expanded use of the products in his California iuilding market looms as a dis- creased use and understanding oflumber constructitn. To create better understandtinct possibility af"ter recent action by the and wood products," -anhounced Richard ing the builder and architect must be able Lu-ber Employers Council. L.E.C. is the Lloyd, ch111an of the advertising com' to get immediate answers to his questions source of the wood promotion funds used mittee oI WIB' involvi.tg the use and availability of wood by the Wood Information Bureau of Lloyd went on to explain that *: ..t:- productsl Sluthern California. rent WIB advertising program' which- isThe Display Center would function as an

"The three year experience of WIB and directed specifically at builders responsible information and display center on a yearour promotion efiorts indicates conclusively for the bulk of new housing in the local round basis. It would maintain a file of that we must, at the local level, be of spe- market, is producing an increasing volume general and specific data relating to lumber cific service to architects, designers, build- o{ daily inquiries from builders for general ind wood products. The "Centei," as planers, and decorators in supplying them with and specific information about lumber' ned, woulJ also maintain a complete, pro' fessional display of lumber and wood prod- ucts for the public as well as builders, archi' tects, designers, and decorators.

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the basis upon which such a center can be

T:P" fund' to start the study immediate' ' ly." It is expected to be completed by early Tumoc Lumber co', Inc- center would further function as a training school for retail employees, with a professional curriculum designed to increase the knowledge of the product and selling techniques.

tMA Adds Associote Members

Charlie Dart, president of the Lumber Merchants Association, extended the welcome mat to four new associate members last month.

Busy Lloyd Carter has signed up Walter N. Boysen Co., Oakland, which will be rep' resented by Marion Snead. LMA treasurer Stan Gustafson got Nor-Cal Millwork, Inc., Sacramento, into the fold. Nor-Cal will be represented by Erick Ahlbom. President Charlie won the support of North Valley Lumber Sales, Inc., Redding, which will be represented by Marion Snead. And Bob Adams has signed up Hedlund Lumber Sales, Sacramento, with Jack Steiner rep' resenting that companY.

Plywood Production Record

Now it's ofrcial.

Softwood plywood production for 1965 came in at 12,446,612,000 sq. ft. (3/s" basis) to set a new production record for the sixth year in a row.

Plywood production has steadily risen since World War II. In 1945, 31 plants made 1.2 billion sq. ft. By 1955 production had risen to 5.07 billion sq. ft' from 112 mills. There are about lB0 separate plants producing softwood plywood today'

The association hopes for a ten percent increase in production this year. If this goal is met, the 1966 figure will be about 13.7 billion sq. ft.

Wqrd & Hqrrington Buys Yord

Vard & Harrington has purchased Frank Curran's yard in San Juan Capistrano, Calif., according to Bill Bellmore, Ward & Harrington's merchandising and advertising manager.

A comprehensive remodeling and face-lifting program is already in progress for the ex-Curran store. The planned changes will bring the operation more in linc with the merchandising philosophy of Ward & Harrington's Garden Grove store which has a wide line of lumber and building materials and appeals to the consumer. The Curran yard formerly sold primarilv to contractors.

Planned improvements include uddir,g complete paint, hardware and tool lines so the yard can offer anything a do-it-yourselfer would need. The parking lot will be paved and additional areas outside will be covered for patio selling areas.

The present staff of eight employees will be expanded. This makes the eighth retail yard in the Ward & Harrington chain.

Look Out-Reveille Time!

Oakland Hoo-Hoo Club 39 will stase its 34th Annual Lumbermen's Reveille at Castlewood Country Club near Pleasanton on May 20, according to Reveille chairrnan Vic Roth.

In deference to "older type" hackers the golf scene will be Castlewood's Lower Course, tee-ofi time 9:09 a.m., Jud Hughes of Sun Valley Lumber Co. and Jack Crane of Crane Redwood running this part of the show. The tournament will also be the scene of the 200th monthly Dubs. Ltd. tourrrev. , The general Reveille theme will be "Count Down at Cape Castlewood" with the count beginning promptly at 6:09 p.m. for libations, dinner and the always sreat Reveille show.

Al Mury oI Evans Products, Ouilarid, is in charge of advance ticket sales and overnight reservations are yours for the askine by calling Milt Cook, Eastshore Mill & Lumber. Oakland.

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