Merchant Magazine - October 1971

Our. stockroolll.

It makes lor a balanced inventory.

Of the grades, sizes and species rough or f inished. Also, there's millwork, moulding, cut-stock. Panelized decking, plywood, fencing.

And a f ull range of pre-finished plywood plus other specialty products. All are available from our nearby western distribution centers.

Because we practice inventory management, we supply these quality forest derived products when you need them most.

Today, and for generations to come.

There's nothing new about "specials" in the lumber business. But at Inlancl we've started a special program to give our customers a better prtce on most stanclard lumber requirements. We call it "Unitization." By pre-packaging lurrber into ranclom length units, we reduce handling costs. The savings are passed along to our customers. Ancl it also means we can fill customer orders even faster. Unitization is one good reason for cloing business with Inland.. but there are a lot more.

We are direct mill shippers. Our inventory of competitively priced West Coast forest products is the largest in Southern California. We have complete millrng facilrties. Besides lumber, we handle a full line of other building SUDDIIES.

When you are looking for a wirolesale lumber company that beiieves in giving its customers service... not competition... call Inland.

We give our dealer customers a better price through ***---3*"Unitization"

"The Dealer's Supplier - Never His Com petitor!"

thgg(@ot put ont.oo

Put yourself on to the great profit potentials of ANTIQUA Mouldings and Picture Framing. A distinctive array of 22 Moildings and D Picture Framing Strips in traditional and classic designs-, made of the finest clear wood, beautifully embossed to create the expensive look of hand-carving. They come in popular 6'and 8' lengths. Attractively displayed on a framed velvet sample board and in a colorful, all-metal stand-up rack, ANTIQUA Mouldings are self.selling. The great sales potential of ANTIQUA is further enhanced by f ree instruction booklets offered in a holder on the stand. These booklets are jam-packed with ideas for uses on mouldings and frames,such as crown mouldings, wall plant-ons, cabinet and kitchen mouldings as wefl as a step-by-step,20 photo series on the ease of constructing a picture frame using ANTIQUA. Write or give us a call today. We won't put you on about the potentials of stocking ANTIQUA.

The framed, velvetEample board and all-metal stand-up y66fta combined $49.00 yslss --3s an introductorv otter are available for iust gf S.OO wiili the initial starting stock and this ad. A sav. ings of $34.00, a terrific value!

Western Lumber a Building Materials

Publlshor A. D. BeU, Jr.

Ealltor Davld Cutler

Assoclate Edltor end Adv€rtlElng Productlon llfigr. Richard Heckman

Circulatlon M4rsha KelIey

REPRESENTATIVES

2030 Union St., San Franclsco, Calif. 94123. Phone (415) 346-6000.

SOUTHERN CAIIFORNIA

Ted Tiss, advertislng and news, 5?3 So. Lake Ave., Pasadena, Calllornia 91101, Phone (213) 792-3623 or (213) 792-4OgA.

NEW YONK

Blllincsl€a & tr'lcke. Inc.. 137 East 36th St.. New York. N.Y., 10016. Phone (272\ 532-7632.

MIDWDST Richard Heckler, advertlslng and news, P. O, Box B, Xenla, Ohlo 45385. Phone (513) 3?2-6471.

EDITOBIAL OFT'ICES

WESTERN LUMBER & BUILDING MATERIALS MERCHANT Is PUb- lished monthly at 678 So. Iake Ave., Pasadena, Callf. 01101, Phone (213) ?92-3623 or (213) 702-400E by Caufornia Lumber Merchant, Inc. Second-class postage rates pald at Pasadena, CaUf., and additlonal offices. Advertising rates upon request,

SUBSCRIPTIONS

chanqo of Addrer8-Send subscrlp- tlon orders and address changes to Circulation Dept.. Western Lumber & Bulldins Materlals Merchant, 573 So. Lake Ave., Pasadena, Callf. 91101. Include address label from recent lssue ii possible, plus new address and zip code.

Subscriptlon Ratea-U.S., Canada, Mexlco-and Latln Amerlca: $4-one year; $?-two years; $g-three years. Overseas: $5-one year; $8-two years. Single coples 50r'. Back coples ?5/ when avallable.

The Merchant Magazlne serves the members ot the: Arizona Lumber & Builders Supply Associatlon, Phoenix: Lumber Merchants Assoclation ol Northern Callfornia, Los Altos; Montana Buildlng Mate- rlal Dealers Association. Helena: Mountain States Lumber Dealers Association, Salt Lake Clty and Denver: Lumber Assoclation of Southern California, Los Anseles; Western Bulldlns Materlal -Assoclation, Olympia,-Washtngton.

THE ilIERCHA]IT

is an ind.ependent magazine, for the lumber anil building moteri.als industry, concentr&ting on rne r c handising, mana g ement ond accurate, f octuo,I newt.

Lumber for decking, siding, cabinets, millwork and paneling, material for fences, patio decks and planters. .any application where the superior characteristics of Western Red Cedar are demanded can be supplied, from our 172 million foot inventory. Standard stock includes 1x6,8, 12,, and 2x6, 8, 10, 12". lt is supplied in specified widths and lengths with many patterns, clear or knotty, smooth or sawsize.

Western Red Cedar is one of the lightest softwoods known, has high insulatihg value, does not shrink, warp or check to any notable degree, is completely free from pitch and yet is one of the most economical construction woods available. ln addition to our vast local inventory, close to freeways for fast pick up, Western Red cedar can be delivered direcfly from the mill in carload shipments. Call Fountain firsf and /asf/

It Must Not Hoppen Agoin

THE one thing that emerges clearly from the r muddled situation of a dock strike that ties up the entire Pacific Coast for weeks on end is that some equitable way must be found to ensure that it doesn't happen again.

The right of labor to go on strike to force management to bargain in good faith is strongly entrenched in both our customs and our law. No one seriously questions this, up to a point. But we think that point has been long passed.

The cost of the Pacific coast dock strike at this writing is being put at $100 million in losses. Are we really supposed to believe the greater good of society is served by allowing one group, any group, the power to put an economic stranglehold on a major region of this country?

This isn't a question of whether the unions involved are justified in their claims. Some of their contentions certainly deserve fair consideration. At this point the greater good of the community at large and by extension, all of us as individuals, must receive the consideration deserved. There is no justification for a strike that

has created this amount of economic havoc when the unions involved are basically hassling over which one will perform the work and how much money they will receive for not working so that nrembers can have a guaranteed annual income.

Over the years there have been a number of solutions proposed in an effort to eliminate this kind of economic disruption while still preserving, in some cases, the rights of the participants in a dispute. They range all the way from strike breaking with federal troops to complete acquiessence to worker demands. The two types most currently in favor are compulsory arbitration and exercise of the Taft-Hartley Act in cases where a national emergenc)'. is created or threatened by the strike.

The methods to end costly tie'ups such as the dock strike of l9?l must surely be found and soon. Continuation of any situation that disrupts our economy as severely as this has cannot be allowed. Most any set of circumstances must eventually be weighed on the scale of public goo'd versus individual or group gain and if found wanting, should be ended long before the current level of damage is reached.

The new measure 9f qqality m rules.

Disston introduces a brand new line of professionaily accurate tapgs _and_ rules. f hey're quality instru ments, made to meet the demands of craftsmen.

lllSSI0l{ Att-]{EW l-01{c-LlFE URE-ctlD STEEI BL"lDt. Each Disston rule features a newly-developed blade, covered with a tough, urethane plastic coating. Withstands continual wear and tear. Won't blister or peel. Resists oils, acids, and alkalies. Printed with super-accurate red and black markings. Available in white or yellow. The finest blade on the market.

DlSsrcil PREClSl0l{ RU[E. Another choice of professionals. It has a comfort tested, triple chrome case with rounded corners. Self-lubricating guides for smooth action. Long-life Ure-Clad blade. Free belt clip and exclusive swing-tip for greater accuracy.

DlSSI0tl SURE t0cl( iU[E. Has a "sure-lock" svstem to lock the blade precisely where it's set. A simple flick of the thumb locks and unlocks the blade. Precision power return mechanism retracts the blade quickly and smoothly. The Sure Lock has Disston's exclusive "swing-tip," long-life Ure-Clad blade, belt clip.

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For information on Disston's expanded line of tapes and rules, call your Disston distributor. All rules are carded in a display package that sells the product. H. K. Porter Company, Inc., Disston Division, P.O. Box P, Monrovia, California 91016.

Ililerchandising hardwoods at the retail level

A S " modern lumber and building A materials dealer. Southern Lumber Co. sells all the usual things, hardware, paints, tools and the normal complement of fir, pine, redwood, plywood and all the rest.

But the thing probably closest to the heart of owner Edwin W'. "Ed" Pohle in the store is the extensive inventory of hardwoods.

He's no newcomer to an appreciation of hardwoods. A forester by education, he has studied exotic woods durins qraduate studies at the Uniu.rsiiJ if California. travelled Central America in years gone by and worked in New Orleans with the largest {oreign trader in lumber in those days.

Yet despite his background of a half century of exposure to lumber, he observes that "every sale of a small piece of rare wood and the re-

ceipt of every shipment of hardwoods fgives mel a kid's pleasure with a box of Cracker Jacks." He adds, with masterful understatement. "It is much difierent than that of sellins soft' woods."

Story dl d Glqnce

This retailer generates customer enthusiasm for hardwoods by getting across the fact they share their interest store's Wood Museum is a big draw firm even provides a workbench and tools for customers.

The San Jose, Calif., store has a special hardwood room, 5,000 sq. ft. of prime display space exhibiting 64 species of domestic and imported hardwoods. As their listings in the Yellow Pages put it, A Wood Hunt-

ers' Parailise. The hardwoods are kept on display, not in inventory and have a valuation in excess of $50,000. They range from small carving blocks to timbers.

Blocks and slabs of woods are displayed on modern gondolas, topped with two color signs telling what is displayed. The wood is piece priced and identified as to specie.

Making it easy {or the customer is a constant cause at Southern Lumber. Their ads have Sylvester, their cartoon figure logo, saying, 'oW'here lumber is priced so you can see the cost-not guess. Courteous and helpful employees to serve you or you can pick out your lumber yourself." A small point perhaps, but that kind of customer service can bring in someone who otherwise might be re-

to display his or her ignor-

HARDW000 for the hobbyist is intelligently shown on these gondolas (right and left) on the store's main floor. Southern Lumber's clean exterior is seen in center photo.

YEIIEERS are effectively displayed on this pegboard wall (top lefl. Note gun stocks on top shelf. Spindled display rack (upper left-center) holds 24 soecies in role veneers. Multicolor sign gives species and prices to customers. One of the "museum pieces" (strictly not for sale) ,s a solid Diece of redwood 70" wide (upper rightcenter). Called the "most beautiful hunk of redwood burl in all the world," by owner Ed Pohle ftop righO it is 2"x58"x79". Backing up burl is island of piece priced Philippine mahogany, hardwood moulding racks are on right. Sign on picture f rame moulding racks (lower lefl invites customers to use tools and work area store provides for their convenience. Two m0r0 lelns: large panel of nana 3"x48r'x96" (lower center) monkey pod cross section leans against it. Carving wood display 0ower right) labels items, makes it easy for buyers.

The firm maintains a workshop for the customers and has supplied it with saws, miter boxes, clamps, rules and other tools.

The store has a W-ood Museum, started by Ed Pohle and continued by his son Bruce, the manager, that is without counterpart in the West. An enormous redwood burl at the en. trance (see accompanying pictures) is a foretaste of the unusual and beautiful in wood that has been coi. lected by the Pohle family. There is even a carving of the company mascot Sylvester, adding a light touch to the beautiful carvings and statues displayed.

The company has been in operation since 1904 and has'been owned

by Pohle since 1939. The phrase "Lumberteria", incidentally, was coined by Ed Pohle and is a registered service mark owned by Southern Lumber Co. It reflects, we feel, the tirm's ability to think from the customer's side and of Southern's touch of reaching out and interesting the customer and involving him by projecting their own enthusiasm for what they sell.

Pohle doesn't think hardwoods alone eould. ever be profitable in the retail trade without being carried part way by other bade. In counseling others on'othe pleasures, the profit and the pitfalls of handling even a few of the many species of hardwoods." he strikes a note of caution,

He rvonders aloud as to horv many other dealers there are in the retail Iumber buslness that are emotionally equipped. He doesn't want to make selling hardwoods look too easy and thus cause someone to "fall. flat on their pocketbook."

He thinks they have been fortunate in having an exceptional location and that customers with an unusually high earning capacity have been an integral part of their !'uccess. That is undoubtedly true, but so is the fact that theirs is a firm that has found that an important part of their merchandising efforts has been the ability to. relate the romance and beauty of wood and transmit their own enthusiasm for it.

Exotic hardwood's high mark-up

nNE of the most overlooked profit v potentials for lumber and building materials dealers is the wide array of exotic hardwoods available. They command a higher price and provide a much better mark-up than most items in the store.

Exotic hardwood also has a natural appeal because of its unusual appearance, the unique efiects which can be achieved, the interesting names and country of origin. They can be used for carvings, picture frameso shelves, cabinets, tables, lanps, walls, screens, gun stocks, bows, boats, mounting plaques and in hundreds of other ways.

One of the obvious concerns for the dealer is how to stock these woods since there are over 75 different species. Availability is also more than a passing problem. Lack of knowledge by store personnel is perhaps the biggest deterrent to doing an effective job of merchandising exotic hardwoods.

Many dealers have overcome these obstacles by obtaining the services of exotic hardwoods specialists who know which items can be worked bv

the consumer, the most popular species and the ones which are readily available.

One wholesale distributor who has made an all-out efiort to put the lumber and building materials dealer in the exotic hardwoods business is Penberthy Lumber Co. of Los Angeles.

Sfory aI q Glsnce

An examination of varying price mark-ups on exotic hardwoods and how they can exceed those on some domestic species . supplier's merchandising backup can play a vital role.

Penberthy maintains a hardwoods inventory of over 7 million feet. They have their own kilns to closely control the dying of each species and a complete planing mill to produce any detail desired. The company has developed a balanced inventory approach for dealers which provides for fast turn over. Seven different species are included in the package with sev-

eral of the most convenient sizes.

These species include shedua, teak, Indian rosewood, goncalo alvez, Indian laurel, angico and louro preto. This gives the customers a wide selection of pattern and color along with various price ranges. Several of these species can actually be purchased for less than American walnut in comparable grades.

For example, shedu which is a substitute for walnut, can be purchased for approximately $0.67 per foot and retailed for $1.37, while walnut in premium grade costs $1.40 and re' tails for approximately $2.00. Teak can be purchased for $1.20 and easily sold at $2.00-$2.25 per foot. Indian rosewood has a cost of $2.00 and re' tails for approximately $3.75.

In addition to providing a conven' ient stocking program, Penberthy sup' plies literature on each species which shows the wood in full color and out' lines its characteristies.

The firm also conducts seminar programs on exotic hardwoods for dealer personnel, architects, decora' tors, builders, and other trades. Among those dealers who are utiliz' ing the Penberthy program, several report that the rate of return Per square foot of space required for exotic hardwoods is among the high' est for any item in the store.

EI0TIG hard*oods require special handling to assure the correct 'moisture content fot workability and to eliminate warping and checkins.'Penberthy's balanced dealer inventories ire supplieit dry, in various widths, lengths and ihicknesses and surfaced four sides.

DlSPttY at Cooper Lumber Co. in Los Angeles has built a substantial wlume of sales. Special sizes and species are delivered to the store within two days after order,

qINCE paneling is one of the mav jo. lines sold by building materials dealers, plan to hold a sales meeting now to capture your share of the hardwood plywood paneling market, the nation's most popular prefinished paneling, outselling by five to one all other types.

Here's how to plan an effective sales meeting to kick off this fall's hardwood paneling program.

Sales Meeting Plan

(f ) Hold meeting in your showroom adjacent to paneling display to insure that your salesmen are in best selling environment. Meeting should be held in the morning prior to store opening and should not exceed one hour, including a fifteen minute question period.

How to sell hardwood paneling

!; #..i

b) Natural finishes on many types of domestic and imported plyuood which are stained in a variety of permanent furniture finish colors. Birch: p€can, walnut, oak and elm are the most popular domestic species.

c) Attractive reproductions of natural veneer panels are available in a wide selection of decorated vinyl, prints and embossed prints which are fused to genuine hardwood plywood panels.

d) Hardwood plywood is more dimensionally stable and structurally stronger than reconstituted fiber panels.

e) Hardwood paneling meets Class III flamespread requirements of 75-200 under ASTM E-84 demanded by many building code

By Gharles E. Enyart vp., prefinish dept. Hardwood Plywood Mfg. Assn.

nounce which slow moving panels have been dropped. Explain pricing of new panels as well as special pricing for "close outs."

(4) Let your salesmen know your store's paneling sales goals, breaking

Story sI a Glonce

Helpful do's and dont's in selling hardwood paneling plus a step-by-step guide to facts and techniques a good sales meeting should cover.

volume down on daily and weekly basis. We recommend special group or individual incentives to help achieve goals, letting your salesmen know regularly where they stand.

(5) Outline your company's plans for advertising, store promotions, sales aids and new displays. Inform your salesmen of what's being done difierently to help them sell more paneling.

(6) Discuss improved techniques {or selling hardwood paneling and related products.

(2) Explain prefinished hardwood plywood paneling, its benefits and advantages over other types of wall coverings.

a) Explain prefinished hardwood paneling is available in a wide variety of thicknesses, sizes, and finishes in all price ranges-thicknesses of 5/32" (or Amm),3/16" andYE" in 4'x 7',4! x 8'and 4'x l0/ size sheets.

authorities. HPMA glue bond, structural and flamespread stamps are available for manufacturers using the HPMA inspection, testing and certification programs.

f) Prefinished hardwood panel. ing is easily maintained by wiping with a polishing cloth.

(3) Review product line you have selected for fall marketnew displays of full size panels. Also an-

. Qualify customer's requirements based on value of his property, room location and expenditures being planned for other remodeling materials. A customer purchasing luxury carpet, expensive furniture and drapes would be done a grave injustice by selling him an inappropriate 'obargain" panel. Don't undersell your customers, sell them up ! Satisfied customers take pride in their new projects and can be a source of new customer prospects and third party endorsements.

. Recommend proper type and thickness of prefinished hardwood paneling in accordance with accepted building standards; open framittg demands use of l/+" thick panels to provide stronger walls.

(Continued. on Page 42)

if you?e looking lor hardwoods, call J. E. Higgins lumber Go.

At Higgins, you will find over 40 varieties of properly seasoned hardwoods- both foreign and domestic. You can buy any hardwood, any standard size, from the West's largest stock. Our properly seasoned hardwoods are dried under exact controls in our specially-designed kilns.

Speciol lssue: Hqrdwood

Fron ship to shoulder trade

rFHE shopping mall. the supelmar- I ket and the mass merchandiser revolutionized retailing with mass display, selection, self-service, convenience and lower pribes. Evans Products Co. has applied these principles to the sale of building materials in its I57 building products retail chain, Grossman's, Atlantic and Moore's Super Stores, stretching from Maine south to North Carolina and westward to Missouri.

Every store in the chain, the country's second largest building products retailer, ofiers supermarket style one-stop shopping, placing 90 percent of its inventory on the sales {loor.

Customer self selection is the ba. sic approach used by stores in retailitg interior panelingselection in price, style. color and finish. Each store devotes at least twenty percent of its floor space to Evans' paneling, carrying fifty varieties of paneling from the expensive hardwood finishes to the competitively priced vinyl overlay or grain printed prefinished panels, and stocks about seventy-five panels in each variety.

FR0M CART to car, specially designed carts assist customers with purchase (left). Thousands have learned to work with hardwoods and the myriad other items available by attending kight) the firm's free do-it-yourself schools.

llut quality, beauty, selection and price are only part of the story. The rest is in the service provided. Floor salesmen are there not only to assist the buyer with selection and perhaps an explanation of the advantages of a panel, but also to instruct the doit-yourselfer on horv to complete his home project professionally.

Story qf o Glqnce

How the free world's largest importer of unfinished hardwood plywood merchandises the finished products thru their 157 retail outlets...a special pamphlet on hardwood panels makes it easier for the customer.

Each store features how-to-do-it pamphlets, complete with step by step instructions and illustrations on how to repair, remodel and maintain a home. There is an outstanding pamphlet on how to install Evans hardwood panels.

A customer is given service in other ways. Pricing is one of them.

Every paneling item, including the molding, adhesives, and nails is clearly marked with a price, so the customer can easily work within his budget.

The stores reach the consumer through a well-organized advertising campaign. Almost all advertising is built around a single theme and is presented to the consumer through colorful store displays, radio spots, newspaper advertising and direct mail pieces.

How can Evans retail stores offer so great a selection of paneling? l'irst of all, Evans is the free world's largest importer of unfinished hardwood plywood and operates eight 26,800 ton bulk vessels. Evans has three prefinished paneling plants, one of which is the world's largest, and one hardwood veneer facility. Also, as the top supplier of paneling systems to the mobile home industry, they are a volume producer, ofiering over 250 difierent paneling lines, the largest in the industry. Finally, they have a distribution system which includes 45 warehouses from coast to coast, in addition to its 157 retail building products stores.

sidings, paneling, trim, facia board, dimension Fir

growth redwood

Sell the versatility

By Dr. Joe W. McLeary Director of Economic Research Cook Industries

\/ERSATILITY is one of the most V important assets ol wood as an interior building product. The Bruce divisions of Cook Industries, Inc.. are recognized leaders in hardwood .llooring and plywood paneling. Emphasis on wood's versatility is an important element in selling consumers with changing attitudes and life styles. Bruce recognizcs the advantage of hardrvoods, which are summarized in tht. followine statement Irom " V ersat ile H a rdwoorl Plwuond,'' a publication of the Hardwood Plywood Manufacturers Association.

Xlade by nature, lashioned by man) each hardwood, plyuood, panel i.s a unique carneo ol beauty. Ol different mood; and greins, lmrdwood plywood can present an a,ura ol dignity or an air of ntsticity which uill last lor the lile ol the installation.

Hardwood flooring is no longer a "commodity" building material, such as 2x4"s and sheetrock, which most builders once considered it to be. Rather, it has become a design material like paneling, wall paper, bathroom tile and decorative ceiline tile.

While fewel builders ale using hardwood flooring throughout rheii houses, there is a definite trend toward using high-style specialty wood flooring in two or three rooms for emphasis as a design element. The very strong demand for plank flooring is an example of this trend. Interior designers, who have become bored with wall-to-wall carpeting or any one flooring material through-

out the entire living area of a house, have been one o{ the principal groups

Story st q Glonce

Hardwood flooring should be sold as a high margin specialty item, rather than as a commodity item by the carload, counsels Dr. Mcleary. hardwood's ability to be formal or casual gives it great saleability.

causing this trend toward specialty hardwood floorins.

As the numbei of manufacturers' designs, patterns and finish colors expands, stocking distributors will be necded to give the kind of selection and service required in all Iocales. Distributors who recoenize the trend toward merchandisine hardwood flooring as a high maigin specialty item rather than as a "commodity" item by the carload, the way unfinished strip flooring was sold twenty years ago, will be most actively involved in flooring merchandising in the years to come.

In the future many more floor contractors and builders will be buying the high-style specialty floors from the distributor. In line with recent trends, Bruce's sales efiorts are now being directed toward designers and architects in behal{ of dealers and distributors instead of toward dealers and distributors themselves. This approach will result in more sales for us all. S'e are trying to pull the product through the marketing pro. cess rather than pushing it through.

NEWS BR[ETS

Housing slarls continue to be the star of the [..S. economyi the lafest figures (August) hit a new ret:orrl lr:uel of 2,228,0()A on arr annual rate, topping the prior 1'ear by an amazing 60/o . an' nlvsts say the outlook for continued high levels remains bright f or nt laast anolher \'('Qr

The {ederal govern,ment has movecl thru its ageticie,. to up timber supplr so th,at t:ontinued lt'igh demond for lumber to meet the needs of recorcl home builcling ,lo,'srt'l ('ause luml,er price jumps iollowing ea-<ing or ending of the rrage-price ft't'ez"

Retail lumber attd building materials dealer. haue been e.r' emTttcrl lrom being one of the rtr"'otarget intlustries" to be investigated first uncler the neuOccupational Safety and Health Act (see The Merclmnf, Aug., p. 6) NLBN{DiYs work at the nt'}. level was instrumt'ntal in gaining the exemption

President A i-ron has hinted that controls to prevcnt interest rates from going too high,, Star' ticularly consumer loans, are still an "open ciuestion" after the current price-rvage freeze en'ds Nov. 13; he plans no curbs on profits, tho . . bankers ancl economists have so f ar lnen unabLe to agree whether interest rates are likely to rise or fall after the freeztr ends.

Pope & Talbot resumed its Oakridge, Ore., swing shift (about 50 jobs) af ter an I I mo. shutdown,; president Guy Pope said improving malket conditions and the wage-price freeze triggered his decision . . . little et'Ject f rom the freezr: is seen on Mir:higan California Lumber, near

f'lacervilleo according to mgr. Vern Lindgren, their workers gol a year's uto;4,e increase lune I

il'lortS4age rates rose in Aug., 1[g .]rrl straight mo. in a ro\\. : they are still belol the year'ago lerel . . federal efforts to stabilize rates won't show for a t'ew nutnths, according to officials

The co-"t of financing homes in Calif. has dropped since thc wage-price freeze, say S&L sl,okesmen: lhey sav a uigt,roas inflow ol sauings has causecl comnetition ancl hence lon'er loan iates from the state's mortgage lenders the prime rate for single family homes has dropped from about 73/+% to 7a/z7o . .

The l|unk ol Amerit'a has cast its steely glaze on the LI.S. economy fo, '72 and sees "much overall imprt-iveme,nt" despite the Jrresidential election, economic cr'oss currents and cleen-rootetl social change..

Southu;r:st I'orest I ndustritts has lrurchased the former .4meri.' tun Aspcn Corp. lumber plant. Santo Domingo, New N{exico, from the Economic Developnreni \dministration; no price r\as siverr . Crozun Zellerbach Can' oda is bidding to buy the assets of lnnkrupt Canarlian Plywood Corp. on Annacis Islancl, near Yancouver. .

,4 rcc,tmmended reuision to \:PS 32 - 70 "Hinged Interior Wood Door Ljnits" is being circulatec{ to determine its acceptability . . . C-Q Trucking Co., L. \., has bought two new truck and trailer rigs to handlc ii'creased hauling business .

Leerlinc the Ll.S. in nerv lt,rusirrg units in the 2nd quarter was the Los Angeles-Long Beach area, well up on the preceding 3 mos. in l3rd place was San Diego' 4, San Francisco; Phoenix, 5th.

Ceorgia-Pacific is building a bis new distribution center in

San Leandro, Calif ., relilacinrl their 40,000 sq. ft. Berkclc',' olteration (onstruction spttdint in luly f ell for the lst time in 12 1n6-s.o increases in the {ulure are forecast, however .'.

Vaconcl' roles are norr up to 20% in some areas in tlalif. ancl ,qtate officials warn bttil,lers they face a "sharp slorving" if over-building continues l{ou' ser's, Inc., Billings Mont., is a ner.t' Flintkote distributor ,\PA has a nerl design contest f or architects usin,g -*oftwood plyu'ood .

A 550,000 fire seaerely damaged Leonard and Ceorge Chap' delaine's Construction Supplier-" sawmill and lumber yard. El Do' rado Y, near Placerville, Calif. . .. fire also destroyed liart of the Doublc Dee Lumber Co., Medt'ord, Ore., no loss has been set or cause cliscovered .

Aloho Lumber Corp', part of Evans Productso has a temporarY order enjoining the Quinauh In' dians {rcm interfering with their operations on In'clian lands Bel - Air Door Cr., Alhambra, Calif., ha-c taken over the adjoining Corrlon Plywood warehouse to gain more space to make their successful fiberglas door line . .

Pacifl: Lumber has been laud<:d hy the Humboldt Beacon, a No. Calif., newspaper for their role in " sauing the reduoods" . a cost study by the home builders, plywood assn. and the WWPA is seeing if builders can sal)e money by switching {rom 16" to 24" floor joist and wall studs

President IYixon has named a panel to advise him on increasing the suppLy ol timber to meet hcrusins needs . . E. L. Bruce ond Qiamagra have a beautiful new Los Angeles showroom for their products lumber Pro' duction in July (latest figures) decreased 3.3%, from June, but still is 3.5 above the year before.

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t, **

Q. It

F--rrrrrrrtrrrrrrrrrr!

; I Your customers are looking for do-it-yourself ideas. :

: And this collection of Western Wood ldea Books has :

|em from simple benches to complete vacation homes! I

! ;-1 !re.Ouldoor Room: A.new mercnandising kit teaturing a cot- I

I L_r recrron or easy-to-buitd ideas that give your customers af_ I ; tordable living space. Each kit includes full color ldea Books

I llg ig9a._pla1s for your customer. you ger an attracrive dis- I r ptay racK, ptus wtndow banner, statement stutters. news_ :

I paper ads and radio scripts tor your store. A handy order I

I PlSill,j?js you ordsr rv slides, newspaper mats, anil extra I

! n t" Elbow.Room: A comptete do-ii-yourself promotion pack- I

! " ifl3;l%11,i5rns a room addition vour customers cah build for I

! I Great tde!3 In Outdoor Living: Complete merchandisind kir I

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I Wood outdoor amenities.

r l-l Wo l{eed Moro Room: Merchandising kit promotes ,, I

r ! ways ro aoo on ro exrsrrng homes. ve greal I

I Tl fenc"": More than 30 fresh new Western Wood fencing and !

I ? :"r""n,ng concepts are highlighted in this comptete kil. I

f T-l Th€ Second Home: ldea book leatures lB easv livino homes.

r t-J Ad mats and mailers are included. your custdmer cin order I

I complete plans for each home. I

I Sending your customer home with Western Wood I

I i_dea books is like having a salesman make direct calls. ;

i E?,3't"i"tl'i" ;T..l"r'Jl13; vyou need whire the supprv i ll ll

It 1-

I fWl H;nF Lves.rer.n weoqfroducts Association I

! \17 ffifii[U:["".". 331,'LLl'3,1$]!i,"30"'"'o -

I Western Wo-ods in-clude knotty ald clear grades of Douglas Fir, I

I Ponderosa Pine, Western Bed Cedar, InEenil- Cediri- western I

I Hemlock, White Fir, Engelmann Spruie, Western Larah. Lodae- I

I pole Pine, ldaho White -Pine, and Sugar'pin!.

New hardwood club growing

OST good ideas, like starting a club to help you learn more about your part of the industry and the people in it, never get much be' yond the second martini talking stage.

Fortunately for western hardwoodmen, five far sighted lumbermen chipped in $50 each and formed the Los Angeles Hardwood Lumbermen's Club nearly two years ago and have brought it along to where there are now about 30 members.

Founders Ken Tinckler, Stahl Lumber Co.; Bob King and Jerry Lapin, Mercury Hardwood; Bob Sheratt, R. E. Sheratt Co.; and Jack Havens, Lane-Stanton Lumber, had in mind a forum in which members could get to know everyone in the business, ex' change information and problems and coordinate hardwood promotion. Their progress-toward those goals

has been undeniable, if intangible' Members now hail from Memphis, Tenn., to San Francisco. Bill Mac' Beath, MacBeath Hardwood, San Francisco, a club member, recentlY reprised B.y Area labor develoP' ments at a monthly meeting, a good example of information exchange that benefits all.

, As membership, and hence the treasury, builds, the club hopes to sponsor a National Hardwood Lum' ber Assn. hardwood grading school candidate.

Prospective joiners must gain l$OVa acceptance from present mem' bers to become members. "We don't need anyone making static, we're not strong enough for that yet," notes Ken Tinckler. "W'e don't want the club torn down before it eets built rrp."

THE 0UlcKtA]ll HoT tlllE tffi*:l":i8iJf#]:" #.1.1'

Our support program starts when you call us collect on the QUICK LAM Hot Line to place an order for your customer. Our QUICK LAM professionals'are highly experi' enced and mosl cooPeratlve in helping you meet your customer's residential Laminated Beam needs. You'll find that placing an order on the QUICK LAM Hot Line is quick and easy.

ourcK rAt 0uAuTY GOilTROt

As soon as your order is received, manufacturing begins, and our QUICK LAM Quality Control team rigorously inspects each beam during every phase of the laminating process.

We guarantee that each beam is of the highest quality and manufac-

0ulGK rAt IIEUUERY & urr0Alflt0 :

When your customer's beams are ready to be shipped, they are carefully loaded onto one of our own QUICK LAM Delivery trucks. Then, we deliver direct to the jobsite, saving you both time and money.

Once the beams arrive, our sPeclal QUICK LAM crew will unload them for your customer. We'll get the beams off the truck and onto the site at no extra cost. This is a very important service thatyou can offer only through our QUICK LAM SuP' port Program.

TOTAT SUPPORT

Fast, easy ordering. PromPt delivery. And free unloading.

SFl-Riegel Merger Off

Southwest Forest Industries and Riegel Paper Corp. have ended negotiations on the proposed acquisition of a major part of Riegel bY SFI.

J.' B. Edens, SFI chairman. said the decline in Southwest's common stock since the announcement made it ir:npractical to complete the trans' action.

L.A. Club's New Members

Wallv Swanson, Boand-DaleY Lumber and Gene Gerrard of PhiliPs Lumber Sales became new members of Los Angeles Hoo'Hoo at Club Twots recent bash. Officiating was cluh president Ken Coleman, who three days later departed for the in' ternational's 80th annual in Hono' lulu.

Raffie Ticket winners were Louis Markworth, Bob Merritt, Hal Wag' ner and Bob Goetze.

Allan Taylor won low gross hon' ors in the golf, Pete Diggs, low net. First FIight: "Sully" Sullivan and Bob "Let's Say Hello" Merritt 2nd Fligh.t: Claude Curry and Hugo Mil' ler; 3rd Flight: Don Hathaway and Bob Goetze.

I These are just a few of the reasons I why QUICK LAM means TOTAL SUPPORT.

To find out more about how our TOTAL SUPPORT PROGRAM WIII boost your sales . and to order top quality Laminated Beams . call collect on the QUICK LAM Hot Line. Todayl

Northern California

r0r - 544-2982

P.O. Box K, Santa Rosa, Calif.95402

Southern California 218-128-5180

Relional Office: 1200 Mines Avenue, Montebello, Calif. 90O40 STAI{DARII STRUCTURES, IilG.

GALEN DAR

OCTOBER

San Joaquin Hoo-Hoo Club 31--Oct. 15, valley frolic and concat, San Joaquin Country Clulb, Fresno' National Wholesale Hardware Convention-Oct. 17'20, Caesars Palace, Las Vegas.

Ilardwood Plywood Manufacturers Assn.Oct. 17-20, Fall meeting, The Broadmoor, Colorado Springs.

Los Angeles Hardwood Lum'bermen's CluLOct. 21, meeting, Briars Restaurant, CiW of Commerce.

National Lumber & Building Material Dealers AssociationOct.24-28, annual meeting, Del Coronado Hotel, San Diego, Calif.

National Association of Home BuildersOct, 25-28, land use and environment seminat, Camelback Inn, Scottsdale, Ariz.

l9?1 \[estern Material Handling & Packaging Show-Oct. 25-27, Brooks Hall, San Francisco.

NOVEMBER

National-American Vlholessle Lumber Assn.regional meetings: Los Angeles, Nov. 4, place to be announced; San Francisco, Nov. 9, Bardelli's Restaurant; Medford, Ore., Nov. 10, and Portland, Nov. 11, both places to be announced; Seattle, Nov. 16, Windjammer Restaurant; Vancouver, 8.C., Nov. 18, Vancouver llotel'

National Association of Home BuildersNov. 2-4, mobile homes park seminar, Jack Tar Hotel, San Francisco. Lumber Assn. of Southern California-Nov. 10-14, annual convention, El Mirador, Palm Springs, Calif.

National Association of Ifome Builders-Nov. 15'17, Commercial/Industrial Seminar, Westgate Plaza, San Diego. Black Bart IIoo-Hoo Club-Nov. 17, concat, House of Garner, Ukiah, Calif.

Los Angeles Hardwood Lumbermen's Club--Nov. 18, meeting, Briars Restaurant, City of Commerce.

Western Building Material Assn.-November 18-20, board of directors meeting & convention, Sea-Tac Motor Inn, Seattle,- Wash.

PoRItAilD lltAtERS who attended dedication of Pope & Talbot's remod' eled Boundarv Sawmills facilities in British Columbia are (1.'rJ Sy Rodakowski. Pooe & Talbofs vp. lumber sales; Bill Andrews, Andrews Lumber; B6b Stauff, P. S. Stiuff Forest Products; Ron Lodge,- Con' tinentai Forest Products; Jack Rowan, Furman Lumber Co-, and Darrel Robinson of Orecon Pacific lndustries. Nerv plant and equipment repre' sent an investmdnt of over $5 million and increases prcduction capacity to 750,000 bf. per day.

Trend to "mixed cars" continues

Nikkel Lumber. shelter products div. of DiGiorgio Corp." is continu' ing an extended expansion program aimed at providing better customer setvice. according to Neil Hagen, millwork sales manager.

Sincr: their merger with Dant Fo' rest Products in 1968. the firm has acquired The Cal-Ida Lumber Co. of Auburn. Calif.. and Southwest Frame and \{illwork of El Paso, Texas.

"Our long-range plan," according to Hagen, "is to give our distributors immediate loading of stock moulding and millwork items in any combination of our four species: Ponderosa pine, Philippine mahogany, Douglas fir and/or white fir. By combining our facilities with those of Dant, for example, it became possible to ship mixed cars of moulding, inside door jambs and exterior frames, either solid or fin-

SO FTWO O DS

3" and 4" DOUGLAS FIR CLEARS KILN DRIED . VERTICAL & MIXED GRAIN

gerjointed, from a total of eight processing plants in northern California and ldaho. The addition of Cal-Ida gave us an additional production capacity of over 2-million board feet per month. That represents approximately 40 rail cars per month which increased our total monthly capacity to approximately 200 carloads. All of this production is backed up by the five DiGiorgio sawmills, making it possible for the plants to operate at maximum, even when lumber is in short supply.

o'There's a continuing trend in the business toward the mixed car," Hagen said. "The major goal of our expansion is to facilitate this growing portion of our business. Our customers are interested in turning their inventory, and keeping it to a minimum. Because of our plant acquisitions and the trend toward plant specialization, we are now in the best position ever to provide the mixed car service".

Sierro Pocific Merges, Exponds

Sierra Pacific Industries has recently merged with Gyro-Tex of Franklin Park. Ill., and Jacksonville, Florida, according to John Weaver, Jr., gen. manager of southern California operations for Sibrra Pacific Industries, Ontario.

Gyro - Tex is a manufacturer of vinyl covered paneling and moulding and Sierra Pacific will sell to mobile home manufacturers and retail do-it-yourself centers. With this merger Arnold Smith, with some 35 years in lumber, millwork and retail trade, has been named southern California area rep.

Sierra Pacific Industries has also purchased Gage Products, Anaheim, Calif. Gage supplies cabinets and passageway doors for mobile homes. Jim Gage continues as operating manager.

Other changes are 3 Stan Mago in charge of the pre-cut operation; Mil' dred Martin is now a full time ac' countant; Jerry Rocklin will supervise the bagged products div.; Arlin Beal moves from the bi-product div. to lumber sales and will assist in stud sales from the Inyokern facility which is currently producing 5.5 million feet per month or 82 studs per minute.

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Hqrdwood Wholesoler Growing

The opening of a new hardwood yard represents a major step forward for both the four year old Swaner Hardwood Co. and its founder, Keith Swaner.

Stocked with 2r/z million feet of hardwood, and stafied by a crew of thirteen, it is a long way from the small office in which the firm started. By the end of the first year, the firm had added Charles Jordan to its fledgling sales force and John W. Kirby as credit manager. Belore long they were joined by Michael Murphy, specializing in plywoods. A number of trucks have been added over the years, pickups, one and two ton, to make sure they could give customers the best kind of service.

0nthe ball'r

Before starting his own company, Keith Swaner gained valuable experience working for E. L. Bruce Co. and the now-defunct Angelus Hardwood. "Chuck" Jordan had also worked for Angelus as had John Kirby who had been credit manager at Angelus and at E. L. Bruce for 20 years.

With the tremendous Open House to celelirate the open. ing of their Burbank Iacility last month, Swaner Hardwood saluted its past accomplishments and began the first step for continued ftrture growth.

Construction Contrqcts Up

New construction contracts throughout the nation posted another gain in August, maintaining the upward trend of the Dodge Index;. it is reported by F. W. Dodge div., McGraw-Hill Information Systems Co.

A total of $7,711,530,000 in contracts {or future construction in August raised the seasonally-adjusted Dodge Index to I53 from July's l5l. It reflected a substantial improvement over the depressed conditions of a year ago, when the Index registered 135.

o'The rate of growth of construction contracting slowed during the past few months, after a period of especially rapid expansion which began in the summer oI 1920,,, points out George A. Christie, vp..and chief economist of F. ![. Dodge.

"Housing and electric utilities, the two categories which have been running strongest all through 1921, still dominated construction statistics in August," he said. Nonresidential building, however, which has been gradually recovering from its sharp decline during last year,s recession, suffered a setback in Aueust.

Redwood, pine, hemlock, cedar and fir* are right up our alley. One call to Hobbs Wall gets the ball rolling at once. lt puts you in touch with the output of over one hundred Western mifls...for the right grades at the right prices, and the right delivery for you.

flAill(Elt by family (left) son Gary daughter-in-law Vinnie, and his wife Beverly, is Swaner Hardwood's Keith Swaner. Proud parents Clyde and Wilma on opening day (righ0 look as pleased as Xeith.

N@RTHWtrSr # r.\nren ,r:e =: - lilil "trii'" f

By ROSS K|I{CAID executive vice president

D)E prepared for a bureaucratic

l) system of price' wage, etc. controls beyond the 90 day wage-pricefreeze. The machinery is being set up. You can be sure that the "paper deluge" is just beginning, so be prepared for the complexities of wageprice formulas and interpretations.

As we have often stated-keep records to back up prices, wage and salary pnograrns, incentives. This is the time to be sure that these explanatory records are in readiness to later back up your policies.

Through the regional Office of Emergency Preparedness, the'Wash-

ington ofrce and our Nationel, WBMA has filed for relief for those members who were caught in the escalation of materials. While we may not be successful, it's worth a try. Our petition is based on points:

(1) With the thousands of items inventoried and special-ordered, outlying dealers have found it impossible to keep up with rapidly escalating supplier prices, especially in forest products.

(2) Businesses and communities will suffer if dealers are forced to discontinue the sale of these items when replacement costs equal or exceed fmzen ceilings.

We are requesting the right to ap- ply historical margins to the frozen ceiling prices of suppliers.

Oregon members participating in

THE S@UTHLAND

By WAYNE executive vice president

WBMA's SAIF Group know for the third year in a row that membership does pay. A "bonus" dividend for group workrnents eompensation totaling $35,734 was distributed in September for the year ending June 30, 1970. This amount represented an additional $3 for every individual firm dividend earned.

Those members participating can can experience even g:neater $'s return by:

(1) Urging all 1VBMA members to sign up for the SAIF-WBMA group.

(2) Urgrng non-members to join their trade association.

WBMA and other associations have joined together to bring about the same opportunity in Workmen's Compensation in Washington.

On July L, 1972 the Home Builders Registration Act becomes effective. This Act (HB 1451) requires contractors to register with Builder's Boards before submitting bids for or doing work on structures less than 3,000 sq. ft. and less than three stories. Also required will be a surety bond or deposit and liability insurance.

a first hand report on the cour'rse, since he himself is taking it.

I'll report on the Occupational Safety & Health Act, as well as the outlook for price controls, since the Wage-Price Stabilization order is to be rescinded effective November 14the Sunday following the close of the Conference.

I\IOVEMBER 11-13 are the dates for

*' the 21st annual Management Conference of the Lumber Association of Southern California.

This year it uriU be held again at the El Mirador Hotel in Palm Springs. This is one of the ffnest hotels in the desert and has a particular chann equaled perhaps only by the Del Coronado Hotel.

This yeat's theme: "The Critical Path." The format this year will b€ somewhat similar to previous years. Ttre opening speaker will be Michael McCa^ffrey, vp., Newman and Associates. His topic will be "Personal and Corlnrate Efiectiveness."

Thursday afternoon, two experts from the Bank of America who deal with various lumbermen will discuss different kinds of business financing, how they evaluate a business with respect to loans, the advantages and times to seek short term or long term loans, what they look for in a financial statement and the monthly statements, national averages for wholesale and retail business, and business loans.

Thursday night is the board of directors' reception for all members and guests, followed by a dinner dance.

Friday a.m. Blake Blakey of Anawalt Lumber & Materials Co. will discuss the association education course and the benefits derived from it by his employees, as well as giving

The highlight of the morning session will be a panel of retailers and wholesalers who will talk on "Return on fnvestment For A Lumber Dealert' and go into detail on how various facets of the business atrect that return. Miles Davidson of Sun Lumber Co., Wm. S. Cowling, Jr. of Dixieline Lumber Co., Collin Lovesee of Boyd Lovesee Lumber Co., and William Baugh of Baugh Forest Products will be the panelists.

At noon there will be the president's luncheon with all who attend the conference invited. This is the retirement of the outgoing president and installation of the incoming one.

Lowry Wyatt, senior vp. of Weyerhaeuser Co., will be the speaker.

By R. V. PETERSEN executive secretary

II/ORD has been received that the vt Department of Labor. charged with administration of the new Oecupational Safety and Health Act, he.s removed our segtrtent of the industry from the Target Industry Program.

The ruling cites "lumber and other building material dealers, or establishments engaged primarily in selling to building contractors or the general public a general line of building materials" as being classified as retail trade and, therefore, not ineluded in the so-called worst-first group.

"Such establishrnents will be cove;:i'd by our program for general inclustry compliance visits which will include selected firms in the retail tlade industry." Thus, while we no longer belong to a "worst first" group, the necessity for compliance is unchanged and the probability of compliance inspeetions is undiminished. Henee, our members now have the advantage of being forewarned and forearmed. The all-inclusive nature of the act and its ultimate application to all employers in all fields does not permit any relaxation of compliance actions. Appreciation must be expressed to MBMDA members for patience and

cooperation on heavier - than - usual mailings, surveys and questionnaires. All mernbers have been provided with pertinent information on OSHA rules, regulations and requirements. WagePrice Freeze information was supplied as quiekly and extensively as possible. Surveys on credit-card utilization and benefits will assist in determining an association service, A questionnaire on combined convention - expositions will assist in reaching a consensus, And, as anticipated, the response and coop3ration was furnished primarily by those members who can regularly be depended upon for assistance.

Recent personnal changes involve installation of Cordell Stern as manager for Aldrich & Co., Bridger, and Willis Fife as manager of Harding Lumber Co., Hardin. Troy and Don French have purchased Saunders Lumber, Hardin, and will operate as French's Building Materials. Because of a health problem, Al Hium is retiring as manag:er of Aldrich & Co., Bridger. He has our best wishes.

first five months of 1969. The vacancy ratio, the percentage of housing units vacant,. has remained very low; indicating a continued demand for more housing.

By FRANK DAVIS executive vice president

f, T the association's first quarter fI board of directors meeting in Flagstafr, August 27-28, Dt. Ted Hoff of NAU reviewed the association's 2nd annual Cost of Doing Business survey for the 1970 year of operations. Remarkable increases showed up in sales over 1969 with an increase of 31%. Net pre tax income increased M%.

The building industry experienced substantial growth in Arizona in 1970 as building permits issued in the state show a 17.6/o inerease in dollar valuation over the 1969 total. Part of this increase is due to inflation, but discounting the inflationary growth, real

growth will still be about I2Vo, Construction employment grew approximately 10% witt. much of this increase realized in the residential construction sector. In the Phoenix area there was an increa,se of 77o in housing starts, while in Tucson, the increase was 28.7%.

The increase in construction in 19?0 seems to be carried along into 1971. While no detailed statistics are available, the Arizona Busiwss bulletin carries two regular series; (1) Maricopa County Building Permits, and (2) Maricopa County New Housing Starts. These series show that building permits issued for the first five months of 1971 are up 327o ovet one year ago. New housing starts have increased even more, up 50Vo over the number started during the

Population growth contributes heavily to new housing demand. PoPulation growth in Arizona is comprised of two major parts; job seekers and retired people. Growth in housing demand on the part of job seekers will be closely related to the economic growth of the state. Demand for housing on the part of retired people' however, is independent of the state's economic growth, but does contribute to it. Indicators of economic growth continue to be positive.

Fmm all indications after checking with dealers, they are experiencing for 1971 the largest sales volume in their history.

All Arizona association members have received a copy of the 1970 Cost of Doing Business Survey and should carefully study it to make comparisons of their operation with similar operations in their sales volume category.

SOME INTERESTING DEVELOPMENTS

By Robin Wood

A NEW CONCEPT IN MILL CAPABILITIES AND HOW THIS AFFECTS YOU.

Our Klamath Falls, Oregon plant has been producing Ponderosa Pine lumber since 1928, with California, the Southwest and the Northwest taking a hefty portion of the production. The reason . . . the favorable shipping rates to these areas. A hardboard operation added in 1955 was the first product diversification at this mill.

Then, last year things began to happen, based on the concept that mills with favorable freight rates to specific geographic areas should serve these areas with a diversified product line. This concept is now being put into practice at Klamath Falls. You benefit and so do we.

WHAT TWENTY.FOUR MILLION DOLLARS WILL BUY THESE DAYS.

A plywood plant has just begun production with a threeshift annual capacity of 90 million square feet measured on a 3/8" basis. Production will be heavy to exterior sheathing. Also starting production is the Versabord particleboard operation. Used primarily as floor underlayment, a specific grade will also be manufactured for mobile home decking.

Timblend flakeboard, widely used for cabinetry, is also rolling off the production line. A cut-to-size operation in conjunction enables us to now better serve our customers.

WHAT THIS MEANS TO YOU.

Now, most of you within the circulation of this magazine, can order a variety of products from the Klamath Falls mill with its extremely favorable freight rate - - Ponderosa Pine lumber, Fir .Dimension, conventional hardboard, hardboard siding, Muralwood grain print paneling, Versabord underlayment, mobile home decking, door core, Timblend flakeboard in panels or cut-to-size.

Our new mill capabilities at Klamath Falls have been made with you in mind. We hope you will take advantage of them.

HARRY MENDENHAI.I. executive vice president

Lumber Merchqnls Associotion of Northern Colifornio 4546 El Conlno Rcol, Suitc 0 lor Aflor, Cnllf, 91022 l1t51 91t-1617

fT is time once again when the - Lumber Merchants Association of Northern California is deeply involved in the planning of the 1972 Top Management Seminar. Again this seminar, as those of the past six years, will be held at the Asilomar, Pacific Grove, Calif., Jan. 16-18. If you have not made a note on your calendar to keep those dates open for attendance, take a few moments and do it now.

**i.

The seminar for the coming year will be one to remember. In addition to having a representative of the Department of Housing and Urban Development diseuss their plans for the 70's and the use of modular homes consisting of less than 25/o wood for low cost housing, we will have a panel which will first present individual views on the use and future of wood products and the use of the nation's forests. On the panel will be a representative of the U.S. Forest Service, Department of Interior; George M. Craig, secretary-manager, Western Lumber Manufacturels, fnc,, who will represent industry, and a member of the Sierra CIub to present the citizen and environmentalist position.

d.

A key feature of the seminar will be Mrs. Patricia Coleman, women's feature editor, Business Supply News. Pat will present the women's view of purchasing building materials for home improvement and how the lumber yard salesman should.sell to*the woman customer.

To wind up the seminar, Jack Frrost, Weyerhauser's management expert, will conduct a workshop on personnel management. Jack is oue of those rare iadividuals w.ith a vast knowledge of the personnel management field and a unique capability to *deliver his* messa8e.

The seminars are conducted for members of the Lumber Merchants Association, fowever, we we'lcome any dealer who is interested in staying abreast of the fluid building materials industry. We expect to see a great number of, owners, managers and key employees at the seminar. The usual exchange of ideas between the dealers during the free time of the seminar is well worth attending.

IEAI OUT ATONG DOTTED TINE

excellent for: marina decks . home decks . pool decks . dock boards bleachers & stadium seating . school & park benches

properties of Alaska Yellow and Port Orford cedar:

highly resistant to decay does not splinter does not require painting: low maintenance low shrinkage factor freedom from warping and pitch distributed by

PERS@NALS

Joe Zabaldo is the new industrial sales mgr. at Lake Oswego, Ore., for Arthur A. Pozzi Co.

Marion Talmadge, Georgia - Pacific treasurer, recently addnessed the Denver Society of Financial Analysts.

Michael Ferrari has joined the sales staff at Virginia Hardwood Co., Monrovia, Calif, Ferarri was a 'swimming All-American in high school.

Bill O'Connor is the new resident mgr. for Hardwood Products, Inc., Reedsport, Ore.

Alfred Disdero, president of Disdero Lumber Co., has been elected vp. of Portland's new Western Forestry Center. fire Center's executive board (no pun intended) is headed by Harcld Miller, president of Stimpson Lumber, Portland.

Bill Underwood, Sr. and Jr., had a big opening recently for their newly moved Underwood Lumber Co., Gillette, Wyo.

Melvin H. Laird, U.S. Secretary of Defense, is the scheduled speaker at this mcnth's Nt'I. Hardrvood Lumber Assn. annual in Chicago.

Over 2 Million Feel of Top

Bill Hickey is the new gen. mgr. of the lumber div. for Gold Rey Forest Products, Beaverton, Ore.

George Yleyerhaeuser has been named "Management Man of the Year' by the Nt'I. Management Assn.

'Wayne D. Holm is the new marketing mgr. for Publishers Paper Co., Oregon City, Ore., according to president Sam J. Robinson.

Ilarry Mendenhall, LMA exec. vp.; Wayne Gardner, exec. vp., LASC; Bob Reed, Ban Lumber, Los Alamitos, Calif., and Clifi Lance, Triple A Building Materials, Arcadia, attended the Western Building Matcrial Dealers Assn. meeL ing in San Francisco.

Gerald L. Roope is the new resident mgr. for AFP's Oakhurst salpmill operations, Gen Box div.

Bob Parsons, Parsons Lumber and Hardware, near Sonoma, Calif., says burglars got $6?0 on a neeent break-in.

Bill Zohnker, Eckstrom Plywood, L.A., has been picking up some extra cash as a singing guitar player. Go, go, go, Bill!

Roy Utke, current president of )YW PA, was a recent visitor to Reno, Nev. He becomes president of Sunkist Growets, November 1.

Hank Monjg Rounds Lumber, Cloverdale, Calif., reports Dave LeBeck has joined the sales sta^fr. Dave was with Higgins Hardwood in San Francisco for 6 ye4rs and is the son of Bert LeBeck of Indian Valley Lurnher.

A. Franklin Rice' president, and Leonard Floarq recently retired from Potlatch, vtrFtreasurer, have set up a new company for marketing and commodity futures hedging. They have a plywood storage-in- transit warehouse in Spokane, Wash.

Jack Pritchard has been named Evans Products group vp. - marketing mgr. and Arthur Krause, group vp. - gen. sales mgr,, by Lawrence Flahive, exec. vp. !ff. Neal Buxton has been named gen. sales and marketing mgr. for Evans'international group, by exec. vp. Walt Jennison, who also appointed Walt Zimmerman, Jr. as director of market planning ar1d development for the group.

Lloyd Web\ Lane-Stanton Lumber, City of Industry, Calif., wife Sue and grandson Jefi Webb have returned from a Hawaiian vacati6n. Barbara Hufi is a recent addition to the office staff, at Lane-Stanton.

Bill and Mary Connor, Connor Lumber Sales, San Marino, Calif., recently had a family vacation in San Diego.

Ben Davie of Evans Products Cb., L.A., had a hole-in-l at the recent Elks Golf Tournament at San Clemente.

Yince Besinque, Lane-Stanton Lumber, spent a recent "mini" vacation on Catalina Island.

Dick Grofi, Jr., and Roger Boer have joined Westera Pacific Forest hoducts of Beverly Hills, @lif.,

to work natiorral sale8, according to Anno Willison, president.

Sam Fineman, president of Bel - Air Door, Alhambra, Calif., took a recent business trip to the Pacific Northwest.

Deen Seymore is the new mgr. of Douglas Studs, Inc., a Southwegt Forest Industries' subsidiary at So. Fork, Colo, Dan Jones has moved to the new job of director of material resources, Colorado region.

Milton Zamboni, a maintenance superintendent at Lifetime Lumber, Sacramento, Calif., recently heard his pick-up blown up in his drivewa;r, shortly before midnight. Police arestillsearchingfor clues.

Ken Rivard is the new Kaiser Cement rep for the Fresno, Calif., area; Jerald Rinder is the new rep. for the Chico district.

Jess Mitchell, a guard at the Ft. Bragg Lumber Co., Ft. Bragg, Calif., recently ran off a burglar who was sitting at one of the desks when he surprised him.

Ed Stamm has joined Tumac Lumber, Portland, as Vp. He had been with Boise-Cascade.

Ifarvey Tlrest, Placerville Lumber Co., Placerville, Calif., has received a lengthy tribute from the local paper saluting him as "lumberman, philanthropist and above all, individualist."

Jack Cavanagh, Sr., had the unhappy experience recently of watching the bulldozers raze Petaluma, California's historic old Cavanagh Lumber Co. building.

Frank Quattrocchi and wi,fe Barbara, American Forest Products, Cgrritos, Calif.; Leo Meyers and wife Eleanor, AFP, Texas; and Wendell Lawsoq AFP, Rialto, attended the recent fnternational HooHoo convention in Hawaii.

Ken Coleman, president of Los Angeles Hoo'Hoo fi2 and, wife Dolores also attended the Hoo.Hoo convention in Hawaii. Ken is with Ebkstrom Plywood.

Greg Potter, son of S€th Potter, American Forest Products, Ceni. tos, has begun classes at Boalt Law School at U. C. Berkeley.

Ken Schmidke, S:uth Bay Redwood Co., Orange Calif., recently won a trophy for low net at the El Bandito Shrine Club golf tourrrey., Betty Shoener, Far West Fir Sales, Glendale, Calif., and husband Iferb have returned from a MidWest vacation.

Pat Reagan, AFP, Cerritos, was recently named most valualble player of the Finlanders Rugby Club of Los Angeles. I

Mex Barnette, vp. & gen. mgt of South Bay Redwood Co., Orange, recently got in a week'a vacation.

John Kirby, Swaner Hardwood Co., Burbank, is recovering from a recent illness.

Ilenry Myers, Pacific Madison Lum_ ber Co., Downey, Calif., is back on the job after e recent illaess.

Jim lleeln advertising sales promo. tion mgr., Acme Appliance Mfg. Co., Monrovia, recently compl€td a backpacking trip in the Sierras. Betty Shales has joined the office/sales service staff of Burbank's California Art Products.

Garo Boghosian, Fiberton California Inc., No. Hollywood, has returned from a northera Calif. business trip.

Larry Tifiin, gen. mgr., Far WestTool Supply, Garden Grove, Calif., took a recent eastern business trip.

W. If. *Bill" Johnson, W. W. Henry Co., is back from vacation.

Lee Fink, Michael Rega.n Co., Long Beach, Calif., has returned from a vacation.

Dick Lloyd, Potlatch Forest, Lake Oswego, Ore., is back from a recent Chicago business trip.

Pete Niebling, N-AWLA western mgr., Portlbnd, spoke recently before the North Cascade Hoo-Hoo Group, Bellingham, Wash,

Ken Thompeon, Southwest Forest Industries, Phoenix, wag a reeent visitor to So. Calif.

Don Derbes, as well as being sales mgr. for Inland Lumber Co., Colton, Galif., has been promoted to vp. Congratulations, Don. Gene Pierce is now covering the San Diego area for Inland and Don Olson is now at the Colton office. John Kenneally is the new Northwest district sales rep for Z-Brick.

SPFC'ES

Monufscfurers of QuolitY Foresl Producfs

Mfgrs. First Profits Since '69

Building products manufactdrers posted a solid gain in profits during the second quarter, according to the F. W. Dodge Division of McGraw-Hill Information Sys' tems Company. It was the first time since 1969 that Dodge's sample of building materials,producers showed a year-to-year improvement in earnii-rgs. The remainder of l97l is expected to show further profit improvement for this group of manufacturers, the firm reported. The sampling of. 64 makers, representing 14 difierent construction product categories, revealed an average 13 percent rise in profits and a 15 percent increase in sales in the second quarter, as compared with a year ago. Only five of tl-re 14 categories showed profit declines.

Locol Plonning for Mqy D-l-Y

The sponsors of May Home Improvement Time are coordinating with a number of organizations to help stimulate communities to take part in the annual program. The National Lumber and Building Materials Dealers Assn., the National Home Improvement Council, the National Remodelers Assn. and the National Assn. of Home Builders will help affiliates in organizing local level participation.

Iengths up to l8'. Fine grained old growth timber from our Yolla Bolla Tree Farm,

Douglas Fir, White Incense Gedar, Sugar

Ponderosa Pine

Fir, Pine,

Interstate 5 Freeway comes practically to our door. FAST shipment is made easy by our location.

Why take a chance on a transit car from Brand X or Brand ?

Next time ask your favorite wholesaler to try Crane Mills first.

Ofrice: Coniag Pbn. Pasherru

Manuel Lavrador, head man at MacBeath Hardwood in Berkeley. He started with them in 1955 and is proud that it is his 'ofirst and only" job. He is on the Board of Directgrs of Oakland Hoo-Hoo Club.

Born in Portugal, Manuel came to the East Bay at 8 years of age. He attended Berkeley High and studied at West Contra Costa College.

Manuel has been married for fourteen years and is the father of five children. They live in San Ramon.

New Compony Forms

Bob Nunnally, Phil Butterfield and Nels Blagen, formerly of Fir and Pine Lumber Co., Burbank, Calif., have formed their own company, International Forest Products Inc.

Headquartered in Pomona, it offers a custom mill and is selling to mobile home manufacturers and retail yards. Nels Blagen is running the offiee while Bob Nunnally and Phil Butterfield do the selling. Len Nelson is vard foreman. ANY

AL-DUE TO PLANT SHUTDOWN

ATTENTION . modular mobile home builders home and

I2 II. I|A]ltI MAGHII{E For sale or to lease

SPECIFICATIONS

Ser. No. 42407 NEW 4/70 By lrvington

9 spindle units double ended plus accessories. Powered with nine 71/z HP 220-440 V motors. Handfes 2 inch by 2 inch through 2"x10" llat stock or 2t'x2" through 2'x6' edge stock mounted with trim and dado studs. Shipping wt. approx.5500 lbs.

TERMS

LEASE FOR 39500 PER MONTH extending to 4/1/74 with purchase option of 1500.00 at that time.

CASH PURCHASE PRICE 12,OOO.OO

PLUS FREIGHT

WRITE-P,O. BOX 1231, PORTLAND, ORE.97207

PHOATE-(SO3) 224-4525 ask for L. Hagen

TTDEVATER AVENUE OAKI-AND, CALIFORNIA, 94601

Tclophone (415) 261-1600

HARDWooD SPECTALTSTS

- exporters of forest products treated r.r. tiespoleslumber laminated hardwood tops to order dowels:plne_etc.

THE WEST's NEWEST DISTRIBUTION CENTER

Kelleber IUMBE1 IAIEI SPECIALIZING IN PINE N FIR T] REDWOOD

uteekly track d.el.ioefi.es

15 Bay Street San Rafael, Calif. 94901

mail address: P.0. Box 3433

phone: (415) 45+8861 (415) 45+8882

That man in the picture is none other than popular

480t

Exclusively for California . .

l{ow, over 5,00,000 feet of dimension lumber and studs monthly manufactured especially for Southern California construction needs.

Art tleth would appreciate an opportunity t0 tell you how you and your customers will benelit from using dependable D & R dime$ion and studs.

You can reach him by calling 872-1280 or 783.0544.

Distributors Oprimistic for '71

It looks like a good year for most of the nation's wholesale building material distributors, according to a midyear survey by the National Building Material distributors Association.

Robert D. Peterson, president of NBMDA, points out that average sales for the year are expected to be l9/a higher than 1970, with a'corresponding increase in profits over last year by 25/o. "Over 40/o of our members participated in the survey," Peterson says, "and, 9l/a of these are optimistic about the results for 1971."

In a comparison with the first six months of 1971, over half anticipated a sales increase in the last six months of around l4o/o, 4nd a climb in profits of. 20/o.

Bonqnzo: New Nqme, Stores

Bonanza Home Centers, which operates a group home improvement stores in northern California, changing its name to Angels Do-It.Yourself Centers, John Canali of the San Jose headquarters reports.

of is

The company, a unit of Daylin, Inc., is expanding this month with a nerv 55,560 sq. ft. store in Fresno and another in Visalia, bringing the number of northern California outlets to six, including Mountain View and Sunnyvale.

The name is being changed to conform with Daylin's other centers, which operate under the name Angels in southern California. The operation also includes two Handy Dan stores in Texas and Thrift Builders in Ari. zona, which will change their names to Angels, too.

Builders Wont Rofe Help

The nation's home builders have asked Congress for emergency legislation to help hold the line on mortgage interest rates and support the Administration's efiorts to maintain a 7r,to rate on the FHA.VA programs.

John A. Stastny, president of the 54.,000 member National Association of Home Builders. urged passage of legislation that would lift for one year the Governmept National Mortgage Association $22,000 statutory ceiling for mortgage purchases.

In addition, he called for a permanent increase in the GNMA purchase ceiling to $26,000 (plus $2500 for units with four or more bedrooms) and to give the Secretary of HUD discretionary authority to raise the new by as much as $4,500 in high cost areas.

to more and more California dealers and distributors. For year around supplies of dimension lumber and precision-trimmed studs, depend on D&R.

Hemlock Studs from Warrenton Lumber Co., Warrenton, 0regon

Hemlock Dimension fiom Westport Lumber 00., Westport, 0regon

Fast regular ocear shipments by barge from Southern 0regon and the Columbia River direct to Southen California.

HARDWOOIIS on display at new showroom the Virginia Hardwood Co., Monrovia, Calif., has opened in Beverly Hills. More than 73 different sanples of the world's most beautiful and unusual wood patterns for floors and walls are displayed.

New Producfs, promolions e,nd sqles oids

Fn@d U69t you con use Io buitd sqles ond proiits!

Ncws

Hordwood Flooring

Character Mark is genuine hardwood flooring made of oak, Yz" thick, 3-ply laminated with a burnt almond finish.

Its drawn grain imparts a' rustaic Iook, Manufactured in pre-finished,

proved the use of its name in connection with the flame spread rating of Masonite brand interior prefinished paneling.

The fire hazard classification for all Royalcote and Crestwall regular products plus 3/1d' closet panel and antique brick was established by Underwriters Laboratories as follows for coated hardboard: Flame spread rating, 200 or under.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

World's lorgesl Borhlub?

Helping to create the bright atmosphere in this suburban health center's whirlpool spa are Marlite murals on the background walls.

pany's "One To ShowOne To Go" plan. Both display and tools are shipped freight prepaid.

WRITE: The Merchant Magazine, 5?3 So. Lake, Pasadena, Ca. 91101.

Sprinkler System Spurt

Melnor Industries has expanded its operation to include automatic sprinkler systems.

It is marketing automatic electronic controllers, solenoid valves, pop-up heads, impulse heads, rotary heads, saddle tees, and PVC fittings for residential and commercial underground systems installation.

To spur the growth of the systems, Melnor has begun free seminars for individuals interested in learning the basic principles, skills and tools in the field.

'IVRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

The Mind Mochine

Can the mind move matter ?

The mind machine consists of a vertical pointed axis mounted in a block of wood and three colorful spinners. The object is to balance a spinner on the point of the axis in a draft-

square floor sections, it's also available unfinished.

The oak used is selected to contain natural defects, knots and burls carefully retained.

IYRITE: The Merchant Magazine, 673 So. Lake, Pasadena, Ca. 91101.

Exponds Line

Georgia-Pacifi c Cor19. textured hardboard siding is a tempered hardboard with a textured face to give a look and feel of natural wood grains. It's available in lap and vertical siding up to 16' in length.

Vertical panel sidings off er V-groove, channel groove, and reverse board and batten patterns. Meeting FHA requirements G-P textured hardboard is guaranteed not to split, splinter, sliver, check, crack or delaminate under normal usage,

\trRITE: The Merchant Magazine, 673 So. Lake, Pasadena, Ca. 91101.

Fire Roting

Masonite Cor1. announces that Underwriters Laboratories, Inc., has ap-

These prefinished hardboard panels were developed for use on the back wall of a tub-shower area. They do not require periodic refinishing.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

llluminoting Disploy

A free counter or window display to sell Shopmate 24 power tools with modular construction has been announced by G. W. Murphy Industries.

The display has an illuminated flasher header to draw attention. There also are three illustrations, display space and a literature rack.

The stand is free with the purchase of six Shopmate tools under the com-

free area, then through sheer mental power make the spinner rotate in first one direction then the other. Or stop it at will.

It's a fun item and an instant icebreaker at parties,

\YRITE: The Merchant Magazine, 5?3 So. Lake, Pasadena, Ca. 91101.

Leoded Stoin Gloss

A group of products for mal<ing leaded stain glass windows, pictures, lamps, etc., has been developed by Beagle Manufacturing Co.

"Glaze Glass Craft" has 15 shapes, sizes and strips of 1/16" soft lead; eight colors of translucent pigment paint; a glass texturing compound and patterns.

The lead shapesconsisting of circles, tiles, rosettes, leaves and squares-are glued to each side of the glass to create leading effect.

WRITE: The, Merchant Magazine, 5?3 So. Lake, Pasadena, Ca. 91101.

Fiber Ceiling Tile

An avocado and white ceiling tile is available from The Celotex Corp. Emerald fiberboard tiles and panels have a contoured surface with a Plasti-Gard plastic finish for easy washability.

They are 1zh" thick and 12 x 12' square. Panels are %" x 2 x 4'. Both tiles and panels are rated flame spread class III, 76-200.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Out lf Goes

A line of roof ventilators for general exhaust applications is announced by Davidson Fan Co.

The Upblast style is available in 7 sizes from 18" fan diameter to 60" fan diameter. The Mushroom style comes in 6 sizes from 18" to 48" fan diameter.

Both can be had witl direct drive as well as belt drive. Both lylles come with a special base that has no bolt holes.

WRITE: The Merchant, Magazine, 573 So. Lake, Pasadena, Ca.91101.

Designer Aid Kir

A designer aid "pample" kit containing 26 color-and-texture facsimiles of decorated ceramic wall tiles in 4Y+o x 411," size is aYilable from Amsterdam Corp.

Each facsimile tile is printed on heavy, coated stock for faithful reproduction of the Villeroy & Bloch collection

Included are geometrics, stylized

It comes in abrasion-resistant woodflorals, and all-over abstracts in grain and metallic finishes, combinasmooth, crackled and textured fin- tions of wood and metal, leathery ishes. The kit is designed to permit finishes in pastel decorator shades, on-site examination and comparison and stripes. It may be used on shelvof tile decor values in context. ingupto %".

-WBITE: Thd Merchant Magazine, WRITE: The Merchant Magazine, 573 So. LaJ<e, Pasadena, Ca. 91101. 573 So-. LakerPesadena, Ca. 91101.

Wm'l Wqsh Off

When Weatherbond resin.is mixed StOin DiSplOy EOSeIS with a common lime. and water whitewash mix, it turns the whitewash into ^.t-?.1-tl"t1-t:

a white iatex paint. or-purcnase counrer orspray easers

showing sample applications of its

wn:l -mrxeq,accorong lo lnsEruc- water ioluble-wood stain colors and lrons ll rs scruDDaDle. rt may De ap- natural stain and tint base. plleo tnsloe or ouf,.

The finished paint cost is 36/ to '' ) ;,F; l',:ii,,'T, ",111:t",uHJi*t'it tll MI ,,.1.;3.; amount of resin used. ' ,: | ffi"ffi ,:;:fr,us*

iliirT:";ffadena' ca' e'o' nIffi

WRITE: The Merchant Magazir,e, ,i.lffiffi .-"".

-on",1T""itlii"Hr*ilTr1Xffi::

in an arumino* r"r-". rt n".l ",r[u"" ilIlegs to prevent slipping.

" I I G =l=

WRITE: fire Merchant Magazine, A totat of 28 display blocks are 573 So. Lake, Pasadena, Ca. 91101. shown, with Deft stains applied on hard as well as soft woods.

Shelfmotes Also featured are step-by-step il"Shelfmates" adjustable lighting lustrated direetions for staining and units from Swivelier Co. are designed finishing unfinished wood. to fit into the standards of adjustable

WRITE: The Merchant Magazine, shelves. 5?3 So. Lake, Pasadena, Ca. 91101.

A built-in attachment tongue fits into the slot of the standard and a slight downward press-ure firmly PorObOlt HCnger lock-s the unit into po*.tiT:.^. -.^"

A total of 2g display blocks are

insirtecr into a drilled hole no larger to prnpornc lne ug:hl exactly. wnere than its shank diameter and that fea- it is wanted. Spring-tension holds the il;; " stainless steel clip which en_ unit in place. ;;

WRITE: The Merchant Magazine, gages the siden'alls as soon as the 573 So. Lake, Pasadena, Ca.91101.

lt ]l

Voriqble Speeds lt li

A new modular construction vari- tll Il *nHfil driu is rrom sentry Hardll I il

Designed to drill fg" diameter holes lf fl in steel and. %" in wood, model 8120 ff-n is equipped with 0-1,000 r.p.m. vari- ll ll able speed control. U.L. listed, it has lI ll a 2.5 amp. burnout-protected motor. lI ll

Double reduction gears, life-time- ll ll lubricated spherical bearings and aux- tF{ iliary side handle are other features. f

WRITE: The Merchant Megazine, I f 573 So. Lake, Pasadena, Ca.91101.

Dre-ss

Up.

Wear-resistant edgings developed by Glass Laboratories, fnc., are avail- hanger is torqued has been develable in 48" and 96" lengths in a va- oped by USM Corp., for dropped ceilriety of finishes.

Grip-fite edging is made of Cyco-

ing installations.

Dimensions are: diameter, Y+";

lac plastic with a thin steet co're-for.-leneib,-]J44 The 3/16" hole will acadded rigidity. It snaps over the commodate no. 12,8 or 6 gauge wire.

front of shelving, gripping it when pressure-sensitive tabs are used.

WBITE: The Merchant Magazine, 673 So. Lake, Pasadena, Ca. 91101.

A Single Strip

A single-strip asphalt shingle that gives a shadow-line and random pattern of shake roof styling is available.

The Celotex - Barrett traditional shake is 15 by 40".

with 500 staples (suggested $14.95).

The gun features a front load that speeds-up the operation by eliminating loose springs and pushers. Its power multiplier drives staples flush and its crown design keeps staple legs under tension for penetrating power.

WRITE: The Merchant Mag,azine, 573 So. Lake, Pasadena, Ca.91101.

Hong One Up

The Espana corner shelf is the latest addition to the Espana shelving line from Woodland Products. It's an easy to install unit a full 1%" thick.

The shelf can be used alone as an accent piece or with other Espana

The single-application shake is a heavlnueight type 375 and is approximately 130 lbs. heavier per 100 sq. ft. than ordinary strip shingles,

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Offered In Three Colors

The Bostitch Model T5 heavy-duty stapler is avilable in red, black, or green.

In addition. the T5 now comes in a choice of two merchandising packages: a plastic carrying kit with 3,000 staples (suggested retail, $17.95), and a window display pack

decor. It answers the need for bedroom or den TV shelf and is useful in Iimited space areas.

Factory assembled it is easily installed with two nails or screws.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Invenfory r

yes.

A MILLION BOARD FEET OF HARDWOOD AND SOFTWOOD LUMBER IN INVENTORY, A MILLION AND A HALF LINEAL FEET OF HARDWOOD AND SOFTWOOD STOCK MOLDINGS IN IN. VENTORY, THE ABILITY TO MANU. FACTURE HARD AND SOFTWOOD

Oldie But A C'oodie

t'Hearts 'N Flowers,t' a look in covered plywood paneling, comes from Hearin Inc.

A series of patterns are printed onto the paneling with thermal fused vinyl (TFV).

The panels come in 4'x8' sheets available in 4mm, 3116" and r/+" thiekness.

\MRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Instont Chonge

A feature offered on Spartan "switch-mate" bathroom cabinets is

MOLDINGS, BUILT-IN & SURFACE MOUNTED IRONING BOARDS, DO. MESTIC AND EXPORT BOXES AND OTHER QUALITY MILLWORK PRODUCTS, BACKED BY OVER 35 YEARS OF EXPERIENCE.

octotEt, lgtl

changing from the usual rectangular door td an oval.

The line of doors includes four oval t1ryes in addition to recta,ngles. The changeover is instant and simple due to the universal hinges.

All doors are made of hardwood and similar quality matcrial. Magnetic catch and stainless strike latch are sta,ndard.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

For Cosuol Users

Beaird-Poulan has introduced its Poulan XXV saw, designed for the casual and farm user at a do-ityourselfer price.

Structural parts are made of magnesium, no plastic parts. The chrome plated cylinder is matched with an aluminum piston and cast iron rings.

WBITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Free Reader Service

For further informotion on oll New Products ond New Literoture. wrile The Merchont Mogozine, 573 So. Lqke Ave., Posodeno, Colif. 9l l0l. Pleose men. lion issue dqte ond poge number so we con process your request fosfer!

locked ln

A series of interior locksets has been introduced by Acme General Corp.

WRITE: The Merchant Magazine, 673 So. Lake, Pasadena, Ca.91101.

Wolnut Flooring

Walnut plank flooring available in prefinished forrn is being introduced by Wood-Mosaic Corp. and is one of three new types made by the company.

The three plank hardwood floorings are tempo walnut, autumn oak (in two grades) and natural oalc A fourth, previously called character marked colonial plank, now is named patina oak plank.

IVRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Agoinst the Woll

An improved gypsum wallboard desigaed for soffit applicati,ons is available from The Celotex Corp.

Lcwer in cost, the board was developed by Jim Walter R.esearch Corp.

Complete with 14" bar and chain and weighing less than 10 lbs., it retails for $129.95.

Three styles-perspective, diopter and iris-are offered in two-tone combinations and solid colors, They are available in passage and privacy (bathroom) sets, along with matching dummy knobs.

It has improved paper facer sheets and a fungus resistant rypsum core formulation. Boards are 4 by 8' x Yz" thick.

TilRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca. 91101.

HARDWOOD PANETING

(Continued, lrom Page 10 )

Thinner paneling may be used satis' factorily over sound existing walls {or economy installation. If a customer requires reduction in sound transmission between rooms, L/z' gypsum wallboard or sound deadening board can be used under /4" paneling. . . . Sell paneling accessories as necessitiesnot as options. The profits gained from the sales of paneling accessoriesmouldings, adhesives. colored nails. etc.maY

equal the profit dollars derived from the basic paneling sale. Impress upon your salesmen the importance of including these items plus necessity of suggesting "do-it-yourself" toolscolored putty sticks, hammer, saw, chalk line, miter box and level. . . New paneling obsoletes old floors, doors, windows and ceilings. After paneling sale has been completed, it is the opportune time to suggest new floor covering, modern ceiling, flush doors and hardware, plus new combination windows and screens. Remember. in room

additions. thermal insulation is also required in outside walls and ceilings for efficient operation o{ heating and air conditioning.

(7) Here are some "Do's and Don'ts" in selling prefinished hardwood paneling.

Don't sell factory seconds unless you specialize in promoting re' ject merchandise; otherwise, this practice may undermine your profit margins on first quality paneling.

. Do have t'close out" sales on discontinued first panels providing your stock is adequate to justify this

ofiering. Unadvertised store specials represent the best method for selling odd lots.

. Don't sell 4xI0' hardwood paneling if it's possible to switch customer to 4x8', High ceilings may be pieced using a prefinished divider moulding. Preferably, convince your customer to lower ceiling to eight foot height. This will save your customer the price premium normally charged for l0' lengths with savings applied against cost of modern suspended ceiling.

. Do sell natural veneer hardwood paneling to match cabinet hardwoods in kitchens and family rooms.

. . Do protect hardwood paneling in handling and shipping to minimize damage complaints. Hardwood paneling should be treated with the same care as fine hardwood furniture.

let your customers sort through your stock of panels to find most desirable color and pattern. The remaining panels will be less saleable and may have to be discounted.

(Continued, on next page)

designed spccif,colly for the rctqil lumber & building moteriols deoler. Wrile or phone for our frcc cotolog todoy.

(Continu.ed, lrcm Page 43)

Do price all hardwood panels by the sheet for ready cost comparison by your customers and to assist "step up" selling by your salesmen.

. Don't display hardwood paneling samples that are not representative of color, graining, and character marks.

. Do attach matching mouldings to all prefinished hardwood paneling displays to insure customer exposure with resultant sales,

. Don't understock items in

hardwood plywood inventory insufficient to service minimum 30 days sales volume expectancy. It's better to climinate stocking of slow moving items than to carry small stock; pick up these items as required from local wholesaler. Provide for additional inventories during height of spring and fall remodeling seasons and prior to special sales.

New Officers for Club 3l

Jean Hartsock has been elected new president of the San Joaquin Hoo-

Hoo CIub in Fresno. Calif. ()ther officers are George Haire, northern vp.; Al Smith, southern vp.; Bud Barhr, secretary; Wally Kennedy, sgt.-at. arrls.

f)irectors are Hugo Rath, l)ick Holt, Bob Reid, Don Johnson and Craig Gaffney. Vicegerent snark is Ham Knott.

Winners of the Chester G. Harshner, Jr., scholarships, all daughters of valley lumbennen, are Donna and Sharon Hendrickson, Pat Gaffney and Lynn Mears.

n nacre con(entration yard

planing mill & resawing facilities million feet in inventory to serve you better

Production & home ofice:

Fred Holmes o Carl Force o Jim Buckner o Gary 0hleyer P. O. Box 665, Ft, Bragg, Calif, 95437 Phone (707) 96+4058

Bay Area

Ed Thompson (Volleiol Phone VOn 6424159

Pets get the swing of it in as little as five minutes. Save their masters a lot of trips to the door. No more barking, mewing and scratching at the door. n Swinging parts of the Pet-Dor are flexible rubber for pet safety. Permanent magnets keep them shut when not in use. No drafts or dust. Frame is sturdy, anodized aluminum. A locking panel is provided for security. The Pet-Dor can be installed in door panels or walls. Two sizes accommodate those small cats or even German Shepherds. n For pet owners who want quality, and dealers who want prcifitable sales, the Johnson Pet-Dor really swings. f, For brochure and price schedule, write to Johnson Pet-Dor lnc., P.0. Box 643, Northridge, California 91324 Dept. lvM

JlIHNS||N PEI-Dl|R

Bruce Prefinished Lominoted Block Flooring Horlis BondWood Porquet ond RiBoc Plonk Flooring

Black Bart B.B-Q

THE Harwood Family Camp. r grounds. a beautiful redwood grove near the little California town of Branscom, was the site of the Black Bart Hoo-Hoo Club's annual family cookout.

Hosted by Jack Harwood, the outing had trapshooting and horseshoe pitching plus games and races for the kiddies.

The property also contains a sawmill, operated by Harwood Enterprises, a family run concern.

SHIRP-SH00TII{G are fl) Joe Wheeler, Georgia Pacific, and Ql lack Powell, Masonite. (3) Del Cole. Rounds Lumber. (4) Jack Harwood. Harwood Enterprises. 6) Art Atkinson, Rounds, and Ruth Bragdon, Harwood. (6) Bill and Camille Openshaw, Redwood Coast Lumber. (7) Paul Traba and Bob Kilgore, Kilgore Lumber.

Ncw LEtctratutr@

Stressed Skin Specs

Specifications for two types of glued plywood stressed-skin panels are available from the American Plywood Assn. The brochure provides for two appearanee gtades. This specification covers the fabrication of stressed-skin panels with spaced stringers.

Me, Too

We Lioe Here Too, a brochure explaining the position of the gypsum industry in the area of pollution control, has been published by the Gypsum Assn. It points out the ecological responsibility the industry feels toward protecting our environment.

Fills The Spot

Rowco Fills This Spot Beautifullg is a brochure that shows the overhead garage door and operator line and describes its features. Actual installations are shown.

Sqnded Plywood

A market development report on sanded plywood provides an in-depth examination of the current status and future prospects for this segment of the plywood market. Market Deaelopments 'in Saniled Plgwood has been produced by the market research & development staff of the plywood association's field services division.

Tubulor Deodlocks

Arrow Lock Corp. has issued a brochure which describes their 920 single and double cylinder tubular deadlocks. It includes technical data on specifications, features and packaging as well as the single and double cylinder functions of the lock.

Clinic Service

The introduction of the Masonite Corp. film In Praise of Liaing at

Home incltdes personal assistance by Masonite representatives in conducting a do-it-yourself clinic with their Profit 365 Program.

Three Kilchens

Raygold announces three folders describing their woodcrest, mission oak and Windsor oak kitchens, Each brochure describes the features of the kitchen and shows the kitchen in application. Nature of constrrrction, design of the kitchen, range of available cabinets and nature and styling of accessories are depicted,

Free Reader Service

For further informotion on oll New Products ond New Literoture, wrile The Merchont Magozine, 573 So. Lqke rdve., Posodenq, Colif. 9l l0l. Pleose menlion issue dote ond poge number so we con process your request foster! Thonks.

Hord Biting

A brochure listing drill bits for portable power tools used in construction is available from Chicago-Latrobe. Masonry bits and core bits from rotary and rotary percussion drilling are shown.

Lighting Fixtures

A catalog illustrat'ing DeSoto's line of decorative lighting fixtures has been released. From Colonial to contemporary, traditional to transitional, it features a series of 11 collections in wood, metal and glass.

Heolth And Sofety

A two-volume Management Safety

Planner is available as a step-by-step guide to compliance under the Williams-Steiger Occupational Safety and Health Act of 1970. It has information about regulations, actions to be taken, safety programs and other features.

Holf-Truss Techs

Plywood roof half trusses for sectional housing is the subject ot Concepts 717, an APA publication. Halftrusses are discussed in terms of strength, stiffness and economy.

Cedor Closet Ponels

A free circular describes Cedarline cedar closet lining material that comes in panels. The circular suggests many uses of cedar lining in the home.

FRT Plywood Suppliers

An American Plywood Assn. directory lists sales office and plant locations of fire - retardant - treated plywood suppliers. Along rvith a list of major FRT plywood and treated lumber suppliers, this publication includes suggested specification for treated roof systems.

Redwood Doto

Redwood, E rterior Finishes, recently publlshed in a revised version by the California Redwood Assn. contains photographs, information and more complete technical data. Included is advice on bleaching oils, stains, water repellents, miltlewscides and finish maintenance.

A companion data sheet, Paint'ing Erterior Reduood, has also been revised and up-dated. Information includes the whys and wherefores of vapor barriers, venting, primers and finish coats.

PLASTE R KRAFT

is selling like HOT PANTS

(one half the cost of 15 lb. asphalt saturated felt)

Posltlons wanted 25l a word, mlnlmum 2:l words (2il words : S5.50). All others 357 a word, min. 20 words (20 words : S7.00). Phone number counts as one word. Boxed ads $1 extra, Fancy headline or borders S2 extra. Box numbered ads add $1.

HEIP WANTED

INDEPENDENT saw liler to file and malntain at our plant re-saws. Knife grindlng experience not necessary but extremely beneflcial. CalI Max Barnette, South Bay Redwood Co., (213) 860-7791 or (?14) 637-5350.

OPPORTUNITY

Excellent opportunity for energetic man experlenced in handling full llne building materials and lumber. Finest Bay Area yard to develop do-It-yourself business. Prefer one wlulng to participate in the actlon. Location in rapidly growlng Bay Area community. No serious local competitlon. Wrlte box 27, c/o T})e Merchant Magazlne.

nETAIL LIT]uBER and bullding supply salesman needed, Great opportunity for right man. Hammond Lumber Co., Bellflower, Calif. (213) TO ?-1701 or (213) sP 3-2458.

YABD SUPERTNTENDENT for a hlgh volume retail lumber yard. Wages commensurate with ability. Call (707) 964-2420 after 6 p.m. Strictly confidential. Ask for Joseph J. Rossi. Or wrlte P. O. Box 587. Ft. Bragg, Calif. 9543?.

WHOIESAIE tUilIBER SECRETARY

Must type 60-80 WPM accurately and 45-60 WPM olf dictaphone. Previous wholesale experlence most helpful. This openlng is for lndividual wantlng to advance into a highly responsible position. Must be neat and accurate. Salary based on capability. Contact in confidence: Dana Deck fnc., Cape St. Mary Rd., T.onez. Wr sh 9826'l

GIassfifffied Adventfisemn@mts

HELP WANTED

SAT.ESMAN: So. Calif. l.c.l. wholesaler. Flr. pine and redwood. Salary, expenses and percentage. Give brief resume. write Box 22, c/o The Merehant Magazine.

SEATTT.F-BASED wholesale lumber co. expanding. Need fully qualified lb.. trader to set up and take charge of rail dept. Must know west coast mills and have following. Salary open. Write box 18, c,/o The Merchant Magazine.

A GOOD PLACE TO WORK. Lumber yard ln Los Angeles will replace retiring yard foreman and top yard salesman (two men). Both are challenging and rewarding positlons. Profit sharlng (there are profits to share). Five day work week. Write box 23, c/o The Merchant Magazine, or call (213) 839-4676 evenings.

AAATERIATS WANTED

REWARD

For information leading to pine stud mills whlch will puU their clears for a premium price, $100 cash money pald upon acceptance first order. Steady so'rrce of 8' clear 2 x 4s needed. Reply to Box 6, The Merchant Ma.gazine.

Attention Pine Dimension Mills

Premlum paid lor your clear, 2 x 4 and 2 x 6 pullouts, Accumulation basls, full truck and traller lots. For company name and address, write box 5, c/o The Merchant Magazine.

Names of advertlsers using a box number eannot be released. Address all repues to box number shown ln ad in care of The Merehsnt llfagazine, 673 So. La,ke Ave.. Pasaalens, Callf. 91101.

Deadliire for copy t$ the 20th. To call in an ad: (213) 792-4098.

TUMBER WANTED

Twisted and weathered Douglas fir.

and wider by random lengths S4S.

and $'ider by random lensths S4S. CalI Hunter Woodworks (2L31 775-2544 & (213) 835-5671.

SERVICES OFFERED

JOIINNY TIIE LIIIIBER LOAD STGN PBINTEB

Speciallzing ln danger flags, side- load slgns, Job cards, etc. John Weiler's Printing, aA42 W. 169th St., Gardena, Callt. 9O247. Phone (213) 676-7522 or 323-7606.

LI]ITBER IIAUITNG

c-Q TRUCKTNG CO., (213) RA 3-655? and RA 3-213a,7125 Telegraph Road, Los Angeles, Caltf. 90022.

BUSINESS OPPORTUNITIES

fOR SALE-Wholesale, retail buildhg material warehouse located in the San Fernando Valley area of Los Angeles. write box 75, c/o The Merchant Magaz|ne.

ORANGE COUNTY RETAIL LIIMBER yard for sale. Owner retiring, 3.8 acres, RR lease. Opportunity for straight retail operation or volume building supply. On busy thoroughfare wlth good frontage. Favorable terms. Sale involves fixed assets, inventory and a profitable, going business. Write Box 72, c/o T}Ie Merchant lMaoA?inF

acres. Commerclal or lndustrial zoned. Air conditioned offices. Storage buildings; SP trackage. Gas tank, repair pit, etc. Call (213) 336-1261.

FAMOWOOD

is the

Att PURP0SE PLASTIC Boat builders, furniture makers, cabinet makers, etc., have found it the one sure answer to correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.

Can be used under

Fiber Glass!

Ready to use right out of the can, Famowood applies like putty-sticks like glue; dries quickly; won't shrink; takes spirit stains, and will not gum up sander. When applied properly, Famowood becomes water weather-proof.

Ayailrtls in 16 matcilng f,ood colori and flrite.

NNtrRGHANT NNAGAZINtr tsUYtrRS2 GUIDtr

TO3 ANGETES

I.UMSER AND IUA{BER PRODUCIS

Al Peirce Compony --.-.....--..--......-..-...(2131 680-0874

Ane.i.qn foresl Prod:., bld. mt. div...(2131 773-9200

Amsiicon Forest Produclr, blds. mtli. div. (Von Nuyrl--......,.-.(213) 786-7056

Americon Iumber Species, Inc...-.-....-(213) 830-2860

Attos Iumber Co. -..........-................,.(213) 627-2325

Eqush Forcrt Produclr Corp.....-...-...-...(2,|3) 330-7451

Boise Coscode, Union [umber Region-.(213) 115-1710

Connor Lumber Solcs .....---.........,-...--..12131 287-1'187

Coc Heqd [umber & Plywood .---.-..----..(21 3] 834-526.|

Cowon Fore3l Indu.tti.r ----.---........--....--(21 3),151-5601

Doolcy & Co. -.--.-....-.-------.....------.,----..(21 3) ED 6-l 261

Eckttrom Pfywood Corp. --..--....-.--..,-1213!. 233-1228

Erslcy & Son, D. C. --...-..........--....----(213) RA 3-1147

Eubonk & Son, [, H. -.-...--..-........-.-.--...(213) 678-3887

Euganq-Williom€ttc Lumber Co. ---------.(213) 678-6563

For Wort Fir 5oler ..-.--.,....--.........-....--.-(21 3) 2,{5-31 3l

Founloin Iumber Co.. Ed.....--....--.----.--(213) lU 3-1381

F.omont Forest Product3 ---.--'--'-.-'..-..---(213) RA 3'96'13

Gollchcr Hordwood Co. ..-.------..-..---,-..(213]- Pl 2-3796

Georgio-Pocific Corp. (lumbcrl -.--...-..(2131 686-0917

G@rsio-Pocific Corp. (Plywod) ..--.---.-(213) 968-5551

Gcorsio-Pocific Corp. -..-..-.....-....-....--.,(213) 686-1580

Haxbcrg lumber Sqles .....--.....---..--------.l2l31 775-6107

Huff Lumber Co. ..--.-.-...-....---....-..-.---.-.(213) SP 3-48,46

Hushes lumbcr Solei Co...(213) 2,15-5553 & 211-5810

Infond [umbcr Co. (71,1) 977-2001 &(711]. 511-1151

lone-Slonlon tunbcr Co. -.-...----...-...-(213) 968.8331

Morquqrt-Wolfe Lunber Co. -,,,.--...-,---.(213) 625-1 191

Mutuof Moulding ond Iunbcr Co. --..--(213] tAl-0877

Ncth [unbcr Sqler, A, W. -.---.-.....-.(213] 872-1280

Oigood, Inc., Robcrt S. ........-.--.--...-.-..-(2.| 3) 382-8278

Pocific Modiron lumbsr Co. (2t31 773-2292 & (2r 3) 86r -670r

Pon Alioti€ Troding Co., l^c. --..------.--.l2l3l 268-2721

Penberthy Iumbsr Co. ....----....--..........(213) tU 3-,t5ll

Philipi lumbsr Sqlcr...---..--....---......-.(805) 495-1083,(2r3) 889-3340

Potlotch Forertr, Inc. ...----...--.....-....-.(213) 628-9102

Rolondo lumbsr Co., Inc. -----.......(213) ZEnith 9-88,13

Roundr Iumber Co. ...--...-.--..-.....-.:..-.--.(2131 686-0917

Rcef lumber 5eryice -..--.......--....-.----.-(2'13'l 232-5221

Simpion Euildins Supply Co. ....-----.----(2.|3) 773-8178

Soulh Boy Rcdwood Co. ----.-.-.....-..----(2131 860-7791

South 8oy Redwood Co. ----....--.-.---(7111 637-5350

Stqhl Iumber Co. --........-.-...---....--..-..(213] AN 3-6844

Slondo.d Stru.turer ....--..---......-----..----12131 728-5780

Sunmit Iumber Co. ....--.-.--......-.--,,,--.---(213] 636.5715 ...............121 3) 24 5 - 57 6',1 ..-......-.,...(2r 3) 83r-071 I

Tocomo [unbcr Solcs, Int. ......--.-.-....(213] MU l-6361

Twin Horbors Iunber Co. ..-.--....---..--.(213) 625-8133

Voncc Iumbcr Co. --.............---..-------.(213] 968-8353

Wendlins-Nolhon Co. .......-..-----.------..(21 3) CU 3-9078

Weycrhoeuser Compony --....-.--...-----.-..(21 3) Rl 8-5,151

Worehousc (Anohcin) ..--.....----..-----..(714) 772-5880

TREATED TUMBER-POI,Es_PI I.I NGS-II ES

Koppcrs Compony ---(213) 830-2860

Trcoted Polc Builders, Inc. ---.------..------l7l11 986.1166

M u.woRK-DOORS-MOU LDl NGS-

BUI I.DI NG MATERIAI.S_PAI NT_HARDWARE_ETC.

Ameri<on Foresl Produclr, TW&J Div...(213) 773-9200

Bcl-Air Door Co. -....-..........-..-.........-..(2131 CU 3-3731

Eellwood Co., The .-.---------.....-.-.(2131 69,(-3601

Eeverf y lrlonufocluring Co. -.----..-..... ----l2l 31 7 55-8561

Cqrycd Doors, In<. --..-..---..-..----......-.-.---(213) 576-2515

Cuitom ltillt, Inc. -.---.---.-.---.....(213) 330-0649

Defr, fnc. ...............(21 31 775-2376

Divsrrilicd Enlerpri.€r .----..--...--...-..-...(2131 112-2833

Johnion Pct-Dor, Inc. .---.--...--..---.----(213) 3/t9-1971

Mufti.Corp -............(213) 877-8030

Poly Derign, Inc. -...-.....-.-.-....-.........-.-..(21 3) 391 -3712

Roin Jcl Corp. ..--....................(2131 819-2251

Venl Vue .....--..-...--{213) 225-2288

SPECIAI. SERVICES

Eorkot r,Afs. Co. ................-.............-.....(2131 875-l 163

Colifornio lumbcr Inrpeclion Seryica(213) NO 5-5,431

Coort Plonins Mill -...-.........-.---.--..--....(2.l3) MA 2-l l8l

Crytlol Lomp Porlr .--......-......--..----.----.--(2.|3) 938-3756

Huntct Woodworkr, InG. ..-...-..-----.-- -.-l2l 31 77 5-2511

NclPok Corp. -...-..(213) lU 3.1056

Roth Young Pcnonncl Saryic. ---.......(213) 386-6102

So-Col Conmcrciol Str€l ..........----------..(213) 685-5170

TUMBER HANDI.ING AND SHIPPING, CARRIERS

C-Q Truckins Co. .-....-......-..---..-..-.-...,--.(213) 723-6557

SOUTHERN CATIFORNIA

NIVERSIDE & ONANGE COUNTIES AREA

Advonced Droindge Syrl.mi, Inc. --.-..(71,1) 627.1115

Americon Decorotive Producls -. ---.-17 | 11 623 -831 7

Americon For6l Producfr, buildins note.iolr div. -.-.-.-...-...-.(213) TR 5-1550

Amgricon Foresl Produ<ts, Buifdins A oieriql! Div., (Cerritor)-.(213l. 773-92OO

Americqn Foresl Produ<ts, Mt. Whitney Div., (Corritos) ....-..-(2131 773-92OO

Ameri<on Forest Producli, Silnorco Int. Div., (Cerritor) ..--....(213) 926-1321

Eellwood Co., Tho ....--.--..--.----..-----..-(7111 633.9211

Fr*mon & Co., Stcphcn G. -.----.-.-..(71,{) OR 3-3500

Gorgio-Pocific Worchoure .------.--.-----(71,1) OV,(-5353

Horbor Iumber (Al Wikon) --..----.-.-.-..17'l1l OV 4.8956

Hobbr Woll Iumbor Co., Inc. --...-.-.....-(714) 511-5197

fnfond Lumber Co. (21,1) 783'0021 & (7111 511-1151

Mopfc Bros., ln<. ..-......,...-..-.-..-.--------.(213'l 691-3771

Mqrquqrt.Wolfo tunbcr Co. ....----.----.--(213) 625-1191

Pomonq Plonins A,till -...--..-...-....-..-. ---.-.(71 11 629-2563

sAN FRANCISCO

SASH-DOORS-Wt NDOWS-MOU t Dt NGS

BUI I.DI NG MAIERIAI.S-PAI NT_HARDWARE-ETC.

Amsricon For6l Producls. building moteriol: div. ..--.-------.-,-1,115) PR 6-,1200

Anericon Iumbcr gpecier, Inc. -.---.-..-(,{15) 692.3330

8el-Air Door Co. .-,-,--.----.-.--..--.,,.-.,..--(,115) 697-1897

Boirc Coscodc, Union lunber Region (,115) 157-3111

Coryed Door., Inc. -----'--..-...-..-.--.------.--(4151 697.1897

Dousfos Fir lunber Co. ---....-....-.-.-.--(,115) DO 2.6027

tooyth Hordwood Co. ------------..-----...--.(415) 282.0151

G.orsio-Pocific Corp, ..-.-.---.-------.----.-..(415) 871-i679

Horbor Lumb.r Co., In<.-..-----.------..-..-.(4151 982-9727

Higsinr [umber Co., J. E. ---.--..--.-....(415] VA 1-8711

Kellshcr Lumbcr Soles ..--....---------.--.---(/tl5) 454.8862

[omon Iumbcr Co. .--.-...-.-----------------(11 5l YU 2-1376

Poromino Iumber Co. .----.-------.--.---.-----(/tl5] 421.5190

Potlotch Forest5. Inc. -.-.--.,-.----.--.----..(.115) 981.5980

Rolondo Iunber Co., Inc. -----.---.---.-....-(,115] 462-0600

Seoente Hordwood lumbqr Co. .-........(415) 821.1200

Sifmor<o Inlcrnolionol (AFPC) ...--...-..(,t,|5) 776-1200

Wendlins Nothon Co, ------------.....------.(,115) SU 1.5363

TREAIED I.UMSER_FOI,ES

Kopperr Co., In<. -.-...-..-..-.-----......-..-.----(415) 692-3330

Wsndlins.Nothon Co. -.--...-.....--..--(,ll5l SU l-5363 sPECrAt SERVTCES

Gilbreoth Chemicol Co. .-..-.--.-.-.-..---.-(415) 863.1131

Redwood Inrpection Scryice ---..-.---------.----...-.EX 2-2880

GREATER BAY AREA

I.UMBER AND I.UMBER PRODUCTS

Anericon For6l Producfs. buildins nol€rioL div. .-......-.......(415) SY 7-2351

Arcotc Redwood Co. (Burlingonc) ----.-(,{15) 3,12-8090

Atkinton-Stuf! Co. .--..-...-....-..---..----..t,l15) 3,t5-1621

gellwood Co., Thc -...--.-....-...-..--.------..-.(4081 356-2600

Bonnington lunbsr Co. .-...--..--..-..(4,|51 Ot 8"2881

Colifornio tumbcr Solcr -..---.---..--...--.,,(415)

.l9t61 821-5127

Swoner Hordwood Co, Sun Lumbcr Co, -........

ERG HAN NNAGAZINtr tsUVtrRS'

ACIFIC NORTHWEST

Eusqne-Williofretlc lumb.r Co. ----.-..(503) 345-01,{l

Fremoni Forert Productr .....--...--.-.--.-..-(503) Dl.3-9267

Georgio-Pocific Corp. ..,-..--.-..-...----.---..(503) 3,15-4356

Inlond Lumbcr Compony-.--...-.--..--.------(5031 312-821,4

Populor Pqncls, Inc. -.---.----..-.----..------.-(503) 685.9626

Twin Horbor Lumbsr Co. -.---...-.-..-.-..(503) 312-6579

WHITE CITY

Aneri€on Forost Producl3, TW&J Div.--(503) 312-5128

Weyerhoeuser Co. --.-.----..--.---..-..------...-(5031 3,12-5531

GRANTS PASS

Twin Hqrbort Sqles Co. -...--....-.-....-.-.--.(5031 179-1656

IAKE OSWEGO

Arthur A. Pozi Co. (503) 636-8133

Potlotch Foresti, Inc. .---.-.......--.........(503) 635-3541

MEDFORD

Founloin Iumber Co., Ed --..--.----.--.--.-.(503) 535-1526

Wendline-Nolhon Co. -..-----..--..--...----.--(503ir 772-7063

PORTTANO

Eoise Csr<qds, Union Iumber Reg.....(503) 221-7250

IACOMA

Georgio-Po<ific Corp.

Woyerhocuser Co....

wlNtocK

Shokcrlown Corp.

BEND

......._......_...........(206) 383-4578 .....(206) 383-336t -...(206) SU 5.350r

OREGON

Srooks-Sconlon .....-(503) EV-2-25t I

COOS BAY

Coe Heqd Lumber & Plywood-.-.........(5031 267-2193

coRvAtus

Con-Fob Equipment Co. ...............--. (5031 752-2955

EUGENE

Af Peirce Compony -....-....--..-.-.-....-..-.-.(503) 342-3663

cotoRADo

COIORADO SPR]NGS

Colorodo Sprinss Supply Co. ..............(303) 632-6691

DENVER

Denver Reserye Supply Co. -.-...-..----..(303) 892-5588

Georgio-Pocific Corp. .-.-----......--.--...---.(303) 623-5t01

Koppers Co., Inc. ..,.-..,-,----........-.-....--.(3031 53,1-6191

Pollotch Forert, Inc. -----..-...--.-....----.(303) 238-i1323

Weyerhocuscr Co. -..........-.......-..--.....-.-(303),{33-8571

RYE Duke City Iumber Co., Inc. .-..-.....-...(303) 189.2109

Dqnt & Ru33ell, In.. .-.-...-------..--..-.-.----(503) CA 6-2311

Ensinar.d Soltwood Producti --------(5031 228-2356

Evons Produ<13 Co. -....-.---.---.----.--.--.....(503) 222-5592

Forest Fib€. P.oducti Co. -..-...--......-..--(503) f l ,l-9158

Georgio-Pocific Corp. .........,,.-----....--....(503) 222.5561

Oregon Pocr'fi< .-.--.(5031 221-1525

Poromino Lumber Co. ..-..-....----.--.---..-.-(503) 223-l3,ll

Potlotch Forc.t3, In<. .-....--..-----.-..-.-..(503) 292-9105

Publishers Popor-Tiner l{irror -------.-.(503) 771 - l I 6l

Twin Horbors [umber Co. -.,---.---..-..-..--{503)

Tumoc

Weyerhoeusor

OBITUARIES

llllHollY llElll0

R. Anthony "Tony" Denio, 48, Reno, Nev., died Sept. 4, in a Reno hospital.

A native of Martinez, Calif., he was from 1948 until his death, in charge of field and mill operations of the Feather River Lumber Co.. more tecently known as the Reno Mill Works.

From 1945-48. he lived in Sacramento where he was co-owner in a lumber and trucking company known as the Denio Brothers. He also operated the Denio Brothers Trucking Co. in Reno,

He was a member of the Reno Masonic Lodge No. 13, Scottish Rite Bodies in Ely, Kerak Temple of the Shrine, in Reno, was a member of the Royal Order of the Jesters and the Navy League in Reno.

Surviving are his widow, June; a daughter. Gail Patterson; a son, Richard; brothers, James and Louis; and 3 grandchildren,

HARRY J. I(EIIIIEDY

Harry J. Kennedy, formerly in the

shipping departrnent of Consolidated Lumber Co., died August 28 of a heart attack. He was 73.

With Consolidated fcr 37 years in theit. various locations, he was em-

ployed until they wer"e closed by E, K, Wood.

Mr. Kennedy is survived by his widorv, Florence; brother, Fred; sisler, Mrs. Margaret McDonald and son, Kenneth A. Kennedy.

Custom Milling Facilities: We like them BIG!

Statement of ownershin. manaEement and circulation (Act of August 12' 1970: Sectiorr ress. Tiile lg, Ilnited States Code). l. Title of Publication' \l'cstern Lumber & iiuildine Iilaterials Merchant; 2. Date of filing' Sept. 28' l97l:3. Frequenct of issJe, monthl-r';4. Location of knorvn otiice of-publication. 573 So. Lake Ave., Pasadena, Calif.9ll0l; 5. l4cation ot the headouirters or general busitrss offices 6f the publishers, 573 So. Lake Ave.' Pild;;". ialif.- 91r01 : 6. Nrmes and addresses of iublisher, editor and manasins editor: A. D. Bell, Jr', publisher,573 So. Lake Ave., Pasadena, C"iii.^ d?roi. -n"t:id Cutl.i.' ."ditb., srl gi. Lake Ave., Pcsadena, Calif. 9ll0l. 7. Owner. (If ownrd by e corporation, its ttame.and.address must be statcd arrd also iminediatelv tliereundir the ttames arrd addresses of stockhotd"i" owline or holdine i percent or more of total amount of stck. If not orvrred bv a ibrnoration.-the-names and addresses of the individual owners must be-eiverr. lf o*tr"d bv a partnershirt or other unincorporated firm, its ,,am" r,,f, address. as $ell as'that of-each irrdividual must be given). Crliforrrir Lumber' Merchant. Inc., 573 So. Lakc Ave., Pasadena, Calif. 9ll0l. Names. A. D. )lell. l;.. 573 So. Lake Ave., Pasadena, Calif. 91101; Name. David Cutler. 573 So. trke Ave.. Pasadena, Calif.9ll0l. 8. Known borrdhblders, mortgagees, and other security holdere owning or holding.l per-, cent or mor( of total amount of bonds, mortgages or other securrtr(s (rt there are none so state). none. 9. For optional completion bv publishers mailine at the resular rates (Section 132.121, Po$al Service Manual) 39 [I.S.C: 1626 provides in rrertinent part: "No perpn who would have been errtitled to miil matter under former srction 4J59 of rhis title shall mail such matter at the rates provided under this subsection unless he file annuallv u'ith the Pctal Sirvice a uritten request for permission to mail matter at such rates." In accordance with the provisions of this statute' I herebv request permission to mail thc publicatidn named in item 1 at the reducid mstaee'.ates Dresentlv authorized bv 39 U.S.C. 3626. (Signature of edimr) David Cutlei. l0. Not applicable. ll. Extent and naturr ol circulation. A, Total number opies- printed (net press run), averag: no. copies each issue during preceding l2 months, -5'000; actual numbrr ot iobies of sirrsle issue puf,liihed neii€st to filing date, 5'00q. B. Paid circutit'iori, t. Siles throulh- dealers and carriers,- street. vendors and -csunter ""i".-'non.. 2, Mail -subscriptions, averaqe no. copies each issue during priciding t2 months, 3,950; actual number-of copie-s 6f single issue published irearest iir filing date,4,000. C. Taal paid circulation, average-no. coPies each issue during preceding l2 months, 3,950; ac{ual number of coPi€s ot single issue publish;d neariit to filing {ate,4,000. D' Free distribution,by mail, carrier or other mrans, l. Sampl-c'. compllme-ntary, ano otner lr€e coDres: averase no, copres each issue-duilng preceding l2 months, 850; aciual rrumbei of copies-of sinqle issue published nearest to filing date, 800. 2- Cooies distributrd-to news asents. but not sold. nolte. E, Total distributim (sum;f C and D) average no.-coDies each issue during preceding 12 months, 4-t00: actual nurirber oicooies bf sinqle issw published nearest to filing dite. '*.800. F. ffice use, 'leftove r. urraccounte?, spoiled after printing' av€raqe no. cooies each issue duriug preceding t2 months,200; actual numbii of ooiis of sinsle issue publislied nearist to filing date' 200. G. Total (sum of E & F-should equa-l net press ruD shown in A), average no. cooies each issue durine precedins l2 months,5,000; actual number of io'nier of sinsle issue pribtiined nei'rest to filing dite, 5,000. I certify that thi statements made bv me above are correct and complete. (signature of editor) David Cutler. '

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