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A MILLION BOARD FEET OF HARDWOOD AND SOFTWOOD LUMBER IN INVENTORY, A MILLION AND A HALF LINEAL FEET OF HARDWOOD AND SOFTWOOD STOCK MOLDINGS IN IN. VENTORY, THE ABILITY TO MANU. FACTURE HARD AND SOFTWOOD

Oldie But A C'oodie

t'Hearts 'N Flowers,t' a look in covered plywood paneling, comes from Hearin Inc.

A series of patterns are printed onto the paneling with thermal fused vinyl (TFV).

The panels come in 4'x8' sheets available in 4mm, 3116" and r/+" thiekness.

\MRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Instont Chonge

A feature offered on Spartan "switch-mate" bathroom cabinets is

MOLDINGS, BUILT-IN & SURFACE MOUNTED IRONING BOARDS, DO. MESTIC AND EXPORT BOXES AND OTHER QUALITY MILLWORK PRODUCTS, BACKED BY OVER 35 YEARS OF EXPERIENCE.

octotEt, lgtl

changing from the usual rectangular door td an oval.

The line of doors includes four oval t1ryes in addition to recta,ngles. The changeover is instant and simple due to the universal hinges.

All doors are made of hardwood and similar quality matcrial. Magnetic catch and stainless strike latch are sta,ndard.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

For Cosuol Users

Beaird-Poulan has introduced its Poulan XXV saw, designed for the casual and farm user at a do-ityourselfer price.

Structural parts are made of magnesium, no plastic parts. The chrome plated cylinder is matched with an aluminum piston and cast iron rings.

WBITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Free Reader Service

For further informotion on oll New Products ond New Literoture. wrile The Merchont Mogozine, 573 So. Lqke Ave., Posodeno, Colif. 9l l0l. Pleose men. lion issue dqte ond poge number so we con process your request fosfer!

Locked Ln

A series of interior locksets has been introduced by Acme General Corp.

WRITE: The Merchant Magazine, 673 So. Lake, Pasadena, Ca.91101.

Wolnut Flooring

Walnut plank flooring available in prefinished forrn is being introduced by Wood-Mosaic Corp. and is one of three new types made by the company.

The three plank hardwood floorings are tempo walnut, autumn oak (in two grades) and natural oalc A fourth, previously called character marked colonial plank, now is named patina oak plank.

IVRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Agoinst the Woll

An improved gypsum wallboard desigaed for soffit applicati,ons is available from The Celotex Corp.

Lcwer in cost, the board was developed by Jim Walter R.esearch Corp.

Complete with 14" bar and chain and weighing less than 10 lbs., it retails for $129.95.

Three styles-perspective, diopter and iris-are offered in two-tone combinations and solid colors, They are available in passage and privacy (bathroom) sets, along with matching dummy knobs.

It has improved paper facer sheets and a fungus resistant rypsum core formulation. Boards are 4 by 8' x Yz" thick.

TilRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca. 91101.

Hardwood Paneting

(Continued, lrom Page 10 )

Thinner paneling may be used satis' factorily over sound existing walls {or economy installation. If a customer requires reduction in sound transmission between rooms, L/z' gypsum wallboard or sound deadening board can be used under /4" paneling. . . . Sell paneling accessories as necessitiesnot as options. The profits gained from the sales of paneling accessoriesmouldings, adhesives. colored nails. etc.maY equal the profit dollars derived from the basic paneling sale. Impress upon your salesmen the importance of including these items plus necessity of suggesting "do-it-yourself" toolscolored putty sticks, hammer, saw, chalk line, miter box and level. . . New paneling obsoletes old floors, doors, windows and ceilings. After paneling sale has been completed, it is the opportune time to suggest new floor covering, modern ceiling, flush doors and hardware, plus new combination windows and screens. Remember. in room additions. thermal insulation is also required in outside walls and ceilings for efficient operation o{ heating and air conditioning.

(7) Here are some "Do's and Don'ts" in selling prefinished hardwood paneling.

Don't sell factory seconds unless you specialize in promoting re' ject merchandise; otherwise, this practice may undermine your profit margins on first quality paneling.

. Do have t'close out" sales on discontinued first panels providing your stock is adequate to justify this ofiering. Unadvertised store specials represent the best method for selling odd lots. let your customers sort through your stock of panels to find most desirable color and pattern. The remaining panels will be less saleable and may have to be discounted.

. Don't sell 4xI0' hardwood paneling if it's possible to switch customer to 4x8', High ceilings may be pieced using a prefinished divider moulding. Preferably, convince your customer to lower ceiling to eight foot height. This will save your customer the price premium normally charged for l0' lengths with savings applied against cost of modern suspended ceiling.

. Do sell natural veneer hardwood paneling to match cabinet hardwoods in kitchens and family rooms.

. . Do protect hardwood paneling in handling and shipping to minimize damage complaints. Hardwood paneling should be treated with the same care as fine hardwood furniture.

(Continued, on next page) designed spccif,colly for the rctqil lumber & building moteriols deoler. Wrile or phone for our frcc cotolog todoy.

(Continu.ed, lrcm Page 43)

Do price all hardwood panels by the sheet for ready cost comparison by your customers and to assist "step up" selling by your salesmen.

. Don't display hardwood paneling samples that are not representative of color, graining, and character marks.

. Do attach matching mouldings to all prefinished hardwood paneling displays to insure customer exposure with resultant sales,

. Don't understock items in hardwood plywood inventory insufficient to service minimum 30 days sales volume expectancy. It's better to climinate stocking of slow moving items than to carry small stock; pick up these items as required from local wholesaler. Provide for additional inventories during height of spring and fall remodeling seasons and prior to special sales.

New Officers for Club 3l

Jean Hartsock has been elected new president of the San Joaquin Hoo- f)irectors are Hugo Rath, l)ick Holt, Bob Reid, Don Johnson and Craig Gaffney. Vicegerent snark is Ham Knott. n nacre con(entration yard planing mill & resawing facilities million feet in inventory to serve you better

Hoo CIub in Fresno. Calif. ()ther officers are George Haire, northern vp.; Al Smith, southern vp.; Bud Barhr, secretary; Wally Kennedy, sgt.-at. arrls.

Winners of the Chester G. Harshner, Jr., scholarships, all daughters of valley lumbennen, are Donna and Sharon Hendrickson, Pat Gaffney and Lynn Mears.

Production & home ofice:

Fred Holmes o Carl Force o Jim Buckner o Gary 0hleyer P. O. Box 665, Ft, Bragg, Calif, 95437 Phone (707) 96+4058

Bay Area

Ed Thompson (Volleiol Phone VOn 6424159

Pets get the swing of it in as little as five minutes. Save their masters a lot of trips to the door. No more barking, mewing and scratching at the door. n Swinging parts of the Pet-Dor are flexible rubber for pet safety. Permanent magnets keep them shut when not in use. No drafts or dust. Frame is sturdy, anodized aluminum. A locking panel is provided for security. The Pet-Dor can be installed in door panels or walls. Two sizes accommodate those small cats or even German Shepherds. n For pet owners who want quality, and dealers who want prcifitable sales, the Johnson Pet-Dor really swings. f, For brochure and price schedule, write to Johnson Pet-Dor lnc., P.0. Box 643, Northridge, California 91324 Dept. lvM

JlIHNS||N PEI-Dl|R

Bruce Prefinished Lominoted Block Flooring Horlis BondWood Porquet ond RiBoc Plonk Flooring