No, not literally. Actually we have the digging done for you. Our sites are fully developed, with streets, tracks, utilities, sewers. And in choice, close-in acreage in completely planned ahead industrial centers, with space to expand for future needs.
We can also supply authoritative information on local taxes, zoning, laborsupply, employee housing, community incentives and area advantages.
Confidentially, for information on sale or lease properties, including our Carson-Dominguez lndustrial Center and City of Industry, contact:
T. E. Hammill Director- Land & Industrial Development 5480Ferguson Drive, Los
Calif. 90022 (213) 722-1200
Angeles,PALCO redwood plywood is the best plywood value on the market today because it has the quality, appearance and economy which are so important when it comes to selling. Because it
offers the prestige appearance of redwood that makes buildings easier to sell, space faster to rent. You'll see it lN and ON all types of construction: apartment buildings, office buildings, motels, recreation centers, pre-engineered buildings, homes, restaurants, stores, schools.There are good reasons:
Beautiful natural russet color and interesting grain patterns. Faces that are clear-free of knots and conspicuous patches.
Handsomely saw-textured, not just roughed up. Factory-applied water-repellent treatment. An ability to hold any type of finish longer, and with minimum maintenance. Can be used as combination siding-sheathing.
PALCO Saw-Textured Redwood Plywood is available plain orwith grooved faces in the following patterns: Tex-
ture 1:11, with grooves spaced 4", 8" or 4" and12" o.c.; and Inverted Batten with 11/2" wide grooves 12" o.c. The zfa" or s/s" x 4' x B',9' and 10' sheets are fast, easy, economical to install.
Best of all, there is an established consumer demand for PALCO Redwood Plywood, the prestige plywood.
Send for color brochure that gives complete product specifications, dpplication instructions, and detailed finishing recommendations.
Standard Sizes and Patterns
Lengths: 8' , 9' , 10' in all items.
Thickness Width Face Pattern Edge Pattern
3/e" s/s "
s/a"
5/a"
s/s"
5/s"
48" 48" 483/s" 483/e" 483/a" 483/s"
Plain Plain lnverted Batten
T1-11 : 4" o.c.
f1-11 : B" o.c. T-1 -1-1 : 4" &12" o.c,
Square
Square Shiplap Shiplap Shiplap Shiplap
GRADES: Clear All Heart Saw-Textured is our most popular grade. Face veneers are clear all heart redwood-free of knots, knot holes and conspicuous patches.
Select Saw-Textured grade combines the beauty of redwood with the economy of face veneers that include sapwood and filled knot holes.
Companion Redwood Product:
PALCO
REDWOOD LUMBER
REVERSI B LES
Write us for information on lumber, siding and paneling. Ask for f ree brochure, "Palco Saw-Textured Redwood."
Many hundreds of thousands of homes across the country. in all kinds of weather and temperature extremes owe their good looks and complete protection to exterior hardboard sidings by Masonite Corporation.
Builders prefer Masonite X-90 sidings because call backs are so rare. Custotnet Safr:sfacfron is built in at the factory. Only those woods that possess outstanding natural resistance to weather are used in the manufacture of Masonite X-90 exterior products.
There are Masonite e:<teriors for all building motifs, and to satisfy all tastes.. smooth or textured surfaces; lap or panel and batten styles; vertical and horizontal treatments; primed, pre-stained or completely pre-finished in a variety of attractive colors.
With this kind of home builder appeal and home
buyer satisfaction built-in, Masonite siding products are truly designed for dealer profit and repeat sales. No hardboard manufacturer invests as much to support dealers than does Masonite Corporation. You can sell with confidence because our products are backed by the most dependable name in the business. Drop us a line, Masonite Corporation, Box 777, Chicago, Ill. 60606, Dept. W-5
We'll be pleased to fill you in on all of our products, including Royalcote paneling and specialty products and accessories.
lomrrly CAIIFORNIA tUMBEn MERCHANT ' Accurct. onolfsb otrd loduol ncws siacc 1922
MAY, 1970 votuME 48, tl0. ll
gnllilmmflnttflttnmnlmmmm MAJ0R NEWS and FEATURES ilrillltullllulultult$tflrtthurum
SOLID SALES FOUNDATION GIVES MERCHANDISING PLUS
GET A HOME IMPROVEMENT PROGRAM ROLLING IN YOUR TOWN
PRAGMATIC APPROACH TO SALES AIDS NETS BUSINESS
DECKING SAMPLES HELP PUT PRODUCT OVER TO CUSTOMERS
TV FILM BANK BOOSTS EMPLOYEE TRAINING TECHNIQUES
N-AWLA CHIEF TELLS INTRA-INDUSTRY RELATIONS STORY
HUNT ELECTED NEW PRESIDENT OF GEORGIA-PACIFIC CORP.
WESTERN "HOT SPOTS'' LESS AFFECTED BY BUILDING SLUMP
ARMSTRONG CORK PUTS DOWN TV AS ADVERTISING MEDIUM
NATIONAL GROUP TRIES TO BEAT TIGHT MONEY PROBLEM
LMA HIRES RETIRED ARMY OFFICER AS NEW I]XEC. V. P.
QUALITY PROGRAM FROM AMER. WOOD CO'UNCIL
BEL-AIR
Assoolato Erlitor anil
Advortisinc Productlon
Riahard Heckman
NOBTHERN CAI,IF{)RNIA & PACIT'IC NOBTI{WDST
Cal Wood, advertising and news, 5 Genoa Place, San Francisco, Calif. 94133. Phone (415) 391-0913. San tr'ranclsco Billlng Offlce' 2O3O Unlon St., San Franclsco, Calif. 94123, Phone (415) 3t16-6006.
SOUTIIEBN CALIFOBNIA
Toal Tlss. advertisins and news, 5?3 So. Lake Ave., Pasadena, Call- fornla 91101, Phone (213) 792-3823 or (213) 792-4oga.
NDW YOBX' Bllllncalee & tr'lcke, Inc., 137 East 36th St., New York, N.Y., 10016.
MID}IIEST Blch&rd Heckler, advertlslng and news, P.O, Box B, xenia, Ohlo 45385. Phone (513) 372-6471.
WESTERN LUMBER & BUILDING
MATERIALS MERCHANT is pub- llshed monthly at 578 So. Lake ,Av€., Pssedeno, Collf. 9L101, Phono (213) 792-3623 or (213) ?02-4098 by California Lumber Merchant, Inc. Please address all corresDondence to Editorial Offtces. Sebondclass postage rates paid at Pasadena, Calif., and addltlonal offlces. Advertising rates upon request.
Change of Ad.lross-S€nd subscrip- tion orders and address chances to Clrculatlon Department, We;stern Lumber & Buildlng Materlals Mer- chant, 573 So. Lake Ave.,, Pasadena. Callf. 9U01. Include address label lrom recent issue lf posslble, plus new address and zip code. Subscrlotlon R&teE-U.S,, Canaala, Mexlco-and Latln Ameiica: $4one year; $?-two years; $9-three years, Overseas: $5 - one year; lF8two years. Slngle copies 50d. Back copies 75r when avallable.
The Merchant Mogazlne serves the members of the: Arizona Retall Lumber & Bullders Supply Asso- clation, Phoenix; Lumber Mer- chants Association of Northern California, Los Altos; Montana Buildins Materials Dealers Association.-Helena: Mountain States Lumbel Dealers Associetion. Salt Lake City and Denver; Lumber Association of Southern Califor- nia, Los Angeles; Western Build- ing Material Associatlon, Seattle.
THE iIERCHAIII
iE an ind,epend,ent rn&gazi,na publ:ished monthlg f or those members of the lumber anil bui,Iding materials industries who need and usant fa,ctual, accurate news and, an obiectine analgsis of eaents and prod.ucts of concertt to them ,in business.
We both know warm, inviting appearances are essential to 4'x 8' paneling sales. That's why we've gone all out with Am-Ply. With fine handcrafted veneers for our premium President series. And striking color-tone prints for our Mission and Castilian series.
In addition to beaury, we know a profit-minded dealer, like yourself, also needs fasr service, responsible pricing, in-depth inventories and nearby distribution cenrers. That's really what Am-Ply is all about. Why we'd like to talk to you. Show you samples, price lists and handsome new promotion aids to help you boosr sales. Write us now at P.O. Box 3498, San Francisco 941lg or phone (4t5) 776-4200.
more than another pretty face has just arrived I on the scene!
TgfITH all the current excitement involving W ecology and the environment in which we all live, or try io, it is good to see an organization of Iumber and building materials dealers who are taking the nation's current interest in the issue and are turning it to their own advantage.
The Western Building Material Association at their Seattle convention unveiled the slogan ooEn' vironment Begins at Home." Wisely, they have decided to utilize it over the next three years, not just for one year. We think it is neatly designed to tie in their member's business into the hottest cur' rent topic in t}le nation.
The recent ecology marches, Earth Day celebrations and the politician's verbiage on the general subject insures a continuingly closer look at how and in what we live. It's what t]le late President John F. Kennedy used to call the quality of life.
The issue cannot help but have beneficial fallout for the alert lumber and building materials dealer. As interest and money and time are concentrated on solving the problems of polluted air and water, the general cleaning up of our environment, our cities, schools and homes, will follow as a natural by-product of the major pollution clean-ups. The process is already in motion. We think it cannot help but grow.
There seems to be a long-term historical tide of opinion that thinks all men should enjoy their world more fully than they have in the past. Their
thinking has undoubtedly been gaining either rncreased credence, or is it just publicity, the last few years. Whichever it is doesn't concern us here' Whai is immediate to our concern is the fact that people are more interested in home improvement now, than at any recent time.
We are seeing a phenomenon where fixing up and improving the home is changing from some' thing that was a kind oI nagging duty to many, to something that is now a desirable, sought after goal. In a time when the lumber and building ma' ierials dealer had many times lost consumer dol' lars to travel, new cars and boats, a shift to empha' size the quality of the home may signal a major shi{t in the spending, of the consumer's disposable income. If this is so, it means a major marketing opportunity for the alert retailer.
This being National Home Improvement Month, we hope first steps can be made to strongly tie in the lumber and building materials dealer with the still growing enthusiasm for repairing our dis' heveled environment.
We hope that anyone with plans in this direc' tion takes steps to act soon, If the present interest in the entire environment question is like so many national enthusiasms, its major thrust will sharply drop off in terms of the quantity of attention given it by the general public. This being so, the wise merchant will act swiftly so that his efforts can get the longest ride on the current wave of interest and publicity.
Kimberly-Clark customers get top dollar for K-C lumber because it's straight faced... (hardly a chuckle in a carload) and more often than not, exceeds grade standards. Kimberly-Clark learned many yearsago that satisf ied customers are the most important asset a company can have, and the best way to keep a customer satisfied is to supply him with products of highest quality at competitive prices. Then, mix with fast service, easy-to-handle packaging, and genuine interest in his problems. At Kimberly-Clark every shop employee has been trained to work at quality control. lt's the best way to protect that precious asset. a satisfied customer. lf keeping our lumber straight faced keeps you laughing all the way to the bank, that's the way our 750 inspectors will keep it.
When you buy lumber that chuckles, the laugh's on you.
tTtu Atr-scrENCE of merchandising" bt" I ing even more imperfect than those that practice it, is subject to shifts, fads. changes and occasional bursts of nonsense. Despite all the vagaries, there seent to be certain merchandising rules that only gain stature with the passage of time.
Fourteen years ago, The Xlerchant Mag' azine headlined its story on Carter Mill & Lumber Co., "Customer Service is Carter's Number One Product." A recent talk with Morris B. "Nick" Carter, president and general manager of the yard, con' firmed that he sees no reason to change a good thing.
Making every employee a salesman is another vintage rule of good merchandising that is very much in evidence around the yard. A recent visitor to the yard was politely asked by four different stafiers if there was something they could help hinr with; all within ten minutes of his arrival.
"It is necessary," Carter says, "to have people working for you that are interested in your business, We also have a profitsharing plan for our kev employces."
Recause of location, their marketing sit' uation is an unusual one and thel' have wisely been flexible enough to not oniv cope with it, but to profit from it.
Near the corner of Crenshaw and Flor'cnct: ]llvds. in Los Angeles. the yard has laced a changing -.ituation as the neigh' borhood evolved from a middle class whitc neighborlrood to on(' 75%-80% \eglo'
"No problems," obst'rvt's owttt'r Cartt'r, "we havc got;.('n to know each othcr, and w(' are vt'ry compatible."
Repeat business strong, good word of mouth advertising for customer - service oriented yard change of ethnic balance in area proves no problem...classic sales and merchandising methods continue to prove their worth.
CTUSIERS of signs tell and re{ell yard's story to passing motorists on fast moving boulevard. John Johns,on, asst. mgr., (left) writes order as customer explains what he wants. Chalk boards {lower left) give daily, weekly specials. Yard has big sales 3-4 tlmes per year. Garden steps, edging, bricks (lower right) are only heavy materials still inventoried.
Two Negroes work as retail -.alesmen. lllonzia "I)ick" Richard has worked {or them {or five years. Jesse Ash has worked Saturdays for the Past two yt'ars. He is
rcgularly employed at the L.nited States Federal Reserve Bank.
The trend has been to cash ltuyers, though still with considerabltr use of Bank' americard and Mastercharge. The average
salcs for all purchases is about $10. Cash sales have increased every ycar. Contrary to stereotypes, Carter finds his retail/homeowner customers are interested in fixing up their homes. The usual pattern is s(:t with a snrall cash purchase. followed by r(.turn trips as projects t'nlarge in scope. Customer satisfaction is hest demonstrated lr) the number of return custorners and the ertensive worrlof-nrouth advt'rtising the yard has earnt'd.
As the ncighborhood i-s an old cstablishcd ont', with lots of apartments. r('modeling arrd fisup art'tire big itenrs. though patio-s. fences and the like are still ('ommon sales items.
The business rnix of the yard is i>O/o remodeling contractors, 30lo homeowner and 2A/o industrial. Remodelers account for only 20%-25% o{ the profit, however. The markup on retail items is 50o/c-609t. The mix has been stable the last five years.
The operation grosses from $600,000 to $700,000 per year, is open six days a wcek, 8 a.m.-5 p.m., and has lI-12 enrployees. The mill part of the business was dropped some years ago when they {ouncl thcy could buy millwork more cheapll, than they could make it. Accounting is not broken down into lunrbt'r and non-lumber. items. Spot checking is done to eliminatt' slow-moving items.
Thel- shy away f rom ailempting anr' pre-{ab work for builders because of the co-qt of the union labor involved. They do sell complete framing packages for remodeling customers.
Losers among the retail sales items thcy" have tried include power tools and heavy building materials. They stock small plumbing items only as the full line pr.oved a cumbt'rsome and low profit group for them.
In addition to tht' invaluable word-ofmouth adveriising their eficctive salesmanship has produced for them, about 1.5/a of gross sales goes {or Yellow Pages advertising, small ads in tht: local news-
They have high praise for Georgia-Pacific and the help G-P givcs in selling pancling. The Flecto flooring line has also produced good results and is prominentll displal ed in thc yard's well-plarrnei inside showroom. The vard shed is used to stock and display lumber, ceiling and other'large items.
"\ick" Carter went to l-os Aneeles in 19,r0 planning Io rctire. 'l'oda1. two der-. adcs latcr, retilement is still postponed. He bt'gan in the busint'ss in l92l with tltc ( Conti.nued on Pas,e 30 )
f\ITIES throughout the U. S. are observv irg this month as Home Improvement Montl. The observance is a national effort by the Home Improvement Time Advisory Committee, made up of trade associations and suppliers of products and materials used in remodeling. Highlighting the observance will be a new "Headquarters City" program sparked by leading associations and manufacturers in the cities in which they are headquartered.
Purpose of Home Improvement Time is to lead the nation to improve its homes and communities through coordination of activities by the public, local governments, lumber and building materials dealers, the press, local and national supplierg remodelers, builders and lenders.
Tlr" 616 billion remodeling industry is expcc-ed to benefit through expanded markets and greater community and public awareness of the benefits of improved homes.
Seattle, Wash. with the formation of the Western Washington Home Improvement Coordinating Committee, made up of local businessmen, and sponsored by Simpson Timber Co., was the first headquarters city to get underway.
Douglas Loth, of Simpson Timber, is serving as area coordinator for Seattle, Tacoma and Portland as well as chairman of the Seattle-Tacoma activity. The Seattle Master Builders Assn. is among the groups participating.
Among the Headquarters City Programs announched in the West in addition to Seattle, are those at Denver, Colo,, sponsored by the Association of Remodeling Contractors; and San Diego, Calif., sponsored by San Diego Chapter, National Home Improvement Council.
How to set up a Headquarter City program so you can profit from home improvement business 12 months a year. Seattle, Denver and San Diego are western cities with plans already in motion.
Under the program, a typical looal Headquarters City steering committee would consist of: the regional building material dealers association executive officers and building material dealers; local builder association executive officers and builders" officials of utilities, banks, savings and loan associations, H.LT. sponsoring manufacturers, officials of local remodeling contractor associations and remodeling contractors, members of allied building products associations and local government representatives.
Any organization may initiate formation of a local Headquarters City committee. To assist in organizing such an activity, Gerald P. Mullins of Formica Corp. Cincinnati, national Headquarters City chairmano has prepared a comprehensive manual that de-
scribes the activity step-by-step. The manual contains suggested invitation letters to specific groups as well as publicity and advertising plans.
"The materials are availableo" Mullins said. 'obut thev must be obtained and activated locally.' Local leadership and communications are available in many cities through the associations and manufacturers supporting the Home Improvement Time Program. The objective is to make the Home Improvement Month promotion operative and effective at the local level by placing management and coordination of the promotion in the hands of participating manufacturers and associations supporting the program."
"Through them the cities in which they are headquartered can be assured of a successful Home Improvement Month promotion. Why should these participating manufacturers and associations assume the burden of local leadership? Simply because they are best qualified to do so, and for these reasons:
( I ) Each association and manufacturer in his headquarter city has available or is stafied with professional advertising, public relations and promotion personnel.
(2) Local coordination by professional communications personnel will assure maximum exposure in local media-both paid and unpaid. The local impact achieved in a number of cities will result in increased business for everyone.
you can reduce your risk of heart attack by following these simple rules:
Eat foods low in saturated fat and cholesterol
Stop smoking cigarettes
. Reduce if overweight
Exercise regularly, moderately
Control high blood pressure
See your doctor regularly
Help expand the life-saving programs of your Heart Association
Gl\'E...
so more will live
It's easy to get into the same old rut of using one or two types of hardwoods for every purpose. Yet, there are hundreds of species that provide a more unique effect, available in better grades and priced below dwindling domestic stocks. This new lumber guide shows over 75 species from Japan, Africa, Thailand, India, South America and other important lumber centers of the world. lt also illustrates the unmatched facilities and experience of Penberthy in receiving, grading, drying, and milling these species for quick delivery any place in the nation. Call or write for your free copy today!
flnn manager of a fast-growing building
r products supply store believes an effective manufacturer marketing program is almost foolproof insurance to increase store sales, but unfortunately too many such programs lack the necessary oostuf' to intrigue customers into increased purchases,
Roger Lane, youthful manager of the San Diego branch of l2-store Sunset Builders Supply, made the statement just after turning over a large share of the store's remodeled display area to merchandising aids for Weslock Company's 1970 marketing program for its complete line of interior and exterior residential doorlocks.
"If it will help us sell, we want it," Lane said of such sales projects. "If it wonot, we don't.
"It's our job to try to forecast beforehand what the results will be."
So {ar Lane has done pretty well at his forecasting, for annual gross sales of the outlet have increased approximately 25 percent since he became manager in April of 1969.
And they figure to continue to rise, for a facelift has just been completed on the 3,000-sq. ft. display area that should encourage customers to buy more. Included in the remodeling was the addition of electrical and plumbing supplies to the existline of doors, milled lumber products and builders hardware.
A further st€p toward increased sales is about to be taken with a major expansion of the l0,000-sq. ft. building including
the newly modernized display
Both Lane and Sunset Builders Supply appear well on the onward-and-upward road. The chain is part of Sunset Industries, Inc., which started as a single hardware store in Los Angeles in I9I7, went public in 1961 and since then has grown to include 12 retail stores in soutlern California and Arizonao and subsidiaries that produce aluminum doors and windows, wood doors, steel doors, trusses, shower and bathtub enclosures and lighting fix.
tures. In addition, the company boasts a profitable mail order business covering tle 1I western states plus Alaska and Hawaii and {eaturing a 2l6-page catalogue with 300,000 circulation.
This retailer knows it is "beauty is as beauty does" when it comes to all merchandising goodies manufacturers so eagerly push forward. Results are vital in his expansion plans.
The combined corporation added up to $14.5 million 1969 sales, a 49 percent increase over 1968 sales of $9.7 million despite a severe drop in the price of lumber and plywood. Although a substantial part of the increase was due to two acquisitions, double-aggressive merchandising played an important role as in past years.
As for Lane, he went to work part-time in tfre store's warehouse in 1962 while attending San Diego State College. After graduating, he became purchasing agent for the San Diego outlet for two years, was transferred to the Santa Ana branch as assistant manager and became manager in 1966. He was transferred back to San Diego last year as store manager.
Since then the outlet has had a steady in. crease in sales through the aforementioned aggressive marketing programs and eyeappealing display areas plus high ratings by the store's salesmen for courtesy and in-depth knowledge of the outlet's 2,000plus products and how they work.
Knowing the ins and outs of every item is achieved by regular product knowl. edge meetings at which supplier represen. tative talk to the store staff alout the sup. plier's products, including manufacturing, selling, servicing and other points that help a siilesman do his iob.
For example, \illeslock Company's field sales representative, Phil Scott, not only provides information to the store staff on Weslock products, but he also talks informally with Lane and the salesmen to (Continunil on Page 41)
ST0RE MAI|AGER Roger Lane stays in close touch with customers when not busy with administrative duties. Here he takes entry doorlock from shelf display to show Raquel R. Stonehouse. W0Rl(lllG at counter with catalog and demo kit is asst. mgr. Donald J. Hauck kighO who shows pages of products included in Sunset Builders Supply catalog.,rrf it will l*lp us rcll we wdnt it, if it ,rrylr't, ,rls dw/r'r))
Redwood
KD finish, sidings, patterns and dimension. Green redwood, studs and posts, boards and dimension, uppers and lowers.
Other Western Species
Fir, larch, Ponderosa pine, ldaho white pine, Engelmann spruce, hemlock, white fir, inland red cedar, inland white fir. Green Douglas fir and hemlock studs, rail and cargo. Green Douglas fir, dimension and boards, Kiln dried Douglas fir, uppers. Sugar pine.
All are available by truck, rail, and cargo shipment.
And G-P deliversl
Call the numbers below for almost any kind of lumber from company-owned mills, including :
LOS ANGELES - 213/6e6_0917 or 968_5b51.
sAN FRANCTSCO _ 415/871 _9678
HUI{DRIDS of backYards in almost any dealer's trade territory can be transformed as this one was by adding a wood deck and some einy-care borda plantings. Deck is much coolef in summer than was old slab it now covers. Doug fir 2x4s on edge give strong lines, good shadow patterns. A dealer sold all the materials.
rFO STEP UP sales of materials for r decks, why not build one yourself, and let your customers see what a deck is likehow it looks, how it's built, and how it feels.
The idea's the same as fixing up a full' scale kitchen corner. A real deck also can be a strong sales aid. One can be built on the parking lot, where it's sure to attract attention.
Nothing rinkydink will do, however. The deck must be large enough for actual use, handsome enough to make the sale.
A 16-foot-square built in B-foot-square modules would be ideal. It's also a good idea to expose the framing of one of the modules, so that construction can be easily studied.
One plan calls for Douglas {ir 2x4 strinsers and deck boards. But 2x6s can be usedJor the stringers. Deck boards can be laid flat, or on edge to produce the slimlined look of fine flooring.
Be sure to space deck boards no more than one-fourth inch apart. One-eighth inch spacing is better.
Don't paint the deck. In a real garden, fir or cedar deck boards should be allowed to weather naturally, with a clear water repellent applied to help hasten the process. You, of course, won't have time to wait for weathering, so cheat a bit and use a
coat of semi-transparent driftwood stain, or gray-tinted water repellent.
Accessories are essential. Furnish the deck with a round table and four chairs, choosing something high-styled and not the type with plastic webbing over an aluminum tube frame. If there's space, add a handsome chaise longue and a side table.
Store builtdecking samPles decked out with furniture, Plants and how-to brochures build material sales when customers see and feel real decking.
You'll need plenty of plant materials to make the deck garden-like, but all can be in containers. A local nurseryman may be happy to supply plants in exchange for a small advertising plaque.
You'll need tall, flufiy greens wherever lhere are harsh lineswhere the deck butts against the yard's outside wall, for example, and around the base, where plants soften the junction between deck and parking lot surface.
Instead of a railing, use low plenters along the deck's edge, but not in a straight
line. Vary designs and sizes of the plant containers. Lhe nursery can advise you on the best plant materials for this situation. Generally, evergreens are a good choice' And that literature for the display should include three items that Western Wood Products Assn. furnishes free: t'Decks." ttPatios." and tt3 Do-It-Yourself Decks." The first two are full-color idea booklets. These may be ordered in quantity from WWPA Dept. P, Yeon BIdg., Port' land, Ore. 97204. You'll be billed only for the freight, they tell us.
You're in a bind. You needed the materials for the job yesterday and you're not even sure they'll come next week.
We can helo.
Simpson offers a full line of redwood products,
specialty plywood and other supplies for every building need, plus a Speed Ordering System. lt's a service, sort of a panic service, and you can't get it anywhere else.
S.O.S. can't get your supplies to you yesterday, but it comes closer than anvone else.
ln s YzVo interest reduction, "stop gap, pump-priming programo' the Federal Home Loan Bank board moved to expand mort' gage lending; S & Is' net savings inflow rose to a record high in March providing more $$ to Lend . housing starts rose in March tor the 2nd, consecuttioe month to an annual rate of 1.4 million, reports the Commerce Dept.
Koppers Co. predicts a lst period' drop in net earnings blaming adverse weather conditions . . Mt. Hood Bldg. Supply, Portland, Ore., opened a modern retail yard to replace the one destroyed by fire in 1969 . a sign noticed in a California marina-"I{ God had meant us to have fiberglass boots, He would have created fiberglasstrees."...
Southwest Forest Industries and Hugh F. Knoell Builders announced a joint venture to develop a 1,000 ocre comrnunity outside Phoenix, Ariz., using mod,ular h,ousing , apartments are growing in number, decreasing in size and changing in style, accounting for about 50/o ol nationaL housing snr* reports the Bureau of Building Marketing Research builders erecting fewer than 25 houses per year make up 65/o of all home build,ers ...
Modern Materials, Los Angeles, hopes to complete theft 150,000 sq. lt. Buena Park facili,ty by July the former Southern Pine Assn. voted to change its name to the Southern Forest Prod,ucts Assn. and to reafrliate with NFPA in a streamlining and updating action . . Georgia-Pacific Corp. reported sa)es up and, income down 0rom the previous quarter .
Industrial output posted its Isr rise in eight montlrs; personal income and, housing sta,rts lead the way . . . record, nl,es and, earnings f.or '69 were announced by Pope & Talbot, Portland 50 year old Lake City Lumber & Hardware Bldg., Seattle, Wash.. was ilemolished to allow for street widening . .
Kaiser Cement & Gypsum net sales and operating revenue is up slightly from a year ago: $25.2 million compared to $24.9 million . the Dept. of Commerce noted a sharp shift in the location of particleboard plants lrom Oregon to the South, where large volumes of economical and easy to use wood residues are available... HUD's Sec. Romney declared the mobile home ind,ustry an official member of housing's big three .
Fibreboard Corp. plans to build a $7.7 millbn hnusebmt complex in San Francisco B"y Palco sales exceeded 830 rnillion in 1969, highest in the co's. I00 year history Lassen Wood Products, Susanville, Calif, was purchued, by Sierra Pacific Industries, San Francisco, for an und,isclosed anwuttt of cash
An NBC affiliate TV broadcast noted that "lumber may be one of the last comparative bargains leftfor consumersl" prices are nearly at a I0 year low and may double when build,ing picks np . . Forest Service timber receipts in 1969 increased, to $306.8 milIion, $f01.2 million over the previous year; $78 million was seirt to 39 states and Puerto Rico lor roods and schools in forest counties .
A Federal Reserve Board report on installment credit indicates a $16 millinn drop in horne repoir loans 0rom Novernber to December '69 . . St. Regis' mnd,ular hom.es made a hit at the Tacomq Washington, Home Show a U. S. district judge dismissed, antilrust allegations against Fibreboard Corp. in the sale of gypsum wallboard .
Some mobile home and modular construction manufacturers are rrsing plyrooil sidizg reports pAr-co . . Miller Lumtber Co. closed their Burns, Ore., yard recently citing the buililing slowdown as responsible Boise Cascade predicts the home construction industry will be out ol its ful.d,rums by 1975, facing new problems in material supply
Westinghouse and an LTV Aerospace Corp. subsidiary plan to enter the mod'uhr lwusing busincss. . Bohemia Lumber Co., Eugene, Ore., plans to construct a research facility to investigate prof.table uses ol aariou.s wood, by-prod,ucts Palmer G. Lewis Co. reports a 4/o increase in sal,es over the previous fiscal year
Under new U. S. lumber standards, mills will state both nominal and acttnl lumber sizes on invoices a recotnmendeil product stand,ard, for hinged interior wood door units is now being circulated to the industry for acceptance reports the National Bureau of Standards . Ideal Brushes plans a ldly automated, 24,0W sq. ft. distribution center at their No. Hollywood, Calif., facility
Potlatch Forests' operating statement for the lst three months of '70 reporls ad'ecline in sales and, earnings from the same period in '69 . six foreign countries lead, the U.S.A. in number of dwelling units per 1,000 people built in the last five years the F. W. Dodge 1970 construction outlook was updated to predict that 1970 will see a nnall d,ecline in total constrttction contrqct' ing, down 2/o from'69 ,..
Six m.illion new or rebuilt low and mod' erate income dwellings produced during tlre '?0s would stimulate demdnd f.or $65 biLli.on for land, labor, construction materials, utilities, appliances and furnishings in addition to markets and shops, reports the Committee on Urban Housing . . 1970 particloboard production is expected to reach a record, high ol 1.7 n 1.8 billion sg. fl. aceording to the Dept. of Commerce.
o Douglos Fir in sizes 24" x 24"
Plqner copocity for surfocing lo 24" x 24"
o Re-Mfg. focilities for resowing lo 34" x 34"
cqn'l ftnd ir . we'll mqkc
W*lcm
White , Sugar Fir Pine Pine up to l8'. Fine old growth timfrom our YollaTree Farm.
National Ifome Improvement Month-May 1-31.
Oakland IIoo-IIoo 39-May, 39th annual reveille, place and date to be announced.
Arizona Retail Lumber & Builders Supply Assn.-May 7-9, annual convention, Pioneer International Hotel, Tucson, Ltiz.
Forest Products Research Society-May 7-8, Pacific Northwest section spring meeting, Eugene Hotel, Eugene, Ore.
Forest Products Research society-May 7'8, Northern California Section, spring meeting, Prospectors Village, Oroville, Calif.
Rogue Yalley Hoo-IIoo 94-May 8, Mt. House meeting.
Iloo-Hoo-Ette Club l-May 11, meeting, The Sportsman, Montebello, Calif.
San Joaquin Eoo-Hoo Ctub 31-May 15, casino and cioppino night, American Legion Post 509, Fresno, Calif.
Hoo-Iloo-Ette National-M ay 15 -17, annual convention, Catamaran Hotel, San Diego' Calif'
Sacramento Hoo-Hoo Club 109-May 19, sports nite, Gondolier, Sacramento, Calif.
University of Washington-May 19.20, conference on wood extractives, Pullman, Wash.
Black Bart Hoo-IIoo Club 181-May 20, annual railroad night' Willits, Calif., place to be announced.
Western Dry Kiln Club Assn.-May 2l-22, 21st annual meeting, Holiday Inn, Missoula, Mont.
Dubs, Ltd.-May 22, golf at Alameda Golf Club; dinner at Leamington Hotel, Oakland, Calif.
Los Angeles IIoo-[Ioo Club 2-May 22, old timers' nite, Montebello Country Club, Montebello, Calif
National-American Wholesale Lumber Assn.-May 26-28, ?8th annual meeting, Greenbrier, White Sulphur Springs' W. Va.
Pacific Coast Builders Conference-June 3-5, Fairmont Hotel, San Francisco, Calif.
Ilome Remodeling and Decorators Show-June 5'14, Great Western Exhibit Center, Los Angeles.
NAIIB Land Design and Engineering Seminar-June 15'18, Cosmopolitan Hotel, Denver, Colo.
Forest Industries Marketing Conference-June 18-19, University of Oregon, Eugene, Ore,
Dubs, Ltd.-Iune 19, meeting, San Jose Country Club, San Jose' Calif.
Black Bart Hoo-Hoo Club 181-June 19-21, annual family weekend, (with Club 39), Konocti Harbor Inn, Clear Lake, Calif.
Los Angeles Hoo-Hoo Club 2-June 25, wholesalers' nite, Old Ranch Country Club.
Sacramento Hoo-Hoo Club 109-June, "River Reveille," place to be announced.
American Assn. of Nurserymen, Inc.-July 18-22, annual convention and trade show, The Hilton, San Francisco, Calif.
Black Bart Hoo-Hoo Club 181-July 24, annual bar-b-que, Bill Crawford's home, Ukiah, Calif.
A LL TOO often in the past, the training 13. o1 new employees and the re'training of present employees has been hampered or ev"n stymied by the lack of qualified people with the ability to successfully im' part their knowledge to others. Usually, the men who knew their subject couldn't teach it and good teachers were restricted by lack oI product or subject knowledge.-
A major step in redressing this problem has come about by the use of video tape equipment. By using these recorders, it is
possible for the first time to get good ieae,hers and then get the message to thou' sands of people, rather than hundreds.
The Western Building Material Associa' tion has been particularly active in utiliz' ing this new business technique. Beginning last fall and continuing thru tle Winter quarter at Green River Community Cgl; lege, they started fihning the classes held there on product information, end use and sales techniques.
The association lined up industry ex'
perts to pxesent their material and ex-pe-ri' ence to students at the Auburn, Wash.' school. Among the firms that supplied ex' perts for the teaching/tape sessions are b*ets Corning Fiberglas, Weyerhaeuser, U. S. Plywood, P. H. Bowman, Johns Man' ville, Simpson Timber, Fentron Industries, Boise Catcade and several of the forest products associations.
Video taping by Western Building Material'Asdn. of industry classes builds a bank of tapes to helP train and update industry me-T-bers of all- levels nearly 300 sessions are now preserved on tape.
Presently, V/BMA is searching for the best ways to get wide distribution and hence the most use from their ever increas' ing bank of TV tapes of the classroom Pre' sentations, Several methods are under con' sideration:
(l) Presentation of the tapes at the Learning Resource Center at WBMA's new headquarters in Olympia.
(21 Duplicating tapes and distributing them thru the community colleges and high schools; dealers might this way be able to tie in with the school presentations'
(3) With the WBMA equiPment the sta{f, members or districts could sche' dule evening classes.
Wide use of the product information tapes by dealers, wholesalers and manu' fu"r,tt"tt is seen by observers as probably the best hope the industry has of over' coming the problem of providing -Proger training and updating for its people, lhe video tipe recoiiling's ability to multrply a sood teacher's effort abnost indefinitely is .-"". u. a maior milestone in industry edu' cation.
DEi|0]{STRAII]{G video tape recording equipment is WBMA exec. vp. Ross Kincaid (standing). Class on
Robert E. Canton, president of National-American Wholesale Lumber Association, emphasized the benefits of intra-industry relations to 145 WWPA and NAWLA lumbermen at a champagne breakfast held during the Western Wood Products Association's annual meeting in San Francisco.
Canton stated that, while champagne was felt by some to be a reflection of market conditions in early 1969, the present business activity clearly did not justify this image in 1970. 'oThe producermarketer relationship is vital regardless to the Ievel of the market."
Briefly he developed the thoughts behind the National-American intra-industry relations program which has been growing over the past several years. He said, 'olt is NAWLA's belief that, if we provide increased opportunities for dialogue between the producer and marketer of forest products, both segments of the industry will benefit."
Spenard Builders Supply of Anchorage, Alaska, has been awarded the Retailer-o{-the-Year plaque in the building materials dealers category of the 22nd annual Brand Name Retailer-of-t}eYear awards competition, sponsored by Brand Names Foundation, for outstanding brand name retail merchandising. They were nominated by Masonite Corp.
Brand Names Foundation was formed in 1943 with the objective of maintaining and strengthening brand competition. With so much staked on brand identities, according to the foundation, maintaining consistent quality and correctly anticipating consumers' tastes and requirements is essential.
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Fred HolmesCorl fsl6sJim Buckner
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Phone VOTI 964-4058 Fred C.
The board of directors of Georgia-Pacific Corp. has elected William H. Hunt president of the corporation. Robert B. Pamplin, formerly presidentr chairman of the board and chief executive officer, will continue as chairman and chief executive officer.
As president, Hunt will be primarily responsible for building products manufacture and sales. He moves up from exec vp. for plywood, gypsum and distribution divisions, a position he has held for six years,
Hunt will be succeeded by Harold E. Sand, who was elected exec vp. Sand will be primarily responsible for building products marketing.
The G-P board also elected Stanley S. Dennison as vice president of the distribution division replacing Sand. Dennison has been manager of the southeastern region of that division with headquarters in Atlanta, Ga. He now will be located in Portland, Ore.
Through a series of do-it-yourself home remodeling films, lumber and building material dealers are turning "lookers" into satisfied customers.
A network of Visual Selling Centers has been established recently by more than 100 lumber dealers who have joined a NLBMDA program geared to educating customers.
The consumer-oriented program concentrates on the use in a dealer's store of a special Super-B lightweight, rear-screen sound projector. The complete package includes a Super-8 repeater projector, thoroughly pre-tested for nationwide ofiering; plus five I0minute color motion pictures on popular do-it-yourself projects; plus a quantity of customer "take-home" literature for each film subject; plus a supply of promotional envelope stufiers describing the Visual Information Center; plus a l6-page Guide Book containing important sales promotion and merchandising ideas; and, finally, a monthly Visual Information Program newsletter for participating dealers. The total package is priced at $635.
.Potlatch Forests Inc. has announced an agreement in principle to buy a southern producer of hardwood and hardwood products, Townsend Lumber Co. of Stuttgart, Ark.
The amount of the sale was not announced. Townsend employs about 100 and owns 2i7,450 acres adjacent to other Podatch holdings.
to more qnd more Colifornio deqlers ond distributors. For yeor oround supplies of dimension lumber ond precision-trimmed studs, depend on D & R.
Old Growth Fir Dimension from F.S.P. Lumber Co., Port Orford, Oregon
Hemlock Studs from Worrenton Lumber Co., Worrenton, Oregon
Hemlock Dimension from Westport Lumber Co., Westport, Oregon
Despite an anticipated decline in national housing starts in 1970 compared with 1969, the states of Arizona, California and Nevada are expected to increase ten percent.
While improving over the previous period, the match the 20.5% increase these three states chalked over 1968.
gain won't up in 1969
Douglas V. Cannon, economist for the Federal Home Loan Bank of San Frahcisco and source for these figures, forecasts total starts of 237,000 units in the tri-state area for this year, up slightly from 215,230 the previous year.
Network television is no longer a suitable medium for many national advertisers, according to Craig W. Moofie, vp. for ad' vertising at Armstrong Cork Co.
"There is nothing wrong with the medium," Moodie s a i d, "what is wrong is the way it is being used."
Due primarily to Pablum programing millions of Americans are tuning out tv, Moodie charged, particularly those from higher income homes. Exiting on the heels of the viewers are the adver' tisers who seek to reach these well-educated dropouts.
After 20 years of continuous television sponsorship, Armstrong has dropped network tv and placed its entire national advertising schedule in magazines. Armstrong's campaign will fill more than 300 full-color pages making the company one of the nation's largest users of magazine advertising.
Harl D. Crockett is a recipient of the 1969 Marketing Excel' lence Award from National-American Wholesale Lumber Associa' tion. One of a select number of forest products marketing rnen chosen for this award {rom throughout the United States and Canada, Crockett is employed by American Forest Products, Tar' ter Webster & Johnson div., Cerritos, Calif.
The National-American Forest Products Marketing Excellence Award winners are selected frorn an association membership of 325 firms whose combined sales personnel number over 3,200. NAWLA companies achieved over 2 billion, 222 million dollars in sales during 1969.
Now, over 5,000,000 feet of dimension lumber and studs monthly manufactured especially for Southern California construction needs.
Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-1280 or 783-0544.
Crockett has served the industry 39 years and has been em' ployed as a wholesale marketer for American Forest Products for 18 vears.
"Since we've been friends for twenty years, how about selling me plywood at half price?"
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Salesmen for DOORS lNC. initiate a rack progranr with dealers and customers. Following salesmen's calls, the new van service arrives regularly to maintain the racks. Items carried by the van include a full line of .specialties: plant-ons, sculptured legs, finials, spindles, posts, as well as stocks of. adhes.ives, vinyl outside carpeting and filigree hardboard and compohents. Let us bring this efficient, new service to you.
The easiest tile you've ever had to Just set out the cartons and watch customers snaP them uP. That's FLINTKOTE Peel and Stick Tile can used anywhere-on, above or be ground level ...over wood, concrete, iinoleum or tile. This makes everY owner a ProsPect! Now anYone install a newfloorwithout mess orbc And there's no call backs or comPlai
Tiles sold over the Past five Yea
This has been proven by the millions square feet of FLINTKOTE Peel and St (Flintkote's record of trouble-free cannot be matched.) ln fact, FLI Peel and Stick Tile is...
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Handsome decorator styles, including tf best looking Brick pattern on the markl Dazzling new spectrum of colors. Nq popular 12"x12" size in addition to t' economical 9" x9".
The Fun Floor, otherwise known FLINTKOTE Peel and Stick Tile comes sensational "see-thru" 8-packs with "b me" appeal. Easier for do-it-yourself, to carry home. Harder for "mother's lit darlings" to break off corners the rn they do when tiles are in open carto Six B sq. ft. packs to a carton.
Eye-catching, sturdy, compact. Stack the new colorful CARTONS around it and watch how it attracts attention. ln addition to the display the kit includes poster, streamer and 2-way decal ...all with "built in" sales appeal.
In addition to the expanded co-op advertising program, Flintkote has scheduled advertisements in major consumer magazines, reaching some 54-million prospects for this superior convenience product. What's more...FtlNTKOTE Peel and Stick Tile has been selected as a prize award on national TV shows such as: Anniversary Came, Let's Make A Deal, Beat The Clock, The Movie Came.
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San Luis Mill & Lumber Co., San Luis Obispo, Califo later moving north to work the following 15 years for Hogan Lumber Co.
In I9zlO he started Carter Lumber Co. at 4O0 High St. in Oakland. For the rest of that decade it was the only stock pile
yard for the government in the East Bay. The branches of government included Armyo Navy, Maritime Commission and War Shipping Administration. Then it was off to L. A. for that supposed retirement.
Tommy Poole, manager of the opera. tion, has been with Carter for 16 years. Like the boss, he is customer service ori. ented. In ofi hours, he takes an active role in the Lions Club, Boy Scouts and V.F.W.
Other sta.fi members are John E. Johnson, assistant m:rnager, now in his fourth year with the firm. Jeanne Bellanca is the credit-manager and bookkeeper; Bill Smith and J. D. Robertson, along with Ash and Richard make up the rest of the retail sales stafi. Seighard "Zig" Gruenberg has been with the firm seven years and in Carter's words, "is one of the best truck drivers in the business."
He earned the accolade by hard work and following the S.O.P. around Carter Lumber: be a salesman.
He called on both management and la. bor organizations connected with home. building to urge all their members to "channel every available savings dollar in. to savings and loan institutions."
Pointing to the current drastic short. age of mortgage financingtraditional. ly obtained by most builders from the now depleted savings and loan associa. tionsMichnick noted that the consen. sus at the recently concluded convention of the National Association of Home Builders in Houston was tlat no relief is in sight.
"It's high time we came to realize that the mortgage funds we so desperately need are already partially in our own pocketsthat by having the millions of people whose livelihood depends on home. building deposit part of their savings and earnings in savings and loan associations, we can help bring life back into this sick industry," he said.
CHECI(|I{G first shipment of decorative plywood wall paneling from new Watson Plywood Inc. plant at Carson-Dominguez Industrial Center are L. Dale Watson, president and Jane Parker, traffic manager for the southern Calif. firm. Load started S0-carload order for Wickes Coro. The 410' orefinishins line at 120,000-sq. ft. plant has monthly'capacity oi 45 million sq. ft. of raw panels from the 0rient.
A militant call to the giant but financially beleaguered homebuilding industry to use its economic leverage for its own benefit in a national program labelled 'oOperation Self-Support" has been made by Howard Michnickn president of Disc, Inc., Washington, D.C., a major real estate company.
A 30,000 sq. ft. warehouse and office combination, located on a 5 acre site in Anchorage, Alaska, is scheduled for construction this season by Palmer G. Lewis Co. Occupancy is planned for Nov. I. The facility will incorporate the most modern material handline methods.
fT'S WITH great sentimental regret that ! one relinquishes a position as cherished as that of president of the Lumber Merchants Association of Northern Californiabut as you read these words a new man will hold this position and Iom certain he will do an excellent job for our industry.
Over the past year we have watched with concern the way the construction industry, and with it the building materials industry, have again taken the brunt of an o'economy cool-down." Perhaps this is necessarily so for construction, but it's hoped that building will get back to normal very soon.
Directing an organization like LMA is a Sreat opportunity for a person. He gets to meet many fine dealers and work with them on numerous projects developed to improve our industry. W'e all realize we can't accomplish much alone and it's this spirit of cooperation among {irms that really gets the job done.
Looking to the future one would have to say that our industry has both a challenge and commitment aheail. The challenge, as al' ways, is to survive in our chosen field. The commitment is to provide the necessary housing our customers need and demand.
I'm certain that each of us gives serious consideration to the many new developments occuring in our industrythe modules and the mobiles, the corporation builder, the rebuilding of our inner cities, etc. Perhaps it's difficult to determine tle exact role we wish to play in future construction, but we can't fail to keep thinking about it.
The Lumber Merchants Association with new officers and new exec. vp. is much aware of the new o'happenings" in our industry and will continue to provide dealers with information and advice on how to participate in them. I hope you will continue to give LMA the support and encouragement you have given me this past year. and I shall look forward to working with you again in the future.
Announcement of the hiring of Harry Mendenhall as exec. vp. of the Lumber Nlerchants Association was made at the recent board of directors meeting. President Duane Bennett said that Mendenhall will join the association June 1, following his retire' ment from the U. S. At ny.
Mendenhall lives in Milpitas, Calif., and has spent his entire career in the service rising to the rank of Lt. Colonel. He is 46 and the father of five children. Mendenhall was introduced to members at the Monterey Convention, April 25-28. Complete coverage oI the convention will be in the June issue of The Merchant Magazine.
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Beautiful, distinguished doors with replacement Guarantee of 5 Full Years! Stiles, rails and mullions are expertly machined from selected vertical grain old growth Douglas fir and assembled with grip-tite dowel pin construction. Precision split-proof molded panels have sculptured face, raised back and ovolo molding frame.
All operations under one roof assure you of modern design, highest quality and widest variety when you buy BEL-AIR Doors. Our convenient central location, railroad spur, truck fleet and the West Coast's largest inventory assure quick and economical delivery. For functional beauty and guaranteed durability at competitive, profitable prices, stock BEL-AIR!
call or write lor lurther inlormation . .
Dick Stoufier, Stouffer Lumber, Aberdeen, Wash., recently grand-opened his remodeled store. Strong trend to d-i-y business prompted the move.
Ace Beckstead is the new mgr. of the Anderson Lumber Co., Preston, Idaho. He succeeds Grant Farnes, who has been transfeued to Provo, Utah.
Ray Lizotte, mgr. of Inland Lumber's Colton office and Joe Tidwell, mgr. of the Eugene, Oregon, office, made an extended mill trip thru the N.W.
Ken Beck is Borg Warner's new gen, sales mgr. at their Ingersoll-Humphries div. in Torrance, Calif.
James M. Boyd, Southwest Forest Industries, Phoenix, is the new president of the Ponderosa Pine Woodwork Assn.
Ifoward Oshiro is Kaiser Cement's new Honolulu sales rep. Terry Bass is their new man for parts of Mont., Wyo. and No. Dakota.
Robert L. Miller is Kaiser Cement's new sales rep. for Salem, Corvallis and central Oregon.
Hal Ellicott, asst. to the vp. of advertising and p.r. for Georgia-Pacific, is the new chairman of the American Wood Council's steering committee.
Ilric Scott has joined the sales staft of Cowan Forest fndustries, Santa Monica, Calif., and will cover the 11 western states.
Lalry Quinlan is in his 35th year with Sun Lumber Co., San Pedro, Calif.
Wcslcrn Lunbcr ond Building Moteriolt MERCHANI
Jerry Gustafson has been named director of marketing by Clint Hallsted, president and gen. mgr., Honolulu Wood Treating Co. in Hawaii.
George Eubank, L. H. Eubank & Son, and his wife Yerna, visited their daughter in Kemmerer, Wyo., when she opened her giftshop. He also visited his nearby cattle ranch.
Keith L. Mason is Southwest Forest Industries' new wood parts sales mgr.
Dick McCune is now controller, prefinishing group, at Evans Products.
Duane A. Niemala is kitchen cabinet ffeld service rep. for International Paperts Long-Bell div. for the Pacific Northwest. ,
M. B. "Mike" IIowelI. ex-Allis-Chalmers man in Spokane, now heads the new materials handling div. of HowardCooper Corp.
Ilarold M. Frodsham, board chairman of South Bay Redwood Co., Orange, Calif,, is touring the islands of Micronesia, scene of many WW II battles.
Frank Surbaugh, ex-Noble Lumber Sales, has joined Lumber Specialties in Montebello, Ca1if., as sales mgr.
Dave Mackin, sales mgr. of Hallinan Maekin Lurnber, S.F,, advanced to the 3rd round of the U.S. Handball Assn. nat'I. tourney before being eliminated. Ife represented the Olympic Club of S.F. Good gro, Dave.
Richard M. Lloyd has been named mgr.business development and Martin Phillips mgr.-marketing services of Potlatchts wood products group.
Max HilI, owner of the lumber eompany bearing his name, and his wife Margie, made their annual pilgrimage from Pasadena to Dodgertown in Vero Beach, Fla., for the team's spring training, "Dodgers look better than ever," he reports.
Dick Lambert visited Memphis and the southeast scouting the hardwood scene on a recent trip for American Forest Products,
Joe Costa is the new western regional credit mgr. for Kaiser Cement & Gypsum.
\ilally Lingo has joined Georgia-Pacific, City of Industry, Calif., in sales for the softwood lumber div.
Don Muller is now selling for Arthur A. Pozzi & Co., Orange, Calif.
Lovey McCarthy, former Hallinan Mackin Lumber secretary, is now in a similar slot at Lane Lumber Co,, Los Angeles.
E. Gordon Seiler is the new n'tl. marketing director - dealers for Georgia-Pacific's distribution div.
George C. Perkins is now vp. and marketing director for Noblecraft cabinets in Hillsboro, Ore.
Bill Fox and his wife Edna are touring in Europe till mid-month, taking a six week vacation. Bill is u'ith Max Hill Lumbe'r Co.
Ken LaBoube is the new vp., administration/planning, for Sierra Pacific Industries.
Eugene A. Rose has been promoted to asst. vp-sales administration in Masonite's bldg. products div.
Joseph L. Heinz, Timber Structures, Inc., Portland has been elected president of the American Institute of Timber Construction. Richard Caletti, Standard Structures, Healdsburg, Calif., was elected to the board.
Jim Frodsham, South BaY Redwood Co., recently toured the northern Calif. rnill country.
Glenn Barry and Tony Marquez, formerly with Mason Supplies, have joined the sales staff and order desk respectively of Modern Materials, Los Angeles. Gary Eden and Bob Anderson have joined the sales staf.
Roy Stanton, president of E. J. Stanton & Son, Compton, Calif., recently returned from a business pleasure trip in Phoenix, where he visited well-known West Coast lumberman Joe Tardy, who sends regards to all his many friends.
Pat Dakin, Evans Products, Corona, Calif., recently returned from a week's business trip.
Don Stobaugh, Sun Lumber Co., San Pedro, Calif., is back on the job after a recent ailment.
Ron Cummings, ex-Cal Western Dry Kiln' Los Angeles, is now yard superintendent, at Mahogany Importing div', Potlatch's new facility in Long Beach. Lou llaynes, of the same organization, recently visited the Potlatch offices in New Orleans.
Phil Gitbert, mgr. of Coos Head's office in Wilmington, Calif., recently played host to customer Brian C. Perks of Sydney, Australia, who is mgr. of the timber wood products div., Golling and Co. Ltd.
Sam Fineman, new president of Bel-Air Door, Alhambra, Calif,, was recently honored by the City of Alhambra with a Certificate of Award for remodeling the Bel-Air Door building.
Bill Burt is the new asst. to the vp., Chicago Metallic Ceiling Co., Downey, Calif.,
and now covers the 11 western states. He had been a sales rep. for Eckstrom Plywood.
Ken Schmidtke has joined the sales force at South Bay Redwood Co.' Orange, Calif.
Wayne Gardner, exec, vp., Lumber Assn' of So. Calif., spoke to a recent Lumber Assn. of Texas meeting.
Jim Sharp, Imported Hardwood Products Assn. counsel, is taking an extended Pacific trip with his wife this summer.
Ted Tiss, Merchant Magazine sales staffer, was recently elected chief of his YMCA Indian Guide nation, which consists of 15 tribes.
Paul Penberthy, Jr., Penberthy Lumber Co., Los Angeles, had a recent skiing vacation at Mammoth Mountain.
Charles F. Stowe has been named gen. sales mgr. of Columbia fnternational, Portland. Warren F. Bradeen is the new sales mgr. of their softwood div.
Nihl F. Hamilton is the new distributor sales rep. for Westinghouse's Decorative Micarta div. for No. Calif., Ore., Wash., Utah and Colorado.
Gary D. Eagtin is the new Celotex sales rep. in the Salt Lake City area.
William C. Clancy spent April 1 celebrating two milestone events: his 80th birthday and 50 years with the Lumbermens Red Book. He has been board chairman since 1958.
Bill Rupert, director of marketing for Armstrong Lawn, Turf and Garden Systems, L.A., is out of the hospital and home recovering from a recent illness.
Verlon McKinney, Pacific Hardwood Sales, Oakland, Calif., was a recent visitor in L,A,
Paul Fritchey, ?9, Palm Ave. Lumber Co., Alhambra, Calif., spent a recent weekend in Mexico.
Les Doddington and Roland Swan have joined Hallinan Mackin Lum,ber's S.F. Bay Area sales force.
John Osgood, Robt. S.'Osgood, Inc., L. A., and George Scrim, General Hardwood Co., Tacoma, are western members of a hardwood association publicity program to fight plastic's inroads into hardwood's traditional markets.
Ken Nelson has joined Lampert Lumber Co. in Denver.
Craig A. Fletcher is now assL to the market mg:r. for Boise Cascade's bldg. mtls. div. in Boise.
Michael N. Owen is the.new corporate controller of Sierrra Pacific Industries, San Francisco.
Stan Wells, son of Willard \Mells of Foothill Lumber Co., Glendora, Calif., was recently separated from the Army by Uncle Sam.
Devoe Jones, also of Foothill, celebrated his 27th wedding anniversary in Phoenix recently with his bride Beverly.
Dean R. Canham is the new mgt. of industrial relations for Kaiser Cement & Gypsum.
Jack Pomeroy, former exec, v.p. of the LMA of No. Calif., is 2nd mate on a 40' sloop heading: for England under the auspices of Johns Hopkins Univ. for the study of marine life.
Dave Davis, Noble Lumber, San Rafael, Calif., visited Pasadena for a couple of days recently.
T"" 23 Spring 1970 District Roundups
r are under way. Owners, managers and all other personnel will be interested in the triple headliner program arranged for this series of meetings. Don't miss your Dis. trict Roundup.
The program is of sufficient importance and interest to repeat briefly its main features. One of the WBMA officers (president Cameron Kyle, or vps. A. H. Parker and Bert F. Kinzig) will be present at each meeting to talk about Western and the year ahead. There will be a demonstration of WBMA's series of videotaped (closed circuit TV) product information for personnel t-raining and the visual information program of filmed how.to-do-it projects for in-store showing to your cus. tomers.
It's a program geared to you and the "now" marketHome Modernization.
The WBMA Home Improvement Work' shop at W'emme, Oregon, was attended by 38 member personnel. As usual, the panel members did an excellent job fiscussing the practical aspects of tlle home improvement business and its potential for all dealers, whatever their size or location. 'Western expresses its'sincere t\anks to the following persons for t}e time and efiort they contributed to make this workshop a success: Thomas B. (Bud) Beil, Ray Beil Lumber Co., Spokane; Cecil Lepley, Iepley Lumber Co., Puyallup; Burt Vaughan, Ted Vaughan and Tom Miller of Vaughan's Building Materials Tacoma; Jim Bender, Owens Corning Fiberglas, Seattle and Ifoody Anderson, Woody's Olympia Lumber & Millwork, Olympia.
Thanks also to Douglas Lot\ Simpson Timber Co., Seattle, for his report on the promotion of May as Home Improvement Month by the Home lmprovement Time Committees on the national and local levels.
He emphasized the need for better communications among all sectors of the in-
dustry to assure that the potential market and consumer dollars are not lost to the automobile, boat and travel competition.
The building committee has appointed yours truly as o'Project Supervisor" for WBMA's new Olympia HQ. Everything is on schedule in the construction of an outstanding association facility in a beautiful location. Recent developments in the Evergreen Park have doubled the value of WBMA's property and assured additional building in the park that adds to the location; a multi-million dollar motel, County Courthouse, auditorium, shopping center, condominiums, etc.
WBMA is gratified and most appreciative of the material assistance that is being given by our industry friends.. While we will have a complete list before long, and will show our thanks more appropriately, this is a list to date of those who will be listed on the bronze plaque in the Reception Room: Palmer G. Lewis Co., Inc.; Lundgren Dealers Supply, Inc.; Marlite Div., Masonite Cotp.; Masonite Corp.; Olympic Stain Co.; Owens-Corning Fiber' glas Corp.; Pope & Talbot, Inc.; Schlage Lock Co.; Simpson Timber Co.; Welsh Panel Co., and Weyerhaeuser Co.
Welcome new members' retail: Sequim Lumber & Supply, Inc. Sequim, Washing' ton. Associate: Ehrlich'Harrison Co' of Oregon, Portland, Oregon.
THE month of May has been set aside I as "National Home Improvement Month."
Our national association, in cooperation with other national associationg is providing promotion material that gives the dealer ideas and banners to promote remodeling within his operation.
The home remodeling market runs into billions of dollars every year and Man 1970 will prove even more profitable to
dealers concentrating on remodeling because the adage "Itos cheaper to improve than to move" was never truer than in today's high priced housing market and tight money situation.
Often, if a family puts some careful thought into it, they'll find that converting a garage, closing in a porch, adding rgoms in attics or basement space, updating kitchens or bat-hs, or re-siding a shabby exterior will fill the bill as well as a new house.
In planning your advertising you should build it around exciting themeq themes that will persuade customers to begin thinking about enjoyment they can gain by
spending more money on their homes.
AIso work with your local wholesaler and manufacturer. All of tlem have promo. tional material to tie in with your home improvement advertising and promotion campaigrrs.
We distributed previously to all our members home improvement order forms. We hope you took advantage of it. May could be a very profitable month if you take advantage of this opportunity on promotion. ***
Quality Counter Tops, Phoenix and Crosby-Sprague Distributors, Phoenix have. recently been signed as new members of our association.
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. Your RAIN JET Sprinkler Dept. should produce the highest dollar volume per sq. ft. in your store. Each sale averages $50-$100; $750 not uncommon. Generous dealer margin.
. Your customers get a better sprinkler system with fewer sprinkler heads and less digging. Cafiy an adequate stock and be lisled in our newspaper ads appearing coast to coast.
A United staff of veteran lumbermen experienced in handling the requirements of the retail dealer
United in their effort to provide prompt, efficient service on wholesale orders from our
United inventory of prime softwood lumber maintained with the retail deale/s needs in mind.
A major national promotion program to encourage new con. cepts of improved residential planning and design with wood has been approved by the American Wood Council.
The entire program, which includes advertising, publicity and local promotion, will be underway by mid-year.
According to John M. Camp, Jr., Council president, 'oThe na. tion is close to what may be the greatest housing boom of all time. But to date, most attention has been paid to quantity: horv many homes are needed. Today's public concern for environ. ment improvement makes it essential that some of that attention focus on quality: the way in which residential units are designed, built and placed on land.
Morris Tyre, 76, recently capped over 50 years of rvork with his election as chairman of the board of Bel-Air Door Co., Tyre Mfg. Co., Inc., Carved Doors Inc. and Alhambra Metal Products Inc. At the same time he named Samuel Fineman president of thcse companies.
The nationally reconized conglomeraic, known to the trade as Bel-Air Door Co., had its humble beginnings in downtown Los Angeles, and in 1940 moved to its present location in nearby Alhambra.
The company originally manufactured flush doors and hardwood plyw-ood. It now manufactures and distributes combinatiorr and jalousie doors and units in wood and aluminum. Their "Plaza" combination door unit is sold to other door manufaeturers, retailers and to the recreational vehicle industry. In addition, they have just introduced the "Time Saver," an all aluminum complete prefitted door jamb set; available with any one of the many models of doors from their door line.
The company employs approximately 60 people and occupies almost an entire city block, with over $/4 million of machinery and tooling. Inventory is well over $1, million.
With such key men as Len Hohman, in charge of inside sales (a 20 year company man), Jack Fineman, 17 years, in outside sales and Marty Rubino the company comptroller, a sales stafi of eleven and several first class distributors. the entire line is sold nationally.
According to Sam Fineman, "Our policy has always been to sell only wholesale. We are also the distributor in four western states for St. Regis Paper's fir stile and rail doors and have been the exclusive in California for the "Old Master" line of doors by Clear Fir Door Co. plus a handsorne line of imported hand-carved doors from Spain and birch door skins from Cauada."
1'he company plans to more than double their sales with an agressive sales program in 1970.
.l-'tHE VALLE of a lrade associ&tion has r been brought forcelully to bear on sonre sixty members of the Lumber As' sociation of Southern California.
These lumbermen recently received their pro rata share o{ the 'Workmen's Compensation dividend paid to the association. Somc participants received dividends of ovar 50/o of their total premium. Just one more {actor to substantiate the statement, "association membcrship pays."
During April a series of area meetings were helcl dealing with modular and prefabric'ated housing and its effect on both retail and wholesale lumbermen. Attendan(:c was excellent and the interest lcvel was crtrcmt'I1' high. Sinrilar meetings for all lunrbermcn in southern California will Jre held in thc Fall" and a tonic o[ timelv intercst discussed.
In nid-April, I had the pleasure of par-
ticipating in tht-- business portion oI the annual convention of the Lumber Association o{ Texas, held in San Antonio. There was an excellent attendance at all their meetings. Particularly impressive was the large, full capacity crowd, at the Sunday morning session. Such a large attendanct: could only prove that lumbermen are vitally concerned with their future in the lumber and building materials business, and are eager to hear of new innovations, the economists' predictions for the futurc of building, and how they can better utilize the tools available to them-as Bob Jones of the Middle Atlantic Association calls it1'Money, Manpower, Machines and Marketine."
Meeting with these people re-af{irmed rny faith in the genuineness of lumber pcople all ovcr. Thcy were a most hospittrblt' group arrd <xrrtainly Iaced with thc samr: problt:ms of money, grades, delivcr.l. sr,ht:dukrs and lruilding codes, to llamc u [ew, lhat lacc retailers across the nalion. 'I'heir trade show was solncwliat ncr\. to nrc and most impres-sivc.
One of the universal problems that con' front people in the lumber business is that so much business is transacted by word of mouth, with no signed contract involved. This practice evolved due to the trust placetL in eac]r other as members of the same industry. Few persons ever violated this verbal contract. During the past few months, work has been progressing on a contract {or the retail lumber dealers to use with contractors, or anyone to whom they are selling. The contract was approved by tle legal counsel for the association and was adopted by the board of directors at the NIay I meeting. It will be made available through the association office in a snap-out form,
See you in June with the latest data on the information and education program of the Voluntary Product Standard 20-70.
Simpson Building Supply Co. has opcned a ncw 43,720-sq. {t. warehouse in Ct:rritos, Calif.. it has bccn announced by I{aley lScrtain, wcstcrn arca manager.
'fhc warehouse is locatcd just off thc Santa Ana frt'eway. The new plant lvas <:ompletcd April l, and will be Simpson'-. mail soutltt:rn California outlet for building supplies and products.
MATERIAL HAN]ltIl{G E(lUIPMENT designed specificolly for the retqil lumber & building moteriols deoler. Write or phone for our free cotolog todoy.
"The Haul of Fame"
2901 E STAUSON
HUNTINGTON PARK
cAUFORNIA 90255
tUdlow 3-1056
How to respond efrectively and lawfully to the challenge of attempted unionization is told in Monagemant Fa,cee Unionizatinn, by Hugh P. Husband, Jr., $12.75, 236 pages. This volume brings clarity to a subject that is often confused. Aspects of the unionization challenge are covered in the order in which they are met-from management learning of the organizitrg through the election where employees decide on unionization.
\MRITD: The Merchant Magazine, 573 So. Lale Ave., Pasadena, Calif. 91101.
The Plywood Assn. market research dept issubd a report on regional production and distribution patterns in the softwood plywood industry. The report covers 1968 and 1969, and is the third in a series. The publication includes a history of production and a five.year production forecasl There is also a summary of trends in plant openings and closures.
WRITE: The Merchant Magazine,673 So. Lake Ave., Pasadena, Calif. 91101.
Cornell Iron Works, Inc. issued the 1970 edition of its catalog of architectural details on its broad line of rolling metal doors and ffre doors, rolling grilles, rolling pass window shutters in standard and packaged units, ffre shutters and sliding grilles. These products are available in galvanized steel, aluminum and stainless steel in a wide range of sizes.
WRITE: The Merchant Magazine, 678 So. Lake Ave., Pasadena, Calif. 91101.
- An 8 p. free color brochure showing over 75 difrerent ceramis wall tile patterns, textures and hues offered in the "Serie Exquisit" line manufactured by Villeroy & Boch is available from Amsterdam Corp. The series includes 4le" x 4!+",6o x 6" and 8" x 4' tiles.
IYRITE: The Merchamt Magazine, 678 So. Lake Ave., Pasadena, Calif. 91101.
Interior doors clad with Formica laminate are outlined in
Intnriar Doors 7970. The publication contaius many crosssection drawings and installation photos. Interior doors are precision made and are ready to install without finiShing: less than 30 minutes from carton to hung door.
WRITE: The Merchant Magazine, 673 So. Lake Ave., Pasadena, Calif. 91101.
Housing is Eoerybod,y'e BusineBB, a 20 minute, sound, color film designed to stimulate community involvement in meeting America's housing needs for the '70s, has been released by the Natlonal Assn. of Home Builders. All types of homes for all types of people are shown, illustrating thewidevariety of housing available to satisfy every need,
WRITE: The Merchant Maga- zine, 573 So. LaI<e Ave., Pasadena, Calif. 91101.
A color-illustrated circular describes Cedarline, the cedar closet lining that comes in panels. Its fragrance of mothrepelling Tennessee aromatic red cedar is in a modern timesaving form. Circular contains installation instructions and a table specifying the amount of Cedarline needed for various sizedclosets.
WRITE: The Merchant Maga- zine, 573 So. Lake Ave., Pasadena, Calif. 91101.
A 24-page installation manual on R ema te -C antr oI L out -V o lta g e Rela,y Switchi.ng has been pre- pared by the wiring device dept., General Electric Co. The manual provides data on commercial and industrial applica- tions and residential construction as well as technical information. Each topic has its own section and includes color-coded schematic information.
WRITE: fire Merchant Magazine, 673 So. La&e Ave., Pasadena, Calif. 91101.
Pocket Guide Insular Lumber Co. published a pocket size, six page brochure. Printed in color, it pictures and describes the wide variety of uses to which Philippine mahogany can be put. Included are numercus patterns of stock moldings, beveled siding, boards,
door jambs, paneling and such industrial items as hobby spec- ialties, furaiture parts and truck body flooring.
WRITE: Ille Merchant Magazine, 673 So. LaI<e Ave., Pasadena, Calif. 91101.
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For further informotion on oll New Literoture ilems, wrile The Merchont Mogozine, 573 So. Loke Ave., Posodeno, Colif. 9l lOl. Pleose mention issue dote so we con process your request foster!
28 pp. catalog, cross indexed by style, application, size and function, showing standard available extruded aluminunr mouldings for both decorative and functional applications in building construction, interior designing, floor covering, home appliances and furnishings is freefromB&TMetalsCo.
TilRITE: The Mercha,nt Magazine, 578 So. Lale Ave., Pasadena, Calif. 91101.
In its Anrutal Mutuul Fund, Guid,e, FundScope features latest ten-year performance results covering the period from January 1, 1960 to December 31, 1969. Liquidating value for individual mutual funds (based on an assumed S10,000 investment with all distributions reinvested) ranged from a high of $61,344 for the top fund down to $11,4?5 for the bottom fund, for the ten-year period. Average liquidating value for all mutual funds was $21,255.
\MBITE: the Mercbant Magazine, 673 So. Lake Ave.; Pasadena, Calif. 91101.
Empire Metal Products Corp. is ofrering a weetherstripping catalog designed for specifiers of the construction of commercial, industrial and residential buildings. The catalog presents Empire's 1970 line of metal and vinyl weatherstripping, including thresholds, door shoes, sill
covers, drag strips, drip caps, lockstrips, rib strips,door jambups, poly strip and extruded vinyl weatherstrip. Empire's patented Combo.Sills and "T" Bolt Astragals are also featured.
WRITE: The Merchant Maga- zine,573 So. Lake Ave., Pasadena, Calif.911O1.
Publication of the 7970 Manufa,cturers' Agents' Guid,e, lisling more than 11,500 manufacturers, has been announced by the Manufacturers' Agent Pubblishing Co. The directory is classified by industry and provides a comprehensive list of manufacturers and includes data on their principal products, estimated credit rating, and the name and title of the sales executive.
TilRITE: The Merchant Magazine, 573 So. Lale Ave., Pasadena, Calif. 91101.
Rain Jet Corp. is distributing a condensed catalogue and price list giving specifications, engineering data, ordering information and prices on their line of Rain Jetundergroundsprinkler system materials. The eight page Catalogue-Price List is divided into six sections.
WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, C:alif. 91101.
A guide tn Bid, Instruction for G eneral Seroices Ailministrati,on Plgwooil Procurements is available from the Plywood Assn. technical services div. The guide includes detailed instructions for responding to GSA bid solicitations and a completed sample bid solicitation.
\MRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif.91101.
An 8 p, brochure containing complete processing information for Pellethane, a new elasto-
The Internaiionul F"ri"e Industry Asso' ciation's southern California chapter re' cently met under the chairmanship of Art Anderson. A&A Fence Co.
Abe Willis, president of Charley's Fence Co., Baldwin Park, spoke on the quality and beauty of wooden fences and how a little salesmanship together with product quality, "Can make a very attractive item to the retailer."
It was also brought out that in com' mercial jobs that wooden fencing and chain link can be used to good advantage not only as a beautifier but for durability as well, as was recendy done at President Nixon's home in San Clemente, Calif.
NEW
Jim
subscribe now to The Merchont Mogazine
oolt won't be long nou) until our neu), complcte 22 acre rnill and storage yard utill be read,y to seroe you!"
(Continued, lrom Page 14) get possible complaints, selling suggestions or ideas for new or improved products.
These are relayed to company headquarters in Los Angeles for action. An impressive number o{ designs and improvements have been made in the past few years as a result of this "feedback intelligence system."
It is this same receptive and aggressive attitude that Lane finds compatible with Sunset Builders Supply's merchandising plan.
'oTo sum up their image with me, I feel that they not only help us grow but they are helping themselves at the same time through their progressive consumer attitude," Lane said. ool'm a consumer oriented person, and so are they. The result is more sales for both of us."
Lane said Sunset stocks two doorlock lines, a premium-priced group and the competitive-priced Weslock, which he considers the highest quality and best design in the competitive price range.
'oWe used to carry three brands of locks, but finally dropped the third because of customer complaints," Lane said.
"On the rare occasion a lock comes back, there is never a question from the company or the salesman: it is replaced riqht now."
Another factor that appealed to Lane was the speed with which Weslock products, including both shelf items and special orders are delivered from the company in two weeks or less, in contrast to deliveries by competitors of six weeks or more.
Lane was enthusiastic about the Weslock 1970 sales program which, for the first time in the company's 43-year history is aimed at the consumer market. In past years, the lock company has gained its reputation as a supplier of new construction, and now claims one-third of all residential doorlock sales in new homes throughout the United States.
The board of directors of the National Sash & Door Jobbers fusociation at its latest meeting recommended that infor. mation on industrialized housing and mobile homes be disseminated through NSDJA to member jobbers for individual study and use.
It also recommended support of two matters: legislation favoring the tax exempt status for interest earned through savings and loan firms and that discounts on FHA loans be passed on to the home buyer instead of the ruling that builders must pay these discounts.
A line of decorator shelf standards and shelving is introduced by Western Wood Mfg. Co.
Wood textured "elite" brand standards and brackets look like hand-carved wood. The molded fiberglass hardware is stronger than metal standards and brackets. Shelving hardware is available in walrurt,
Two versions of these displays are also offeredthe f 18-E and f 36-E. These electrical screwdriver assortments contain screwdrivers with shock-proof, vinyl-cov' ered tubing, color-harmonized with the Tenite II handles.
WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.
Danville hardwood prefinished paneling is made by Virginia craftsmen, from genuine hardwoods and takes its name from the town of Danville, Virginia.
Among the species available are Sutherlin pecan select, Mount Vernon birch rustic, Mount Vernon elm rustic, Whitmell walnut select, Stafford oak select, pecan wal-
footage on a 1 to 1 ratio, that is, one foot of tape for one foot of actual dimension. The tape is punched on multi-channels to enable it to carry on multiple operations, such as laying out all wall sectlons, strd Iocations, window and door openings. From then on, the tape is the brains of the automation equipment.
The machine is loaded with raw materials for individual panel specifications, feeds all components into the proper location, and nails them. If the user prefe,rs not to use certain components, the locations of the components will be marked for later installation.
WRITE: The Merchant Magazine, 578 So. Lake Ave., Pasadena, ,Calif. 91101.
Magic American Chemical Corp. is repackaging its entire bubble-carded line, starting with Magie tub 'n tile sealer, Iiquid solder, Magic wood and contact cement.
[::ll
Mediterranean oak, fruitwood and white provincial.
Elite standards come in only 15" lengths and are designed to interlock together for longer lengths. Packaged in pairs' each 15" standard comes with matching end caps designed to fit the decor of the hardware coloT.
Brackets are available in 8, 10 and. L2" lengths. Standards and brackets are packaged for display orr 1A" pegboard hangers.
WRITE: The Merchant Maga.zine, 5?3 So. Lake Ave., Pasadena, iCalif. 91101.
Two redesigned countertop or pegboard displays to hold quick-wedge screwholding screwdrivers are announced by Kedman Co. The #18 and ff35 screwdriver displays hold the same number of screwdrivers as the previous models; however, a heavier weight card has been used.
The card is adaptable to pegboard use. New graphics against a bright yellow background describe the tool. Careful pre-drilling and scoring permit flat shipment of the displays. Screwdrivers are securely held, blade-down. Nine models are available in the #18 with 22 screwdrivers in the assortment; 35 screwdrivels are available in the f 36 display.
nut inlay, Potomac cheny select, Bannister River select and Whitmell walnut premium. The paneling is enhanced by a finishing technique before sealing so that the wood takes the stain naturally. This gives the paneling greater depth and life prior to the pores of the face veneer being sealed with the protective sealer and top coat.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
A tape-activated nailing machine that accurately frames, double-lock nails, and selects variable stud, door and window buck locations has been perfected by General Construction Automation. The machine handles materials in dimensions of 2" x 2" up through 2" x 8", and is capable of tuming out sections for walls or floors three feet to 14' in height and in an infinite length by splicing.
General Construction Automation has a tape progtamming device which calculates
Called "Ma3'ic action paks," the bubble cards feature color "in use" action photos that show what each product does and how to use it. Product tubes are lithographed in a variety of colors and desigas that blend with the redesigned cards.
IVRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
More industrial truck models will be introduced in 1970 by Clark Equipment Co's. industrial truck div. than in any year in the division's history.
A 6000-lb. EC-60 electric powered truck will incorporate Clark's quick-change capa-
bility that permits the operator to inter-
The stain's applied before the sealerchange between standard forks, pul-pac attachment and carton clamp in less than two minutes. The EG60's seat swiags out to the side and the overhead guard retracts so the operator easily can remove the battery.
Additionally, a 7000-lb.-capacity Clarklift 500 diesel-powered truck will be equipped with a new magazine stock paper roll clamp for handling coated or slick paper, and an 8000 Ib. Clarklift 500 will have a D8 sideshifter attachmenL
WRITE: The Merchant Magazine, 5?B So. LaJ<e Ave., Pasadena, Calif. 91101.
Do-it-yourself carpet installation kits, vrith instructions for indoor-outdoor and cushion-back carpeting, are available from Roberts Consolidated Industries Inc.
product features 6lL6' x L2" x lX ptefinished solid hardwood parquet panels backed by a +5" thick closed cell foam. The panels are milled tongue and groove.
Hartco wood foam-tile has better STC and IIC sound insulation valug claims Hartco, than lightweight carpet with pad after the carpet has been used awhile and the nap has become depressed.
When used with area rugs in trafrc areas the impact sound control (IIC) of foam-tile approaches control achieved with expensive heavy carpets (44 oz.) with heavy pad (40 oz,) at much lower cost.
\[RITE: The Merrhant Magazine, 5?B So. Lake Ave., Pasadena, Oalif. 91101.
For further informqtion on oll New Producls ond New Literoture, wrile
The Merchonl Magozine, 573 So. loke Ave., Posodeno, Cqlif. 9l l0l. Pleose mention issue dole ond poge number so we con process your requesl fosier!
A chain saw engine oil and chain lubricant are announced by Castrol Oils.
Castrol 2-cyele chain saw oil is formulated for engines that operate even in winter at higher temperatures than water-cooled outboard engines.
sentation of the whole line a,nd allow color .pomparisons.
WRITE: The Merchant Magazine, b?B So. Lake Ave., Pasadena, Calif. 91101.
Deeorator series tub enclosures with antique baroque design were developed by American Shower Door Co. Available in a
Each kit contains a razor knife, chalk wall and seam cutting guide, seam adhesive, solvent for clean-up and either a roll of double-face tape or a trowel. Cartons list full contents on the front of the box and carry complete simple instructions for installation on the back of each box. Also available are mouldings. All items fit on a steel display merchandiser, 62,, high, 30" wide (with moulding rack), end 14" deep.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Speakman Co. introduced a line of Kent kitchen sink fittings featuring a redesigned nozzle for improved appearance and more nozzle-to-sink clearance.
Utilizing a hydromolded nozzle, the new model allows one inch greater clearance above the sink deck. This is particularly important when the fitting is used with double sinks with their center rim. The nozzle swivels a full 360' without unscrewing, due to a new O-ring design.
The new model with hose and spray has a code-type diverter to meet all building codes for sink sprays.
WRITE: The Merchant Magazine, b?B So. Lake Ave., Pasadena, Calif. 91101.
A hardwood mosaic parquet flooring, Ila,rtco wood foa,m-tileTtl, is announced by the menufacturer, Tibbals Flooring Co. This
A blend of oils and ashless detergent additives provides protection against carbon formation that can foul spark plugs, clog exhaust ports and cause hard starting or pre-ignition. The oit can be used where SAE 30 and SAE 40 are recomme,nded.
WRITE: The Merchant Magazine, b?B So. Lake Ave., Pasadena, rQ,6lif. 91191.
A merchandising package for Welsh Corp. Ultima prefinished paneling, with miniature samples, is the'W'elsh entry in the gT to $8 retail price range. The new Ultima features three-color lithographic process, combined with wood grain embossing.
conventionally framed, as well as the new frameless tempered enclosure, it offers sim- plicity of design with a minimum of metal.
Anodized aluminum is used in either antique gold or antique silver. The embossed Baroque design on the top frame and towel bars lend elegance. Rollers are adjusta- ble, self-lubricating nylon
The decorator series is also available in doors and custom enclosures.
WRITE: The Merchant Magazine, b?B So. Lake Ave., Pasadena, Calif. 91101.
The instrument div. of Tescom Corp. announces the development of multi-purpose epoxy which has a complete curing time of less than sixty seconds.
Called minit-cure, this epoxy is suited for jobs requiring fast curing time at room temperature (75 F.) It can be used to bond metals, woods, plastics, rubber and glass. Applied with a bnrsh, minit-cure is ideal for repairs, maintenance, lab work and even production. Minit-cure has a tensile strength of 2900 psi.
WRITE: The Merchant Magazine, b?3 So. Lake,Ave., Pasadena, Oalif. 91101.
Cork paneling destroyed within a year by salt sprey and physical abuse at the Polynesian Village Apartments in playa del Rey, Calif. was replaced with CpR uietha,ne foam panels which have lasted 16 months without adverse effects.
The unusual panels are produced by U.S. Polpnatrix Inc. of Los Angeles, Calif. with a_ urethane foa^m system manufactured by the GPR Division of The Upjohn Co.
The liquid urethane components are mixed and poured into a flexible elastomeric mold where they foam, creating their own pnessure and forrning a skin on all six sides.
The panels $r'ere produced and installed at one-third the cost of the cork and are resistant to salt spray, sunlight, oxygen,
and most chemicals. They are unafrected by rot or fungus, are not attacked by termites or rodents.
TilRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena' Calif. 91101.
Merit Industries' low cost 45 rpm records offered free will boost store traffic. These never used, good condition records come in individual sleeves and cost 6d each in 1000 lots.
Assorted titles and well known labels are featured. The cost is 5d each in lots of 10,000.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Designed originally as a commereial mop service basin, this floor sink from Fiat Products Dept., Formica Corp. installs easily and attractively in mud room, utility room, basement or g:arage.
Made of molded-stone, the "everything sink" is ideal for storing wet or damp
The sink comes in 36" x 24" and' 24' x24" sizes, and is 10" high. With capacities of t8lth and 29 gallons, it's available in white drift, black-and-white and beige drift colors.
Shipped with a 2" brass drain plus removable stainless steel strainer plate, the sink also is available with service base fftting, mop hanger bracket and hose and bracket combination.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena''Calif' 91101.
To maintain production of 20 million logfeet of sav/ logs each year, John L. Bell Logging Co. has to keep opening up new roadl in the mountain forests of southwestern Oregon.
items. Also a drip-dry receptacle, the sink is good for cleaning mops, buckets, petseven kids.
Some three to five miles of main-line and spur road will be carved out each year by this International TD-25Q' The machine not onty cledrs, gtubs and grades the right of way, it also snakes marketable logs from the roadway with its winch.
Green Commons, Dry Uppers
Lorge Timbers ond Wide Sizes
Our Speciolty
701 Welch Rd., Suite 2219
Jim Fruser Phone: 14151 327-4380
Bell's timber harvest, all of which is trucked to local mills to be made into lumber and plywood, is 80 percent Douglas fir and 20 percent mixed species. Operator Bert Smith says that in logging from brush to landing he uses as many as four chokers and averages 5,000 to ?,500 log-feet per turn.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
A dual purpose rust remover and aluminum cleaner in jelly form with brush included is announced by Magic American Chemical Corp.
Magic "rust 'n aluminpm jelly,' contains a combination of chemicals that dissolve rust and oxidation. Application consists of brushing jelly on the surface, allowing a few minutes for the chemicals to work and rinsing away the rust or oxidation with water.
The jelly is offered in a half pint unbreakable plastic bottle packaged on a 4color bubble card. Suggested rctail price is $1.49.
WRITE: The Merchant Magazine, 6?8 So. Lake Ave., Pasadena, Calif. 91101.
Berryfast, Inc., started to market an airoperated tool, the Auto-Disc, that drives a 12 gauge T-nail through a one inch galvanized disc. Nail lengths from %" to 294," are available including hardened nails for metal to concrete. Auto Disc has a safe-
P.O. Box 156 Fronk Friedenboch Phone: 17071 443-7092
ty toueh probe feature to assure perfect position for each shot.
The carb mounted Auto Disc, called the Wheel-O-Matic with 9, 12 and 18 spacing
Jim Rossmon, Lynn Dcrwcon
1621 E.l7th St. (2131 625-8133 (Los Angelesf 17141517-8086
able in widths rtp to 12" and 8' and 10' lengths.
Produced by the Lite-Beam Div., Urethane Fabricators Ine., from a foam system supplied by The Upjohn Co., the panel-planks are three-dimensional with a natural look and feel that reproduces wood grain, knots and a splinter efect.
T}l'e Vn" thick panel-planks also provide insulation. The urethane foam from which they are made has a lower K factor (measure of thermal conductivity) than commercial insulation, claims Lite-Beam.
A room so paneled can be maintained at a temperature of 70o F. whether outside temperature is -10 F. or 100 F, at a fraction of the heating or air-conditioning cost for a conventionally constructed room of similar dimensions.
IVRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Safety probe feature options, has been field tested for roofing. The Auto Disc or lVheel-O-Matic will drive three to four combinations per second, depending on tlre operator. Disc loads are 160. Considering nail length, 60 to 100 lbs. of air is needed at 6.5 cfm.
IYRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Urefhone Simulo,ted Pqnel
Lightweight urethane-foam wall paneling thst simulates hand-hewn wood is avail-
Tennessee Red Cedar flakewood panels come in a lighter weight (3/16" thick) for installation over existing walls with ordinary panel adhesive. Ideal for do-it-yourselfers, Cedarline pa.nels are 16" by 48". A carton covers 80 sq. ft of wall area.
IYRITE: The Merehant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Methods Research Corp. announced an addition to their line of visual aids-"Wingmaster Displayors."
Each displayor unit can hold up to 24
wings (48 display sides) showing photographs, vendor listings, sales demonstrators, training charts, inventory lists, exhibit references and many other applications. They snap open and shut to receive whatever 8" x 10" or 8th," x 11" material you care to display.
Acetate protector sheets to cover and preserve your display material are available for both sizes of wings. Index tabs for easy location of information are also available.
WRITE: The Merchant Magazine, 673 So. Lake Ave., Pasadena, Calif. 91101.
Dealers will receive 24 free game boards, half of them packaged with chess sets,. half with checker sets. Boards are to be given to customers who purchase Weldwood paneling during the promotion period. Additional sets are available at nominal cost.
Designed to take advantage of the peak remodeling season, U.S. Plywood's promotion will be advertised nationally in Life, Better Homes & Gardens, House Beautiful and House and Garden and regionally in Sunset and Southern Living.
Color ads will banner the wide variety of paneling bearing the \treldwood name, stressing that 32 varieties of the 4x8'panels cost under S9.00.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
BrucePly prefinished door jambs (ad- justable and non-adjustable) round out available prefinished wall materials. With prefinished wall paneling and molding now widely used, sides and headers for door openings have still required on-the-job finishing.
The factory-finish (in eight shades) on BrucePly door jambs has been used for several years on BrucePly moldings. It gives accurate coldr control and blends compatibly with all neutral and pigmented finishes. Matching prefinished casings and stops are available.
Weslcm Lumber ond Euildlng Moteriolr ,YIERCHANI
lty'z," to 2\6"; orange is V+," to 1%" and blue is tk" to Ve,".
The package is a market tested 6-mil polyethylene bag. with very tough seams to help resist breakage from handling in th. back of station wagons or pickups.
WRITE: The Merchant Magazine,573 Sc Lake Ave., Pasadena, Calif. 91101,
The Federal Housing Administration has issued a materials release stating that Armstrong Cork Co.'s Wearathon line of indooroutdoor carpet meets the standards for inclusion in FHA insured mortgages.
The ruling applies to all of the roll goods series of Wearathon. The standards cover traffic areas as designated by the agency.
Ttre carpets were tested by an independent laboratory according to procedures described in an FHA directive.
TffRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
MAS0NITE C0RP. announced the Surfitone addition to its Royalcote paneling line. lts naturalistic look is that of aged, wav+washed stone. The textured, offwhite surface is ungrooved. The depressions are slightly darker, and the panel also has shaded overprint which heightens the effect. Surfstone comes in 4 x 8' panels. WRIIE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 9ll0l.
U.S. Plywood introduces its Spring remodeling promotion, "Make Your Move to Weldwood."
Prefinished door jamb sets are made to fit all standard door openings. Both adjustable (split jamb) and non-adjustable types are available.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Chunk Bork
Decorative chunk bark is available in a contemporary design package, Each size of chunk bark-large, medium and smallcomes packaged in a color-keyed bag. The three colors indicate the size: magenta is
Posltlons wanted 25d a word. mlnlmum 22 words (22 words : E5.50). All others 35r a word, mln. 20 words (20 words : $7.00). Phone number counts as one word. Boxed ads S1 extra. Fancy headllne or borders 62 extra. Box numbered ads add 91.
]I[ANAGER, or ASSISTANT MANAGER. Solid. experienced administrator. Wholesale or retail lumber and millwork. Presently located in East -can relocate. Write Box 33. c/o The Merchant Magazine,
MDRCIIANDISE,/MANAGEMENT. retail build- lng materials. Imagination and inltiative has glven a proven record of accomplishments. The ability to increase sales and profits is conslstent in my work history. Relocation negotable. Availability May 1st. Write Box 32, c/o The Merchant Magazine.
LII1vIBERMAN, sober, industrious, 20 years ex- perlence, seeks employment in either wholesale or retail operation. Excellent background. Resume on request. A. L. "Tony', Fiegei, b?96 Monlaco Road, Long Beach, California 90808.
GENERAL ItrANAGER, for Southern California distributlon yard with proven record desires change, Wrlte Box 31, c,/o The Merchant Maga- zlne.
WIrOT.nSALE SALES-zO years experience tn all phases of retail and wholesale lumber. So. Calif. desired. Availabte immediately. Write Box 34, c/o The Merchant Magazine
HELP WANTED
LUMBEn SALESMAN wlth lumber or construc- tion experience to call on general contractors San Franclsco Bay area. Salary and commlssion. Send resume. Rossi Wholesale, North Red- wood Hlghway, Ukiah, (?0?) 462-8868.
LUI}IBER SAT.FSMAN. Experienced only. Excel_ lent opportunlty. Salary open; frlnge-beneflts lncluded. Sun Lumber Co. CaU Leroy Ostrander or Ray Lucarelli, (213) 881-0?11.
TfRED OF BEING on the short end? Excellent commlsslon to make big money for hustling salesman. WelI established Los Angeles area wholesale/dlstribution yard. Soft and hardwood with remanufacturing plant. CaU Mr. Hllton, Pine Rldge Lumber, (213) CU 3-8521.
TBAINEE to learn self service building ma- terial business. Bay area. Willtng worker can manager yard in one year. Write box 25 c,/o The Merchant Magazine.
EXPERIENCDD LUMBER salesman for Southern California dlstribution yard, Must be ca- pable of selllng rail, truck and trailer L.C.L. with foUowing in industrial trade. cood salary plus fringe benefits. Write Box 34, c,zo The Merchant Magazine.
CLASSIFIED ADS!
All that's needed is a phone call or a short note to your friends at The Merchant. Let us help you write it. We're here to serve you. Call: (213) 792-3623 or (213) 792-4098
Ponderosa Pine
Names of advertlsers udng a box number can- not be released. Address all replles to box number shown ln ad in care of The M€rchant llagazine, 579 So. Lake Ave., Pas&dena, Cellf. 91101. Deadllne for copy le the 20th. To call ln aD ad: (213) 792-4098.
SpeciaUzing ln danger flags, slde-load slgns, Job cards, etc. John Wellefs Prlntlng, tU2 W. 169th St., Gardena, CaUf. 9024?. Phone (213) 676-7522 or 323-?606.
RETAIL BUrIJ)ERS supply grossinC S300,000- plus annually homeowners and lndustry. On heavily travelled boulevard in growing industrial area. Write Box 668. La Mirada. Calif. 90638.
RDTAIL LUIVIBER, building material business in intermountain area. Medium size, progressive city. College, light industry, farming and recreation. The right place to ralse a family. Paved yard, good covered sheds, well arranged, good equipment. Heavy to consumer trade. Business will pay for itself in 10 years. Clean deal only. $5O,O0O down. Owner wishes to retlre young. Reply box 35 c/o The Merchant Magazine.
Lumber yard-Redding. Very successful operation. Consistent sales and proflts. Modern store and office building, storage sheds and yard with room to expand on approximately two acres. tr.or fuII particulars contact House of Realty, Box 1?07, Redding, Calif. 96001, (916) 241-8300.
cedar €l pine mouldingr; selected doki"g and. otbr speciahies
Also now producing kiln dried meranti, a product of Malaya. random length drawer sides and other furniture products
IUAABER AND TUIIBER PRODUCIS
Americon tored Produclt, fW&J Div.--..(2131 773'92OO
Sqn Bcrnqrdino - Riversidc - Sonlo Ana Areo
AdorlHifite .-..-....-.......(7111 525-1781
Amorion Foresl Produclr, TW&J Div. ...-(2131 TR 5-1550
Boush Fotsl Productr Corp. -..-...--.....(?lll qqq-Z{tl
Ameri@n For6t Productt, TW&J Vqn Nuvs (213) 786-705-6 Am.ricon llqrdwood Co. ----..-..'-'-"'"'-2'13)
Beqi Induslrl$ {Hewnrite} .....'.....-..--.....(2t3) ?6q-199!
EolF Cqrcqdc, Unlon Lumbcr Region ......(714) 5!1-9911
Connor tumbcr Sqler .......-.-.--...-------.--....(21 3l
Coq Heqd Lumbcr & Plvwood ...'-..--.--..(2131 83/t'5261
Cowon Fo.e3l Indu:lriq ----.----.--------.-.-....(21 3) 451'5601
Doolcy & co. .........--..**------.!?!11 EP
Eulry & Son, D, c---.-'....-._-l2l-91- r4-!'!!lz
Eubo;k & so;. t. H......-.-...-..*-..-...(?!ql try^'-9l
Eugene-Willomatfe I'unbat Co. ..-.-.--.--.(21 3) 678-6563
Foi W6t Fir Solca ...--.......---...*..-.....(21 3) 2,15'31 3l
Ft & Pinc tunbcr Co. ...-.....-.--...-...(2131 vl 9'3109
Fountqln tumbcr Co.. Ed.-*l2l9l !U 9'!!ql
FEmonl Fot.3l Productr ...-..-------."(213) RA 3'9643
Gsllchd Hordwood Co. ....-.-------'--'(2131 Pt 2'3796
Gomio-Pocific Coro. (Lumbrr)'...-.--(2131 RA 3'9261
ccor;iq-Psclfi€ Cotp. lPlyvoodl.-..-..1213) 8A 9'??ql
Girito-Poclfic cori. ..1.-.......-...--..(2131 rR Z'9911
iodfrind lumbcr 5ol;..12131 889-2026 & (8051 /r95'1083
Hcxbers Lumber Sol*..............-..-.----.-(21 3l ?7 5'9191
Hill tmber Co., rrlor........--.-.....--.,------(21 3) mU 4'?q!g
Hoovor Co., A. L. .--............... (213) 283-9078
Erllwod Co., Thr -.-.--..(714) 538-8821
Boirc Coscode, Union Lumber Region ......(7lzl) 541-0611 Corlow Co. .-...--.-....-...(714) 825-0672
Frccmon & Co., Staphon G. .......-....-..,(7141 OR 3-3500
Gorglo.Poclfic Worehourc ---...-...(7l.ll OV 4-5353
Horbor Lumb.t (Al Wilron).-.----.-.l7l1l OV l-8956
Hobbr Wolt Lumbu Co., Inc,-.-..-..----l7l11 511-5197
Inlqnd lumb.?
BAY AREA|[fm|||t|||l||||uif||li|n||[||||ll||lfim|ll||ul||||||n|lfllfllllnl||||lll|lil SAN FNANCISCO
Huff tumbcr Co. -...**..---l2l3l SP 3'4846
ndapcndent Building Mqtc.iolt gq. -..-....(21 3) 636-8345
tonc Lumbsr Co. .---..-.--......-..........*.....(21 3l AN 9-0674
Lorhla. Dovld E. ....-..--.-.---..12131 cH 5'8805
trAorouoh-wolfq tumber Co. .--..........--....(21 3) 625-l 191
,{uluot ,ilouldin! ond tumbct Co....-...12131 FA l'0977-
Hiri rumur silc, a. w....--...-..*.l2l31 9Z?'!?qg
Orgood, Inc., Robert S. -..--.-.(213) 382'8278
Po;ific ii, Soter ......----..-.... (2r31 682-3533
Pocltlc I'unb.r co., Th.---.*....-.'l2l3l ctj 1-?9Zq
loilfti-moalron I'um6cr cc---**.-..-l2l3l sP 3'2292
Pon Atiolic Troding Co., Inc,----.-........-.. (213l- 264'2t 2r
Pclrcc Compony, At ......----.-.....-..............(21 3l 626'5601
Pcnb.rlhr tumbrr Co. ...-...--.-.-(2LE tU 9'!fll
Rolondo tumbct Co., Inc..---.--..-....(213) ZEnith 9'8843
louadr tumbcr Co.-*---.-.*.(2131 723'9261
nocl f,unbor Seryicq ...--..-......-.-.......'....-(2131 232'5521
lScnfcrd-1us1.., lac. ---...12!31 AI ?'?l!'!
Simmonr Hordiood Lrmbcr Co. .-.--..-.....(213) 723'6156
Sf mpron Bulldlng Supply Co....-.........-....'(21 31 32\'??O?
Soulh Boy Rcdwood Co. .-..-...-...-....12!91 9P ?'q?9q
Stohl !u;b.t Co. ..-----l2ltl AN 3'68/al
Stondord Lumbcr Co., lnc. ...-...*..........(2131 685'f041
Stcrline lumbqr Co. ....-......................-...(21 31 l{A Z-qq9q
sunmii Lsmbcr Co' ...----.--------------.(213) 636'5715
Wrndllng.Ncthoa C.o. su l-5363 SASH-DOORS-W| NDOWS-I OUtDl NGS
8UI IDINC IAATERIAI.S-PAINT-TIARDWARE_ETC. TREATED TUMBER-POIES
Kopprn Co.. lnc. ...-.....--..--..-..-......-...(4151 692-3330
Wondling.Nothqn Co.
SPECIAT SERVICES
R.dwood Intp.cllcn Sclco -...*...8X
2-7880
W6dlond Produclt-...-...........-..--....-..-(71lal NA 2-3{56
wright Pr*irion Foroit Products.-.-..--.--...(213) 877-3088
TREATED I.UMSER_POTES-PI I.INGS-TI E5
Kopps4 Conpony ......(213) !!9'2999
Son' Antonio Conrtrucllon 6..'.--........-..(21 31 773'1503
Troqbd Polc Bulldcr, Inc.'....-....-....-.....(714) 986'1166
r'{l tIWORK-DOORS-MOU tDl NGS-
BUI I.DING MATERTAI.S-PAI NT_HARDWARE-ETC.
Americon Forst Producli, TW&J Div. ...-l2l3l 773'9200
Bellsood Co., The ....-----.-....---.......-...-.(21 3) 629'351 I
Ecvrrlv llonufocturlng Co. -_.*-..(2131 755'856'l
Corlow Co. (tor Anggles) .......................-(21 3l 233'629 |
Cqrlow Co. (Pocoimol (213) 89?-520q
Curry & Sorcnrcn ...-..'..(213) 118-!1!5
Docor Monulqcluring Co', Inc.-.------.---..-(21 3) 680'???6
Dctt, fnG. ...............-.................-........-.......(21 3) 77f'232?
Griffin Forat Prcductr .-..---.--.---...---.171 11 193-1519
llolmci Hordwore ond Sole: Co. .....-.....(213) 685'7750
Johnton P.t Dor, Inc. -------------.....-...(21 3) 3/t9'l 971
iloplc Bros., Inc. .-.-.-...-.....-..-.........--.(?t !! oX q-?qqq
llosn Suppll.t, Inc. -.-*-..-.(2!31 Ary ?'gqqz
Nordqhl litinufocturlns Co. -._----.-l2l3l 819-2675
Sto-Lube, Inc. .........-------.--------.--.-(21 3) 77 1-l 574
Slrolt D@r & Plywood Corp.--.(213) CU 3'ql?9
Tlnbsrllm Fotot Ptoductt, tnc.-.-..(2131 860-3822
Woodtond Produclr.....-....-....-.-...-..--..-(71 /t) NA 4.5678
SERVICES
Bcrtot r fs. co. .......--.--..-..-.--.-..1213t 875'1163
Collfornlq-lumb.? Inrp.ctlon Scruicc-..|2l31 NO 5'5131
Chorley's Fencc Co. ''.-(213) 338-1529
€oort Plonlng Mlll ..--..-.--.-.-.*l2l3l l A 2'll8l
Crystol [omp Porf. .......-..'...........-....-.......-(21 3) 938'92!q
M;rhcny Ront.A-Skiil ......_._--_-_.--........(2r 3l 381 -5255
Mloml-Corcy lrtfg. Co. -*..-._(2131 Z3'8!!l
NolPst Crrp. So-Cqt Conmcrciol Stol ...-...--.....-.....-.(213) 685-5170
Sumncrbcll.Speedrpqc. ...--....-'...-.......--(21 3) 923.0686
tUltBER HAl'lOllNG AND SHIPPING; CARRIERS
C-Q lrucking Co. -.....-..--..---.....-..---.-.,{21 3) 723-6557 [o lumbcr Hquling....-.-..--...........-..... (2lO 596'1555
GREATER BAY ANEA IUAIEER AND IUIAEEI PRODUCTS Amerion tor.tt Productt, TW&J Dlv. -1415) SY 7'2351
Arcqlo R.dwood Co. (Eurlinsqncl ......-...(415) 342-8090
Arkin3on-StuE Co. .......3.t5- l 621
Bellwood Co.. Thc .........-....--....-...........(408) 3q6'?q90
Boldt-Bocon lunbcr Co. .....-------..-.----(4151 527-3lll
Bornlnllron lumbor Co. -*Ot 8'2881
Cqliforniq Iumbcr Sqlsr .......-......-..-..--.-.-(,ll 5] 53't'l 004
Colifornio Ptywood Corp. ...........-......-......(41 5) 652'51 53
Col-Pqcific Salct Cotp. .--...-933-0600
Doors Inc, .-...*.-...-...(4151 961'9200
Gonlo-Pqctflc Corp. -.--..8'19'0561
c@nio-Poclfic Coro. tSon Jml.---.*.Ct 7'780o
WASHINGION
AIIBOY fnt'f. Popcr Co.,/loag-Bdl Div. .-.....--...(2061 123-2llO
roNcvlEW
fnl'1. Popor Co./tons.Ecll Dlv. -.....--...(2061 123-2tlO
SEATTIE
Keeler & Artoc., Clydc P....-.....-.-.--.-......(206) 525-7936
Gorsio.Pociflc Corp, -..-...-...--.-.-..-(2061 |rlA 4-6838
Lcwir Co., Polma G. (2061 621-6661 Sinpron llmbcr Co. ...........-......-...-....(206) rAU
funoc tuntor Co. *..-*-*.--.t206, AT
U.S. Plywood Corp. .............,.-....-.....-...(206i
Co. ....-..-...-..-.(2061
SPOKANE Gorgio-Pocillc Corp. -...-........-....-....-(5091
U.S. Pfywood Corp. ...-....--..--..-..-.-.(5031 CA 7.0a37
Popcr Co./tons-Bcll Div. ...........-.(5031 285.1300
wtNtocK Sbslrrlon Coro. su 5.350r OREGON
EEND lroclr-Scolcn *..t503 EV 2.2511
convAtuS Con.Fob €qoipmctrt Co. --.-------...........(503) 7 52.29 Ss
EUGENE Eug.nlwillqmalta lumbcr Co. ---.---...(5031 345.0141
W.y.rhocurer Co. ...--....-..-*-...-......-.....(503) 226-l 2t 3
RIDDLE C & D [umber Co. .-......-...........................(5031 871-2211
SAtEtl
U.S. Pfttod Ccrp. -.-.---------..(503 q 7.Q137
SPRINGFIEID
Rorboro lumbcr Co. ...........--..-....-..-.......(503J 216-g1ll
W.t rharur.r Co. -..-..--.-.-.-t503 226-1231
80rsE U.S. Pfywood .......-......(2081 312-3566
3.9262
Gonfo.Poclflc Corp. -........-.-*__._.._.i50Jt 315-1356
Pafrcc lumbcr Co., Al ...--..-------..-(5031 312-2663 coLonADo
Frmcot -tcr.rt ?roductt ---(t031'Dt
COLONADO SPNINGS U.S. Plywood ...-...........(3031 636-5021
DENVER U. S. Plyrood ..-.-.....(3031 222-t7||
Dcnvcr lcrqvc Supplr Co. ....-,..---........(3031 292-9090
Gorglo-Poctftc Cprp.
623-5t Ol
IDAHO FAII.S U.S. Plpood ..l2o8l 522-8991 ROCKY MOUNTAIN STATES UfYOtyllNG
CHEYENNE Boddfntton-Chot nnc, lnc. .....-......-.......(3021
and display RIGHDEL automatic valves and controls urite lor cument catalog o soles ai.ds aoailnble Available through your jobber or deal factory direct
#406 $49.50 factory list. Watef l-6 ':nes per day. Variablo timing per station. Any skip-a -day program. AU 24 volt-just Plug lt in and you're all all set.
#613 $17.95 factory lisl
CoEvertg any manual sys- tcm to automatic. In- stall in lcrs than 6ve Ei[uter. Completely waterpDof-adjustable fow co'ntrol-24 volt8.
LAWNSPRINKLER EQUIPMENT becomes exciting & more profitable when_yqql_qustomers know youstock
ARIHUR WITLIAM MIIIIKEII
Arthur William Milliken, president of Viney-Milliken Lumber Co., Covina, Calif., and -Baldwin Park Lumber, Baldwin Park, Calif., died April 11 following a lengthy illness. He w'as 52.
A native of Covina, he attended the University of California at Berkeley, majoring in engineering. He was affiliated with Beta Theta Pi fraternity.
Mr. Milliken became the president of Covina's oldest continuing business, founded in 1910 by his father Herbert Milliken and William Viney, when he returned from five years of service as a lieutenant commander in the U. S. Navy during'World War II.
He served for 10 Years on the Covina Public Library Board. He was active in the Covina Rotary Club, Covina Red Cross and served as vestryman at Holy Trinity Episcopal Church.
Mr. Milliken is survived by his widow, Pat; children, William, Thomas and Ann;
mother, Mrs. Gertrude E. Milliken; brother, John H. Milliken, and sister' Mrs. John Bonner.
STEPHEN M. IGNOFFET
Stephen M. Kenoftel, ArmY SPec. 4 and son of Kenneth and Marion Kenoffel, died in Yokohama, Japan, of injuries suffered in a helicopter crash in Vietnam. He was 21.
Ken Kenoffel is the co-owner of Arkay Lumber Co,, Burbank, Calif., started with his brother-in-law in 1946. The brothers operated a branch in North Ilollywood.
Steve was awarded the Bronze Star with "V" for an act of heroism on August 24. The citation noted that during a battle in the A Shau Valley he saw a soldier wounded in an open area about 30 meters away. Steve lept from the bunker, ran to the soldier. administered first aid and carried him to safety.
He was also decorated with the Air Medal for meritorious achievement in an air combat assault July 30.
He earned money during the summers and' after school working in the family lumber yard where he worked after leaving Glendale College.
He is survived by his parentsl brother
Randy; his grandparents, Mr. and Mrs. Sam Kenoffel and Grandmother, Mrs. Violet Welman of Plymouth, England.
IAMES R. GRAIIY
James R. Grady, safety director for the Western Wood Products Assn., died April 13 at his home in Gladstone, Ore. He was 58.
Joining the Western Pine Assn- in 1956 he retained his position of safety director when WWPA was created in 1964 through amalgamation of WPA and the West Coast Lumbermen's Assn.
Mr. Grady had been in risk control work for 30 years. He had also been a guest lecturer at Oregon State University.
He was a member of Multnornah Lodge No. 1, F&AM, Oregon City, served as first president of the Gladstone Community Club, which he helped organize and incorporate, and was chairman of the Gladstone School Board for 11 years'
In addition to his widow, Mini Louise, he is survived by a daughter Mrs' FYedricka Louise Johnson, and his mother, Mrs. Anne Louise Grady.
two timber sizers large timbers & wide sizes our specialty large matcher with profiles . resawin& fence cutting frimming timbers: squarer bevel
JOE TIDWELL
222 East I I th St. Eugene, Ore.914OI (5031 342-8214
ELMER LEWIS
103 Hughes Road Grass Valley, Calif. 95825 (er6, 273-2233
RAY LIZOTTE
21900 Main St. Cofton, Calif. 92324 (7141 783-OO2l
NEAL MASHBURN
1422 East Edinger St. Tustin, Calif. 92680 (714) 832-0600
DON OLSON (7141 232-1890
