it's profitable! it'$ from Flintkote!

l{EW DISPLAY

Eye-catching, sturdy, compact. Stack the new colorful CARTONS around it and watch how it attracts attention. ln addition to the display the kit includes poster, streamer and 2-way decal ...all with "built in" sales appeal.

New National Aduertising

In addition to the expanded co-op advertising program, Flintkote has scheduled advertisements in major consumer magazines, reaching some 54-million prospects for this superior convenience product. What's more...FtlNTKOTE Peel and Stick Tile has been selected as a prize award on national TV shows such as: Anniversary Came, Let's Make A Deal, Beat The Clock, The Movie Came.

NEW INCENTIUE PROGRAM & CO.OP ADVERTISING

Flintkote will now split the dealer's co-op advertising costs on FLINTKOTE Peel and Stick Tile. And generous prize points are awarded on the dealer's purchases of FLINTKOTE Peel and Stick Tile...which can be redeemed for hundreds of fabulous prizes. See your Flintkote Distributor for complete details.

SATES TECHNIQUES (Contiwcd, lrom Page 9)

San Luis Mill & Lumber Co., San Luis Obispo, Califo later moving north to work the following 15 years for Hogan Lumber Co.

In I9zlO he started Carter Lumber Co. at 4O0 High St. in Oakland. For the rest of that decade it was the only stock pile yard for the government in the East Bay. The branches of government included Armyo Navy, Maritime Commission and War Shipping Administration. Then it was off to L. A. for that supposed retirement.

Tommy Poole, manager of the opera. tion, has been with Carter for 16 years. Like the boss, he is customer service ori. ented. In ofi hours, he takes an active role in the Lions Club, Boy Scouts and V.F.W.

Other sta.fi members are John E. Johnson, assistant m:rnager, now in his fourth year with the firm. Jeanne Bellanca is the credit-manager and bookkeeper; Bill Smith and J. D. Robertson, along with Ash and Richard make up the rest of the retail sales stafi. Seighard "Zig" Gruenberg has been with the firm seven years and in Carter's words, "is one of the best truck drivers in the business."

He earned the accolade by hard work and following the S.O.P. around Carter Lumber: be a salesman.

A Woy to Beot Tight Money?

He called on both management and la. bor organizations connected with home. building to urge all their members to "channel every available savings dollar in. to savings and loan institutions."

Pointing to the current drastic short. age of mortgage financingtraditional. ly obtained by most builders from the now depleted savings and loan associa. tionsMichnick noted that the consen. sus at the recently concluded convention of the National Association of Home Builders in Houston was tlat no relief is in sight.

"It's high time we came to realize that the mortgage funds we so desperately need are already partially in our own pocketsthat by having the millions of people whose livelihood depends on home. building deposit part of their savings and earnings in savings and loan associations, we can help bring life back into this sick industry," he said.

CHECI(|I{G first shipment of decorative plywood wall paneling from new Watson Plywood Inc. plant at Carson-Dominguez Industrial Center are L. Dale Watson, president and Jane Parker, traffic manager for the southern Calif. firm. Load started S0-carload order for Wickes Coro. The 410' orefinishins line at 120,000-sq. ft. plant has monthly'capacity oi 45 million sq. ft. of raw panels from the 0rient.

A militant call to the giant but financially beleaguered homebuilding industry to use its economic leverage for its own benefit in a national program labelled 'oOperation Self-Support" has been made by Howard Michnickn president of Disc, Inc., Washington, D.C., a major real estate company.

New PGL Alosko Focility

A 30,000 sq. ft. warehouse and office combination, located on a 5 acre site in Anchorage, Alaska, is scheduled for construction this season by Palmer G. Lewis Co. Occupancy is planned for Nov. I. The facility will incorporate the most modern material handline methods.