PTRS@NALS

Dick Stoufier, Stouffer Lumber, Aberdeen, Wash., recently grand-opened his remodeled store. Strong trend to d-i-y business prompted the move.

Ace Beckstead is the new mgr. of the Anderson Lumber Co., Preston, Idaho. He succeeds Grant Farnes, who has been transfeued to Provo, Utah.

Ray Lizotte, mgr. of Inland Lumber's Colton office and Joe Tidwell, mgr. of the Eugene, Oregon, office, made an extended mill trip thru the N.W.

Ken Beck is Borg Warner's new gen, sales mgr. at their Ingersoll-Humphries div. in Torrance, Calif.

James M. Boyd, Southwest Forest Industries, Phoenix, is the new president of the Ponderosa Pine Woodwork Assn.

Ifoward Oshiro is Kaiser Cement's new Honolulu sales rep. Terry Bass is their new man for parts of Mont., Wyo. and No. Dakota.

Robert L. Miller is Kaiser Cement's new sales rep. for Salem, Corvallis and central Oregon.

Hal Ellicott, asst. to the vp. of advertising and p.r. for Georgia-Pacific, is the new chairman of the American Wood Council's steering committee.

Ilric Scott has joined the sales staft of Cowan Forest fndustries, Santa Monica, Calif., and will cover the 11 western states.

Lalry Quinlan is in his 35th year with Sun Lumber Co., San Pedro, Calif.

Wcslcrn Lunbcr ond Building Moteriolt MERCHANI

Jerry Gustafson has been named director of marketing by Clint Hallsted, president and gen. mgr., Honolulu Wood Treating Co. in Hawaii.

George Eubank, L. H. Eubank & Son, and his wife Yerna, visited their daughter in Kemmerer, Wyo., when she opened her giftshop. He also visited his nearby cattle ranch.

Keith L. Mason is Southwest Forest Industries' new wood parts sales mgr.

Dick McCune is now controller, prefinishing group, at Evans Products.

Duane A. Niemala is kitchen cabinet ffeld service rep. for International Paperts Long-Bell div. for the Pacific Northwest. ,

M. B. "Mike" IIowelI. ex-Allis-Chalmers man in Spokane, now heads the new materials handling div. of HowardCooper Corp.

Ilarold M. Frodsham, board chairman of South Bay Redwood Co., Orange, Calif,, is touring the islands of Micronesia, scene of many WW II battles.

Frank Surbaugh, ex-Noble Lumber Sales, has joined Lumber Specialties in Montebello, Ca1if., as sales mgr.

Dave Mackin, sales mgr. of Hallinan Maekin Lurnber, S.F,, advanced to the 3rd round of the U.S. Handball Assn. nat'I. tourney before being eliminated. Ife represented the Olympic Club of S.F. Good gro, Dave.

Richard M. Lloyd has been named mgr.business development and Martin Phillips mgr.-marketing services of Potlatchts wood products group.

Max HilI, owner of the lumber eompany bearing his name, and his wife Margie, made their annual pilgrimage from Pasadena to Dodgertown in Vero Beach, Fla., for the team's spring training, "Dodgers look better than ever," he reports.

Dick Lambert visited Memphis and the southeast scouting the hardwood scene on a recent trip for American Forest Products,

Joe Costa is the new western regional credit mgr. for Kaiser Cement & Gypsum.

\ilally Lingo has joined Georgia-Pacific, City of Industry, Calif., in sales for the softwood lumber div.

Don Muller is now selling for Arthur A. Pozzi & Co., Orange, Calif.

Lovey McCarthy, former Hallinan Mackin Lumber secretary, is now in a similar slot at Lane Lumber Co,, Los Angeles.

E. Gordon Seiler is the new n'tl. marketing director - dealers for Georgia-Pacific's distribution div.

George C. Perkins is now vp. and marketing director for Noblecraft cabinets in Hillsboro, Ore.

Bill Fox and his wife Edna are touring in Europe till mid-month, taking a six week vacation. Bill is u'ith Max Hill Lumbe'r Co.

Ken LaBoube is the new vp., administration/planning, for Sierra Pacific Industries.

Eugene A. Rose has been promoted to asst. vp-sales administration in Masonite's bldg. products div.

Joseph L. Heinz, Timber Structures, Inc., Portland has been elected president of the American Institute of Timber Construction. Richard Caletti, Standard Structures, Healdsburg, Calif., was elected to the board.

Jim Frodsham, South BaY Redwood Co., recently toured the northern Calif. rnill country.

Glenn Barry and Tony Marquez, formerly with Mason Supplies, have joined the sales staff and order desk respectively of Modern Materials, Los Angeles. Gary Eden and Bob Anderson have joined the sales staf.

Roy Stanton, president of E. J. Stanton & Son, Compton, Calif., recently returned from a business pleasure trip in Phoenix, where he visited well-known West Coast lumberman Joe Tardy, who sends regards to all his many friends.

Pat Dakin, Evans Products, Corona, Calif., recently returned from a week's business trip.

Don Stobaugh, Sun Lumber Co., San Pedro, Calif., is back on the job after a recent ailment.

Ron Cummings, ex-Cal Western Dry Kiln' Los Angeles, is now yard superintendent, at Mahogany Importing div', Potlatch's new facility in Long Beach. Lou llaynes, of the same organization, recently visited the Potlatch offices in New Orleans.

Phil Gitbert, mgr. of Coos Head's office in Wilmington, Calif., recently played host to customer Brian C. Perks of Sydney, Australia, who is mgr. of the timber wood products div., Golling and Co. Ltd.

Sam Fineman, new president of Bel-Air Door, Alhambra, Calif,, was recently honored by the City of Alhambra with a Certificate of Award for remodeling the Bel-Air Door building.

Bill Burt is the new asst. to the vp., Chicago Metallic Ceiling Co., Downey, Calif., and now covers the 11 western states. He had been a sales rep. for Eckstrom Plywood.

Ken Schmidtke has joined the sales force at South Bay Redwood Co.' Orange, Calif.

Wayne Gardner, exec, vp., Lumber Assn' of So. Calif., spoke to a recent Lumber Assn. of Texas meeting.

Jim Sharp, Imported Hardwood Products Assn. counsel, is taking an extended Pacific trip with his wife this summer.

Ted Tiss, Merchant Magazine sales staffer, was recently elected chief of his YMCA Indian Guide nation, which consists of 15 tribes.

Paul Penberthy, Jr., Penberthy Lumber Co., Los Angeles, had a recent skiing vacation at Mammoth Mountain.

Charles F. Stowe has been named gen. sales mgr. of Columbia fnternational, Portland. Warren F. Bradeen is the new sales mgr. of their softwood div.

Nihl F. Hamilton is the new distributor sales rep. for Westinghouse's Decorative Micarta div. for No. Calif., Ore., Wash., Utah and Colorado.

Gary D. Eagtin is the new Celotex sales rep. in the Salt Lake City area.

William C. Clancy spent April 1 celebrating two milestone events: his 80th birthday and 50 years with the Lumbermens Red Book. He has been board chairman since 1958.

Bill Rupert, director of marketing for Armstrong Lawn, Turf and Garden Systems, L.A., is out of the hospital and home recovering from a recent illness.

Verlon McKinney, Pacific Hardwood Sales, Oakland, Calif., was a recent visitor in L,A,

Paul Fritchey, ?9, Palm Ave. Lumber Co., Alhambra, Calif., spent a recent weekend in Mexico.

Les Doddington and Roland Swan have joined Hallinan Mackin Lum,ber's S.F. Bay Area sales force.

John Osgood, Robt. S.'Osgood, Inc., L. A., and George Scrim, General Hardwood Co., Tacoma, are western members of a hardwood association publicity program to fight plastic's inroads into hardwood's traditional markets.

Ken Nelson has joined Lampert Lumber Co. in Denver.

Craig A. Fletcher is now assL to the market mg:r. for Boise Cascade's bldg. mtls. div. in Boise.

Michael N. Owen is the.new corporate controller of Sierrra Pacific Industries, San Francisco.

Stan Wells, son of Willard \Mells of Foothill Lumber Co., Glendora, Calif., was recently separated from the Army by Uncle Sam.

Devoe Jones, also of Foothill, celebrated his 27th wedding anniversary in Phoenix recently with his bride Beverly.

Dean R. Canham is the new mgt. of industrial relations for Kaiser Cement & Gypsum.

Jack Pomeroy, former exec, v.p. of the LMA of No. Calif., is 2nd mate on a 40' sloop heading: for England under the auspices of Johns Hopkins Univ. for the study of marine life.

Dave Davis, Noble Lumber, San Rafael, Calif., visited Pasadena for a couple of days recently.

By R0SS KINCAID executive vice president

T"" 23 Spring 1970 District Roundups r are under way. Owners, managers and all other personnel will be interested in the triple headliner program arranged for this series of meetings. Don't miss your Dis. trict Roundup.

The program is of sufficient importance and interest to repeat briefly its main features. One of the WBMA officers (president Cameron Kyle, or vps. A. H. Parker and Bert F. Kinzig) will be present at each meeting to talk about Western and the year ahead. There will be a demonstration of WBMA's series of videotaped (closed circuit TV) product information for personnel t-raining and the visual information program of filmed how.to-do-it projects for in-store showing to your cus. tomers.

It's a program geared to you and the "now" marketHome Modernization.

The WBMA Home Improvement Work' shop at W'emme, Oregon, was attended by 38 member personnel. As usual, the panel members did an excellent job fiscussing the practical aspects of tlle home improvement business and its potential for all dealers, whatever their size or location. 'Western expresses its'sincere t\anks to the following persons for t}e time and efiort they contributed to make this workshop a success: Thomas B. (Bud) Beil, Ray Beil Lumber Co., Spokane; Cecil Lepley, Iepley Lumber Co., Puyallup; Burt Vaughan, Ted Vaughan and Tom Miller of Vaughan's Building Materials Tacoma; Jim Bender, Owens Corning Fiberglas, Seattle and Ifoody Anderson, Woody's Olympia Lumber & Millwork, Olympia.

Thanks also to Douglas Lot\ Simpson Timber Co., Seattle, for his report on the promotion of May as Home Improvement Month by the Home lmprovement Time Committees on the national and local levels.

He emphasized the need for better communications among all sectors of the in- dustry to assure that the potential market and consumer dollars are not lost to the automobile, boat and travel competition.

The building committee has appointed yours truly as o'Project Supervisor" for WBMA's new Olympia HQ. Everything is on schedule in the construction of an outstanding association facility in a beautiful location. Recent developments in the Evergreen Park have doubled the value of WBMA's property and assured additional building in the park that adds to the location; a multi-million dollar motel, County Courthouse, auditorium, shopping center, condominiums, etc.

WBMA is gratified and most appreciative of the material assistance that is being given by our industry friends.. While we will have a complete list before long, and will show our thanks more appropriately, this is a list to date of those who will be listed on the bronze plaque in the Reception Room: Palmer G. Lewis Co., Inc.; Lundgren Dealers Supply, Inc.; Marlite Div., Masonite Cotp.; Masonite Corp.; Olympic Stain Co.; Owens-Corning Fiber' glas Corp.; Pope & Talbot, Inc.; Schlage Lock Co.; Simpson Timber Co.; Welsh Panel Co., and Weyerhaeuser Co.

Welcome new members' retail: Sequim Lumber & Supply, Inc. Sequim, Washing' ton. Associate: Ehrlich'Harrison Co' of Oregon, Portland, Oregon.

THE month of May has been set aside I as "National Home Improvement Month."

Our national association, in cooperation with other national associationg is providing promotion material that gives the dealer ideas and banners to promote remodeling within his operation.

The home remodeling market runs into billions of dollars every year and Man 1970 will prove even more profitable to dealers concentrating on remodeling because the adage "Itos cheaper to improve than to move" was never truer than in today's high priced housing market and tight money situation.

Often, if a family puts some careful thought into it, they'll find that converting a garage, closing in a porch, adding rgoms in attics or basement space, updating kitchens or bat-hs, or re-siding a shabby exterior will fill the bill as well as a new house.

In planning your advertising you should build it around exciting themeq themes that will persuade customers to begin thinking about enjoyment they can gain by spending more money on their homes.

AIso work with your local wholesaler and manufacturer. All of tlem have promo. tional material to tie in with your home improvement advertising and promotion campaigrrs.

We distributed previously to all our members home improvement order forms. We hope you took advantage of it. May could be a very profitable month if you take advantage of this opportunity on promotion. ***

Quality Counter Tops, Phoenix and Crosby-Sprague Distributors, Phoenix have. recently been signed as new members of our association.

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. Your RAIN JET Sprinkler Dept. should produce the highest dollar volume per sq. ft. in your store. Each sale averages $50-$100; $750 not uncommon. Generous dealer margin.

. Your customers get a better sprinkler system with fewer sprinkler heads and less digging. Cafiy an adequate stock and be lisled in our newspaper ads appearing coast to coast.

UI{ITED Tt| SERVE Y(lU BEST!

A United staff of veteran lumbermen experienced in handling the requirements of the retail dealer

United in their effort to provide prompt, efficient service on wholesale orders from our

United inventory of prime softwood lumber maintained with the retail deale/s needs in mind.

Environmentql Quolity Stressed

A major national promotion program to encourage new con. cepts of improved residential planning and design with wood has been approved by the American Wood Council.

The entire program, which includes advertising, publicity and local promotion, will be underway by mid-year.

According to John M. Camp, Jr., Council president, 'oThe na. tion is close to what may be the greatest housing boom of all time. But to date, most attention has been paid to quantity: horv many homes are needed. Today's public concern for environ. ment improvement makes it essential that some of that attention focus on quality: the way in which residential units are designed, built and placed on land.

Finemon fo Heod Beldir Door

Morris Tyre, 76, recently capped over 50 years of rvork with his election as chairman of the board of Bel-Air Door Co., Tyre Mfg. Co., Inc., Carved Doors Inc. and Alhambra Metal Products Inc. At the same time he named Samuel Fineman president of thcse companies.

The nationally reconized conglomeraic, known to the trade as Bel-Air Door Co., had its humble beginnings in downtown Los Angeles, and in 1940 moved to its present location in nearby Alhambra.

The company originally manufactured flush doors and hardwood plyw-ood. It now manufactures and distributes combinatiorr and jalousie doors and units in wood and aluminum. Their "Plaza" combination door unit is sold to other door manufaeturers, retailers and to the recreational vehicle industry. In addition, they have just introduced the "Time Saver," an all aluminum complete prefitted door jamb set; available with any one of the many models of doors from their door line.

The company employs approximately 60 people and occupies almost an entire city block, with over $/4 million of machinery and tooling. Inventory is well over $1, million.

With such key men as Len Hohman, in charge of inside sales (a 20 year company man), Jack Fineman, 17 years, in outside sales and Marty Rubino the company comptroller, a sales stafi of eleven and several first class distributors. the entire line is sold nationally.

According to Sam Fineman, "Our policy has always been to sell only wholesale. We are also the distributor in four western states for St. Regis Paper's fir stile and rail doors and have been the exclusive in California for the "Old Master" line of doors by Clear Fir Door Co. plus a handsorne line of imported hand-carved doors from Spain and birch door skins from Cauada."

1'he company plans to more than double their sales with an agressive sales program in 1970.