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Your best bet for reolly efficient distribution of West Coost lumber

. REDWOOD

AIR.DRIED KILN-DRIED GREEN STUDSPOSTSSPLIT PRODUCTS

DOUGTAS FIR

WHITE FIR

SUGAR PINE

"Al Holmes, fost shipment is the nqme of the gome . . . roil or TtT"

Production & Home Office

Fred HolmesCorl fsl6sJim Buckner

P.O. Box 665Ft. Brogg, Colit. 95437

Phone VOTI 964-4058 Fred C.

Hunt Elected President of G-P

The board of directors of Georgia-Pacific Corp. has elected William H. Hunt president of the corporation. Robert B. Pamplin, formerly presidentr chairman of the board and chief executive officer, will continue as chairman and chief executive officer.

As president, Hunt will be primarily responsible for building products manufacture and sales. He moves up from exec vp. for plywood, gypsum and distribution divisions, a position he has held for six years,

Hunt will be succeeded by Harold E. Sand, who was elected exec vp. Sand will be primarily responsible for building products marketing.

The G-P board also elected Stanley S. Dennison as vice president of the distribution division replacing Sand. Dennison has been manager of the southeastern region of that division with headquarters in Atlanta, Ga. He now will be located in Portland, Ore.

Deoler's Visuql Selling Center

Through a series of do-it-yourself home remodeling films, lumber and building material dealers are turning "lookers" into satisfied customers.

A network of Visual Selling Centers has been established recently by more than 100 lumber dealers who have joined a NLBMDA program geared to educating customers.

The consumer-oriented program concentrates on the use in a dealer's store of a special Super-B lightweight, rear-screen sound projector. The complete package includes a Super-8 repeater projector, thoroughly pre-tested for nationwide ofiering; plus five I0minute color motion pictures on popular do-it-yourself projects; plus a quantity of customer "take-home" literature for each film subject; plus a supply of promotional envelope stufiers describing the Visual Information Center; plus a l6-page Guide Book containing important sales promotion and merchandising ideas; and, finally, a monthly Visual Information Program newsletter for participating dealers. The total package is priced at $635.

Potlatch Buying Townsend Lumber

.Potlatch Forests Inc. has announced an agreement in principle to buy a southern producer of hardwood and hardwood products, Townsend Lumber Co. of Stuttgart, Ark.

The amount of the sale was not announced. Townsend employs about 100 and owns 2i7,450 acres adjacent to other Podatch holdings.

to more qnd more Colifornio deqlers ond distributors. For yeor oround supplies of dimension lumber ond precision-trimmed studs, depend on D & R.

Old Growth Fir Dimension from F.S.P. Lumber Co., Port Orford, Oregon

Hemlock Studs from Worrenton Lumber Co., Worrenton, Oregon

Hemlock Dimension from Westport Lumber Co., Westport, Oregon

Western Building Hot Spots

Despite an anticipated decline in national housing starts in 1970 compared with 1969, the states of Arizona, California and Nevada are expected to increase ten percent.

While improving over the previous period, the match the 20.5% increase these three states chalked over 1968.

gain won't up in 1969

Douglas V. Cannon, economist for the Federal Home Loan Bank of San Frahcisco and source for these figures, forecasts total starts of 237,000 units in the tri-state area for this year, up slightly from 215,230 the previous year.

Armstrong Zops TV Ads

Network television is no longer a suitable medium for many national advertisers, according to Craig W. Moofie, vp. for ad' vertising at Armstrong Cork Co.

"There is nothing wrong with the medium," Moodie s a i d, "what is wrong is the way it is being used."

Due primarily to Pablum programing millions of Americans are tuning out tv, Moodie charged, particularly those from higher income homes. Exiting on the heels of the viewers are the adver' tisers who seek to reach these well-educated dropouts.

After 20 years of continuous television sponsorship, Armstrong has dropped network tv and placed its entire national advertising schedule in magazines. Armstrong's campaign will fill more than 300 full-color pages making the company one of the nation's largest users of magazine advertising.

Crockett Wins Mqrketing Aword

Harl D. Crockett is a recipient of the 1969 Marketing Excel' lence Award from National-American Wholesale Lumber Associa' tion. One of a select number of forest products marketing rnen chosen for this award {rom throughout the United States and Canada, Crockett is employed by American Forest Products, Tar' ter Webster & Johnson div., Cerritos, Calif.

The National-American Forest Products Marketing Excellence Award winners are selected frorn an association membership of 325 firms whose combined sales personnel number over 3,200. NAWLA companies achieved over 2 billion, 222 million dollars in sales during 1969.

Now, over 5,000,000 feet of dimension lumber and studs monthly manufactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-1280 or 783-0544.

Crockett has served the industry 39 years and has been em' ployed as a wholesale marketer for American Forest Products for 18 vears.

fhof's How lt Goes!

"Since we've been friends for twenty years, how about selling me plywood at half price?"