Merchant Magazine - March 1976

lf you're on the West Coast, chances are we can put garden grade redwood in your yard within a day and a half. As much of it as you want. ln practically any grade or size. Because at Louisiana-Pacific we have a fleet of trucks right in the heart of redwood country. Right at the center of our manufacturing operations. And no one in the world can bring you more volume or greater selection than L*P We'll bring you boards, from 1 x 4's to 1 x 12's. We'll bring you dimension lumber, anything from 2 x 3'sto2 x'12's. We'll bring 4 x4's, 4 x 6's, 6 x 6's, even timbers. And we will bring it to you rough sawn or surfaced four sides. So if you want garden grade redwood, and want it quick, call {213)S45-3684 in Whittier, or (415) 63&2322 in Oakland, or (707) 443-7511 in Samoa, or (7O7) 462-4791in Ukiah, California, Then see for yoursel{ how we turn the common into someth i ng extraordinary.

FLL,SH trIC|CIFI$ O LCIIJVEFI ITEMSi .STILE A FIAIL DCICIFI$i.

METAL FFIAME$i o MCILJLEDINGIS

DE Doons supplies PERMANEER coRPoRATtoN vinyl covened boand in bulk panels on cuE and assembled into wandnobe doons.

PERMANEER CORPORATION secunes stnaightness with double waxed backings.

All types of mouldings including pocket fnarnes and extenion fnarnes. Also cutting and packaging pen plan.

To supply youn needs, D,E. Doons offens the following flush doons fnom STRAIT DOOR & PLYWOOD CORP.

FLUSH DOOFIS: Pnefinish, pne-fit, cut outs, special glazing, rnetal on wood louvens, any size in widths on heights, Handboand Eo teak.

Guality stile and nail tuned uv NICOLAI doons rnanufacCOMPANY

BULK PANELS

WARDFIOBE DOORS

SeMng the lumbeL buildlng materials .nd homeimprovementmarkets- sina1922 lotmerly Weslen Lumber & Building Materials Me.chant

MARCH, 1976 VOLUME 54, NO.9

MAJOR NEWS and FEATURES

THE SELLING SEASON KICKS OFF ON REDWOOD FACTS BEHIND REDWOOD'S MARKET STABILITY

ILLUSTRATED LOOK BEH]ND THE BEL-AIR DOOR

ANOTHER RECORD LOAD OF HEMLOCK IS SHIPPED

A NEW KITCHEN AND BATH PROMOTIONAL PUSH

D-l-Yers: NOW YOU CAN TELL THEM WHERE TO GO COMPOSITE PANEL PRODUCTS SAVE MATERIAL

G-P's NEW DISTRIBUTION MARKETING PROGRAM

TRANSPORTATION THEMES L.A. CLUB MEETING

PRICE HIKES THREATENED BY PROPOSED BILL

INDUSTRY VETERAN RETIRES AFTER 52 YEARS

REID & WRIGHT BUYS A LARGE REDWOOD PLANT

NATIONAL DEALER GROUP HAS NEW AD PROGRAM

NEW $2 MILLION UTAH BUILDER SERVICE YARD

FIRM

Publisher Emeritus A. D. Bell, Jr.

Editor-Publisher David Cutler

Contributins Editor Dwiqht Curran

Contributing Editor GagE McKinney

^"f;[::'B:I:*uciion M!r'

Art Directol Martha Emery

Staff Artist Terry Wilson

Circulation Marsha Kelley

The Merchant Magazine is oublished monthly at 4500 tampus Dr.. suite 476. Newport Beach, Ca. 92660, Phone (714) 549-8393 or (714) 549-E394 by The Merchant Maeizin6. Inc. Secondclass Dostaqe ratei naid at Newoort Beach. Ca..-and addiiional offices.'Advertising rates upon request.

ADVERTISING OFFICES

NORTHERN CALIFORNIA & PACIFIC NORTHWEST 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660. Phone (714) 5498393.

SOUTHERN CALIFORNIA

Carl Vann, 1385 Westwood BIvd., Los Angeles. Ca. 90024. Phone (213) 477-7593 or (o14\ 549-8393.

SUBSCRIPTIONS

Change of AddressSend subscrip- tion orders and address chrnqes to Circulation Dent.. The Meichant Magazine, 4500 Campus Dr., suite 476. Newoort Beach. Ca.92660. Include address label from recent issue if possible, plus new address and zip cooe.

Subscription RrtesU.S., Canada, Mexico and Latin America: $5-one year: $8-two years; Sll-three years. Overseas: $7-one year: $l l-two vears. Single copies $1.00. Back copies-$1.50 whdn avdilable.

The Merchant Magazine serves the members of the: Aiizona Lumber & Builders Supply Assn., Phoenix; Lumber Merch'ahti Assn. of Northern California. Los Altos: Montana Building Material Dealers Assn., Helena; Mountain States Lumber Dealers Assn., Salt Lake City and Denver; Lumber Assn. of Siruthern California. Los Anseles: Western Buildins Material AssnL Olympia. Wa.

THE MERCHANT MAGAZINE

i.s an independent nuga:ine for the retail. vhole.sole and di.stihution level.s of the Iunher and buildirc nnterial.s and honte inprovenrcnt indu.str.r' in the l3 lUestem .tlolcs, concenlrating on nrerchandising, nnnagement and accurate, faclual nev's reporting and inlerprelation.

Are you ready for underground trees?

al NE of the by-products of all the current \rf excitement about our Bicentennial Year is the pile of predictions that has been accumulating as to the direction of the country, its economy and its people in the third century of this great republic.

One of the predictions we didn't expect to be making, if we expected to be making any at all, was that trees would be produced underground. You know, like under the dirt. Underground. But, perhaps indicative of the mind'blowing surprises that lie ahead for us all, that is exactly where trees are now being successfully grown. Underground.

It seems that 3,000 feet underground in Kellogg, Id., some 4,000 pine tree seedlings are happily growing in one of the ventilation shafts of the 90 year-old Bunker Hill Mine, comforted by a 75o temperature, ideal humidity and insect free air. "Sunlight" is provided by high intensity multivapor quartz lamps (which is not the stuff of which poems are made, but the trees apparently thrive in it).

Company estimates put the cost of producing the containerized trees at $80 per thousand

compared with $300 per thousand in above ground commercial nurseries. Additionally, the trees have shown better survival and growth rates than those grown in outdoor seedbeds and planted with bare roots while dormant.

It is all going so well that the firm is considering an expansion to produce 100,000 trees per year for use in a revegatation project on land affected by mining projects.

Growing trees underground may seem strange and 'onot right" atfirst thought. But then again, why not? Why not try something new if it works as well or better than the usual? The greatness of this country is in some large measure the result of just that freedom of thought that lets minds go ahead to something new, something unusual; to that something that at first seems strange and "not right".

As we listen through this birthday year of other new and startling methods, ideas and predictions of future wonders, let us all restrain the natural impulse to reject the new in favor of the known and comfortable. If we don't grow along with bur trees, it isn't likely that 2076 will see the wonders we predict from 1976 for it.

Our capabilities mean better, faster service for both odd lot and volume buyers. We're at the raw material source,

It's Re

T HE Calilirrnir Rc,lwood AssociI rrlion krrows tltll Sprirrg starts homeowners thinking about outdoor living, especially in the West, where Spring comes carly.

Tlie association's big push 1br Spring prornotion is Garden Grades of redwood. the lower-cost knot and sapwood containing grades.

A dramatic campaign of advertising, publicity, literaturc and other activities will capitalize on consumers' natural inclination to inrprove and enlarge outdoor living areas.

Dealers should be thinking about outdoor living too, and this year the CRA will bring redwood dealers directly into the promotion program by including a new tag line in all garden grades adverl:rstng: "Bttild it better see your Redwood Dealer Jirst. "

Story at a Glance

Garden grades of redwood are getting a major promotional push this Spring and Summer, now is the time to tie in and prepare for the business to come described are the whys and hows on getting in on the action.

Following up on tl'ris thenie, CRA member rnills will provide dcaler banners: "Build it better-with Redwood!"fbr display in windows or at points of purchase.

Redwood garden grades will be promoted for decks, fcnces, shelters, garden work centers, bcrtches, planters all the projects that homeowners (PLease turn to page'to )

/ood Selling Season

GARDEN W0BK centers will be important additions to outdoor living as emphasis on home planting and gardening increases. This one was built of garden grades of redwood and will be featured in C RA's Spring promotion.

SEBIES of construction tip sheets show do-it-yourselfers how to build outdoor proiects with garden grades of redwood. Sheets are excellent point-of-sale giveaways and are available in bulk from redwood suppliers.

(Continued from page o )

will want to build in time for summer enjoyment.

Dealer sales aids such as statement stuffers, art for local newspaper advertising and art for Yellow Pages promotion are especially designed to promote garden grades, and dealers should use them to take advantage of the larger promotion generated by CRA's program.

Garden grades are an ideal product for the outdoor living market. They are less expensive than the clear or architectural grades of lumber, and their rustic knot texture and the patterns of the sap-containing grades make them a "natural" for all garden and outdoor uses.

The three grades referred to as "garden grades" are Construction Heart, Construction Common and Merchantable. Sapwood containing Construction Common and Merchantableare probably the least known and the most economical. They should move well if properly promoted by dealers.

Construction Common and Merchantable are not decay and rot resistant, and therefore cannot be recommended for in-ground use, but they are ideal for decking, fence boards, trellises, benches, railings and many other above-ground uses. They are readily available from mills and wholesalers and can be a profitable item that should be in every dealer yard.

In Spring planning, the redwood association has recognized the appeal of garden projects for the do-it-yourselfer, an increasingly important source of retail lumber sales.

Much of the CRA garden grades advertising and literature is tailored directly to the do-it-yourself trade.

Ads contain coupon offers of idea books and construction tip sheets that not only suggest redwood designs, but show the customer "how to do it." A wide range of these booklets, pam-

phlets and tip sheets on garden grade projects can be ordered by dealers through their redwood suppliers for use as customer give-aways.

Decks were in the promotion spotlight last year, and based on the single year performance, the booklet '?edwood Decks-Do It!" proved the most popular the association has ever produced. A total of 77,000 booklets were distributed.

GARDEN SHELTERS AND WORK CENTERS

This year, the emphasis is on garden shelters: entertainment. relaxation or garden work centers that provide storage and seating as well as shelter and space. A new l2-page color booklet "Redwood Garden Shelters" gives homeowners both design ideas and the construction and finishing details they will need to build the shelters thev choose.

The growing consumer interest in planting and gardening indicates the need for garden work centers and shelters where potting, plant fertllization, storage and all the other activities of gardening can be accommodated in one spot. Garden shelters can also serve to provide extra "outdoor room" space for entertaining, relaing and for children's play area.

F0B RETAIt dealers, a window or pointof-sale banner t0 tie in with tagline of CRA ads.

CONSTRUCTION COMMON REDWOOD

IilERCHANTABLE REDWOOD

SPBING and summer promotion focuses on lower-cost garden grades-Construction Common, Construction Heart and Merchantable. C RA recommends these grades f or decks, fences, benches and other outdoor home improvements. All three grades contain knots which provide attractive rustic texture for outdoor structures. Chart shows which grades may contain streaks of cream-colored sapwood. All-heartwood Construction Heart is generally reserved for members in or near the ground.

T)II IICOWOOOlffifitf"^*

Redwood ffic@

WRedwoodmus

The natural look for lences

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Dealers can capitalize on the CRA's magazine advertising, publicity, local newspaper publicity and literature production by getting themselves, their stocks and their employees ready for Spring selling. CRA will provide a sample kit of sales aids and a promotion aids price list. Address your inquiry to California Redwood Association, 617 Montgomery St., San Francisco, Ca. 94111. Bulk orders for sales aids can then be placed through redwood suppliers who will make special prices on most materials.

Wholesalers may also want to know that a new version of the CRA film. "hoperties and Uses of Redwood" is available through member mills and is ideal for use at sales meetings, dealer seminars and similar types of gatherings. The new film includes an extensive section on garden grades.

Above alf, retail dealers should look at their stocks now and contact their suppliers so that they can be well supplied with redwood garden grades when the consumer demand generated by CRA promotion is felt across the counter.

REDWOOD GAROEN GRAOES

All Heartwood May Conlain Sapwood

GABDEN SHETTEB ad will run in color in national magazines, carries special tagline to bring customer to dealer.

ART for retail dealer ads in local newspapers is provided by CRA.

The whys of redwood's market stability

by Tom Malarkey Vice President - Sales The Pacific Lumber Company

f f ATURE takes her time to l!produce a redwood tree, and The Pacific Lumber Co. takes its time converting that tree into redwood products at its manufacturing complex in Scotia, Ca.

There are a,number of reasons why a considerable length of production time is required. It is advantageous for wholesalers and retailers to be aware of these and to know how redwood lumler production varies from that of other softwood species. These production requirements affect not only the products but also the marketing practices of redwood lumber.

A mature redwood tree contains a higher percentage of water than any other softwood species-in extreme instances having twice as much water, by weight, as wood. The amount of water content depends on several variables, principally the location of the tree and the particular site growing conditions.

Water distribution in the tree is largest at the base and decreases toward the top. Most all butt logs, and sometimes the next log as well, are "sinkers"-they will not float in water.

Redwood gives up its moisture very slowly. Thus lumber cut from logs with high moisture content must be dried much longer than lumber from logs with lower moisture content.

Story at a Glance

The several reasons why a considerable length of production time is required for redwood; how this affects marketing practices and why it is to retailers and wholesalers' advantage to be aware of these facts.

Over the years Palco has developed three classifications for sorting green redwood lumber which are based on drying characteristics. These classifications are simply heavy moisture content, medium, and light.

The sorting of these moisture content classifications added to the usual sorts by size and grade require green chains much longer than normally used in mills producing other species. Palco's green chains total more than 1,500 feet in length and accommodates around 900 segregations.

UP TO 30 MONTHS

Palco's "Heavy" rough green redwood requires from 12-24 months of air drying, depending on thickness, before the lumber can be kiln dried. "Medium" class requires about one half the air drying time of the "Heavy." "Light" moisture content stock may go directly to the dry kilns without the preliminary air drying.

Most of the upper grades of redwood lumber, which make up over 70% of our old growth redwood come from the lower logs of a tree. Thus these upper grades require the long periods of air drying prior to kiln drying. It can readily be seen that up to 24-30 months can easily pass between the time of logging and the time the finished dried product is shipped.

The people who have visited Palco's Scotia facilities see air drying yards seemingly without end. To take care of the air drying inventories we have in excess of 50 acres of drying yards and can have more than 50 million board feet air drying at any one time.

Having gone to this much care and expense to air season and then kiln dry, Palco sees to it that after kiln drying the lumber is then always under

roof, through all subsequent manufacturing, storing, and loading.

The necessity for the physical and financial capacity to carry large inventories has a beneficial effect on the marketing flexibility of redwood lumber and plywood. Palco has become used to periods of large inventorying during its lO7-year history.

The physical facilities plus an attitude of willingness to carry large inventories allows the company to ride out times of market unrest. During periods of decreased market demand we can stockpile products rather than move them in unfavorable markets. Then when demand picks up again, Palco is in an even better position to supply its customers. Thus our redwood products are not subject to the wide market gyrations sometimes experienced by other species and building materials.

Customers have come to appreciate the market stability of Palco redwood and the availability of a dependable supply.

Forecasting market demands as far ahead as we do, especially in terms of lumber sizes, can be difficult at times.

However, with 107 years of experience. we are able to do what we think is rather an exceptional job. The necessity for carrying large inventories imposed on us by the character of redwood, has an added bonus in the marketing and shipping flexibility thereby provided: this works to our benefit as well as to that of our customers.

N.NNoltd'atfi'% l|UilIEN ilLIET$

Hunter Woodwork's tradition of quality and service since 1943, has made it one of the nations leading pallet manufacturers.

Call onour experienced sales engineers for help with your pallet, box, skid and cut lumbei problems in any of the 50 states.

During ourbicentennial year and into the future, HunterWoodworks will continue with this tradition ofquality.

The story behind the Bel-Air door

S a manufacturer and distributor, Bel-Air Door Co. is justly proud of the superlatives that have grown up around its operation: among the largest fir door buyers in the United Statesi one of the oldest firms in its field: and undoubtedly one of the best financed door companies in the country.

But in chatting with Samuel Fineman, the energetic president of the firm, it quickly becomes apparent that they are even more proud that the average length of employment for approximately 75 employees in the firm is an astounding 22 years.

When business tapered off for all firms in the door business in 1974-75, only Bel-Air maintained its full complement of workers and staff Remarkably, they have even added people in the last few months.

Top management knows, and the employees know, that it is more than enlightened management that keeps the work force intact. It means some short term sacrifices for the company, but it is an investment in productivity and satisfied workers that has helped produce the continuing growth of the firm.

Bel-Air provides an almost bewildering selection of interior and exterior doors. Included are hand carved entry doors of many sizes, designs, and types: standard domestic stile and rail panel doors: hollow and solid core slab doors. Additionally, they have a full line of pine louvre products: Bel-Air specializes in combination and jalousie doors and units, some types of glass, as well as several other allied remodeling items.

In order to ensure their enormous requirements and a continuing supply of imported hand carved doors, Bel-Air developed a large, well equipped door factory located near Seoul, Korea to manufacture doors of unique design exclusively for Bel-Air's own distribution. They are currently building another new factory outside of the United States to manufacture the right type of doors with high qualitY, at competitive prices.

In addition to manufacturing doors, Bel-Air's Korean operation is totally integrated. It processes logs through its own milling and kiln dry operations. Most of the imported hand crafted doors are completely finished, while a few need additional manufacture at home base in Alhambra, Ca.

An important production area within the block square facility (over 100,000 sq. ft. under cover) is given over to glazing aluminum sash thAt go into Bel-Air's combination doors and Plaza and Mo-Bel-Air combination door units as well as other similar products.

Besides doors, they are a major importer of birch plywood door skins and distribute west of the Rockies for Canada's huge Megantic Mfg. Co. of Lac Megantic, Quebec.

Like other successful companies, they are advertising and merchandising minded. In addition to a continuing schedule of full page advertising in selected major trade magazines, including the use oflavish brochures actually

inserted into the magazines, they staged a four day Grand Opening for their new Plant Showroom in the fall of 1974.

Story at a Glance

The story of Bel-Air Door Company, one of the West's major door manufacturers and distributors headquarters is a block square plant many of its highly-regarded hand carved doors come from its own Korean plant.

A remarkable service for their customers, the showroom is even open to customers' customers (by appointment) so that potential buyers can see the doors they are planning to buy in person. Dealers never need an appointment if they accompany their own customers. This eliminates the possible misunderstanding that could result from an inexperienced person selecting one kind of door from a catalog and thinking he was getting another. Architects, decorators, dealers, and other specifiers and sellers quickly made the showroom a popular place.

The showroom has about 50 doors displayed on plush carpet, and is well lighted to illuminate their best features. Descriptive trade literature is placed about at strategic locations and inside sales advisors stand ready to answer any customer requests.

Bel-Air Door Co. has its own fleet of trucks that it uses to make customer deliveries to five Western states: California, Nevada, Oregon, Washington and Arizona. The company also has a sales office in Honolulu, Hawaii and Burlingame, Ca. It handles national sales through its in-house sales force at its Alhambra headquarters.

The corporate predecessors go back to 1916, when the late Morris Tyre,

BEt-AlR president Samuel Fineman.

D00R INSPECTOR-repairman (1) is on fulltime duty to insure quality. (2) One of three door glazers who install a variety of types of glass in doors. (3) 0ne of several combination door production lines. Installer is using automatic screw driver. (4) Sash assembly operator on automatic sash assembly machine, part of a $l/4 million sash tooling. (5) Screening operation in the Bel-Air panel production line. Line operates fulltime, every day, year round.

Samuel Fineman's father-in-law, founded a company dealing in the glass business. The firm evolved over the years, moved away from concentrating on glass (though they still do a healthy business in glass) and now concentrates on doors. Starting with the company in early 1954, Fineman learned all phases of the business and in 1959

began a sister company, Alhambra Metal Products, which today does the bulk of its business supplying Bel-Air Door with jalousies and aluminum sash. The dollar value of the Alhambra, Ca., plant is put in excess of one and one-half million dollars with the worth of the machinery being an additional one-half million dollars.

Innovations in production, nrarketing, advertising and promotion have always rnarked the firrn as it has moved deftly through an ever-changing business world. Under the leadership of its able president, the future augers well for this experienced, solidly based exarnple of aggressive American free en terDnse.

ENOUGH hemlock to make a small hill (note size of workers on barge) backdrops (l-r) Daryl Bond, All-Coast Forest Products, and Clem Twombley, Doman Timber Sales, Ltd. In lower left picture, two cranes and a number of forklifts work away at unloading. Even its ocean going tug, right hand picture, is topped by huge mass of hemlock dimension. Lumber was loaded at Cowichan Bay. Vancouver lsland; Westcan was the shipper.

Another Record load of hemlock

S the biggest lumber market in the world, the greater southern California area understandably consumes lumber in gargantuan quantities and the barge pictured here qualifies as a biggie in anyone's league.

Loaded with 5.1 million gross footage of hemlock dimension lumber, enough to build more than 500 homes; it was valued at approximately S800,000. It is the largest single barge of lumber ever landed at Los Angeles Harbor, eclipsing the previous record setabout a month previous by the Ed Fountain Lumber Co. (see The Merchant, Jan. p. l3 ).

All-Coast Forest Products, Whittier, Ca., a division of Hampton Lumber

Sales Co., Portland, is the sales agent for the lumber for Doman Timber Sales, Ltd. The Canadian firm produced the lumber from five of its mills on Vancouver Island, B.C. Its parent company, Doman Industries,

Story at a Glance

Carrying enough lumber for more than 500 homes, barge of Canadian hemlock dimension lumber sets a new record as the biggest single barge of lumber ever landed at Los Angeles Harbor. .shipment is first of many scheduled.

Ltd., is a large firm with interests in lumber, logging, truck transport, building supply wholesaling and cement. It is their first ever shipment into the Western U.S. market.

Doman produces 500 million feet of lumber per year or approximately 1.5 million feet per day.

The enormous barge (Seaspan 222, out of Vancouver, B.C.) has outside dimensions of 299' x 68' and was towed by an ocean going tug, a converted Norwegian whaler with engines rated at 3800 hp. It made the trip in slightly over five days.

The shipment of the Canadian hemlock is the first of many scheduled for the southern California market.

EXTERIORS:

Uses: Provides quality and prestige exteriors for all types of constructionf rom the most expensive custom homes to vacation cottages. ldeal also for commercial buildings where beauty of wood and ease of maintenance is required. Uses: siding, soffits, patio dividers, garden structures, carports, etc. Appf ication: The 3/a" panels may be nailed direct to studs 16" o.c.serves as both sheathing and siding in one application. Eliminates need for wall bracing and building paper. Or may be applied over any type of wall sheathing. In either case use corrosion-resistant 6d siding nails: hot dipped galvanized (not electro galvanized), stainless steel, or aluminum. Space nails 6" o.c, on panel edges, and 12" on intermediate studs, Drive flush but do not set. lmportant: leave 1/s" space at panel edges and ends; do not butt up tight.

Finishing: The saw-textured surface will hold finishes up to twice as long as many smooth surfaces. A water repellent is applied at the factory, providing ideal surface for natural weathering, staining, painting or bleaching.

STAINS-any desired color can be achieved. Penetrating stains allow grain and texture to show through. Heavy bodied stains tend to conceal the grain but not the texture. Both provide excellent and easily maintained finishes.

NATURAL REDWOOD COLOR-use reddish brown penetrating stains. List of recommended stains is available. Some so-called "Redwood" stains are redder than natural redwood.

WEATHERED REDWOOD APPEARANCE

if driftwood gray is desired on exteriors, no additional finish is necessary. Surface will turn a buckskin color and then a driftwood gray. Additional water repellent applications will retain buckskin color longer. Pigmented bleaching oils will produce immediate driftwood color.

PAINTSstains are best, but if paint is desired, the recommended procedure is to use an oil or alkyd resin primer with an acrylic latex topcoat which is made for use over the orimer.

CAUTIONdo not use varnish on exterior. Do not use shake and shingle type stain or paint.

INTERIORS:

Uses: Saw-textured surface accents the natral beauty of redwood grain and colorhelps conceal scratches.

Application: Use casing or finishing nails to provide at least 3/n " penetration into framing. Use of redwood colored nails, available at many building material dealers,eliminates nail hole filling.

Finishing: Most any type of interior finishing procedure may be followed, though for best results we recommend stains or clear sealers. I n many instances the factory-appl ied water repellent is the only finish desired.

NEWS tsR[EFS

Widespread unemployment, wood and paper shortages, higher prices and further delays in the housing recovery will result if the Monongahela court decision is applied nationwide, forecasts National_ Forest Products Assn. pres. Eliot Jenkins. .

The controversial decision, which originally applied in only 4 Southeastern states, eliminates clearcutting, essentially limits logging in National Forests ro dead, dying, diseased and overmature ftees .. the decision was based on a narrow interpretation of the 1897 Organic Act.

Now under appeal in the West following its application in the Tongass National Forest in Alaska (which threatens the jobs of 1500 workers), an appeals court decision is expected in early April from the Ninth Circuit Court.

If the Monongahela decision is upheld, timber sales could be severely limited from the National Forests; the Ninth Circuit Court covers the heavily timbered Western states of Oregon, Washington, Arizona, California, Idaho, Montana, Nevada, 'Hatvaii and Aloska.

Quoting the USFS, Eliot Jenkins has said: '"The Monongahela issue could cause the loss of three-fourths of the timber avatlable from the nation's 155 National Forests in fiscal 1976 and a 50% reduction to the end of the century." . morethan one fourth of the softwood saw timber used in the U.S. comes from the National Forests. .

An 11% jump tn btdg. permtts was about the only bright spot in the Jan. housing start figures (latest available) which were down for the 3rd mo. in a row, a

6 mo. low . starts were at a seasonally adjusted annual rate of 1,221,000 units. off 5% from Dec., but 2lVo above Jan. a year ago when the figures hit their lowest monthly levels in nearly 30 years. .

Favorable signs for housing: prinre lending rate now at 6Yz%; Western s&ls posted a record net savings inflow in Jan. (much of that $$ will go to home mortgages); Federal National Mortgage Assn. says mortgage interest rates could drop as low as 8%% in "1 6 consensus at nt'|. builder show in Dallas was for a housing upswing '76 - '77.

Redwood Empire, Inc., Belmont, Ca., is now exclusive sales agent for Preston Lumber Co. , Cloverdale, Ca.; Jack Davies, Preston gen. mgr., is coowner of Preston Lumber with Roger Burch of Redwood Empire. Davies was formerly with Masonite's 14estern Lumber Div.

Mark's Building Supply is the new name for Richards Payless Lumber, Island City (LaGrande) Or., since Mark Richards acquired his father's share of the business . . .lholf Creek Lumber. Wichita, Ks., has been purchased by Chandler Supply Co., Boise, no price revealed; Jerry Weimer of Boise is the new gen mgr.

Bob Porter, all ex-United Wholesale Lumber . Boise Csscade has bought sawmills from Avery Brothers Lumber Co.. Kettle Falls, Wa.. and Olson-Lawyer Lumber Co., White City, 0r.

Floor Service Supply Co., San Jose, Ca., has a handsome new hardwood display at The Design Center, S.F. . . lilood Markets, Irtc. is a new lumber and plywood wholesaling company in Portland. and is a wholly owned subsidiary of Mercill Lynch Co., which is also the parent of Menill Lynch, Pierce, Fermer&Smitlt...

Longntont True Value Hardware, Longrnont, Co., has filed a $5 million suit against Evans Products, alleging fraud and breaches of contract in connection with a distributor agreement covering territory in northern Co. more than 76,000 attended the l Tth annual Colorads Home & Garden Show, & 357o increase in attendance, second highest in show history.

California Pacific Wholesale Inc. is in a new distribution center, Cucamonga. Ca.; reman. and milling facilities are being built Pope & Talbot will spe.nd. $3 million in.a dry lumber and boiler expansion program, Port Gamble, Wa. K&R True Value Hardware, Phoenix, has remodeled its store.

Bohemia Inc., Eugene,plans to buy Yuba River Lumber Co. and Brunswick Timber Products, both owned and run by Bill Pendola and his family; excluded in the agreement is the retail building material operations, no price revealed in the sale.

Catifomia-Ttmberllne, Santa Ana, Ca., is a new wholesale distribution yard firrn begun by Bill Gunnell, Pete Skibba and

84 Lumber Co., Eighty Four, Pa., has purchased 2.87 acres near Stockton, Ca., for a new store fire caused $12,000 damage to Grand Avenue Lumber & Hardware, Glendale,. Az., recently . Southwest Forest Industries, Phoenix, is closing its Flagstaff particleboard plant and its Montezuma Plywood subsidiary in Dolores, Co. .

President Ford recently signed a bill into,law setting up a MefricConversion Board to coordiriati a voluntary conversion to mettic measure by U.S. firms; no dea& line or even a probable date'fio1 conversion was specified.

L:y*I:3* K5

Quality Lumber

REDWOOD-Kiln Dried or Green

Rough or Surfaced

DOUGLAS FIR-Rough Cuttings

Premium 4x4 and 4x6-FOHC

1450f and 1750f Stress

Kiln Dried Clears

SUGAR PINE-S4S Boards

Station to station

PHIL KELTY 707 -487-3201

DEAN FOX 707-487-3231

San Diego area call:

STANHESS 714-442-1693

P.O. Box 250 Smith River.

Rough and S2S Shop and Better 6 California 95567

GALEN DAR

MARCH

Western Wood Products Assn. - March 9-12, spring meeting, St. Francis Hotel, San Francisco.

Spokane Hoo-Hoo ClubMarch 12, noon meeting, The Stockyards Inn, Spokane, Wa.

National Building Material Distributors Assn. - March l6-18, Financial Management seminar, Washington Athletic Club, Seattle, Wa.

Orange County Hoo-Hoo ClubMarch 18, meeting (Chuck Knox, L.A. Rams coach, speaker) Mr. Mikes, Tustin, Ca.

Woodwork Institute of CaliforniaMar. 18-20, 25th annual convention, Quail Lodge, Carmel, Ca.

Northwest Hardwood Association Grading School March l8-20, Holiday Inn, Kelso, Wa.

Housewares & Variety Merchandise Show - Mar,2l-14, Los Angeles Convention Center, Los Angeles.

American l{holesale Hardware Co. - Mar. 2l . dealer hardware & sporting goods show, Long Beach Arena, Long Beach, Ca.

Oakland Hoo-Hoo Club. - Mar. 23, Golden State Warriors basketball game, Oakland Coliseum, Oakland, Ca.

Spokane Hoo-Hoo Club - March 23, meeting, The Stockyards Inn, Spokane, Wa.

Particleboard SymposiumMarch 23-25, Washington State University, Pullman, Wa.

APRIL

Plywood Seminar - Apr. 2, College Inn Conference Center, University of Colorado, Boulder, Co.

San Joaquin Hoo-Hoo Club - Apr.2, Casino Night, Dante Club, Fresno. Ca.

TREES ARE AMERICA'S RENEWABLE RESOUBCE

Western States Lumbermens Council-April 4-6, meeting, (place to be announced).

Los Angeles Hoo-Hoo Club - April 8, board meeting, Tudor Inn. Norwalk. Ca. Fred

AUIER Mt0., lllc.

MffiUMSTURTIS ||F:

o Cabinet Cut-Stock Parts

r Ouality Turning Squares

o Kiln Dried ALDER & MAPLE Lumber

||UR REPUTITI|I]I IS BTSTII |lII:

o Quality of product

r Meeting shipping schedules

r Adherence to specifiedquantities of component parts as ordered

r Shipment of hard-to-make items as well as easy ones

r Completion of accepted orders

GUT ST||CI( TAGT|IRY at White City (Medford), Oreg.

lfEW il||lttRll slwillLL ready for production in Coos County, Oregon, with lumber graders qualified to use PLIB grade stamps.

THE C00S BAY, a former lumber ship once owned by the Al Peirce Co. spent the better part of 2 days recently stuck to the beach at Newport Beach, Ca., coincidentally the home office of the Al Peirce Co. The lumber wholesaler donated the 328'freighter to a charitable organization several years ago. The vessel was empty and on its way to Los Angeles Harbor from Panama for extensive repairs at the time of the grounding.

Kitchen/Bath Cabinet Push

The National Kitchen Cabinet Association has expanded its efforts to promote certified kitchen and bathroom cabinets in 1976.

In addition to continuing its newspaper publicity program, NKCA will develop broadcast material for television and expand its "Kitchen and Bath Planning" supplement materials for newspaper and dealer advertising managers.

Homeowners are being advised that kitchen and vanity cabinets bearing the NKCA certification seal have been tested for compliance with the A 161.1 standard of the American National Standards Institute. This standard establishes minimum construction and performance criteria to assure satisfactory performance of the cabinets under conditions normally found in kitchens and bathrooms.

Tell 'em Where To Go

Try directing eager do-it-yourselfers to their local school district headquarters when they seek in-depth how-to information. Many cities and towns have courses on wood shop, carpentry, house repair and maintenance, electrical, plumbing and the like available through their adult education, continuing education and night school programs.

Member

Subscriber .t@ Pacific Lumber

Classes are usually 2 to 4 hours long and meet once a week for 4 to 12 weeks. Costs vary from free to about $30 per course and some require students to pay for materials.

P.O. Box 2489 White City, Oregon 97501 Phone (503) 826-4088

Composite panel products

A house built in part with new composite panel products that presage a conservation-minded revolution in construction materials has been shown to government officials, code authorities and area builders near Gaithersburg, Md.

The four-bedroom, three-bathroom home is in an area of first class resi

dential construction, with homes in the $70,000 - $85,000 price range.

Use of the composite panels was arranged by the American Plywood Association, Tacoma, Wa., in cooperation with the builder, to demonstrate that these new materials can perform acceptably in combination with conventional materials.

it's your inventory

The demonstration is jointly sponsored by the U. S. Forest Service, HUD and APA.

Composite panels are combinations of veneer and reconstituted structural cores. The aim is to combine relatively low-value wood materials from logging and milling waste with veneer to produce higher-value building materials utilizing up to 90% of the log.

New composite building materials for both panels and studs offer the potential of greatly improving the supply of plywood and lumber for residential construction by substantially increasing the amount of usable wood products derived from a tree.

The 2,860 sq. ft. house has a floor of 314" composite underlayment panels glued to joists 24" o.c. The roof sheathing is of 7/16" composite panels attached to rafters 24" o.c.

Both floor and roof panels are being produced in Idaho by Potlatch Corp., which is playing a leading role in pioneering introduction of composite panels. The new products have been extensively tested by APA. Research has established that the composites can be used interchangeably with conventional plywood sheathing and underlayment.

in

Another demonstration house featuring both composite panels and Com-Ply studs was recently completed in Vancouver, Wa.

New G-P Marketlng Program

Georgia-Pacific Corp.'s new 1976 marketing program will emphasize a single source supply with the addition of new product lines to its extensive selection of wood and gypsum building materials at most company wholesale distribution outlets.

New product lines to be distributed include fiberglass batten insulation: resilient vinyl asbestos floor tile for industrial and institutional as well as residential flooring: roofing: brick; nails, and even polyethylene film. Ceiling tile, kitchen cabinets and carpeting are also being added. Most are already available at G-P local warehouses from coast to coast with selections seared to local markets.

Huntington Beqch

Trcnsit qnd Direct Mill Shipment - Roil - Corgo - Truck & Troiler

Notfust plywood

tlmbers too

You know you can get the plywood you want at Crown Plywood. But did you know thatwe also carry complete inventories on rolled roofing, redwood and cedarfencing, masonite products, Doug Fir timbers, pine commons, redwood bender and lath, and plywood sidings?

You can get it all with one call from Crown Plywood.The lumber you need, ?nd the service you expect.

So give usa call at 714-530-3924.

TRANSPORTATI0N NIcHT meeting of Los Angeles Hoo-Hoo club drew truck, rail and waler shippers from Coos BaV, 0r. to San Diego and points in between. 46 golfed before the banquet, Hugo Miller winning low gross, Frank Stanger low net. (1) Fritz 0uirin of C-O Trucking, George Clough, Inland Lumber Co. (2) Kent Sherburne, Simpson and Gail Lamson, Marquart-Wolf; Maureen Howard, South Bay Redwood Co. Girls of local Hoo-HooEtte club helped run meeting. (3) Mel Pearce, Hal Borstad, John Weston. (4) Ed Leahy, Carvel Brown. (5) Jim Frodsham, Harl Crockett, Andy Ersek. (6) Jim Cameron, Jack Chambers. (7) Joe Costa, Ken Evans, Tony Gilbert, Howard Lee. (8) Don Bailey, Bill Bradley. (9) Ernie Matthes, Cal Wyss, (10) Charley Brown, Don Stobaugh, John Sweet. (11) Stan Cochran.Jim Fair. (12) Rick Blakemore, Cliff Toberty. (13) Ken Coleman. (14) Hugo Miller, Harold Hes. (15) Ray McKendrick, Phil Heim, Neal DeWitt. (16) Mel Rhodes, Toby Hunter, Jim Martindale. (17) Ken Thompson, Frank Stanger, Frank McLean.

Hlgher Lumber Prlces?

Sen. Jennings Randolph (D-W. Va.) has introduced a bill to regulate Federal timber management and reform management practices on National Forests to end the many disputes and controversies resulting from the U.S. Fourth Circuit Court of Appeals decision in the Monongahela case.

Industry estimates say the bill would reduce the current level of timber growth and harvest on the National Forests by about 60% which would drastically hike lumber prices.

(Please turn to page +e)

f f |HAT next Uncle?

UU fnis past year has been a reflection of misery as we constantly duck the barrage of'legislative missiles being hurled at us.

If the government is attempting to get us to cry Uncle, I've been doing it for quite a while with no effect. Although I may sound pessimistic I must admit that as an industry we accomplished a lot in the past year.

Five Western states merged their common interests and have formed the Western States Lumbermen's Council. Many have received bulletins from this group. You will be hearing a lot more since the associations are on the right track to providing dealers more and better information and programs as a result of joint efforts.

Through our National Association we have succeeded in holding back passage of Consumer Protection Agency legislation, thwarted 1975 attempts at Common Situs

picketing, have established a national housing policy, have been recognized by the federal regulatory agencies as a group that has a vast wealth of knowledge that can be tapped for improvement of the nation's economy, and have even had a message from President Ford congratulating our National on many years of service to the industry and the nation.

Our own local efforts have been outstanding. We have established a permanent association headquarters in which we have already had several meetings. Our move to the new headquarters has already proven a savings in rent versus maintenance and operation of the facility.

We have been effective with CAL/OSHA. Our association members have not suffered the depth of inspections that others have because of our excellent safety programs and the dealer's compliance with the regs.

The fine work done by the safety representatives of our firms, for those of us participating with the association in the program, cannot go unnoticed. As a group we have managed to reduce our loss ratio to 4I% which is a great reduction over what we had three years ago. It was unfortunate that our workmen's compensation dividend did not match the great efforts made by each of you. As you are aware we have changed workmen's compensation carriers and hope to do better next year.

As I peek ahead in 1976 the same confusion still exists, only now it is clouded in a mist of election propaganda. There will be bits and pieces of legislation passed only for the purpose of vote getting. Most of our unwanted legislation that we fought hard against in 1975 will be back to haunt us again. Housing starts will not increase much above the 1.4 million mark so that means that we need to stay with the walk-in customer and arrange our operation to accommodate him/her.

MOUN[AIN $[AilE$

By KENT MOXEY execulve secretary

l, ILBMDA reported the following

I lonthe curre.nt problems conceTnine the national forests: "As a result of the Fourth Circuit Court decision on Monongahela National Forest. W.Va.. and the Forest Service ban on timber sales in the nine national forests of the Fourth Circuit, adoption of the new definitive legislation will have to be the remedy to this serious situation facing the forest products industry.

An administration bill is expected to be introduced shortly for a longterm solution. Should it become apparent that Congress will not act in

COLORADO EASTERN IDAHO WYOI/ING UTAH NEW MEXICO

time, a short-term solution will be supported through the provisions of Rep. Roy Taylor's (D-NC) bill which would suspend the Monongahela decision's effects until September 30, 1977."

NEWS AROUND THE REGION: A merger of two lumber companies results in a new home center in Roswell, called Pecos Valley - Houston Home Center; Lynn Certain and Charlie Smith, managers. University Park Lumber Co. purchased United LumberCo. yards in Glenwood Springs, mgr. Ed Doaks; Edwards, mgr. Maynard Crandell and Carbondale, mgr. Bob Robertson; Roy Beall is gen. manager of the three yards, still called United Lumber.

Economy Lumber & Hardware purchased the Valley Home Improvement and Lumber Co. in Longmont,

THE SCUTHLANE

By WAYNE GARDNE executive vice oresident

THE ides of March are upon us.

I And with them the improved market which everyone has been awaiting. No mention was made of it being a great market, just improved.

An improved market means greater purchasing by the retailer, more goods and services flowing in the channels of distribution.

Before the flow can begin, the customer has to make a decision to buy. He buys from the retailer that can offer the best price and the best service.

What does that service consist of?

Was the sales person courteous, knowledgeable about the product and its potential use? Were the credit terms, if applicable, suitable to the customers needs? Could delivery of the purchased material be made to meet the time limitation established by the customer? Was the merchandise available in the quantities and sizes needed by the customer? Did he thoroughly understand its application to his specific job? Were there provisions for returning any unused portion of the stock ordered, other than special items that may have been required? Were the warranty provisions explained or were they there for the customer to observe? Above all. did

mgr. John Gardner. Contractors Building Supply now located at 336 So. Santa Fe in Pueblo (formerly Trani's) operated by Alan Ladd III and Clarence Wrlght.

Walt Snell and John Cribari now managing Snell Lumber rn Salida. Farm and Home Lumber has new managers - in lliggins, Bill Hillier and Keensburg, Bob Tomlinson. General manager of Bowman Lumber's five yards is now Danny Williams. They also have new managers at: North Main Yard in Roswell, Lou Buttron: Artesia, John Green; and Carlsbad, Ernie Grant.

Foster Lumber built a new yard in Gillette, west of town (PO Box 968) Burt Smith, mgr. Herren Bros. Lumber of Nebraska opened a yard in Guernsey Box 321 Zip 82214, mgr. Paul Goecke. Dan Willert bought Lamb's Promart in Jackson. Bill Schell at Frontier Supply in Kemmerer retired. New mgr. is Steve Tyndall, Charles Marquardt bought Frontier Lumber in Lusk.

Tom Eskew bought Peterson Lumber in Moorcroft. Gib Glasspoole now manager of University Park yard in Englewood,

the customer get the distinct impression that Mr. Retailer really enjoyed having him come in and make inquiries that ultimately lead to the purchase? Or was it a necessity purchase and the customer would never again be a customer, at least not in that particular store.

So, nothing really happens until somebody sells something. That retail sales person is a very important part of the sales-distribution process. He is the key. Unless he can create in the prospect a desire to buy, nothing really happens. That flow of material in the pipeline of distribution gets very sluggish or stops completely.

Just as the consumer can decide whether he wants to buy at a particular store, so can the retailer decide which manufacturer he wants to represent. Will it be you? It can be, but not unless your sales representatives, your entire image creates in the retailer a desire to buy.

Have a good day-Create in your prospect a desire to buy. Don't sell him.

Monlono Building Moteriol Deolers Asrociotionrzl

325 fufler Avenue, Heleno, l{ontono 59601. U06l 112.2120

NNONTANA NtrWsffiTY

ByPETERSEN executive secretary

tf HE President's veto of the conI troversial HR5900 put a temporary clamp on secondary boycott prospects in the construction industry.

Refusal of federal sanction for "common situs" picketing deters, at least temporarily, trade unions from shutting down entire construction jobs through argument with one

individual craft.

For the industry, the President's action marked another reprieve in the continuing pressure by unions to gain complete control over the jobsite.

While the average retailer in the industry might not seriously have felt the pressure or the effects of such boycotts, his future as a factor in the industry would have been diminished in prospect and oppor-

Western Building Material Association

UffiHI_Ej,-J

By ROSS KINCAID executive director

EOLLOWING an oSItA inspec- I tion, one member reported the following alleged violations:

(1) Energized electric light cord hang- ing from nail in storage room adjacent to coffee room.

(2) Metal framed Coke dispenser in number I warehouse was not grounded.

(3) Loose tools, angle irons, and

metal bands lying on floor in cab of truck.

(4) Horn on flat bed truck was inoperable.

All of the above were corrected at time of inspection and no penalties were imposed.

If your firm has been inspected and cited. WBMA would like to receive such information so we can alert members to the violations most frequently involved.

Our centennial year president is Tom Howell, owner of the Cascade Lumber Center in Yakima, Wa.

tunity. For this reason, if no other, the President deserves an expression of appreciation from all. And by the same logic, the Montana delegation deserves to be apprised of the position of the industry, since they exhibited no deviation from theline of union position support. Whether as the same individuals they will still be on hand when the legislation resurfaces (and return it will, as it has periodically since l95l) it is necessary that our voice be heard and our interest and needs recognized. Next time there may be no reprieve from the brink.

The handshake of welcome goes to new dealer member Jerry Leivestad, Fairview Lumber, Fairview, and to new associate members Columbia Paint Co., Helena (Larry Larison) and Macklanburg-Duncan Co., (Truman Rogers, Billings).

Tom is a career lumberman with a long and active acquaintance with Western. He has served as v.p., member of the executive committee, district director, member of the Learning Resource Center advisory council and other standing committees. He is well qualified to head up WBMA during 197 6-a year which promises many changes and continuing Association growth.

He just became a member of Western's 40-Year Club and has been the owner and manager of Cascade Lumber Center for the past eight years, and for many prior years was manager of line-yard operations.

Tom brings much solid industry experience and knowledge to his posi tion of leadership during 1976. We look forward to working with him in making it a year of success for Western and all its members.

ooooooaaaaaoooooaoaaaaaaaaoooaoaaaaaoaaaoaaoaoaaaoaaooaaoaaaaooaaaoaaaooaaooaoooaaao HrGH QUA|_tTY MODERATE PRICE

Redwood Pine fambs

Cedar Spruce Stakes

P.O. 8ox 1699, Olympio, Wosh. 98501, (2061 9,t3-305,1

PERS@NALS

Ed Goodman, Goodman Lumber, San Francisco, who recently laid out $ 1 3 2,00 for a 1932 Dusenberg convertible sed an has just purchased a 1930 Cadillac d0al cowl sport phaeton for $60,000. Part of its value derives from the fact it is Cadillac Fleetwood body No. 1.

Ken Brock is the new mgr. at Copeland Lumber Co., Silverton, Co. He succeeds Mike Fitzgerald, now asst. mgr. of Mt Angel Lumber.

James R. Mooney has joined LouisianaPacific ntl. plywood/panel sales at Cloverdale, Ca., according to Dick Nichols, gen mgr.! panel products.

Darrel A. Stutesman isnow mgr. of Weyerhaeuser's Western Trading Center; Kenneth N. Anderson is now sales and price mgr. and John S. Clapp has been named operations mgr., according to H.C. Winward.

Bob Borghorst is now working in industriai saies for Arthur A. Pozzi Co., Portland.

Vern Gregg is a new wholesale lumber trader at Timberland Lumber, Eugene, Or. Ron McKern is a new plywood trader.

Henry Anderson, Sr. has been named chairman of the board of Twin Harbors Lumber Co., Aberdeen, Wa.W.D. "Dale" Anderson has been elected president.

Jack Betts is now in sales for Simmen Lumber Sales, Sacramento, Ca.

Bob Harrison is now with the Wilsonville, Or., staff of Oregon-Pacific Industries.

Joe Contestabile, now the Eastern regional mgr. for American Forest Products, Charlotte, N.C., is recovering at home from a recent heart attack. Hugh Hurth has moved to AFPC Stockton in ntl. sales.

R.D. "Rich" Wilson is the new branch mgr. for Georgia-Pacific at their Tucson, Az., bldg. mtls. distribution center, according to Stanley Dennison, v.p.-bldg. mtl. distribution.

L.C. Heist has been elected v.p., gen. mgr. of Champion International timberlands, according to Andrew C. Sigler, pres. and c.e.o.

Russ Sturdyvin, American Forest Products, Van Nuys, Ca., is back from a Utah skiing trip; John Eckstein is back to his Cerritos desk after a Or., Wa., mill trip.

Jim Rossman is working part time in his Santa Ana. Ca.. office for Twin Harbors Lumber Co.,after open heart surgery just before Christmas.

Larry Quinlan and Don Stobaugh completed a recent mill trip for National Building Centers, El Segundo, Ca.

Hugo Miller, G-P Redwood, Arcadia, Ca., got in a recent vacation to Mazatlan, Mexico.

Lloyd Webb, Lane-Stanton Lumber, City of Industry, Ca., has wrapped up a No. Ca., Or. mill trip.

James R. Kuse has been named a new v.p. of Georgia-Pacific, Portland.

Paul G. Eklund and Roger Eklund, have accepted an "Industry of the Year" plaque from the Everett, Wa. Economic Development Council for E.A. Nord Co.

H.E. "Hank" Barber has joined sales at Robert S. Osgood, Inc, LosAngeles. Barber spent 20 years with Sullivan Lumber, San Diego and the last 5 as Boise Cascade's San Diego mgr. John Osgood has completed a 3-week Philippine trip.

Harold Aasland, Tacoma, is the new president of the Fir & Hemlock Door Assn., succeeding Stan Newell, Portland. Del Orren is v.p., sec. Roger Eklund. Committee chiefs are Dick Wallenberg, Peter Tronquet, and Nels Sandstrom.

Gil Harris. Jack Couch and Arlen Beall have joined Ralph Cardwell, mgr., on the trading staff at OregonPacific Industries, Fullerton, Ca.

Ron Perdew is now adv. and sales promo. mgr. for Georgia-Pacific's bldg. products group, according to Mel C. Carpenter, v.p.

Harold R. Murphy has been named pres. of Wood Markets, Inc., Portland, the Merrill Lynch lumber and plywood wholesaling subsidiary.

SUBSCRIBE

The Merchant Magazlne

March,

Jim Wilharm is part-owner of Spokane Wholesale Lumber Co., a new firm carrying a complete line of bldg. products. He had been with G-P.

Kris Wales, Wales Lumber, Spokane, Wa., has been promoted to Major in the U.S. Army Reserve.

Jeremiah J. Attridge is the new gen. mgr., corp. adv & sales promo- tion and a v.p. for Johns-Manville, Denver.

John Brecheisen has joined All-Coast Forest Products, Whittier, Ca., as a trader, with emphasis on the Az. market. Darrell Cook is also new to sales, concentrating on the Greater Bay Area.

Jim Bolte is now handling So. Ca. sales for Specialty Forest Products, Phoenix.

Dave Mensing is back at his desk at Louisiana-Pacific, Oakland, after a brief hospital stay.

Steve Overton, Simpson Building Sup- ply Co., Cerritos, Ca., got in a week's vacation in Switzerland and France.

Judy Bahr has joined the staff at Redwood Empire, Belmont, Ca. She had been with G-P, San Jose.

Don Tennecour is the new gen. sales mgr. for Inland Lumber's Colton, Ca., operation. Jeff James and Chuck Suder have joined the trading staff.

Ted Shoemaker and Todd Ostrom are now selling for Inland Lumber Co. at the Portland office. Firm's Hq. is Colton, Ca.

John Crane is the new sales mgr. of Paul Bunyan Lumber Co., Anderson, Ca., succeeding Al Kerper, who is retiring after 27 years with the firm. John is the son of Ray Crane, president of Crane Mills, Corning, Ca.

Les Neadeau, div. mgr. at Higgins Lumber nt'l div., Rocklin, Ca., is back from a Texas business trip.

Keith Schoppert of MKT RR has been transferred to Portland.

Ray Bell has succeeded retiring Herb Lewis with Palmer G. Lewis Co.. Spokane, Wa.

Bob Boucher is the new regional sales mgr. for Chandler Supply Co., Boise, Id.

Dick Harmer and Ed Anderson, Andersonia Forest Products. Inc.. Arcata, Ca.. have an interesting bit of history on the original Andersonia company (circa 1905 ) in their most recent mailins to the trade.

Jim Dorsher has won the Virginia Hardwood Co. "Salesman of the Year" award from the Monrovia, Ca., firm. "Most Improved Salesman" award was garnered by Glenn Parker. New to Virginia Hardwood's sales force is Dan Clausen.

John D. Ritchie has retired as American Plywood Assn. senior v.p. and sec. after a distinguished career of more than 48 years with the plywood industry.

James Mooney has joined LouisianaPacific's Cloverdale, Ca., nt'I. plywood and panel sales staff.

George L. Parks, U.S. Plywood, Portland, has been promoted to softwood plywood product planning mgr. and transferred to Hq. at Stamford, Cn.

Doug Wirges is the new mgr. of Cope- land Lumber's Seaside, Or. store.

C. Earle Dunbar, v.p. of Frank Paxton Lumber, Albuquerque, N.M., has retired after 20 years with the firm. Alan Crownover replaces him.

Bill Evenson, American Mill & Mfg., Inc., Chula Vista, Ca., got in a week of skiing at Sun Valley, Id., according to Ed Gavotto.

55We' re redwood producers

WHAT'S D&R DOIN

ORE.?

Producing Doug Fir and Hemlock in a modern complex Dimension, studs to specified lengths, select structural, 2x4 1750F (roof trusses), wide width dimension, scaffolding plank and many other items. Call D&R Rail Dept.

& Russell'

Podland, Oregon 97205

WHAT'S D&R DOING

in MARYSVILLE, WASI{.?

a:ty:;::lm:

D & R's Marysville

plant produces rough

bevel siding in select tight knot grades and

ships by rail and truck to all markets. Look to D & R for quality cedar sidings and specialties. Gontact our Cedar Dept.

WHAT'S D&R DOING

in NORTII PLAINS, ORE.?

Pressure-treating poles,

piling and timber

Supplying poles and piling to an increasing number of utilities and construction projects. Here's why: we pick the best logs f rom timber weharvest...largeinventory hard-to-get sizes. quick delivery by truck or rail. Call D&R's Wood Preserving Division.

Inc.

August Vogelsang Retlres

Among the ranks of the newly retired is August Vogelsang, a wellknown retail lumberman who recently conrpleted a 52 year career upon his retirement from Hull Lurnber Co., Venice, Ca. He joined Hull in 1956, working in various areas of the business, mainly in sales.

Previously he had been employed as manager at the Ocean Park Yard of theold Patten-Blinn Lutnber Co., one of the.major firms in the lurnber industry of southern California in the early decades of this century.

T0ASTING the golden days of retirement ahead for August Vogelsang are (l'r) Larry Henderson, retired from Ward & Harrington; Nelson Sembach of Inland Lumber; Vogelsang, and George Patten, whose family owned the old Patten-Blinn Lumber Co.

His employment with Patten-Blinn had come about in an unusual waY. Born in Dusseldorf, GermanY, he served in the German army in WWI, was wounded and subsequently moved to Japan where he worked for several years in his uncle's mill and exporting business.I* still speaks some Japanese, even today. On a trip home in 1925 on the old President Polk steamship he became acquainted with Henry S. Patten, who was on a world tour with his family.

A year or so later he wrote Henry Patten inquiring about a job opening. He came over, started out in the yard and worked his way up to yard manager. A stern task master and a knowledgable lumberman, he was instrumental in the education and training of many of the area's lumbermen.

A batchelor, he travels yearly to Dusseldorf, Germany, where he helped start a Rotary Club. He has 34 years of perfect attendance in Rotary.

Manufacluring sidings

Reld & Wrlght Buy Plant

Reid and Wright Redwood Products, a division of Reid & Wright, Inc., has purchased Great Bay Lumber Sales' l0 acre remanufacturing and milling facilities in Arcata, Ca.

Reid & Wright, Inc. formerly in Fresno, Ca., and now moved to Arcata, has been in business since 1947, serving the California and Hawaii markets, as well as selling into the Eastern U.S. and Canada. Export business is handled by Reid & Wright, International.

Principal officers of the new division are Robert F. Reid, chairman of the board and Robert B. Reid, president and general manager. The prirnary product handled is redwood.

The firm also has a branch office on the island of Maui, in Hawaii.

The Plant has an air drying yard with space for 8 million board feet: a shed storage capacity of approximately 3 million board feet: kiln capacity of 280 MBM per charge: resawing and sorting facilities and a high volume sticking machine.

Installation of a 60" self-centering resaw is set for the near future with installation of a planer set for next year. The firm is a member of the North American Wholesale Lumber Association, and the Lumber Merchants Association of Northern California.

Dealer Ad Pkg. Underway

The National Lumber & Building Material Dealers Assn. is underway with nationwide distribution of the 1976 Dealer Ad Series.

This is the second series in a new advertising program introduced last year. It was developed and produced by NLBMDA.

Each of eight illustrations by caricaturist Jim Herron relates to a typical home improvement project. It is directed to the homeowner/do-ityourselfer. The ads were designed specifically for each dealer to use in his own promotion and advertising program. The ads are suitable also for window and counter card display as well as for taxi and panel truck advertising.

Copies of the eight can be obtained for $20 from one of the federated associations or NLBMDA, 1990 M St., NW, Suite 350,Washington, DC 20036.

FALLS ?

Providing Ponderosa Pine millwork

and mouldings

From the heart of thepinecountry,D&R's millwork department ships mouldings, inside door jambs-f inger joint and solidexterior door frames, all kinds of millwork. Quotations? Call our Millwork Dept.

Da,nt & Russell, Inc.

WTIAT'S D&R DOING

in NORT}I PORTLAND?

Fabricating precision lurniture parts and componenls

Drawer sides, T-guides, a wide range of f urniture parts are milled from domestic hardwoods. Consistent oattern and moisture control, on-time delivery... that's what furniture manufacturers expect and get from D& R Lumber Products! Need help? Ask D&R's Millwork Dept.

Dant & Russell, Irrc.

Bringing in doorskins, hardwood plywood and hardboard panels

D&Rfurnisheshardwood doorskins in many species, hardwood plywood in all thicknesses and pine hardboard panels from Sweden. Finland. Portugal. Compare our prices, service, integrity. Ask our lmport Dept.

S.W. Yamhill St.

New $Z million Utah service facility

I MPROVED service and cost

I savinss for customers as well as internal operating efficiencies were all behind Boise Cascade's recent relocation of its Builder Service Center from downtown Provo, Ut., to Orem, seven miles to the north. Situated in the fastgrowing Utah Valley Area, just east of Utah Lake, Orern is 34 rniles south of Salt Lake City.

The expanded store operation caters to both do-it-yourselfers and builders with a larger-than-ever product line of standard builder hardware and soecialtv items.

Situated on a facility has its own 10 acre site, the rail spur as well as

Story at a Glance

Better customer service and more profitable internal operations are behind move of Boise Cascade Builder Service Center from downtown Provo, Ut., location customer reaction has been very good.

a new pre-hung door plant fbr hanging both interior arrd cxterior door units.

In all, the $2 million operation has 35,000 sq. ft. of store and warehousing space. The store and office account tbr approximately 24p00 sq. 1t. The plant rnanager is Gerald Anderson, who notes that their corporate Ireighbor across the street is U.S. Steel.

Ground breaking was March 31, 1975, with the Grand Opening being held just seven and one-half months later on November 15.

NEW 0REM. UTAH plant is located on a 10 acre site, top left. No Grand 0pening would be complete, top right, without a Truckload Paneling Sale. Lower left: 0pen-

ing was a complete success with hundreds of people turning out to win prizes, enjoy refreshments, and buV sale-priced merchan-

dise. New Builder Service Center, lower right, boasts large yard for increased inventories and more efficient handlinq of materials.

New Fm@duets

and selecfed soles qids

D-l-Y Door Frame Kit

Duke City Lumber Co. has a prefinished, vinyl wrapped wood, adjustable, interior door frame kit for the do-it-yourselfe r.

Features include: one unit fits all sizes, left or right, reduci4g the retailers inventory substantially.

Compact 4" x 4" x 7'6" carton saves space and the prefinished surface requires no painting. Several door manufacturers produce prefinished doors to match colors.

Called "Pinflex Interior Door Frame Kit," it comes complete with special hinges (requiring no mortising), nails, screws, shims, and a putty stick along with complete instructions for assembly.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Showerhead Claims Saving

Merwin Manufacturing claims its new 321 brand showerhead will, at the minimum, deliver a satisfying shower while it pays for itself in less than a year. The savings comes from the unique flow compensator that delivers less than two gallons of water per minute at any line pressure. This compares with 8- l2 gallons per minute at 50 psi or up to 18 gallons of water per minute

FREE READER SERVICE

For more information on New Products and New Lilerature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your requ€si faster! Many thanks!

at 100 psi for old fashioned showerheads, the firm said.

Using these figures, one showerwith the 321 showerhead (lasting an average of seven minutes) uses only 14 gallons of water compared to the 70 or more gallons of water used in the same period of time by other showerheads.

The reduced use of water provides a list of advantages claimed by the firm that reads like a domino effect: reduces water bill. reduces water heating bill, reduces water softener cycle time, reduces need for large (or new) water heater, reduces need for new system due to low line pressure, reduces sewer fees based on water usage, reduces load on septic tank systems, and reduces running time of private well pumps.

It is available in four models offering shut-off control valve or vandal proof slip ring for institutional use. No special tools are required to install it.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Franklln Flreplace

The Franklin Fireplace is as American as the Fourth of July.

It's a stove, a fireplace, a barbecue grill and a cheery hearth. Enjoy charcoal-broiling all year long with the optional, adjustable swing-out. grill; provides supplemental heating for family rooms, recreation rooms, addon rooms or any hard-to-heat area.

The entire front and top are of rugged, hand-poured cast iron. The firebox is constructed of heavy steel plate to withstand cracking under heavy firing; with built-in damper control. Unit vents through the top and installation instructions are provided.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Mediterranean Lock

Introduced by Schlage Lock for residential and light commercial usage is the wrought replica of a handcrafted lock, the "Portola." Bold in design, it is reminiscent of the days of one-ofa-kind creativity in metalworking.

It is a rugged lock, yet has a feeling of elegance and is available in a wide range of functions and is particularly authentic in the darker colors of the new brushed antique brass and bronze finishes.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Outdoor Furniture Rewebbing

Retailers can capitalize on the athome leisure-living boom with the new outdoor furniture re-webbing products from WellingtonSynthetic Fibres, Inc.

Holding 78 re-webbing units in 2 sizes and assorted colors as well as 72 units of fastening hardware, the attractive island display units take up little more than I sq. ft. of floor space.

The re-webbing process is simple; anyone can do it in a few minutes and save expense of a new chair. Included: 54 units, 39' webbing for I chair, retail 98( ea.;24 units, 73' webbing for 2 chairs qr I chaise $1.79 ea.; 72 units washerhead screws, 30 per blister card, 79( retall. The complete display unit comes in its own selfshipper, is easily assembled.

WRITE: The Merchant Masazine. 4-s00 Campus Dr.. suite 476. Newport Ilcuch. Ca. 92660.

G-P Redwood-Look Panel

Bayhaven, a new prefinished plywood wall paneling with a redwood look, is new from Georgia-Pacific.

A distinctive, yet economical panel- ing line, Bayhaven incorporates a reproduction of the unique grain patterns and growth characteristics of redwood. It is a three-stage printed panel with a simulated woodgrain finish.

Standard 4 x 8 panels come in both l/4 and 5132".

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Bath Center

Two new colors, two color shade changes, plus new packaging and a versatile merchandising display headline Rubbermaid's bath offering.

Fresh newcomers are peach and green. Gold, chocolate and white complete the bath palette for '7 6.

Bath and shower mats are packaged

Real Wood Sidlng

There is sornething aesthetically satisfying about real wood. Brand S Corp. of Corvallis, Or. has a 303 siding which becomes an obvious part of the visual beauty of any finished construction.

All Brand S siding panels are scratch sanded or rough sawn. They are manufactured with 100% exterior glue in accordance with industry and federal standards.

In addition, every ply is Douglas fir to assure lasting quality and durability. Brand S siding is available in: T l-l I scratch sanded or rough sawnl rough sawn 303 siding: reverse boardand-batten, rough sawn or scratch sanded.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

in color coordinated trays protected by four-color printed film wrap for easy customer selection.

Creating a boutique look, Rubbermaid's new display unit, 48" wide x 24" deep x 54" high, includes three 24" deep shelves, six metal hang hooks, a chrome-plated frame and colorful plexiglas sign.

The display can be used as an end cap, or in rnultiplex side by side or back to back. Through March 3l this No. 0670 bath display is available at half price, just $75 each.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Scoop Up, Brush Off

Rubbermaid's new vegetable brush and ice cream scoop, skin-packed on hang-up cards, are all plastic and will not rust or lose their shape.

The scoop, designed for a firm grip with a polished surface to release ice cream quickly, is top-rack dishwasher safe and comes in chocolate, burnt orange and green. Suggested retail price: $.88. The brush comes in avocado, chocolate and burnt orange with a yellow brush head, suggested retail: $.98. The scoop and brush are each 8" long.

Two display units merchandise the gadgets. The 36" wire-rack counter display comes free with the product assortment. The Gadgetry, a free-standing unit, merchandises l0 different food preparation products in less than two sq. ft. of floor space. The $20 display is being offered for $10 with purchase of the assortment.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

*Yes,wehry ovrl rm

We stock awide assortment of imported quality woods from around the world at 16 distribution centers and 4 inventory locations around the country.We'll see that you get what you need with all possible speed. We'll even mix cars to your specifications. Contact an AFPC professional about your imported hardwood needs.

TI.II SCRATCH SAT{DED

ROUGH SAWI{

Hand-Carved Entry Doors

company has tagged as its "New Naturals."

Armstrong-sponsored studies indicate the natural looks of rough-finished wood and irregularly troweled plaster are the two most sought appearances for the home's informal roo nls.

Dark Wood Grain Plank has a woodlike texture, warm pecan color and an authentic random plank appearance. Plank 'n Plaster incorporates both rustic wood planks and rough-troweled plaster into its design.

During the introductory promo- tion period, retailers purchasing a minimum amount of Dark Wood Grain Plank and Plank 'n Plaster will receive a retail point-of-purchase kit which includes a complete retail ad packet, slide presentation on the "New Naturals," in-store product identification, samples, literature, a counter card and other elements to aid the retailer.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Double Security Lockset

The Merchant Magazlne ing,a low-end grade which develops during normal production of strip flooring. The grade of wood is ideal, according to the company, to produce the desired rusticity in the end product. Grain cathedrals, knots, and burls become features once the softer wood is brushed away.

Earlier market testing, as well as initial favorable buyer reaction are attributed to the economical price. Designed for use primarily as a resiclental floor, it is suitable for commercial use.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

New Innovative Look Panel

A new pine veneered plywood wall paneling with an innovative look has just been introduced by GeorgiaPacific Corp.

Called OL'Savannah, the new interior panel resembles old pine boards that have been restored and refinished.

The newest addition to the beautiful line of Bel-Air hand-carved entry doors is the elegant Castillo, which comes in either antique or smooth dark walnut finishes.

Standard size is 36" x 80" x l-lr", but a large inventory of under and oversized doors is also available.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

14' RR Doors

Chicago Railway Equipment Co., an Evans Products Co., has l4', sliding and leverless plug doors, new additions to their Creco door line.

The first of the new doors, installed on Evans Products' Side/Slider car. allows half of the entire car, almost 25' to be opened for bulk loading and unloading.

The doors glide open and shut easily due to the roller bearings that operate the door. The patented Creco automatic door stop and lock assures that in-use vibration will not put undue strain on the sliding door locking mechanism and other mechanical parls, thc firm claims.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

New "Natural" Ceilings

To capitalize on the expanding popularity of the "natural look" in interior decoration, Armstrong has introduced two new Trendsetter ceiling: Dark Wood Grain Plank and Plank 'n Plaster.

Both ceilings are part of what the

Harloc Products has a new double security lockset that combines a keyin-knob entry door lockset and a rugged deadbolt into a single TwinPak visual package.

It makes it easy for anyone to purchase and install two-lock security for both new doors and replacement. For replacement installation the keyin-knob lockset will fit previously bored doors so that it is only necessary to bore for the deadbolt.

The new double security lockset Twin-Pak is available in all Pacemaker knob designs and all finishes. Choice of single or double cylinder deadbolts with 5/8" (standard) or 1" throws. Bolts have hardened steel hacksawproof inserts. Double cylinder models have concealed holding screws when locked ideal for glass-paned doors.

Low cost decorative double escutcheons that combine both locks into a single handsome unit are available.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Cabln Strip Wood Flooring

The proverbial "silk purse" concept is apparent in new distressed, prefinished Cabin Strip oak flooring introduced by Memphis Hardwood Flooring Co.

Made from standard 314" x 2-1-4" random-length strips, Cabin Strip features heavy side bevels, wirebrush surface distressing and dark antique brown prefinishing. It installs like any strip flooring, direct onto board or plywood subfloors, over concrete with screeds and even over old wood floors.

It is made from #2 common floor-

Complementing its nostalgic finish is a new groove treatment that also imparts a "worn-aged" look. Standard l6" groove centers allow for easy panel stacking and matching without extra fitting.

Four decorator colortones are avai!able. And, more specifically, there is a colortone for any mood. Carpenters Pine has an attractive provincial finish for thelight airy look in kitchens or bedrooms, while Chandlers Pine with its honey-gold coloration would be an appropriate setting for dining areas or family rooms.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Portable Aussie Sawmill

The "Forestmil" portable sawmill is a self-contained unit engineered to cut the hardest wood, and the unit can be easily dismantled to move to a new location. Manufactured by MacQuarrie Industries Pty. Ltd., it is powered by either diesel, gas or electric. The standard machine cuts timber from logs of any diameter, and the timber produced is up to 12" x 6" x 18'.

Larger machines are also available. It can be safely operated by two men. The logs remain stationary while the saw moves over them on a parallel course. Operated by diesel or electric power, it is capable of producing 1000 b.f. of sawed timber an hour from large diameter logs.

For maximum protection, the sawmill is used to cut large flitches for resawing into boards and small pieces on a work bench.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

This,

not gum up sander. Waterproof and

Ayailable in 16 matching wood colors and wiite.

Extensive promotion package

NDcAttlnG. f: ' Line.

Coast and Alaska distributors.

They are co-op advertising, truckload sales, product demonstrations, tabloid promotions, and graphic media layout ideas.

"If an alert building material dealer has as much concern for advertising and promotion as he does for other management areas of his store he will surely benefit", says PGL's Chuck Lauber.

"Often the most abused, missused and overlooked advertising "arm" is co-op advertising, which can be the salvation of a retail advertising budget. The amount of earned, but unused co-op advertising is staggering. Our merchandising kit details the complete subject of cooperative advertising, good and bad. Co-op does take some bookkeeping and follow-up, but it pays off."

The kit contains over 40 ad slicks representing 23 product lines, product demonstration and truckload sale headings. Available free to selected PGL customerE, it is $5 each to others.

MERCHANT ADS GET RESU

Five areas of retail merchandising and promotion have been extensively covered in a new promotion package by the Palmer G. Lewis Co., West

by John Schmitz

SECOND OF TWO PARTS

lrrrtcr the enrbr"orie Northrvest Ilardwood Associatiort. 1955. Orte ot thc llrst objectivcs: to set up a touglr cluality control progr uln tltat. would

Story at a Glance

The story of the Northwest Hardwood Assn. and its fight to assure an adequate supply of alder, guarantee consistent quality. .a look at present uses and its popu larity.

give alde r tlrc rcpr-rtation it dcscrvcd. SLrch a saf'cguard would assure- rnanufacturcrs llrat they werc llctting cxactly' what they paid for.

Aldcr grades had bccrr dct'ined in the NIILA rule book since 1931. undcr tlrc standard critclia lirr all hardwoods. But becausc o1' tlrc nature of tlrc wood and thc industry it selvcd,

thr'sc grlding rules wcrc rcvised ilt l9(rl. Tlrc rcvision '"vas u .joirtt NHLA\IIA proicct.

Norv tliat the llde-r indtrstry had rcfirrcd its gradirg Iulc-s. tltc lrext stcp was to irrrplenrertt tlrcrn.

Tlrc vehicle clroscrt wrs the higlll) rcgardcd and [.J. S. governntettt-11'rl"rlovcd PLIB--l'acil'ic Luntber lnspcction Bureau. [iver sincc 190(r, tlrc PLIB had r'strblrslrcd itscll' as one o1' tlrc hest-krtorrrr gr:rtlrttg \er\ier'\ ()pr'rating on thc Plcif ic Coast. Atid Iron'. lirr the firsl tirrrt', it rvas being cuJlcd ol to visit sr.rbscribing i'r-llA nrills regrrlalll to scc that the NIILA-NllA rules rvclc bc'irrg closely lirllorvcd by rrill gLrclcrs.

Toduv. ull ot' the tt'tctttltc-r rrtills irt the Nortlrwcst llaldn'ood Assrrciution gradc by the NHLA-NIIA rLrlcs and over 85',7 subsclibe to thc PLIB inspection supcrvision service.

With the establishrncnt ol. l cluality conlrol progranr. NIIA's sccond goal. tlrlt ot pronrotion. llrs bccn ntade nrrrclr casier. On tol) ol' tlr is arr ongoing ldvcrtising and pLrblicill carnpaign has curricd thc word to uldel uscrs. making tlrcnr nrore awalc ol'tlrc alder indust11,'s self-regulation and of the nrarkct potcntial of this plolilic hardwood.

WORKABILITY COMPARISONS

So what's tlrt- aldcr potential likc today? In orrc cncouraging phnrse greater llrarr cvcr bclbre. Onc prorrinenl NllA nrcrrrbcr noted that firrniturc nranullrcturcrs are now selling aldcr purt'lt'on its nanie valuc llonc. as opposcd to usiug it as u slaincd substitutc-. And shoppers arc report. edly taking to the trcnd. Trvo such flrnrs llral boldly pr oclairrr their ',volks lrc "Made frorn Wcstcnr Aldcr" irrc Mobel, lnc. and Styline Corp.. botlr o1- lndiarra.

A rcbirtlr of thc con ternporary 1r'cnd in tirnriture de-sign is also putting Wcstclrt alder in tlrc spotlight. Here nrirltl:relurL'r's Jrr' lr\ing le\\ stnirrs to bring out tlrc nattrral grain and tlrc lirrislrcd piccc is rnlrkctcd on its own beatrtr,. So after brclking liee o1-thc "rrr,risance sy ndr-onrc." this "Cindercllr" rvood r)ow scclns to be slrcddirrg thc "substituto sl,ndronre" for a t'anre lll its own.

Monrrclr Wood ProdLrcts o1- ('erritos. Cr. is l'irrding a big nrlrkct 1'or alder as a conr[]onent in furnitLrrc franres. TIrc contpany rcrnarkcd thlt i1 secnrs to be going countcr-currcnt to 1r'lditiorlrl tlll'1lc ilorvs. sirrcc nrany of its dclivcrics travel fronr tlrc West to rttanuluctttrr'rs alrd industlial r-rst'r's in thc []asl and South.

Sonrc otlrcr well-krrowrr rrranulactrlrL'rs xroLlnd the coLurtr.y wlro have llrd good sLlccess rvitlr uldcr include: Intcrni1t ior)rl Paper. ('o.. Lorg-Bell Div. (kitclrcn cabinets). Longvicw. Wa.: Ilurris ol'Pcndlcton (dinirrg roilnr and bcdloorrr funiitLrrc). I)cncilcton. Or.: TlrLrnderbird Fulrtitrrrc (dining roorn lrnd bedroonr lirrrrilrrle. occasionll trbles). Scottsdulc. At., Autherrtic [:unrilure' Products (carly Anrc.rican chairs), ChLrh Vistl. Ca. and Riverside Furniturc- Corp. (bedroonr I'r.rnriturc. occasiorr;.rl tables.',vood-trirnrncd upholstercd lulniture), Fort Snrith. Ar.

The lirture'l At the very lcasl it Jooks bLight to the Northrvest Hardrvood Association. The We'stcrrr alder product tlrcy pronrote is in abundant supply, is now getting nrorc of' the respcct it dcserves and is grorving in denrarrd .lust about as last as NIcDonald's lranrburgers are in Tokyo.

Thc lirunding tathers ol' thc Northrvest Illrdrvc'rod Association probably lrcvcr drcarned thc alder irrdustry would bcconre quitc what i1 is today. But after 20 exciting years of growth, toclay's generation ol' NIIA menrbers don't have to bc told that they'rc inlo sonrething good. Artd thc best part is tlrat it's going to ge1 bctter.

""Wood Hrndbool"; U.S.F.S, .nd Wilson.

G[Ul]|G..

FNOil THE EEST ON OOWII

Yellow Birch -n5EEHard Maple Sweetgum

Sweetgum Elack lValnut

tuRiltltc3

Lett@trs

NO RECORD?

David Cutler, editor-publisher

The Merchant Magazine

4500 Campus Drive

Newport Beach, Calif .9266O

Dear Mr. Cutler:

We noticed an article on page 44 of your December, 1975, edition of The Merchant Magazine and would like to correct your statement that Publishers Forest Products transported, in September, the single largest lumber shipment ever loaded onto a single rail car.

Bohemia shipped a car from our Saginaw Plant on June 5, 1964, of 100.640' loaded on a 60' flatcar which weighed l8'l ,516 lbs. and shipped to the American Distributing

Company, Modesto, Ca. The ibotage difference of 20,240' represents approximately 2O7o more footage on our car than what Publishers claimed they shipped on their car. We have shipped other cars that were in excess of 80,000'BM.

Enclosed you will find a copy of a letter from the Southern Pacific Transportation Company to back up our statement.

We felt you would want to straighten out your readers and subscribers. Best Regards, Keith

Wright Marketing Manager Bohemia,

Inc.

P.O. Box 18 l9 Eugene, Or.974Ol

Leery of such superlatives, we said in our coverage: "Publishers Forest hoducts tops off what it claims to be the largest. ." We checked upon receipt of your letterwith Publishers, but have yet to receive further claification. -ed.

The following letter was recently received by Ed Fountain, Sr. of the Ed Fountain Lumber Co., LosAngeles. Because of the significance of the views expressed we are reprinting it here. -ed.

FREE ENTERPRISE ESSENTIAL

Many thanks for your recent letter and the vote of confidence it contained. I'm always encouraged to learn that knowledgeable members of the business community share my views.

As you know, I feel the real strength of our country lies in our free enterprise system. Our government's well-intentioned social largess, coupled with the economic illiteracy of many citizens, has mortgaged the future of generations of Americans and threatens our economic survival. What we face today is the classic choice between socialism and freedom.

You have my assurance, Mr. Fountain, that I will continue to fight forcefully for those policies I know to be essential for a strong and healthy economy. Once again, my thanks for writing.

Warm regards

Sincerely, William E. Simon

The Secretary Of The Treasury Washington, D.C.20220

REQUEST

Gentlemen:

Please send me the address of the National Lumber & Building Material Dealers Association regarding the item on their "Packaged Housing Program" mentioned in your News Briefs section (p. l7) of the January issue of The Merchant Masazine. Sincerely, Dale Carlin, Jr. Economy Builders Supply, Inc. 3232 So.4th East Salt Lake City, Ut. 84 I I 5

The address of National is 1990 M St. N.IU., lUashington, D.C. 20036. -ed.

401 a word, min.24 words (24 words = $9.60). Phone number counts as one word. Ads with border $1.50 extra. Headline or centered type $2.50 extra. Box numbered ads are $2.00 extra. Names of advertisers using a box number cannot be released. Address all

POSITION WANTED

SEASONED energetic professional w/25 years in Greater S.W. in wholesale lumber & building materials sales (plus 6 years retail experience) seeks wholesale sales positibn commensurate with experience. All West Coast species, especially redwood. Presently employed in top notch sales position. Write Box 194. clo The Merchant Masazine.

DO YOU need a MONEY-MAKER in management and sales, a buyer? Have a national following among jobbers of millwork. Willing to travel. Have a very successful background. Write box 2OO,clo The Merchant Magazine.

EXPERIENCED Retail

materials. hardware man

Excellent knowledge of Write Box 196, c/o the z.ine-

Glassfifffied AdventEscm@mts

SALESMAN wanted for retail lumber yard in S.F. area. Long experience. Steady job. Write Box 172, c/o The Merchant Magazine.

A REAL OPPORTUNITY

We need two aggressive, merchandisingminded sales people tojoin our well established company. Must be willing to accept responsibility and to grow with the future. Your good efforts here can result in genuine accomplishment. Profit sharing, pension plan and health insurance. Send resume to Box 198. c/o The Merchant Magazine.

replies to box number shown in ad in care of The Merchant Magazine, 4500 Campus Dr., Suite 475, Newport Beach, Ca. 9266Q. Make checks payable to The Merchant Magazine. Deadline for copy is the 23rd,. To call in an ad: (7r41 549-8393

LUMBER HAULING

c-Q TRUCKTNG rNC. (213) 6387851, 5501 East Century Blvd., nwood. Ca.90262.

BUSINESS OPPORTUNITIES

WANTED: BUILDING MATERIALS

MANAGER needed for retail lumber yard in S.F. area. Long experience. Steady job. Write Box l7l, c/o The Merchant Magazine.

SERVICES OFFERED

LUMBER AND buildine materials busi ness for lease. Sales volirme excess $2.5 to $3 million. San Francisco Bay Area, long established, well located. Heavily retail. Very good return on investment. Write Box 157, clo The Merchant Magazine. lumber, building seeks position. retail operation. Merchant Maga-

HEIP WANTED counterman must proficient in take-offs and estimating. Previous building experience desirable.

Contact manager, Pearson Lumber Co., Contra Costa County, Ca. (415)

F-Ar California Lumber I \,

We buy closeouts - irregulars - overstocks in: Hardware - plywood - paneling - windows any kind of building materials. Edw. Stein, H & E Home Builders City, 15l2I Palmdale Rd., Victorville, Ca. 92392,Phone: (714) 245-3486.

SEEK gradual purchase of existing, successful wholesale lumber distribution facility. Solid citizen with the experience to get the job done. Well established at all levels of Coast region especially metro markets. Would consider relocation. Write Box 193. c/o The Merchant Magazine.

L I Inspection Service \l

NfltrRGHANT NNAGAZINtr BUVERSz

LOS ANGELES AREA

LUMBER AND TUMBER PSODUCTS

Abiribi

Al Peirce Company .,,,. ,:.:

All Coast Foresl Products ,..... .. ,.

American Forest Products (Rialtol

American Forest Products (Ce(itos)

American Forest Products (Van Nuys)

American Hardwood Co. ..

American Lumber Species, Inc.

Burns Lumber Co. .......

Clear Fir Sales

Connor Lumber Sales

Coos Head Lumber & Plywood ,... ,.

0avidson Plywood and Lumber Co. (213) 53i-2540

0oolev Redwood Lumber Co..

Essley & Son, 0. C.

Far West Fir Sales (213) 627.5844

Fountain Lumber Co.. Ed.

Fremont Forest Products

Galleher Hardwood Co.

Georgia.Pacific corp. {Lumber)

Georgia-Pacitic Corp. (Plywood)

Georgia.Pacrfic Corp. {8edwood}

Georgia-Pacific Corp.

Globe lnternational. (213) 870-6456

Ha(is Trucking Co.

Hexberg LumberSales .(213) 637-9081.

Hill Lumber Co., l\4ax

Hufl Lumber Co.

Hughes Lumber Sales Co. (213) 245-5553 & HunterWoodworks {213) 835'5671,

Inland Lumber Co. {714) 877-2001 &

Lane.Stanton Lumber Co.

Larry Larson Lumber Co.. .(714) 821-8100

Louisiana.Pacific Corp.

Lumber Division of Davidson Plywood

SAN FRANCISCO

Et,ItDING MATERIATS-PAINT-HARDWARE-ETC. sAsH-00 0Rs-wil{D ows-M0ut 0 rNG

American Forest Products Corp. headquarters

American Lumber Species, Inc.

Bel.Air Door Co.

Butler.Johnson Corp. ....

Carued 0oors, Inc. ,..

Duo-Fast California Forsyth Hardwood Co.

Georgia-Pacific Corp.

Higgins iumber Co.. J.E.

Lamon Lumber Co.

l,lacBeath Hardwood Pacific Lumber Co.

Paramino Lumber Co, .,...

Rolando Lumber Co., Inc.

Silmarco International (AFPCI

Wendling Nathan Co.

Valley Product Co. ..

TBEATED TUMBER-POTES

Koppers Co.. lnc..

Wendlinq-Nathan Co.

Arcata Redwood Co.

iir.iiiiiiiNinrraciurins

ETC. MIL TWORK-O OO RS-MOU tD

Alhambra Metal Products ...,.

American Forest Products (Cenitos)

Bel-Air Door Co.

Berkol Mfg. Co. ..

Severly l\4anufacturing C0....,.....,,...

Caryed 0oors, Inc,

Carroll Moulding Co.

0E Doors, Inc.

National Gypsum Co. ....,..., .....

Nical, Inc.

Porter Co., Inc.. H.

West Range Corp.

c0 RNilttG

Crane lMills

EU BE KA

Holmes Lumber Co., Fred C. FORT BRAGG

Georgia-Pacific Corp. (Bedwood)

Holmes Lumber Co., Fred C.

Niesen.Ward Forest Products

FBESN O

American ForestProducts .,...........

ButlerJohnson Corp.

ClearFirSales(Pickering)

Georgia'Pacific Warehouse

International Forest Products, Inc, ,,....

P.R.0.D.WholesleDistributors

GBASS VATTEY

lnland Lumber Co. ,..

BIVEBSIDE & ORANGE COUNTIES AREA

Abiribi

American Forest Products (Rialto) , , -.

Baugh,Wm.&Assoc.

Arthur A. Pozzi Co. :..

Cal Custom Mill, Inc.

Chytraus, oscar E. Co., Inc..

Crown Plywood Co.

0G Shelter Products, SoB. Ctrs, Div..

Eel RiverSales....

Essley & Son, 0.C..

Fcr West Fir Sales Freeman& Co.,Stephen G,,...........

Frenont Forest Products

Warehouse

Co.

Co..

NORTHWEST STATES

OBITUARIES

FRED LAMON

Fred R. Lamon, a prominent Northern California lumberman, died February 16. He was 87.

Born in Watertown, N.Y., he attended school at Colgate and at the Biltmore School of Forestry headquartered at the Vanderbilt estate in North Carolina and the Black Forest in Germany.

Mr. Lamon's active lumber career spanning over 50 years included employment at the Coos Bay Lumber Co., The Pacific Lumber Co. and the Wendling Nathan Lumber Co. of San Francisco.

In 1936 he and Gerald F. Bonnington organized the Lamon Bonnington Co. of San Francisco which was dissolved in 1952.

The Lamon Lumber Co. of San Francisco was founded as a partnership of Fred and Ralph Lamon in t952.

Thepast 15 years of Fred's life were largely devoted to travel to every part of the globe. He was a 50 year resident of Berkeley.

He is survived by his widow Frances; a son; three daughters; l0 grandchildren and one great grandchild.

S. M. HOYT

Sherman M. Hoyt, 87, owner of S. M. Hoyt Lumber Co., Ontario, Ca. died January 2,1976.

Mr. Hoyt started in the lumber industry 65 years ago in San Bonito, Tx. In l9l3 he went to Kansas City and worked for the Forest Lumber Co. He moved to California in the early 1920s and worked for the Woods Beckman Lumber Co., Beverly Hills, and in 1923 he went to work for Heineke Lumber Co., Ontario, Ca.

Along with Paul Roof in 1926, Mr. Hoyt started the Hoyt-Roof Lumber Co. A year later Mr. Roof passed away and the company then became the S. M. Hoyt Lumber Co.

He is survived by his daughter, Mrs. Marion Nelson.

(Continued fron Page 27 )

This results from: (l) the bill's description of the "mature" tree, and (2) the requirement of a non-declining yield of timber for each management area of 500,000 acres or less. The first requirement means that trees would be held for decades beyond the current planned harvest date, and the second would reduce opportunities for recognizing age class distributions essential for maintaining an orderly timber harvest rate.

SUMMITIS NEI'V G'FFICE EOIJALS BETTEFI SEFIVICE

While our distribution yard remains in Long Beach, we wish to announce our new Los Angeles office 1 801 Avenue of the Stars, suite 310, Los Angeles, Ca., 90067 (21 3) 553-4713roryour greater convenience and faster service in providing import, export and domestic wood products from dowels to plywoods.

Look Fonwand To Senving Youn Lurnben Needs

LoB

Ca. 90067

CUSTG,M LIJMBEFI MILLING

COMBO DOORS

TEMPERED GTASS AVAILABLE

Douglas Fir. Standard sizes aie 3/O widths, thickness I3/4". Door panels are carved inside with plain raised backs. Call our office for 2/6, 2/8 or special sizes.

BEL.AIR DOOR CO.

PANEL DOORS

LARGE VARIETY ALL SIZES, ALL oF DOORS, THICKNESS.

Bel-Air Panel Bel.Air Flush

All dowel construction, kiln dried, V.G. Douglas Fir. Aluminum unit is rust proofand never needs painting. Standard height 6/9, thickness t3/a" or ls/q".The BEL-AIR FLUSH door comes in Lauan, Ash,Birch and Paint Grade. I3/s,, or l3/4,, Thickness

BEL.AIR DOOR CO.

Stile and railplain raised panel doors are stocked in V.G. Douglas Fir. Many have fine metal grilles and various glazing patterns. Standard height 6/8, width 3/0, thickness l3/q".

BEL.AIR DOOR CO.

r{te;

lnlond Lumber is one of the lorgest independents. We got thot woy by offering on outlondish degree of speciol services, Toke milling,for instonce, When you need something milled, you need it fost, So we give you some-doy service of our quolity, on-premises milling operotion. On onything from precision end trimming ond dodoing, through S4S ond sow sizing, ond pottern too. We'll even mill in tronsit if thotS whot it tokes to speed your order olong, Inlond olso provides other importont

extros, Like hoving o fifteen-million boord foot inventory to drow from. Shipping most of your inquiries within twenty-four hours. And putting together Cusrou CnR shipments of borgoin rotes, Coll us at 714/783-OO2l next time you need lumber or building moteriols. Meonwhile, write for more informotion obout Inlond Lumber Co,, 2l9OO Moin Street, Colton, Colifornio 92324.

The woods moy be full of lumber suppliers, But you'll find thot Inlond's services moke us stond out.

Outlondishly!

In iust one dug Inlund will put you throughthc mill. t-\ '.{v I