/ood Selling Season

GARDEN W0BK centers will be important additions to outdoor living as emphasis on home planting and gardening increases. This one was built of garden grades of redwood and will be featured in C RA's Spring promotion.

SEBIES of construction tip sheets show do-it-yourselfers how to build outdoor proiects with garden grades of redwood. Sheets are excellent point-of-sale giveaways and are available in bulk from redwood suppliers.

(Continued from page o ) will want to build in time for summer enjoyment.

Dealer sales aids such as statement stuffers, art for local newspaper advertising and art for Yellow Pages promotion are especially designed to promote garden grades, and dealers should use them to take advantage of the larger promotion generated by CRA's program.

Garden grades are an ideal product for the outdoor living market. They are less expensive than the clear or architectural grades of lumber, and their rustic knot texture and the patterns of the sap-containing grades make them a "natural" for all garden and outdoor uses.

The three grades referred to as "garden grades" are Construction Heart, Construction Common and Merchantable. Sapwood containing Construction Common and Merchantableare probably the least known and the most economical. They should move well if properly promoted by dealers.

Construction Common and Merchantable are not decay and rot resistant, and therefore cannot be recommended for in-ground use, but they are ideal for decking, fence boards, trellises, benches, railings and many other above-ground uses. They are readily available from mills and wholesalers and can be a profitable item that should be in every dealer yard.

In Spring planning, the redwood association has recognized the appeal of garden projects for the do-it-yourselfer, an increasingly important source of retail lumber sales.

Much of the CRA garden grades advertising and literature is tailored directly to the do-it-yourself trade.

Ads contain coupon offers of idea books and construction tip sheets that not only suggest redwood designs, but show the customer "how to do it." A wide range of these booklets, pam- phlets and tip sheets on garden grade projects can be ordered by dealers through their redwood suppliers for use as customer give-aways.

Decks were in the promotion spotlight last year, and based on the single year performance, the booklet '?edwood Decks-Do It!" proved the most popular the association has ever produced. A total of 77,000 booklets were distributed.

Garden Shelters And Work Centers

This year, the emphasis is on garden shelters: entertainment. relaxation or garden work centers that provide storage and seating as well as shelter and space. A new l2-page color booklet "Redwood Garden Shelters" gives homeowners both design ideas and the construction and finishing details they will need to build the shelters thev choose.

The growing consumer interest in planting and gardening indicates the need for garden work centers and shelters where potting, plant fertllization, storage and all the other activities of gardening can be accommodated in one spot. Garden shelters can also serve to provide extra "outdoor room" space for entertaining, relaing and for children's play area.

CONSTRUCTION COMMON REDWOOD

IilERCHANTABLE REDWOOD

SPBING and summer promotion focuses on lower-cost garden grades-Construction Common, Construction Heart and Merchantable. C RA recommends these grades f or decks, fences, benches and other outdoor home improvements. All three grades contain knots which provide attractive rustic texture for outdoor structures. Chart shows which grades may contain streaks of cream-colored sapwood. All-heartwood Construction Heart is generally reserved for members in or near the ground.

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Dealers can capitalize on the CRA's magazine advertising, publicity, local newspaper publicity and literature production by getting themselves, their stocks and their employees ready for Spring selling. CRA will provide a sample kit of sales aids and a promotion aids price list. Address your inquiry to California Redwood Association, 617 Montgomery St., San Francisco, Ca. 94111. Bulk orders for sales aids can then be placed through redwood suppliers who will make special prices on most materials.

Wholesalers may also want to know that a new version of the CRA film. "hoperties and Uses of Redwood" is available through member mills and is ideal for use at sales meetings, dealer seminars and similar types of gatherings. The new film includes an extensive section on garden grades.

Above alf, retail dealers should look at their stocks now and contact their suppliers so that they can be well supplied with redwood garden grades when the consumer demand generated by CRA promotion is felt across the counter.