It's Re

T HE Calilirrnir Rc,lwood AssociI rrlion krrows tltll Sprirrg starts homeowners thinking about outdoor living, especially in the West, where Spring comes carly.

Tlie association's big push 1br Spring prornotion is Garden Grades of redwood. the lower-cost knot and sapwood containing grades.

A dramatic campaign of advertising, publicity, literaturc and other activities will capitalize on consumers' natural inclination to inrprove and enlarge outdoor living areas.

Dealers should be thinking about outdoor living too, and this year the CRA will bring redwood dealers directly into the promotion program by including a new tag line in all garden grades adverl:rstng: "Bttild it better see your Redwood Dealer Jirst. "

Story at a Glance

Garden grades of redwood are getting a major promotional push this Spring and Summer, now is the time to tie in and prepare for the business to come described are the whys and hows on getting in on the action.

Following up on tl'ris thenie, CRA member rnills will provide dcaler banners: "Build it better-with Redwood!"fbr display in windows or at points of purchase.

Redwood garden grades will be promoted for decks, fcnces, shelters, garden work centers, bcrtches, planters all the projects that homeowners (PLease turn to page'to )