PINTSIZED_Issue 1_2023

RELAUNCHED EDITION

SPRING PREMIUM BEERS UPDATE

PRIDE OF GREENE KING AWARDS

Brewing & Brands show up in style at the Pride of Greene King Awards. p.4

FLINT EYE & LEVEL HEAD TAKE CENTRE STAGE

Check out the special feature on our award winning premium beers. p.8

QUALITY TAKEN TO A NEW LEVEL

We are set to become the UK’s biggest supplier to the trade of Cask Pins. Check out more inside p.10

Zoom in for all the latest news on our brilliant new premium beers

Teams right across the business have joined together to make this all happen p.8

BURY ST EDMUNDS • DUNBAR • EASTWOOD • BURTON UPON TRENT • ABINGDON

WELCOME TO THE NEW LOOK BREWING & BRANDS PINT SIZED !

I’m really proud and excited to introduce you all to our newly relaunched Pint Sized.

We’ve listened to your feedback and have introduced a sustainably printed version along side a revamped digital edition which will be published every two months.

This publication has been created uniquely for our brilliant Brewing & Brands teams and will feature news and stories from across the whole of the B&B estate with the aim of keeping you up to date with what is happening throughout the business unit.

This is your publication so please take the time to read it, contribute to it and make it your own. I am personally looking forward to reading all your updates from every corner of our B&B family.

It’s brilliant to see this new look Pint Sized going out. You all work incredibly hard and it’s great to see some of the work of our teams and individuals recognised within this publication. It’s also important for you to feel informed and to be across what’s going on in the business. It’s been a busy year so far! Looking back at the first five months makes me feel extremely proud. I was blown away at our Pride of Greene King Awards recently where we had the opportunity to showcase and toast some of our team members. It was great to see so many teams and individuals embracing our culture, living our values, and realising our purpose of pouring happiness into lives. We received over 50 different nominations just for Brewing & Brands which is testament to the energy and passion you put into your day jobs.

We have so much to be proud of at Greene King and the work you all do day in, day out is integral to the success of our business. I can’t wait to see what else Brewing & Brands have in store for this year.

WHY PINT SIZED MATTERS...

For those that don’t know me, I joined the business as Internal Communications Manager back in October and I’m here to really bolster our efforts around what we are communicating and the ways in which we do this.

We recognise that a large proportion of our workforce don’t start the day firing up a laptop so in a bid to reach every single person in B&B we made the decision to launch a print publication.

My vision for Pint Sized is that it will leave you feeling informed, recognised and that you have a positive voice in our business. I will always be looking for new content so please do get in touch with me directly if you have any news, updates, or something you think we should be sharing with our teams. I would also be keen to hear from anyone that would be interested in contributing to the production of our new publication.

This is to be led by all of you and hopefully demonstrates the incredible efforts of our teams day in, day out. Hope you enjoy the read!

Nick Mackenzie

OUR BRILLIANT PEOPLE

OUR PRIDE OF BREWING & BRANDS

The Pride of Greene King Awards were held on Wednesday 26th April where the extraordinary efforts of team members during this past year were celebrated. Representing Brewing & Brands, we had the following attend as finalists on the night:

As part of the nominations process, we saw over 50 people receive a nomination within Brewing & Brands. It was fantastic to see the exceptional feedback and to see the hard work of individuals and teams recognised. Each nominee has been contacted directly and have received their own prize. Check out some photos of some of them here and congratulations to all nominees for going above and beyond!

(1) Customer First Award

Annie Taylor, Customer Care Manager

(2) We Take Ownership

Stuart Lloyd, Large Pack Manager

(3) We Care

Kirsten Alexander, Marketing Executive (OSH)

(4) Win, Learn, Celebrate Together

Supply Chain Support Team, Off-Trade

(5) Freedom To Succeed

Lynne Nicholson, E-Commerce Controller

(6) Operational Excellence, Dartboard

Sam Jeffery & Lisa Brooker, FP&A

(7) Customer, Dartboard

Premium Beers Team, Marketing

(8) People, Dartboard

HR Business Partners

(9) Financial, Dartboard

Off Trade Sales Team

(10) Pride, Dartboard

Belhaven Visitor Experience Team

(11) Outstanding Contribution

Nikki Hayter, Senior Sales Development Manager

SPECIAL MENTION TO...

Stuart Lloyd, Large Pack Manager was crowned the winner in his category of ‘We Take Ownership.’ Huge congratulations Stuart! Check out Stuart’s nomination below: Stuart constantly looks for his area to deliver the highest standards, despite many obstacles from many angles placed in their way. Stuart never shies away from any of the challenges and meets them head-on with a can-do attitude. A great example of this is when a colleague sent me a picture from Pub in the Park with a fault on one of the kegs in their stock. There was a pool of beer in the keg coupling well which should not happen. I forwarded the picture to Stuart, expecting him to look into it on Monday (it was Saturday lunchtime). Without any expectation or request, Stuart walked 3 miles into work and checked several hundred kegs

in stock to ensure there were no more issues. There were no more faulty kegs found, but the attitude and ownership shown by Stuart should be applauded and recognised. His dedication is infectious to those around him.

Ross O’Hara

PAUL PETTITT - THE MAN WITH A BIG CAREER!

This year sees our Head of Planning Paul Pettitt celebrate 40 years at Greene King

“He’s too young surely” I hear you all say - well he certainly started young and has worked a great variety of roles leading to his current position, where with the support of his team, he oversees the customer demand for all our beers. We caught up with Paul and asked him about his time in our brilliant B&B team.

“Back in the early 1980s unemployment was at its peak of over 10% and for every job going there were at least 100 candidates. I was fortunate to be offered 2 part-time jobs in Bury (4 days at a local butchers and 2 days at GK washing the Directors cars). Beer won over Beef mince !! Whilst over the past 40 years I have had many tempting opportunities to move on, the opportunities to progress internally have kept me loyal to GK. Whilst I’ve often reflected on what could have been, I have no regrets at all as I have always found Greene King to be a progressive, rewarding and thoroughly enjoyable place to work”

Let’s all raise a glass to Paul’s impressive achievement - thank you for your service Paul.

NEW YORK TARTAN PARADE 2023!

Some

FROM REPACK TO TEAM LEADER

When did you join the company?

I joined in 2013 as agency staff to cover the repack operation for two weeks. After still being in the role after a few months, I trained to be a stand in team leader which saw me gain experience in dealing with agency staff and reporting in meetings.

NAME:

AIRA STURIENE

JOB ROLE: WAREHOUSE

TEAM LEADER, HEN HALL

If you’d like to nominate someone that you think we’d all like to read about - email alicefarnsworth@greeneking.co.uk

Tell us about your Brewing & Brands journey?

After initially joining as agency staff, I interviewed for the repack team leader position three times and was eventually offered the role on a permanent basis in November 2016. I worked in this role for six years until I became Warehouse Team Leader in July 2022.

What does a typical day look like for you?

A typical day will see me attend several meetings and walkarounds to monitor the operation. I am also responsible for stock checks, loads leaving on time, receiving loads, and keeping a check on delivery times. I also line manage five forklift drivers and two administrators.

How do you feel as a Brewing & Brands employee?

I feel valued and very motivated, I also feel very fortunate to have a manager that has recognised my potential and has given me the freedom to succeed. Both my manager and my team are extremely supportive of me, and I have enjoyed building more relationships across the business as I have progressed. I feel very content and fulfilled in this role.

What would you say to other women who may be considering getting into this industry?

You need to be dedicated. Don’t be afraid to come in and work hard and you will progress. Throw yourself at everything and you will learn so much on the job.

Paul, as Aira’s manager what would you say about her Brewing & Brands journey?

After working with Aira for a few months it became clear to me that she was ready to be stretched and challenged. The warehouse as an environment needed someone to take ownership, as soon as Aira stepped into this role she made a difference; when she joined, we were at 78% on stock control and after a recent audit we were delighted to be at 100% on stock control. Aira is incredibly resilient, and this was instantly recognisable when I joined the Hen Hall team. Not only has Aira and her team progressed exceptionally well, but she has also done this whilst learning a completely new language. When Aira joined, she didn’t speak a word of English and managed to learn our language from working with English speaking colleagues – this alone is an extraordinary achievement.

of our Dunbar team travelled to the Big Apple for the 2023 Tartan Parade last month. The team had Scottish Ale pouring at the pre and post parade party events and walked down 6th Avenue flying the flag for Belhaven!

CORONATION CELEBRATIONS FIT FOR A KING!

This month saw us celebrate the Coronation of King Charles III in true Brewing & Brands style!

Our fantastic new Coronation Ale landed across Brewing & Brands in celebration of the momentous occasion. Each team member received a free bottle of the ale, so we could celebrate as we do best, with a beer in hand.

Not only did we launch our 2023 Coronation Ale to celebrate the coronation of our new King, but we also auctioned some unearthed crates of old Coronation Ale brewed for the coronation of Edward V111 in 1937! The rare beer had been lying in storage in our cellar following the abandoned Coronation almost 86 years ago, after the prospective King abdicated the throne, before the event could take place.

Several crates were auctioned off on 5th May with all proceeds donated to the charity founded by King Charles III, The Prince’s Trust. The trust aims to support young people aged 11-30 from disadvantaged communities to develop essential life skills. The PR campaign around the 1937 Coronation Ale gained mass media interest with over 270 pieces of coverage across global,

national, and regional publications.

We also released an exciting report, Serving King and Country: The Great British Pub at the heart of communities which celebrates the role of the Great British Pub within our communities, tracks how pubs have evolved with society since the last coronation and explores how we can make sure pubs thrive in the future. Scan the QR code to read the full report:

WE JOINED THE COMPANY IN GOING REGAL...

BRINGING OUT THE BEST OF BELHAVEN

2023 is seeing even more exciting investment in our Scottish business; the relaunch of our iconic ale, Belhaven Best.

Belhaven Best is launching with a new design that incorporates Belhaven’s famous 300 year old malting chimneys and with a nod to the local town of Dunbar, known affectionately as “Sunny Dunny”,with the rays of sunshine flowing through the chimney design.

A full set of branded point of sale will be available for the Trade along with a comprehensive marketing launch campaign across all media types.

VOICE OF THE CUSTOMER

Exceptional feedback for our Supply Chain support team, Off-Trade...

I just wanted to reach out to say thank you and congratulations on your fantastic inbound service to Tesco last year. You ended the year on 99.2% which is an outstanding achievement. This performance makes you our joint No.1 Beer supplier for 2022/23. Speaking to the team they have highlighted how impressed they are with your pro-active and timely communication.

We truly appreciate all the hard work that goes into delivering such great service. High inbound service results in fantastic availability for our customers, so please pass on our thanks to all the team and keep up the great work.

Malcolm Talmage, Food Supply Operations Manager

Belhaven’s dynamic Brand Manager, Fiona Matheson explained:

“ We wanted to make this legendary beer relevant, approachable and inclusive for a new generation of drinkers. The new design challenges the old-fashioned image of Ale, communicating freshness and sessionability yet still celebrating Belhaven’s proud heritage and provenance”

Consumer research that underpinned local design firm Thirst’s creative work indicated that the rebranding of this much loved classic 3.2% session ale would appeal to new audiences without alienating existing Best drinkers. It also showed that customers are even more likely to recommend Best to their friends after seeing the new design. So while things change, times shared together will always be the best!

Belhaven Best is the first in the portfolio of famous beers to receive the full rebranding treatment and it’s hoped that its success will generate even more future investment in Scotland’s oldest working brewery.

FIRST AWARDS FOR FLINT EYE, LEVEL HEAD AND ICE BREAKER!

We are excited to have received our first awards for our recently launched range of premium craft beers. Flint Eye and Level Head joined Icebreaker in winning medals at this years

Bartender’s Brand awards

The Bartenders’ Brand Awards are a unique blind tasting, design and valuetested competition for spirits, wines, beers and drinks products in the UK bar industry. Flint Eye, Level Head and Ice Breaker were all awarded medals for the taste, design and value of the beers. Level Head secured silver medals for taste and value at the awards, with a bronze medal for design and Flint Eye secured all bronze medals for taste, design and value at the awards. Ice Breaker Pale Ale secured a silver medal for value and bronze medals for taste and design.

Alex Radcliffe, Marketing Controller at Greene King said:

“We are thrilled to have secured medals for all three of our modern beers and it is a testament to our brewers and their skills that we have such a brilliant portfolio to share.

“We are incredibly proud of Ice Breaker and how that has continued to grow following its launch, we are sure that Flint Eye and Level Head are sure to follow in succession after a brilliant first year. Keep your eyes peeled as there is so much more to come from these brands in 2023!”

FLINT EYE AND LEVEL HEAD LAUNCH INTO TESCO AND SAINSBURYS

We have recently launched Flint Eye and Level Head into Tesco and Sainsbury’s, following a successful launch in Waitrose and Morrisons.

Next time you are in Tesco or Sainsburys keep an eye out for our premium beers and check out some of the fantastic photos of some of our colleagues celebrating them being stocked in selected stores!

DELIGHTED TO SHARE THAT WE HAVE LAUNCHED INTO ALL 205 MAJESTIC STORES

with both Level Head 4 pack and Flint Eye 4 pack! We have been supporting this launch with in-store sampling and visits of the Legend Mobile to Top 2 performing Majestic stores. Any questions to ralphamos@greeneking. co.uk and looking forward to seeing our Premium Beers standing out in Majestic.

BRAND NEW BEERS, CENTURIES IN THE MAKING…

The 2nd burst of the £5m media plan for Level Head and Flint Eye is live! Brand New Beers, Centuries in the Making aims to support our 600+ On Trade, and 1000+ Off Trade listings after the recent launch into 500x Tesco stores.

The campaign will deliver 69million impressions across H1’23 via Billboards, Digital display, Social media and Television featuring our new TV Advert.

Keep an eye out for the amazing campaign and if you want to taste these beers yourself, get your 33% team member discount at the ready and head to your closest Greene King pub that offers these great beers!

WIN, LEARN, CELEBRATE TOGETHER - SHOUT OUT TO AARON STEADMANS!

Aaron Steadmans, Ops Comms and Activities Manager for PUV has been instrumental in the launch of premium beers. Aaron has been the driver behind a lot of the communication to our pouring pubs to make sure installs ran smoothly and most recently has been driving the plan, delivery and multiple comms for our Legends incentive which saw a massive 20% uplift in sales. Thank you Aaron

CASK PINS SET TO LAUNCH THIS SUMMER!

We are all set to launch cask pins, a 4.5-gallon unit container, in a bid to reinvigorate the sector by helping licensees deliver a range of fantastic cask-fresh beer to customers every time whilst also minimising wastage.

We will be rolling out the cask pins to all managed, lease & tenanted and free trade customers this summer with our seasonal cask beers calendar, Fresh Cask Releases, which is a rolling portfolio of cask styles and flavours tailored to specific points in the year.

With the introduction of pins, pubs will have the ability to manage a lower throughput at quieter times of the week, meaning less waste or risk of serving beer past its best quality. During busier times, cask pins offers the customer the opportunity to provide a seasonal cask ale, providing a wider choice on the bar.

John Malone, Head of Brewery Engagement, said: “The launch of pins within our business is one of many ways

we are investing in the cask beer sector and in the industry. We have addressed the challenges serving this unique product can bring, and we believe the introduction of pins will help pubs serve our fabulous beers in perfect condition every time, whilst minimising wastage and maximising profits.

“Introducing pins will also provide pubs with the opportunity to expand their range and offer seasonal ales that provide a wider choice of styles and flavours to their guests. Cask ale is at the heart of a great pub, driving footfall and guest loyalty. We aim to support our customers in serving the best range of perfect quality beers for their bar.”

We’ll be keeping you posted on the developments with this exciting project over the coming months, so stay tuned for more information!

OUR PERMANENT CASK RANGE

Belhaven Brewery has some new additions to it’s trophy cabinet after winning three medals at the prestigious Monde Selections 2023 awards last month!

The team scooped two gold medals for Belhaven Scottish Oat Stout and Belhaven Wee Heavy, plus a Silver for Belhaven Scottish Ale.

Belhaven Oat Stout has taken the beer world by storm with its darkly rich, perfectly balanced character. It was named the World Beer Awards overall ‘World’s Best Oat Stout’ last year, as well as winning a Gold in the Monde Selection 2022.

AND ALSO...

BELHAVEN CELEBRATES GLOBAL WINS AND 4 STAR STATUS FOR VISITOR CENTRE!

The team have had further cause to celebrate with the news that the Brewery’s Visitor Experience has been given 4 Star Quality Assurance status by Visit Scotland – reflecting an excellent customer experience in the eyes of their expert tourism assessors.

Fiona Matheson, Belhaven Brand Manager said: ‘We are bursting with pride to have received such good news about our beers and our brewery visitor experience this month. So much hard work goes on behind the scenes and both accolades are a tribute to our teams and the dedication and passion they bring to everything that we do here in our Dunbar home. As the summer months approach, we’re looking forward to welcoming many more visitors to the brewery to enjoy the experience we have on offer along with a taste of some of our internationally-winning beers.’

FRESH CASK RELEASES 2023

GOOD TO KNOW...

VALUE FOR VENUES

At the start of this year, we launched Value

for

to showcase how Greene King and Belhaven

Venues,

are providing best-in-class

support and services to independent and free house venues.

During the past three years, our customers have faced unprecedented challenges and more now than ever, with rising supplier costs and everchanging consumer habits, running an independent venue can be extremely tough and isolating. We learnt that the best way to support our customers was to create a package that had everything in one easy place. Value for Venues offers an all-round suite of services that can bolster profits for venues in a simple, cost-effective way, whilst also providing that guaranteed support to those running an independent venue.

Under the tag line, “Everything your venues needs, in one place” we call out our key pillars to highlight how we can add value to our customers businesses in ways other suppliers can’t. These categories are range freedom, customer service, financial support and business advice.

For more information on our key pillars, please visit https:// valueforvenues.co.uk/ and follow https://www.linkedin.com/ showcase/value-for-venuespowered-by-greene-king-belhaven to keep up to date.

Looking ahead, we will continue to promote Value for Venues in the trade, develop our digital offering further and provide additional sales tools to help support our current customer base, drive new business, increase OBV distribution & profit for Brewing & Brands.

We have some exciting announcements coming in the next few months for you to get involved further – watch this space!

In support of Macmillan May, an online silent auction has been arranged available to everyone across Greene King.

There are some amazing prizes up for grabs including 4 x Adult Pub in the Park 2023 tickets, the Ice Breaker Jeep for a day plus a keg of beer to an England location of your choice, a 42” TV and a Sonos Multi Room Sound system and many more. There really is something for everyone! The auction is open until Sunday 28th May so there is still time to bid! The link to access the auction can be found here

our new platform

When times get tough, you don't have to go it alone.

WELLNESS YOUR WAY…

So far in 2023, we have made some great strides for employee wellness in Brewing & Brands.

We opened fitness sessions in winter 2022 with low uptake before the holidays but we have seen a significant increase in attendance this spring! We also have a new health kiosk that has been placed in Hen Hall, so if you’re over that way be sure to stop by and try it out. This health kiosk will measure things like BMI, body fat percentage, muscle percentage, and more. Fruit Boxes are now being delivered to all sites and we have received some incredible feedback on this. Keep an eye out for plenty more coming over the next few months!

Health Kiosk:

“People are excited about it! It’s a good thing as it measures everything and it’s interesting to have and check because not everyone checks at home.”

GREENE KING ANNUAL REPORTA YEAR IN REVIEW 2022

Fitness Sessions:

“I got home feeling less stressed from the day and ready to switch to my home life interactions”

“The staff are loving it. They really appreciate the healthy options that the company is providing and have shared that chocolate & crisp consumption on nightshifts has reduced in favour of apples and bananas!”

Earlier this month, we announced our annual results for 2022.

WE CARE…

We care about every person that works here and want to help as much as we can. As part of the Greene King family, you are entitled to several rewards and benefits.

We have some fantastic new benefits available including our Cycle to Work scheme, a new EV scheme and a Workplace Savings scheme. For more information around these and all other available benefits head to the Greene Room to explore further!

We also have a fantastic Employee Assistance Programme (EAP), this service is free and confidential 24 hours a day, 365 days a year. The EAP can assist you with a range of issues from health, wellbeing, financial & legal advice.

Overall, it was a solid financial performance against a challenging backdrop. The way our teams have risen to the multiple challenges of 2022 has been truly awe-inspiring, and the full annual review looks in more depth at the strategic progress we’ve made, our business and brands, as well as celebrating our successes and looking ahead at how we set ourselves up for success in the future.

AWARDS & EVENTS

WE WIN INTERNATIONALLY RECOGNISED HEALTH AND SAFETY ACCOLADE FROM THE ROYAL SOCIETY FOR THE PREVENTION OF ACCIDENTS (ROSPA)

Our Safety, Health & Environment team have been awarded the RoSPA Order of Distinction after receiving a 2023 gold award for the period 1st January 2022-31st December 2022 making it 18 consecutive gold award wins.

Peter Ebbens, Health & Safety Manager said: “It’s great to be awarded the order of distinction and I am extremely proud of everybody’s efforts in making Greene King Brewing and Distribution a safe and sustainable working environment for our people and partners. The Award reflects vast improvements in our SHE performance in recent years and how we are still continuously striving to ensure that everybody goes home safely every day.

Julia Small, RoSPA’s Achievements Director, said: “Accidents at work and work-related ill health don’t just have huge financial implications or cause major disruption – they significantly impact an individual’s quality of life. That’s why good safety performance deserves to be recognised and rewarded. “We are thrilled that Greene King Brewing & Brands has won a RoSPA Award and would like to congratulate them on showing an unwavering commitment to keeping their employees, clients and customers safe from accidental harm and injury.”

DRIVER ACADEMY SUCCESS

Over the last 18 months, the HR and Distribution teams across Brewing & Brands have been working in partnership to reduce the impact on Brewing & Brands of the driver shortage crisis in the UK.

The team created and developed an internal Driver Training Academy, which is aimed at training our people internally to become Class 2 drivers.

Huge congratulations to Dan Bearder and Phil Jull for completing the Driver Academy and becoming qualified Class 2 drivers.

Dan started driving late February and Phil is the 11th Drayman to pass through the process! If you are interested in becoming a Class 2 Driver at Abingdon, Eastwood or Bury, please speak to your line manager in the first instance.

Adam Sivell, Head of Safety, Health and Environment (SHE)

COFFEE TIME

EVENTS

Just in the last couple of months we have attended:

UNITAS

Off Trade show Liverpool

PUBLICAN AWARDS

Companywide award show

NORTHERN RESTAURANT & BAR

Free Trade trade show – Manchester

RETAILERS RETAIL AWARDS

Sponsored Awards show – London

PUB PARTNER NIGHT OF EXCELLENCE

Internal PP Awards show

1 - Polygon with five sides (8)

5 - Percussion instrument (4)

9 - Send money in payment (5)

10 - Juicy soft fruit (7)

11 - Show-off (5)

12 - Strong drink (3)

13 - Youngsters aged from 13 - 19 (5)

15 - Large body of water (5)

17 - Annoy continuously (3)

19 - Grind teeth together (5)

20 - Material made from animal skin (7)

21 - Double-reed instruments (5)

22 - European mountain range (4)

23 - Beginnings (8)

Down

1 - Miscellaneous equipment (13)

2 - Goddess of retribution (7)

ALL THE PUB IN THE PARK EVENTS

10 total around the country

3 - An idea that is added later (12)

4 - Not allowing light to pass through (6)

HERITAGE LIVE

6 - Carer (anag) (5)

7 - Process of transformation (of an insect) (13)

8 - Scolding (8-4)

8 - Scolding (8-4) 14 - Compel by coercion (7) 16 - Catch or snare

14 - Compel by coercion (7)

16 - Catch or snare (6)

18 - Understand (5)

If you’d like a copy of the answers please - email alicefarnsworth@greeneking.co.uk

PINT SIZED PLACES

We are keen to see your new publication reach all the far corners of our Brilliant Brewing and Brands estate but why stop there?

Send us a snap of you reading your copy of Pint Sized in a interesting location and we will post the winning pictures in each edition - winners will receive a free case of Premium Beer Email your pictures to alicefarnsworth@greeneking.co.uk

CAPTION COMPETITION

Think of a funny caption to the photo below - write it in the space provided, take a photo and send your entry to Alice as a WhatsApp or text message on 07311 359681.

4 weekends over three country estates and over 10 days of music – beer provider and craft beer area install.

URBAN PUBS CONFERENCE

Internal conference for PUV – Birmingham

PRIDE OF GK AWARDS

Internal company wide awards show – Wakefield

DFB & LOCALS CONFERENCE

Internal conference for both pub groups – Birmingham

GK B&B SUMMER PARTY

Internal – Bury St Edmunds

Still to come we have 15+ events all before September!

LEESTOCK

Local festival – we provide beer for the beer festival side – Long Melford

SUFFOLK SHOW

Local county show – Ipswich

MCA PUB CONFERENCE

External sponsorship of conference – London

BII SUMMER BALL

External sponsorship of summer ball – London

BURY RUGBY 7’S

Sports tournament – Bury St Edmunds

BURY BEER FESTIVAL

Local beer festival

OUR

SPOTLIGHT: OLD SPECKLED HEN

UK’S NO1 PREMIUM TRADITIONAL ALE CAPITALISES ON STRONG GROWTH

Greene King continues to invest in our much-loved traditional ale Old Speckled Hen, building on the great work over the last couple of years that has seen the famous brand cement its position as UK’s No1 Premium Traditional Ale.

The last six months has seen a 7.6 % increase in the volume share for the brand, propelling OSH to it’s highest share in over 3 years !

In fact, our orchestrated marketing campaignsupported by the quirky Henry the Fox character who returns to our screens this summer(see below) - has resulted in this classic beer being the only Ale brand out of the UK top 8 to have grown against the backdrop of a sector that has seen a decline of nearly 10% over the last year. Data from Kantar also confirmed that OSH is the No1 Ale for household penetration-in other words more households are trying our ale than any other brand in the sector.

This is all great news as it means more pubs and supermarkets are now stocking the brand as they see the value it can drive for their sales.

To top it all the team are super excited that Old Speckled Hen has been shortlisted for the Drinks Brand of the Year at the prestigious Grocer Gold Awards held on 4th July - We will update you on the result in the next edition-keep everything crossed !

HENRY THE FOX IS BACK ON THE BOX !

TV Advertising burst from 13th May-19th June.

Advert show slots to feature on live sports comedy and drama channels.

Adverts will reach 25million adults at least 6 times a year.

Key messages: Delicious - Tasty - Refreshing‘Curiosity has its rewards’

Drinks Brand of the Year 2023