SPOTLIGHT: OLD SPECKLED HEN

UK’S NO1 PREMIUM TRADITIONAL ALE CAPITALISES ON STRONG GROWTH

Greene King continues to invest in our much-loved traditional ale Old Speckled Hen, building on the great work over the last couple of years that has seen the famous brand cement its position as UK’s No1 Premium Traditional Ale.

The last six months has seen a 7.6 % increase in the volume share for the brand, propelling OSH to it’s highest share in over 3 years !

In fact, our orchestrated marketing campaignsupported by the quirky Henry the Fox character who returns to our screens this summer(see below) - has resulted in this classic beer being the only Ale brand out of the UK top 8 to have grown against the backdrop of a sector that has seen a decline of nearly 10% over the last year. Data from Kantar also confirmed that OSH is the No1 Ale for household penetration-in other words more households are trying our ale than any other brand in the sector.

This is all great news as it means more pubs and supermarkets are now stocking the brand as they see the value it can drive for their sales.

To top it all the team are super excited that Old Speckled Hen has been shortlisted for the Drinks Brand of the Year at the prestigious Grocer Gold Awards held on 4th July - We will update you on the result in the next edition-keep everything crossed !

HENRY THE FOX IS BACK ON THE BOX !

TV Advertising burst from 13th May-19th June. Advert show slots to feature on live sports comedy and drama channels.

Adverts will reach 25million adults at least 6 times a year.

Key messages: Delicious - Tasty - Refreshing - ‘Curiosity has its rewards’