SPECIAL FEATURE - PREMIUM BEERS

FIRST AWARDS FOR FLINT EYE, LEVEL HEAD AND ICE BREAKER!

We are excited to have received our first awards for our recently launched range of premium craft beers. Flint Eye and Level Head joined Icebreaker in winning medals at this years Bartender’s Brand awards

The Bartenders’ Brand Awards are a unique blind tasting, design and valuetested competition for spirits, wines, beers and drinks products in the UK bar industry. Flint Eye, Level Head and Ice Breaker were all awarded medals for the taste, design and value of the beers. Level Head secured silver medals for taste and value at the awards, with a bronze medal for design and Flint Eye secured all bronze medals for taste, design and value at the awards. Ice Breaker Pale Ale secured a silver medal for value and bronze medals for taste and design.

Alex Radcliffe, Marketing Controller at Greene King said:

“We are thrilled to have secured medals for all three of our modern beers and it is a testament to our brewers and their skills that we have such a brilliant portfolio to share. We are incredibly proud of Ice Breaker and how that has continued to grow following its launch, we are sure that Flint Eye and Level Head are sure to follow in succession after a brilliant first year. Keep your eyes peeled as there is so much more to come from these brands in 2023!”

FLINT EYE AND LEVEL HEAD LAUNCH INTO TESCO AND SAINSBURYS

We have recently launched Flint Eye and Level Head into Tesco and Sainsbury’s, following a successful launch in Waitrose and Morrisons.

Next time you are in Tesco or Sainsburys keep an eye out for our premium beers and check out some of the fantastic photos of some of our colleagues celebrating them being stocked in selected stores!

DELIGHTED TO SHARE THAT WE HAVE LAUNCHED INTO ALL 205 MAJESTIC STORES

with both Level Head 4 pack and Flint Eye 4 pack! We have been supporting this launch with in-store sampling and visits of the Legend Mobile to Top 2 performing Majestic stores.

Any questions to ralphamos@greeneking. co.uk and looking forward to seeing our Premium Beers standing out in Majestic.

BRAND NEW BEERS, CENTURIES IN THE MAKING…

The 2nd burst of the £5m media plan for Level Head and Flint Eye is live! Brand New Beers, Centuries in the Making aims to support our 600+ On Trade, and 1000+ Off Trade listings after the recent launch into 500x Tesco stores.

The campaign will deliver 69million impressions across H1’23 via Billboards, Digital display, Social media and Television featuring our new TV Advert.

Keep an eye out for the amazing campaign and if you want to taste these beers yourself, get your 33% team member discount at the ready and head to your closest Greene King pub that offers these great beers!

WIN, LEARN, CELEBRATE TOGETHER - SHOUT OUT TO AARON STEADMANS!

Aaron Steadmans, Ops Comms and Activities Manager for PUV has been instrumental in the launch of premium beers. Aaron has been the driver behind a lot of the communication to our pouring pubs to make sure installs ran smoothly and most recently has been driving the plan, delivery and multiple comms for our Legends incentive which saw a massive 20% uplift in sales. Thank you Aaron