THE BEST OF BELHAVEN

2023 is seeing even more exciting investment in our Scottish business; the relaunch of our iconic ale, Belhaven Best.

Belhaven Best is launching with a new design that incorporates Belhaven’s famous 300 year old malting chimneys and with a nod to the local town of Dunbar, known affectionately as “Sunny Dunny”,with the rays of sunshine flowing through the chimney design.

A full set of branded point of sale will be available for the Trade along with a comprehensive marketing launch campaign across all media types.

Belhaven’s dynamic Brand Manager, Fiona Matheson explained:“ We wanted to make this legendary beer relevant, approachable and inclusive for a new generation of drinkers. The new design challenges the old-fashioned image of Ale, communicating freshness and sessionability yet still celebrating Belhaven’s proud heritage and provenance”

Consumer research that underpinned local design firm Thirst’s creative work indicated that the rebranding of this much loved classic 3.2% session ale would appeal to new audiences without alienating existing Best drinkers. It also showed that customers are even more likely to recommend Best to their friends after seeing the new design. So while things change, times shared together will always be the best!

Belhaven Best is the first in the portfolio of famous beers to receive the full rebranding treatment and it’s hoped that its success will generate even more future investment in Scotland’s oldest working brewery.