North Shore Culture Compass, 2022 Year in Review

MESSAGE FROM TEAM

Looking back on 2022, it becomes clear that the North Shore Culture Compass is becoming the community cultural hub that we all aspired to when we first met to discuss in 2016.

We see assets added regularly, but also lots of opportunities to add more organizations and stories and annual events as the cultural scene on Vancouver’s North Shore is as dynamic as ever.

We’re learning that the online map and the listings of cultural assets is just the beginning. This growing database and dynamic cultural inventory inspires activations, partnerships, events, educational programmes.... and we’re only just getting started!

Thank you to the Advisory Committee who contributed ideas, expertise, and suggestions as we developed the cultural mapping project into the North Shore Culture Compass. Thank you to Tsitsayxemaat Rebecca Duncan for sharing her perspective and knowledge from her Squamish Nation family and connecting us to the community since we started on this journey.

The following pages provide an overview of 2022 for the North Shore Culture Compass, as we continue to work together to build and strengthen this online map for the community, by the community.

North Shore Culture Compass team

Nancy Cottingham Powell, Executive Director, North Van Arts

Leo Dittmer, Marketing & Outreach Assistant

Harriet Goodwin, Marketing & Outreach Manager

Zoe Greenberg, GIS Specialist

Sheryl McGraw, Special Projects Manager

Teagan Moore, Cultural Mapping Assistant

Nancy Cottingham Powell

Sheryl McGraw

Teagan Moore

Leo Dittmer and Harriet Goodwin

Michelle Richard

ASSET LISTINGS

service organizations, 31, 3%

public institutions, 59 6%

public art, 281 29%

intangibles & stories, 118 6%

creative & cultural industries, 38, 4%

cultural & natural heritage, 134, 14%

cultural organizations, 57, 6%

cultural spaces & facilities, 74, 8%

festivals & events (annual), 32, 4% festivals & events (current, 51, 5%

First Nations, 88 9%

Asset Listings at Dec 31, 2022 date are shown here, in groupings of categories (above) and geographical distribution (below).

The Culture Compass was launched in March 2020 with 400 listings. As of December 2022 there are 679 listings (with some listings in multiple categories). As a dynamic and ever-evolving tool, cultural asset listings and current events are added and updated all the time. Listings are added by organizations, ensuring accuracy, building relationships, and collectively creating a community culture hub.

Squamish Nation, 11, 2%

uncategorized, 81, 12%

Bowen Island, 2, .3%

City of North Vancouver, 220, 33%

Tsleil-Waututh Nation, 9, 1.3%

District of West Vancouver, 138, 21%

District of North Vancouver, 211 31%

NAVIGATORS EDUCATION PROGRAMME

Using the North Shore Culture Compass, the Navigators Education Programme connects educators and teachers to ideas and resources to engage students in learning about the culture, heritage, history, geography and diversity of Vancouver’s North Shore. The free, downloadable guide is suitable for in-class or outdoor learning, developed for grades 6-12 within BC curriculum, with many activities adaptable for younger ages and groups.

2 streams currently available:

1 - Guide (limited printed copies available at North Van Arts and pdf version for download) for Secondary Level, supporting BC curriculum. Guide includes activities using the North Shore Culture Compass following the four points theme of people, places, time, stories. Activities may be adapted for other ages, groups.

2 - After School Art classes , fun activities to discover local culture, for ages 8-11. Place-based visual art activities inspired by public art.

In 2022, Navigators became a partner of Esri Canada Partners in Education programme. Esri Canada’s programme supports educators and organizations focused on working with K-12 youth with free ArcGIS software to create maps and StoryMaps. They also provide free training and resources to learn how GIS can be used to enhance student learning and engagement while promoting critical thinking and spatial problem solving skills.

PROGRAMMES

DATA INSIGHTS

Culture Compass Data Insights help strengthen the cultural sector on the North Shore by informing planning, programming, and marketing.

Data Insights has 3 components:

Audience maps - created using postal code information collected from an organization’s audience Community Snapshots - compiled using demographic information from Statistics Canada and Environics

Local Area Profiles - compiled by layering the audience maps and organizational location with statistical information

Knowing who a cultural asset is serving is helpful for planning and important to allow an organization to adapt and reflect the communities they serve by offering programs that are relevant and inclusive. The findings from Data Insights can be used to plan activities, programming, and events, decide where to concentrate marketing and outreach efforts, inform pricing or fee structures, or to support funding applications and augment reports to funders and sponsors, to best engage with and serve your community.

Audience Maps created using postal codes collected from audience

Community Snapshots compiled using demographic data

The Culture Compass contains a wealth of information and opportunities waiting to be explored. Activations provide community members and visitors with fun experiences to use the online mapping tool to explore local culture.

ACTIVATIONS IN 2022

▶ Heritage Week – Telling Traditions, February-March invited community submissions

▶ Tourism Challenge – Treasure Hunt, April-May featured 7 assets listed on Culture Compass for tourism professionals - over 600 downloads!

▶ Culture Days - Culture Compass Lab, in partnership with West Vancouver Community Arts Council, September

▶ Craft Beer Week – Treasure Hunt, Oct 11 clues featured stories and local breweries, October

▶ Treasure Hunts (themed and neighbourhood-based), ongoing

Partner and sponsor, Vancouver’s North Shore supported these activations through prize donations and helping spread the word!

Map shows the submissions to Telling Traditions, with community members sharing their cultural traditions and telling us the country these traditions came from. This activation was part of Heritage Week 2022, within the them, ‘Altogether Inclusive’. By sharing, understanding, and celebrating each others traditions, we are a more inclusive community.

STREET TEAM OUTREACH

Since the Culture Compass was launched in March 2020, the 2022 season was the first one with a full programme of community events. We sent our Street Team out April to September to meet people, support events across the North Shore, tell people about the online mapping tool, and offer fun activities.

COMMUNITY EVENTS

ROGERS HOMETOWN HOCKEY - APRIL 23-24

Organized by the City of North Vancouver in Lower Lonsdale. Activity: colouring ship’s hull attached to sticks

BRIDGE FESTIVAL - JUNE 3-4

Organized by the District of West Vancouver at Ambleside Park. Activity: wayfinder colouring attached to sticks

CANADA DAY - JULY 1

Organized by the Rotary Club of Lionsgate

Activity: Tsleil-Waututh artist Olivia George assisted colouring animals in Coast Salish design inspired by her original artwork commissioned by the North Shore Culture Compass

LYNN VALLEY DAYS - JULY 16

Organized by Lynn Valley Lions Club

Activity: Colouring animals in Coast Salish design on sticks

HARMONY ARTS FESTIVAL - JULY 30, 31

Organized by the District of West Vancouver

Activity: painting/colouring postcards with water media featuring animals with Coast Salish designs by Olivia George and Culture Compass map by Teagan Moore

RIVERS DAY - SEP 25

Organized by the City of North Vancouver

Activity: colouring water-based animals in Coast Salish design. Selling You Are Here Calendars and art cards

SHIPYARDS FESTIVAL - SEP 27

Organized by The Shipyards District Lower Lonsdale

Activity: colouring animals with Coast Salish design and Culture Compass postcards, selling You Are Here 2023 calendars and art cards

REVIEW

Inspired by content on the North Shore Culture Compass, we create StoryMaps using a tool available to us through Esri, the platform that hosts the Culture Compass.

ArcGIS StoryMaps allow us to create immersive stories by combining text, interactive maps, images and other multimedia content, shareable through a link or embedded in a website.

We have created StoryMaps to accompany art and historical exhibitions, interpretive zones showing salmon conservation themes, and online Treasure Hunts.

Partners we have worked with include: The Coho Society, mapping salmon conservation interpretive zones Diving In: Turning Trash Into Treasure, environmental art campaign by the Sea to Sky Arts Council Alliance (Pemberton Arts Council, Arts Whistler, the Squamish Arts Council, Lions Bay Arts, The Hearth Arts on Bowen), West Vancouver Arts Council, and North Van Arts) The Shipyards: Then and Now with MONOVA, allowing visitors to the museum exhibition to visualize the area interactively

You Are Here Calendar StoryMaps feature the places that inspired the art in the calendar and art cards, and share more information about the artists, beyond what is included in the calendar.

KNOWLEDGE SHARING

Part of the funding received through Canada Council (2020-2023) is to support knowledge sharing so other groups considering building an online culture map can benefit from our experience. In addition to presentations, we are also developing documentation to be available to share the model of the North Shore Culture Compass.

SOUTH OKANAGAN AND SIMILKAMEEN ARTS SOCIETY - JAN 13, 2022

Presenting the Navigators Education Programme to the national GIS and educational community, as a model for using GIS in the classroom.

SQUAMISH NATION, DIRECTOR OF LANGUAGE & CULTURE - APR 2022

Sharing the process of building the Culture Compass to inform internal process of building a map to share stories among Nation members.

CREATIVE CITY NETWORK CONFERENCE - OCT 3, 2022

Organized by Creative City Network, Culture Compass was selected to present at the national conference held in Waterloo, ON. Audience included municipal staff from across Canada, as well as other arts & cultural organizations.

MINISTRY OF TOURISM, ARTS & CULTURE/BCAC - NOV 14, 2022

Sharing the North Shore Culture Compass with the potential of rolling out the model across British Columbia.

To tell the story of the Culture Compass, we created an online presentation in StoryMap format, available anytime, anywhere with an internet connection. The online version is interactive, with embedded maps and elements that you can explore to learn all about this online mapping tool and the enhancements and activations since 2020.

North Shore Culture Compass StoryMap

COMMUNITY OUTREACH

Throughout the last year we were invited to present the North Shore Culture Compass to various audiences to show how it is used:

SQUAMISH NATION LANGUAGE & CULTURE DEPARTMENT - JUL 7

Presenting the Navigators Education Programme to the national GIS and educational community, as a model for using GIS in the classroom.

SCHOOL DISTRICT #44 EDUCATORS - APR 1

Presenting the Navigators Education Programme to local educators.

THE LAND WE LIVE ON - OCT 25

In partnership with Impact North Shore, Syetaxtn Chris Lewis, Squamish Nation, joined us to present the Culture Compass to a group of recent newcomers to the Region.

ESRI CANADA’S GIS DAY - NOV 14

Presenting the Navigators Education Programme to the national GIS and educational community, as a model for using GIS in the classroom.

MARKETING

To maintain the online map and keep it ever-evolving and dynamic, consistent and effective marketing to both cultural organisations and members of the public is key. Here were the main ways we got the word out in 2022:

CERTIFIED F0LDER

BC Ferries Sunshine Coast-Vancouver Bowen Island-Horseshoe Bay

Mainland-Vancouver Island

CREATE A STIR

3 articles annually in shared partnership with North Van Arts

B14 WEDNESDAY,JULY13,2022

NORTH SHORE NEWS

bi-weekly ad sponsoring MONOVA’s Time Traveller Explore the Shore Holiday Traditions

Thisdetailofaca.1906photographshowsworkersattheSeymourLumberCompanymill,which waslocatedatEast17thStreetandSutherlandAvenueinNorthVancouver. Sikhimmigrants,predominatelyfromthePunjabregioninIndia,startedarrivinginB.C.inthe early1900s.Atthattimethetimberindustrywasatthepeakoftheprovince’seconomy. ManySikhmenfoundworkinlocalsawmillsliketheSeymourLumberCo. TheseSouthAsianmillworkersenteredaworkforcesharplydividedalongraciallines.They,along withothernon-whiteworkers,weregiventheundesirablejobsthatweredeemed“unskilled”and thereforetheywerepaidlessandwerethefirsttobedismissedduringindustryslumps. Visitmonova.caformoreinformationaboutthehistoryoftheNorthShoreandtolearnabout MONOVA:MuseumofNorthVancouvernowopenThursdaytoSundayinTheShipyards. Currently,MONOVA:ArchivesofNorthVancouverat3203InstituteRd.inLynnValleyisopen byappointmentonly.Contact:archives@monova.ca

THE“TIMETRAVELLER”SPACEHASBEENGRACIOUSLYDONATEDBYTHEBUSINESSBELOW.

DESTINATION VANCOUVER

Premium page sponsor

ANDYPREST

LUCASJORNITZ ljornitz@nsnews.com Withcherryblossomseasoninfull effect,manypeopleareflockingto theirfavouritespottograbaselfie underthebeautifulblossoms. WhiletheNorthShoredoesn’thaveits ownfestivaltocelebratetheVancouver staple,itstillhasitsfairshareofplaces toseespringinfulleffect. Herearethemostpopularspotson theNorthShoretocatchsomecherry blossomaction. InNorthVancouveratthebottom ofLonsdale,atWaterfrontParkand throughouttheShipyardsDistrictthere arealmosttoomanytocount. InWestVancouver,justoffofJohn LawsonPark,therearelovelytrees closetotheAmblesidePieronArgyle Avenue.

northshorenews nsnews.com

RAIL RA DundaravePark

JohnLawsonPark Ambleside Landing

MillenniumPark

Fiveplacestocheckoutcherry blossomsontheNorthShore

NorthVancouvercityand districtandWestVandistrict allnowhavedesignated parkswhereyoucanenjoy analcoholicbeverage. Whatwasoncea pandemicnoveltyisbecoming thenormontheNorthShore, withallthreemunicipalities openingupdesignatedpublic areaswhereyoucanenjoyan adultbeverageinthegreat outdoors.

TheCityofNorth Vancouverwasthefirstto openupspacesforpublic alcoholconsumption, be mingthe fi t Canadia jurisdictionoutsideofQuebec todoso,followedbypilot projectsintheDistrictof WestVancouverandthe DistrictofNorthVancouver. Here’samapshowingall oftheNorthShorelocations inwhichyoucanlegally consumealcohol:

CarisbrookePark

KilmerPark

PrincessPark

SowdenPark

WaterfrontPark

PanoramaPark McCartneyCreekPark KingsMillWalkPark

GrandBoulevard &RayPerrault Park CatesDeck

ArborlynnPark

Strathcona LookoutPark

21ST FULTON 15TH INGLEWOOD AVE. AVE. EldonPark DeepCovePark GaribaldiPark BridgmanPark

KirkstonePark Shipbuilder’sSquare

VictoriaParkWest

SeylynnPark

6609RoyalAve,HorseshoeBay

@northshoreculture / @northshoreculturecompass

#culturecompass

Instagram: 1,578 followers

Facebook:1.500 followers

Social Media Mission Statement

North Shore Culture Compass’ digital persona aims to be: Inclusive, engaging, curious, community-minded + positive Facebook: Informative, detailed + inviting Instagram: Passionate, adventurous + creative

OBJECTIVES:

▶ encourage followers to make connections to real-life experiences

▶ connect with and promote arts and culture events from community organizations

▶ build relationships with partners

▶ bring awareness of the Culture Compass and its partners

▶ inspire residents to experience the North Shore’s art, culture, and heritage by providing highlights of assets they can discover on the map

▶ encourage use of the Culture Compass with all posts linked to map

how do we do this?

▶ post about organizations, events, places, and other assets listed on the Culture Compass, as well as highlighting those that help illustrate celebration days, such as Tartan Day, National Museum Day, International Day of Forests, National Poetry Month and other cultural celebrations

▶ promote new organizations listed on the Culture compass to welcome them and show the value of listing

YOU ARE HERE 2022 CALENDAR

Since 2017, we have produced wall calendars featuring images of North Shore scenes and stories created by local artists. As a fundraiser for the North Shore Culture Compass, the calendars sell for $20 each at 8 vendors across the North Shore. Since 2021 we also produce 5’ x 7’ folded art cards with the images, sharing the profit from card sales with the artists. Different from calendars specific to the year, art cards are timeless, and continue to sell as long as limited edition inventory remains. 1,000 calendars printed for this fundraiser with exhibition opportunities at various locations for the public to view the featured works of art in person.

EXHIBITIONS

District Library Gallery, Lynn Valley Library, North Vancouver

September 23 – November 1, 2021

Silk Purse Arts Centre, West Vancouver

January 13 – February 6, 2022

Online artist talk, January 13, 2022

VENDORS

CityScape Community ArtSpace, End of the Line General Store, Favourite Gifts, Nourish Market, Polygon Gallery, Seymour Art Gallery, Silk Purse Arts Centre, Willow Florist

STORYMAP

To show the places that inspired the images included in the calendar, we create a StoryMap. All images are included, as well as information about the artist and the place that inspired the work.

Peaks (from Dog Mountain), Enda Bardell

Lonsdale Q, Natalia Coronado

Hot Sunny Lonsdale, Sahar Banisoltan

Lonsdale Ferry, Rick Herdman

Our Traditional Territory, Olivia George

Strathcona Lookout, Indian Arm, Lyza Del Mar Gustin

Lonsdale Skateboarder, Ishrat Khan

30 Foot Pool, Lynn Creek, Dominique Walker

Lighthouse Park, Chris Dalton

In Transition, Theresa Wimbles

Ferry Building Gallery, Yifei Zhang

Light Walk, Tara Devine

PARTNERSHIPS

CAPILANO UNIVERSTIY - CITYSTUDIO - students helped research international tourism marketing opportunities

COHO FESTIVAL – Salmon & Streams Treasure Hunt, Coho Interpretive Zones StoryMap

MONOVA - co-created a StoryMap to accompany their new exhibition ‘You Are Here @ the Shipyards’ with an interactive map and then-now photos of the area.

NORTH SHORE WAY - Worked with students from Seycove Secondary on a local hiking trail passport.

VANCOUVER’S NORTH SHORE TOURISM – sharing the Culture Compass with visitors and offering fabulous contest prizes for activations, Brewing North Shore Culture Craft Beer Week Treasure Hunt

WEST VANCOUVER COMMUNITY ARTS COUNCIL – hosted the You Are Here calendar exhibition and the Culture Days Culture Compass Lab with an online game to look for cultural opportunities on the Culture Compass

ADVISORY COMMITTEE

FUNDERS & SUPPORTERS

FUNDERS

SPONSORS

a project of