_SWOT Analysis _Strengths -Gap in the market, provides a voice that people are interested in getting involved in. -There is current shift in people purchasing more niche publications over big name ones (Kermond, When niche is nicer) -An original and innovative concept. -Produced as a work of passion so customers feel passionately about the product. It has a constant audience since the ones who read niche magazines are not addressed by other media. When you work in niches, it is more likely to create messages that resonate strongly with the customers and create long lasting trust, fidelity (Brown, Marketing to niche audiences).
_Weaknesses -Everything is primarily digital within our current climate, which could lead to there being a lack of print sales. -There is no predictability in whether people will purchase the zine -My target audience of generation Z don’t have a huge budget. -Being run by one person can be overwhleming, especially whilst trying to manage an interactive online presence to connect and ensure loyalty with the consumer base.
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