Attitudes & Values

_in my day is for the inquisitive and compassionate soul, those curious about the way that the world and the people within it, aimed at people that are intelligent both academically and emotionally. Gen Z match these attributes and brand ethos of the zine, “They’re the most self-educated generation in history” (ref), a generation of socially aware activists containing the next leaders and societal trailblazers; Gen Z takes an unfiltered and unabashed eye to the political circumstances of their upbringing. Compassion is in their DNA and caring is the new cool. Selfexpression comes very feeling-focused for Gen Z. After all, it’s all about feeling together and vocalising their emotions. They refuse to escape from reality – they would rather face and solve problems, or express and embrace their vulnerability and imperfection (WGSN, The Gen Z equation).

The survey said;

But 93% feel that being made aware has made them more likely to research ad educate themselves on social issues.

91% are more likely to speak up and take action on social and world issues.