Rationale

The time to educate ourselves and act, is now. Never has there been such a politically and socially charged time to be alive, social media is acting as the magnifying glass, revealing to us that we have to change and work towards a better future for all. In my day will be providing the platform for the voices of thousands, whilst only a select few will be chosen for each issue to talk about subjects they are passionate about, they speak on behalf of millions. This new era of caring and sharing inspires creative conversations as designers, artists and musicians align themselves with causes that chime with the concerns of the next big consumer demographic (WGSN, The caring economy).

We are living in a world where the opinion of generation is not valued, we are seen as too sensitive, the ‘snowflake generation’, and this leads to us not being taken seriously. We don’t have a platform that provides a positive spotlight to what we are saying and that will discuss the issues we are facing without judgement or cynicism. If you look at platforms such as the daily mail or the guardian, that of which are aimed at older generations, too often are their pages are filled with pieces written about the appearance of celebrity’s appearances or discussing the information of people’s private lives. In my days goal will be to discuss subjects, and not people. In my day will bring back a creative renaissance in which creative expression and freedom will be recognised and admired, Art is social communication. Although one can imagine a lover improvising a poem privately into her lover’s ear, for the most part art is expressed in the form of objects that endure through time, and travel beyond the immediate. (Oatley,k Creative expression and communication)

As a species, we have always expressed ourselves creatively, which manifests as culture. Culture is a documentation and reaction to life, that we are all contributing to without realising. So, by creating a platform for these voices to be heard, people can connect amongst a sense of community and have access to information. A lot of these opinions and information is passed through word of mouth and social media but doesn’t have a collective physical space. People would express an interest because humans have a need for connection, connecting with others is important. Social connection can lower anxiety and depression, help us regulate our emotions, lead to higher selfesteem and empathy, and improve our immune systems. By neglecting our need to connect, we put our health at risk. It will also allow creatives to showcase their work and advertise it to readers, so that readers can discover creatives that inspire them.

This is backed by a survey conducted on Instagram of 108 respondents aged 18-25, of mixed gender and race said;

86% think gen z’s opinions on the world are NOT valued and taken seriously within society.

96% believe gen Z are often stereotyped to be uneducated, lacking experience and are seen as too sensitive.

86% value creative expression (art, music, photography) equally as a form opinion as written/spoken words.