Market Analysis

We are launching into a very politically tense climate within the world, things have always been this way within life, but social media is highlighting how constant this is within our lifetime. This provides a gap in the market for a niche physical format such as in my day to occupy the space. Society will be consistently changing and new challenges will arise, allowing for the discussion of new topics to be incorporated into the zine. Providing a publication such as this will allow others to feel validated and listened to, which is important and will be beneficial for relieving stress and emotional strain whilst also educating people.

The survey backs up this analysis:

86% feel that being able to discuss these issues in an open and safe forum would relieve the stress and emotional strain

95% agree that creating a zine providing a forum to discuss these issues would be beneficial

93% would be interested in a zine that did this