Timeline

March- April- experimentation, planning of content, sourcing of talent, customer research. Late May- Creation of instagram, beging posting teasers and content.

Jan-march- concept realization, research and development. Early May- Production of content and curation of the zine.

Late May- Creation of instagram, beging posting teasers and content. Late June- Promotion of the zine by featuring on podcasts. Interact with consumer base on instagram to increase reach.

Early June- Finalizing of the zine, then sent into production, ready for release. Begin taking preorders. July- Launch of _in my day.