Consumer Habits

In a time when millennials wear their politics on their profile pages and generation Z chooses social activism over selfindulgence, caring becomes a new form of social and cultural currency (WGSN, The caring economy). My audience are passionate about social activism and are keen to expand their knowledge, by providing them with this platform I am giving them the foundations to start working towards a more socially aware and better future.

This is what my audience had to say about how it wants to consume its content from in my day.

84% Say they would prefer a physical zine over a digital 95% Actively want to see creative expression within the zine 55% Would prefer graphic design as the visuals over photography