Budget & Funding

In regards to in my day being aimed at generation Z, I will be taking into account that a majority of the demographic will have little to no income, so therefore the pricing will be ranged at the lower end of the scale, this will also make it more likely to be purchased as consumers in general prefer a lower price point when considering whether to purchase a product. The aim of creating a community and source point for information takes precedence over creating profit.

_in my day so far has been funded and will be continue to be funded out of my own pocket through my day job as a floor supervisor at a bar. With it being a small-scale production produced primarily by myself through Adobe programmes and contains some submissions and content contributions from other young people, the cost of manufacturing stays low. The initial print run will see 200 copies produced. If the zine was to gain traction/popularity and make profit, I would begin to include advertisements of brands that align with in my day’s ethos to help expand the spending costs to create a larger zine in its scale of content.

As stated previously the initial run of _in my day, will see a limited 200 copies of an A5 publication consisting of 16 sides + 2 for the cover and back (36 pages in total). It will be manufactured using a recycled uncoated paper stock, 400gsm for the exterior, 190gsm for the interior pages, with a staple binding. The printing company Mixam will be used for the production, which will cost £178 for the 200 copies, which means 69p per copy. With already having access to my own photography equipment, and using on location shoots, it cuts the costs of equipment and studio rental. Meaning that the only running cost would be of the editing software which would be covered by my own income. The price would be set at £7 per copy, resulting in a £1222 profit. Any profit created will be redirected into the production and manufacturing of a second issue, I will not be taking any profit for myself as the goal of the in my day is to create a sense of community and I want to see that come to full fruition.