Fourth Annual Trailer Safety Week a Success
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Fourth Annual Trailer Safety Week a Success By Savana Morrison, NATM Marketing Director Trailer Safety Week (TSW), a national awareness campaign focusing on trailer education, made its debut just four years ago. Since its inaugural year, this safety initiative has piqued interest across the nation amongst trailer manufacturers, suppliers, dealers, end-users, and law enforcement. The 2021 Trailer Safety Week was no exception and saw another successful year that included participation across the country, social media engagement from a variety of companies, and a plethora of media coverage. Trailer Safety Week Allies Trailer Safety Week Allies ranged from law enforcement departments and industry partners to trailer manufacturers, suppliers and dealers. The 2021 TSW saw over 317 allies committed to trailer safety and education—a 37 percent growth from 2020. Allies were equipped with the official TSW Communications Kit, a marketing toolkit created specifically for TSW Allies, to effectively communicate the importance of trailer safety to their audience. This year, Allies sent TSW information
directly to over 2,300 dealers and end-users. Allies played an important role in not only the education of their customers and followers, but in helping generate awareness and drive traffic to NATM and TSW’s social media platforms as well as www.TrailerSafetyWeek.com. Social Media Success Through the #TrailerSafetyWeek social media campaign, and with the help of more than 317 TSW Allies, the importance of safe trailering reached thousands across several social media channels. Countless social media posts were created and shared on Facebook in hopes to better educate end-users on important safety measures to take when trailering. In addition to this, NATM shared several trailer safety posts on its social platforms. These posts featured loading tips, general safe trailering practices, the value of the NATM Decal, and more! Visit NATM’s or TSW’s Facebook page @NATMpage and @TrailerSafetyWeek respectively. TrailerSafetyWeek.com TrailerSafetyWeek.com hosts an easily accessible Towing Safely Guide that is free to all. Since the inaugural TSW, this website has seen nearly 30,000 unique visitors. The TSW website also earned over 277,000 SEO impressions in 2021 alone. TSW Allies’ efforts on social media led nearly 3,000 new visitors to TrailerSafetyWeek.com throughout the week itself—a testament to the impact Allies have on generating safe trailering awareness. It is apparent that TrailerSafetyWeek.com is not only being utilized during the week itself, but 365 days a year.
A graph displayingTrailer Safety Week Ally growth over the last four years.
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July/August 2021
TSW Was Featured Here Trailer Safety Week was featured in a variety of ways. From a WSBT 22 news segment featuring TSW Ally LOOK Trailers to a feature in the Texas Department of Insurance’s Safety At Work www.NATM.com
