Give Your Service Department the Kudos They Deserve with NATM’s Call to Service
NATM Association Health Plan: Empowering Members Through MMA Partnership
Celebrating Trailer Safety Week: Uniting the Industry for Safer
Compliance Consultant
Todd Stallbaumer • Todd.Stallbaumer@natm.com
Marketing Specialist
Izabella Chesney • Izabella.Chesney@natm.com
Marketing Coordinator
Mary Klaire Perez • Mary.KlairePerez@natm.com
Membership & Events Coordinator
Catie Rutkowski • Catie.Rutkowski@natm.com
Bookkeeper
Sherry Palmeroni • Sherry.Palmeroni@natm.com
OFFICERS
President
Andy Derr • M.H. Eby, Inc.
Vice President
Nathan Uphus • Felling Trailers
Treasurer
Daniel Luby • BoatMate Trailers, Inc.
Secretary
Heather Gonzales • Down 2 Earth Trailers
Associate Member Representative
Dustin Smith • Optronics International
Past President
Marco Garcia • U-Haul International, Inc.
DIRECTORS FEB. 2023 - FEB. 2026
Bill O’Hara • Dexter
Jon Devitt • Midwest Industries, Inc.
Jeff Jones • Statistical Surveys, Inc.
Johnathan Bradley • Liberty Trailers
Mike Story • LOOK Trailers
Michael Etheridge • Wylie & Son, Inc.
DIRECTORS FEB. 2024 - FEB. 2027
Andy Derr - M.H. Eby, Inc.
Rick Huddleston - White River Marine Group
Deborah Edwards - SteelPoint
Logan Mesenbrink - Lane Trailers
Dustin Smith - Optronics International
Steven Aiuto - GM
Chris Lago - All American Trailer Connection
DIRECTORS FEB. 2025 - FEB. 2028
Andy Gehman • MGS Incorporated
Daniel Luby • BoatMate Trailers, Inc.
Nathan Uphus • Felling Trailers
Heather Gonzales • Down to Earth Trailers
Eric Kazmierzak • Laclede Chain MFG. Co.
President’s Report
By Andy Derr, M.H. Eby, Inc.
Summer is just on the horizon, and that means more trailers on the road. The Association’s vision to continuously advance trailer safety becomes a key focus during Trailer Safety Week, June 1–7, 2025.
Improving trailer safety takes a collective effort from industry partners, agencies, and end-users. Sharing important safety information helps improve conditions for everyone on the road. To get involved or learn more, visit TrailerSafetyWeek. com or see Page 67.
Another Association event aiming to bring the industry together is the upcoming inaugural NATM Trailer Expo in Oklahoma City. From September 16–18, 2025, trailer dealer attendees will have valuable opportunities to connect with peers, explore new products, and pick up practical tools to improve their dealerships.
industry, and all revenue generated from the Trailer Expo goes directly back into dealer programming.
The NATM Dealer Committee and staff have spent months gathering feedback and putting in thoughtful work to ensure the Expo reflects what trailer dealers actually want when they roll into OKC.
The NATM Trailer Expo is one part of a larger effort to increase Dealer Affiliate involvement and expand their programming. NATM is the only not-for-profit association for the light- and medium-duty trailer
You’ll find dealers, fleet buyers, and government purchasing agents visiting booths throughout the show floor. Trailers under 26,000 lbs. GVWR will be on display alongside suppliers and service providers supporting the dealer network. After mornings filled with educational sessions, attendees can catch up at networking events before heading out into downtown OKC in the evening.
Make sure this one’s on your calendar. To learn more about the NATM Trailer Expo, visit www. TrailerExpo.com or see Pages 45-52. Whether you’re attending, exhibiting, or sponsoring, I look forward to seeing you in Oklahoma City. ■
Andy Derr
A MERICAN BOLT & SCREW
We hold industry together.
SETTING THE STANDARDS IN QUALITY & SERVICE
A MERICAN BOLT & SCREW
Offering more than 20 million in inventory
FASTENERS • HARDWARE • SPECIALTY
A
Bolts • Nuts • Washers • Screws • Staples • Nails
Bath Hardware • Drawer Slides • Catches
MERICAN BOLT & SCREW
Hinges • Lock Sets • Shelving • Plates & Brackets
Levelers & Glides • Castors • Door Stops
Cargo Hardware
Specialty & Miscellaneous Item
ABS HAS INDUSTRY COVERED
• Quality Control Lab
• Patent Items
• Custom Bagging Center
• Warehousing
• Vendor Managed Inventory
• Delivery Services
Headquarters REPORT
By Alex Stowe, NATM Executive Director
I think it is important to look back on what the Association has accomplished so far this year as we approach the halfway point of 2025. The 2025 Convention was an incredible success with over 1,500 attendees. This led to a third straight year of record-breaking trailer manufacturer attendance. I was honored to be able to recognize so many award winners who have made such a positive impact on our industry, see more on Page 38. NATM has received some incredibly positive feedback on Convention, and we cannot wait to see you all again in February of 2026. Mark your calendars now for Feb. 23-26, 2026, in Fort Worth, Texas! As always, a special thank you to our 2025 sponsors who make the Convention possible.
Being at the halfway point of 2025 also offers the opportunity to look ahead at what can still be accomplished for the rest of the year. NATM is in the process of ramping up and preparing for our inaugural Trailer Expo in Oklahoma City from Sept. 15-18. The NATM Strategic Plan stressed the importance of creating a strong, cohesive industry, and by launching the Trailer Expo, NATM will have the opportunity to provide incredibly vital and valuable education to trailer dealers. Through the hard work of NATM Staff, the NATM Academy has officially launched and is being provided to all members of the Association at no additional cost. The NATM Academy offers an amazing knowledge hub for members to use and train their teams on. NATM also is working with Marsh McLennan Agency on a potential Association Health Plan that could offer amazing benefits to our member companies. This is a great time to be a part of NATM, and I am honored to be able to assist in continuing to help guide our Association’s growth and better serve our membership.
In terms of current Association events, final preparations for Trailer Safety Week, from June 1-7, are underway. NATM will be utilizing video content to support end-users in the safe and proper use of their trailers as well as educate endusers and dealers on the importance of the NATM Decal in roadway safety. It’s not too late to join the movement! Allyship is as easy as copy and paste as our marketing staff have done a great job of building content that can be shared directly to member’s social media. Learn more on Page 67.
NATM’s Government Affairs Committee is excited to return to Washington DC for Regulatory Roundup this October. There are over 70 new faces in Congress, which provides an amazing new opportunity for NATM Members to share information about the light- and medium-duty trailer industry, along with the advocacy work of NATM. Meeting with federal legislators and educating them about the impact of the industry on their communities as well as industry priorities is the most effective way to shape the legislative arena in which you all work. Not only communicating your commitment to trailer safety but also advocating for opportunities for support of those initiatives as well as the need for large-scale support to improve workforce development and close the skills gap is key to the long-term success of the industry. If you are interested in participating in the Regulatory Roundup, please visit www.NATM.com/Events.
NATM Staff continue to find new ways to create value from our new membership database. Thanks to the hard work of staff, NATM Members, prospective members, and other interested parties can now use our more user-friendly and up-to-date website. Advertisers also can expect better metrics for their reach as well as increased exposure with our more functional site. As NATM’s membership continues to expand, including an expanded Dealer Affiliate base, member companies can receive competitive advertising pricing with a growing industry reach. To find out more about the advertising opportunities available, visit www.NATM.com/Advertising.
The year ahead is full of promise and opportunity. NATM Committees, the Board, and Staff are hard at work to bring members more of what they need to grow and prosper. If you have any feedback for the Association or would like to get more involved, please reach out at (785) 272-4433 or at NATMHQ@natm.com. ■
HESKINS DOT TAPES
DESIGNED TO MEET FMCSA REQUIREMENTS FOR VEHICLE CONSPICUITY Increase visibility, reduce accidents & promote your brand.... what’s not to like?
The Vehicle Conspicuity Marking range is chemical, corrosion and impact resistant, and is FMVSS 108 and ASTM D4956 DOT certified.
Custom printed DOT tapes
It doesn’t have to be our flag - it can be your logo, or your customer’s. Heskins can customize DOT tape with logos or web addresses. Resellers and OEMs can use custom printed DOT tape to spread brand awareness.
See what you’re missing
To really understand how bright our tapes are you need to see the real thing. Get in touch for samples of Heskins DOT and reflective tapes for fleet operators and vehicle manufacturers.
The Difference is D urability. The Quality is Hut chens.
The Differenc e is Durabi lity. The Quality is Hutchens.
Navigating New Leadership in Washington: Key Appointments Shaping Transportation Policy
By Brody Garland, K&L Gates
As the political landscape in Washington continues to evolve, several pivotal appointments are sure to influence the direction of transportation policy in the United States. These agency and congressional leaders bring diverse experiences and perspectives, which promise to shape the policy priorities of sectors ranging from highway infrastructure to automotive safety.
Sean Duffy Confirmed as Secretary of Transportation
In late January, the U.S. Senate confirmed former Wisconsin Congressman Sean Duffy as the U.S. Secretary of Transportation, by a 77-22 vote. Secretary Duffy, who previously served as a Fox News contributor, has a track record of bipartisan efforts related to infrastructure projects. His policy agenda is expected to include a strong focus on rail and air traffic safety.
During his confirmation hearing, Duffy emphasized his commitment to maintaining rigorous safety standards. He pledged to continue investigations into automotive safety concerns, including those involving
Tesla’s advanced driving systems, ensuring that political affiliations do not interfere with regulatory oversight.
Jonathan Morrison Nominated as NHTSA Administrator
In February, President Trump tapped Jonathan Morrison, an Apple executive with extensive legal expertise in the automotive industry, to lead the National Highway Traffic Safety Administration (NHTSA). Morrison previously served as NHTSA’s Chief Counsel during President Trump’s first term, bringing valuable institutional knowledge to the role.
His nomination comes at a critical time, as NHTSA intensifies investigations into Tesla’s Autopilot system and other advanced driver-assistance technologies. Morrison’s balanced experience in both public service and the private sector positions him to navigate the complexities of modern automotive safety regulations effectively.
Continued on Page 12
ALG Labels + Graphics delivers durable, fieldtested custom trailer labels built to withstand harsh weather, heavy use, and long hauls. from Custom RTA logos to ANSI compliant safety decals, we ensure every label meets the highest standard. With expert material selection, easy ordering, an in-house art department, and inventory programs, we provide reliable custom solutions that make your trailers stand out and stay compliant.
his advocacy on transportation safety and innovation.
Congressional Leadership in Transportation Committees
The legislative branch has also seen significant shifts with new leadership in key committees with jurisdiction over transportation issues:
House Transportation and Infrastructure (T&I) Committee: Representative Sam Graves (R-MO) continues to serve as Chairman, having received a waiver from House GOP rules that typically limit the top position on a committee to six years. Graves’ leadership is expected to focus on advancing infrastructure projects and addressing transportation safety concerns.
Highways and Transit Subcommittee: Representative David Rouzer (R-NC) chairs this subcommittee, which oversees national surface transportation policy, including highway and transit development, safety programs, and commercial motor vehicle regulations.
Senate Commerce, Science, and Transportation Committee: Chairman Ted Cruz (R-TX) and Ranking Member Maria Cantwell (D-WA) will continue to lead this key committee, which regulates national transportation policy, including aviation, rail, and highway safety.
Implications for the Transportation Industry
These appointments signal a period of active policy development and regulatory oversight in the transportation sector. Industry stakeholders should anticipate:
Enhanced Safety Regulations: With leaders like Duffy and Morrison at the helm, there is likely to be a continued emphasis on stringent safety standards, particularly concerning emerging technologies such as autonomous vehicles and advanced driver-assistance systems.
Infrastructure Development: Under Chairman Graves’ guidance, the House T&I Committee is expected to prioritize infrastructure projects, potentially leading to increased funding and support for highway and transit developments.
Technological Integration: The focus on modernizing transportation infrastructure to accommodate electric and autonomous vehicles suggests a push towards integrating new technologies into the national transportation framework.
Final Thoughts
With new leadership in Washington, the transportation industry is poised to shape key policies. By staying informed and engaging with these developments, industry professionals can better navigate upcoming changes and advocate for policies that support growth and safety in transportation. Stay connected for more updates on how these leadership shifts will impact the trailer industry. ■ Continued from Page 9
Subcommittee on Surface Transportation, Freight, Pipelines, and Safety: Senator Todd Young (R-IN) now serves as Chairman of this subcommittee, which focuses on issues related to surface transportation, freight movement, pipeline safety, and related regulatory oversight. Senator Gary Peters (D-MI) is the new Ranking Member, known for
NATM Political Action Committee
By Alex Stowe, NATM Executive Director
The National Association of Trailer Manufacturers (NATM) established a Political Action Committee, the NATM PAC, in 2010. The NATM PAC serves to support Members of Congress who support the light- and medium-duty trailer industry and its positions on matters of public policy.
Campaign finance law requires NATM to secure “prior approval” from member companies before soliciting member companies’ executive and administrative personnel, stockholders, and the families of both groups. Member companies may not approve solicitations by more than one trade association in any calendar year. If, on behalf of the company you are authorized to represent, you would like to grant prior approval for the administrative personnel, stockholders, and the families of both groups of your company to be solicited by NATM
in calendar year 2025, please complete the prior approval agreement online using the QR code on this page.
Since its inception, over 60 individuals have contributed to the PAC raising more than $135,000 and those dollars have contributed to more than 80 incumbent campaign committees on both sides of the aisle. The PAC is governed by a Board of Directors comprised entirely of NATM Members. The PAC Board is responsible for developing both an annual budget and confirming candidates to whom the PAC will contribute based on specific, established criteria. Having the PAC Board comprised of industry members is a key feature of assuring PAC goals align with industry needs.
To learn more about the PAC, contact NATM PAC Treasurer Alex Stowe at Alex.Stowe@natm.com. ■
NATM Convention & Trade Show 2025: A Record-Breaking Year in Music City
By Meghan Ryan, NATM Assistant Director
The National Association of Trailer Manufacturers (NATM) pulled off its most successful Convention & Trade Show to date in the heart of Nashville, Tennessee, at the iconic Gaylord Opryland Resort & Convention Center. Held Feb. 17-20, 2025, the event saw record-breaking attendance, a bustling exhibit hall floor, and a smooth attendee experience — all made possible through the dedication and flexibility of NATM’s exhibitors, sponsors, and attendees.
A total of 1,507 individuals attended this year’s showwhich is less than 10 short of overall historical attendance records, including 363 representatives from 138 trailer manufacturing companies. This marked a continued upward trend in participation and interest across the industry.
“This was a great show,” remarked Deborah Edwards,
Senior Vice President and Chief Administrative Officer of
SteelPoint. “I love seeing the continuous improvement and growth in this show year after year! My company, SteelPoint, benefited greatly from the opportunity to network with other trailer manufacturers, and to connect with some existing suppliers while also exploring additional sources of supply
with potential new vendors. Well worth every penny to both be an NATM Member and to attend the Convention!”
Exhibit Hall: Bigger, Busier, Better
The 2025 NATM exhibit hall was packed with energy and innovation, featuring 356 booth spaces, up 10.9%
Continued on Page 16
2025 Convention & Trade Show Sponsors
Continued from Page 14
from 2024. A total of 259 companies exhibited, a 12.61% increase over the previous year, including 51 new member companies (up 8.51%).
“The NATM Convention is one of our favorite shows to exhibit and attend,” remarked Ryan Griesemer, Sales Manager of Ridewell Suspensions. “From cutting-edge technology to top-tier services, the suppliers showcase the pinnacle of what the light-and-medium-duty trailer market has to offer. It’s a dynamic environment and participating in such a convention is a testament to the health and vibrancy of our industry.”
Education That Matters: Workshops and Technical Forum
The NATM Educational Workshops and Technical Forum sessions were also met with enthusiastic praise. These sessions provided attendees with actionable insights, regulatory updates, and forward-thinking solutions across the trailer manufacturing landscape.
With strong attendance and positive feedback, these learning opportunities remain a cornerstone of the Convention. For a
full breakdown of session topics and speakers turn to Page 24.
Sponsorship and Showcase Highlights
While sponsorship revenue saw a 7.36% decrease from previous years, 29 generous sponsors stepped up to support the event. Their continued involvement and visibility on-site helped elevate the overall experience for all attendees. A big thank you is owed to these generous supporters for helping to offset costs for the event. As a not-for-profit, the NATM Convention funds NATM’s programming throughout the year including the Compliance Verification Program, Government Affairs Advocacy, NATM Academy and Trailer Safety Week, to name a few.
The Trailer Trends & Technology Showcase returned with great success, featuring 10 participating companies. The showcase offered a platform for companies to spotlight cutting-edge developments and engage attendees with the future of the industry. For more information about the winners, turn to Page 22.
Continued on Page 18
Continued from Page 17
“The NATM Show is a ‘must’ for LaVanture Products, said Lisa Rhinesmith, Vice President of Sales for LaVanture Products. “The quality of attendees is top-notch, and they are mostly decision-makers that know what their dealers/ retailers want. NATM show is productive and cost-effective because it saves us time and money. Being able to see all the industry leaders in one location is wonderful! For us, it is great to see some many friends and partners in one place. We truly look forward to this show.”
A Harmonious Kickoff: Monday Night Dueling Pianos, Drinks a Hit
New to the 2025 lineup, the Monday Night Dueling Pianos, sponsored by PPG, hit all the right notes. This high-energy event served as the perfect icebreaker to kick off the week,
bringing attendees together for a night of music, laughter, and networking before the week’s official activities began.
The piano showdown was a fun and fitting homage to the host city of Nashville, known for its musical roots. NATM is excited to announce that this event will return not only for the 2026 Convention, but also at the upcoming fall NATM Trailer Expo.
Mobile Success: NATM App Sponsored by H-I-S Coatings
The official NATM Mobile App, sponsored by H-I-S Coatings, was particularly well received by attendees in 2025. With its streamlined design, live updates, interactive maps, and personalized agendas, the app became an essential tool for attendees navigating the busy schedule.
In fact, the app’s success was so significant — driven by
outstanding user engagement and metric performance — that Whova, the mobile app supplier, has already reached out to NATM to develop a case study highlighting the effectiveness of NATM’s event usage on the mobile app.
Venue to Remember: NATM to Return to Gaylord Opryland 2027
Attendees were truly captivated by the Gaylord Opryland Resort, which served as more than just a backdrop — it was an experience in itself. The facility’s acres of indoor lush tropical gardens, winding pathways, and cascading waterfalls created a unique and immersive environment that made networking and exploring the Convention feel like a getaway. With multiple restaurants and bars throughout the property, attendees had no shortage of options. The atmosphere added an extra layer of enjoyment to the event, and NATM is excited to return to this stunning venue in 2027!
Looking Ahead to Fort Worth 2026
The NATM Convention & Trade Show 2025 not only met expectations — it exceeded them. As the Association looks to 2026 and heading back to Fort Worth, Texas, it does so with momentum. The growth in attendance, exhibitor participation, and overall satisfaction reflects the strength of our industry and the passion of those who support it. Thank you to everyone who made the 2025 show the biggest and best yet — NATM can’t wait to see you in Fort Worth! For more information, stay tuned to www.NATM.com/Convention. Information on the 2026 Convention & Trade Show begins on Page 76. ■
EnhancEd cargo Floor & Wall panEl
paKtite® is a moisture-resistant, performance engineered oriented strand board floor and ramp panel with greatly enhanced physical properties.
TExTurEd hdpE cargo Floor
T r E d -e x treme ® is an engineered and structurally rated floor and ramp panel with a high-density polyethylene overlay laminated to one or both sides.
aqua SEal TrEaTEd plyWood cargo Floor
aqua ply pluS® is a specialty plywood floor and ramp panel that is pressure-treated with aqua SE al ® preservatives and kiln-dried after treatment.
hardWood plyWood cargo Wall panEl
d yna c ore ® is an appearance grade hardwood plywood wall and ceiling panel comprised of multiple layers of straight-grained Meranti veneer.
Vinyl-FacEd plyWood cargo Wall panEl
d yna c ore ® lV is a hardwood plywood wall and ceiling panel with a polyvinyl chloride protective film face.
2025 Trailer Trends & Tech Showcase Winners Announced
By Izabella Chesney, NATM Marketing Specialist
The Trailer Trends & Tech Showcase, a platform where innovation and excellence meet in the trailer manufacturing industry at the National Association of Trailer Manufacturers (NATM) Convention & Trade Show, has revealed the winners for 2025! This thrilling event not only showcases
the latest advancements in trailer components but also encourages manufacturers to actively acknowledge remarkable accomplishments within the industry.
NATM proudly announces this year’s showcase winners.
Trim-Lok, Inc. Accepts the Innovation Breakthrough Award: Cutting-Edge Component of the
NATM is proud to announce that Trim-Lok, Inc. has been voted the 2025 Innovation Breakthrough Award: Cutting-Edge Component of the Year Winner.
The Innovation Breakthrough Award: Cutting-Edge Component of the Year celebrates a fresh and forwardthinking component in the trailer industry. This award highlights the advancements of components which push the boundaries of innovation to create an improved product.
Trim-Lok, Inc.’s “The Living Hinge” is a game-changer for trailer toolboxes and work truck caps and canopies. It offers a lightweight, all-plastic, one-piece solution to replace traditional metal hinges. The innovative design eliminates rust and corrosion risks by blocking water, air, and dust intrusion. NATM is thrilled to see Trim-Lok, Inc. accomplish such a unique piece of work and look forward to their continued game-changing work! ■
Year
For more information about participating in the 2026 Trailer Trends & Tech Showcase at the NATM Convention & Trade Show, contact NATM Events Director Aileen Valido at Aileen.Valido@natm.com or by calling 785-272-4433.
Airgas Accepts Product Engineering Award
NATM is proud to announce that Airgas, an Air Liquide company, has been voted the 2025 Trailer Trends & Tech Showcase Product Engineering Award Winner.
The Product Engineering Award is designed to honor achievements in product engineering and advancements that have redefined the landscape of trailer design and production. From cutting-edge materials to revolutionary design concepts, this award honors those who have pushed the boundaries of what is possible in the trailer industry.
The Airgas RADNOR™ 45A Plasma Cutter has four operating modes: cutting, expanded metal cutting, gouging, and marking. This powerhouse of a tool is user-friendly, with automatic settings, a 75-degree torch handle, and a 28-lb. light. It’s a unique machine that is elevating the industry. NATM looks forward to seeing the revolutionary design concepts that Airgas continues to work on! ■
Optronics International Accepts Three Awards Across Various Categories
NATM is proud to announce that Optronics International has been voted as the winner for three of the 2025 Trailer Trends & Tech Awards. Optronics has been awarded the Smooth Operator: Improved Towing Experience Award, Excellence Award: Improved Customer Experience, and the Trailer Safety Innovation Award.
The Smooth Operator: Improved Towing Experience Award is a badge of ingenuity, craftsmanship, and commitment to elevating the towing industry. It is reserved for the trailer industry’s trailblazers, those who have dedicated themselves to refining and perfecting the art of towing, creating a smoother, safer, and more enjoyable experience for end-users.
The Excellence Award: Improved Customer Experience is designed to honor and showcase the efforts and innovations that have elevated the customer experience within the trailer community. This supplier or service provider understands that customer experience is a key differentiator and recognizes the importance of a happy customer.
The Trailer Safety Innovation Award recognizes products that significantly enhance trailer safety, whether through improved visibility, security, or operational safety features. Nominees in this category should demonstrate a clear impact on reducing risk and improving overall safety on the road.
Optronics Fusion LED Smoke Lens Trailer Light is a fusion LED smoke lens combination stop, turn, tail, and back-
up light designed for narrow spaces. NATM is excited to see the amazing work Optronics will continue to do in the coming years to elevate the trailer industry. ■
Insights from Educational Workshops at 2025 Convention &Trade Show
By Ginger Baker Sanhueza, NATM Education Director
The National Association of Trailer Manufacturers (NATM) 2025 Convention & Trade Show in Nashville, Tennessee, provided attendees with valuable opportunities to learn, connect, and stay ahead in the trailer manufacturing industry. A key highlight of the event was the series of Educational Workshops, designed to equip industry professionals with insights on critical topics.
This year’s sessions covered a range of subjects, including Capitol Hill updates, strategies for building a high-velocity sales team, navigating OSHA inspections with confidence, and implementing sustainable practices in manufacturing. Aligned with NATM’s mission to promote trailer safety and industry success through education and advocacy, these workshops offered practical takeaways to help manufacturers adapt and thrive in an evolving landscape.
Navigating the Changing Regulatory and Trade Landscape
The 2025 NATM Convention & Trade Show in Nashville kicked off with an essential discussion on the evolving regulatory and trade environment. Workshop 1, held on Feb. 18, featured a distinguished panel of industry and policy experts who provided
insights on how NATM Members can navigate the complexities of new regulations, tariffs, and legislative engagement.
Meet the Panelists
Moderated by NATM’s Government Affairs Representative Brody Garland of K&L Gates, the session featured insights from:
› Pat Jennissen – Felling Trailers
› John Kerr – Marsh McLennan
› Brian Hopkins – K&L Gates Trade Team
Together, they addressed key changes under the new administration, the importance of advocacy, and how businesses can stay proactive amid shifting policies.
A New Administration, A New Reality
With a new administration and a reshaped Congress, the panelists stressed the importance of NATM’s active engagement in Washington, D.C.
“If you don’t have a seat at the table, you’re on the menu,” Garland stated, emphasizing the need for consistent advocacy.
From left: Brody Garland, Brian Hopkins, Pat Jennissen, and John Kerr made up the panel for Workshop 1.
The unpredictability of the White House and shifting priorities make it critical for NATM Members to educate policymakers on the unique aspects of the trailer manufacturing industry.
Kerr highlighted the progress NATM has made in Washington.
“Fifteen years ago, they weren’t calling NATM, but now they are looking to the Association as a partner,” Kerr said.
This shift reflects the success of NATM’s advocacy efforts and the growing recognition of the lightand medium-duty trailer industry’s impact.
Regulatory Challenges and the Importance of Proactive Planning
The discussion turned to regulations that could have a major impact on the industry, including side underride guards.
“It’s a perfect example of ‘they don’t know what they don’t know,’” Garland pointed out.
He stressed the need for NATM members to educate legislators on the critical differences between tractortrailers and light- to medium-duty trailers.
Jennissen reinforced this point by discussing the NATM Compliance Verification Program (CVP) as a tool to ensure trailer safety and maintain industry standards.
“The CVP isn’t there as a ‘gotcha’ but as a way to ensure we do what’s right. More and more customers are requesting NATM Decals. In fact, some bid specifications require us to be NATM Members and have the NATM Decal,” Jennissen shared.
Trade Policy and Its Impact on the Industry
Hopkins provided a comprehensive update on trade policies that are reshaping the market:
› Universal Tariffs on Imports from China – Originally set at 10%, these tariffs have now doubled to 20%.
› Tariffs on Imports from Mexico & Canada – A 25% tariff applies to imports, except for energy products, with implementation set for April 4, 2025, pending negotiations.
› Steel and Aluminum Tariffs – The 25% tariff remains in effect, impacting trailer manufacturing materials.
› Retaliatory Tariffs – Countries like Canada and China may impose countermeasures on U.S. exports.
“Tariffs are just the opening move in ongoing negotiations,” Hopkins explained.
He advised businesses to be nimble, monitor supply chains closely, and plan for price increases.
“Know your contracts, understand where your raw materials come from, and talk to your suppliers to help you make informed decisions,” Hopkins said.
Jennissen echoed this sentiment, reflecting on lessons from the COVID-19 pandemic.
“Maybe we didn’t pivot fast enough then, but that’s not going to happen this time. We’re staying prepared,” he said.
The Value of Advocacy: NATM’s Regulatory Roundup
The panelists also discussed NATM’s annual Regulatory Roundup, taking place Oct. 21-23, 2025, in Washington, D.C. This event provides members with the opportunity to meet lawmakers and advocate for industry interests.
Jennissen emphasized the event’s growing influence: “At first, NHTSA didn’t know who we were. But that’s changing. Now, they are reaching out to partner with us.”
Garland agreed by adding, “People are now reaching out to me instead of us having to chase them down. That’s a testament to NATM’s work.”
Continued on Page 26
Attendees are able to ask experts questions during Workshops.
Continued from Page 25
Final Takeaways
The panel concluded with practical advice for NATM Members:
› Stay informed but don’t overreact. Policy changes happen fast; make strategic decisions based on long-term planning.
› Build relationships with lawmakers. Educating them on industry-specific challenges is key to shaping regulations that work.
› Adopt an ‘if-then’ mindset. Prepare contingency plans to respond effectively to new policies and tariffs.
Workshop 1 set the tone for an insightful Convention, reinforcing the importance of industry advocacy and proactive planning. If you are interested in participating in NATM’s Regulatory Roundup, go to www.natm.com/events/2025-natm-regulatory-roundup.
Building a High Velocity Sales Team: Dr. Rick Goodman’s Rapid-Fire Strategies at NATM Workshop 2
The 2025 NATM Convention & Trade Show in Nashville continued its momentum with Workshop 2: “How to Build a High Velocity Sales Team,” presented by renowned leadership and sales expert Dr. Rick Goodman. In today’s hypercompetitive market, effective
communication and value-driven relationships are essential. Goodman delivered a high-energy session packed with actionable strategies, demonstrating how businesses can transform their sales teams into dynamic, solution-oriented powerhouses.
Mindset and Motivation: The Foundation for Success
Goodman emphasized that success in sales starts with the right mindset and energy.
“Whatever you focus on is going to happen,” he stated.
He urged attendees to shift their perspectives and attitudes to unlock greater results. He reinforced the idea that commitment is key.
“Commitment is doing the thing you said you would do long after the mood you said it in has left you,” he noted.
Key Principles for High-Velocity Sales
Goodman outlined essential principles that drive sales success:
› Three Keys to Creating a High-Velocity Sales Team: Simplicity, speed, and efficiency.
› Three Steps to Getting into the Zone: Transform your thinking, optimize your assets, and accelerate your connectivity.
Continued on Page 28
Workshop 2: “How to Build a High Velocity Sales Team,” was presented by renowned leadership and sales expert Dr. Rick Goodman.
Continued from Page 26
› Four Steps to Building a High-Velocity Sales Team:
1. Create an inspiring vision.
2. Motivate people to buy into and deliver the vision.
3. Manage the delivery of the vision.
4. Build stronger, trust-based relationships.
From Selling to Solving: Aligning with the Customer’s Reality
A key takeaway was the distinction between operating reality and customer reality. Goodman stressed that sales professionals must shift their focus away from themselves and toward the customer’s needs. He encouraged attendees to ask: What’s important to the customer? What results are they trying to achieve?
One of the primary strategies he shared was LAER (Listen, Acknowledge, Explore, Respond), a method that helps salespeople engage meaningfully and build trust.
“LAER is a deposit in the relationship bank,” he explained, emphasizing its power in fostering long-term partnerships.
Strategies for Sales Success
Goodman delivered rapid-fire insights on how to elevate sales effectiveness, including:
1. Take the lead and get excited about what you’re selling.
2. Stop focusing on yourself—step into the customer’s reality.
3. Invest in the relationship using the LAER strategy.
4. Bring energy to the customer interaction.
5. Get organized with a strategic selling plan.
6. Find opportunities by identifying customer pain points.
7. Make the customer part of the solution.
8. Take responsibility as the expert—guide the process.
9. Put it in writing with a summary sales proposal.
10. Become the only choice by providing unmatched value.
AI and the Future of Sales
In an industry where innovation is key, Goodman explored how AI and tools like ChatGPT can enhance customer engagement, generate leads, and streamline sales operations. He shared 16 ways to integrate AI into business processes, from automating customer interactions to improving sales proposals.
Attendee Takeaways: A New Approach to Sales and Leadership
The session left a lasting impact on attendees, including Carol Vasquez from Spalding Manufacturing in Michigan, who shared:
“I took away how to better our leadership and sales, but also
how to improve our production team. Goodman simplified communication and personality styles in a way that just made sense. I could see where we are and where we could be. The AI strategies he mentioned can help us streamline proposals and drive company growth. This workshop was incredibly beneficial.”
Conclusion
Goodman’s workshop provided an energizing blueprint for building high-velocity sales teams. His insights on mindset, customer engagement, and AI-driven strategies resonated deeply with attendees, equipping them with practical tools to drive sales success. With a focus on creating trust-based relationships and delivering value, his session proved to be a game-changer for trailer manufacturers looking to elevate their sales performance in an increasingly competitive industry. To read more about Goodman, visit www.rickgoodman.com.
Workshop 3: “No Sweat OSHA Inspections” – Strategies for Success
Navigating an Occupational Safety and Health Administration (OSHA) inspection can be a daunting task for any business, but with the right strategies in place, it doesn’t have to be a stressful experience. In their workshop titled “No Sweat OSHA Inspections,” attorneys Kevin Hess and Curt Moore from Fisher Phillips walked attendees through the essential steps for successfully managing and mitigating the impact of OSHA inspections. The workshop provided straightforward strategies to help businesses effectively assert their rights, avoid common pitfalls, and potentially limit the scope of inspections to reduce administrative costs.
Understanding the OSHA Inspection Process
The presentation began by outlining the “life” of an OSHA case, which typically follows a path from incident, to inspection, to citation. The attorneys emphasized that understanding this process is key for any employer to prepare adequately. The first phase, the incident, involves the event or complaint that triggers the inspection. The inspection phase follows, and the attorneys detailed how to navigate this with confidence. Finally, if violations are found, the citation phase will occur, which may result in fines or penalties.
Hess and Moore stressed that employers should take a proactive approach to planning for inspections. This means being prepared to handle OSHA’s requests strategically, ensuring that all relevant documentation is readily available, and understanding the legal rights and obligations during an inspection. One of the critical points they made was the importance of asserting the Fifth Amendment rights of managers and supervisors, which can protect them from self-incrimination during interviews.
Employer Rights and Key Strategies
A major focus of the workshop was understanding employer
to other areas of the facility unless absolutely necessary. This careful navigation can help prevent unnecessary disruptions and potential citations in unrelated areas.
The attorneys also highlighted the potential liability an employer faces during an OSHA inspection. Under the federal Occupational Safety and Health Act, employers can be held criminally liable in the case of a fatality, with both the company and individual managers or supervisors at risk. Furthermore, they noted that in some states, local prosecutors could bring charges as well. It’s also important for employers to understand that workers’ compensation costs, third-party liability, potential insurance premium hikes, and damage to company reputation are all possible consequences of a poor OSHA inspection outcome.
The Role of Managers and Supervisors
A key takeaway from the workshop was the role of managers and supervisors during an inspection. They not only represent the company but also hold individual legal rights that must be respected. Managers and supervisors should be trained on how to handle these inspections and understand that anything they say or do can be used against the company. Having independent counsel available can help protect the company’s interests, particularly in sensitive situations, such as an interview with a manager who may have knowledge of violations.
Step-by-Step Guide to Handling an OSHA Inspection
The attorneys provided a comprehensive, step-bystep guide to navigating an OSHA inspection, from the initial knock at the door to the closing conference.
1. Knock at the Door: Employers should always ask for the inspector’s credentials and be aware of whether a warrant is required for the inspection. If the inspection is unannounced, it’s important to notify the facility contact, which could be a safety director or the highest-ranking official on-site.
2. Opening Conference: Once the inspector gains access, the opening conference is crucial. During this phase, the inspector will explain the type and scope of the inspection. Employers should take this opportunity to set ground rules for the inspection and avoid volunteering unnecessary information.
rights during an OSHA inspection. Hess and Moore explained how employers can assert their rights to limit the scope of an inspection. For example, if OSHA arrives to inspect a specific area—such as a forklift inspection—employers should be mindful not to allow OSHA to expand the inspection
3. Walk-Around: This phase involves the inspector walking through the facility to observe potential violations. Employers have the right to accompany the inspector and should ensure that the inspector remains within the defined scope of the inspection. Taking accurate notes, photographing the inspection process, and
Continued on Page 30
TOP: Workshop 3, presented by attorneys from Fisher Phillips, covered OSHA inspections. MIDDLE: Between sessions, members network and discuss the exciting information that was presented . BOTTOM: The 2025 Workshops were well attended.
Continued from Page 29
maintaining control over the areas being inspected are essential practices to limit the possibility of citations.
4. Closing Conference: After the inspection, a closing conference will be held to discuss any apparent violations found. This is an opportunity for employers to clarify any misunderstandings and begin the abatement process, which refers to correcting any violations found during the inspection. The attorneys emphasized that the closing conference is not the time to argue; instead, employers should take notes, ask questions, and be prepared to explain any corrective actions already taken.
How to Prepare Ahead of Time
The workshop concluded with practical advice on how employers can prepare for an OSHA inspection before it occurs. Hess and Moore recommended creating an OSHA Response Plan, a written document that outlines procedures for handling inspections. This plan should include contact information for key personnel, details on how to handle security and OSHA access, and guidelines for when and how corporate officials and legal counsel should be notified.
Additionally, training managers and supervisors on their roles during an inspection, including how they bind the company with their statements, is crucial. Pre-emptive training can ensure that everyone is on the same page when an inspection occurs, ultimately helping to minimize disruptions and safeguard the company’s interests.
Conclusion
The “No Sweat OSHA Inspections” workshop provided invaluable insights for companies looking to navigate the complexities of OSHA inspections with confidence and professionalism. By understanding the inspection process, asserting employer rights, and being strategically prepared, businesses can effectively manage OSHA inspections and minimize the risks associated with citations and penalties. The key takeaway from the workshop is clear: with the right planning, preparation, and approach, OSHA inspections don’t have to be a source of anxiety, but rather an opportunity to demonstrate commitment to safety and compliance.
If you would like to contact the speakers, you can do so by emailing them at cmoore@fisherphillips. com or khess@fisherphillips.com.
Workshop
4: Trash Talking - A Guide to Sustainability
At the Convention, sustainability took center stage during the final workshop, “Trash Talking: A Guide to Sustainability,”
presented by Bo Howard of Shapiro Metals. Howard’s presentation provided a deep dive into the history and significance of sustainability, particularly within the manufacturing sector. He emphasized the importance of assessing waste streams, optimizing recycling efforts, and integrating sustainable practices into business operations to reduce costs and environmental impact.
Defining Sustainability and Global Goals
Howard began by defining sustainability as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” He highlighted the United Nations’ 17 Sustainable Development Goals (SDGs) as a framework for transforming industries and societies. Among these goals, four are particularly relevant to trailer manufacturing:
› Goal 8: Decent Work and Economic Growth
› Goal 9: Industry, Innovation, and Infrastructure
› Goal 11: Sustainable Cities and Communities
› Goal 12: Responsible Consumption and Production
These goals underscore the necessity for manufacturers to adopt sustainable strategies that promote economic growth while minimizing environmental harm.
The Path to Waste Reduction: 10 Key Steps
The core of Howard’s presentation revolved around a structured, 10-step approach to waste reduction in manufacturing:
1. Visual Waste Audit – Conduct a thorough assessment of waste streams to identify areas for improvement.
2. Baseline Volume & Pickup Frequency – Understand waste generation patterns and identify the ten most recyclable materials in trailer manufacturing.
3. Implement Lean Manufacturing Principles – Enhance efficiency by reducing waste at the source.
4. Education – Raise awareness about the environmental and financial benefits of recycling. Howard
“Trash Talking: A Guide to Sustainability” was presented by Bo Howard of Shapiro Metals.
provided compelling statistics, such as:
› Recycling one ton of office paper saves 7,000 gallons of water and enough energy to power a home for six months.
› Recycling one ton of cardboard saves 46 gallons of oil and reduces energy consumption by 24%.
› Recycling aluminum requires 95% less energy than producing new aluminum and generates 96% fewer greenhouse gas emissions.
› Water conservation is crucial, with the average American using 82 gallons daily—up to 30 gallons of which are wasted due to inefficiencies.
5. Engage with Suppliers – Collaborate with supply chains to minimize waste and maximize recyclability.
6. Implement Closed-Loop Programs – Transition from a linear economy (produce-use-dispose) to a circular economy (reuse-recycle-reduce).
7. Set Measurable Goals – Establish clear, trackable sustainability objectives.
8. Create a Green Team – Form a dedicated group to drive sustainability initiatives.
9. Commit to the Goal – Embed sustainability into company culture and long-term strategy.
Beyond environmental benefits, Howard explained how sustainability enhances business value, particularly when
engaging with private equity firms. Companies with strong Environmental, Social, and Governance (ESG) practices enjoy increased valuation, regulatory compliance, risk mitigation, market competitiveness, and higher exit multiples. Investors are increasingly prioritizing businesses with robust sustainability programs, making it a strategic advantage in today’s market.
A Call to Action
Howard concluded by reiterating that sustainability is a collective responsibility.
“Start where your impact is the greatest,” he urged, emphasizing the growing importance of emissions management.
He encouraged attendees to “untangle” their emissions now, seeing sustainability as an opportunity to create lasting value for both their businesses and communities. His final words were inspired by two powerful quotes:
› Jane Goodall: “What you do makes a difference, and you have to decide what kind of difference you want to make.”
› Dr. Seuss’ The Lorax: “Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.”
Howard’s presentation left attendees with actionable insights and a renewed sense of purpose, reinforcing that sustainability is not just an obligation but a strategic opportunity for growth and leadership in the trailer manufacturing industry. ■
Key Takeaways from 2025 Convention Technical Forums
By Samantha Darling LaCount, NATM Tracks Editor
A popular draw for National Association of Trailer Manufacturers (NATM) Convention & Trade Show attendees is the event’s Technical Forums. Topics and presenters are vetted by the NATM Education and Technical Committees. The 2025 Convention & Trade Show in Nashville, Tennessee, in February provided invaluable insight from experts from traditional mechanics to advanced technology.
Technical Forum 1: Comprehensive Look at Trailer Axle & Braking Systems
Presented by Bill Snider from Dexter, “Technical Forum 1: Comprehensive Look at Trailer Axle & Braking Systems” explored in detail the importance of proper trailer braking; electric brakes and Tow Assist (R); hydraulic and air braking systems; and braking and suspension choices.
“Stopping is more important than going,” Snider said. “NATM has done a wonderful job in The Guidelines covering all 50 states brake requirements.”
Paying attention to federal as well as state-by-state brake laws is important and can be difficult to keep track of on your own. Trailers without brakes on all axles have reduced stopping capacity, Snider says, and the ability to stop a trailer on the roadway is a vital component of trailering safely.
Snider dove into a detailed account of how electric drum brakes work, as they are the most widely used trailer
brake. Electrical brakes can require additional equipment to manage controls and user preferences much as battery monitoring, adjusting brake force or sensitivity, etc.
Besides electric, brakes also can be hydraulic or air powered. Snider provided an in-depth look at hydraulic drum brakes verses disc brakes, including stop distances, wiring differences, maintenance, and safety considerations.
Snider then addressed suspension, axles, and their overall importance as well as covering design elements of your trailer
Continued on Page 34
The 2025 NATM Convention Technical Forums were sponsored by U-Haul.
Bill Snider from Dexter presented “Comprehensive Look at Trailer Axle & Braking Systems.”
Continued from Page 33
that affect braking and the axles. He emphasized the importance of proper trailer loading to ensure alignment and safety.
For more information on Dexter, visit www.Dexter.com.
Technical Forum 2: Hidden Uses of GPS Technology
Matrack, Inc. presented a panel of company experts to talk about pulling trailers into a new world of technology. GPS trackers can provide benefits for everyone in the trailer industry.
For lenders, GPS trackers optimize repos, provide fraud alerts, and give insight to legal jurisdiction. Dealers and owners get advanced features that trailer users want and need. Fleets gain insights into departures and arrivals, quicker theft response, optimized recovery, and maintenance alerts.
For manufacturers, they can reduce warranty loss and provide inventory control. Manufacturers lose up to 8% of total revenue on warranty claims. The newest wireless tracking technology can detect over-use and abuse as well as allowing manufacturers to track miles and therefore set a maximum number of miles covered under their warranty. Trailer tracker data can help adjust manufacturing standards and understand trailer users’ habits.
There are several key advancements in GPS technology highlighted by Matrack. One is light-sensing removal alerts –when change in light is detected when the tracker is removed from a surface. Another is a location on demand function. Instead of waiting for a scheduled ping or waiting for a motion detection alert, you can quickly locate a trailer at any time.
Familiar functions also have seen advancements. Motionsensing allows trackers to filter out yard moves, or fuel stops – allowing users to only get relevant alerts. There also have been advancements in the battery life of trackers allowing for longer use and more pings over their lifetime.
For more information on Matrack, Inc., visit www.pingmastergps.com.
Technical Forum 3: 10 Steps to Optimize Your Powder Coating Operation
“Technical Forum 3: 10 Steps to Optimize Your Powder Coating Operation” was presented by Steve Houston of Vitracoat. Houston’s 10 steps to optimize your powder coating are:
1. Poor Grounding
Houston says companies should check ground resistance value, review hook/rack design, and have a cleaning schedule. These steps are important to prevent film build up and to promote Faraday penetration, transfer efficiency, and safety.
2. Too Much Air Velocity for the Job
Too much air velocity leads to excessive powder delivery which wastes powder as well as putting additional wear and tear on your system. Using the proper velocity also allows you more control – control over particle size, transfer efficiency, film thickness, Faraday areas, and powder containment.
3. Contaminated Air Pressure
Many of the problems experienced with a powder coating installation can be directly traced to inadequate compressed air quality. Moisture, oil, and dirt are the primary issues. They can cause premature failure of cartridge filters and destroy the internal components of your equipment. Poor air quality also will cause inconsistent application of powder.
4. Poor Virgin to Reclaim Mixture
Getting the mixture right is important because it affects coating thickness, finish quality, ease of delivery and fluidization, charging efficiency, and coverage.
5. Cross Contamination
It takes very little contaminating color to drastically alter your color, Houston says. Here Houston says booth design is important. It should be easy to clean not only of old powder but also of lint and debris.
LEFT: Matrack, Inc. presented a panel of company experts on GPS trackers in the trailer industry. RIGHT: Steve Houston of Vitracoat presented his 10 steps to optimize your powder coating.
6. Poor First Pass Transfer Efficiently
More is not better, Houston says. Use the right amount of powder required for coating with the minimum amount of air necessary for uniform powder flow. Gun-to-part distance, powder velocity, and nozzle type also are important considerations.
7. Wrong Powder for the Application
Formulation impacts many areas including film build, edges, Faraday areas, out gas resistance, hardness, and chemical resistance.
“All powders are not created equal,” Houston said.
8. Improper Storage
The typical shelf life of powder is 12 months. While most products should be stored below 80ºF, some lowcure powders are required to be below 65ºF. Humidity should be kept between 40-60%. It’s important to be aware of your powder’s requirements to maximize its shelf life. Extra care should be taken in warm climates.
9. Under Cured Powder
“You can’t visually tell whether or not it’s cured,” Houston said.
Houston recommends a solvent resistance test for your cure. By wetting a Q-tip or cotton ball with solvent and wiping in one-inch strokes, you are able to test the chemical resistance of the final film. Thermal imaging is also helpful for locating hot spots in your oven.
10. Lack of Quality Control and/or Maintenance
Implementing a proper quality control program includes setting appropriate quality standards, testing equipment
required for quality checks, implementing training, defining possible defects, and tracking rejects.
And as a bonus step, Houston says product design also is important. Watch out for hidden areas and welded metal on metal.
For more information on Vitracoat, visit www.vitracoat.com.
Technical Forum 4: The Future of Towing with Autonomous Driving (ADS)
General Motors presented “Technical Forum 4: The Future of Towing with Autonomous Driving (ADS).” To start, they broke down the levels of automated driving, ranging from only providing alerts as you drive to fully automated where the system drives, and you ride along.
General Motors and Ford now have trailer navigation. Its core capabilities include vehicle profile and dynamic trailer connection integration; routing to avoid height restrictions too low for your trailer; trailer-adjusted ETA; and route status alerts and warnings.
Other advancements include cameras that allow a driver to see the trailers sides and rear, backup assist, and trailer adaptive cruise control. GM says reaching higher levels of automation involving trailers will require additional support from the trailering industry.
For more information on General Motors, visit www.gm.com.
For information about the 2026 NATM Convention & Trade Show, see Page 76 and visit www.NATM.com/ Convention for updates. Join NATM in Fort Worth, Texas, for more can’t-miss forums like these. ■
General Motors presented “Technical Forum 4: The Future of Towing with Autonomous Driving (ADS)” at the 2025 Convention.
GET CONNECTED!
We Offer Custom Wire Harness & Battery Cable Solutions
NATM Honors Members with 2025 Convention Awards
By Izabella Chesney, NATM Marketing Specialist
Johnathan Bradley Honored with 2025 Outstanding Young Professional Award
The National Association of Trailer Manufacturers (NATM) is proud to announce that Johnathan Bradley, Chief Commercial Officer at Liberty Trailers, has been awarded the prestigious 2025 Outstanding Young Professional Award. This award recognizes the remarkable achievements of young professionals in the trailer manufacturing industry, and this year, it celebrates Johnathan’s dedication and contributions to the field.
“Johnathan embodies a deep-rooted passion for the trailer industry, serving as a dedicated advocate for growth and innovation,” stated Alex Stowe, NATM Executive Director. “His active involvement with NATM, including his service on the board and various committees, truly reflects his unwavering commitment to the industry and its future.”
In his role at Liberty Trailers, one of North America’s fastestgrowing trailer brands, Bradley has been instrumental in shaping the company’s brand development, goto-market strategy, sales management, and product innovation. His leadership has significantly contributed to Liberty Trailers’ impressive growth trajectory.
Bradley’s journey began in his youth, working at Big Tex Trailers after school and on weekends. This hands-on experience laid the foundation for a successful career, where he rose through the ranks to become Vice President of Sales at Big Tex. Following the company’s acquisition by Bain Capital and its integration into American Trailer World (ATW), he served as Senior Vice President of Products & Marketing, leading the go-to-market strategies for leading brands such as Big Tex Trailers, PJ Trailers, and B-Wise Trailers.
In addition to his corporate leadership, Johnathan has successfully managed a retail trailer dealership, providing him with a holistic understanding of the industry. His innovative spirit has led to the development of new product designs that resonate with consumers and push the industry forward. Renowned for his creativity and strategic vision, Johnathan has established himself as a trusted partner among dealers and suppliers.
With a career defined by leadership, innovation, and a commitment to excellence, Johnathan Bradley continues to make a lasting impact on the trailer industry. ■
Lena Onashko Honored as 2025 Recipient of Pam O’Toole Trusdale Woman in Manufacturing Award
The National Association of Trailer Manufacturers (NATM) is proud to announce Lena Onashko of Rainbow Trailers as the recipient of the distinguished Pam O’Toole Trusdale Woman in Manufacturing Award for 2025. This award honors the significant contributions of women in the manufacturing industry, highlighting their achievements and promoting the importance of diversity within the field.
Onashko serves as the Sales and Marketing Coordinator at Rainbow Trailers, where her innovative marketing strategies and effective communication skills have been pivotal in driving the company’s growth. Throughout her career in marketing, Onashko has established herself as a leader in brand strategy, content development, and creative vision, bringing a unique global perspective to her work through her fluency in four languages.
In addition to her role at Rainbow Trailers, Onashko has actively contributed to the NATM Education Committee, where she has provided valuable insights into developing educational programming for the industry. Her positivity and creativity inspire her colleagues, and she approaches every
task with enthusiasm and a strong commitment to teamwork.
Beyond her professional accomplishments, Onashko is an avid artist and a member-at-large with the Winnipeg Art Gallery Associates, where she supports fundraising initiatives for the gallery. She also is dedicated to her community, having volunteered with Winnipeg Harvest and served on the board of Folkorama’s Ukraine-Kyiv pavilion since 2013.
“Lena embodies the spirit of leadership and innovation that this prestigious award represents,” said Alex Stowe, the Executive Director of NATM. “Her unwavering dedication to excellence and her forward-thinking approach have not only advanced the trailer industry but have also inspired countless others to follow in her footsteps. We are truly thrilled to recognize her significant contributions and the positive impact she has made, particularly in fostering community engagement and collaboration within our industry. Lena’s vision and commitment are remarkable, and we believe she sets a shining example of women in the manufacturing industry excelling and driving the industry forward.” ■
Continued on Page 40
Continued from Page 39
NATM Announces Brett Johnson as 2025 Recipient of Ed Freel Membership Award
The National Association of Trailer Manufacturers (NATM) is proud to announce that Brett Johnson, President and CEO of Optronics, is one of two recipients of the prestigious Ed Freel Membership Award for 2025. This honor recognizes Johnson’s unwavering dedication to the Association and his significant contributions to the trailer manufacturing industry.
Johnson has been a valued member of NATM since 2001, demonstrating his commitment through years of active participation in the NATM Political Action Committee (PAC) and the Government Affairs Committee. His involvement extends to over a decade of attendance at NATM’s Regulatory Roundup, where he has played a pivotal role in fostering relationships with lawmakers and advocating for the interests of the industry.
“We are thrilled to honor Brett Johnson with the Ed Freel Membership Award, a recognition that reflects not only his exceptional commitment to the National Association of Trailer Manufacturers but also his profound impact on the trailer manufacturing industry as a whole,” stated Alex Stowe,
NATM Executive Director. “Brett’s unwavering dedication and tireless advocacy have significantly advanced our mission and strengthened our community. His leadership at Optronics and his active participation in our initiatives have inspired many, and we are proud to celebrate his contributions.”
As the leader of Optronics, a role he has held since 2009, Johnson has been an integral part of the Optronics team for 27 years. He holds an MBA in International Management from the Thunderbird School of Global Management and a BBA in Production and Operations Management from the University of North Texas. Under his leadership, Optronics has continued to thrive and innovate in the trailer lighting sector.
Johnson reflects on the notable growth of the Regulatory Roundup, recalling a time when he had to explain the basics of light- and medium-duty trailers to senators and their staff. Today, thanks to his efforts and those of his colleagues, there is a heightened awareness and understanding of NATM and its mission among lawmakers, leading to increased support for critical issues and legislation that impact the industry. ■
NATM Honors J’Lynn Bruton Olah with Renowned Ed Freel Membership Award
The National Association of Trailer Manufacturers (NATM) is proud to announce that J’Lynn Bruton Olah has been named one of two recipients of this year’s esteemed Ed Freel Membership Award. Established in 2000 to honor members who demonstrate exceptional commitment to recruiting new members, the award was renamed in 2007 in recognition of Ed Freel’s outstanding contributions to the organization.
With over 34 years of experience in manufacturing, accounting, sales, and marketing within the recycled trailer flooring industry, Bruton Olah has made significant strides at Shelby Trailer Services. Her dedication to advancing the industry is further highlighted by her pivotal role in launching NATM’s inaugural Trailer Expo in Oklahoma City.
In her two years on the NATM Membership Committee, Bruton Olah has continuously showcased her commitment to the Association and its mission. Her guiding principle — “if you do not take care of your customers, your competitors will”— reflects her customer-centric approach,
emphasizing kindness, understanding, and the importance of meeting client needs over merely closing sales.
“J’Lynn’s character and commitment to professionalism is reflected in the incredible community of trailer pros she has created over her many years in the trailer industry,” said Alex Stowe, NATM Executive Director. “Her readiness to engage her community of trailer experts to support NATM’s mission of education, advocacy, and overall industry success has been crucial. From championing the new NATM Trailer Expo to consistently volunteering her time and expertise to enhance Association programming through committee involvement, NATM and its members are fortunate to have a professional like J’Lynn among us.”
A native of west Texas, Bruton Olah grew up on a large family ranch, where she developed a strong work ethic and attention to detail. She holds a degree in farm and ranch management and has been a valued member of the Shelby Trailer Service team since May 2018. ■
Continued on Page 43
NATM Honors Shapiro with 2025 Innovation Award for Sustainability Excellence
The National Association of Trailer Manufacturers (NATM) proudly announces Shapiro as the recipient of the prestigious 2025 NATM Innovation Award. This recognition highlights Shapiro’s remarkable contributions to technological advancement, green practices, and workforce development within the light- and medium-duty trailer industry.
Celebrating over 120 years of operation, Shapiro has established itself as a leader in sustainability since its founding in 1904. Their latest initiatives, Circular by Shapiro and Master Alloys by Shapiro, are designed to help corporations build circular supply chains that significantly reduce waste, lower carbon footprints, and minimize the use of raw materials.
Shapiro’s commitment to environmental stewardship is exemplified by their extensive national presence, with 11 strategically located offices serving clients across the U.S., Canada, and Mexico. Their business-to-business
sustainability programs effectively integrate sustainable practices into manufacturing processes through the use of advanced technology and data analytics, empowering clients to create effective circular recycling programs.
The dedicated team at Shapiro specializes in supporting companies in the development and management of circular and closed-loop supply chains. They also provide valuable metrics for Environmental, Social, and Governance (ESG) reporting, allowing clients to monitor and document their sustainability progress via Shapiro’s innovative sustainability dashboard.
“We are thrilled to recognize Shapiro for their groundbreaking efforts in advancing sustainability within our industry,” said Alex Stowe, NATM Executive Director. “Their innovative approach not only enhances environmental practices but also sets a benchmark for others in the industry to follow.” ■
CONTRACTOR’S CHOICE
NATM Trailer Expo: Where Trailer Industry Decision Makers Meet
By Meghan Ryan, NATM Assistant Director
The National Association of Trailer Manufacturers (NATM), the member-based not-for-profit 501(c) (6) trade association, is leveling up once again—this time with a groundbreaking new event: the NATM Trailer Expo, taking place Sept. 16-18, 2025, in Oklahoma City.
The NATM Trailer Expo is a newly introduced event specifically tailored and created by dealers in the light- and medium-duty trailer industry. Featuring over 10 hours of educational content aimed at enhancing your trailer business skills, numerous networking opportunities carefully crafted to maximize conversations, and a chance to explore the latest innovations and technologies on the exhibit floor showcasing trailers and other vital dealer vendors - the NATM Trailer Expo is sure to have the resources, expertise, and connections your trailer dealership has been looking for.
Unlike traditional trade shows, proceeds from this event aren’t padding a corporate bottom line. Every dollar earned through booth sales, sponsorships, and registrations is directly reinvested into supporting and educating dealers, launching industry-wide safety initiatives, and providing valuable programming through NATM.
This event isn’t just about showcasing trailers—though there’ll be plenty of those (all under 26,000 lbs GVWR, of course). It’s about empowering trailer dealers with the tools, education, and connections they need to drive profitability and long-term success.
What Sets the NATM Trailer Expo Apart?
At the heart of the NATM Trailer Expo is profit with purpose.
“I’m looking forward to networking and meeting other dealers,” said Shane Ehrsam, owner and CEO of North Texas Trailers in regard to the new NATM Trailer Expo. “I look forward to seeing their business and what processes or things they’re implementing in their business that are creating traction. I try to get as much education as I can, so I’m also looking forward to the education side.”
Continued on Page 46
Continued from Page 45
Bringing the Right People to the Table
Who will you meet at the show? The NATM Trailer Expo is being built specifically to attract:
› Trailer dealers ready to grow and learn
› Fleet and government purchasing agents
› Decision-makers and sales teams from top manufacturers and OEMs
› Industry-leading suppliers and service partners
With NATM’s special focus on uniting the industry and encouraging networking and management-level education, this show is where relationships are built, deals are made, and the future of the industry is shaped.
Trailer Dealer’s Vision, NATM’s Mission
NATM listened to your feedback! The Association carried out a nationwide survey with dealers to fully understand the resources and support they need for success. This survey
OKC offers an exceptional dining and drinking scene for offsite, after-hours networking with customers
served as a foundation for the dedicated Dealer Committee members. The programming for the NATM Trailer Expo has been thoughtfully designed by industry leaders in the trailer dealer industry. NATM is dedicated to fostering a unified trailer industry that includes dealers, consumers, manufacturers, suppliers, OEM vehicle manufacturers, and legislators. The NATM Trailer Expo is just one component of the Association’s enhanced dealer programming.
As the leader in national towing safety efforts, dealers have long looked to NATM for resources for their customers and their businesses. Over the last decade, NATM has fielded frequent requests to close the gap that exists in the trailer dealer realm regarding reputable education, business resources, and self-governance. As requested, NATM is exponentially expanding its dealer support efforts to address these needs.
NATM events are also known for drawing serious company decision-makers who are focused on making meaningful business connections. The #TrailerExpo provides a chance for industry members to unite with a shared objective of industry success, ongoing education, and enhancing their trailer businesses.
Continued on Page 48
Continued from Page 47
Highlights include:
› Workshops and quick hit education designed to improve dealership management
› Peer-to-peer roundtables that match dealers with noncompeting businesses to share ideas and solutions
› The launch of Dealer Connect, a new way to build meaningful industry connections online and in person at the NATM Trailer Expo
› Insights from the brand-new NATM Academy
Cutting-Edge Location Meets Trailering Tradition
There’s a reason NATM chose Oklahoma City—a place where “tradition meets innovation.” Located in the heart of trailer
country and just a few hours from Fort Worth, Texas, OKC is the perfect launchpad for this new era of trailering events.
Hosted at the state-of-the-art OKC Convention Center, with accommodation at the stunning Omni Oklahoma City Hotel, this venue duo delivers a top-tier experience. NATM has secured a special room block rate of just $230/night at the Omni—a steal for luxury and location. Make sure to book directly through NATM (never trust unsolicited room booking emails, even if they look official!). More information about hotel room booking, visit www.trailerexpo.com.
“I’m excited it’s in Oklahoma City,” said Denise Scholle coowner of The Trailer Guy, LLC, “and that it’s in a new place. I personally love that NATM is always in another city. It shows that you’re willing to adapt to people that are in different parts of the country so that they don’t have to travel so far. You also get the chance to experience culture elsewhere!”
Continued on Page 50
Continued from Page 48
A Full-Circle Moment: Back to Our Roots
Nearly 40 years ago, five visionary trailer manufacturers gathered in Chickasha, Oklahoma, to form what would become NATM. With the launch of the Trailer Expo in OKC, the Association is going back to its roots— but this time, the entire industry is joining in.
The NATM Trailer Expo isn’t just a new event. It’s a new chapter, a bold step forward in uniting all corners of the industry for collective growth, collaboration, and safety.
“Are you kidding? A whole bunch of trailer manufacturers and dealers under one roof for a massive expo, what’s not to look forward to?” said Jeff Wick, vice president of retail sales for MGS, Inc. “I look forward to the NATM Trailer Expo providing the environment and feel that the NATM is as much for dealers as it is for manufacturers, and I think that this type of platform can help with that potential stigma.”
Looking Ahead to 2026: Fort Worth, Texas
NATM is already planning for 2026! The next NATM Trailer
Expo will take place Oct. 6-8, 2026, in Fort Worth, Texas— another powerhouse location with deep trailer industry roots and easy access for exhibitors and dealers alike.
Ready to join the movement?
For booth sales and programming updates, visit www. trailerexpo.com and sign up for event communications. Have questions? Contact Kevin Sander at Kevin. Sander@natm.com or (785) 272-4433.
Dealer Affiliates can join for only $150/year. Learn more at www.natm.com/dealers. ■
NATM Trailer Expo September 16-18, 2025
OKC Convention Center | Oklahoma City, OK
Host Hotel: Omni Oklahoma City
NATM Trailer Dealer Affiliates: This One’s On Us – Attend Expo for Free
By Meghan Ryan, NATM Assistant Director
The trailer dealer industry is navigating turbulent terrain—rising tariffs, workforce shortages, economic uncertainty, and lingering supply chain disruptions are pressuring businesses at every turn. In a climate where margins are thin and competition is fierce, trailer dealers need more than just grit—they need solutions, support, and networking with like-minded leaders.
That’s exactly what the inaugural NATM Trailer Expo, taking place Sept. 16–18, 2025, in Oklahoma City, is designed to deliver. Take advantage of free registrations and hotel and plan to collaborate with other dealers in OKC this fall.
Dealer Affiliate Exclusive: What’s Included?
NATM is making it easier than ever to attend—with a New Dealer Promotion available to every NATM Trailer Dealer Affiliate. Whether you’ve been with NATM for years or just joined, you’re eligible.
NATM Trailer Dealer Affiliates receive:
› Two (2) full dealer registrations
› Two (2) spouse/guest registrations
› One (1) hotel night at the Omni Oklahoma City Hotel
› Total Value: $1,430+ Completely Free
Plan Your Trip
Hotel accommodations are available at the Omni Oklahoma City Hotel at a special NATM rate of $239/night.
Dealer Affiliates will receive one complimentary night per company when booking through the official NATM hotel link and submitting their confirmation number to Catie Rutkowski at Catie.Rutkowski@natm.com.
The deadline for complimentary hotel nights is Aug. 1, 2025, so don’t delay.
How to Register
Already an NATM Trailer Dealer and ready to claim your free pass?
Visit www.NATM.com/Events/2025-trailer-expo and be sure to log in to your Member Compass account for Affiliate pricing.
Additional trailer dealer registrations can be purchased for $100 per person.
Dealerships that are not affiliates of NATM can register for $300 per person. ■
For questions or assistance with registration, contact:
• Catie.Rutkowski@natm.com
• (785) 272-4433
CUSTOM WIRING HARNESSES
With over 40 years of experience, our innovative wiring harness technology, and quick install connectors, have supported trailer manufacturers across North America. Designed to increase safety, boost production speed, and provide elite serviceability. Everything we design and engineer, is custom. With JKD on your side, you never have to worry about wiring for your trailers or truck beds. Call us for all your wiring harness needs.
WHY CHOOSE US?
Custom design and Engineering provided. Jackets for -40-70 degrees celcius with 5-year UV protection.
99.5% copper purity wires and tin-plated copper pins. Max performance and durability.
Save money and time on your installations, with our quick install connectors and color coded cable.
The industry’s ONLY limited lifetime warranty. We back our products.
NATM Trailer Expo Registration Information
By Meghan Ryan, NATM Assistant Director
The 2025 NATM Trailer Expo is scheduled for Sept. 1518, 2025, at the Oklahoma City Convention Center. Online pre-registration is open until Sept. 10, 2025, after which all onsite tickets increase $50. Register Now at www.natm.com/events/2025-trailer-expo/register.
Standard Ticket: $70. Requires purchase of full registration and cannot be a standalone ticket item. Includes entry, two drink tickets, food, and entertainment.
Dealer Affiliate Ticket: $20. Available to NATM Dealer Affiliates only; includes entry, two drink tickets, food, and entertainment.
Trailer Dealer Registration:
NATM Dealer Affiliate Full Registration: Two free registrations for every NATM Trailer Dealer Affiliate. Grants access to all trade show hours, educational sessions, and networking events with the exception of Dueling Pianos.
Additional Dealer Affiliate Full Registration: Looking to bring more than two staff to the show? Additional registrants can be added for $100 each for full access to trade show, educational sessions and networking events with the exception of Dueling Pianos.
Non-Dealer Affiliate Full Registration: $300. For nonNATM member trailer dealers; includes access to all trade show hours, educational sessions, and networking events with the exception of Dueling Pianos.
Exhibitor Registration:
Complimentary Full Booth Worker (2 per 10’x10’ booth): Free. Includes access to all events except the Dueling Pianos event.
Booth Worker Full Registration: $200. For additional booth workers; includes access to all events except the Dueling Pianos event.
Fleet Purchasing Registration:
Fleet Purchasing Non-Member: $650. For nonNATM member fleets; grants access to all trade show hours, educational sessions, and networking events. The Dueling Pianos event is not included.
Non-Exhibitor Registration:
Non-Exhibiting Supplier/Service Provider: $1,400 per person. For suppliers/service providers eligible to exhibit but without a booth. Requires signing a non-solicitation agreement and “suitcasing” is prohibited. Grants access to the trade show floor and educational sessions but excludes the Dueling Pianos event and networking sessions.
Non-Exhibiting Trailer Manufacturer: $600 per person. For NATM trailer manufacturers without a booth. Requires signing a non-solicitation agreement and “suitcasing” is prohibited. Grants access to the trade show floor and educational sessions but excludes the Dueling Pianos event and networking sessions.
Please note that all registrations and ticket purchases are subject to availability and may have specific eligibility requirements. For detailed information and to register, please visit the official event page at www.natm.com/events/2025-trailer-expo/register. ■
Support the Industry Through NATM Trailer Expo Sponsorships
By Aileen Valido, NATM Events Director
The National Association of Trailer Manufacturers (NATM) is headed to Oklahoma City for the inaugural 2025 Trailer Expo taking place Sept. 16-18, 2025, and the Association has several sponsorship opportunities available. Sponsoring the NATM Trailer Expo helps the Association’s effort to improve safety and the goal of unifying the industry.
As the only not-for-profit trade organization in the lightand medium-duty trailer industry, the revenue generated from the NATM Trailer Expo will directly fund the NATM Dealer Affiliate and membership programming and benefits. Additionally, NATM is bringing in dealers to help lead programming with representation on the NATM Board of Directors and Dealer Committee.
Not only does sponsoring provide excellent brand exposure and visibility within the light- and medium-duty trailer manufacturing realm, but it also demonstrates your commitment to the industry. If you are looking to reach the decision-makers in the industry, this is the event to make an impression! What better way to market to dealer attendees than to show your support of NATM by sponsoring an item or event at the Trailer Expo?
The NATM Trailer Expo offers an array of sponsorship opportunities to elevate your brand, including the following sponsorships, which are available:
Registration Desk -
$5,500
› Your company’s logo and booth number will be the first thing attendees see as they approach the registration desk.
Keynote Speaker -
$8,000
› Sponsor the keynote speaker at the Awards Luncheon and have your brand prominently displayed during the introduction and closing of the speech.
Educational Sessions -
$10,000
› By sponsoring the Educational Sessions, your company will get the opportunity to briefly speak before each session
Continued on Page 58
Continued from Page 57
begins. Branded table signs are placed on tables each day. Branded materials also may be set out by the sponsor.
Virtual Swag Bag Advertisement- $1,000
› Reach attendees ahead of the event with your coupons, special event offers, and booth information by advertising in the 2025 NATM Expo Virtual Swag Bag email featuring exhibitor highlights and special offers.
Full Prospect Reach
- $1,500 | 4 Available
Attendee Badge - $3,000
› Reach every single conference attendee by placing your company’s logo on all pre-registered attendee badges. This badge grants access to events and is given to all pre-registered attendees when they arrive at the expo.
› Reach potential customers before the show even starts by sponsoring a full-prospect email. Being featured in an official email will have attendees talking about your company long before they even step foot on the show floor. Emails include registration announcements and Trade Show announcements.
Sponsorships play a crucial role in strengthening your marketing strategy. They enable you to connect with a specific and engaged audience, contributing essential financial support to facilitate top-notch education, networking opportunities, and trailer exhibitions. This benefits trailer dealers, manufacturers, suppliers, and service providers specializing in units under 26,000 lbs GVWR. These events showcase a collaborative platform, uniting trailer dealers with trailer manufacturers, suppliers, and service providers offering components and services tailored to enhance the success of dealerships and service departments.
If you have any questions about the 2025 NATM Trailer Expo Sponsorships, contact Andrea Boetticher at Andrea. Boetticher@natm.com or call (785) 272-4433. ■
Unite for Progress: Booth Sales Open for the 2025 NATM Trailer Expo
By Meghan Ryan, NATM Assistant Director
The National Association of Trailer Manufacturers (NATM) is thrilled to announce that all booth sales phases are now open for the inaugural NATM Trailer Expo, happening Sept. 16-18, 2025, at the new Oklahoma City Convention Center and Omni Hotel. As the NATM Trailer Expo approaches, excitement is building rapidly, with big names from the trailer industry already reserving exhibit space. This premier event promises to be a landmark gathering, underscoring NATM’s nearly forty-year commitment to industry advancement and roadway safety.
As the only not-for-profit organization dedicated to the light- and medium-duty trailer industry, NATM will reinvest revenue from the NATM Trailer Expo back into initiatives benefiting the entire industry. The NATM Expo offers an opportunity for trailer manufacturers, suppliers, and service providers to spotlight their innovations while supporting a greater cause. Funds raised will help expand educational resources, improve trailer safety nationwide, and enhance NATM’s advocacy efforts. Through this NATM Trailer Expo for trailer dealerships and its annual NATM Convention & Trade Show each February for trailer manufacturers, NATM can keep membership dues affordable, even amidst rising costs, ensuring members can rely on NATM’s services year-round.
Booth Sales Are Open: Reserve Your Spot Today!
With all phases now open, trailer manufacturers, parts
suppliers, and service providers catering to trailer dealerships can select their booth spaces. Booths are sold in 10’x10’ increments, with rates structured to accommodate exhibitors of all types. NATM trailer manufacturers enjoy a discounted rate of $1,100 per booth, while non-member rates are $2,200. NATM member suppliers and service providers can exhibit at $1,400 per booth, while non-members are $2,800.
This year’s debut NATM Trailer Expo provides exhibitors with prime networking opportunities and visibility in front of industry leaders, buyers, and decision-makers. For those looking to make a big impact, discounts are available for exhibitors purchasing multiple booths. Don’t miss this chance to save and maximize your exposure at the NATM Trailer Expo! Interested in exhibiting? Contact NATM Membership Specialist Kevin Sander at Kevin.Sander@natm.com or (785) 272-4433.
The excitement for the inaugural NATM Trailer Expo is palpable, and with industry-leading exhibitors already on board, this event promises to be an unparalleled opportunity for growth, networking, and innovation.
If you have questions regarding exhibit space, contact NATM Membership Specialist Kevin Sander at Kevin. Sander@natm.com or (785) 272-4433. This NATM Trailer Expo represents a unique opportunity to drive progress, support industry safety, and showcase your brand’s impact in the trailer world. Join NATM in Oklahoma City to be part of something extraordinary! ■
NATM Trailer Expo Sponsorship Levels
& Benefits
$1,000 - $2,499
› Priority 2026 Trailer Expo Exhibit Space Selection
› Logo on Website & Mobile App
› Tracks Magazine Recognition
› Materials in NATM Welcome Kiosk Bags
$2,500 - $5,499
› Priority 2026 Trailer Expo Exhibit Space Selection
› Logo on Website & Mobile App
› Tracks Magazine Recognition
› Materials in NATM Welcome Kiosk Bags
› Virtual Ad Swag Bag Ad Discounted 10%
$5,500 - $7,499
› Priority 2026 Trailer Expo Exhibit Space Selection
› Logo on Website & Mobile App
› Tracks Magazine Recognition
› Materials in NATM Welcome Kiosk Bags
› Virtual Ad Swag Bag Ad Discounted 10%
› One Additional Booth Worker
$7,500 - $9,999
› Priority 2026 Trailer Expo Exhibit Space Selection
› Logo on Website & Mobile App
› Tracks Magazine Recognition
› Materials in NATM Welcome Kiosk Bags
› Virtual Ad Swag Bag Ad Discounted 15%
› One Additional Booth Worker
› One Full Registration
$10,000 - $14,999
› Priority 2026 Trailer Expo Exhibit Space Selection
› Logo on Website & Mobile App
› Tracks Magazine Recognition
› Materials in NATM Welcome Kiosk Bags
› Free Quarter Panel Advertise
› Virtual Ad Swag Bag Ad Discounted 25%
› One Additional Booth Worker
› Two Full Registrations
$15,000 - $19,999
› Priority 2026 Trailer Expo Exhibit Space Selection
› Logo on Website & Mobile App
› Tracks Magazine Recognition
› Materials in NATM Welcome Kiosk Bags
› Free Ad in Virtual Ad Swag Bag
› Two Additional Booth Workers
› Three Full Registrations
$20,000 - $29,999
› Priority 2026 Trailer Expo Exhibit Space Selection
› Logo on Website & Mobile App
› Tracks Magazine Recognition
› Materials in NATM Welcome Kiosk Bags
› Free Ad in Virtual Ad Swag Bag
› Three Additional Booth Workers
› Four Full Registrations
$30,000+
› First Exhibit Selection 2026 Trailer Expo Exhibit Space
› Featured Display of Logo on Website & Mobile App
› Logo Prominently Displayed on Trailer Expo Materials and Emails
› One Exclusive Featured Tracks Magazine Article
› Materials in NATM Welcome Kiosk Bags
› Free Ad in Virtual Ad Swag Bag
› Four Additional Booth Workers
› Five Full Registrations ■
NATM Announces 2025 Trailer Expo Keynote Speakers
By Andrea Boetticher, NATM Dealer Programming Specialist
One of the top reasons to attend the National Association of Trailer Manufacturers’ (NATM) inaugural Trailer Expo is the exceptional education. The NATM Trailer Expo will offer attendees over 10 hours of education through top-notch keynote speakers, two tracks of industry-led workshops, peer-learning roundtable discussions, and quick hit demos and trainings. With an emphasis on content targeted at top level professionals in the trailer dealer industry, the educational offerings will present the best in the industry for leading trailer dealers executives. All the education is being planned by your peers in the dealer industry, with the NATM Dealer Committee leading the planning process for all the Trailer Expo education.
With that in mind, NATM has booked two phenomenal keynote speakers for the event, taking place Sept. 16-18, 2025, in Oklahoma City!
Mike Staver, Leadership Coach
Session Topic: How to Build a High-Performance Culture
Mike Staver is the author of “Leadership Isn’t for Cowards” and an internationally respected speaker, author, and coach. Staver takes noisy, often complex, leadership content and makes it immediately useful, digestible, and entertaining. In all Staver’s work, the goal is simple - helping leaders perform better and live better lives. To accomplish this, he uses counterintuitive perspectives, a storytelling style, and entertaining delivery that makes the often-challenging realities of work and life easier to absorb and put into practice.
Staver has degrees in business administration and counseling psychology. He is a certified speaking professional, and in
2022, was inducted into the Speaker Hall of Fame. Companies from Federal Express and Miracle Ear to Leading Real Estate Companies of the World and the Mayo Clinic have repeatedly invited him to contribute to the development of their leaders. Staver architected a training program ranked
Continued on Page 62
No. 1 by Training Magazine on their 2018 Training Top 125 list, which recognizes organizations with the most successful learning and development programs in the world. That same program joined the Training Magazine Hall of Fame in 2019.
In the last 30 years, Staver has influenced over 200,000 people in ways that have not only transformed thinking and action but improved results. His message is grounded in the belief that leadership is about influence regardless of position, title, or power.
There’s more, but frankly while all of that took a lot of work the real work has been hard earned over the last 30 years in the trenches of businesses from health care to high-end security and guiding clients through a multitude of business struggles. Staver has seen it all and has taken those experiences and used them to help others build better lives and careers.
During Mike Staver’s session, How to Build a HighPerformance Culture, participants will learn:
› How to identify and apply their core values to their leadership
› How to align their behavior with what they say they believe
› How to be powerfully influential regardless of level of authority
› How to build accountability and improve efficiency
› How to Build a High-Performance Culture
Dr. Christopher Kuehl, Economist
Session Topics: Trends and Forecasts for the US Domestic Economy: Macro and Micro Views
Chris Kuehl (pronounced Keel, like the bottom of a boat) is Managing Director of Armada Corporate Intelligence and one of the co-founders of the company in 1999. He has worked with a wide variety of private clients and professional associations in the last 24 years. He is the economic analyst for the Fabricators and Manufacturers Association and writes their bi-weekly publication, Fabrinomics, which details the impact of economic trends on the manufacturer. He also serves as economic
analyst for CPA societies, banker’s organizations, construction associations and a wide variety of industrial groups.
Kuehl is a writer and editor for the Flagship, distributed all over the world by business organizations and he is a writer and analyst for the Strategic Intelligence System. He makes over 100 presentations each year to business and industry associations in the U.S. and overseas. He serves as a resource for the media and for many trade publications.
Kuehl has a doctorate in political economics and advanced degrees in Soviet studies and Asian studies and was a professor of international economics and finance for over 15 years prior to starting Armada, teaching in Russia, Estonia, Hungary, Singapore, and Taiwan.
During Kuehl’s sessions, he will provide a very current assessment of the U.S. economy at the time of the presentation and a forward-looking analysis of trends to watch. The title and content changes based on current events and is curated for the trailer dealer industry.
For the 2025 NATM Trailer Expo Developing Schedule, see Page 54 or visit www.trailerexpo.com/developing-agenda. ■ Continued from Page 61
Give Your Service Department the Kudos They Deserve with NATM’s Call to Service
By Izabella Chesney, NATM Marketing Specialist
As the National Association of Trailer Manufacturers (NATM) continues to discuss benefits and needs for Dealer Affiliates, the necessity to place more focus on the service aspect within trailer dealerships has arisen. While NATM is developing resources that assist in addressing this need, it also is looking into ways to highlight this essential department. The Association wants to help dealerships show off their service department teams and celebrate the invaluable work they do. NATM is launching a series of spotlight features where NATM shares stories and achievements of individual service team members or the entire team.
Through the implementation of this marketing campaign, NATM aims to highlight and acknowledge the service department for its vital contribution to the success of trailer dealerships. Here’s how it works:
1. Have An Awesome Team in Your Service Department
It’s hard to just choose one person if you’ve got a killer
team that all adds major value to your business. So, whether it’s a one-person show or an entire team behind your service department, NATM wants to hear about it!
2. Be Ready to Brag All About Their Accomplishments
It’s your time to brag! Share what makes your nominee(s) the greatest and how they add value to your business. Have you been hearing praise from your customers? What do other staff members say about the hard work going on in the back of the house where all the service department magic happens? Tell NATM all about it!
3. Group Photos to Put Faces to Names
Taking photos can be tough, especially when everyone is hard at work on ensuring happy customers. However, NATM wants to put some faces to all that hard work going on! Gather your service department and say, “Cheese,” or even better, say, “Best Service Department,” to show them the love and appreciation they deserve.
4. Fill Out the Call To Service Form
It’s a quick form that the person nominating the Service Department will fill out. It just asks some questions so that NATM can ensure that all the amazing things about your team get the right attention and focus. Plus, it will also be a great asset to NATM Staff if your selected team gets a feature blog post!
We have already featured several amazing service departments and have learned the lengths these teams will go to ensure your customers are leaving with a smile. The focus on pushing out high quality services and doing your best for your customer is what a true Call to Service nominee(s) is all about. From being involved with the community and supporting them in time of need, going the extra mile is a natural instinct for these incredible nominees! It doesn’t matter about the size of your service department, not when you see the smiles of satisfied customers that know they are leaving your shop with a safe trailer.
Bringing awareness to such a valuable asset in the trailer dealer world has been a great way to connect with others in the industry and bring more awareness to the need of service departments and the value they bring to the shop, their customers, and their community. NATM is excited to see all your continued submissions and can’t wait to highlight all the amazing things your Service Department is doing. Please reach out to NATM Marketing Specialist Izabella Chesney at Izabella.Chesney@natm.com with any questions. ■
Meet the NATM Dealer Committee Members: A Conversation with Phil Rauch
By NATM Dealer Team
Tell us a little bit about you. What’s your story?
I grew up fifth generation in Billings, Missouri, on a dairy farm. I grew up basically working nonstop on a farm, thinking all I would ever do was be a dairy farmer. When I got out of high school, I continued working on the farm and added in a part-time job working at a welding shop doing fabrication, where I put in about 40-50 hours a week. I’d wake up, milk the cows, work all day at the welding shop, then come home and milk the cows all weekend.
Fast forward to 2004, I turned 21 and my uncle had a car dealership he needed some help with. I moved cars around for him for a few months, but I ended up buying my own truck there. From that, I started my trucking company, Sancast Specialized Transport, which is still active today. We’re running about 17 semis nationwide moving vehicles. That is how I ended up in trailer dealerships. In 2007, I teamed up with a company called Sun County Trailers out of Phoenix. They were a little small startup company, just building a couple of trailers, but they had a design I liked for hauling some of the bigger stuff we had, like limousines, buses, and service trucks. I had them custom build three trailers to get a bulk discount. They made me a dealer, and that was that. I worked with them and helped them develop more trailers and became their first dealer.
That was just a side gig I had for a few years until fall of 2016. I reached out to my late friend Richard Lowry who owned Trailer Trendz. He mentored me a bit as I tried to build out that business. I teamed up with Load Trail and my rep. there Ruben Wall to really get started. In 2017, I hired my first sales guy and went from having 17 trailers on the lot to today having 700-800 trailers across three stores. I am so grateful for both Ruben and Richard and would not have been able to do it without their help.
That’s how we got started. But I have a phenomenal team of salesmen, and we have had zero turnover on the sales team. All the members that work for me now are the same ones that have been there since the beginning, and I’ve hired along the way, and we just keep growing.
We have gone beyond just trucking and trailer sales now, with a large self-storage facility, and now with a new product driven business called Tuff Wireless, we manufacture wireless controllers and supply many of the OEM trailer manufacturers.
Service-Focused
We sell services. On the trucking side, all we had to sell was a service. It was a service-based deal. You are not selling a product. When we moved into trailer sales, that was one thing
I pushed hard was to sell our service, not just our product. We try to sell that overall customer experience. We try to be honest and treat everybody the same, whether they’re buying a $2,000 utility trailer or buying a $115,000 semi car hauler. This focus on providing excellent customer service has led to a lot of repeat customers. There’s nothing better than when somebody comes back to buy another trailer from us.
But our next big focus for the business is to expand our parts and service departments. I think that if we’re going to take care of a customer, then we need to be able to provide them with everything on the backside as well, not just the sale. If a customer experiences an issue, I want to be able to resolve it for them at my shop.
What motivates you? What do you find most rewarding about what you do?
I am very grateful to be able to do what I do. In the past with our trucking, I just worked with a lot of large corporations, hauling prototype vehicles for big companies like Ford and Chrysler, but it wasn’t as rewarding because we couldn’t be as involved in the community. Part of having my own business is being able to give back to the community, and that is very important to me. We are involved with a lot of different nonprofit organizations. We work with a lot of charities, especially anything having to do with kids
and with agriculture. We support and participate in events with the local 4-H and the Future Farmers of America groups here in that area. We also teamed up with a local organization called the Hope Foundation that helped families that had pediatric emergencies. We donated trailers so they could take them to events, and we raised money for them for three or four years.
But the most rewarding part of what I do is being able to see what we have built and out of all of that, it’s really the fact that we have been able to create jobs for others in my community and knowing that my team likes coming to work every day and being here. We have put together such a strong team of people who believe in our mission.
I could not have done all of this without my wife, Kindra. She is not only the mother to our three boys but also plays a large role in the business as well. Along with the businesses we also run a good size cattle operation and participate in tractor pulls with Pro Pulling League.
NATM is excited to see all the great things Phil Rauch will be doing on the committee! Staff is also looking forward to sharing more with members and Dealer Affiliates about who’s representing them and helping grow the Dealer Affiliate Benefit Program. Keep an eye out for the next conversation with one of the Dealer Committee Members! ■
NATM Association Health Plan: Empowering Members Through
Submitted by Marsh McLennan Agency
MMA Partnership
The National Association of Trailer Manufacturers (NATM) understands the challenges members face in providing affordable, high-quality health benefits for their employees. Rising healthcare costs, limited plan options, and regulatory hurdles make it increasingly difficult for small and mid-sized businesses to compete with larger corporations. That’s why NATM has partnered with Marsh McLennan Agency (MMA) to explore bringing members an exclusive Association Health Plan (AHP)—a powerful solution designed to provide cost-effective, comprehensive health coverage tailored to the needs of our industry.
What is NATM Association Health Plan?
AHP is a group health insurance plan that would allow NATM Members to band together and leverage their collective purchasing power. By pooling resources, members gain access to better rates, enhanced coverage options, and increased negotiating power with insurers—providing savings and stability in an unpredictable healthcare market.
What This Means for NATM Members
1. Stronger Negotiating Power
Through the NATM AHP, members would gain access to the same benefits and pricing typically reserved for large corporations. This means lower premiums, reduced administrative costs, and better overall plan options compared to small-group or individual market plans.
2. Tailored Plan Designs
One-size-fits-all plans don’t work for everyone. The partnership with MMA would allow NATM to offer a range of customizable plan options, ensuring that members can select benefits that best fit their workforce and budget.
3. Significant Cost Savings
By pooling resources, risk is mitigated, and overall healthcare costs go down for members. The result? More affordable health coverage for your business and employees.
4. Simplified Compliance and Administration
Navigating the complex world of healthcare regulations can be overwhelming. With the proposed NATM AHP,
members would benefit from MMA’s expertise in plan administration, ensuring compliance with all necessary legal requirements while reducing administrative burdens.
5. A Competitive Edge in Hiring and Retention
In today’s job market, offering strong healthcare benefits is crucial to attracting and retaining top talent. The NATM AHP would allow members to provide high-quality benefits comparable to those offered by larger companies, helping them stay competitive.
6. Long-Term Stability
Healthcare costs fluctuate, but through an AHP, members gain stability by spreading risk across a larger pool. This helps prevent unpredictable premium spikes and ensures sustainable long-term benefits.
Who Can Join?
The NATM Association Health Plan would be available exclusively to NATM Members. Whether you are a small or mid-sized manufacturer, supplier, or trailer dealer the AHP is designed to help you access high-quality, affordable healthcare solutions.
Why MMA?
Marsh McLennan Agency is a leading expert in employee benefits, and their experience in managing AHPs ensures our members receive top-tier service, compliance guidance, and the best possible plan options. Their industry expertise allows us to structure a plan that aligns with the unique needs of Association Members.
Learn More
The NATM Association Health Plan would be a game-changer for the industry, giving members the same advantages that large corporations enjoy. Through the partnership with MMA, NATM is committed to providing a sustainable, costeffective solution that helps members grow and succeed.
If you’d like to learn more about the potential NATM AHP, NATM encourages you to submit your census data. Please fill out this Association Health Plan interest survey: www.natm.com/ahp-survey. You also can reach out to the Director of NATM Affinity Programs, John Kerr, at John.Kerr@marshmma.com or call 913-961-6165. ■
Celebrating Trailer Safety Week: Uniting the Industry for Safer Roads
By Savana Morrison, NATM Marketing Director
The National Association of Trailer Manufacturers (NATM) takes pride in its unwavering dedication to enhancing trailer safety. Trailer Safety Week (TSW), celebrated annually in the first week of June, presents a valuable opportunity for NATM Members and the entire trailer industry to unite and improve the safety of our nation’s roadways. TSW aims to raise awareness about safe trailering practices and educate end-users, dealers, and manufacturers on trailer safety.
With an outreach of hundreds of thousands each year and earning federal recognition for the second year in a row in 2024, TSW stands as the first nationwide traffic safety initiative focusing on safe towing practices for light- and medium-duty trailers. NATM has created a variety of resources and materials to support this mission, all accessible on the Trailer Safety Week website. We invite members to join the commitment to enhance the safety of the nation’s roads, one trailer at a time!
5 Reasons NATM Members Should Celebrate Trailer Safety Week
1. NATM Members lead the industry in safetyfocused products and practices.
2. Participation demonstrates your company’s dedication to safety to customers.
3. It opens doors for collaboration with local government agencies.
industry.
5. It creates media exposure opportunities for participating companies.
Safety Made Easy
The NATM Team recognizes how hectic summer can be for the trailer industry, however, that’s exactly why June was chosen for TSW! It’s the perfect time to highlight safety amidst the busy activities that come with warm weather. To assist members during this peak season, the TSW Team has developed the official Communications Kit.
This kit contains pre-written social media posts, downloadable TSW graphics, blog posts, and more. Updated annually, these resources are customizable to align with each company’s branding with minimal effort.
Maine Trailer has been a TSW Champion for several years. Chris Brady, marketing manager at Maine Trailer, shares how the Trailer Safety Communications Kit simplifies the process.
“I don’t know why more people don’t do it, because the stuff is there verbatim. All you have to do is schedule it out,” Brady said. “You guys do a good job of getting
Continued on Page 68
4. It fosters unity within the trailer
Continued from Page 67
that information out. It makes my job super easy.”
Trailer Safety Ally Program
The Trailer Safety Ally program offers a fantastic opportunity for companies eager to participate in the safety campaign but with limited time. As an official Trailer Safety Week Ally, NATM provides the Trailer Safety Communications Kit that highlights the company’s involvement in TSW while promoting safe trailering practices. The kit includes premade social media posts, downloadable graphics, blog posts, and more, which can be personalized to feature specific products and services that enhance trailer safety. Becoming a Trailer Safety Week Ally signals to potential customers that your company prioritizes safety.
Trailer Safety Champion Program
The Trailer Safety Week Champion program honors companies that exceed expectations in supporting TSW and grants them enhanced promotional opportunities.
While Trailer Safety Week includes Allies nationwide, Champions are those who fulfill specific criteria and receive benefits detailed on the TSW website.
Trailer Safety Partnership Program
The Trailer Safety Week Partnership program recognizes companies, organizations, and agencies that contribute to the TSW mission through the development and sharing of educational content and resources. Partnerships demand a more substantial commitment to creating and sharing educational material and must adhere to specific standards. For further details on becoming a TSW Partner, please reach out to NATM Education Director Ginger BakerSanhueza. Joining NATM and its TSW Allies in enhancing trailer safety is crucial for broadening the campaign’s impact and effectively improving roadway safety.
Visit www.TrailerSafetyWeek.com for more information on becoming a Trailer Safety Ally, Champion, or Partner. NATM is eager to collaborate with its members to advance safety within the light- and medium-duty trailer industry.
This year’s Trailer Safety Week will be taking place June 1-7, 2025. ■
Does Your Trailer Require Brakes?
By Scott Crimmins, NATM Technical Director
If you review the 2024 edition of the National Association of Trailer Manufacturers’ (NATM) Guidelines for Recommended Minimum Manufacturing Practices for Light and MediumDuty Trailers, or more commonly referred to as The Guidelines, you will notice in the section on state brake laws those vary widely state to state. To many this may come as a surprise, but there are no National Highway Traffic Safety Administration (NHTSA) brake requirements that trailer manufacturers must comply with. So, trailer brake requirements are going to be found within the respective state laws and/or in the federal law that governs the brake requirements for commercial motor vehicles, which also includes trailers, for those commercial motor vehicles falling within the jurisdiction of the Federal Motor Carrier Safety Administration (FMCSA). The relevant regulations with respect to brake requirements are found under 49 C.F.R. Parts 390 & 392. Often, manufacturers, dealers, and consumers are not aware of what constitutes a commercial trailer and thus have trouble determining when a trailer must have brakes under federal law.
Per 49 C.F.R. § 390.5, a commercial motor vehicle means, as pertinent to trailers, “any …towed motor vehicle used on a highway in interstate commerce to transport … property when the vehicle –
1. Has a gross vehicle weight rating or gross combination weight rating, or gross vehicle weight or gross combination weight, of 4,536 kg (10,001 pounds) or more, whichever is greater; or …
2. Is used in transporting material found by
the Secretary of Transportation to be hazardous under 49 U.S.C. 5103 and transported in a quantity requiring placarding under regulations prescribed by the Secretary under 49 CFR, subtitle B, chapter I, subchapter C.”
Of particular relevance for trailers in the definition is the requirement that the GVWR or GCWR be 10,001 lbs. or more. This means that to come within the definition of a commercial motor vehicle subject to the regulations of FMCSA, either the trailer by itself or the combined GVWR of the trailer and tow vehicle combination must be 10,001 lbs. or more.
FMCSA does not provide an express definition of “commercial” or commercial use; however, examples of trailers that could be considered for commercial use are those used for compensation or earning profits, including, but not limited to, uses such as transporting freight, operating landscaping and construction businesses, and populating city and county trailer fleets. Another common but often overlooked potential commercial use is transporting show horses or livestock when prize money, a form of compensation, is at stake. NATM’s Compliance Consultants, through the Compliance Verification Program, come across on occasion the scenario of a 7,000 lbs. GVWR tandem trailer with just single brake axle that they will have to inquire into the intended use mindful that half-ton trucks/SUVs most likely used to pull would bring the GCWR requirement into consideration.
Any commercial trailer meeting the above definition must comply with 49 C.F.R. § 393.42, requiring brakes on all wheels as specified below.
49 C.F.R. § 393.42 states:
A. “Every commercial motor vehicle shall be equipped with brakes acting on all wheels. This requirement also applies to certain motor vehicles being towed in a driveaway-towaway operation, as follows:
1. Any motor vehicle towed by means of a tow-bar when another motor vehicle is fullmounted on the towed vehicle; and
2. Any saddlemount configuration with a fullmount.”
B. “Exception.
1. Trucks or truck tractors having three or more axles and manufactured before July 25, 1980, are not required to have brakes on the front wheels. However, these vehicles must meet the requirements of § 393.52.
2. Motor vehicles being towed in a driveaway-towaway operation (including the last truck of triple saddlemount combinations (see § 393.71(a)(3)) are not required to have operative brakes provided the combination of vehicles meets the requirements of § 393.52.
3. Any semitrailer or pole trailer (laden or unladen) with a gross weight of 1,361 kg (3,000 pounds) or less which is subject to this part is not required to be equipped with brakes if the axle weight of the towed vehicle does not exceed 40 percent of the sum of the axle weights of the towing vehicle.
4. Any full trailer or four-wheel pole trailer (laden or unladen) with a gross weight of 1,361 kg (3,000 pounds) or less which is subject to this part is not required to be equipped with brakes if the sum of the axle weights of the towed vehicle does not exceed 40 percent of the sum of the axle weights of the towing vehicle.
5. Brakes are not required on the steering axle of a three-axle dolly which is steered by a co-driver.
6. Loaded house moving dollies, specialized trailers and dollies used to transport industrial furnaces, reactors, and similar motor vehicles are not required to be equipped with brakes, provided the speed at which the combination of vehicles will be operated does not exceed 32 km/hour (20 mph) and brakes on the combination of vehicles are capable of stopping the combination within 12.2 meters (40 feet) from the speed at which the vehicle is being operated or 32 km/hour (20 mph), whichever is less.”
If 49 C.F.R. § 393.42 requires brakes on commercialuse trailers, then 49 C.F.R. § 393.40 also requires the brakes to be “adequate to stop and hold the vehicle or combination of motor vehicles” and the vehicle to “meet the applicable service, parking, and emergency brake system requirements provided in [§ 393.40].”
If you have questions regarding brakes or anything concerning the Compliance Verification Program, please contact the NATM Compliance Team at Compliance@natm.com. ■
Mastering Compliance: NATM Academy’s CVP Course
By Ginger Baker-Sanhueza, NATM Education Director
For trailer manufacturers, compliance with industry safety standards isn’t just a requirement—it’s a commitment to building safer trailers and ensuring peace of mind for your customers. The National Association of Trailer Manufacturers’ (NATM) Compliance Verification Program (CVP) has long been the benchmark for trailer safety, and now, the NATM Academy’s CVP course provides a comprehensive training resource to help manufacturers confidently navigate the compliance process. The NATM Academy is currently live and free to all association members!
Course Overview
This course is designed to walk manufacturers through every stage of the NATM Compliance Verification Program, offering a clear and structured approach to meeting safety and regulatory standards. From preparing for an inspection to understanding what happens during and after the consultation, this course provides manufacturers with the knowledge and tools necessary for a seamless compliance experience.
What to Expect
The CVP course features a step-by-step breakdown of the compliance process, including:
› Pre-Consultation Preparation: Learn what documentation and procedures should be in place before your consultation.
› On-Site CVP Consultation: Follow a detailed video walkthrough with an NATM Consultant, demonstrating each step of the inspection process.
› Post-Consultation Guidance: Understand how to implement any necessary updates to maintain compliance moving forward.
This course is an essential resource for manufacturers seeking to understand and confidently complete the CVP process. Whether you’re preparing for your first consultation or looking to streamline your existing compliance efforts, this training provides a clear roadmap to success.
Course Objectives
› Understand the purpose and structure of the NATM CVP
› Properly prepare for a compliance consultation
› Gain insight into the step-by-step inspection process
› Address and implement postconsultation recommendations
› Maintain ongoing compliance with industry standards
Why Enroll?
Navigating compliance can seem complex, but with the right guidance, manufacturers can ensure they have the processes in place to build trailers that meet Federal Motor Vehicle Safety Standards (FMVSS) and industry best practices. This course provides:
› Real-World Demonstrations: Watch a CVP Consultant walk through the consultation process.
› Practical Implementation Strategies: Gain actionable steps to maintain long-term compliance.
By enrolling in the CVP course, manufacturers can improve their understanding of compliance requirements and enhance overall safety practices within their operations.
Get Started Today
The CVP course is now available through the NATM Academy, exclusively for trailer manufacturing members. Take the next step in strengthening your compliance knowledge and ensuring you have the proper processes in place to build compliant trailers. Visit www.NATM.com/ Academy to enroll and begin your training today. ■
Navigating the Changing Trade Landscape: How Tariffs Impact the Lightand Medium-Duty Trailer Industry
By Ginger Baker-Sanhueza, NATM Education Director
Ever-evolving trade policies and tariff regulations are creating significant challenges and uncertainties for the trailer industry. With the recent shifts in tariff structures under the current Administration, trailer manufacturers, suppliers, and dealers must stay informed and agile to navigate these complexities effectively. During the National Association of Trailer Manufacturers’ (NATM) recent webinar on March 13, 2025, policy professionals Brian Hopkins and Brody Garland from K&L Gates provided key insights into the latest tariff policies, their implications, and strategies for mitigating financial risks.
Note to Readers: The information provided in this article is accurate as of March 13, 2025. However, due to the rapidly evolving nature of policies and announcements from this administration, certain details may have changed since the webinar was presented. Please verify any critical information with official sources, as this publication is being released several weeks after the event.
Key Tariff Actions Affecting the Industry
Hopkins began the discussion with a high-level overview of major trade actions that are reshaping the landscape:
1. Universal Tariffs on Imports from China – Originally set at 10%, these tariffs have now doubled to 20% and apply across all imported Chinese goods.
2. Tariffs on Imports from Mexico – A 25% tariff has been imposed on all goods imported from Mexico. These tariffs have been partially paused for USMCAcompliant goods. Scheduled to go into effect on April 4, 2025, pending ongoing negotiations.
3. Tariffs on Imports from Canada – Similarly, a 25% tariff applies to all Canadian imports, except for energy products such as electricity, natural gas, and oil, which are subject to a 10% tariff. Similarly, these tariffs have been partially paused for USMCA-compliant goods. Scheduled to go into effect on April 4, 2025, pending ongoing negotiations.
4. Steel and Aluminum Tariffs – A 25% tariff on imported steel and aluminum remains in place, affecting essential materials in trailer manufacturing, including derivative items such as bolts, staples, nails, and other similar items.
5. Retaliatory Tariffs on U.S. Manufactured Goods – A response from other nations, including Canada and China, could see retaliatory tariffs applied to U.S. exports, complicating international trade relationships.
6. Reciprocal Tariff Program – A proposal to increase tariffs on goods based on the rate that a foreign country imposes on imports of similar U.S.-origin goods, currently scheduled to go into effect on April 2, 2025.
Understanding the Policy Intentions Behind Tariffs
Tariffs are often more than just economic measures— they can serve as negotiation tools in broader trade discussions. The Administration’s key policy objectives driving these tariffs include:
Continued on Page 74
› Addressing trade imbalances and reducing dependence on Chinese manufacturing
› Encouraging domestic manufacturing and reshoring production
› Using tariffs strategically in negotiations to leverage better trade deals
Unlike the previous administration’s Section 301 tariffs, which allowed for exclusions, the current administration has limited these options, signaling a long-term commitment to their tariff policies.
Hopkins quoted Treasury Secretary Scott Bessent stating, “Access to cheap goods is not the essence of the American Dream. The American Dream is rooted in the concept that any citizen can achieve prosperity, upward mobility, and economic security…International economic relations that do not work for the American people must be re-examined.”
This statement underscores the Administration’s belief that tariffs are a necessary step to achieving broader economic goals.
How Trailer Industry Businesses Can Prepare
With exclusions off the table and tariffs expected to remain in place, trailer manufacturers should take proactive steps to manage their supply chains and financial risks:
1. Assess Supply Chain Exposure – Businesses should consider analyzing what percentage of their materials are imported and identify potential vulnerabilities. Knowing where components originate is critical in determining exposure to tariffs.
2. Understand Retaliatory Tariffs – Exporters can review the HTS codes of their products to determine if they are subject to retaliatory tariffs in key markets.
Industry Concerns and Legislative Engagement
During the Q&A session, attendees raised concerns about how these policies would impact businesses operating in multiple countries. Key takeaways included:
› Manufacturing in Mexico: Even if a company is U.S.owned, products manufactured in Mexico can still be subject to the 25% tariff under country-of-origin rules.
› Products with Mixed Origins: Items assembled in Canada using Chinese components may still be classified as Chinese imports unless they undergo substantial transformation in Canada.
› Cumulative Tariffs: If a product, such as a steel coupler from China, is subject to both steel tariffs and additional import tariffs, they can be additive, potentially doubling the tariff burden.
To influence trade policy, businesses must engage with legislators and communicate how tariffs impact their operations and workforce. As Garland emphasized, advocacy at the local and
3. Review and Adjust Contracts – Businesses can evaluate that their contracts clearly define how tariff-related cost increases will be managed. Revisiting pricing agreements and negotiating terms can also help mitigate unexpected expenses.
4. Monitor Policy Changes and Seek Expert Advice – With trade policies shifting rapidly, having a trusted advisor with both industry and policy expertise can provide crucial insights. A dedicated trade specialist or legal counsel can help businesses navigate specific tariff implications.
Final Thoughts
The current trade environment presents both challenges and opportunities for trailer manufacturers. While tariffs can drive up costs and complicate supply chain decisions, companies that proactively manage risk and stay informed will be better positioned to adapt. By leveraging industry resources, seeking expert guidance, and advocating for policies that support the sector, trailer businesses can navigate this evolving landscape successfully.
For more updates on trade policies affecting the trailer industry, stay connected with NATM and join in on future discussions. ■
The Engineered Suspension Company
THE RAR-244 TRAILER AIR SUSPENSION
• 16K Capacity for use with 5" round Disc or Drum Brake Axles
• Integrated height control valve
• Compact design for increased up travel
• Maintenance free "Shear bolt" attaching hanger to the beam
• Bolt-on Lift Kit and Turn Key Air Compressor Kits available
Big changes are sizzling for the 2026 National Association of Trailer Manufacturers (NATM) Convention in Fort Worth, Texas, and it all starts with brunch. These changes were developed collaboratively with the NATM Convention Committee, incorporating valuable feedback from the 2025 Convention Survey and insights from NATM Staff.
NATM is unveiling a bold new Wednesday morning event: Bacon & Brilliance: Association Update and Awards Brunch, proudly sponsored by Optronics. This dynamic opening session replaces the traditional early workshops with an NATM-focused experience that brings the community together over great food and meaningful updates on the Association’s success.
On the Menu:
› State of the Association Address
› Annual Membership Awards
› Exciting Video Updates on Programming such as the NATM Academy, National Safe Trailering
Council (NSTC), and Trailer Safety Week
› And, yes—bacon and other brunch favorites galore!
This Wednesday brunch will replace the “Lunch with Exhibitors” boxed lunches on the Trade Show floor, but concession stands will be available. After brunch, the momentum continues as attendees head straight into the exhibit hall for the Trade Show, ensuring strong foot traffic from the moment the doors open.
New: Tuesday’s Government Affairs Lunch & Learn
Also new for 2026: Tuesday’s Awards Lunch and Keynote Speaker will instead evolve into a Government Affairs Lunch & Learn with NATM’s government affairs representatives K&L Gates offering valuable insight into legislative and regulatory developments shaping our industry, alongside food and networking.
Stay tuned for more exciting updates to come at www.NATM.com/Convention. ■
Fort Worth Bound: NATM Hauls
Trailer Industry Back to Texas
By Meghan Ryan, NATM Assistant Director
The National Association of Trailer Manufacturers (NATM) is thrilled to announce that its 2026 Convention & Trade Show will be held in the vibrant city of Fort Worth, Texas, Feb. 23-26, 2026. Known for its welcoming atmosphere and booming industry network, Fort Worth has long been a favorite for NATM Members. The last NATM Convention there set attendance records, bringing together the industry’s top minds and innovators. In 2026, NATM is expecting even more excitement — and this year, booth sales will open earlier than ever to make it easier for exhibitors to secure their spots.
Booth Selection: Reserve Your Space Early
For NATM’s 2026 event, NATM Members can secure a 10’ x 10’ booth for $2,100, while non-members can book the same space for $4,200. This year, booth selection is available earlier, giving you more time to prepare for the trade show and maximize your
exposure. The selection process begins with priority for 2025 sponsors on March 5, followed by non-sponsor exhibitors from the previous year on April 22. The general membership will be able to choose booth space beginning May 28, and non-members will have access starting June 25. Keep an eye out for booth sale dates or reach out to NATM Events Director Aileen Valido at Aileen.Valido@natm.com for more information and to secure your place in line!
Sponsorship Opportunities: Make a Lasting Impact
Sponsors are the backbone of the NATM Convention & Trade Show, helping make this event bigger and better each year. Sponsorship opportunities range from
Continued on Page 78
Photo by Austin James.
Continued from Page 77
$250 to $50,000, allowing every budget size to find a way to shine. Sponsors get a jumpstart on booth selection before other exhibitors and receive valuable visibility both at the event and through NATM’s digital platforms, including the website and mobile app. Sponsorship helps you stand out and drive traffic to your booth, so consider this opportunity to elevate your brand’s presence.
New Attendee Promotion:
Special Perks for First-Timers
Are you new to the NATM Convention & Trade Show? Has it been more than five years since you last attended? You may qualify for NATM’s exclusive New Attendee Promotion! Eligible companies will enjoy two complimentary full registrations, two spouse/partner registrations, and up to two complimentary hotel nights at the host hotel. With limited rooms available on a first-come, first-served basis, this is a fantastic opportunity for newcomers to get the full Convention experience. For more details and to secure your spot, contact Membership & Events Coordinator Catie Rutkowski at Catie.Rutkowski@natm.com and be sure to join the Convention email list for the latest updates.
Photos by Austin James.
Hotel Information: Stay Close to the Action
NATM has arranged a comfortable and convenient stay at the Omni Fort Worth Hotel, directly across from the Fort Worth Convention Center. With a negotiated room block rate of $269 per night, the Omni provides an ideal blend of convenience and modern comfort. There is an additional room block at Fairfield Inn & Suites Fort Worth Downtown, available for $229 per night. Both options keep you close to the convention center and all the excitement of the 2026 show.
Questions? Contact Us!
For more information on booth selection, sponsorship opportunities, or general inquiries about the 2026 NATM Convention & Trade Show, reach out to NATM Events Director Aileen Valido at Aileen.Valido@natm. com. Don’t miss your chance to be part of this exciting event in Fort Worth! Visit www.NATM.com/Convention to stay updated on all things convention related.
Mark your calendars, pack your bags, and get ready to make 2026 a year to remember at NATM’s Convention & Trade Show in Fort Worth! NATM can’t wait to welcome you back to Texas. ■
Lunch and Legislation: Government Affairs Lunch and Learn
11 a.m. - 1:30 p.m.
Exhibitor Move In Noon – 6:00 p.m.
Workshop Session 2
2:00 p.m. – 3:45 p.m.
Technical Forum Session 2
2:00 p.m. – 3:45 p.m.
NATM PAC Reception**
3:50 p.m. – 4:30 p.m.
Newcomer Orientation & Reception
4:00 p.m. – 6:00 p.m.
President’s Reception
6:00 p.m. – 7:30 p.m.
**The PAC Reception may only be attended by NATM's "Restricted Class," which includes certain NATM employees, individual and other noncorporate NATM Members, and certain employees of corporate members with pre-approval.
Wednesday, February 25th
Registration
8:00 a.m. – 5 p.m.
Exhibitor Move-In
8:00 a.m. – 11:00 a.m.
Bacon & Brilliance: Association Update and Awards Brunch
CVP Failures and Trailer Technology Workshop 11:00 a.m. - Noon
Exhibitor Move Out Noon – 5:00 p.m.
Call for Speakers: Share Your Expertise at the 2026 NATM Convention & Trade Show
By Ginger Baker-Sanhueza, NATM Education Director
The National Association of Trailer Manufacturers (NATM) Convention & Trade Show is the premier event for the trailer industry, offering a unique opportunity to expand knowledge, enhance skills, and connect with industry leaders. Attendees gain valuable insights into best business practices, cutting-edge technology, and the latest industry trends—all while networking and exploring innovative products.
The 2026 NATM Convention & Trade Show will take place Feb. 23-26, 2026, at the Fort Worth Convention Center in Fort Worth, Texas. As the Association prepares for another outstanding event, industry experts are invited to submit proposals for Educational Workshops and Technical Forums.
Call for Presentations
NATM is seeking knowledgeable professionals who are passionate about sharing their expertise. Members hold a wealth of experience that can benefit the entire industry, and they are encouraged to contribute to this dynamic learning environment.
If you have insights into innovative business strategies, emerging technologies, or key industry trends, NATM wants to hear from you! Submit a proposal for an Educational Workshop or Technical Forum to be considered for the 2026 NATM Convention & Trade Show.
Technical Forums
Technical Forums have long been a favorite among attendees, offering in-depth discussions led by established industry leaders. These sessions highlight the latest developments in trailer technology,
compliance, and manufacturing best practices.
The NATM Technical Committee is seeking proposals for Technical Forum sessions tailored to trailer manufacturers, suppliers, service providers, and dealers. The 2026 schedule will include two Technical Forum sessions.
Educational Workshops
NATM takes pride in providing exceptional educational opportunities designed to address hot-button topics and industry challenges. These workshops offer a platform for experts to share valuable insights and practical strategies with attendees.
The NATM Convention and Education Committees are accepting proposals for Educational Workshop sessions that cater to trailer manufacturers, suppliers, and service providers. The 2026 schedule will feature two Educational Workshops.
Submit Your Proposal Today!
Help shape the future of the trailer industry by sharing your expertise at the 2026 NATM Convention & Trade Show. Whether you specialize in technical advancements, regulatory compliance, business development, or operational efficiencies, NATM welcomes your contribution.
To submit a proposal or learn more about speaker opportunities, visit www.NATM.com/Convention or reach out to NATM Education Director Ginger BakerSanhueza at Ginger.BakerSanhueza@natm.com.
Join NATM in Fort Worth and be a part of an event that drives the industry forward! ■
Experience the Thrill of Innovation: Exclusive Offer for New NATM Trailer Manufacturers at 2026 Convention
By Catie Rutkowski,
Elevate your industry presence as the National Association of Trailer Manufacturers (NATM) extends a warm invitation to new NATM Members for the 2026 NATM Convention & Trade Show in the vibrant city of Fort Worth, Texas, from Feb. 23-26, 2026! NATM is thrilled to announce the New Trailer Manufacturer Promotion, an opportunity for NATM Trailer Manufacturer Members who have not experienced the excitement of the NATM Convention & Trade Show previously, or who have not attended in the last five years.
This promotion entitles eligible trailer manufacturing companies that have not attended the NATM Convention & Trade Show in the last five (5) years to two complimentary full registrations, two complimentary spouse/partner registrations, and the added luxury of one free hotel room night per qualifying company! Seize the chance to immerse yourself in
industry insights and dynamic networking at this premier event.
The NATM Convention & Trade Show is the annual trade show for the light- and medium-duty trailer industry. With an attendance of over 1,5000 trailer manufacturers and suppliers each year, this “must attend” event promises a wealth of education, networking opportunities, and industry insights. The 2025 Trade Show witnessed the participation of more than 230 exhibiting companies, offering attendees a diverse array of cutting-edge products and services.
To see if you qualify for the New Attendee Promotion, reach out to NATM’s Membership & Events Coordinator, Catie Rutkowski, at Catie.Rutkowski@natm.com or call (785) 2724433. Elevate your industry engagement and be part of the excitement that defines the NATM Convention & Trade Show! ■
NATM Membership & Events Coordinator
Booth Selection Process for 2026 Fort Worth Convention & Trade Show
By Aileen Valido, NATM Events Director
The National Association of Trailer Manufacturers (NATM) Convention & Trade Show features suppliers and service providers exhibiting on the show floor, while light- and medium-duty trailer manufacturers walk the floors to shop. Once again, NATM is using Map Your Show’s online booth sales software for the NATM Convention & Trade Show which will be held at the Fort Worth Convention Center in Fort Worth, Texas, Feb. 23-26, 2026. This program allows real-time booth selection and significant time savings for exhibitors. The cost for NATM Members for a 10’ x 10’ booth is $2,100. Booth spaces for non-members of NATM are $4,200. The booth cost includes two complimentary booth worker registrations. The opportunity to select exhibitor space at the 2026 Convention & Trade Show will be made available in the following phases:
Phase 1:
2025 sponsors will choose their booths first in the order of their sponsorship levels during the following dates:
› $30,000 and higher – March 5 – 9
› $10,000 – $29,999 – March 10 – 18
› $7,500 – $9,999 – March 19 – 24
› $5,500 – $7,499 – March 25 – 30
› $2,500 – $5,499 – March 31 – April 6
› $1,000 – $2,499 – April 7 –13
› $250 – $999 – April 14 – 21
Phase 2:
2025 non-sponsor exhibitors select their booths April 22 –May 27, 2025.
Phase 3:
The general membership will be allowed to choose booth space beginning May 28, 2025.
Phase 4:
Non-members will be allowed to choose booth space beginning June 25, 2025.
On the day your booth selection window opens, you will receive an email from NATM notifying you that the booth sales application is now available online for your company. The email contains a unique code that when entered, prepopulates the online booth sales application. Once logged in, exhibitors can view the 2026 Trade Show floor plan and select the desired booth(s). During the completion of the online application, exhibitors pay for their booth(s) with a credit card. Once NATM approves the application, an email containing login credentials to the exhibitor dashboard is sent. The dashboard allows exhibitors to update their company profile and contact information and view other important information relevant to the upcoming show.
As always, the sign-up for booth space is first come, first served. You can sign up at any time after your group’s window begins. If you miss the window for your group, the privilege of choosing during your group’s time is lost. Be sure to mark your calendar to remember to sign up as soon as you receive your email from NATM!
If you have any questions regarding how to book your exhibit space at the 2026 NATM Convention & Trade Show, contact NATM Events Director Aileen Valido at Aileen.Valido@natm.com or (785) 272-4433. ■
Maximize Your Impact: Sponsor the NATM Convention Today
By Aileen Valido, NATM Events Director
As a not-for-profit 501(c) 6, the National Association of Trailer Manufacturers (NATM) relies on the annual Convention & Trade Show to fund association programming. Revenue generated from the Convention is directly funneled back into benefits for members including government affairs representation and advocacy, the Compliance Verification Program, the creation of reputable safety resources and education, the establishment of the NATM Academy training program, and nationwide Trailer Safety Week efforts. The money generated from the annual Convention is used to improve trailer safety across the nation, and it is thanks to the support of sponsors that NATM is able to offset costs for the Association, attendees, and ultimately the industry at large.
Not only does sponsoring provide exceptional brand exposure and visibility within the light- and medium-duty trailer manufacturing realm, but it also demonstrates your commitment to the industry. For those looking to reach industry decision-makers, this is the event to create a buzz!
Sponsorships for the 2026 NATM Convention & Trade Show are now available. The success of the NATM Convention is directly tied to the support of its generous sponsors. There are marketing and general sponsorship opportunities
available from $500 to $50,000 to fit any budget and strategy, including networking receptions, the Welcome Event featuring Dueling Pianos, Trade Show lounges, and more! Being a sponsor allows your company early access to booth selection for the 2026 show and provides a wide range of exposure, both electronically on NATM’s website and mobile app, and in print in several issues of Tracks Magazine. This name recognition will help drive customers to your booth and provide unique opportunities for your team to make meaningful connections with attendees.
NATM will work with you to find the sponsorship opportunity that best fits your company’s goals. Several key sponsorships are still available and expected to sell out fast.
You can find the full 2026 Sponsorship Brochure at www. NATM.com/Sponsor. New this year, exhibitors can select their sponsorships when selecting their booths!
For all Trade Show or sponsorship questions, please contact NATM Events Director Aileen Valido for more information at (785) 272-4433 or Aileen.Valido@natm.com.
NATM looks forward to seeing you all in Fort Worth! ■
DURABILITY IN EVERY DETAIL
Dexter’s new Fortress oil caps deliver next-level bearing protection, built for lasting durability.
Backed by 60+ years of trusted technology, Fortress features a heavy-duty reinforced retainer ring, larger fill/drain plug, and enhanced UV protection. More miles, less maintenance. Available for Dexter axle capacities 7K-16K.
With durability in every detail, hit the road knowing your equipment is fortified with nextlevel bearing protection.
From the Ground Up: How Kyran Hollje Transformed Delco Trailers
By Klaire Perez, NATM Marketing Coordinator
Kyran Hollje, Marketing Director at Delco Trailers, has been a transformative force in the trailer industry since joining the company in April 2022. With over two years at Delco, Hollje has spearheaded marketing efforts, elevating the company’s brand and industry presence.
Building Delco’s Brand from the Ground Up
Hollje brought a wealth of experience to Delco Trailers, including expertise in branding and identity, strategic public relations planning, project management, and dealer operations. When she started, Delco didn’t have a dedicated marketing department. Different employees were handling disparate parts of marketing efforts, which led to a fragmented approach. Hollje took the reins and built the department from the ground up, consolidating efforts and infusing the brand with creativity, cohesiveness, and strategy. Her work has elevated Delco Trailers to new heights, giving the company a brand identity it is proud to showcase.
Over the past two and a half years, Hollje’s contributions have been instrumental in the growth and recognition of Delco Trailers within the industry. As the sole member of the marketing department, she has developed and executed innovative campaigns, created tools to enhance dealer support, and ensured that every piece of marketing reflects the values and quality Delco Trailers stands for. Her colleagues praise her dedication and impact, highlighting how her efforts have propelled the company’s growth and strengthened its position in the market.
Commitment to Industry Leadership
Hollje also has made significant contributions to the National Association of Trailer Manufacturers (NATM). She has volunteered on multiple committees, including the Education and Membership Committee, where her insights have shaped this year’s educational programming. Her leadership and dedication extend to her recent election as the Women in
the Trailer Industry (WITTI) Chair for 2025, showcasing her passion for empowering women in the trailer industry.
Empowering Women and Offering Advice
Hollje is deeply committed to supporting
women in the industry, encouraging them to stay confident and competitive. She advises to keep pushing forward despite challenges.
“Don’t stop and stay competitive” she said. “It’s
easy to [compare yourself to competitors], but don’t be discouraged. Stay confident.”
Community and Creativity
Hollje’s accomplishments don’t stop at her professional endeavors. She also is a graduate of the Leadership Lamar program, where she honed her leadership skills and contributed to community-driven initiatives. Outside of work, she finds inspiration in traveling, which fuels her creativity and brings fresh ideas to her role at Delco Trailers.
Hollje’s journey is a story of resilience, innovation, and passion. Building a marketing department from scratch in a niche yet expansive industry was no small feat, but her dedication has driven success year after year. Her enthusiasm for branding, storytelling, and communitybuilding continues to inspire those around her and set new standards for excellence in the trailer industry.
For more information on NATM’s WCW campaign or to nominate an exceptional woman in the industry, visit www.NATM.com or email Advertising@natm.com. ■
Wired for Success: Ace Wire Spring & Form Makes Connections at NATM Convention 2025
Submitted by Ace Wire Spring & Form Co., Inc.
Ace Wire Spring & Form Co., Inc. had the exciting opportunity to exhibit at the 2025 National Association of Trailer Manufacturers (NATM) Trade Show in Nashville, Tennessee. This event brought together manufacturers, suppliers, dealers, and industry experts from across the trailer industry, providing us with valuable insights into the evolving needs of our customers.
“As an exhibitor, the NATM annual trade show is a perfect venue for Ace Wire Spring & Form Co. to tell our story; display our products; discuss our capabilities; and engage with all the outstanding folks in this industry,” said Sales Development Manager Tom Proteau. “This event is great for getting reacquainted with folks from last year; establishing new contacts; identifying new opportunities for springs and wire forms; and learning more about the light-to-medium duty trailer market.”
“The attendees were very friendly, although nobody was expecting snow in Nashville!” said Inside Sales Account Manager Ritchy J. Froehlich. “I learned a lot about the different types of trailers and how competitive the market is, particularly in Texas. As a supplier of critical trailer components, attending these events is invaluable
for gaining industry insights and connecting with the very polite and knowledgeable purchasing agents.”
Ace Wire Spring’s Team in Attendance
Representing Ace Wire Spring at this year’s show were:
› Owner Linda Froehlich
› Sales Development Manager Tom Proteau
› Inside Sales Account Manager Ritchy J. Froehlich
Our combined expertise allowed us to connect with industry professionals, discuss customer needs in depth, and showcase our ability to provide highquality, custom-engineered spring solutions.
“From my first time experience with the show, I was very impressed. I had the opportunity of working a trade show with my Sales Manager and Grandson,” Linda said. “I’ve done my fair share of trade shows over many years, so it was nice to show-off some of the things I’ve learned with them.”
While the company has been represented at the last three shows, it was Linda and Ritchy’s first time at the NATM Convention &
Trade Show. Tom attended in 2024 in Las Vegas for the first time.
Expanding Our Industry Knowledge
Attending the NATM Convention allowed us to gain in-depth knowledge about current trends and challenges in the trailer manufacturing space. We had insightful discussions with dealers, vendors, and suppliers, which helped us refine our approach to torsion trailer springs and better understand what purchasing agents look for when selecting the right supplier.
“We enjoyed meeting professionals across different roles in trailer manufacturing and distribution. These conversations provided valuable insights into the industry and how we can position our capabilities to better serve trailer manufacturers,” Ritchy said. “Our goal was to inform and be a resource— demonstrating that if a company requires spring design assistance, our dedicated engineering team can manufacture a solution right here in the USA that integrates seamlessly into their trailer applications. We were also eager to showcase our new large-diameter torsion spring manufacturing capabilities, which are specifically geared toward this industry.”
One of our biggest takeaways was learning how purchasing agents identify and source torsion trailer springs. Many professionals in the industry commonly refer to these components as “6 x 6 springs” or search for them using terms such as:
› Ramp Assist Springs
› Lift Gate Springs
› 180 Springs
› Ramp Door Springs
Additionally, many purchasing agents turn to platforms like E-Trailer to find suitable options, emphasizing the importance of industry-specific terminology and accessibility.
The Value of Custom Spring Solutions
Through conversations with industry professionals, we also learned that many companies in the trailer manufacturing sector appreciate the ability to work with a custom spring manufacturer.
“Our primary goal was simple—demonstrate to trailer manufacturers that even the smallest components in a trailer’s assembly, like springs, require precision engineering. Many don’t realize just how many different types of springs are incorporated into their trailers,” Ritchy said. “At Ace Wire Spring & Form Co. Inc., we specialize in designing and prototyping torsion trailer springs to fit exact applications. Our objective was to showcase our capabilities and earn their business for production runs.”
The ability to prioritize prototyping needs and collaborate directly with an engineer to design the perfect torsion spring for their specific trailer application is a significant advantage. This reinforces Ace Wire Spring’s commitment to customized solutions, precision engineering, and hands-on design expertise.
“The trailer industry is one where we can offer a quality product, design assistance at a fair price for those looking for a custom spring or wire form,” Linda said. “Unlike some of our competitors, we can manufacture products up to .718” wire diameters with OD’s of 10 inches or larger.”
“We were excited to highlight our recent investment in stateof-the-art machinery designed to manufacture large-diameter torsion springs. This investment enhances our capabilities and allows us to better serve industries, like trailer manufacturing, that require robust, high-performance springs,” Ritchy said.
Looking Ahead
Our experience at NATM 2025 was incredibly valuable, not just for the insights we gained but also for the new connections we established. The event provided a fantastic platform to showcase our capabilities, learn from industry leaders, and explore future opportunities within the trailer manufacturing space.
We look forward to attending future NATM Shows and continuing to grow our presence in the industry. Thank you to everyone who stopped by our booth, shared their knowledge, and contributed to making this a successful event. We’re excited for what’s ahead! ■
Georgia Members Continue Hurricane Cleanup
By Samantha Darling LaCount, NATM Tracks Editor
National Association of Trailer Manufacturers (NATM) Members in the southeast part of the country were affected by near back-to-back hurricanes late in 2024. The level of damage was brutal, and fatal in some areas. Members are still picking up the pieces.
“I guess the best way to describe it - like a war zone, like somebody dropped a bomb,” said Anvil Trailer Owner and CEO Mike Sumner. “It was devastating. We had pine trees down all around us, on top of our fence, on top of buildings, top of trailers.”
Anvil Trailer, LLC is located in Douglas, Georgia, and recorded 60 miles-per-hour winds and had 26 tornadoes come through with the hurricane. They were without power for a week and were unable to run production.
“The week we were down, we split our time. Spend six to eight hours here doing clean up and then go home and do the same thing at our individual houses,” said Anvil Trailer General Manager Harold Ragsdale.
Just 40 miles away in Baxley, Georgia, sits Down 2 Earth Trailers. Marketing Director Heather Gonzales says their facilities were left with missing signage, roofs, and doors. While their production was only down for three
days, their employees were hit much harder at home.
“We had employees that didn’t have power for over 20 days. We still have employees that are without housing,” Gonzales said. “We’ve done a lot to make sure that our employees are taken care of because that’s our first priority here. They’re the reason that we exist essentially. Without them we don’t have the product we have to sell. We have focused very heavily on making sure that they’re taken care of.”
Gonzales says most of the damage they saw was due to the high winds. The insurance adjuster told them that some of their damage looked more conducive to a tornado than hurricane.
“The roof blew off the back building and the steel I-beams were pulled back and then twisted, like it was just a wad of tin foil,” Gonzales said. “It was crazy. I’ve never seen anything like it in my life.”
Anvil also saw colossal damage. One building had steel beams ripped from the concrete foundation, taking 100 feet of a thick steel wall with it.
“We’ve got six buildings here, and all six were affected
Down 2 Earth Trailers was missing parts of its sign after Hurricane Helene. Photo provided by Down 2 Earth Trailers.
by it,” Sumner said. “One back wall of a steel building is completely gone, and the roof is gone. Twentytwo roll up doors are missing. It was bad.”
And now, months and months later, none of Anvil’s buildings have been repaired. Still fighting with the insurance company, they have had to throw tarps over what they can and continue work with the buildings as they are.
“I get everybody had damage, but that happened in October. We haven’t gotten anywhere,” Sumner said. “We had snow down here
and that was with us having no roll up doors or anything to keep the heat in. That just made it worse - snow everywhere. Every time it rains, it gets wet in there, and employees have to deal with that.”
The company had a week of lost revenue and $200,000 worth of damage to trailers. Add that to the time and labor needed to clean debris out of buildings, repair damaged trailers, and make up lost production time to meet completion dates with dealers, Sumner estimates the company lost $1.5M to $2M in total.
Cleanup efforts in the area are on-going, and cleanup requires trailers. Gonzales says they can’t keep dump trailers in stock right now due to storm clean up.
“It may make it harder to get dump trailers in the spring, when people typically would buy those things in our busy season,” Gonzales said. “This would normally be the time that we would be building to stock for that, and we don’t have any stock.”
Trucks and trailers are still making their rounds and picking up debris. Sumner says they’ll be at it for another year before everything is cleared. But picking up the pieces has been a community effort, and he is focusing on the sunshine after the storm.
“Running around the country, everything’s divided and people fighting, but here in Coffee County, everybody came together and helped each other. It makes you feel proud to live here because everybody was helping each other out,” Sumner said. “It does make you realize there are still good people in the world.”
Anvil Trailer, LLC has been an NATM Member since 2020. To learn more about them, visit www.anviltrailermfg.com.
Down 2 Earth Trailers has been an NATM Member since 2003. To learn more about them, visit www.downtoearthtrailers.com. ■
TOP: Down 2 Earth Trailers building was littered with debris. BOTTOM LEFT: The roof of Down 2 Earth’s building was heavily damaged during the storm. BOTTOM RIGHT: Pine trees were knocked down all over Anvil Trailer General Manager Harold Ragsdale’s property. Photos provided.
Refer Your Dealers to NATM Dealer Program
By NATM Dealer Team
The National Association of Trailer Manufacturers (NATM) has been committed to trailer safety for more than 30 years. While NATM has long worked with trailer manufacturers, industry suppliers, and service providers, trailer safety can only be improved through dealer interaction and consumer education. The growth of the NATM Dealer Affiliate program is an opportunity to unify the trailer industry and improve trailer safety.
As NATM Members who have committed time and resources to participate, you all are the best advocates for promoting the value of belonging to the Association.
Growing NATM’s educational reach, improving trailer safety, and supporting trailer dealers as a vital part of the industry is the next frontier, and NATM needs members to help connect their dealer network with the NATM Dealer Affiliate program. The Association knows
its members are busy, so NATM has created a Dealer Affiliate Outreach Kit to save members time when they go through the effort of including their dealer network.
The Dealer Affiliate Outreach Kit provides you with an email invite readily accessible at NATM.com. The places for you to fill in your company name are highlighted. Just fill it in and send! Also available are the social posts and graphics! There are multiple graphics to choose from and verbiage is provided but you can adjust it to suit your company’s voice.
NATM Members are the Association’s greatest advocates on its mission to unify the trailer industry. NATM has made it easier than ever to reach out to your network and demonstrate that the industry is better together. Download the files at NATM.com, send a quick email or upload a post, and make a difference today. You can find the Dealer Affiliate Outreach Kit at www.NATM.com/dealer-outreach. ■
Indiana Tractor Company, LLC 1560 Quarry Rd Corydon, IN 47112
• Trailer Sales
JHB Trailer Sales
8104 N Solon Rd
Solon Mills, IL 60071
• Trailer Sales
JMS Silver LLC
1812 Calle Santa Isabel San Juan, Puerto Rico 00926
• Trailer Sales, Trailer Service/Repair
John Yoder Co. LLC
27085 Bethel Rd Elkmont, AL 35620
• Trailer Sales, Trailer Service/Repair
Knapheide Truck Equipment 2600 IL-120 McHenry, IL 60051
• Trailer Sales, Trailer Service/Repair
Loadem up Trailers Rental and Sales 6240 County Rd 50 Carver, MN 55315
• Trailer Service/Repair
LUXX Trailers and Equipment
1040 North 925 West Shipshewana, IN 46565
• Trailer Sales, Trailer Service/Repair
North DFW Trailers
8451 W University Dr Denton, TX 76207
• Trailer Sales, Trailer Service/Repair
SoFlo Trailer Co. 2625 US 441 Okeechobee, FL 34974
• Trailer Sales
Springfield Trailer Rentals
3989 N 20th St Ozark, MO 65721
• Trailer Sales, Trailer Service/Repair
T D Wall Inc
7192 South 75 East Warren, IN 46792
• Trailer Sales
TJ’s Trailers Inc.
4900 Wendell Blvd Wendell, NC 27591
• Trailer Sales, Trailer Service/Repair
Top Shelf Trailers, LLC.
850516 US Hwy 17 Yulee, FL 32097
• Trailer Sales, Trailer Service/Repair
TRC Las Vegas
9846 Fisher Bay Ct Las Vegas, NV 89178
• Trailer Service/Repair
Victory Trailer Sales
158 Tannehill Dr Abilene, TX 79602
• Trailer Sales, Trailer Service/Repair
Press Releases
Introducing Austin Hardware Engineered Drag Wheels: Now Available in Convenient Kits for Trailer Dealers
LEE’S SUMMIT, Mo. — Austin Hardware is proud to announce the release of our innovative Drag Wheels in convenient kits, specifically designed for trailer dealers. These advanced drag wheels are engineered to reduce trailer damage caused by bottoming out, providing a practical and durable solution for trailer dealers and their customers.
Each kit comes complete with two (2) drag wheels and all necessary mounting hardware.
Key features and benefits of Austin’s engineered drag wheels:
› All-steel construction: Built for strength and durability.
› Powder coat finish: Ensures long-lasting performance and resistance to wear.
› High load rating: Each roller is rated for a working load of 3,750 lbs.
› Front skid plate: Provides added protection for hard impacts or soft ground.
› Bolt-on design: Compatible with both steel and aluminum frames.
› Self-lubricating bushings: Maintenance-
free operation for added convenience.
› Easy Installation – No Welding Required.
Installing Austin Hardware’s Drag Wheels is straightforward and hassle-free. The bolt-on design eliminates the need for welding, allowing the wheels to be quickly and efficiently attached to either steel or aluminum frames.
To learn more, you can see Austin’s Drag Wheels on display at the NATM Trailer Trends & Tech Showcase at the 2025 NATM Convention and Trade Show and at Austin’s booth #703, February 18-20 in Nashville, TN. You can also contact your nearest Austin Hardware location. ■
About Austin Hardware & Supply, Inc.
Austin Hardware & Supply, Inc. is a wholesale distributor of specialty industrial and vehicular hardware with nine locations throughout the U.S. Serving industry since 1960, Austin provides innovative hardware solutions with an extensive inventory of top-quality parts, shipped quickly, accurately, and at competitive prices. All supported by experienced, professional customer service dedicated to each customer’s success.
ALG Labels + Graphics Celebrates 60 Years as a Forerunner in Durable Labeling
BIRMINGHAM, Ala. – After 60 years in business, ALG Labels + Graphics reflects on its journey and recognizes its position as a forerunner in the durable labeling industry. Over the past six decades, the company has undergone remarkable transformations, driven by growth, dedication to quality, and a commitment to providing reliable solutions. ALG has continues to set benchmarks for excellence in high-quality durable labels for complex performance situations.
Milestones and Achievements
One of ALG’s most significant accomplishments has been its leadership in the durable labeling field, particularly for fire extinguishing solutions, outdoor power equipment & trailers, OEMs, other complex performance durable markets. This commitment to durables led to achieving and maintaining ISO 9000 certification. Over the years, ALG has also played a key role in developing advanced offerings for these sectors, earning the trust of industry leaders and establishing itself as a go-to provider for market-leading solutions.
In response to evolving technologies and customer
demands, ALG expanded its capabilities by introducing a screen-printing department, complementing its existing digital and flexographic printing operations. This addition has enabled the company to serve its clients better with a broader set of solutions for over 50 years.
Celebrating 60 Years with New Initiatives
To commemorate this milestone, ALG is making significant investments in its people and infrastructure within the 2020s. The company is expanding its sales and customer support teams to deliver high-touch service and proactively address client needs. This enhanced approach ensures customers receive tailored, forward-thinking solutions to their challenges before they even arise.
“At ALG Labels + Graphics, our core values — Pursue Excellence, Support Each Other and Own It! —are at the heart of everything we do,” said Steve Cramer, General Manager. “By embracing these core values, we work together to deliver exceptional service, take responsibility for our actions, and strive for continuous improvement in all areas.”
Recently, ALG achieved Silver EcoVadis certification last year, underscoring its dedication to environmental and social responsibility. As a company, ALG continues to prioritize sustainability by implementing practices and processes that reduce environmental impact while delivering exceptional products to its clients.
“This milestone is a testament to the hard work and dedication of our team and the trust of our customers,” said John Ehrhardt, President of ALG Labels + Graphics and second-generation leader of the company. “We’ve come a long way over the last 60 years, and I’m incredibly proud of how we’ve grown and continue to evolve.”
Looking to the Future
Over the next 10 years, ALG aims to deepen its commitment to clients, employees, and quality. By embracing new core values and continuously investing in its people and processes, the company seeks to build on its legacy
while driving progress in the labeling sector.
ALG isn’t just focused on maintaining what they’ve built— they’re setting bold goals to grow, evolve, and lead. They are emphasizing their commitment to being a dependable partner for clients while ensuring their team has the tools, training, and support needed to achieve that vision.
A Message of Gratitude
As part of its anniversary celebration, ALG wishes to thank its customers, team members, suppliers, partners, and others who worked with us through the years. Here’s to the next 60 years of success and service! ■
About ALG Labels + Graphics
Founded in Birmingham, Alabama, ALG Labels + Graphics to set industry standards and exceed customer expectations with durable labeling solutions for a range of industries.
Liberty Trailers Partners with DLL to Enhance Dealer Financing Options
FILLMORE, Ind. – Liberty Trailers, a leading manufacturer of high-quality trailers, is pleased to announce a strategic partnership with DLL, a global provider of asset-based financial solutions. This partnership aims to offer Liberty dealers an innovative inventory finance solution, designed to streamline their purchasing process and support their business growth.
“We are excited to collaborate with DLL and offer this valuable growth tool to our dealers,” said Johnathan Bradley, Chief Commercial Officer of Liberty Trailers. “Expanding financing options through trusted partners like DLL will only create positive outcomes. With a long history of delivering excellent commercial financing services across various industries, DLL has the expertise to help dealers thrive.”
Based in Fillmore, Indiana, Liberty Trailers has been manufacturing a wide range of trailers since 1998. The Liberty product lineup includes dump trailers, equipment haulers, car haulers, flatbeds, tilts, and utility trailers. Known for our superior quality, durable designs and excellent customer service, Liberty Trailers has rapidly expanded to meet increasing demand and now serves a network of dealers across the U.S. and Canada. A new state-of-the-art, 150,000 square feet manufacturing facility for Liberty Trailers will be opening in Sulphur Springs, Texas in March- furthering Liberty’s capabilities to service their ever-growing dealer network.
Through the partnership with DLL, Liberty will provide approved dealers with a dedicated line of credit for Liberty Trailer purchases. This inventory finance solution is tailored to match repayment terms with the sale of goods, catering to dealers’ inventory turns, cash flow
requirements, and unique business models. Dealers will also benefit from the support of industry experts who will work closely with them to foster business growth.
“According to information provided by Statistical Surveys, the utility trailer market is stabilizing after a significant spike in demand from 2020, with current volume levels returning to normal. Additionally, the demand for dump trailers, a key product for Liberty Trailers, is trending upwards,” added Ryan Kloppe, New Business Development for Commercial Finance at DLL. “This partnership aligns with these market trends, offering dealers the financial flexibility needed to capitalize on these opportunities.”
Together, Liberty Trailers and DLL are committed to fostering growth and providing exceptional support to the Liberty dealer network, ensuring they have the tools and resources necessary to thrive in a competitive market.
For more information about this partnership or to explore the sustainable financing options available, please visit DLL’s Commercial Finance page. ■
About Liberty Trailers
Liberty Trailers is a leading manufacturer of high-quality, American-made, commercial-grade trailers, headquartered in Fillmore, Indiana, with additional manufacturing in Sulphur Springs, Texas. Liberty specializes in producing a wide range of trailers, including utility trailers, car haulers, equipment
Continued on Page 98
Continued from Page 97
haulers, dump trailers, and flatbed & deckover trailers—each built for durability, reliability, and performance. Committed to quality and operational excellence, we partner with dealers nationwide to deliver top-tier products and exceptional customer service. Learn more at www.libertytrailers.com.
About DLL
DLL is a global asset finance company for equipment and technology with a managed portfolio of more than EUR 44 billion. Founded in 1969 and headquartered in Eindhoven, the Netherlands, DLL
provides financial solutions within the Agriculture, Clean Energy, Construction, Food, Healthcare, Industrial, Office Equipment, Technology, and Transportation industries in more than 25 countries. The company partners with equipment manufacturers, dealers, distributors, as well as end users, to enable businesses to access equipment, technology, and software more easily. DLL is committed to a more sustainable future for the environment and the communities in which it operates. To advance on this commitment, the company has embedded sustainability into its business strategy. DLL combines customer focus and industry knowledge to provide financial solutions for the complete asset life cycle, including commercial finance, retail finance, and used equipment finance. DLL is a wholly owned subsidiary of Rabobank Group. To learn more about DLL, visit www.dllgroup.com.
Stellar Unveils the 2025 Model Year Hybrid Power Source at Work Truck Week 2025
GARNER, Iowa — Stellar Industries, a 100% employeeowned and -operated manufacturer of high-quality mechanic and service trucks, service cranes, service truck and van accessories, tire trucks and manipulators, hooklifts, fuel and lube trucks, trailers and more, continues to lead the charge in mobile power innovation with the introduction of the 2025 model year Hybrid Power Source (HPS) at Work Truck Week 2025, taking place March 4 – 7, 2025, in Indianapolis, Indiana.
Building on its reputation for cutting-edge mechanic trucks and power systems, Stellar is now implementing an annual model year structure for the HPS, ensuring its distributors and customers benefit from the latest advancements in battery technology and electric power solutions. This approach mirrors the newly introduced TMAX™ Aluminum Mechanic Truck model year structure, delivering continuous improvements in a structured, predictable format.
“With battery technology and electrification rapidly evolving, we want to ensure our customers have access to the most efficient and capable power solutions available,” said Tyler Havens, Product Manager at Stellar. “The model year approach allows us to bring updates to market in a streamlined, easy-to-adopt manner, reinforcing our commitment to innovation while making upfitting and product adoption more seamless for our distributors.”
Key Enhancements in the 2025 HPS:
› Flexible Battery Capacity: Users can upsize or downsize battery capacity based on their operational needs.
› Versatile Compatibility: Designed for both traditional internal combustion engine (ICE) and electric vehicle (EV) chassis.
› EV Chassis: Functions as a standalone unit with a larger battery, not reliant on chassis charging.
› ICE Chassis: Can be charged using the chassis, enabling the use of a smaller, more cost-effective battery setup.
› Slimmest & Lightest Configuration: Optimized design for reduced weight without sacrificing performance.
› Modular System: Offers different sizes for different needs, allowing for full customization.
› Seamless Equipment Integration: Directly integrates with Stellar® cranes, compressors and stabilizers for optimized performance.
› Efficient Pneumatic Operation: Standard HPS supports a standard 40P compressor — enough power to effectively get the job done.
› Flow & Pressure Control: Ensures consistent pressure even as flow increases for improved efficiency.
› Quiet Operation: Designed for minimal noise, ideal for jobsites where sound levels matter.
› Technology Updates: Continual advancements to keep pace with the evolving electric power landscape.
A Smarter, More Sustainable Power Solution
The 2025 HPS is engineered to provide operators with greater flexibility, lower operating costs and environmentally friendly power without compromising performance. This nextgeneration power source is ideal for fleets looking to reduce fuel consumption, lower emissions and optimize operational efficiency in both conventional and electrified applications.
Although the 2025 HPS will debut at Work Truck Week 2025, it will be available for purchase later in 2025.
For more information, visit stellarindustries.com. ■
About Stellar
Stellar was founded in 1990 in Garner, Iowa, and has since expanded operations to multiple U.S. locations. Stellar is a 100% employeeowned and -operated manufacturer of high-quality work trucks, service cranes and accessories, in addition to trailers. Through the innovative, growing product line and an expanding distribution network, the company has gained an international presence and become the No. 1 productivity choice in many markets.
A Fellow Cancer Warrior Wins the Bid for the Team Warrior Trailer.
SAUK CENTRE, Minn. – The online auction for the custom Team Warrior FT-3 light utility trailer, dedicated to Felling Trailers’ team member Kevin “Op” Athmann, who passed away in May 2024, concluded with a winning bid from Julie Pallow. A cancer warrior herself, Julie was diagnosed with Non-Hodgkins Large D Cell Lymphoma in 2021 and won her battle in 2022. Feeling a connection to this cause, Julie and her husband, Larry, decided to participate in the auction, ultimately winning with a final bid of $6,000.
All proceeds from the winning bid will go directly to support Kevin’s family as they navigate life without him. This funding will provide critical financial assistance to help his wife, Sarah, and their two children, Kylie and Peyton, cover essential needs such as medical bills, housing costs, and necessary supplies.
Felling Trailers manufactured and painted a custom Sublime Green FT-3 trailer with the Team Warrior emblem to benefit the Athmann (Kevin’s) family. The auction began on February 10th and continued for five days, concluding on February 15th during the Athmann Family Benefit, where many gathered to celebrate Kevin’s 46th heavenly birthday. There was a fair amount of bidding, with lots of back-and-forth action that kept the excitement high. Julie remarked, “We are a little competitive and participate in several charity auctions each year. We always strive to pay a fair price for the items so that the charity can benefit. That intention inspired our bidding.”
Julie, originally from Sauk Centre, grew up on her family’s dairy farm and graduated in the late 1970s. She and her husband, Larry, now reside in Big Lake Township, just outside Elk River, MN. Julie owns a transactional bookkeeping firm, while Larry works as an established engineer. Together, they are blessed to have the means to support fundraisers such as Team Warrior and other programs.
A couple weeks after the auction closed, Julie and Larry arranged to pick up their new trailer. During this time, they also had the opportunity to meet Kevin’s wife, Sarah, and their children, Kylie and Peyton, and enjoyed a friendly visit. “The trailer will be put to good use for hauling our four-wheeler, tree trimmings, and leaves for composting,” Julie stated. “For anyone battling cancer, it’s a journey, and having the right people to support you makes a world of difference.”
Kevin’s journey began in January 2020 when he was diagnosed with Burkitt’s lymphoma. He and his family navigated through
the treatment process, and by late 2020, he was declared cancer-free. Unfortunately, in 2024, Kevin’s cancer returned, and he faced the disease with great courage for a second time. Kevin “Op” Athmann passed away in May 2024 after battling acute myeloid leukemia. He is survived by his wife, Sarah; his daughter, Kylie; his son, Peyton; his sister, Kari, and her family; as well as his parents, Vern and Diane.
Kevin was known for his great sense of humor and loved being a jokester. If you knew him, you would remember his positive presence and how he enjoyed exchanging jokes with his happygo-lucky attitude. He had a distinctive smile and an energetic personality. His family was undoubtedly his pride and joy.
Kevin “Op” Athmann was an extraordinary welder-fabricator with Team Felling Trailers for over 19 years. “We will always remember Op not only as our colleague but also as our friend. He was an uplifting individual, and his battle with lymphoma five years ago and, more recently, leukemia was truly inspiring. It is particularly special to us that both he and his father played a significant role in Felling Trailers’ success. He will be remembered and missed tremendously. May God continue to watch over his family, friends, and the Felling Trailers team as we navigate life without the fun-loving force that was Kevin!” said Brenda Jennissen, Felling Trailers CEO. ■
About Felling Trailers, Inc.
Felling Trailers is a family-owned and operated Full Line Trailer Manufacturer located in Central Minnesota. Started in 1974, Felling Trailers, Inc. has grown from a small shop to a factory and office complex that today covers over 400,000 square feet. Felling’s pride and differentiation is its customized trailer division. Its engineers utilize the latest Industry-leading design techniques, and its experienced metal craftspeople use cutting-edge technology to turn its customers’ conceptual trailer needs into tangible products. Felling has provided innovative trailer solutions to the transportation industry for 50 years. Felling Trailers’ current capabilities allow them to provide a high-quality product that is distributed across North America and internationally. Felling Trailers, Inc. is an ISO 9001 Certified Quality Management System Company, WBENC-Certified WBE, and an Equal Opportunity Employer.
For more information, contact 1.800.245.2809, sales@felling.com, or visit them on the web at www.felling.com. You can follow them on Facebook (Felling Trailers, Inc.), Instagram, and LinkedIn.
NCP Coatings Unveils New Brand Identity, Logo, and Website
NILES, Mich. — NCP Coatings LLC, a leading provider of specialty performance coatings for industrial, military and forestry markets, is proud to announce the launch of its new brand identity, logo, and website.
This significant transformation reflects the company’s commitment to innovation, growth, and excellence as it
Continued on Page 100
Continued from Page 99
continues to set the standard in the coatings industry.
For more than 75 years, NCP Coatings has built a legacy of reliability, technical expertise, and customer focus. The refreshed brand identity embodies this rich history while looking boldly toward the future.
“Our new logo is a powerful symbol of who we are and where we’re going,” said Doug Mattscheck, CEO of NCP Coatings. “The bottom-left portion of the icon represents our foundation of reliability and strength, while the upperright portion symbolizes our upward focus on innovation, growth, and delivering excellence to our customers.”
The rebrand also includes a revamped website designed to enhance customer experience. With an intuitive design, rich content, and new features, the website highlights NCP Coatings’ capabilities, product lines, and commitment to solving complex challenges in specialty performance coating markets.
Excellence in Every Layer
The company’s new tagline, “Setting the Standard for Excellence,” underscores NCP Coatings’ mission to deliver valuedriven solutions for its customers, partners, and employees.
The rebrand reflects the company’s vision of maintaining a nimble, customer-focused approach while growing its market impact and driving sustainable success. With a commitment to safety, continuous improvement, and result-oriented strategies, NCP Coatings is poised to lead the industry into a new era of excellence.
Powerful Partnerships
“The rebranding of NCP Coatings is not just a visual change— it’s a signal of how we’re elevating our commercial efforts to better serve our manufacturing customers and distribution partners,” said Lacey Meer, Chief Commercial Officer at NCP Coatings. “Our new brand and website position us to grow our reach, provide innovative solutions, and strengthen the relationships that drive our success in the specialty coatings market. It’s an exciting time to be part of this journey.”
Celebrating the People Behind the Brand
The rebranding initiative is also a celebration of NCP Coatings’ dedicated team, whose diverse backgrounds, innovative thinking, and unwavering commitment to quality drive the company’s success.
“Our people are at the heart of our transformation,” said Mattscheck. “Their passion and expertise inspire us to aim higher, deliver better, and create value for our customers every day.”
Discover the New NCP Coatings
Explore NCP Coatings’ new brand identity and website at www.ncpcoatings.com. Join us as we continue to set the standard for excellence in every layer—coatings, customer service, partnerships, and teamwork. ■
About NCP Coatings LLC
Founded in 1948 and headquartered in Niles, Michigan, NCP Coatings LLC is a leader in specialty performance coatings for industrial, military, forestry, and commercial markets. With a focus on innovation, customer partnerships, and agility, NCP Coatings delivers advanced solutions designed to meet the most demanding challenges.
For more information, visit www.ncpcoatings.com.
Forest River Announces Evolution of Management Structure
ELKHART, Ind. – Forest River, Inc. today announced that co-CEO David Wright will be retiring in April. Wright had led the Bus & Van division with dedication and leadership for 22 years, building it into the country’s leading manufacturer of buses and vans for both the private and public sectors, before assuming the role of co-CEO with Doug Gaeddert.
Wright’s decision to retire is deeply personal, following the recent passing of his longtime friend, mentor, and Forest River founder, Pete Liegl. Having executed the nearterm transitional strategy, he determined the timing is right to step away from the day-to-day responsibilities.
“It has been the greatest honor of my career to be part of
this incredible company and to work alongside the most talented and selfless team in the industry,” said Wright.
“Forest River’s leadership remains exceptionally strong, with a deep bench of individuals who are more than qualified to continue driving our success. The foundation we’ve built ensures that Forest River’s legacy will only grow stronger.”
Wright’s departure marks the next evolution for Forest River’s senior management team since the passing of Pete Liegl in November 2024. Updates include the following:
› Co-CEO Doug Gaeddert, who previously led the Recreational Vehicle division for 25+ years, assumes the role of sole CEO.
› Darrel Ritchie, who started with Forest River in 2002, continues in his role as Chief Financial Officer.
› Douglas A. Wright, previously the General Manager, Bus & Van, moves to the role of Group General Manager, reporting to Doug Gaeddert. Doug brings experience, operational expertise and a tremendous familiarity with all aspects of the organization.
“I’m sad to see my good friend and uniquely gifted colleague David Wright retire, but I certainly understand and respect his decision,” said Doug Gaeddert. “Working alongside Pete together like we did for all those years, and accomplishing so much in that time has been an incredible experience. I’m grateful for what David built, including the strong management team that he leaves in place.”
Forest River extends its deepest gratitude to David for
his years of dedicated service and contributions to the company’s success. While he will be greatly missed on a daily basis, his impact on Forest River’s culture and operations will endure for years to come. ■
About Forest River, Inc.
Founded in 1996 by Pete Liegl, Forest River, Inc. has evolved into North America’s largest manufacturer of recreational vehicles, cargo trailers, pontoon boats, and commercial vehicles including buses, vans, and trucks. Its portfolio includes market share leaders in every category, and it is the country’s leading manufacturer of buses and vans for both the private and public sectors. Based in Elkhart, Indiana, Forest River employs 14,000+ employees in 100+ facilities in more than a half dozen states. With a commitment to excellence and a focus on customer satisfaction, Forest River is proud to be a Berkshire Hathaway company.
Stellar Makes Exhibition Debut at bauma 2025, Showcasing Tire Service Solutions
GARNER, Iowa — Stellar Industries, a 100% employee-owned and -operated manufacturer of high-quality mechanic and service trucks, service cranes, service truck and van accessories, tire trucks and manipulators, hooklifts, fuel and lube trucks, trailers and more, is set to make its debut at bauma 2025, the world’s leading trade fair for construction machinery, mining equipment and industrial vehicles, taking place in Munich, Germany, from April 7 – 13. As part of its ongoing commitment to expanding international partnerships and delivering innovative solutions worldwide, Stellar will be showcasing the TM16160/28000 Large OTR Tire Service Truck — equipped with the heavy-duty, high-capacity Stellar® 110P Two-Stage Air Compressor — at booth FN/922/9.
“We’re excited to exhibit at bauma for the first time and showcase how Stellar’s advanced service equipment supports the global construction and mining industries,” said Dave Zrostlik, president at Stellar. “As we continue expanding internationally, this show is a valuable opportunity to connect with Stellar customers and partners to better understand their needs and ensure we’re delivering the best solutions for their operations.”
Designed to Keep Customers’ Operations Running
At the heart of Stellar’s bauma exhibit is the TM16160/28000 Large OTR Tire Service Truck. This truck features a 6.1-meter (20-foot) body for transporting off-the-road (OTR) tires, along with storage compartments for tools and accessories.
The rear-mounted TM16160/28000 tire manipulator provides exceptional handling capability with +80° to -24° articulation, 315° rotation and a clamping width of up to 401 cm (158 inches). Engineered for versatility, the manipulator’s continuous rotating pads and parallelogram design allow it to service tire and rim
combinations up to 7,500 kg (16,500 lbs) while accommodating smaller tires down to 102 cm (40 inches) in diameter.
Power & Performance for the Toughest Jobs
To support demanding construction and mining applications, the tire truck is equipped with the Stellar 110P TwoStage Air Compressor — a hydraulic-driven, air-cooled system delivering 3,110 liters per minute (110 CFM) at 12 bar (175 psi). This high-capacity compressor ensures operators have the air power needed for tire inflation, impact wrenches and other critical service tools on-site.
Additionally, the TM16160/28000 features Stellar’s modified A-frame stabilizer system, which combines the reliability of traditional stabilizers with the adaptability of out-and-down outriggers. This design enhances stability across different worksite conditions, making it an ideal solution for operations on uneven terrain.
A Commitment to Global Service & Innovation
With a history of manufacturing industry-leading service equipment, Stellar is dedicated to delivering quality equipment that keeps industries running worldwide. The company’s participation in bauma 2025 underscores its commitment to strengthening global partnerships and providing durable, high-performance solutions for international markets.
“As the industry evolves, staying ahead of technological advancements is crucial,” said Zrostlik. “Traveling to shows like bauma also allows us to see what’s coming in global truck design — whether it’s advancements in emissions technology, new power sources or innovative design
Continued on Page 102
Continued from Page 101
improvements. Just as previous generations of Stellar leadership learned from these international shows, we continue that tradition to ensure our products remain best in class.”
“Prior to the existence of Stellar, my dad, Francis Zrostlik, attended bauma to learn about the cutting-edge technology shaping the construction industry worldwide,” continued Zrostlik. “He understood that innovation doesn’t happen in isolation — you have to get out and see what’s possible. Now, more than 30 years later, it’s incredibly meaningful to bring Stellar to the same stage where he once stood as a curious entrepreneur. It’s an honor to showcase the company he built, and we remain committed to pushing the boundaries of what’s possible, just as he did.”
Stellar also gains valuable insights directly from customers. By engaging with technicians and fleet managers at bauma and around the world, Stellar refines its products to better serve the people who rely on them every day.
“A company that doesn’t continuously evolve will eventually fall behind,” added Zrostlik. “bauma presents an opportunity for us to learn from our customers, refine our products to meet their needs and continue leading in our markets.”
Attendees at bauma 2025 are invited to visit Stellar’s booth (FN/922/9) to explore the TM16160/28000 and see firsthand how Stellar’s tire service equipment is engineered to keep operations moving forward — anywhere in the world.
For more information, visit stellarindustries.com. ■
About Stellar
Stellar was founded in 1990 in Garner, Iowa, and has since expanded operations to multiple U.S. locations. Stellar is a 100% employee-owned and -operated manufacturer of high-quality work trucks, service cranes and accessories, in addition to trailers. Through the innovative, growing product line and an expanding distribution network, the company has gained an international presence and become the No. 1 productivity choice in many markets.
Liberty Trailers Announces Redesigned Car Hauler Models with Functional and Aesthetic Upgrades
FILLMORE, Ind. – Liberty Trailers has announced the redesign of two of its most popular car hauler models—the LC7K83C4 and LC10K83C5—with several updates aimed at improving usability and overall performance. The updated models are now in production and available for dealer orders.
The redesign introduces four primary changes:
› A Lockable Storage Box has been added to the tongue area to enhance onboard storage security and convenience.
› The Heavy-Duty Diamond-Plate Fender Design has been updated to reflect a more modern profile.
› Formed Loading Ramps have been relocated to the rear of the trailer to simplify the loading and unloading process.
› A 2-foot ProGrip Dovetail with Blackwood Pro lumber has been integrated to improve traction and durability of the vehicle loading area.
“These updates reflect the kind of practical enhancements our dealers and end users have consistently asked for,” said Johnathan Bradley, Chief Commercial Officer at
Liberty Trailers. “We focused on real-world usability— improving functionality without overcomplicating the design. It’s about making our trailers easier to use, more durable, and a better fit for today’s hauling needs.”
The redesigned LC7K83C4 and LC10K83C5 models will be built in the U.S. at Liberty’s manufacturing facilities in Indiana and Texas, maintaining the company’s longstanding commitment to American-made manufacturing and product quality. Both models are backed by Liberty’s new 3-Year Structural Warranty. ■
About Liberty Trailers
Liberty Trailers is a trusted manufacturer of high-quality, commercial-grade trailers designed to meet the needs of hardworking individuals and businesses across the country. With a focus on durability, reliability, and innovation, Liberty Trailers offers a wide range of products tailored to various hauling needs. Proudly American-made, Liberty Trailers is committed to empowering its dealers and customers with exceptional service and superior products. For more information, visit www.LibertyTrailers.com.
Circular by Shapiro Launches “5 for 5” Sustainability Series Featuring Innovative Manufacturing Leaders
ST. LOUIS, Mo. – April 8, 2025 – Circular by Shapiro is thrilled to announce the launch of its new educational series, “5 for 5,” hosted by Tim Ridderbos, Vice President at Circular by
Shapiro. This engaging series features concise, insightful interviews, each under five minutes, with groundbreaking leaders in sustainable manufacturing. The goal is to reveal
how top original equipment manufacturers (OEMs) and their service providers are moving sustainability goals forward, achieving zero waste, and embracing sustainability solutions across complex, multi-site operations.
Manufacturers and industry leaders looking for sustainability breakthroughs will find inspiration and actionable insights from the series, which highlights innovative environmental strategies. Each episode promises to leave viewers energized, motivated, and ready to lead the next wave of sustainable practices within their industries.
“We created ‘5 for 5’ to spark meaningful conversations around sustainability,” said Tim Ridderbos, VP of Circular by Shapiro. “By spotlighting industry leaders who are reshaping their processes to prioritize zero waste, we hope to inspire businesses on what can be an organization-changing journey”
Listen and subscribe to the series.
About Shapiro and Circular by Shapiro With a legacy spanning over 120 years in global manufacturing and recycling, Shapiro is now at the forefront of the circular economy revolution. Through Circular by Shapiro, the company delivers innovative, data-driven sustainability solutions designed specifically for OEMs and eCommerce businesses. Offering comprehensive sustainability management, Circular by Shapiro transforms waste streams into opportunities, pioneering a cleaner, greener future for industry leaders worldwide.
Join the journey towards sustainability: Circular by Shapiro. ■
About Shapiro
Founded in 1904, Shapiro leads in sustainable industrial solutions. Their programs focus on transforming waste into value through recycling, circular economy strategies, and advanced analytics. Shapiro empowers industries to build a greener, more sustainable future.
