Associate Member Representative Steve Courreges • Taskmaster Components
Past President
Marty Lorick • Triple Crown Trailers Inc.
DIRECTORS FEB. 2022 - FEB. 2025
Charles Daugherty • Red Fern Dynamics
Andy Gehman • MGS Incorporated
Daniel Luby • BoatMate Trailers, Inc.
Nathan Uphus • Felling Trailers
Steve Courreges • Taskmaster Components
DIRECTORS FEB. 2023 - FEB. 2026
Bill O'Hara • Dexter
Jon Devitt • Midwest Industries, Inc.
Jeff Jones • Statistical Surveys, Inc.
Johnathan Bradley • Liberty Trailers
Mike Story • LOOK Trailers
Michael Etheridge • Wylie & Son, Inc.
DIRECTORS FEB. 2024 - FEB. 2027
Andy Derr - M.H. Eby, Inc.
Rick Huddleston - White River Marine Group
Deborah Edwards - SteelPoint
Logan Mesenbrink - Lane Trailers
Dustin Smith - Optronics International
Steven Aiuto - GM
Chris Lago - All American Trailer Connection
President’s Report
By Marco Garcia, U-Haul International, Inc.
With my term coming to an end in February, I would like to use my last President’s Report to reflect on my time spent on the NATM Executive Board and as president. The mission of NATM is to promote trailer safety and the success of the trailer manufacturing industry through education and advocacy, and I am proud to say that the current performance of our Association is meeting those goals.
During the last two years as president, NATM has been laying the groundwork for the first NATM Trailer Expo; building the NATM Academy and perfecting it for launch; building new benefits for Dealer Affiliates, such as launching NATM Connect and the NATM Knowledge Center; growing Trailer Safety Week, which has been backed by federal recognition for the last two years; and continuing to grow the NATM Convention & Trade Show.
The 2025 NATM Convention & Trade Show is once again on track for record attendance. As we gather in Nashville, I encourage you to look around and take note of those exhibiting and sponsoring events. As the only not-for-profit association dedicated to the light- and medium-duty trailer industry, every dollar spent is reinvested into Convention member benefits and association-wide educational opportunities for all members. A heartfelt thank you to everyone attending, exhibiting, and sponsoring this incredible event. Your contributions to the industry are truly valued and celebrated!
I hope we carry the momentum from the Convention into a highly successful inaugural NATM Trailer Expo. I’m especially proud of this event’s creation, as it directly responds to member feedback expressing a need for such an event. As requested, NATM is exponentially expanding its dealer support efforts. To fund these expanded efforts, the NATM Trailer Expo was created.
Similar to NATM’s annual Convention & Trade Show, which funds Association programming dedicated to trailer manufacturers, the NATM Trailer Expo will utilize the revenue generated from the event to fund dealerspecific programming and benefits. The profits generated from the NATM Trailer Expo will be reinvested into Dealer Affiliate benefits and industry-wide programming such as Trailer Safety Week, the launch of the 501(c) (3) nonprofit National Trailer Safety Council, the NATM Academy, Dealer Connect network, and more.
I am excited to participate in this next chapter of the association as Past President and hope to have you join us in Oklahoma City for the first NATM Trailer Expo taking place Sept. 16-18, 2025. NATM
Trailer Expo coverage starts on Page 45.
A pillar of the association is education. Both the Convention and the Trailer Expo contribute to the funding of educational resources like the NATM Academy. The NATM Academy is the top tier, on-demand education and safety training for the trailer industry. The Academy aims to consolidate nearly 40 years of industry knowledge and experience into a robust platform for on-demand education.
The NATM Academy is not just a one-size-fits-all approach. With courses designed in collaboration with NATM’s Education Committee and Technical Committee, the Academy caters to manufacturers, dealers, and suppliers. The courses range from safety training to managerial development, covering a wide spectrum of topics designed to enhance both knowledge and skills. This has been a huge undertaking and I’m excited to see members reap the benefits of the time and hard work that went into its creation.
While it is great to reflect on internal operations, we must also keep an eye on external factors, such as the recent election. Newly elected President Donald Trump ran on the proposal to impose hefty tariffs with the aim of encouraging foreign companies to produce goods in the United States and make U. S. manufactured goods more competitive.
Campaign promises are not always doable once a new president is in office. As the next weeks and years of his term unfold, rest assured the association, the Government Affairs Committee, and our Washington partners K&L Gates will keep you informed while lobbying for what’s best for the trailer manufacturing industry.
As I leave the helm of the association in capable hands, I take pride in the current state of affairs and all we’ve accomplished together during my tenure. I hope to see you all in Nashville, and I wish everyone a successful 2025. ■
Marco Garcia
Headquarters REPORT
By Alex Stowe, NATM Executive Director
With the new year here, I hope everyone has had an excellent start to 2025! This year marks a huge year of growth for NATM programming. Following the successes of 2023 and 2024, I am incredibly proud of what the Association has accomplished and what we are looking to achieve in 2025.
NATM’s annual Convention & Trade Show is just around the corner. The 2025 Convention & Trade Show in Nashville, Tennessee, is shaping up to be another great event for the lightand medium-duty trailer industry. With over 1,100 members, the Convention is an incredible opportunity to meet with peer companies, suppliers, trailer dealers, NATM Staff, and other attendees all in one place. We will be hosting a new Convention Welcome Networking Event with Dueling Pianos to kickoff our event this year, taking place on Monday, Feb. 17. This event will allow attendees to socialize and take part in an incredibly fun welcome event. The Convention itself will feature multiple great speakers bringing their expertise and knowledge to attendees. I look forward to seeing you all in Nashville!
2025 will also mark the launch of NATM’s Trailer Expo. Taking place in Oklahoma City from Sept. 15 through 17, NATM is returning to our founding state – Oklahoma – as we look to create an expo specifically catered to trailer dealer needs. Creating a cohesive industry was a core part of NATM’s strategic plan and the NATM Trailer Expo will provide an amazing opportunity to further incorporate trailer dealers into NATM’s mission of promoting trailer safety and success of the entire trailer manufacturing industry. The NATM Trailer Expo will feature hours of education specifically designed to meet the needs of trailer dealers, along with an exhibit hall where trailer manufacturers and trailer dealer component suppliers will be able to showcase their products for attendees.
2025 will mark the third year of NATM’s 2023-2026 strategic plan, and with the assistance of our Board, committees, staff, and outside advisors – 2025 will see a lot of these goals being achieved or advanced in a meaningful way. The work already completed in the area of Advocacy and Partnerships cannot be understated. With the assistance of K&L Gates and Regulatory Roundup participants, NATM is working hard to receive funding from NHTSA for our Trailer Safety Week initiatives. NATM has also created a new 501(c)(3), the National Safe Trailering Council, to assist with receiving funding. For the second year in a row, NHTSA participated in Trailer Safety
Week by sharing information on their social media channels about the importance of trailer safety on the roadways. Our strategic Education goals are continuing to advance as well, as NATM Education Director Ginger Baker-Sanhueza has put in a lot of work to the NATM Academy, I cannot wait for members to be able to access these courses. NATM has also seen an uptick in educational webinar programming, and I hope that you are able to take advantage of learning from your peers about best practices and other educational items of note shared during our Association webinar series.
NATM’s overall vision and mission have not changed from advancing trailer safety and promoting success of the light- and medium-duty trailer manufacturing industry. As an association, we will be looking to deliver more value to all our members via educational benefits, our Compliance Verification Program, and consumer education through Trailer Safety Week. This is an exciting time to be a part of NATM, and I am proud of the work completed in the past year towards advancing the overall industry.
In addition to work on the strategic plan, 2025 will also be filled with new faces as Board elections and new committees get set to start their work following Convention. I look forward to our new Board Members and committees bringing fresh perspectives and industry expertise and know NATM is poised to generate more value for members in 2025. Being the only not-for-profit member-based trade association serving the lightand medium-duty trailer industry, NATM is uniquely poised to receive programming feedback and suggestions from our members. I hope that you derive value from your membership and look forward to finding new ways to engage with our members and ensure that this Association continues to advance trailer safety initiatives and the overall success of the industry.
The NATM Staff has again grown over the course of 2024, and we now have more full-time staff than at any point in our history. With 17 total employees, I believe NATM is ready to continue to generate value for our members and continue to advance the overall mission of the Association.
As always - I hope you have an excellent year that is filled with success! ■
CONTRACTOR’S CHOICE
NATM Political Action Committee
By Alex Stowe, NATM Executive Director
The National Association of Trailer Manufacturers (NATM) established a Political Action Committee, the NATM PAC, in 2010. The NATM PAC serves to support Members of Congress who support the light- and medium-duty trailer industry and its positions on matters of public policy.
Campaign finance law requires NATM to secure “prior approval” from member companies before soliciting member companies’ executive and administrative personnel, stockholders, and the families of both groups. Member companies may not approve solicitations by more than one trade association in any calendar year. If, on behalf of the company you are authorized to represent, you would like to grant prior approval for the administrative personnel, stockholders, and the families of both groups of your company to be solicited by NATM
in calendar year 2025, please complete the prior approval agreement online using the QR code on this page.
Since its inception, over 60 individuals have contributed to the PAC raising more than $125,000 and those dollars have contributed to more than 80 incumbent campaign committees on both sides of the aisle. The PAC is governed by a Board of Directors comprised entirely of NATM Members. The PAC Board is responsible for developing both an annual budget and confirming candidates to whom the PAC will contribute based on specific, established criteria. Having the PAC Board comprised of industry members is a key feature of assuring PAC goals align with industry needs.
To learn more about the PAC, contact NATM PAC Treasurer Alex Stowe at Alex.Stowe@natm.com. ■
How Surface Transportation Reauthorization Could Affect You
By Brody Garland, K&L Gates
Every five years, the U.S. Congress enacts a comprehensive bill that reauthorizes the majority of our surface transportation programs. This can range from highways to bridges to public transit. The most recent reauthorization was enacted as part of the Infrastructure Investment and Jobs Act (IIJA), which was signed into law in 2021.
The IIJA provided over half a billion dollars in new federal funding for surface transportation infrastructure starting in fiscal year 2022. With this funding due to expire on Sept. 30, 2026, the 119th Congress will begin working on a new surface transportation reauthorization bill starting in 2025.
According to the Congressional Research Service, “surface transportation reauthorization acts fund federal highway and public transportation programs, along with transportation research, intercity passenger rail, and other programs.” Most of this funding is contract authority from the Highway Trust Fund, which “derives revenue from taxes on fuels, heavy truck tires, truck and trailer sales, and a weight-based heavy-vehicle use tax.”
The bicameral process is an opportunity for Members of Congress to weigh in on the priorities of their states and districts, and advocate for the projects and regulatory improvements that would benefit their constituents.
While the deadline for reauthorization is not until September 2026, the committees of jurisdiction are already in the early stages of the drafting legislation. Committee staff from the Senate Environment and Public Works Committee, as well as the House Transportation & Infrastructure Committee take the lead on crafting the bill and deciding what to include.
The massive surface transportation package delves into the funding and regulation of multiple sectors across the transportation, logistics, and manufacturing industries, and not only includes hundreds of billions of dollars in funding for highway, freight, and multimodal projects, but can include provisions related to truck parking, environmental review, automated vehicle technologies, highway safety programs, and more.
Members of Congress will use the surface transportation bill as a vehicle to move related highway safety reforms as part of that larger package. The Trailer Safety Improvement Act (TSIA) is a perfect example of such a bill. Introduced in June 2024 by Representative Tim Burchett of Tennessee, the TSIA would permit the National Highway Traffic Safety Administration (NHTSA) to direct federal highway safety grant funding to state Departments of Transportation for trailer safety education programs. Allowing local agencies to utilize federal grant funding gives the states the discretion they need to improve highway safety based on local need.
Larger legislative packages like annual appropriations bills, defense authorization bills, and surface transportation bills are frequently used as vehicles for smaller changes, making it easier to move through the complicated legislative process. As we get closer to 2026, stakeholders with an interest in projects and regulatory impacts related to surface transportation should make themselves part of the process and act early to advocate for their priorities.
For more information about NATM’s Government Affairs advocacy efforts, plan to attend the Government Affairs Workshop held at the 2025 NATM Convention & Trade Show. For more information, turn to Page 20. ■
Welcome to the 2025 NATM Convention & Trade Show
Your Destination for Industry Innovation, Networking!
By Meghan Ryan, NATM Assistant Director
As February quickly approaches, the trailer industry is gearing up for an exciting and packed NATM Convention & Trade Show at the iconic Gaylord Opryland Resort in Nashville, Tennessee! Booths have sold out, more space has been added, and we’re thrilled to report record numbers of new exhibitors and booths sold. The anticipation is high, and we’re ready to welcome you to the most dynamic event of the year for trailer manufacturers, suppliers, and service providers from Feb. 17–20, 2025.
Convention Destination: Gaylord Opryland Welcomes the Trailer Industry
Calling all trailer industry professionals! Nashville’s Gaylord Opryland Resort & Convention Center will host this year’s NATM Convention & Trade Show. Get ready to immerse yourself in the latest trailer innovations, engage with industry experts, and network with peers in the heart of Music City. If you haven’t registered, secure your spot at www.NATM.com. Register early and save — prices increase by $50 onsite!
What to Expect at NATM’s 2025
Convention & Trade Show
This February, you can look forward to an event
designed to inform, connect, and inspire:
› Educational Workshops and Technical Forums: Dive into critical trends, regulations, and best practices with sessions tailored to industry challenges.
› Networking Galore: Build connections and explore partnerships that can propel your business forward. With events throughout the Convention, you’ll have ample opportunities to meet and mingle.
› Trailer Trends & Tech Showcase: Discover innovative products and solutions that are shaping the future of towing and trailer manufacturing.
› Industry Insights: Engage with experts and thought leaders to expand your knowledge and stay ahead in this evolving industry.
› Nashville Fun: Beyond the trade show, experience Nashville’s unique energy, vibrant arts scene, and renowned food.
Location and Lodging: Gaylord Opryland’s Luxurious Comfort
Set against Gaylord Opryland’s stunning backdrop, the Convention offers a perfect blend of business and relaxation. With nine acres of lush indoor gardens, cascading waterfalls, and over a dozen dining options, this location is ideal for a productive and enjoyable experience.
NATM has negotiated a room block rate of $235 per night with a $28 daily resort fee, and the reservation link is now available at www.NATM.com.
Please remember, the only way to guarantee a room at the special NATM rate is to book directly from the NATM website. Please note, NATM has not authorized any group hotel room services to call you or to solicit your business! These third parties also use the NATM logo in their communications, so please ensure to book with those with emails ending in @natm.com.
Trade Show & Booth Space
The Gaylord Opryland’s exhibit hall brings you easy access to cutting-edge products, services, and technology in the trailer industry—all in one place! NATM member booths are priced at $2,000, while non-members can secure a booth for $4,000. Contact NATM Events Director Aileen Valido at Aileen.Valido@natm.com for more
information on booth selection and availability.
Networking Events and Entertainment
Our event lineup ensures you get the most out of your time in Nashville:
› Convention Welcome Networking Event with Dueling Pianos: Join us Monday, Feb. 17, for live entertainment, drinks, and a lively evening with Dueling Pianos sponsored by PPG! Trailer Manufacturer Full Registration tickets now include access to this memorable evening.
› NATM Awards Luncheon: Celebrate excellence at Tuesday’s luncheon with an inspiring keynote and recognize award winners who are driving industry innovation thanks to Optronics.
› President’s Reception: On Tuesday evening, connect with industry leaders over hors d’oeuvres and drinks in a relaxed setting thanks to Dexter.
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2025 Nashville Convention Schedule
Nashville, Tennessee | February 17-20, 2025
Monday, February 17th
Registration
4:00 p.m. – 7:00 p.m.
Convention Welcome Networking Event with Dueling Pianos
5:00 p.m. – 8:00 p.m.
Tuesday, February 18th
Registration
8:30 a.m. – 7:00 p.m.
Workshop 1: Capitol Hill Insights: Navigating Government Affairs for 2025
9:30 a.m. – 11:00 a.m.
Technical Forum 1: Comprehensive Look at Trailer Axle & Braking Systems
9:30 a.m. – 10:45 a.m.
Awards Lunch & Keynote Speaker
11:00 a.m. – 1:30 p.m.
› 11:00-11:45 - Lunch
› 11:45-12:15 - NATM Update and Awards
› 12:30-1:30 - Keynote Speaker
Exhibitor Move In - Exhibit Hall
Noon – 6:00 p.m.
Workshop 2: How to Build a High Velocity Sales Team
2:00 p.m. – 3:45 p.m.
Technical Forum 2: Hidden Uses of GPS Technology for Dealerships and Manufacturers
2:00 p.m. – 3:45 p.m.
NATM PAC Reception**
3:50 p.m. – 4:30 p.m.
Newcomer Orientation & Reception
4:00 p.m. – 6:00 p.m.
President’s Reception
6:00 p.m. – 7:30 p.m.
**The PAC Reception may only be attended by NATM's "Restricted Class," which includes certain NATM employees, individual and other noncorporate NATM Members, and certain employees of corporate members with pre-approval.
Wednesday, February 19th
Registration
7:00 a.m. – 4:30 p.m.
Exhibitor Move-In - Exhibit Hall
7:30 a.m. – 11:00 a.m.
Workshop 3: No Sweat OSHA Inspections for Trailer Manufacturers, Dealers and Suppliers
8:00 a.m. – 9:30 a.m.
Technical Forum 3: 10 Steps to Optimize Your Powder Coating Operation
8:00 a.m. – 9:30 a.m.
Coffee Break
9:30 a.m. – 10:00 a.m.
Workshop 4: Trash Talking: A Guide to Sustainability
10:00 a.m. – 11:00 a.m.
Technical Forum 4: The Future of Towing with Autonomous Driving (ADS) 10:00 a.m. – 11:00 a.m.
Trade Show Open - Exhibit Hall
11:30 a.m. – 5:00 p.m.
Trade Show Reception - Exhibit Hall 4:00 p.m. – 5:00 p.m.
› Trade Show Reception: Wrap up your Wednesday with refreshments and networking on the trade show floor, thanks to LaVanture Products Company and H.E. Parmer.
Family Fun at Gaylord Opryland
For those bringing family along, Gaylord Opryland’s SoundWaves offers a 4-acre, multi-level luxury water experience. Make your visit to Nashville memorable with options for both business and family fun.
Sponsorship Opportunities
Supporting sponsors are the backbone of this event. NATM offers sponsorships from $250 to $50,000, giving sponsors early booth selection and extensive exposure on NATM’s website, mobile app, and signage. This is a prime opportunity to enhance brand recognition and drive traffic to your booth!
New Attendee Promotion
New trailer manufacturer members or those who haven’t attended in the past five years may qualify for the New Attendee Promotion, which includes two complimentary full registrations. Please note, the deadline for hotels has closed. Contact NATM Membership & Events Coordinator Catie Rutkowski at Catie.Rutkowski@natm.com for details.
Stay Tuned for Updates
This February, the NATM Convention & Trade Show promises an exceptional experience, blending industry knowledge, networking, and Nashville’s vibrant culture. Mark your calendars, register early, and stay connected for updates at www.NATM.com/Convention. For questions about sponsorships or exhibit space, reach out to NATM Events Director Aileen Valido at Aileen.Valido@natm.com.
Join NATM in Nashville for an unforgettable week of learning, connection, and growth in the trailer industry. NATM looks forward to seeing you there! ■
Reminder: Vote and Enter the Raffle at the Trailer Trends & Tech Showcase!
By Aileen Valido, NATM Events Director
Trailer manufacturers, don’t forget to vote for your favorite products at the Trailer Trends & Tech Showcase during the 2025 National Association of Trailer Manufacturers (NATM) Convention & Trade Show Feb. 17-20! Visit the showcase, scan the QR code, and cast your vote through the Convention Mobile App. Plus, by voting, you’ll automatically be entered into the raffle for exciting prizes — but you must be present in the Exhibit Hall on Thursday, Feb. 20, to claim your prize if you win!
This year’s showcase highlights cutting-edge components and gives your peers and customers the chance to vote on awards in multiple categories. The recognition from this showcase will help raise market awareness for the industry’s innovative products.
Winners will be announced at the Trailer Trends & Tech Showcase Awards on Thursday, Feb. 20, at 10:00 a.m. on the Trade Show floor and will be featured in NATM’s Tracks Magazine and have the chance to be considered for a special article spotlighting their product.
Don’t miss out — vote, enter the raffle, and be sure to stick around for the awards ceremony on February 20 to claim your prize if you win!
If you have any questions regarding the Trailer Trends & Tech Showcase, contact NATM Events Director Aileen Valido at Aileen.Valido@natm.com or (785) 272-4433. ■
2025 Convention & Trade Show Sponsors
Discover, Innovate, Elevate
Educational Workshops, Technical Forums at the 2025 NATM Convention & Trade Show
By Ginger Baker Sanhueza, NATM Education Director
This February, the NATM Convention & Trade Show is heading to Nashville, Tennessee —Music City, where creativity and innovation blend in perfect harmony.
From February 17-20, 2025, you’re invited to a gathering of industry professionals eager to master their craft, expand their knowledge, and elevate their businesses. Set against the energy of Nashville’s vibrant scene, this year’s Convention will feature a lineup of educational workshops and technical forums tailored to empower trailer manufacturers, dealers, and suppliers. Here’s a preview of what awaits:
Educational Workshops
› Capitol Hill Insights: Navigating Government Affairs for 2025
Presenter: Brody Garland, K&L Gates, with Industry Panelists
Join Brody Garland and a panel of NATM Members to explore critical legislative developments affecting trailer manufacturing. This session will unpack Capitol Hill activities, NATM’s advocacy efforts, and strategies to help you stay compliant in a rapidly changing regulatory landscape.
In today’s competitive market, a strong sales team can make all the difference. Dr. Rick Goodman will provide actionable insights on creating a sales force that excels, adding value to your clients and building lasting partnerships.
› No Sweat OSHA Inspections for Trailer Manufacturers, Dealers, and Suppliers
Presenters: Kevin Hess and Curt Moore, Fisher Phillips
Attorneys Kevin Hess and Curt Moore will guide you through best practices for managing OSHA inspections, from knowing your rights to navigating inspection pitfalls, helping you reduce risks and ensure compliance.
Join Bo Howard from Shapiro Metals to explore the importance of sustainability in manufacturing and the value of reviewing waste streams. This session will introduce strategies for analyzing production waste to identify cost-saving opportunities, enhance recycling efforts, and boost efficiency. With practical tips and real-world examples, attendees will learn how to implement sustainable practices that not only benefit the environment but also strengthen their organization’s position as a leader in responsible manufacturing.
Technical Forums
› Comprehensive Look at Trailer Axle & Braking Systems
Join Bill Snider from Dexter for a detailed exploration of trailer axle and braking systems. This forum will cover everything from braking mechanisms on trailer axles to vehicle limitations and controller compatibility. Participants will gain insights into various brake types, installation considerations, and Dexter’s innovative Tow Assist® system, which features advanced safety technologies like anti-lock braking and
Continued on Page 23
Don’t Miss Out — Register Now for the 2025 NATM Convention & Trade Show Awards Luncheon!
By Aileen Valido, NATM Events Director
The National Association of Trailer Manufacturers (NATM) invites you to join us for the Awards Luncheon at the 2025 NATM Convention & Trade Show in Nashville, Tennessee. This exciting event will take place on Tuesday, Feb. 18, from 11:00 a.m. to 1:30 p.m. in the Governor’s North Ballroom, and it promises to be one of the key highlights of the convention.
The Awards Luncheon & Keynote Speaker event will feature a delicious buffet-style, sit-down lunch, providing the perfect setting for networking with fellow industry professionals. Best of all, the event is included for free with all trailer manufacturer, trailer dealer, and exhibiting supplier full registrations, making it an incredible benefit for attendees. This is something you won’t want to miss!
During the luncheon, NATM will honor excellence in the industry with awards in the following categories:
› Pam O’Toole Trusdale Woman in Manufacturing Award: Recognizing a woman in the light- and medium-duty trailer industry for her outstanding contributions to her organization and the industry.
› Outstanding Member Award: Celebrating individuals who have made significant contributions to the trailer manufacturing industry, awarded
to both a manufacturer and a supplier/service provider/tow vehicle OEM member.
› Trailblazing Young Professional Award: Honoring an individual under 40 who has achieved success and made a positive impact within the trailer manufacturing industry.
› NATM Innovation Award: Presented to an NATM Member Company that has demonstrated creativity and innovation in areas like technological advancement, green practices, or workforce development.
In addition to these prestigious awards, we are excited to welcome Brett Culp, who will deliver a keynote address on “Superhero Leadership in Uncertain Times.” His inspiring message will perfectly complement this celebration of industry achievements.
A special thank you to Optronics, a leading lighting supplier, for sponsoring the luncheon and keynote.
If you have any questions regarding the Awards Luncheon & Keynote Speaker, contact NATM Events Director Aileen Valido at Aileen.Valido@natm.com or (785) 272-4433.
NATM looks forward to seeing you there! ■
RELY ON DEXTER FROM WORK TO WEEKEND
It's easier to face the daily work grind with an eye on weekend fun. Having a reliable trailer that functions for both work and play makes getting to the weekend much smoother.
So, even when you can't see the components under your trailer, details and quality matter. More than just assembled in the USA, Dexter's rugged and dependable product lines allow you to focus on the destination, not your trailer running gear.
For over 60 years, Dexter has worked with you to provide superior products that withstand heavy work use and weekend fun.
Continued from Page 20
sway mitigation. Perfect for those looking to enhance performance and safety in their trailer operations.
› Hidden Uses of GPS Technology for Dealerships and Manufacturers
Presenter: Cameron Smith and Tom Schoeck, Matrack, Inc
Cameron Smith will explore GPS advancements that can transform your trailers into smart assets. Learn how GPS can enhance theft protection, inventory management, and fleet optimization to increase efficiency.
tuning powder coating processes, helping you achieve consistent, high-quality finishes for your trailers.
› The Future of Towing with Autonomous Driving (ADS)
Presenter: Ben Eles and Steve Aiuto, General Motors (GM)
› 10 Steps to Optimize Your Powder Coating Operation (Advanced Session)
Discover the cutting-edge advancements in Autonomous Driving Systems (ADS) and their potential impact on towing. GM will cover ADS technology, offering a look at how it could reshape safety and efficiency in trailer towing.
Join NATM in Nashville!
Don’t miss this opportunity to immerse yourself in a dynamic blend of innovation, expertise, and networking. Mark your calendar and prepare for a week of learning, growth, and connection at the 2025 NATM Convention & Trade Show. NATM looks forward to seeing you in Nashville! For more information about registering to attend, visit www.NATM.com/Convention. ■
Launching NATM Academy: A Partnership with U-Haul for Enhanced Learning Opportunities
By Ginger Baker-Sanhueza, NATM Education Director
The National Association of Trailer Manufacturers (NATM) is excited to announce the upcoming launch of the NATM Academy, a groundbreaking initiative designed to elevate training standards within the trailer manufacturing industry. At the heart of this endeavor is a strategic collaboration with U-Haul University, bringing a wealth of knowledge and expertise to NATM members through select courses that have successfully trained trailer technicians worldwide.
Comprehensive Course Offerings
The NATM Academy will provide a diverse range of courses under its Technician Series, including foundational topics such as trailer basics, MIG welding, trailer brakes, and trailer chassis. These courses leverage U-Haul established training methodologies, allowing NATM members to benefit from their proven expertise.
Tom Prefling, U-Haul University director, expressed enthusiasm about the partnership.
“Our collaboration with NATM represents a significant step forward in enhancing training for trailer technicians. We are proud to support NATM’s mission and look forward to seeing the impact of these courses in the field,” Prefling said.
A Vision Realized
The idea for the NATM Academy has been in development for several years, with continuous planning and collaboration between NATM and the U-Haul team, including U-Haul E-Learning Specialist Kim Gutierrez and Instructional Designer and Instructor Development Program Manager Steve Martinez. While the NATM Academy was built by NATM, the insights and guidance from the U-Haul team have been instrumental in shaping its framework.
“Working alongside NATM has been a truly enjoyable experience. It’s been fun to combine our ideas and expertise to create something that will benefit so many in the
industry. We’re thrilled to see the NATM Academy come to life,” Gutierrez commented about the collaboration.
NATM Education Director Ginger Baker-Sanhueza has focused on course creation and her market research has ensured that the curriculum meets the specific needs of NATM’s membership. “It has been incredibly enjoyable to connect with our members and understand their unique educational needs,” Baker-Sanhueza said. “By engaging with them, we can effectively address those needs through tailored content, webinars, and courses that truly resonate. I’m excited to see how these offerings will empower our members and elevate the industry as a whole.”
A Commitment to Excellence
“The NATM Academy has been part of NATM’s ongoing vision for member benefits, and I am so happy to see the steps we are taking to provide members with quality courses from both the U-Haul University and work done by Ginger Baker-Sanhueza, our Education Director. The coursework being developed helps showcase NATM’s commitment to supporting the light- and medium-duty trailer industry,” NATM Executive Director Alex Stowe shared.
NATM Board President, and director of engineering services with U-Haul, Marco Garcia echoed this sentiment, emphasizing the importance of continuous learning in the industry.
“Investing in education is investing in the future of our industry. The NATM Academy through its collaboration with U-Haul presents an exciting opportunity for our members to enhance their skills and stay competitive,” Garcia said.
Join the Conversation
A seat in the NATM Academy will provide a 12-month subscription to all available courses, as well as access to new courses that will be uploaded throughout 2025. To learn more about the NATM Academy and its courses, attendees can find NATM Education Director Ginger Baker-Sanhueza at the NATM Convention & Trade Show in Nashville, Tennessee, from Feb. 17-20, 2025, or reach out via email at Ginger.BakerSanhueza@natm.com.
With the NATM Academy on the horizon, this partnership with U-Haul University is set to redefine training for trailer technicians, ensuring that industry professionals are well-equipped to meet the challenges of tomorrow. ■
NATM Staff Attend GHSA Annual Meeting
By Izabella Chesney, NATM Marketing Specialist
The Government Highway Safety Association (GHSA) is a 501(c)(3) nonprofit representing the state and territorial highway safety offices that implement federal grant programs to address behavioral highway safety issues. Their mission is to improve traffic safety and make our roads safer. The National Association of Trailer Manufacturers (NATM) sent two employees to attend GHSA’s 2024 Annual Meeting in Indianapolis, Indiana, where they got the chance to speak with many attendees from all over the country.
While NATM Staff did see a gap in representation for the light- and medium-duty trailer industry, NATM is looking forward to filling that gap and spreading awareness to consumers on trailer safety. NATM is working hard to spread awareness through initiatives like our newly created nonprofit, the National Safe Trailering Council, and the National Trailer Safety Week (TSW) campaign.
Trailer Safety Week is an annual, nationwide marketing campaign focused on improving the safety of the nation’s roadways by raising trailer safety awareness through
education of end-users, dealers, and manufacturers on safe trailering practices. TSW was inspired by the fact that many end-users are vastly under-educated on the proper use of trailers, and utilizing safe trailering practices on the road can save not only your life but the lives around you.
The big takeaway NATM Staff had from the conference was that states are working hard to keep our roads safer. Everyone there had a passion to keep communities educated and informed on road safety.
NATM is excited to be a part of this movement to create safer roads, so much so that NATM has joined GHSA as a member. The Association can ensure it is staying up to date on the latest safety efforts while also keeping the trailer industry top of mind when traffic safety is discussed. NATM is looking forward to advocating for the trailer industry and doing its part to help make meaningful changes! NATM cannot wait to share valuable information on trailer safety and create partnerships with those who are road safety focused. ■
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Statistically Speaking
By Jeff Jones, Statistical Surveys
Registration for the light- and medium-duty trailer industry was down -9.08% in September 2024. Below are the details of the market’s performance for the five trailer segments as reported by Statistical Surveys:
The following are the Top Five States in sales growth for All Trailer Segments in the first nine months of 2024.
If there are any questions, or if Statistical Surveys can help, please contact us at marketing@ statisticalsurveys.com or at Statisticalsurveys.com. ■
Technology Advancements for Trailers, RV’s
By NATM Technology Committee
A few years back, the National Association of Trailer Manufacturers (NATM) Technology Committee released an article about the demand for mobile connectivity with the focus being Wi-Fi. Since then, there have been more advancements, products offered and expanded ability to get a Wi-Fi signal. There also have been advancements with Bluetooth. This article is going to discuss both.
Everyone uses Wi-Fi and Bluetooth on a regular basis at home, work, and in vehicles. That has created not just a want but an expectation for these technologies to be available on and in trailers and RV’s. Consumers want to control functions easier. They want information like tire pressure, holding tank levels, battery monitoring, and they want it all at their fingertips on their mobile device.
Manufacturers need to set expectations with consumers. Although they are all becoming increasingly aware of what they should expect, often the two technologies are assumed to be similar and operate the same. They are different in many ways.
Here is a quick list of some pros and cons to both, but it is clear, more of both is wanted and available.
Wi-Fi - Pros and Cons
1) Pros
› Speed – Using a camera system on a Trailer or RV and viewing it on your smart device.
› Controlling and monitoring other product while away from the Trailer or RV – Air conditioners, batter monitoring, generators, lighting, hydraulics
› GPS Tracking
› Data sharing
2) Cons
› Cost – With Wi-Fi there are some features that require subscriptions such as video monitoring and GPS tracking.
› Wi-Fi signal to operate – Wi-Fi is not always available.
› Latency – there can be a delay in video signal.
Bluetooth – Pros and Cons
1) Pros
› Speed – Using a camera system on a trailer or RV and viewing it on a smart device.
› Cost – No additional cost of subscriptions to operate.
› Ease of use – Pairing to smart devices has become a one step or even automatic process.
› Compatibility – Can connect regardless of manufacturer or operating system.
› Bluetooth is low power.
› Bluetooth has no latency when synced to video.
› Multiple connections – Devices can maintain multiple connections at once.
2) Cons
› Must be within a certain distance of device you are wanting to operate.
› Bluetooth has a hard time going though solid objects.
› Some manufacturers make it difficult to pair.
As mentioned above with Bluetooth, you simply need to pair your smart device to the product, but there are some limitations. With Wi-Fi, there are also some hurdles, but those hurdles continue to get smaller. The primary is a Wi-Fi signal that can be paired with mobile Wi-Fi devices or even using your mobile phone as a hot spot. Like your mobile phone, the Wi-Fi devices can have many of the same issues such as signal strength and losses. Using your mobile phone could have the added cost of using data depending on your plan. Mobile devices from WiFiRanger or King will require a data plan much like your mobile phone.
Looking ahead
Connectivity will continue to advance between smart devices, homes, workspaces and vehicles. All of us desire information, everything from engine diagnostics on vehicles; information from homes, like interior temperature, video, and alarm systems; to getting information and controlling functions on trailers and RV’s. These crossovers will grow and are becoming an expectation.
There are auto manufacturers talking about more ways to make the tow vehicle and trailer or RV one. Meaning, directly
communicating with each other to assist with safety like knowing the trailer weight, tire pressure, anti-lock braking systems monitoring, proximity sensing, cameras to assist in visibility. Also, having the trailer generating power for itself and the tow vehicle. Many of these things can only be done through wired connections but many of these things, due to technology advancements, can be done wirelessly.
What is noticeably clear is that Bluetooth and WiFi technologies use will continue to grow in the trailer and RV industries. Adoptions of features, functions, and desire will vary but not decrease.
The industry will see wants and needs become expectations! ■
The NATM Technical Committee reviews, clarifies, and interprets technical and regulatory issues impacting the light-and medium-duty trailer industry. This Committee oversees the Guidelines with the Education and Safety Committees. If you’d like to bring a topic to the Technical Committee’s attention, please contact NATM Technical Director Scott Crimmins at Scott.Crimmins@natm.com.
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NATM Webinar Series Recap: Tire Technology and Compliance Best Practices for Trailer Manufacturers
By Ginger Baker-Sanhueza, NATM Education Director
The National Association of Trailer Manufacturers (NATM) recently wrapped up two highly engaging webinars as part of its three-part series on trailer tire technology. These sessions, designed to address pressing concerns for trailer manufacturers, dealers, and suppliers, featured insights from industry experts, practical compliance strategies, and an open discussion of common challenges related to tire identification numbers (TINs) and recordkeeping for trailer compliance.
Webinar 2: Tire Wear, Maintenance, and Aging with Kenda Tires
On Oct. 17, 2024, NATM welcomed Clay Norman, automotive development engineer, and Kim Besst, marketing manager from Kenda Tires, to discuss tire wear, maintenance, and aging. Hosted by NATM Education Director Ginger Baker-Sanhueza, the session covered critical points on extending tire life and optimizing trailer performance.
Norman began by breaking down tire construction and performance factors that directly influence wear and longevity. He emphasized that regular inspection and proper tire maintenance are vital for avoiding premature
wear. Norman also shared detailed guidance on recognizing early signs of tread wear, noting that, “catching these issues early can greatly reduce downtime and increase safety.”
One key highlight was the discussion on tire aging. As Norman explained, environmental factors like UV exposure, temperature fluctuations, and storage practices can affect tire durability. He recommended practical storage tips to extend the life of unused tires, advising attendees to keep tires in cool, dry environments away from direct sunlight.
The webinar concluded with a Q&A session where Norman and Besst addressed questions on tire load ratings, inflation practices, and how improper usage impacts tire performance. This session provided attendees with actionable knowledge to improve their maintenance practices and promote customer safety.
Webinar 3: Capturing Tire Identification Numbers, Recordkeeping Best Practices
In the third installment, NATM tackled the regulatory requirements for Tire Identification Numbers (TIN) and best practices for recordkeeping. Led by Baker-Sanhueza, the
panel included NATM Technical Director Scott Crimmins, Murat Gocay of Taskmaster Components, Ricky Virtue of Dispensing Tech, Debbie Blaser from Trailer World of Oregon, and Johnathan Bradley of Liberty Trailers.
The session opened with a brief introduction to TINs — what they are, how to read them, and why they’re crucial for regulatory compliance. Crimmins explained that capturing and maintaining TIN records not only ensures compliance but also provides a safety net in case of a recall. He outlined methods for securely storing TIN data and highlighted the role of tire registration cards as a tool for dealers and manufacturers.
Panelists shared their perspectives on TIN management from different industry angles. Gocay discussed how suppliers can support manufacturers by providing accurate TIN data, while Virtue shared how Dispensing Tech integrates TIN capture into its production processes. Bradley offered insights on Liberty Trailers’ recordkeeping approach, emphasizing that while TIN management can be complex, “don’t let perfect get in the way of being really good.”
Blaser provided the dealer’s viewpoint, detailing the practical steps her team takes to capture TINs when inventory arrives and during final inspections before a sale. Her systematic approach included a checklist and an Excel template for tracking customer data, ensuring that all necessary information is accurately recorded.
The discussion then shifted to common pitfalls, such as misidentifying TINs or omitting them altogether. Crimmins and Gocay addressed questions on best practices for organizing TINs within existing systems, with Gocay sharing his knowledge on using technology during the manufacturing process. Virtue mentioned the value of NHTSA’s “Tire Safety: Everything
Rides on It” pamphlet, which has been useful for educating both staff and customers on the importance of TIN tracking.
The webinar ended with an audience Q&A, where the panelists discussed topics such as tire expiration dates, the process of responding to recalls, and the need for methods that can accurately identify tire brands. These conversations provided a well-rounded look at the intricacies of TIN management and the potential consequences of inadequate tracking.
Key Takeaways from the Series
The NATM webinar series offered valuable guidance on both the technical and regulatory aspects of trailer tires, from understanding tire wear and storage practices to mastering TIN capture and recordkeeping. By leveraging expert insights from both Kenda Tires and a knowledgeable industry panel, NATM provided its members with the knowledge needed to enhance their operations, stay compliant, and improve customer satisfaction.
Both sessions were recorded and are available to NATM Members on the Member Benefits Page of NATM.com, offering a comprehensive resource for anyone looking to strengthen their tire management practices. These webinars highlight NATM’s commitment to supporting trailer manufacturers with practical education that promotes safety, efficiency, and regulatory compliance across the industry.
If you are interested in hosting a webinar or have a topic that you would like to see covered, please reach out to NATM Education Director Ginger BakerSanhueza at Ginger.BakerSanhueza@natm.com. ■
NATM Knowledge Center Coming Soon
By NATM Dealer Team
The National Association of Trailer Manufacturers’ (NATM) Dealer Affiliate Committee and NATM Staff have been working hard to bring Dealer Affiliates programs that truly benefit them. Under the benefit category of Education and Resources, the NATM Dealer Affiliate Program aims to offer relevant education and resources in a variety of topics and formats for dealers to help their businesses succeed.
With that program goal in mind, NATM is excited to announce a new Dealer Affiliate Benefit, the NATM Knowledge Center.
The NATM Knowledge Center is a hub for industry-relevant resources for dealership owners and their staff. NATM Dealer Affiliates have access to a collection of guides, templates, best practices, and toolkits to streamline and improve their
business operations, all created and peer-reviewed by the NATM Trailer Dealer Committee. In addition, the Knowledge Center houses educational and safety materials for dealers to pass on to their customers to improve safe trailering.
NATM Staff and the Trailer Dealer Committee will continue to add useful industry learning materials to the Knowledge Center as they are created, making this hub a valuable and endless resource that dealers can continue to utilize throughout their operations.
NATM is excited to be providing another benefit made for dealers by dealers! Make sure to check out the NATM Knowledge Center at Knowledgecenter.NATM. com. For questions or to suggest a new resource, email NATM Dealer Programming Specialist Andrea Boetticher at Andrea.Boetticher@natm.com. ■
NATM Connect Gaining Traction
By NATM Dealer Team
An important part of any association is the opportunity to connect with those who best understand your interests and challenges. One of the new benefits included in the National Association of Trailer Manufacturers (NATM) Dealer Affiliate Program provides exactly those opportunities.
NATM Connect is an online community forum where Dealer Affiliates can engage in discussion and receive feedback and resources from other professional peers around the trailer industry. The community forum is private and provides a space for authentic discussion that doesn’t include pushy sales pitches or outsiders with unclear motives.
NATM Dealer Affiliates are encouraged to share successes and challenges, bring questions, give constructive feedback, and provide perspective in all manners related to operating and working at a trailer dealership.
The community forum is structured like any other discussion board. Users can post topics and pose questions under industry specific and relevant categories. This includes categories that align with other dealer program benefits, such as sales, parts, and service department operations, leadership development, financial management, office management, and talent and HR management. In addition, users can create categories to really make the forum their own.
“I enjoy the opportunity to connect with fellow dealership owners across the country to have group discussions on various topics,” said Ronnie Enns, an NATM Connect user. “It’s also helpful to be able to look up conversations that other dealers have had about specific topics. And I can send private messages to individuals to have one on one conversations.”
NATM Connect helps you and your business with finding support and getting the chance to collaborate with not only their coworkers but other teams across the country who may have a different solution and point of view. It allows you access to the knowledge and expertise of Dealer Affiliates who have been in the industry for decades and have a great amount of experience. Whether you keep running into supply shortages or just want to try a new product or company for your
business, you can get expert advice from your fellow dealers.
NATM understands that the trailer industry is a tight knit community, and it can be hard to connect with all dealers. This dealer-exclusive online forum allows you and your staff the opportunity to build your network, forming bonds and relationships for both professional and personal growth and development. The new platform can increase staff motivation and engagement as they get the opportunity to connect with others in the industry. Along with increased motivation and engagement, it gives them the chance to learn new skills and tricks from others in the trailer industry across the country. When you and your team have a consistent support system to look to when in need, you are guaranteed to look at problems in a different light as well as find solutions with more ease.
Exciting and productive conversations are already being discussed on NATM Connect! From topics on service department profitability all the way to third party marketing recommendations. Whether you and your business are experiencing a new and unique problem or are in need of some advice for changing things up, your Dealer Affiliate peers are here to assist. You could be brand new to the industry or an experienced dealer, all expertise are encouraged to join the forum and connect!
“Being able to connect instantaneously with other, more experienced dealers that are willing to help share best practices and answer questions I otherwise wouldn’t be able to answer on my own,” said Shane Ehrsam, an NATM Connect user.
NATM is looking forward to the community and networking this benefit is already offering! Dealer Affiliates now have access to NATM Connect and should have received an email on how to access the forum and get started. NATM can’t wait to see all the exciting conversations you start!
If you have any questions or need further assistance, contact Dealer Programming Specialist Andrea Boetticher at Andrea.Boetticher@natm.com. ■
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Meet the NATM Dealer Committee Members: A Conversation with Denise Scholle
By Andrea Boetticher, NATM Dealer Programming Specialist
In July 2024, National Association of Trailer Manufacturers (NATM) staff members Andrea Boetticher and Izabella Chesney began a new series of interviews to learn more about the members of the 2024-2025 NATM Dealer Committee. The staff is excited to be continuing this exciting series to give the association an inside view of who represents Dealer Affiliates. NATM got the opportunity to speak with Denise Scholle who is the co-owner of The Trailer Guy, LLC, a trailer service business specializing in trailer repair and parts for horse, boat, campers, and landscape trailers. Scholle serves on the 2024-2025 NATM Dealer Committee and she is an integral voice for creating education and resources for service technicians in the industry.
Tell us a little bit about your story.
My connection to the trailer industry began when I met my now husband, Brandon. We were both young, in our twenties, and like most young couples, we wanted to spend all our time together. Brandon had started working on trailers about ten years before that when he was about 18. He had a dream to one day own his own trailer business.
So, we’d spend our time together; he’d be working on a trailer, and I would sit and talk with him. But sitting with him turned into handing him a tool, then assisting him with a brake, and on and on until eventually, I unknowingly took in a huge amount of knowledge and expertise. Never once did it occur to me that his dream of wanting to own our own business meant that we’d literally spend all our time together working as husband and wife, but here we are almost 20 years later.
But it’s only been in the last few years that we transitioned from running the business part-time to really focusing on operating fulltime. We were both still working corporate jobs up until COVID hit, and we decided to take the plunge. I am so happy we did because we love what we do. Many people don’t get the opportunity in their career to really enjoy what they do, and I feel very blessed for that.
What is it like to work with your spouse full-time?
It has its benefits, spending so much time together and we get to travel together when we go places for work. But it has those challenges when you work together, and you’re both
fighting for something that you really believe in. And then you have to go home and have dinner together. We are both strong willed, stubborn people. ‘No’ is not a word we like to hear. So, day to day there is some compromise and give-andtake in it. But we are a great team, and we’ve learned how to work well together because we trust each other. We always have each other’s backs, and we balance each other out well.
Connection to NATM
I have seen over decades now how things have changed, how new manufacturers have come in and out of the industry, and the ones that are still at it for decades. There is no one go-to source for trailer service technicians. We have had to really rely on our decades of experience. I am hopeful that the work we are doing on the NATM Dealer Committee related to service technician resources in the NATM Academy and education will help create a network in the industry to combine all our expertise to help
others that either want to start their own business or are adapting and need to grow their business or dealership.
What is most rewarding about your job?
The most rewarding thing is working with and helping families. As a service-focused company, there have been situations where a family comes in and they’ve broken down, or they’re calling stranded on the side of the road. It makes me feel good, people are genuinely happy that we’re able to fix whatever scenario.
We work with people from all walks of life. And whether they’re bringing in the inexpensive trailer or the really expensive trailer – I mean they could be bringing in the little $5,000 boat or the $500,000
boat, but I want to help them no matter what. I want you to be safe from point A to point B. I don’t need a lot in life. I figure if I can do little things to make people happy every day, that’s enough for me.
What inspired you to join the Dealer Committee?
The one thing in the trailer industry is there’s so much knowledge out there but there’s no one platform for it. I want to help educate people. I want to teach people in a way that makes sense to them, whether that be hands on, or by a book, or whatever it may be, I don’t want it to be one narrative. So, the opportunity to make something better, to make a change and leave an imprint, at least on one person that they can hold on to when they’re in their sixties and they’re telling stories to their grandkids, that’s it.
I just want the opportunity to make it the best we can and inform people. So many people come to us and aren’t sure, or have been given false information about something, and I want them to have the right information so that they stay safe. It’s a much different world, and I want them to have the right information instead of the wrong information. I believe NATM can do that.
The Trailer Guy, LLC has been a member of NATM since 2022. To learn more about them, email thetrailerguy.cincy@gmail.com.
NATM is excited to see all the great things Denise Scholle will be doing on the committee! The Association also is looking forward to sharing more insights with members and Dealer Affiliates on who is representing Dealer Affiliates and assisting in growing the Dealer Affiliate Benefit Program. Keep an eye out for the next conversation with one of the Dealer Committee Members! ■
Partnering Up for Warranty Success
Submitted by John Kerr, Marsh McLennan Agency
The NATM warranty program continues to gain momentum, and dealers are excited and signing up to take advantage of the opportunity. In the last two editions of Tracks, we focused on members of the Marsh McLennan Agency (MMA) warranty team who assisted with the design of the NATM warranty program and manage the all-important claims process. In this edition, we highlight members of the sales support team whose role it is to support NATM trailer dealers with the initial set-up, on-going education and continuous support and maintenance of the warranty program. The key to success for many dealers is the partnership they have with their outside sales consultants who support dealers in every phase of the warranty process.
For the MMA/NATM warranty program to have lasting success, we needed to support dealerships by providing access to sales and support resources who are proven leaders and pioneers in the world of warranty. Dealers don’t need to reinvent the wheel or go it alone; dealers can contact any of the sales support team members highlighted below to begin exploring warranty opportunities for their dealership. Please meet the “bootson-the- ground” sales team that joined MMA at the NATM Convention in Las Vegas to launch the NATM warranty program.
Travis Otto, of Malibu Financial, has spent the last fourteen years working with trailer, RV, powersport, and auto dealerships. Travis is a rising star in the industry. At the age of twenty-four, Travis was already making a name for himself in warranty, where he led a team of 200 agents and supported warranty programs in over 2,000 dealerships nationwide.
In 2020, Travis founded Malibu Financial to provide custom dealer solutions in extended warranties. Today, Travis and his team support warranty programs in more than 200 dealerships throughout the country. They train and support over 300 salespeople in these dealerships with custom extended warranty products and tailored educational programs designed to increase profitability. According to Travis, “Far too often, I see dealerships’ warranty programs fail to flourish because they were not properly trained. I created Malibu Financial to deliver impactful education that allows the salesperson and dealership to improve their bottom line and increase customer satisfaction.”
Travis attributes his success to operating by a simple code: “We are a ‘do what’s right’ kind of company. I think of what I would want if I were in my clients’ shoes and just do that. Everything else seems to just work itself out. It’s crazy how far living by that code will take you.”
As an industry thought leader, Travis authored The Ultimate F&I Playbook for the Trailer Industry and launched an innovative online training course for trailer sales and finance professionals. In his free time, he hosts the podcast “So, What’s Your Goal?”, where he interviews influential figures, including Jillian Michaels and Reebok founder Joe Foster, to delve into themes of personal growth and achievement.
Scott Miller of Safe Harbor Resource Group is a seasoned warranty veteran who grew up in dealerships and has been a pioneer of warranty programs for trailer, RV and powersport dealerships. Scott held roles as an F&I Manager, Sales Manager and General Manager in auto and RV dealerships and knows first-hand the opportunities warranties present. Scott and his team at Safe Harbor Resource Group created the first lifetime warranty products for the RV industry which opened new and important revenue streams for dealerships.
Scott’s team has more than 100 years of combined experience helping dealerships succeed through education and training. According to Scott, “Our success is directly tied to the performance and success of the dealer. We don’t exist without the dealer and so we have invested heavily in training and educational resources to support our dealer partners. We invite the dealer to lean on us, we want them to, and we will support them every step of the way.”
The Safe Harbor team includes consultants, F&I managers, trainers, and administrative staff. The agency has created and delivers online classrooms, F&I academies, and performance coaching, all in support of their more than 300 dealer clients in over 40 states. Scott Miller and the team at Safe Harbor are a full dealer agency backed by cutting edge technology and an unwavering commitment to dealer success.
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Travis Otto and Scott Miller work with dealers who have the resources and infrastructure to support a warranty program. These dealerships typically have an F&I department or intend to add an F&I department in the near future. Our next sales partner built their business model for those dealerships that lack an F&I department or are unable to dedicate an employee to lead a dealership warranty program.
Remote Finance Group (RFG) serves as an outsourced warranty and finance department for trailer dealers, and they play a critical role in providing all NATM dealers with access to warranty products. By outsourcing the warranty sales process, dealers don’t have to train and dedicate an employee to the process. RFG provides the warranty and finance specialists who will walk a new trailer owner through the warranty offerings available to them. This is so important, because one-third of customers are conditioned and likely to buy while another third of buyers are open to buying. RFG’s experienced team members make the ask for the dealer and greatly simplify the process.
RFG has over 100 years of experience with warranty and finance and their ownership team was raised in the trailer
world. They are trailer people through and through and provide dealers with access to the additional revenue associated with warranty offerings. RFG joined the MMA team for the roll out of the NATM Warranty Program at the 2024 NATM convention. Since then, they have been signing up trailer dealers at a rapid pace. According to Jay Taylor, CFO and Co-Founder of RFG, “The last year has flown by, and we have been signing up dealers who want to offer warranty products to their customers but lack the human resources or technology to make it happen. The momentum started to build during the 2024 NATM convention and it has only grown as word has spread. In fact, we have had to staff up throughout 2024 to keep pace with the demand.”
While extended warranty programs have been around for more than 70 years, trailer dealers are just now starting to offer warranty and protection products to their customers. For trailer dealers, warranties offer a highly profitable source of revenue and help establish a more loyal customer base. For consumers, warranty products ensure peace of mind and financial protection for their purchase.
Please reach out to Travis, Scott, or RFG through the information provided below and start a discussion on warranty offering for your dealership. ■
Not-for-Profit Philosophy Shapes
NATM Trailer Expo Launching 2025
By Meghan Ryan, NATM Assistant Director
As the not-for-profit 501(c)(6) trade organization that brought you Trailer Safety Week, the National Association of Trailer Manufacturers (NATM) is expanding its educational efforts and support to trailer dealers through the launch of the NATM Trailer Expo: The ultimate lightand medium-duty trailering event of the year. The first NATM Trailer Expo will take place in Oklahoma City, Sept. 16-18, 2025.
This event will bring together all key stakeholders of the light- and medium-duty trailer industry, including trailer dealers, trailer manufacturers, suppliers, service providers, and automotive tow vehicle OEMs. The target audience to attend and walk through the Trailer Expo includes trailer dealers, as well as fleet and government purchasing agents.
The NATM Trailer Expo will, of course, feature an exposition of trailers under 26,000 lbs GVWR on the trade show floor. Additionally, suppliers and service providers that assist dealerships will also be welcome to exhibit. Booth sales for the 2025 Trailer Expo opened in the summer
of 2024. Information about the booth sales process and dates can be found on Page 55, but make sure to sign up for communications regarding the show at www.NATM.com.
Trailers with a Purpose: NATM Reinvesting Trailer Expo Profits for a Better Industry
As the leader in national towing safety efforts, dealers have long looked to NATM for resources for their customers and their businesses. Over the last decade, NATM has fielded frequent requests to close the gap that exists in the trailer dealer realm regarding reputable education, business resources, and self-governance. As requested, NATM is exponentially expanding its dealer support efforts, for more information turn to Page 36. To foot the bill for these new efforts, the NATM Trailer Expo was created.
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Similar to NATM’s annual Convention & Trade Show held in February, which funds Association programming dedicated to trailer manufacturers, the NATM Trailer Expo will utilize the revenue generated from the event to fund dealer-specific programming and benefits. As a not-forprofit association, the profits generated from the Trailer Expo will be reinvested into Dealer Affiliate benefits and industry-wide programming such as Trailer Safety Week, the launch of the 501(c)(3) nonprofit National Trailer Safety Council, the NATM Academy, Dealer Connect network, and more. No other organization in the light- and medium-duty trailer industry utilizes booth sales, sponsorship dollars, and registration revenue to further nationwide trailer safety efforts and launch costly programming to assist trailer dealers.
The primary focus of NATM is directed toward generating benefits for its members and affiliates to further its mission to improve trailer safety. As a not-for-profit, NATM prioritizes the member and affiliate interests over its financial gains as it serves the entire light- and medium-duty trailer industry. The Association operates with a commitment to fostering a mutually beneficial environment for its members and affiliates rather than seeking profits for itself. This approach underscores NATM’s dedication to supporting and advancing the interests of the trailering community, reinforcing a collaborative and safety-driven mindset for all key stakeholders at every level.
OKC offers an exceptional dining and drinking scene for offsite, after-hours networking with customers
Back to Our Roots: Returning to the Beginning
NATM was founded in Chickasha, Oklahoma, in 1987 when five livestock trailer manufacturers unified for better benefits. Nearly 40 years since its inception, NATM is returning to its roots with its first Oklahoma-based event geared specifically for trailer dealers. This event will celebrate the success, growth, and expansion the Association has had over the last four decades leading the industry. Returning “Back to Our Roots” in Oklahoma marks a fresh restart, a full circle, in programming in which NATM launches a new chapter for the trailer industry – this time incorporating trailer dealerships. The launch of The NATM Trailer Expo demonstrates NATM’s understanding of the importance of unifying for the greater good of the trailer industry – just like the five original founding member companies understood back in 1987.
Embracing a collective vision for advancing end-user towing knowledge, NATM is starting a new chapter of collaboration. The trailer industry is stronger together, and this unification is a major step forward in improving towing traffic safety at all levels, as well as supporting the profitability of its members and affiliates.
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OKC: Where the Heartland Meets Cutting-Edge Technology
Oklahoma City’s tagline is, “Where the heartland meets cutting-edge technology,” which also is a fitting description of the trailer industry’s rural roots and its future incorporating technology to improve the industry at the manufacturing, sales, and end-user levels. Not only is OKC conveniently located in the heart of the nation, it sits amid the trailer manufacturing industry and lies within a three hours’ drive of Fort Worth, Texas, which has proven an ideal location for NATM’s programming and contributed to record-breaking success for its annual February Convention & Trade Show.
OKC offers an exceptional dining and drinking scene for offsite, after-hours networking with customers. Fine dining and steakhouses, craft breweries, trendy bars, and sophisticated cocktail lounges are scattered throughout the city, offering a vibrant nightlife for attendees to unwind and socialize after a long day at the NATM Trailer Expo. Trailer dealers,
manufacturers, and suppliers alike will have plenty of options to wine and dine their customers during the week of the show.
State-Of-The-Art Convention Center and Omni Host Hotel
The inaugural 2025 NATM Trailer Expo will be held at the Oklahoma City Convention Center, which was completed in 2020. This convention center is a brand-new, state-of-the-art facility that stands as a testament to modernity and innovation. With its top-notch amenities, spacious meeting rooms, and expansive trade show floor, the OKC Convention Center will not only meet needs but exceed the highest of standards.
The Omni Oklahoma City Hotel is the host hotel for the event and is conveniently located directly across from the OKC Convention Center, which will host the event. Completed in 2021, the 17-story hotel offers luxurious guest rooms and dramatic views of the nearby Scissortail Park and the OKC skyline. Additionally, there
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is a rooftop hotel pool with downtown city views and excellent onsite dining and bar options. Take time for R&R after a week of working the show floor at Omni’s onsite Mokara Spa.
The Omni Oklahoma City Hotel stands out as a pinnacle of beauty and modernity among the venues at which NATM has previously hosted. Renowned for its luxurious accommodations, and sophisticated design, the Omni offers a truly exceptional experience for attendees. The convenience of the neighboring hotel and exhibit hall locations cannot be beaten.
NATM has negotiated a hotel room block rate of only $230 per night, and the hotel reservation link will be live this winter. Please note, NATM will not authorize any group hotel room services to call you or to solicit your business! These third parties also use the NATM logo in their communications, so please ensure to book with those with emails ending in @natm.com.
Elevating Dealer Success Takes Center Stage in Programming
The NATM Trailer Expo will focus on elevating dealer success in the Educational Sessions. With a nearly four-decade track record, NATM has consistently demonstrated its unwavering commitment to its members by providing exemplary support, valuable resources, and dynamic programming and will continue to offer such at the NATM Trailer Expo.
Understanding the evolving needs of its Dealer Affiliates, NATM conducted a comprehensive survey across the country to gain insights into the specific requirements of dealers. The findings underscore a shared goal among dealers to enhance profitability and elevate the end-user experience and knowledge. These crucial insights gleaned from discussions with dealers will serve as the foundation for the NATM Trailer Expo programming with a focus on elevating dealer success.
In her vast discussions and meetings with dealers, NATM Dealer Programming Specialist Andrea Boetticher has found that these dealerships are small businesses, often family-owned and their main focus is profitability. As a result, the in-person educational lineup will be geared towards increasing the profitability of dealerships. Profitability is not just determined by the sales process, but by overall business practices which NATM plans to assist with. Boetticher also has found that dealers want to meet with their peers, and NATM intends to
Participate in the Trailer Expo Location and Workshop Survey.
create business engagement groups and connect dealers with non-competitors to discuss challenges, solutions, and more.
NATM is soliciting feedback from Dealer Affiliates on what topics they want addressed with the in-person workshop lineup. To help curate the future of NATM Trailer Expo programming, participate in the Trailer Expo Location and Workshop Survey, scan the provided QR code. Have an idea for additional programming or interested in joining as a Dealer Affiliate for only $150 annually? Visit www.NATM.com/ dealers or email Dealers@natm.com for more information.
Looking Ahead: Fort Worth, Texas - October 6-8, 2026
The Association is looking ahead and already planning future NATM Trailer Expos in the coming years. Building on the success of previous events, the 2026 NATM Trailer Expo will be in Fort Worth, Texas, from Oct. 6-8, 2026. Mark your calendars now!
Texas, known for its booming trailer manufacturing industry, has proven to be an ideal location for NATM’s programming, contributing to record-breaking success. Its central location makes it convenient for NATM Trailer Manufacturer Members to drive in and exhibit their latest models. Additionally, the strategic location is perfect for dealers to visit and engage throughout the week. NATM is committed to expanding and enhancing the event and is actively seeking input from Dealer Affiliates on their location preferences to ensure continued growth and success. To be a part of this exciting initiative, interested parties can easily participate by scanning the provided QR code on the facing page.
NATM is excited for this new chapter in the Association and looks forward to seeing you in OKC in 2025! If you have any questions regarding the 2025 NATM Trailer Expo, contact NATM Events Director Aileen Valido at Aileen.Valido@natm. com or (785) 272-4433. Interested in joining as a Dealer Affiliate for only $150 annually? Visit www.NATM.com/dealers or email Dealers@natm.com for more information. ■
Fine dining, steakhouses, craft breweries, trendy bars, and sophisticated cocktail lounges are scattered throughout OKC offering a vibrant nightlife for attendees to unwind and socialize after a long day at the NATM Trailer Expo.
NATM Trailer Expo
Date: September 16-18, 2025
Location: Oklahoma City, Oklahoma
Venue: OKC Convention Center
Host Hotel: Omni Oklahoma City Hotel
2025 Trailer Expo Developing Schedule
Oklahoma City, Oklahoma
September 16-18, 2025
Sunday, Sept. 14
Exhibitor Move-In:
Type A: Groups 1 and 2
Noon - 8:00 p.m.
Exhibit Hall ABCD
Monday, Sept. 15
Exhibitor Move-In:
Type A: Groups 1 and 2
Type B: Groups 1 and 2
8:00 a.m. - 6 p.m.
Exhibit Hall ABCD
Registration
9:00 a.m. – 7:00 p.m.
Exhibit Hall ABCD
Welcome Event with Dueling Pianos
5:00 p.m. – 8:00 p.m.
Room: Omni Hotel -
Five Moons Ballroom
Tuesday, Sept. 16
Registration
7:30 a.m. – 7:00 p.m.
Exhibit Hall ABCD
Exhibitor Move-In
7:30 a.m. - 9:00 a.m.
Exhibit Hall ABCD
General Session -
Kick Off Event
8:00 a.m. – 9:30 a.m.
Room: Ballroom B
Exhibit Hall Open
9 a.m. - 6 p.m.
Exhibit Hall ABCD
Educational Session 1
9:45 a.m. - 10:30 a.m.
Room: 208AB
Educational Session 2
10:30 a.m. – 11:15 a.m.
Room: 208AB
Educational Session 3
11:15 a.m. – 12:00 p.m.
Room: 208AB
Lunch and Learn
12:00 p.m. - 1:45 p.m.
Room: Ballroom B
Dealer Reception
4:30 p.m. – 6:00 p.m.
Exhibit Hall ABCD
Wednesday, Sept. 17
Registration
7:30 a.m. – 5:00 p.m.
Exhibit Hall ABCD
Educational Session 4
8:00 a.m. – 8:45 a.m.
Room: 208AB
Educational Session 5
8:45 a.m. – 9:30 a.m.
Room: 208AB
*Space limited to 60 participants. Pre-registration required.
Exhibit Hall Open
9:00 a.m. – 2:00 p.m.
Exhibit Hall ABCD
Lunch with the Exhibitors
11:30 a.m. – 1:00 p.m.
Exhibit Hall ABCD
Closing Session: Economist Macro Talk
2:00 p.m. - 2:45 p.m.
Room: 208AB
Exhibitor Move Out
Type B: Groups 1 and 2
2:00 p.m.- 8:00 p.m.
Exhibit Hall ABCD
Closing Session: Economist Micro Talk
2:45 p.m. - 3:30 p.m.
Room: 208AB
Break
3:30 -3:45
Dealer Roundtables*
3:45 - 4:30 p.m.
Room: TBD
Dealer Roundtables*
4:30 p.m. - 5:15 p.m.
Room: TBD
Thursday, Sept. 18
Exhibitor Move Out: All Exhibitor Types
8:00 a.m. - 8:00 p.m.
Exhibit Hall ABCD
Support the Industry Through NATM Trailer Expo Sponsorships
By Aileen Valido, NATM Events Director
The National Association of Trailer Manufacturers (NATM) is headed to Oklahoma City for the inaugural 2025 Trailer Expo taking place Sept. 16-18, 2025, and the Association has several sponsorship opportunities available. Sponsoring the NATM Trailer Expo helps the Association’s effort to improve safety and the goal of unifying the industry.
As the only not-for-profit trade organization in the lightand medium-duty trailer industry, the revenue generated from the NATM Trailer Expo will directly fund the NATM Dealer Affiliate and membership programming and benefits. Additionally, NATM is bringing in dealers to help lead programming with representation on the NATM Board of Directors and Dealer Committee.
Not only does sponsoring provide excellent brand exposure and visibility within the light- and medium-duty trailer manufacturing realm, but it also demonstrates your commitment to the industry. If you are looking to reach the decision-makers in the industry, this is the event to make an impression! What better way to market to dealer attendees than to show your support of NATM by sponsoring an item or event at the Trailer Expo?
The NATM Trailer Expo offers an array of sponsorship opportunities to elevate your brand, including the following sponsorships, which are available:
Registration Desk -
$7,500
› Your company’s logo and booth number will be the first thing attendees see as they approach the registration desk.
Keynote Speaker -
$8,000
› Sponsor the keynote speaker at the Awards Luncheon and have your brand prominently displayed during the introduction and closing of the speech.
Educational Sessions -
$6,500
› By sponsoring the Educational Sessions, your company will get the opportunity to briefly speak before each session
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begins. Branded table signs are placed on tables each day. Branded materials also may be set out by the sponsor.
Virtual Swag Bag Advertisement- $1,000
› Reach attendees ahead of the event with your coupons, special event offers, and booth information by advertising in the 2025 NATM Expo Virtual Swag Bag email featuring exhibitor highlights and special offers.
Full Prospect Reach
- $1,500 | 4 Available
Attendee Badge - $6,000
› Reach every single conference attendee by placing your company’s logo on all pre-registered attendee badges. This badge grants access to events and is given to all pre-registered attendees when they arrive at the expo.
› Reach potential customers before the show even starts by sponsoring a full-prospect email. Being featured in an official email will have attendees talking about your company long before they even step foot on the show floor. Emails include registration announcements and Trade Show announcements.
Sponsorships play a crucial role in strengthening your marketing strategy. They enable you to connect with a specific and engaged audience, contributing essential financial support to facilitate top-notch education, networking opportunities, and trailer exhibitions. This benefits trailer dealers, manufacturers, suppliers, and service providers specializing in units under 26,000 lbs GVWR. These events showcase a collaborative platform, uniting trailer dealers with trailer manufacturers, suppliers, and service providers offering components and services tailored to enhance the success of dealerships and service departments.
If you have any questions about the 2025 NATM Trailer Expo Sponsorships, contact Andrea Boetticher at Andrea. Boetticher@natm.com or call (785) 272-4433. ■
Unite for Progress: Booth Sales Open for the 2025 NATM Trailer Expo
By Meghan Ryan, NATM Assistant Director
The National Association of Trailer Manufacturers (NATM) is thrilled to announce that all booth sales phases are now open for the inaugural NATM Trailer Expo, happening Sept. 16-18, 2025, at the new Oklahoma City Convention Center and Omni Hotel. As the NATM Trailer Expo approaches, excitement is building rapidly, with big names from the trailer industry already reserving exhibit space. This premier event promises to be a landmark gathering, underscoring NATM’s nearly forty-year commitment to industry advancement and roadway safety.
As the only not-for-profit organization dedicated to the light- and medium-duty trailer industry, NATM will reinvest revenue from the NATM Trailer Expo back into initiatives benefiting the entire industry. The NATM Expo offers an opportunity for trailer manufacturers, suppliers, and service providers to spotlight their innovations while supporting a greater cause. Funds raised will help expand educational resources, improve trailer safety nationwide, and enhance NATM’s advocacy efforts. Through this NATM Trailer Expo for trailer dealerships and its annual NATM Convention & Trade Show each February for trailer manufacturers, NATM can keep membership dues affordable, even amidst rising costs, ensuring members can rely on NATM’s services year-round.
Booth Sales Are Open: Reserve Your Spot Today!
With all phases now open, trailer manufacturers, parts suppliers, and service providers catering to trailer dealerships can select their booth spaces. Booths are sold in 10’x10’ increments, with rates structured to accommodate exhibitors of all types. NATM trailer manufacturers enjoy a discounted rate of $1,100 per booth, while non-member rates are $2,200. NATM member suppliers and service providers can exhibit at $1,400 per booth, while non-members are $2,800.
This year’s debut NATM Trailer Expo provides exhibitors with prime networking opportunities and visibility in front of industry leaders, buyers, and decision-makers.
Take advantage of early-bird discounts on booth space and secure prime real estate before April 1, 2025. For those looking to make a big impact, discounts are available for exhibitors purchasing multiple booths. Don’t miss this chance to save and maximize your exposure at the NATM Trailer Expo! Interested in exhibiting? Contact NATM Membership Specialist Kevin Sander at Kevin.Sander@natm.com or (785) 272-4433.
Early Bird Discounts on Exhibit Booths
Early bird pricing offers substantial savings for those reserving larger booth spaces:
› 1-7 Booths: No Discount
› 8-11 Booths: 5% Discount
› 12-17 Booths: 10% Discount
› 18-35 Booths: 15% Discount
› 36-60 Booths: 20% Discount
These savings are available through April 1, 2025, so plan ahead to secure your booth space while benefiting from these early discounts.
The excitement for the inaugural NATM Trailer Expo is palpable, and with industry-leading exhibitors already on board, this event promises to be an unparalleled opportunity for growth, networking, and innovation.
If you have questions regarding exhibit space, contact NATM Membership Specialist Kevin Sander at Kevin. Sander@natm.com or (785) 272-4433. This NATM Trailer Expo represents a unique opportunity to drive progress, support industry safety, and showcase your brand’s impact in the trailer world. Join NATM in Oklahoma City to be part of something extraordinary! ■
Fort Worth Bound: NATM 2026 Hauls the Trailer Industry Back to Texas
By Meghan Ryan, NATM Assistant Director
The National Association of Trailer Manufacturers (NATM) is thrilled to announce that its 2026 Convention & Trade Show will be held in the vibrant city of Fort Worth, Texas, Feb. 23-26, 2026. Known for its welcoming atmosphere and booming industry network, Fort Worth has long been a favorite for NATM Members. The last NATM Convention that was held here set attendance records, bringing together the industry’s top minds and innovators. In 2026, NATM is expecting even more excitement — and this year, booth sales will open earlier than ever to make it easier for exhibitors to secure their spots.
Booth Selection: Reserve Your Space Early
For NATM’s 2026 event, NATM Members can secure a 10’ x 10’ booth for $2,100, while non-members can book the same space for $4,200. This year, booth selection is available earlier, giving you more time to prepare for the trade show and maximize your exposure. The selection process begins with priority for 2025 sponsors on March 5, followed by non-sponsor exhibitors from the previous year on April 22. The general membership will be able to choose booth space beginning May 28, and non-members will have access starting
June 25. Keep an eye out for booth sales dates or reach out to NATM Events Director Aileen Valido at Aileen.Valido@natm. com for more information and to secure your place in line!
Sponsorship Opportunities: Make a Lasting Impact
Sponsors are the backbone of the NATM Convention & Trade Show, helping make this event bigger and better each year. Sponsorship opportunities range from $250 to $50,000, allowing every budget size to find a way to shine. Sponsors get a jumpstart on booth selection before other exhibitors and receive valuable visibility both at the event and through NATM’s digital platforms, including the website and mobile app. Sponsorship helps you stand out and drive traffic to your booth, so consider this opportunity to elevate your brand’s presence.
details and to secure your spot, contact Membership & Events Coordinator Catie Rutkowski at Catie.Rutkowski@natm.com and be sure to join the Convention email list for the latest updates.
Hotel Information: Stay Close to the Action
NATM has arranged a comfortable and convenient stay at the Omni Fort Worth Hotel, directly across from the Fort Worth Convention Center. With a negotiated room block rate of $269 per night, the Omni provides an ideal blend of convenience and modern comfort. We also have an additional room block at Fairfield Inn & Suites Fort Worth Downtown, available for $229 per night. Both options keep you close to the convention center and all the excitement of the 2026 show.
New Attendee Promotion: Special Perks for First-Timers
Are you new to the NATM Convention & Trade Show? Has it been more than five years since you last attended? You may qualify for NATM’s exclusive New Attendee Promotion! Eligible companies will enjoy two complimentary full registrations, two spouse/partner registrations, and up to two complimentary hotel nights at the host hotel. With limited rooms available on a first-come, first-served basis, this is a fantastic opportunity for newcomers to get the full Convention experience. For more
Questions? Contact Us!
For more information on booth selection, sponsorship opportunities, or general inquiries about the 2026 NATM Convention & Trade Show, reach out to NATM Events Director Aileen Valido at Aileen.Valido@natm. com. Don’t miss your chance to be part of this exciting event in Fort Worth! Visit www.NATM.com/Convention to stay updated on all things convention related.
Mark your calendars, pack your bags, and get ready to make 2026 a year to remember at NATM’s Convention & Trade Show in Fort Worth! NATM can’t wait to welcome you back to Texas. ■
Conspicuity DOTC2 Tape
2026 Convention Developing Schedule
Forth Worth, Texas |
February 23-26,
2026
Monday, February 23rd
Registration
4:00 p.m. – 7:00 p.m.
Convention Welcome Networking Event with Dueling Pianos
5:00 p.m. – 8:00 p.m.
Tuesday, February 24th
Registration
8:30 a.m. – 7:00 p.m.
Workshop Session 1
9:30 a.m. – 11:00 a.m.
Technical Forum Session 1
9:30 a.m. – 11:00 a.m.
Awards Lunch & Keynote Speaker
11:00 a.m. – 1:30 p.m.
› 11:00-11:45 - Lunch
› 11:45-12:15 - NATM Update and Awards
› 12:30-1:30 - Keynote Speaker
Exhibitor Move In
Noon – 6:00 p.m.
Workshop Session 2
2:00 p.m. – 3:45 p.m.
Technical Forum Session 2
2:00 p.m. – 3:45 p.m.
NATM PAC Reception**
3:50 p.m. – 4:30 p.m.
Newcomer Orientation & Reception
4:00 p.m. – 6:00 p.m.
President’s Reception
6:00 p.m. – 7:30 p.m.
**The PAC Reception may only be attended by NATM's "Restricted Class," which includes certain NATM employees, individual and other noncorporate NATM Members, and certain employees of corporate members with pre-approval.
Booth Selection Process in Place for 2026 Fort Worth Convention & Trade Show
By Aileen Valido, NATM Events Director
The National Association of Trailer Manufacturers (NATM) Convention & Trade Show features suppliers and service providers exhibiting on the show floor, while light- and medium-duty trailer manufacturers walk the floors to shop. Once again, NATM is using Map Your Show’s online booth sales software for the NATM Convention & Trade Show which will be held at the Fort Worth Convention Center in Fort Worth, Texas, Feb. 23-26, 2026. This program allows real-time booth selection and significant time savings for exhibitors. The cost for NATM Members for a 10’ x 10’ booth is $2,100. Booth spaces for non-members of NATM are $4,200. The booth cost includes two complimentary booth worker registrations. The opportunity to select exhibitor space at the 2026 Convention & Trade Show will be made available in the following phases:
Phase 1
2025 sponsors will choose their booths first in the order of their sponsorship levels during the following dates:
› • $30,000 and higher – March 5 – 9
› • $10,000 – $29,999 – March 10 – 18
› • $7,500 – $9,999 – March 19 – 24
› • $5,500 – $7,499 – March 25 – 30
› • $2,500 – $5,499 – March 31 – April 6
› • $1,000 – $2,499 – April 7 –13
› • $250 – $999 – April 14 – 21
Phase 2
2025 non-sponsor exhibitors select their booths April 22 –May 27, 2025
Phase 3
The general membership will be allowed to choose booth space beginning May 28, 2025
Phase 4
Non-members will be allowed to choose booth space beginning June 25, 2025
On the day your booth selection window opens, you will receive an email from NATM notifying you that the booth sales application is now available online for your company. The email contains a unique code that when entered, prepopulates the online booth sales application. Once logged in, exhibitors can view the 2026 Trade Show floor plan and select the desired booth(s). During the completion of the online application, exhibitors pay for their booth(s) with a credit card. Once NATM approves the application, an email containing login credentials to the exhibitor dashboard is sent. The dashboard allows exhibitors to update their company profile and contact information and view other important information relevant to the upcoming show.
As always, the sign-up for booth space is first come, first served. You can sign up at any time after your group’s window begins. If you miss the window for your group, the privilege of choosing during your group’s time is lost. Be sure to mark your calendar to remember to sign up as soon as you receive your email from NATM!
If you have any questions regarding how to book your exhibit space at the 2026 NATM Convention & Trade Show, contact NATM Events Director Aileen Valido at Aileen.Valido@natm.com or (785) 272-4433. ■
Past Sponsors Garner First Right of Refusal for 2026
By Aileen Valido, NATM Events Director
Thank you to all who have contributed to the planning and excitement for the upcoming 2025 National Association of Trailer Manufacturers (NATM) Convention & Trade Show in Nashville, Tennessee. The event promises to be a resounding success, thanks to the support and participation of our members, exhibitors, and sponsors. We are thrilled to carry this momentum forward as we plan for the 2026 Convention & Trade Show, returning to Fort Worth, Texas, Feb. 23-26, 2026.
Sponsorship opportunities for the 2026 Convention & Trade Show are now open, offering a variety of options for organizations looking to increase brand visibility and engage with industry leaders. Returning sponsors have first right of refusal to renew their preferred sponsorships until Jan. 20, 2025,
before these opportunities are opened to other members.
We are also excited to announce that the 2026 Convention Welcome Event in Fort Worth will once again feature a lively Dueling Pianos performance on Monday, Feb. 23, 2026. More details about this networking opportunity will be shared in the coming months.
For the full list of 2026 sponsorship opportunities, contact NATM Events Director Aileen Valido at Aileen.Valido@natm.com.
As always, we appreciate the ongoing support of NATM Members and look forward to a successful 2025 show and beyond. Please feel free to reach out with any questions! ■
Renewing NATM Membership for 2025: A Symbol of Dedication to Trailer Safety
By Meghan Ryan, NATM Assistant Director
As the only not-for-profit 501(c)(6) association serving the light- and medium-duty trailer industry, the National Association of Trailer Manufacturers (NATM) stands firmly in its commitment to advancing and unifying the light- and medium-duty trailer industry. For nearly 40 years, NATM has improved the safety of the roadways through its Compliance Verification Program and has facilitated invaluable connections among its members. As the new year has begun, NATM invites you to renew your membership and continue this journey. Renewing your NATM membership is a symbol of your ongoing dedication to the betterment of the industry and the improvement of trailer safety and performance.
NATM has evolved into an association that unites trailer manufacturers, trailer dealers, suppliers, service providers, OEM automotive manufacturers, industry leaders, and key stakeholders from across the nation and abroad. Annual membership dues directly contribute to NATM’s robust portfolio of programming and initiatives to improve trailer safety at multiple levels. This includes the NATM Compliance Verification Program, the newly launching NATM Academy, Trailer Safety Week, publications, and educational programming for our members.
The 2025 membership renewals were sent to main contacts in mid-November, which makes this the perfect time for the Association to reflect on how membership dues are critical in supporting the actions, services, and educational programming that NATM provides for its members and the light- and medium-duty trailer industry. NATM is constantly evaluating costs and benefits to ensure your annual membership investment is met with valuable returns.
In 2024, membership dues allowed NATM to:
› Host the highly successful 2024 NATM Convention & Trade Show in Las Vegas, that featured roughly 1,400 attendees and a record number of new exhibitors.
› Continue the Association’s Strategic Plan focusing on industry growth, increasing brand awareness, and continuously improving the NATM Compliance Verification Program.
› Grow the reach of the annual Trailer Safety Week, including the expansion of strategic partnerships and access to additional resources.
› Devote resources to marketing the NATM Compliance Verification Program and benefits of the Association to the industry as well as end-users to grow the value of the NATM Compliance Decal.
› Educate members of Congress during the annual Regulatory Roundup and Capitol Hill Visits.
› Update the 2024 Guidelines for Recommended Minimum Manufacturing Practices for Light- andMedium Duty Trailers, also known as Guidelines.
› Host educational Webinar Series to grow members’ education opportunities
› Continue offering the NATM Association Retirement Plan for member companies to offer their employees.
› Launch NATM Connect so NATM Dealer Affiliates can connect and talk shop with one another
NATM’s commitment is to its members and ultimately to trailer safety. Supporting NATM Members’ ability to grow and prosper, while also contributing to the safety of the nation’s roadways, is what drives the Association’s work. Your support of this mission and your integral feedback along the way are vital to NATM’s success. NATM looks forward to continuing this important work in the coming year!
2025 NATM Membership Dues
Your 2025 NATM membership renewal notice was emailed to the attention of your accounts payable department in November. Dues will stay the same once again for 2025 as NATM understands the economic difficulties many companies are facing.
NATM is pleased to announce that membership dues will not be increasing for 2025. We understand the economic challenges our members are facing, from the impacts of natural disasters across the country to the uncertain economic outlook for 2025 including tariffs. Our goal is to support our members by maintaining affordability during these difficult times, and we are committed to helping you succeed in the year ahead.
For 2025, Membership Dues are:
› Regular Members (Trailer Manufacturers): $995
› Branch Regular Members (Trailer Manufacturers): $325
› Branch Associate Membership (Suppliers/ Service Providers): $150
› Trailer Dealer Affiliates: $150
› Branch Trailer Dealer Affiliates: $150
› Tow Vehicle OEM Membership (Automotive Manufacturers): $150
You have the option to renew your membership online at www.NATM.com. Log into the NATM Member Compass to view and pay the invoice. Should you decide to pay online, please advise accounts payable to disregard the notice.
Membership dues must be paid no later than Jan. 31, 2025. Any dues not received by Jan. 31, 2025, will be considered delinquent, and all membership benefits will be terminated until paid per the NATM Bylaws.
NATM greatly values your membership, and 2025 promises to be another fantastic year to be a NATM Member. You can pay by check, over the phone, or online at www.NATM.com using the NATM Member Compass section at any time.
If you have questions, contact NATM Membership & Events Coordinator Catie Rutkowski at (785) 2724433 or Catie.Rutkowksi@natm.com. ■
NATM Shifts Tracks Dealer Issue to Coincide with Trailer Expo in Fall
By Samantha Darling LaCount, NATM Tracks Editor
National Association of Trailer Manufacturers (NATM) Dealer Affiliates know the March/April issue of Tracks Magazine as the Special Dealer Issue. It is loaded with content tailored specifically for dealers and is mailed out to an additional 5,000 trailer dealerships nationwide.
NATM is shifting when the dealer issue is published. The Tracks Magazine Special Dealer Issue will now be the September/October issue each year. The magazine will bring the same content and the extended reach Dealer Affiliates have come to expect.
This issue shift will allow the Special Dealer Issue to coincide with the NATM Trailer Expo. Manufacturers’ advertising can serve two purposes! You can get your advertising in front of the thousands of additional dealers and showcase that your company is attending the Trailer Expo. If your ad includes your booth number, dealers will know right where to find you.
NATM knows manufacturers and suppliers are busy. To promote your company and your attendance at the Expo as easily as
possible, NATM has created a Trailer Expo advertising bundle! You’ll get two full-page Tracks ads – one in the July/August issue leading up to the event, and one in the September/October, issue which will coincide with and be available at the Trailer Expo. Also included is a spot in the Virtual Swag Bag emails. This interactive PDF is emailed to all registered attendees twice before the Expo. Your ad will be hyperlinked and can lead to a special Expo landing page or your company’s website.
This package is the official NATM channel to get your company and booth number out in front of attendees before the Expo begins! You provide the artwork, and NATM does the rest! Let NATM put in the leg work ahead of the show, so you have a jump start before your future clients even make it to Oklahoma City.
If you’re interested in advertising your NATM Trailer Expo attendance AND reaching thousands of additional dealerships, you can join the Special Dealer Issue Interest List by contacting NATM Tracks Editor Samantha Darling LaCount at Samantha.Darling@natm.com. ■
Hauling Hope: NATM Members Aid Those Affected by Natural Disasters
By Samantha Darling LaCount, NATM Tracks Editor
On Sept. 26, Hurricane Helene made landfall and left behind widespread destruction and fatalities across the Southeastern United States. Then, less than two weeks later on Oct. 9, Hurricane Milton swept across Florida bringing about a tornado outbreak with at least 19 confirmed tornadoes and widespread flooding.
There have been climbing fatality numbers. Millions were without power and entire communities are left wondering how to pick up the pieces. When natural disasters hit like this, it can be hard to see what can be done to help.
Members of the National Association of Trailer Manufacturers (NATM) have risen to the occasion,
offering their support wherever possible, utilizing their trailers to assist. U-Haul answered the call by providing those affected by the hurricanes with one month of free self-storage.
“U-Haul Companies across the entire Southeast have been working diligently to meet the urgent needs of families impacted by Hurricanes Helene and Milton. These efforts have included offering our disaster relief program, which includes 30 days of free self-storage or U-Box portable container usage, at participating facilities to anyone seeking a dry and secure space for their belongings,” said Marco Garcia, the director of engineering services with U-Haul and NATM President.
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“More than 430 U-Haul-owned stores in 10 states offered (and continue to offer) this goodwill gesture before or after Helene,” added Jeff Lockridge, U-Haul manager of media and public relations. “Additionally, this week every U-Haul Company across Florida, Georgia, and South Carolina reiterated they will keep the disaster relief program in place for weeks to come to assist Hurricane Milton evacuees, as well as families that need help during the clean-up process after the storm.”
All 14 U-Haul Companies with operations in Florida made their 172 centers available to offer the disaster relief program. This allowed every Floridian 30 days of free storage at any U-Haul center in the state.
“Floridians have to remain vigilant with another powerful hurricane barreling our way, and it’s a stressful time for families looking to stay out of harm’s way,” Mario Martinez,
U-Haul area district vice president for Florida’s southern region, said in a press release. “Finding safety away from the storm and protecting your family comes first. But if we can help by securing a family’s valued possessions in a U-Haul facility during these storms at no cost for one month, we are happy to provide that service to our neighbors.”
A little further north, 35 miles east of Pittsburgh, Pennsylvania, phones have been ringing off the hook for Lang Specialty Trailers. The company manufactures restroom, shower, and laundry trailers with rugged steel frames, composite walls, and expertly designed plumbing, making them perfect for disaster relief efforts. However, meeting the current high demand that the country is experiencing is quite challenging.
“We were lucky enough to have some of our big shower trailers in stock at the time. Last week, if I would have had 50 shower trailers and 50 laundry trailers, I would have sold them all,” said the Director of Sales and Marketing with Lang, Don Bushey. “We only had five shower trailers
A Lang Specialty Trailers eight station shower and four station hand wash combo trailer is stationed in Augusta, Georgia, for use by those affected by Hurricane Helene. Photo provided by Lang Specialty Trailers.
in stock, and they were gone that first Monday.”
Lang Specialty Trailers has ramped up production to meet the continued demand throughout the southeast. The production crews typically work four days a week, but right now they’re working six. With the extent of the damage and how long it’s going to take to recover, Bushey says they’re looking at keeping the extended workdays throughout the end of year at least.
“There’s so much devastation down there,” Bushey said. “There are no water lines. There are no sewer lines, there are no roads. So that is not something that is going to get fixed overnight.”
Samantha Rutkowski, marketing coordinator with Lang Specialty Trailers, sees those affected by the hurricanes and when their trailers are helping them out on social media. While her role isn’t building trailers, she and others in similar roles also play a part in disaster relief.
“Our trailers are so involved in that aspect of relief. That’s really what they’re built for. So we’re keeping a pulse on what’s going on out there. We’re making sure that anything that we do is respectful in terms of marketing efforts
on social media and the content that we’re putting out,” Rutkowski said. “We want to be very respectful towards everyone that was impacted and how they were impacted.”
Lang is going above and beyond to help out those affected. While their stock is limited, they’re helping to connect people in need with trailers, even when it’s not theirs, that can help them.
“I just had someone message us on Instagram. They’re a disaster relief, rental company, not so much looking to buy, but just looking to rent anything that they can get, and that’s where our sales team comes into play – really helping to try to coordinate with other rental companies to get things where they need to go and coordinating that network of rental companies and operators,” Rutkowski said. “So we’ve been really trying to support in that regard as well.”
“It’s not always about selling something,” Bushey added. “It’s about helping people down there.”
Lang Specialty Trailers has been a member of NATM since 2014. To learn more about them, visit www.langrestroomtrailers.com.
U-Haul has been a member of NATM since 2008. To learn more about them, visit www.uhaul.com. ■
MODULAR BUCKING BARS
Kim Crabb: The Heart and Soul Behind Diamond C Trailers
By Klaire Perez, NATM Marketing Coordinator
In the early 1980s, Kim Crabb found herself at a crossroads. She was working for a local trailer manufacturer, but by 1984, the company went out of business, leaving its customers without products and its workers without jobs. Faced with this uncertain situation, Kim, who was pregnant with her third child at the time, didn’t just look for a way to survive — she and her husband, Mike, decided to build something of their own. Fueled by their determination and a shared dream, they founded Diamond C Trailers in 1985.
Building from the Ground Up
The company started small but with a big vision, and over the years, it has grown into a family-owned and operated business that now employs over 900 team members. Located in Mount Pleasant, Texas, Diamond C thrives on the foundational principles of “Do Work, Love Strong”—a culture that Kim Crabb has exemplified from day one.
For 39 and a half years, Kim has been the heart of the company, playing an integral role in supporting and nurturing the team. She continues to maintain records of every trailer Diamond C has produced since 1985. Her deep connection to the company’s history allows her to assist customers, law enforcement, and buyers of used trailers with specifications, build records, and licensing — an invaluable service to those who rely on Diamond C’s legacy.
Mentorship and Family Leadership
Kim’s dedication to the business isn’t limited to the office. She has mentored her sons, Jeffery (now CEO) and Jacob (Executive VP of Branding), helping to guide them as they take the helm of the company she and Mike built. Her influence extends to the broader community, where she is deeply involved in service, being an active member at their local church, serving her third term on the Mount Pleasant School Board, and holding various roles at the Mount Pleasant Texas Chamber of Commerce over the years. Her heart for the children and families in Mount Pleasant is evident in everything she does.
Commitment to Community and Service
Within Diamond C, Kim leads by example, balancing compassion with hard work. She’s active in a year-round fundraising board that supports Diamond C team members and their families who face unexpected hardships. No matter how big Diamond C grows, Kim remains grounded, continuing to answer phones, open mail, and handle tasks she’s been doing for almost 40 years.
Recognition and Lasting Impact
Kim’s humility and selflessness are some of her most striking qualities. Despite her immense contributions, she has never sought recognition for her work. “I don’t do any of this and never have for recognition,” she said.
“People will ask for help with an event, and say we’ll put your name out there or do this advertising. I said, I don’t care if my name’s out there or not — I’m happy to help.”
Yet, recognition has found her. In 2016, Kim was awarded the Mount Pleasant Chamber of Commerce’s “Citizen of the Year” for her tireless dedication to the community. And when Diamond C was named a Texas Workforce Commission Large Employer of the Year finalist in 2022, Kim was overwhelmed with gratitude. “It was just so amazing to me, and I was just so excited,” she said.
Those who have worked alongside Kim have nothing but admiration for her resilience and character. “I have watched her be steadfast and persevere for almost 40 years in this industry through good times and hard times,” said Mike Crabb, Co-Founder of Diamond C Trailer Mfg. “Her faith guides her, and she is able to be a light and shining example of positivity and wisdom to others, no matter the circumstances. Her dedication, guidance, and love for the trailer business are one of the huge reasons Diamond C is where we are today.”
Kim Crabb is not only the co-founder of Diamond C; she is its heart. Her unwavering dedication to the business, her family, and the community has shaped Diamond C into what it is today—a company built on love, hard work, and the desire to positively impact the lives of those around her.
Diamond C has been a member of NATM since 1995. To learn more about them, visit www.diamondctrailers.com. ■
Maine Trailer’s Service Department Goes Above and Beyond
By Izabella Chesney, NATM Marketing Specialist
As the benefits for the National Association of Trailer Manufacturers (NATM) Dealer Affiliates grow, so do the marketing campaigns. Call to Service is a campaign where NATM aims to highlight and acknowledge service departments for their vital contribution to the success of trailer dealerships. NATM is excited to launch this campaign and give dealers a chance to showcase their service departments and shine a light on the crew that makes such a difference in their businesses.
NATM is thrilled to highlight Maine Trailer, Inc., whose service department excels in many aspects and thrives on keeping its customers at the forefront of everything they do! NATM got the opportunity to speak with Maine Trailer Marketing Manager Chris Brady and Operations Manager Rick Hathaway and dove deep into what makes their service department so unique!
A little about Maine Trailer, Inc.:
Maine Trailer started in 1985 as a furniture company but quickly grew into much more. The owner realized he had to store and transport furniture, which led him on the path of getting into the storage and trailer business. They realized that to be in the trailer business, they would need a parts and service department
to maintain their trailers, so Maine Trailer, Inc. was born.
The main branch is in Hampden, Maine, but they also have a secondary location in Auburn, Maine. Hampden is their home base, where they do all aspects of their business, and Auburn has more trailer and container sales along with rentals.
Maine Trailer has five pillars to its business: sales, leasing, parts, services, and registration. If it has to do with trailers or containers, they do it and they have you covered in all aspects. They wanted to make it an easy, one-stop shop for their community. Their service department began as a need to keep their trailers going, but it grew to become something that their customers could depend on.
What Makes Their Service Department Stand Out?
What sets them apart is their skill set, says Hathaway. They aren’t afraid to dig into any job and jump at the opportunity to try new things. They recently worked on completing a smokehouse trailer for one of their local fire training institutes. They took a 24-foot enclosed trailer, stripped it down to the bare frame of the trailer, and repaired and rebuilt it to the client’s
needs. Their projects don’t stop there. They also worked with their local power company on a 53-foot step deck with an entire substation on it that they had to work on with a time crunch to ensure the cities that substation serviced had access to power.
They strive to help not only their customers but also their community. Their service team of five employees and the service department manager are all trained in aluminum welding and ready to tackle any job, ultimately making them stand out. From working on trailers to creating offices out of containers, they look forward to a challenge and welcome the change of task.
Most Rewarding Part and Future Goals
Though being ready to take on any job can come with challenges, it also is rewarding. The variety of projects they work on makes every day unique. Along with making their customers happy, they appreciate the gratitude their customers show them, whether it be through a review or a heartfelt email to the owner expressing their appreciation for their service department experience. Being able to share that feedback with the service technicians who work on it is also rewarding, and it ensures that they know that what they do matters.
Brady says he does his best to get pictures of the team while they work on projects. He mentioned that you can see pride on the employees’ faces whenever they are working on a job. It encourages him to take before and after photos so you can really see the difference. It’s very clear that their service department is proud of the work they are doing and enjoys the variety of projects that they take on.
They look forward to the future and the growth that is to come. In addition to working on unique projects, they hope to grow their service team.
What Value Does the Service Department Bring to Maine Trailer, Inc.?
People may not be purchasing their trailers because Maine Trailer has a service department, but when their customers need it, it’s there, and it’s nice to have that peace of mind. The company’s five pillars make it easy for customers to know they are supported every step of the way. The service department adds value to its customers’ experiences and reassures them that if they need anything, Maine Trailer, Inc. has their backs.
Myths vs Facts
Myth: Warranty is always a black eye.
Fact: Maine Trailer strives to make things right if your trailer has problems, even if they are outside the manufacturer’s warranty. Maine Trailer, Inc. will make it right. Though warranty can be complicated, that doesn’t stop them from running with it and keeping trailers on the road!
Myth: Every Service Department is the same.
Fact: Maine Trailer is dedicated to its customers and providing them with the best experiences. Whether you need a job redone or trailer repairs on the side of the road, they are there for you.
Maine Trailer Inc has been a member of NATM since 2021. For more information on them, visit www.mainetrailer.com.
Are you a Dealer Affiliate who wants to highlight your service department? You can learn more by visiting www.NATM. com/news/call-to-service or email NATM Marketing Specialist Izabella Chesney at Izabella.Chesney@natm.com. ■
NATM Unveils Updated Marketing Packages
By Samantha Darling LaCount, NATM Tracks Editor
The new year is right around the corner and it’s the perfect time to revamp your marketing strategy. The National Association of Trailer Manufacturers (NATM) has been listening to what you want and now has the marketing options to make it happen.
There has been unprecedented interest in social media marketing, and NATM is poised to help you get your name out in front of thousands of clients with the backing of its growing social media reach. The 2025 NATM advertising packages have been updated and now include NATM social media posts!
Join in at the light-duty level and you’ll get the tried-and-true Tracks advertising for a year, a banner ad in the category of your choice in the NATM Online Membership Directory, and new this year, you’ll get a static post on a NATM social media platform for $3,500.
To go a step further, NATM has put together the medium-duty package. This package includes a full-page ad in Tracks for the calendar year. New this year, your ad will be hyperlinked to a URL of your choosing in the Tracks digital version on NATM.com. This package also includes your choice of NATM eNewsletter or NATM.com banner ad and a multiple-photo post on the NATM social media platform of your choosing for $7,500. Wanting to expand your LinkedIn presence or grow your Instagram following for 2025? This package will help make that happen!
Finally, NATM also has the heavy-duty package. This includes a full-page ad in Tracks for the calendar year with the digital version hyperlinked to your website, NATM eNewsletter banner, NATM. com banner on the page of your choice, and featured social media posts on all NATM social media platforms! The NATM Marketing Team will work with you to schedule your posts when and where you want them! This package, at $12,000, offers the most extensive social media reach as well as allowing you the most input over your posts.
NATM couldn’t be more thrilled to offer these new advanced marketing options to its members. Want to take advantage of these opportunities but don’t have a design team at your disposal?
Why now make use of the NATM Marketing Team’s design expertise? NATM offers Creative Services, where you provide information about your company’s branding and NATM Marketing Staff design all the ads you need! Advertisements are guaranteed to meet NATM design requirements, and you get the final sign-off on all designs!
Contact Adverting@natm.com or call Tracks Editor Samantha Darling LaCount at (785) 272-4433 for Creative Services information or any advertising questions. You also can find all advertising information at www.NATM.com/advertising. ■
Refer Your Dealers to NATM Dealer Program
By NATM Dealer Team
The National Association of Trailer Manufacturers (NATM) has been committed to trailer safety for more than 30 years. While NATM has long worked with trailer manufacturers, industry suppliers, and service providers, trailer safety can only be improved through dealer interaction and consumer education. The growth of the NATM Dealer Affiliate program is an opportunity to unify the trailer industry and improve trailer safety.
As NATM Members who have committed time and resources to participate, you all are the best advocates for promoting the value of belonging to the Association.
Growing NATM’s educational reach, improving trailer safety, and supporting trailer dealers as a vital part of the industry is the next frontier, and NATM needs members to help connect their dealer network with the NATM Dealer Affiliate program. The Association knows
its members are busy, so NATM has created a Dealer Affiliate Outreach Kit to save members time when they go through the effort of including their dealer network.
The Dealer Affiliate Outreach Kit provides you with an email invite readily accessible at NATM.com. The places for you to fill in your company name are highlighted. Just fill it in and send! Also available are the social posts and graphics! There are multiple graphics to choose from and verbiage is provided but you can adjust it to suit your company’s voice.
NATM Members are the Association’s greatest advocates on its mission to unify the trailer industry. NATM has made it easier than ever to reach out to your network and demonstrate that the industry is better together. Download the files at NATM.com, send a quick email or upload a post, and make a difference today. You can find the Dealer Affiliate Outreach Kit at www.NATM.com/dealer-outreach. ■
Veikko Nummela Oy (Esteri Group) Salvumiehenkatu 10 Turku, Finland 20320
• Equipment
Trailer Dealer Affiliate
Amphenol TPC Wire and Cable 9600 Valley View Rd Macedonia, OH 44056
• Trailer Sales
Denali Supply
32 Shore Dr SW Edwardsville, IL 62025
• Trailer Sales, Trailer Service/Repair
Lee Motors
21380 US Hwy 319 N Coolidge, GA 31738
• Trailer Sales
WW Seeds Inc
7179 Airline Rd Henderson, KY 42420
• Trailer Sales, Trailer Service/Repair
Press Releases
ALG Labels + Graphics Celebrates 15 Years of ISO Excellence
BIRMINGHAM, Ala.– ALG Labels + Graphics, a leading provider of custom durable label solutions, proudly announces the successful completion of its 15th ISO 9000 audit. This significant milestone reaffirms the company’s ongoing commitment to maintaining a robust quality management system and its dedication to continuous improvement.
A Journey of Excellence
ALG Labels + Graphics’ ISO certification journey began with a pre-audit in 2012, followed by official certification in 2013. Since then, ALG has upheld the rigorous standards required by ISO 9000, a globally recognized quality management system standard that ensures organizations consistently meet customer expectations and regulatory requirements.
What ISO Certification Means for ALG and Its Clients
ISO 9000 certification provides a solid framework for ALG’s operations, confirming that the company’s quality management system includes essential checks and balances that maintain consistency and excellence.
“ISO certification is more than just a badge of honor— it’s a commitment to delivering reliable, high-quality products,” said Steve Cramer, General Manager at ALG. “Our mantra, ‘Do what you say, say what you do,’ reflects our dedication to upholding these standards.”
For ALG’s clients, this certification means peace of mind. By adhering to ISO standards, the company alleviates the need for clients to conduct their own site audits or quality reviews - ALG’s proactive management ensures that all quality expectations are met and exceeded.
A Smooth ISO Audit
During its recent tri-annual ISO External Surveillance Quality audit, ALG passed without any non-conformances or observations. This comprehensive, three-day audit is far more rigorous than the standard one-day annual review, covering the entire quality management system.
Sally Cramer, Customer Service and Quality Coordinator at ALG, commented, “This accomplishment reflects the collective efforts of our entire team, who consistently adhere to our processes year after year.”
The auditor praised ALG as a “well-oiled machine,” noting the team’s calm confidence and precision in executing their tasks. This positive feedback underscores ALG’s maturity in meeting ISO standards and its commitment
to maintaining high levels of quality and service.
Commitment to Continuous Improvement
At the core of ALG’s success is its commitment to continuous improvement. Whether investing in state-of-the-art equipment or making smaller, incremental changes, the company continually seeks to enhance its operations.
Steve Cramer, General Manager at ALG, stated, “Continuous improvement is central to our quality system. Whether investing in new equipment or making simple changes like upgrading restroom fixtures, we are committed to enhancing our operations.”
Recent advancements at ALG include the integration of new systems such as EPMS and Paylocity, which streamline internal processes and enhance employee experience. These initiatives are part of ALG’s broader mission to increase operational efficiency and provide exceptional value to its customers.
Building Customer Confidence
ISO certification plays a critical role in building trust and confidence with clients. In industries like automotive, where quality standards are stringent, ISO certification is often a prerequisite for doing business. For ALG, this certification is a key differentiator that helps maintain longterm client relationships based on trust and reliability.
Looking Ahead
As ALG Labels + Graphics continues to evolve, its focus remains on refining processes and systems. The successful completion of the latest ISO audit not only reaffirms the company’s commitment to quality but also serves as a motivator to push the boundaries of excellence even further.
“We are incredibly proud of this achievement and grateful to our dedicated team and loyal clients,” said Steve Cramer. “We look forward to continuing our journey of excellence and providing exceptional products and services for many more years to come.”
About ALG Labels + Graphics
Founded in Birmingham, Alabama, ALG Labels + Graphics is a premier provider of durable custom labels, graphic solutions, and print systems. The company is dedicated to delivering high-quality products backed by a rigorous quality management system. ALG serves various industries, and is a valuable player in the durable and OEM Market. ■
Liberty Trailers Launches New 14K I-Beam Equipment Hauler
FILLMORE, Ind. – Liberty Trailers, a leading manufacturer of light and medium-duty trailers headquartered in Fillmore, IN, is excited to announce the launch of the all-new LE14K83B8- 14K I-Beam Equipment Hauler. Boasting a heavy-duty 8” I-Beam Main Frame, (2) 7,000 lb. Dexter axles, and the quality and craftsmanship that Liberty Trailers has become known for, this durable and versatile equipment hauler is perfect for hauling all types of compact equipment and will help dealerships drive sales in Q4. Some of the highlights of this exciting new model include:
› Spacious Integrated Tongue Storage Box- Add straps, chains, binders, tools, and much more inside the storage box that is integrated right into the tongue area of the LE14K83B8. The lid is gas-shock assisted, lockable, and also features tie-down points where light cargo can be stowed atop the lid during transit.
› Fork Holders Standard Equipped- For added versatility, the LE14K83B8 features Fork Holders as standard equipment, allowing users to take multiple skid steer implements with them to the job site!
› Multiple Ramp & Length Options- The LE14K83B8 is available with both the standard Knee Ramps or ExtraWide Mammoth Ramps and comes in both 20’ and 22’ lengths. Dealers are recommended to stock multiple configurations at their dealership to ensure having right combinations available for their customers.
“Adding this new model to our already outstanding product offering is key to fueling our dealers’ success”, says Johnathan Bradley, Liberty’s Chief Commercial Officer. “We want to
ensure that our dealers have the right products to attract new customers and grow their share within their market, even when we are facing uneasy economic times. The LE14K83B8 further extends our reach into the commercial-grade trailer space and will allow even more consumers to feel the difference of the Liberty Trailers customer experience!”
Liberty Trailers is now accepting orders for the LE14K83B8 with expected delivery in November.
For more information about Liberty Trailers, please visit www.libertytrailers.com.
For dealer inquiries, visit libertytrailers.com/become-a-dealer. ■
Felling Trailers Names Maves, Thigpen, Sales Managers for Western US
SAUK CENTRE, Minn. – Felling Trailers Inc., a leading manufacturer of industrial and commercial trailers, has appointed Kevin Maves and Carl Thigpen to their outside sales team representing Felling Trailers in the Western US. Maves now serves the Southwestern US region covering California, Nevada, Arizona, and New Mexico. Thigpen now serves the Northwest US region, covering Alaska, Oregon, Washington, Idaho, Montana, Wyoming, Utah, and Colorado. In their roles, they are responsible for all sales development, activity, and dealer support in their respective regions.
Kevin’s career in the equipment industry started in 2005, working as an inside salesperson for an equipment rental company in the Las Vegas area. During his time there, he gained sales skills and developed a solid understanding of the equipment needs of various businesses. He learned to build strong client relationships and deliver tailored solutions for his client’s rental needs. It was here that he first came
to know the Felling Trailers brand. Looking to pursue new challenges, Kevin transitioned into the pharma industry, where he worked for several years in various roles cultivating his customer handling and problem-solving skills. After Kevin
Maves
Carl Thigpen
some time working in pharma, Kevin felt a pull back to the equipment industry, which led him to Felling Trailers. “We are confident that Kevin will play a pivotal role in further expanding our presence in the Southwest region and delivering top-notch service to our valued customers,” said Nathan Uphus, Sales Manager at Felling Trailers. “I am excited to get back into working in the equipment industry and helping provide dealers and customers in the southwest with the right trailer for their transportation needs,” said Maves.
Carl brings a wealth of knowledge with over three decades of experience in the heavy equipment transportation sales and rental industries. Before joining Felling Trailers, Carl held key roles as owner, manager, driver, and territory manager where he gained a deep understanding of the equipment and transportation industries. He achieved significant market growth, established solid relationships, and provided product demonstrations and training. “I am no stranger to the Felling Trailers brand; they are quality-built trailers. I have seen friends go from renting a Felling to purchasing one for their fleet. I look forward to working with dealers and endusers to understand their unique needs and provide custom solutions to meet their transportation needs,” said Carl.
“We are excited to have Carl as part of our team,” said Nathan Uphus, Sales Manager at Felling Trailers. “With
his extensive experience and dedication to customer satisfaction, we are confident that he will play a key role in driving our sales efforts in the Northwest region.”
About Felling Trailers, Inc.
Felling Trailers is a family-owned and operated Full Line Trailer Manufacturer located in Central Minnesota. Started in 1974, Felling Trailers, Inc. has grown from a small shop to a factory and office complex that today covers over 400,000 square feet. Felling’s pride and differentiation is its customized trailer division. Its engineers utilize the latest Industry-leading design techniques, and its experienced metal craftspeople use cuttingedge technology to turn its customers’ conceptual Trailer needs into tangible products. Felling has been providing innovative trailer solutions to the transportation industry for nearly 50 years. Felling Trailers’ current capabilities allow them to provide a high-quality product that is distributed across North America and internationally. Felling Trailers, Inc. is an ISO 9001 Quality Management System Certified company, a WBENC-Certified WBE company, and an Equal Opportunity Employer.
For more information, contact 1-800-245-2809, sales@ felling.com, or visit them on the web at www.felling.com. You can also follow them on Twitter (@FellingTrailers), Facebook (Felling Trailers, Inc.), and Instagram. ■
Austin Hardware & Supply Names Clisham National Sales Manager for Industrial Markets
Austin Hardware & Supply, Inc., a leading supplier of industrial hardware solutions, is pleased to announce the hiring of Gerry Clisham as the new National Sales Manager for Industrial Markets. With over 30 years of global experience in product management, marketing, and sales within the industrial, automotive, and mechanical components sectors, Gerry brings an impressive track record of driving growth and leading teams.
Most recently, Gerry served as Director of Global Channel Management at Southco Inc., where he implemented global sales strategies, improved distribution relationships, and drove significant sales growth.
Gary Clisham
At Austin Hardware, Gerry will be responsible for creating and executing strategic initiatives to expand the company’s presence in the industrial market. His deep understanding of market dynamics, coupled with his leadership in global operations and product strategy, positions him to make an immediate impact
“We are excited to welcome Gerry to our team. His wealth of experience, especially in growing industrial market segments and managing large-scale operations, aligns perfectly with our growth objectives,” said Jack Dudenhoeffer, Executive Vice President at Austin Hardware.
Gerry holds an MBA from Villanova University and a bachelor’s degree in mechanical engineering from Drexel University. He is also a Lean Champion, Six Sigma Certified, and holds five U.S. patents.
About Austin Hardware & Supply, Inc.
Austin Hardware & Supply, Inc. is a wholesale distributor of specialty industrial and vehicular hardware with nine locations throughout the U.S. Serving industry since 1960, Austin provides innovative hardware solutions with an extensive inventory of top-quality parts, shipped quickly, accurately, and at competitive prices. All supported by experienced, professional customer service dedicated to each customer’s success. ■
Forest River, Inc. Consolidates
Cargo Trailer Manufacturing, Including Closure of Ocilla, Georgia Manufacturing Operations.
ELKHART, Indiana – Forest River, Inc., a leading manufacturer of cargo trailers and a trusted name in the Cargo industry, today announced a reorganization of its Cargo Division involving production facilities in Ocilla, Georgia and Elkhart, Indiana.
As part of the Cargo Division reorganization, Forest River will be closing its Ocilla, Georgia based manufacturing facility and consolidating four Elkhart County cargo trailer facilities into two existing locations. The decision will impact approximately 110 Georgia and 160 Elkhart County, Indiana employees.
While manufacturing in Ocilla will conclude by the end of 2024, Forest River remains committed to serving both its Cargo Trailer dealers and owners through its other manufacturing locations in Indiana and Texas. Forest River’s Commercial Vehicle operation, also located in Ocilla, Georgia, is not part of this announcement and will continue to operate.
“Forest River has a strong commitment to the Cargo Trailer retail market, and although our manufacturing presence in Georgia is ending, our dedication to our dealers and customers is unwavering,” said David
Wright, President of Forest River Commercial.
Various Forest River brands currently manufactured in the affected Georgia cargo trailer facility will be relocated to existing facilities in Texas and Indiana, where Forest River was founded and is currently headquartered, operating more than one hundred manufacturing plants.
The closures are tentatively scheduled to conclude by the end of the year. Forest River is working closely with the impacted employees to provide support during this transition.
About Forest River, Inc.
Founded in 1996 by Pete Liegl, Forest River, Inc. has evolved into North America’s largest manufacturer of recreational vehicles, cargo trailers, pontoon boats, and commercial vehicles including buses, vans, and trucks. Its portfolio includes market share leaders in every category, and it is the country’s leading manufacturer of buses and vans for both the private and public sectors. Based in Elkhart, Indiana, Forest River employs 14,000+ employees in 100+ facilities in more than a half dozen states. With a commitment to excellence and a focus on customer satisfaction, Forest River is proud to be a Berkshire Hathaway company. ■
Stellar Announces Acquisition of Elliott Machine Works, Strengthening Market Position
GARNER, Iowa — Stellar Industries, a 100% employeeowned and -operated manufacturer of high-quality mechanic and service trucks, cranes, tire service trucks, hooklifts, trailers and service truck and van accessories, is excited to announce the acquisition of Elliott Machine Works, Inc., a well-respected, family-owned manufacturing company based in Galion, Ohio. This strategic investment is aimed at enhancing Stellar’s growth, expanding its product offerings and providing greater opportunities for Stellar distributors, customers and employee-owners.
Elliott Machine Works is recognized for its production of mobile fuel and lube service equipment since 1948 and is known for its innovative and high-quality products. Their portfolio includes fuel trucks, lube trucks, water trucks, lube skids, vacuum tanks and other mobile service equipment.
Delivering More Through Rural Investment
“This acquisition marks a significant milestone for Stellar and we’re so grateful for this incredible opportunity,” said Dave Zrostlik, President of Stellar. “We are excited to have Elliott’s products as a part
of the Stellar product offering. Elliott’s great people and great products are a natural fit for Stellar.”
Zrostlik emphasized the importance of the acquisition and its impact on Stellar’s offerings. “By incorporating fuel trucks and lube trucks into our existing line of service trucks, we can now serve a broader mission, reach more customers and meet their needs even better by filling gaps in our offerings. We anticipate that our customers will start to throw more opportunities our way, and we’re ready to deliver. In addition, this acquisition strengthens our commitment to rural communities, ensuring we are making the biggest impact to the places our employees call home.”
Benefits for Vendors, Distributors, Customers and Employees
The acquisition will not only enhance Stellar’s work truck product offerings but also benefit its vendors, distributors and customers by adding complementary products that serve many of the same markets, including mining, construction and oil and gas. The Elliott manufacturing facility and main office will remain in Galion, Ohio, where it will continue to manufacture the full lineup of specialized service trucks.
“By maintaining operations in Ohio and integrating Elliott’s talented workforce, we are not only preserving jobs but also enhancing economic stability in the region,” noted Zrostlik. “This commitment reflects our dedication to supporting local economies and the communities we serve.”
Brent and Brad Ekin, owners of Elliott Machine Works, shared, “We are thrilled to keep our legacy moving forward with Stellar, a highly esteemed company that shares our values. This partnership is a great cultural fit for our employees, and we’re excited for the new heights we can reach together. Stellar’s strong distribution network will allow our exceptional products to reach more customers, and we are especially happy that Stellar’s employee-owned structure means our employees will continue to thrive under new ownership.”
Commitment to Employee Ownership
As an employee-owned company, Stellar is committed to fostering a workplace where every employee-owner has a stake in the company’s success. The Employee Stock Ownership Plan (ESOP) structure allows employees to become beneficial owners of the company, aligning their interests with the overall performance and growth of Stellar. This alignment not only promotes a culture of collaboration and shared success but also motivates employees to contribute actively to the company’s innovation and quality initiatives. Through the ESOP, Stellar empowers its workforce, ensuring that employees are directly rewarded for their contributions, fostering a sense of belonging and investment in the company’s future.
New Opportunities for Elliot Employees
In addition, joining the Stellar team opens the door to exciting new opportunities for career development and growth for Elliott employees. With access to a broader network, expanded roles and additional resources and
training, employees will benefit from Stellar’s commitment to professional advancement. The integration brings exposure to diverse projects and new markets, creating a wealth of opportunities for career advancement and personal development within the organization.
Ensuring a Smooth Integration
Stellar is dedicated to ensuring a seamless integration during the acquisition of Elliott Machine Works. Zrostlik commented, “Preserving the strengths of both Stellar and Elliott remains a top priority. We are committed to maintaining a positive work environment where collaboration and innovation thrive. Leadership from both organizations will work closely together to ensure a smooth transition, fostering open communication and supporting all employees throughout this process. We aim to create an even stronger organization that benefits everyone involved.”
Looking Ahead
Stellar looks forward to serving existing and new customers with an enhanced product line while also welcoming Elliott employees into the Stellar family, all under a continued commitment to innovation and quality.
For more information, visit stellarindustries.com.
About Stellar
Stellar was founded in 1990 in Garner, Iowa, and has since expanded operations to multiple U.S. locations. Stellar is a 100% employeeowned and -operated manufacturer of high-quality work trucks and trailers, in addition to service truck and van accessories. Through the innovative, growing product line and an expanding distribution network, the company has gained an international presence and become the No. 1 productivity choice in many markets. ■
UFP Factory Built introduces LIGHTLID for Enclosed Trailers
Specifically engineered for enclosed cargo trailers, the UFP Factory Built LIGHTLID Translucent Roof offers many advantages over traditional metal roof. Built from 100% recyclable thermoplastic composite materials, LIGHTLID is tested and certified to perform over an aging life of 35,000 hours without any impact on top layer, substrate and overall integrity.
The translucent properties enable light to come in making it easier to load, unload, and work inside the trailer. The roof materials are both puncture and impact resistant that includes hail, debris, tree limbs and other forces of nature. It comes with a 5-year warranty.
Key Tests Performed for Performance, Durability and Reliability
› QUV Accelerated Weathering Test for resistance to rain, sunlight, dew and UV light
› ASTM D790 test for bending and stiffness
› Light transmissibility test to determine the level of brightness – results measured 400 LUX, equivalent to brightness in an office (150-350 Sq ft at 500-1000 LUX)
› FMVSS 302 test to measure the burn resistance capability of the roof panel
“Easy to clean and repair if needed, LIGHTLID will
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add a whole new level of customer satisfaction and confidence,” said DeWayne Creighton, VP of Operations at UFP Factory Built.
LIGHTLID Translucent Roof is available as an option on trailers manufactured by leading OEMs. Marketing support in form of signage, merchandisers, and other marketing materials are available to dealers who stock a trailer with UFP Factory Built LIGHTLID.
For detailed product information, click here to view our presentation, or click the video below.
Backed by UFP Industries, an-all American success story with a national warehousing and support footprint and 70+ years of manufacturing, sourcing and assembling critical components, trailer manufacturers, dealers and end customers are covered in all respects.
Additional inquiries may be sent to info@ufpfactorybuilt.com.
Welch Backs the Blue with Winning Bid
SAUK CENTRE, Minn. – Felling Trailers, Inc. conducted its twelfth annual online auction of an FT-3 drop deck utility trailer to benefit a non-profit organization: Backing the Blue Line. A winning bid of $6,650.00 won the auction that ended the evening of Patriots Day, Sept. 11th. The bid winner is a follower and dedicated supporter of the annual Trailer for a Cause auctions, Joe Welch of Caledonia, MN.
Joe, a construction and farm equipment dealer, has followed Felling Trailers’ Trailer for a Cause auctions for several years and was the bid winner in the 2022 auction that benefited Eagle’s Healing Nest. “I have followed the Trailer for a Cause auctions for about five years. The organizations the auctions benefit are very good ones. The Felling employees have chosen very good causes to support,” said Joe. “Being able to help with this support is very rewarding for me. We need these guys (law enforcement) out there; anyone that has to go to work with a bulletproof vest needs our support and respect.” A few weeks after the auction closed, arrangements were made for Joe to come and pick up his new trailer. It will be used a bit for business and pleasure. “I am very appreciative of the work law enforcement does for us, the sacrifices they make, and the fact that they never know what the next call will bring,” said Welch.
The 2024 Trailer for a Cause FT-3 utility trailer was painted a custom grey with a blue line and the Backing the Blue Line emblem. Suppliers of Felling Trailers had joined in to support Backing the Blue Line by sponsoring the construction of the trailer, from lighting to tires to decking. The 2024 Trailer
About UFP Factory Built
Builders who work in highly efficient factory environments turn to UFP Factory Built, a division of UFP Construction, for the value, innovation and dedicated service they need to build more efficiently and grow their businesses.
About UFP Construction
UFP Construction, a UFP Industries Inc. (UFPI) company, is a service-oriented, one-stop supplier of construction products that combines the strengths of many companies for one common goal: our customers’ success. We offer the complete package, from the concrete to structure to finishes and everything in between, as well as services such as design, transportation and installation.
UFP Industries Inc., was founded in Michigan in 1955 as a supplier of lumber to the manufactured housing industry. Today UFP Industries is a multibillion-dollar enterprise with subsidiaries around the globe that serve three markets: retail, packaging and construction. We have been publicly traded (Nasdaq: UFPI) since 1993 and are headquartered in Grand Rapids, Michigan. ■
for a Cause sponsors are Trans-Texas, PPG, Dexter, Sealco, Peterson, Industrial Wood (Blackwood), Demco, and Pacific Rim. Felling Trailers wants to help generate awareness about the valuable work that Backing the Blue Line does for officers and their families through their various programs and support services. The online auction ran for nine days, from Monday, Sept. 2nd at noon CST through Wednesday, Sept. 11th at noon CST, ending with Joe’s winning bid. One hundred percent of the $6,650 benefited Backing the Blue Line!
Two weeks after Joe had picked up the 2024 Trailer for a Cause, Backing the Blue Lines’ Gretchen Gifford, VP/Executive Board of Directors, accompanied by her husband, Officer Gifford, and son, made the trip to Sauk Centre to accept the donation check. The Giffords met with Felling Trailers’ Owners Brenda Jennissen and Bonnie Radjenovich to present them with the check for $6,650. “There are a lot of great organizations out there. It is truly humbling to be the recipient of your fundraiser this year,” said Gretchen. “It’s been a tough couple of years for the law enforcement community; we’ve had five fallen officers in the last thirteen months. We (Backing the Blue Line) provided blue memorial roses that had been requested for the funeral of an officer who died in the line of duty this past weekend.” “Speaking with a Minnesota National Guardsman and State Law Enforcement officer’s widow, it was evident the significant support Backing the Blue Line provided her and their son. She said BtBL has been there since day one and continues to provide emotional support, cards on holidays, and gifts for their son just to show they care,” said Brenda Jennissen, Felling Trailers CEO/President.
“It’s nice to be remembered. We are blessed and fortunate to be able to support them in a way that is meaningful. We are there for all the moments we can be, providing injury baskets when officers are hurt in the line of duty and sending cards on holidays and important dates. We celebrate the good moments too, onesies for members with new babies and events that allow for the meeting and socializing among wives who live and understand our lives, as well as encourage continued relationships and friendships,” said Gifford.
About Backing the Blue Line: Police Wives of Minnesota
Backing the Blue Line is a locally founded 501(c)(3) nonprofit organization in Minnesota dedicated to supporting law enforcement officers and their families. It supports the Minnesota law enforcement community by providing resources and support to law enforcement officers and their families and serving as a positive voice in the community.
Additionally, the group offers a forum for law enforcement wives* to find and provide hope and support for each other through friendships, networking, discussion, and service as they navigate a unique lifestyle. Jennifer Whiteford, the founder of the group, recognized a need for wives to be able to share their experiences with each other. Current committees include: Community Engagement, Fallen Officer Memorial Rose, Family Support, Marketing, Membership, Social Events, and Wellness.
*Women in a long-term committed relationship with a Minnesota law enforcement officer.
For additional information about the Backing the Blue Line, visit www.backingtheblueline.org.
About Felling Trailers, Inc.
Felling Trailers is a family-owned and operated Full Line Trailer Manufacturer located in Central
Minnesota. Starting in 1974, Felling Trailers, Inc. has grown from a small shop to a factory and office complex covering over 400,000 square feet. Felling’s pride and differentiation is its customized trailer division. Its engineers utilize the latest Industryleading design techniques, and its experienced metal craftspeople use cutting-edge technology to turn its customers’ conceptual Trailer needs into tangible products. Felling has been providing innovative trailer solutions to the transportation industry for 50 years. Felling Trailers’ current capabilities allow them to provide a high-quality product that is distributed across North America and internationally. Felling Trailers, Inc. is an ISO 9001 Quality Management System Certified company, a WBENCCertified WBE company, and an Equal Opportunity Employer.
For more information, contact 1-800-245-2809, sales@felling.com, or visit their website at www.felling.com. You can also follow them on Facebook (Felling Trailers, Inc.) and Instagram (Felling Trailers). ■
Stellar Receives 2024 Legacy Award from Local Entrepreneurial Center
GARNER, Iowa — Stellar Industries, a 100% employee-owned and -operated manufacturer of high-quality mechanic and service trucks, cranes, tire service trucks, hooklifts, trailers and service truck and van accessories, is honored to be named as the 2024 Legacy Award recipient. This award was given to Stellar at the North Iowa Area Community College (NIACC) John Pappajohn Entrepreneurial Gala that took place in Mason City, Iowa, on Oct. 3, 2024.
The Legacy Award is given each year to a business that has significantly contributed to North Iowa through vision, leadership, job creation and economic impact. In addition to these four considerations, recipients of this award are known to be stewards in their communities. Stellar joins a prestigious list of companies that have received the Legacy Award including Winnebago Industries and Sukup.
“Stellar Industries and the Zrostlik family exemplify the spirit of entrepreneurship in North Iowa,” said Dr. Candi Karsjens, NIACC Pappajohn Entrepreneurial Center Director. “Through continuous innovation and expansion, they not only strengthen their presence locally, but they also make an impact beyond the region. Their enduring contributions perfectly capture the essence of the Legacy Award.”
“It’s an honor to receive the Legacy Award,” says David Zrostlik, President of Stellar. “Stellar was founded on putting people, the community and a quality product first and I’m proud to say that more than 30 years later that focus is still true. Thank you to the NIACC Pappajohn Entrepreneurial Center and the selection committee for this recognition.”
Stellar was founded in 1990 in Garner, Iowa, by local entrepreneurs Francis Zrostlik, Jim Vlaanderen and Gary Bomstad. Stellar began as the first U.S. corporation to design and manufacture a domestic hydraulic hooklift hoist. Over the last 30+ years, Stellar has expanded operations to multiple U.S. locations including facilities in Garner, Mason City, and Kanawha, Iowa.
“Stellar’s impact on the North Iowa area is tremendous,” says Ivan Dodd, former Mayor of Garner and employee of Stellar. “They are very giving people and it’s just amazing what they give back to the community.”
Today, Stellar is a 100% employee-owned and -operated manufacturer of high-quality work trucks and trailers,
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in addition to service truck and van accessories. With over 800 employees, Stellar continues to be a communityfocused company that is proud to still operate and make an impact in the same small-town in which it began.
“Headquartered in a town of about 3,000, Stellar has over 800 employee-owners,” says Tim Davison, Vice President of Sales and Marketing at Stellar. “So instead of just one owner of a company living in Garner, we have 850 owners that are spread across North Iowa, Nebraska and Pennsylvania and the better we do for ourselves, the better we do for our communities.”
For more information on Stellar, visit www.stellarindustries.com.
About Stellar
Stellar was founded in 1990 in Garner, Iowa, and has since expanded operations to multiple U.S. locations. Stellar is a 100% employee-owned and -operated manufacturer of high-quality work trucks and trailers, in addition to service truck and van accessories. Through the innovative, growing product line and an expanding distribution network, the company has gained an international presence and become the No. 1 productivity choice in many markets. ■
ALG Labels + Graphics Announces Acquisition of Cutting-Edge CEI IMAX14T ISR – Inspector Slitter Rewinder
BIRMINGHAM, Ala. – ALG Labels + Graphics is excited to announce the acquisition of the CEI IMAX14T ISR – Inspector Slitter Rewinder, a significant advancement in finishing technology that underscores the company’s commitment to innovation, efficiency, and exceptional customer service.
Steve Cramer, General Manager at ALG Labels + Graphics, praised the new equipment, saying, “We are thrilled with the capabilities of the CEI IMAX14T ISR. This advanced technology reflects our dedication to improving accuracy and efficiency. Not only does it enhance our production speed, but it also ensures superior quality for our products.”
The CEI IMAX14T ISR features a user-friendly touchscreen interface and intuitive controls, making it remarkably easy to operate. It includes an advanced inspection camera system that performs 100% validation of printed products. This system compares each label against a ‘golden master’ image, identifying even the smallest discrepancies, such as tiny, almost invisible ink dots. Remarkably, within just a week of installation, the system detected these nearly imperceptible defects before they could be spotted through manual inspection.
Cramer added, “The ease of use provided by the touchscreen interface and the quick training of our employees has been impressive. Our team members were able to get up to speed in no time. The system’s ability
to catch fine details early is a game-changer for us.”
The automatic cameras not only help catch defects but also allow our employees to focus on other important tasks. While the cameras handle the detailed inspection, our staff can concentrate on additional responsibilities, improving overall efficiency. This enhancement supports our commitment to maintaining the high quality that our customers have come to expect from us.
The CEI IMAX14T ISR also features a streamlined blade resetting process facilitated by a removable cassette, reducing setup time and complexity. This design is ideal for handling frequent job changes and high turnover, further enhancing operational efficiency.
With its cutting-edge inspection capabilities, user-friendly design, and efficient performance, the CEI IMAX14T ISR is set to elevate ALG Labels + Graphics’ quality standards and support the company’s commitment to excellence and reliable service.
About ALG Labels + Graphics
ALG Labels + Graphics is a leader in high-quality custom label solutions, committed to innovation and excellence. By leveraging advanced technology and focusing on customer satisfaction, ALG Labels + Graphics continues to set the standard for the industry. ■
ALG Labels + Graphics Honored with Silver Award for Execution by Johnson Controls at 2024 Supplier Conference
BIRMINGHAM, Ala. – ALG Labels + Graphics (ALG) is proud to announce that it has received the prestigious Silver Award for Execution from Johnson Controls (JCI) during the 2024 Supplier Conference. This award recognizes ALG’s over a decade long partnership with JCI, proving the company’s commitment to excellence in delivering top-quality labeling solutions for JCI’s industry-leading products.
Johnson Controls, the largest portfolio of building technology, software and services, presented the award in recognition
of ALG’s exceptional execution and consistent support. Mayur Patil, Global Category Manager at Johnson Controls, praised the collaboration, stating, “I would like to take this opportunity to recognize the strong partnership between ALG and JCI. This award is a testament to our collaboration and the invaluable support you provide to our businesses.”
Steve Cramer, General Manager at ALG, expressed his gratitude for the recognition, saying, “We are honored to receive this recognition from Johnson Controls. This award is a reflection of our team’s dedication to excellence and our ongoing commitment to providing top-tier labeling solutions that meet the high standards of JCI’s life-saving products. We look forward to continuing our strong partnership for many more years.”
The Silver Award for Execution highlights ALG’s ability to meet the stringent demands of JCI’s industry-leading products, ensuring safety and reliability through precise labeling solutions. Among 21 awards in the Execution category, ALG was one of the nine recipients of this level of recognition, highlighting its status as a critical partner in JCI’s supply chain with over 5,000 different suppliers.
ALG’s consistent performance in supporting JCI’s lifesafety solutions illustrates the company’s expertise in delivering tailored labeling solutions that enhance product functionality and safety. This achievement further solidifies ALG’s reputation as a trusted labeling partner in the safety and protection industry.
For more information about ALG Labels + Graphics and its comprehensive labeling solutions, please visit www.alggraphics.com.
About ALG Labels + Graphics
Located in Birmingham, Alabama, ALG Labels + Graphics specializes in high-quality custom labels and graphic solutions. With a commitment to innovation, precision, and customer satisfaction, ALG serves a wide range of industries, ensuring that their products meet the highest standards of safety and reliability. ■
Liberty Trailers Welcomes Robert “Bud” Posey as New National Sales Manager
FILLMORE, Ind. – Liberty Trailers, a leader in premium-quality, American-made trailers, is pleased to announce the appointment of Robert “Bud” Posey as the company’s new National Sales Manager. With an extensive background in the trailer and equipment industry, Posey brings a wealth of experience in sales growth, dealer relations, and network development to Liberty Trailers.
In his new role, Posey will be instrumental in supporting Liberty Trailers’ existing dealer network, expanding the company’s national footprint, and driving sales growth. With his commitment to customer service and expertise in dealer engagement, Posey is well-positioned to help Liberty Trailers continue its legacy of quality, service, and innovation.
succeed align perfectly with our values at Liberty Trailers,” said Johnathan Bradley, Chief Commercial Officer of Liberty Trailers. “With Bud’s leadership, we’re confident in our ability to enhance our customer relationships and further establish Liberty as the top choice for high-quality, American-made trailers.”
Robert Posey’s previous roles have been marked by his ability to build lasting partnerships and foster sales growth in the professional-grade trailer market. As Liberty Trailers grows its reach and reputation, Posey’s experience will play a key role in achieving the company’s strategic objectives and reinforcing its commitment to quality, excellent customer service and dealer success.
For more information about Liberty Trailers, visit www.libertytrailers.com.
“We’re thrilled to have Bud join the Liberty team. His proven track record in sales and his dedication to helping dealers
For dealer inquiries, visit libertytrailers.com/become-a-dealer. ■
Robert “Bud” Posey
Shapiro Celebrates Emily Patterson, Honored as a Top Woman Leader for 2024
ST. LOUIS, Mo. — Shapiro is thrilled to announce that Emily Patterson, a visionary force in the company, has been named one of the Top Women Leaders of 2024 by Women We Admire. Patterson’s work at Shapiro reflects her commitment to sustainable practices and innovative recycling solutions that empower the manufacturing industry.
Since joining Shapiro, Patterson has championed initiatives that align with the company’s core mission of fostering a circular economy. Her strategies drive Shapiro’s standing as a leader in metal recycling and a trusted partner for environmentally responsible recycling solutions.
“Emily’s leadership is a guiding light within Shapiro and across the industry,” said Bob Alvarez, CEO of Shapiro. “Her dedication, integrity, and forward-thinking approach have propelled our culture and company to new heights.”
About Shapiro
Shapiro is an industrial recycling leader, offering tailored solutions to manufacturers across North America. With over a century of expertise, Shapiro remains dedicated to sustainable innovation, transparency, and a community-centered approach. ■
Stellar Welcomes Jeff Oelke as Customer Service Director
GARNER, Iowa — Stellar Industries, a 100% employee-owned and -operated manufacturer of high-quality mechanic and service trucks, service cranes, service truck and van accessories, tire trucks and manipulators, hooklifts, fuel and lube trucks, trailers and more is excited to announce that Jeff Oelke has been named Director of Customer Service and Quality.
Oelke brings a diverse professional background and a proven track record to his role at Stellar. He has more than twenty years of experience in operations and quality assurance with such companies as Winnebago Industries, and most recently, McNeilus Truck and Manufacturing Inc. in Dodge Center, MN. His background in operations and customer service will carry forward into his new dual role managing the customer service and quality teams.
“We are excited for Jeff to join Stellar as Director of Customer Service and Quality,” said Susan Bunz, Vice President of Human Resources at Stellar. “His background in truck manufacturing and operations knowledge will be a tremendous addition to the Stellar team.”
Oelke holds a degree in Manufacturing and Quality Management from the University of Minnesota. He has earned numerous professional certifications including Six Sigma Green Belt certification. Oelke succeeds Nick Anderson who was promoted to head the Human Resources Training Area.
For more information, visit stellarindustries.com.
About Stellar
As Director of Customer Service and Quality, Oelke will lead the customer service team in providing bestin-class customer service and resolution while also guiding the strategic direction for Stellar’s Quality Team. Oelke will oversee the productivity, effectiveness, and scalability of the customer service efforts at Stellar while leading a team of technical customer service agents.
Stellar was founded in 1990 in Garner, Iowa, and has since expanded operations to multiple U.S. locations. Stellar is a 100% employee-owned and -operated manufacturer of high-quality work trucks and trailers, in addition to service truck and van accessories. Through the innovative, growing product line and an expanding distribution network, the company has gained an international presence and become the No. 1 productivity choice in many markets. ■
Forest River, Inc. Mourns the Passing of Founder Pete Liegl, Celebrating His Visionary Leadership and Philanthropy
ELKHART, Ind. — It is with deep sadness that Forest River, Inc. announces the passing of its founder, Peter J. Liegl. Pete not only was a visionary leader who transformed the RV industry, but one of Indiana’s proudest citizens and most generous philanthropists. He is survived by his wife Sharon, daughter Lisa L. Rees, son-in-law Logan Rees, and grandchildren Adrienne (6) and Ryan (3) and brother-in-law Gary Chamberlin.
Pete is best known as the founder of Forest River, Inc., and the man who in 2005 sold Forest River to famed investor
Jeff Oelke
Warren Buffett’s Berkshire Hathaway, Inc. But his legendary role in building the RV industry into a multibillion-dollar enterprise began from humble beginnings. Sales and management positions brought him valuable experience in production, operations, and customer service. He worked his way to the role of president at Midas Motorhomes and then on to Shasta, a Coachmen-owned company, before deciding to venture out on his own when he co-founded Cobra Industries. Cobra Industries went public and Pete was “fired.” This led him to build his first RV by hand in a barn. Driven to succeed, Liegl brought his first units to Louisville and sold them outside under a lamp post – which was the beginning of “Where the forest meets the river.”
In 1996, Liegl established Forest River, Inc. in Elkhart, Indiana, with the vision of bringing the power of nature to as many Americans as possible. His goal was to create a company that could meet a wide range of consumer needs, and he did just that. Forest River grew rapidly under his leadership, expanding its product range to include not only RVs but also buses, cargo trailers, and marine products. He believed in providing the best product at the best price. His strategic acquisitions and commitment to innovation helped Forest River to become one of the largest RV manufacturers in North America.
His management philosophy emphasized empowering employees, fostering a culture of accountability, and always focusing on the needs of the consumer. “We don’t take ourselves too seriously,” he said recently. “But we’re very serious about what we do.”
In 2024, despite announcing a succession plan for the company, Pete Liegl remained at the helm of what he called “the quiet company,” working every day – including Saturdays and Sundays – while presiding over a slate of internal innovations and investments that will provide the foundation for growth and excellence for years to come.
Pete, to anyone that knew him for more than a minute, found meaning and inspiration from his namesake, the Apostle Peter. Peter’s story inspired transformation, and Pete’s journey inspired many, while highlighting themes of redemption, leadership, and unwavering commitment to one’s beliefs.
Pete was very proud of his roots in Elkhart, and privately made generous philanthropic contributions, supporting
causes in education, healthcare, conservation and local communities. In the end, it is his determined strength of character, booming laugh and a twinkle in the eye that will leave a lasting impact on those who knew him best.
About Forest River, Inc.
Founded in 1996 by Pete Liegl, Forest River, Inc. has evolved into North America’s largest manufacturer of recreational vehicles, cargo trailers, pontoon boats, and commercial vehicles including buses, vans, and trucks. Its portfolio includes market share leaders in every category, and it is the country’s leading manufacturer of buses and vans for both the private and public sectors. Based in Elkhart, Indiana, Forest River employs 14,000+ employees in 100+ facilities in more than a half dozen states. With a commitment to excellence and a focus on customer satisfaction, Forest River is proud to be a Berkshire Hathaway company. ■
The Difference is D urability. The Quality is Hut chens.
The Differenc e is Durabi lity. The Quality is Hutchens.
