Supported Independent Grocers Through our Healthy Grocery Initiative, we worked with nine POCowned retail stores to provide support in produce management, marketing, store layout, merchandising, social media, and healthy inventory. We created in-store marketing materials for our Fresh Creds Program–which offers a 50% discount on California-grown produce for CalFresh/SNAP families– to deepen engagement with CalFresh customers at partner stores.
Provided technical assistance with
9 POC-owned
independent grocery stores in Oakland
Redeemed
$86,000
in Fresh Creds redemptions for fruits and vegetables from CalFresh/SNAP residents
