Supported Independent Grocers

Through our Healthy Grocery Initiative, we worked with nine POCowned retail stores to provide support in produce management, marketing, store layout, merchandising, social media, and healthy inventory.

We created in-store marketing materials for our Fresh Creds Program–which offers a 50% discount on California-grown produce for CalFresh/SNAP families– to deepen engagement with CalFresh customers at partner stores.

Redeemed $86,000 in Fresh Creds redemptions for fruits and vegetables from CalFresh/SNAP residents.

Provided technical assistance with 9 POC-owned independent grocery stores in Oakland.

AbdulRahman Taleb, owner of Mi Carnal Market

photo creds: rya orourke

“I love being able to communicate the final price to my customers at the end of the shopping trip when they use Fresh Creds for fruits and vegetables. Seeing them smile makes me smile!”

— AbdulRahman Taleb, owner of Mi Carnal Market