#LFWRESET
London Fashion Week branded as the LFW Reset this season will take place from the 19th of Feb to the 23rd of Feb, featuring both womenswear and menswear collections promoted as a genderless showcase. A digital fashion week, which similarly to the few previous seasons will be streamed all over social media and will feature numerous digital films, runways and still images. Fashion week however, is changing. Is it dead? Perhaps social media took the veil of the industry to uncover the high fashion world, allowing anyone to have access to the virtual show in real life, which in turn made it less glamorous or desired to even attend a show. Add the pandemic to the equation and we might never experience fashion week the same way like we once used to. And although these might sound like very dark and gloomy news, looking at it from a different perspective, less fashion week attendees, and less designers,
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means that we are closer than ever to becoming sustainable, something unthinkable for the times right before the pandemic struck. Fashion houses like Gucci and Saint Laurent announced that they will no longer follow the schedules of 2 fashion shows a year, and cruise shows, but will instead focus on creating more meaningful pieces, and in this sense they are calling for brands to only participate in fashion week if they have a message to share. Below you will find the provisional line-up for #LFWRESET
