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Cave Man NextGen contest winner is expanding his wellness franchise Jeremy Hassell’s wellness concept, City Cave, is clearly a winner. Hassell competed against thousands of young entrepreneurs from around the world just to land a spot in the NextGen in Franchising Global Summit (www.nextgenfranchising.org). Then he and City Cave took first place in the final round of the competition held in late February in Las Vegas. City Cave has attracted a loyal following with its array of unique services, including float therapy. Never heard of it? Think of the Dead Sea. Customers lie in a heated tank of water so saturated with Epsom salts that they float with no effort. The idea is to reduce external stimuli, which in turn reduces stress. City Cave also offers infrared sauna and
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massage, plus yoga and Pilates classes. Hassell plans to keep expanding City Cave, which currently has four locations across Australia. For more information, visit www.citycave.com.au.
